Taylor Automotive Idea Book

Promotional Marketing

AUTOMOTIVE IDEA BOOK

You can do anything if you have enthusiasm.

Henry Ford

THE POWER OF PROMO PRODUCTS IN THE AUTOMOTIVE SALES INDUSTRY

Taylor Corporation wants to help power up your brand. Allow us to support your sales initiatives by creating excitement around your brand and products in your surrounding community. By backing your campaign objectives, we help create memorable client experiences. We have a dedicated staff available to recommend products that help you stay top of mind. By utilizing our tools for employee recognition, we can help build the foundation to retain your most valuable asset: your employees. For growth and prosperity in your company, we are the vehicle.

Customer experience is defined as the product of an interaction between an organization and a customer over the duration of their relationship. This interaction includes a customer’s attraction, awareness, experience and advocacy. It is measured by the individual’s experience against the individual’s expectations.

Discover how Taylor can open the door to opportunity by promoting:

▪ Top of Mind

▪ Law of Attraction

▪ Foot in the Door

SUPPORTING THE SALES CYCLE 01

If opportunity doesn’t knock, build a door.

Milton Berle

TOP OF MIND

In your community, if a consumer is asked to name a dealership, who will they think of first? It should be your dealership. By putting your brand in the public’s eye, they will be more likely to recall your brand and evoke feelings of familiarity, increasing your chance to attract the consumer.

A License Frame

B Husky Travel Tumbler

C Muscle Cars Calendar

D Mini Car Charger

E Luminate Delta Stylus Pen

F Carabiner

More than half of consumers keep promo items for 4 years. —

License plate holders are low cost and high visibility. —

Calendars are kept for an average of 12 months.

LAW OF ATTRACTION

Don’t wait for customers — invite them in. Make customers take notice from the highway while generating excitement and building your brand. You’ll be sure to stand out and make the experience unforgettable.

A Reusable Balloon Kit

B Reusable Balloon Holder Kit

C 3D Mini Teardrop Banner Kit

D Pop-Up Banner

E Clip-On Flag

F Pennant

G Yard Sign

H Sky Dancer

I Giant Balloon

J Feather Flag

K Avenue Banners

FOOT IN THE DOOR

Come in. Stay for a while. Look around. If they are in the door waiting for a tune-up or a salesperson to gather tags, give them something to look at and remember while reinforcing your brand presence.

A LED Inflatable

B Car Hoodie

C Bucko Banner

D Jum-Bow

E Headrest Cover

F Tailgate Hoodie

G Mirror Cover

H Fuel Cover

I Window Static Cling

Just like a summer barbecue, your guests will leave happy when you make it easy for them to get what they came for — without having to deal with any unexpected anxieties.

If you become known for the best barbecue with the best experience, not only will people come back, they’ll likely bring their friends. ▪ Experience ▪ Sales Events

▪ Causes

DIFFERENTIATION 02

Do what you do so well that they will want to see it again and bring their friends.

Walt Disney

EXPERIENCE

Running a dealership is about attracting customers and giving them a reason to return.

As your partner, our vision is to help you form a relationship with customers — from researching a vehicle to negotiating the deal, returning for service, and eventually, to buy another vehicle.

A Chocolate Key

B Buttermints

C OtterBox Case

D Your First Car Tin – Micro-Mints®

E Key USB

These things, I think, are fundamental to intelligent customer relationships:

1. The customer is not dependent upon us — we are dependent upon him.

2. The customer is not an interruption of our work — he is the purpose of it.

3. The customer is not a rank outsider to our business — he is a part of it.

Kenneth B. Elliott

SALES EVENTS

A deal so good you can taste it. If you want to increase traffic or show thanks to loyal customers, throwing a sales event may be the way to go. Offering free hot dogs and branding the entertainment will set you apart from the competition and instill the good feelings that should be associated with your brand.

A Tent and Table Cloth

B Cooler Cover

C Bag Toss Game Kit

D Spin ‘N Win Prize Wheel

E Prize Drop

CAUSES

Be remembered for greatness. While charity events increase traffic, they also build a socially conscious image and support a great cause. Taylor can work with charities and dealerships to identify unique products that fit within the event/cause mission. We can supply anything from signage and banners, to medallions and apparel, to gifts for donors and volunteers.

A T-Shirt

B Pedometer

C Hand Sanitizer

D SugarBudz

E Micro Fan

F Sports Mate

G Hat

Your image is a collaboration of your marketing efforts. Customer perception is created upon a sum of ideals from your business name, store appearance, customer service, business cards, signage and various promotional marketing efforts.

Taylor will help you make the best first impression:

▪ Employee Image

▪ As an Employer

▪ Advocacy

STRENGTHENING REPUTATION 03

The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time.

Henry Ford

EMPLOYEE IMAGE

You get one chance to make a first impression. Give your employees confidence by offering attractive apparel that unites them as a team. Taylor offers a network of dedicated representatives that know the marketplace and provide a consultative approach to provide the best and most cost-effective solutions to your apparel needs.

A Polo Shirt

B Work Shirts

C Work Pants

D Cotton Coveralls

E White Button-Ups

F Full-Zip Jackets

AS AN EMPLOYER

Top five program objectives:

▪ Support a positive work environment

▪ Create recognition culture

▪ Motivate high performance

▪ Reinforce desired behaviors

▪ Celebrate years of service

A Watch

B Pen Set

C Award

D Certificate Holder

Start with good people, lay out the rules, communicate with your employees, motivate them and reward them.

If you can do all those things effectively, you can’t miss.

Lee Iacocca

ADVOCACY

Be a friend. Get referrals. Thank an employee for excellent service or a customer for a purchase. Gratitude strengthens confidence, self-worth and has a ripple effect, leading to increased trust.

A Auto Emergency Tool Kit

B Phone Clutch

C Umbrella

D Trunk Organizer

E Solo Buds

F 4-Piece Car Kit

G Thank-You Magnet