Landing Page vs Website: Which One Do You Need And Why? Introduction Much has been said and debated about landing pages and home pages. Landing pages have been compared to web pages and many comparisons have been drawn. For every entrepreneur who wants to showcase their business card virtually, the home page is that critical factor that does the job for them. The home page talks about the business, products and services offered, and where they are available and how an online visitor can get in touch with the business for enquiries or employing their service. A landing page, which is also a necessity, is also recommended in the same vein. Landing pages have also been compared to web pages. Do they mean one and the same or is there a clear cut distinction in their roles? So the natural question is, does one require both?
Which page do you need? The key purpose of a landing page is to draw visitors to the site, be it an ad campaign or any other form of information source. However, a home page acts as an online introduction to the host of services and provides links to key components of your website. Importantly, it also provides information on how site visitors can get in touch with you at any time through email, phone, fax, or social media sites such as Facebook, Instagram or other sources. The landing page does not offer so many navigational options and draws your focus to a