PROBLEM Problem Statement STATEMENT
Airports are often tiresome and frustrating environments. The beginning and end of a journey can be exciting and memorable, butseek airports stand in and the way of during the usertheir with journey. Travelers efficiency calm long lines, congested circulation, and uncomfortable waiting
The beginning and end of a trip can be exciting and memorable, airports stand these in the way of the user Through x and areasbut of rest and escape, problems with long lines, congested circulation, and uncomfortable someone experiences whenoften in a new city, butthey moredon’t oftenrepresent waiting areas. More than not, thanthe not,identity they don’t the identity of the location. of represent the location.
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Concept Statement
CONCEPT the adventure ahead of you. What are your next steps? Where do you go? The exploration of a new culture and environment sparks STATEMENT
last impression ofnever a city is the airport. time The or forfirst the or hundredth time. It is you a viewget that seems to get
Too often airports are cold and lack personality. By creating a unique space that brings in the culture, you can make the trip elsewhere else. Too often airports are cold and lack personality. By to the airport as enjoyable as your vacation. creating a unique space that brings in the culture through materials, branding, and identity, you can make the experience just as enjoyable as the rest of your trip and leave a lasting impression on you that may draw you back one day.
