Implementation of Top 3 Web Design Trends in 2015 This article is a guest post, courtesy of 3magine, experts in web design in Toronto. As the race to digitize the consumer experience hits blinding velocities, so does the effort to make it as palatable to the customer as possible. Web design trends tend to be a little more utilitarian than those in the fashion and illustration fields. The ultimate goal is to create a lucid web experience wherein the site design is aesthetic to the point of being pleasurable to the user. If the user is comfortable on your site and enjoys being there, the information you’re presenting will come across and be received more clearly. Here are some ways the leading web designers are creating comfortable spaces online.
1. Dynamic Backgrounds with Depth of Field This technique has flourished in the web design community for its ability to give the user the sense of entering an environment. Background photography and video will give your website the feel of having a tangible presence, and your selection of the appropriate background gives you the option of adding a distinct mood or essence. There is a wealth of media available for sale online, but the technique works better if you hire a photographer or videographer who can articulate the aims of the company.
Here are a few tips that may come in handy for implementation: Use environmental images, they work great Large interiors with blurred movement in the deep background, will help to catch your viewer’s eye Eliminate home page clutter to make this first impression read clearly
2. Full Screen Navigation A decade of smartphone integration has brought back this go-to style. Pop-up or drop-down menus tend to be a cluttered mess and the effort to streamline sites for mobile use has translated over to the computer screen as well. Advances in navicon buttons and web animation have opened up the possibilities for this design approach, but with so many tools it can be challenging to keep your pages clean and easy to read. Minimalism is the underlining theme of 2015 and is as necessary in responsive full screen navigation as in anything else. One important thing to remember when implementing full screen navigation is to make sure that each page has a core concept that is engaging to the user and is delivered with as little clutter as possible.
3. Enter the Scroll Wheel Another red-hot trend that has transferred over from the mobile market is known as the UX Movement, the prominence of scrolling over clicking. Web users have been vocal about how intuitive it feels to scroll, and they don’t hate that it saves on loading time. A perfect way to introduce scrolling on your site in a dynamic way is through parallax scrolling, wherein the background image moves at a different rate than your foreground content. This effect creates the illusion of depth with 2D elements. On the forefront of this technology is the ability for the user to interact with and trigger animated elements via the scroll wheel. This technique evokes the sensation of fluidity and is a great way to capture the users’ attention. The list of ways in which today’s leading designers are creating rich and engaging web sites is extensive, but they all have one thing in common: minimalism. Now that the initial barrage of two decades of online information has washed over the user base, it is generally understood that the best approach entails simple aesthetics. These top trends represent a unified effort to streamline how designers present online information and a keen focus on making the action of browsing a pleasant one.
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