How Can an Effective Web Design Boost Your Business
A beautiful design does not necessarily mean a huge uptick in conversions. It can help, but designing an effective website will take you a longer way in ensuring conversions happen. While web design is traditionally thought of to be as an artistic way of showing off one’s brand, its benefits are far more than one can envisage at first sight. An effectively designed website can surely lend a helping hand to your SEO efforts, improve interaction and engagement, increase conversion rates end enable better engagement with visitors. With the competition being high these days, unless one takes advantage of the resources and technologies available right now, one will never be able to compete with the rest of the people in the market in his or her field. Few of the benefits of having an effective website which can boost your business and what it takes to design effective websites: Visual Hierarchy An effective and good design should necessarily have prominent visuals. Prominent visuals get the attention and there is no doubt about that. It’s in the manner in which the human perceives visuals. When we say hierarchy it need not just refer to size. Amazon makes the “Add to cart” call to action button much more prominent by the addition of color. Place More Importance to Areas that Needs Greater Attention from the Viewers There are certain parts of your website that require greater attention than the rest of the website. These are forms, calls to action, value proposition etc. and we want our visitors to pay more attention to those areas rather than to other areas. If your website menu has 10 items you need to ask yourself the question if they are all important. Where would you like your user to click on the website? How can you make these important links more prominent on the webpage? This is a question you should ask yourself. Start the Designing with the Business Objective in Mind Basing the elements on your website based on the objective of your business makes a lot of sense. If you did not know the objective of your business or the specific goal, then you would not know what to prioritize. Marketers use large images of the product, made to look very attractive online luring the customers to take the first step ( making the customer want the product), following this up with the headline which screams “ saying what it is” and ensuring there is a clear “call to action” at the end.