Amplify 2017 - Rate card

Reseller Communication

Marketing Activity Rate Card 2017

Activity

Activity Description

Cost

Tech Data Web Advertising www.techdata.ca* (Monthly Rates) *Tech Data Canada will be moving to shop.techdata.com/ca in 2017. A new rate card and list of available ads will be provided when that detail is available.

Premium Box Ad Homepage Highlight Homepage Focus Spot Sponsored Search Keyword Box Ad Frame Box Ad Feature Promotions Ad Content Banner Ad (on choice of 1 of 3 pages) Button Ad Product Centre Banner Ad ATSC Page (ATSC participants only) May We Suggest Product Listing (up to 50 SKUs) Vendor Dedicated Product Centre (quarterly rate)

$3,150 $2,940 $2,940 $1,260 $1,575 $1,365 $1,050 $1,260 $1,050 $1,050 $630 $4,200

Single Vendor E-Mail Broadcast Standard template*

Targeted Customer Segment (<500 contacts) Targeted Customer Segment (501 – 2,000 contacts) Targeted Customer Segment (>2,000 contacts) *Standard template includes Tech Data header and vendor logo only, no customized artwork

$660 $1,260 $2,200

Call to Action E-Mail Campaign

E-Mail campaign post-event. Vendor must be an event participant to have access to this communication element

$1,890

Custom HTML E-Mail Design (not including distribution)

Custom HTML template or e-invitation (including embedded links) Custom E-Mail Background Design Newsletter style HTML E-Mail Design

$840 $630 $1,260

Direct Mail Campaign

Services include list generation, fulfillment, creative design and printing

Quote Box Ad

Banner ad to be included on reseller partner quotes. Two ad spaces are available each month

Promo of the Week (Bi-weekly HTML E-Mail)

Feature Promotion (one per issue) Promo Alert Ad (maximum of 10 per issue)

Message on Hold

Monthly bilingual message

$1,365

ATSC Training (only available to the ATSC’s participating manufacturers)

Morning Training Session – Exclusive use of facility for approximately 2.5 hours – Coordination of training session, including e-invitation, reminder email, nametags and continental breakfast and lunch provided.

Evening Training Session – Exclusive use of facility for approximately 3 hours – Coordination of training session, including e-invitation, reminder email, nametags and dinner.

$3,360

One (1) hour webinar including one e-invitation to be sent out to a target list of customer, one reminder email prior to webinar and one email post-webinar

$2,625

Webinar

Quote Requited $4,000 $840 $630

$3,675

Reseller Communication

Marketing Activity Rate Card 2017

Activity

Activity Description

Cost

Creative Services

Basic Full Page Ad Design and Creation – 75 to 100 word copy, product(s) shot, logo Half Page Ad Design and Creation – 50 to 75 words copy, (s) shot and logo Modification or re-sizing of existing ad Pull-up banner design with stand E-Blast design Premium Box Ad Homepage Highlight Homepage Focus Spot Featured Category Ad, Sponsored Search Keyword Box Ad, Frame Box Ad, Feature Promotions Ad, Content Banner Ad, Button Ad, Product Centre Banner, ATSC Banner Elevator Banner Creative Hourly rate for Creative Services Themed Program Collateral* (promotional material creation and printing for vendor sponsored marketing activity; may include nametags, luggage tags, menu cards, brochures, Welcome Kits, message cards, letterhead and agendas) *Estimated project cost, inquire with Vendor Marketing Manager for quote. Prices subject to change without notice.

$735 $525 $265 $900 $525 $160 $160 $160 $80

$735 $80 $10,500

Customized Reseller Engagement Programs

Custom programs creating opportunities to engage with resellers in regions across Canada. Elements can range from cocktail receptions to multiple-day conferences, depending on objectives, scope of program and budget.

Quote Required

Reseller Promotions / Customer Pass-Thru Credit

Co-ordination of reseller promotion / pass through report and payout.

Adm in fee $200 plus 20% of payout

Inventory Pull from Stock (From Tech Data Warehouse)

Procurement of product from Tech Data’s warehouse to use for promotion or customer give-away purposes.

Channelbuzz Advertising

E-mail broadcast (1,100 subscribers) Web banner ad

$1,500 $50 CPM

CDN Advertising

Web banner ad

$50 CPM

$50 admin fee per order

Sales Engagement

Marketing Activity Rate Card 2017

Activity

Activity Description

Cost

Sales Training

National Training (all three branches) Mississauga – Lunch and Learn Montréal – Lunch and Learn Vancouver – Breakfast Training

$3,780 $2,625 $1,050 $840

20/10 Sales Training – NEW!

Show off a new solution, roll out a promotion or gather feedback in a round-table format. You’ll have 20 minutes with 10 sales representatives in the morning.

$950

New Sales Recruit Training Week– NEW!

This is your opportunity to spend time with Tech Data’s new hires to educate them on your tools, processes, products and promotions. Arm them with the knowledge they need to effectively sell your products! Participating vendor partners will also be invited to a multi-vendor graduation dinner at the end of the training week. Duration – 1.5 hours per vendor and will take place during a pre-scheduled week. Activity subject to number of new hires during year and Director of Sales approval.

$1,600

Focus Day WITH Sales Training

National Focus Day – Training in all branches, vendor desk, customer E-Mail (up to three segments), and sales E-Mail launch. (décor not included)

$5,250

Focus Day WITHOUT Sales Training

National Focus Day – Customer E-Mail (up to three segments), vendor desk and sales E-Mail launch. (décor not included)

$3,150

Sales Show and Sell

Mississauga Only National

$2,625 $2,940

Sales Floor Promotional Activities Other options available upon request.

Cappuccino Bar Juice / Smoothie Bar Ice Cream Bar

$1,575 $2,100 $2,625

Desk Drop – NEW!

Surprise the sales teams with a special delivery that has your name all over it. Let the marketing team put together a gift or snack pack (valued up to $10) personalized with a sales flyer that’s delivered to our sales force. (higher valued items may be quoted and subject to additional charge.)

$1,750

Floor Walks (2hr duration)

Mississauga Montréal Vancouver Floor walks must be booked in advance and can be scheduled in either the am or pm.

$525 n/c n/c

Vendor Desk (quarterly pricing)

Dedicated workstation in Tech Data’s Mississauga Office Shared workstation (one allocated day per week) in Tech Data’s Mississauga Office

$3,150 $1,575

Sales Incentives (SPIFs)

Announcement and co-ordination of sales incentives, inclusion on Tech Data sales intranet resource, report generation, and payout coordination. Note: For National programs, 20% fee will be deducted from payout amount.

Adm in fee $200 plus 20% of payout

Sales Engagement

Marketing Activity Rate Card 2017

Activity

Activity Description

Stairwell Advertisement

The BIG Stop and Stair! Get noticed by the Mississauga sales representatives when they enter the sales floor every day. This 4’ x 6’ advertisement is sure to grab their attention for a full month. Note: includes creative cost and installation

Elevator Door Banner Creative Charges Extra.

Subject to availability.

Complete coverage of elevator door with vendor creative.

Reaches Tech Data sales staff and visiting reseller partners One Door per quarter Two Doors per quarter Four Doors per quarter (Best Deal!)

Window Clings (first floor)

Get noticed by those who enter the main doors into Tech Data’s Mississauga office lobby with eye-catching window advertising.

You’ll be sure to gain high visibility for a full month.

Note: includes creative cost and installation.

Cost $3,150

$1,890 $3,465 $6,300 $4,000