Taylor Stobbe GRPH 221 Project 1: Design Department Poster Creative Brief Client University of Nebraska-Lincoln Design Department Market The UNL Design Department provides a creative and innovative atmosphere with over 10 regularly scheduled courses and opportunities to earn internship credit and real life experience. The department is constantly looking for the newest and most proficient software for students in which they are able to create high quality and professional graphics. Opportunity The UNL Design Department offers similar introduction classes however as students progress they are able to pick and choose their route based on their interests. The courses are molded by specific techniques and focus on perfecting and polishing those skills. Each path that a student takes through the design department is unique to that individual and is coloring their career. Objective Position the UNL Design Department in way where students are exposed to the unique opportunity that is provided by the design track. The UNL Design Department provides students with the newest technology and the most proficient software. This is the department where students are able to branch off and focus on what specifically interests them promoting success and a passion for a students future career. Strategy Students enjoy having control of their future. Students enjoy doing things that interest them. Students enjoy having their own opinions. The UNL Design Department provides a unique opportunity to their students based on their interests. This poster should highlight the uniqueness of the department and the opportunity that design students have to carve their own path through the college and focus on what they love to do. Target Audience/Market The target audience is undergrad students at the University of Nebraska-Lincoln primarily first and second year undergrads that are currently in the exploratory center that have not or have a fear of committing to a major. These students are looking for a major in which they are able to take courses that interest them and is a creative outlet for their ideas. Tommy, a 19 year-old sophomore at the University of Nebraska-Lincoln, has not yet declared a major. In high school nothing really seemed to interest him and he was most often doodling on his notebooks and folders to pass time. Since coming to college those habits have only continued and his science folder is covered in sayings and images bled through with Sharpie markers. Tommy is worried that choosing a career will lock him in to something where he is told what to do and when to do it therefore he is undeclared and still at the universities explore center. The posters around campus catch his eye but only when they are visual appealing and when they are not he find himself reworking them in his head as he walks by.
Brand Tone/Personality Colorful, Creative, Loud, Professional