Reasons why you should give importance to the Visual Content Introduction We live in a technologically consumed world where the common citizen right from the small villages to the large cities across the social and economic divide carries a device such as a smart phone. This means the world in everybody’s pocket along with instant access to the web where you can instantly upload images, videos, posts, tweets and what not. Instagramming has taken the world by storm, and much more than Facebook, which was once the most popular social networking site. However, people are making a beeline for Instagram for its instant visual appeal. You have social media influencers who have millions of followers and are known to influence trends.
The more visually appealing your images are, the more engaging it becomes to connect you with your viewers. What starts out as a hobby such as cooking, can transform into a business through such visual content. People do not have time or patience to run through huge loads of content today. They want quick, easy to make, or understand, nuggets of information. Statistics also tell us a vast majority of people are also visual learners. Did you know that our brain processes images 60,000 times faster than it is able to process text?
Visual Content Makes All the Difference As a business strategy, it is proven that more than static pages, dynamic pages with both visual and content have a better response than just content alone. While content may be king, the quality and quantity of content balances against mind-blowing visuals are likely to tip the scales in favour of the latter. With phones equipped with cameras, everyone literally has a camera in their pocket. Going by data, it tells us that a press release accompanied by a video pushes up viewing by over 45% while an article that is balanced with good visuals improves footfalls by over 94%. What’s more? Consumers are also more likely to make or consider a purchase that is accompanied by photographs of the product. This accounts for about 60%. So adding highresolution images, product angles that communicate branding, marketing, and build trust is extremely crucial to any business or entrepreneur trying to gain market acceptance and recognition.
Pinterest is yet another popular site where images are interactive. People are constantly online and obsessed with social media platforms where information and reviews travel at high speeds. Over three billion photos are uploaded on these social media platforms including Snapchat, Messenger, and Whatsapp. Tweets with images get retweeted 150% more. This is absolutely critical to your business. Your portal’s engagement with the customer should persuade them to
share the content and increase the user base. Reference customers make a huge impact, more than repeat customers since it flushes in new accounts, leads, and sales.
With the market competition dictating the trends, it is imperative for businesses to constantly innovate and command the attention in a congested, content consumed world. In the world of content marketing, visuals certainly are a stand-out and this is non-negotiable. You can reuse the same content in different visual interpretations to drive home a point. Minimal text, bigger visuals, and easy processing is the trend.