Device Spotlight Program Focused on devices and complimentary accessories
Our Device Spotlight program is designed to focus on the rapidly growing device market within our Canadian landscape. The goal is to promote new technologies, products and complimentary accessories throughout the year. This program will generate new prospects, increase market share and accelerate your business. The Device Spotlight program features a variety of strategic communication and engagement activities that will aid in promoting a variety of devices from laptops, 2–in-1’s, tablets, mobile, accessories and more! Our program includes both exclusive and shared elements.
Strategy
Marketing Activity
Reseller Engagement
Device Spotlight Event
Reseller Awareness
Tier 1
Tier 2
Tier 3
Type
Seminar & Table Top Table Top Reseller Webinar
1 0 2
0 1 1
0 1 1
Exclusive Exclusive Shared
Target Segment Email Web Feature Promotion Message on Hold Reseller Promotion – quarterly incentives
3 4 3 2
2 3 2 2
1 3 0 2
Shared Exclusive Shared Shared
Device Spotlight Program Eblast Premium Box Ad Stairwell/Lobby advertising Poster Channelbuzz web banner ad Social Media Campaign Facebook Twitter Instagram
4 3 1 4 4
3 3 1 4 3
2 3 1 4 1
Shared Shared Shared Shared Exclusive
4 4 4
2 3 3
2 2 2
Exclusive Exclusive Exclusive
Show and Sell
2
2
1
Shared
1 3 2
1 2 2
0 2 2
Exclusive Exclusive Exclusive
2
2
2
Shared
Target: 150 resellers
aligned with sales organization to drive breadth and accelerate growth
Program Awareness and Support
Sales Support
(Tier 1 vendor partnered with Tier 2 or 3)
National Sales Training Floor walk Sales Promotion – quarterly incentives aligned with reseller incentive to drive breadth and accelerate growth
Focus Week
Focus Week inclusion
Total Program Cost
$35,800 $25,400 $13,500
Quarterly Billing Cost
$8,950
$6,350
$3,375