WHAT IS DBTM? by tds.thammasat

Design, Business & Technology Management

PROGRAM DESCRIPTION

BACHELOR DEGREE

DBT 211 Design in Everyday Life

DBT 241 Storytelling and Visual Communication

DBT 244 Eco-design Innovation

DBT 334 Assembly for Design

DBT 346 Service Design

DBT 435 Production Design

MASTER DEGREE

DBT 721 Project Organization DBT 722 Project Sustainability DBT 723 Project Risk Management STUDENT LIFE AND ACTIVITIES

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Program description

WHAT IS DBTM?

ASIA’s first integrated Bachelor’s and Master’s Program in Design, Business & Technology Management (DBTM) at Thammasat University is a joint effort of the Faculty of Architecture & Planning, and Thammasat Business School, in collaboration with the School of Engineering & Environment at Northumbria University in England, School of Design at the Hong Kong Polytechnic University. The intent of the program is to teach students not only how to create innovative products, services, and strategies, but also how to help organizations develop new business models for the future. DBTM’s mission is to nurture a new generation of professional pioneers that have the vision and the skills needed to respond to the challenges of our increasingly complex global society in a sustainable and ethical manner. The DBTM program bridges the disciplines of design, business and technology management and focuses on interdisciplinary collaboration and the integration of design thinking in all levels of strategy, planning and management. It emphasizes the importance of design as a core factor for innovation while developing a broader range of competencies in order to promote a deeper understanding of transformative issues that are affecting innovation.

DBT 211 Design in Everyday Life DBT 241 Storytelling and Visual Communication DBT 244 Eco-design Innovation DBT 334 Assembly for Design DBT 346 Service Design DBT 435 Production Design

bachelor DEGREE

bachelor Degree At the bachelor’s level, the DBTM program encompasses foundation modules in design, business and technology management and practices through hands-on experience and creative educational approaches. Students will also have the opportunity to gain real-world experience during a practical internship with our exclusive global partners.

Bachelor of Science Program in Design, Business and Technology Management (International Program) Bachelor of Science (Design, Business and Technology Management) 7

DBT 211 Design in Everyday Life

DBT 211

Design in Everyday Life An insight into basis of human behavior and an understanding of proper design appropriate in everyday human usage and meets value of design. 9

DBT 211 Design in Everyday Life

Happy STUDENTS Nin Somnam Veeranon Phanupornprapong Chutinut Jariyawanich Tanyalak Supatunyawaragon Chutikarn Buatian Hanitcha Prombut Kanyawee Pumee Natchanon Jeeyaphan Chonchanok Khunthong YEAR 2019

Yellow to represent happiness (Smiley emoji on iPhone) Happiness need to be share within person

Energetic STUDENTS Tarit Udompanit Wipawee Sriamnuaychai Benjamaporn Meerit Tanyaporn Pornphermphong Nunchaya Kulchanwit Chayapol Vongyai Krich Kengwinit Kanokon Sornnoei Phoomthip Tamtantiwattana YEAR 2019

We are in da party! Orange, yellow, white for power EXCITING IN DA CLUBBB Hands are symbolic (Greeting, etc.)

HOT STUDENTS Minta Nantakwang Kanrutai Phromkham Peerada Kongthai Passawich Paisitsawet Chutinut Jariyawanich Dhanaphat Jienratanajit Pingkakarn Chinavicharana Jakkrapob Ampring Insee Samiprem Kereeya Thavanapong YEAR 2019

Red for heat Blurry from a broken camera but cool (overcoming obstacles) Heat is everywhere

HUNGRY STUDENTS Teeruchapon Wongwiset Methikorn Likitvijitkul Wanutchaporn Sibsiri Praewpichaya Pooloat Supawich Janta Chotika Vorrawanpreecha Thaniya Chalakulpruti Arthitaya Wongsing YEAR 2019

Orange makes people feel welcome, comfortable (eat when hungry) Eating Hamburger (red + green+ brown = orange)

DBT 211 Design in Everyday Life

DBT 241 Storytelling and Visual Communication

DBT 241

Storytelling and Visual Communication Understanding of perception, observation, interpretation and presentation of human experience and the development of verbal and visual communication skills. 15

DBT 241 Storytelling and Visual Communication

8-Sian Mooncakes We offer product packaging into 2 sets so that customers can have alternative choices to buy. The old logo used to be in Thai language so we decided to change it in more modern sense, futuristic ways by using both English and Chinese for international export. We designed to include red and golden dragon logo because these colors are considered to be lucky colors, according to Chinese belief.

STUDENTS Nicha Thaweewong Thananya Piyacharoenwattana Veerisa Yontrakul Natawan Meechai Lomlamon Bunnag Pimracha Chaochavanil YEAR 2019

Chalud STUDENTS Satakamol Patcharatsathien Parin Prakitsuwan Ingfa Ruengarak Waritsara Sukvanit Theerawan Junditthawong Sajin Vimolpitayarat Sakdithat Sopon Sarawalee Hiruncharoen YEAR 2019

We change the brand logo to be more support Chalud story as well as considering the packaging design and bag design. We have added the senses of Chalud to the packaging to have a strap like it wrap around the bag in cylinder box, later on that strap do not get thrown away and can be used as key ring. Also we created more uniqueness of the bag by using a Thai traditional way to combine the Chalud bark sense to the bag, each bag has Chalud bark smell right away after the unboxing.

Horm Herb STUDENTS Chalit Phansuphapol Chawannuch Meunram Chanon Setthapranai Naphat Jittavisutthikul Similun Sathaworn Yanisa Rugeemach YEAR 2019

Luxury – We want to keep the previous image of a luxury brand, but make it more accessible to a wider range of customers. Traditional – Since the product is based on a traditional formula, we want the image of the brand to be based on traditional Thai culture. Black & White – We want the product to be more minimalist, natural, and friendly, to appeal to a wider range of customers, including Singaporean people. Moreover, the black and white of the packaging will stand out amongst the dark green in Amazon café

DBT 244 Eco-design Innovation

DBT 244

Eco-design Innovation The course explores Design for Sustainability (DfS) at different levels, from product innovation (physical and digital) to spatio-social level, to improve urban living. Some of the approaches discussed include ecological landscape design, bio-mimic design, biophilic design, emotionallydurable design and design for sustainable behavior. Strategic design and branding are presented as crucial tools to bring ideas to life. 19

SMART CITY: TAIPEI VS. PHUKET STUDENTS Nuttacha Sinluksanathip Shanunporn Leelakajornkij Yanisa Rugeemach Similun Sathaworn Chawannuch Muenram Naphat Jittavisutthikul

SPIN BUS STUDENTS Satakamol Patcharatsathien Parin Prakitsuwan Waritsara Sukvanit Theerawan Junditthawong Sajin Vimolpitayarat Sakdithat Sopon

DBT 334 Assembly for Design

DBT 334

Assembly for Design Understanding in assembling process under technological and managerial conditions using case studies that show the obvious impact to social value and environmental sustainability. 25

DBT 334 Assembly for Design

Saddle for a better ride The issue of long-term health effects caused from bicycle usually leads to the saddle as a culprit. Therefore, this project will inform users about the upbringing and the importance of bicycle saddles, and their impact towards the environment and health. Additionally, the new design is thoroughly thought of, in terms of material and manufacturing process in order to benefit the user.

STUDENTS Arjaree Chamninawakun Dulpreedee Komolvanich Prin Pantang Pumitin Pintongpan Salisa Sornsaruht Satawat Phaopayak Tanakon Ekjeen Thanaporn Chewchanwet Wariya Uttasara Yukolthorn Kaewmorakot YEAR 2019

DBT 334 Assembly for Design

The Improvement of Combat Shoes In-soles for Military Students

This project aims to study the existing materials, manufacturing process and the life cycle of the combat shoes in-soles, to experiment and determine the adaptation of technology, and to develop the shoes in-soles for combat shoes to be more comfortable, smell absorption and eco-friendly instead of using sanitary pads.

STUDENTS Fern Chatnakrob Kanlayaporn Sapchareon Kannapat Pungprasertchok Kansak Sangphet Pattarakan Khamsri Pattarakorn Nitkitsomboon Pitchakorn Sirimonta Ramisa Terawanij Sunicha Mahamad YEAR 2019

DBT 334 Assembly for Design

Disposable Phone Case

We would like to invent an environmentally-friendly product such as PLA phone cases. Because PLA is a material that is made from natural raw materials that are biodegradable and does not affect the environment, which we will also make sure that our product will properly put into the process of degradation. We want our project to be a small part that will lead people to become more aware and care more about the environment.

STUDENTS Nathaphat Kittisattho Pantitra Piroon Phatchanon Sanchon Rawiphas Ruamviboonsuk Samitta Tansanga Sitthichai Thongkamsai Supitcha Benyaluck Suranath Suwannakan Vipawee Pornsawangkul Virunyupa Kittikasemsak YEAR 2019

DBT 334 Assembly for Design

Smart luggage

The objective of this project is to develop more functions and features of the luggage which are built-in GPS to know the luggage’s location, built-in weight scale with digital screen to be easier and more convenient to weigh luggage and use TSA zipperless locking system to make more secure with international standard. This luggage is made in response to users’ needs and convenience. Moreover, we aim to provide additional functions and features focusing on weight scale with eco-friendly materials.

STUDENTS Aksarapak Kiebphipat Anchittha Nawamethanon Natcha Luengwattanakit Napatsanun Chatasuphon Nidcha Warataweetamrong Panida Wongprasit Pichawan Yongamol Sasi Techawatanawana Supisara Limvisitsakul Thanyaporn Rujirawan Werin Phantumabumrung YEAR 2019

DBT 334 Assembly for Design

A Better Choice of an Eco-friendly Toothbrush Our project aims at designing an eco-friendly toothbrush that can serve as many people as possible with its inclusive design. The research instrument was the surveys that design to bring out customer’s opinions and behaviors about the use of toothbrush. The result of the study presented that the majority of the respondents prefer the long-lasting toothbrush which you do not have to throw away many times in each year and also decreasing waste.

STUDENTS Anant Puangklang Paramee Mungsiri Pasit Phongsathiansak Pathomporn Ruenklin Pawitra Pongsarai Phonthakorn Kongtraipop Pitchayapa Poophanwiwat Terat Tatthataworn YEAR 2019

DBT 334 Assembly for Design