Brand Masterfiles Guidelines for Usage
Take a closer look
Corporate colour Pantone Reflex Blue CMYK values 100% Cyan 75% Magenta 0% Yellow 0% Black
Take a closer look
Font Times new Roman
The Irish Examiner visual identity is to be treated carefully and always presented as prominently as possible. This doesn’t mean it has to be as large as possible but that adequate space should be given to its surrounding area so that the identity is always legible and clear.
✔
THE RIGHT WAY Minimum Size: The recommended minium size is 30mm width
To be used on White background only with drop shadow Take a closer look
If the logo has to be put on a colour background the logo has to be cutout using clipping paths with no drop shadow as below
If the logo is to be smaller than 30mm the Irish Examiner masthead is to be used instead. (Normally this size would be used for such branding as Pens and other promotional material)
Corporate colour: The Irish Examiner Corporate Pantone colour is Reflex Blue
Take a closer look
Take a closer look
CMYK values 100% Cyan 75% Magenta 0% Yellow 0% Black
THE WRONG WAY Logo NEVER to be stretched as below
✗
White box NEVER to appear on colour background
Colour logo: Ideally the Irish Examiner logo is always to be produced in full colour process Take a closer look
Where this is not possible the black and white version is to be used only Take a closer look
Take a closer look Take a closer look
Masthead:
REPRODUCTION ISSUES
The masthead is to be used in exceptional circumstances and only if no other alternative is possible. If the process colour version cannot be used, the masthead should only appear in black and white or in their reversed out variations and never in any other colour
In the event that you have any queries regarding the style and quality of reproduction of the Irish Examiner brand identity please refer to;
Background colour: Pantone Reflex Blue
Edward Butt Irish Examiner Marketing Graphic Artist Tel. 021 4802318 Email: eddie.butt@examiner.ie