TECHx Review - Gitex Edition 2024

14 - 18 OCT 2024

MESSAGE FROM THE CHAIRMAN

With a swift pace of technological change sweeping across the region at this point in time, it is indeed an exhilarating and critical moment in the region. The Middle East has penetrated the areas of technological advancement and digital expansion and has endeavored to carve out its nest in the world with its audacious investments and vision. At TECHx, we have embraced this evolution, serving as a platform that bridges the gap between global technology advancements and the region’s dynamic market.

Our mission remains clear—to empower businesses, governments, and individuals by providing them with the latest insights and trends driving the digital revolution. Through our magazine and digital channels, we are committed to nurturing a deeper understanding of how technology can be leveraged to build a more connected and sustainable future.

As Chairman, I take great pride in seeing TECHx grow as a trusted voice in the industry. We continue to engage with thought leaders, disruptors, and innovators,

Rabab Zehra Executive Editor

Khaled Almaeena, Chairman, TECHx

bringing their stories to the forefront. Our role is not just to report on technological advancements but to be an active participant in shaping the narrative of progress.

I invite all our readers, partners, and contributors to join us on this exciting journey as we continue to explore the limitless possibilities that technology offers.

WELCOME TO THE NEW EDITION OF TECHX REVIEW!

We’re excited to bring you our special Gitex Edition, themed AI Dominance: A Global Perspective. As the race for artificial intelligence heats up, tech giants are stepping up to offer innovative AI solutions in their unique ways. This issue is filled with insights and stories highlighting the profound impact of AI on our lives and industries.

While AI is making waves, let’s not forget the indispensable role of human intelligence. Our creativity, empathy,

and critical thinking remain essential as we navigate this tech-driven landscape. We hope you enjoy this edition as much as we enjoyed putting it together! We also invite you to connect with us in person at Hall 18 – Stand 8 during Gitex Global 2024. Let’s share ideas and explore how we can leverage these advancements together.

Looking forward to meeting you!

Stepping into my role at TECHx after a long and fulfilling tenure in the technology sector, I am energised by the promising landscape that lies ahead. It’s truly invigorating to witness this fiveyear-old startup progressively cement its standing as a highly regarded and go-to media platform.

Our team, a confluence of seasoned professionals from diverse backgrounds in both technology and media, cultivates a unique synergy that fosters innovation and insightful storytelling. This exceptional collaboration empowers us to deliver content that not only informs but also captivates and inspires our readership.

As we continue to forge this path, I am pleased to announce the imminent

TECHNOLOGY IS EVOLVING, AND SO IS TECHX A FIVE-YEAR-OLD STARTUP ON THE RISE

Sabeel Ismail CEO, TECHx

relaunch of the TECHx Arabic, a strategic initiative designed to engage the local audience in the Middle East by presenting complex technological concepts in their native language. Furthermore, our ambitious expansion plans into Saudi Arabia and Egypt are driven by the substantial demand we have identified within these burgeoning markets. We are poised to leverage these opportunities and contribute meaningfully to the growth of their vibrant tech ecosystems.

With a clear vision and an ambitious roadmap, I eagerly anticipate the transformative impact TECHx will have on technology communication across the region.

Building lasting, impactful relationships with our partners remains at the core of our business. This year, TECHx has stayed committed to investing in our partners through valuable services, fulfilling promises, and delivering on time.

I’m proud to share that we’ve forged many strong, enduring partnerships across vendors, distributors, system integrators, resellers, VARs, and government sectors—connections that will stand the test of time. This success is a testament to the expertise of our incredible team, which brings over 100 years of collective tech expertise, underpinned by a solid foundation in journalism.

Our strategic focus this year centered around our five core business areas: Media, Marketing, Studio, Events,

and Non-profitable intiatives. Each pillar reflects our mission to provide exceptional value to the tech ecosystem, offering something unparalleled and unique.

A major milestone was the Technology Awards 2024, powered by TECHx Media. This landmark event, now the region’s premier technology showcase, not only highlighted industry achievements but also celebrated the remarkable impact leaders have made, leaving a lasting impression on the audience.

As we step into Gitex Global 2024, we celebrate the limitless potential of the tech industry and the opportunities ahead. We invite you to collaborate with us on this exciting journey to Empower Innovation.

Khwaja Saifuddin Executive Board Member, TECHx

‘WE

REVEAL A NEW CHAPTER IN OUR LONG-TERM VISION’

‘WE REVEAL A NEW CHAPTER IN OUR LONGTERM VISION’

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, approved a new master plan for Expo City Dubai in the presence of H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence and Chairman of The Executive Council of Dubai.

The new plan outlines Expo City Dubai’s role in spearheading Dubai’s future development and enhancing the emirate’s global stature. The site

of the historic 2020 World Expo and COP28, Expo City Dubai will serve as a key driver of the emirate’s progress in various sectors.

The plans play a crucial role in achieving the goals of the 2040 Dubai Urban Master Plan, in which Expo City is named as one of five key urban centres, as well as the Dubai Economic Agenda D33 which seeks to double the size of the emirate’s economy by 2033. One of the catalysts of this growth is the accelerated development

of the Dubai South area, as the emirate continues to position itself as a leading global hub for trade, investment, business and tourism.

His Highness Sheikh Mohammed bin Rashid said, “A decade ago, we paved the way for a new city to rise within Dubai – one that would host the world, drive innovation and sustainability, and propel the UAE into a new era of prosperity. Together, as a community, we have been on a remarkable journey, and today we reveal a new chapter in

Vice President, Prime Minister and Ruler of Dubai

our long-term vision to advance our ambitions.

“The new master plan establishes Expo City Dubai as a hub for pioneers, entrepreneurs and investors, a magnet for innovators, educators and students, and a vibrant, nurturing community for residents and visitors. A new global centre at the heart of our city’s growth corridor, Expo City Dubai embodies our vision for the future. It is committed to sustainable development, enhancing quality

of life for all and creating an environment where businesses thrive, while honouring our rich heritage and embracing the unlimited opportunities ahead,” His Highness added.

H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence and Chairman of Dubai Executive Council, said, "Expo City Dubai embodies the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum to build a future-ready city that drives sustainability, anticipates opportunities, and constantly raises the quality of life of everyone who calls Dubai home. The new master plan for Expo City Dubai positions it as a blueprint for the cities of tomorrow and plays a crucial role in achieving the ambitious goals of the Dubai Economic Agenda D33. Dubai never ceases to evolve, launching major projects and unique initiatives that consolidate its status as a leader across sectors. As Dubai continues to transform, we remain committed to fostering innovation and empowering talent, ensuring our city leads by example in shaping a prosperous, sustainable future."

H.H. Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Dubai Civil Aviation Authority, Chairman of Dubai Airports and Chairman and Chief Executive of Emirates Airline and Group, said, “Already a global powerhouse for tourism, trade and investment, Dubai’s future growth will be increasingly focused in the south of the city, a development that reflects the long-term vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum.

“With the announcement of its new master plan, Expo City will become the new cornerstone of this growth,

providing an exceptional home and offering unrivalled opportunities for the businesses, investors, people and events ready to take advantage of its world-class connectivity.

“The positive impacts will be felt far and wide, with the city supporting the development of Dubai Exhibition Centre, Al Maktoum International Airport and Jebel Ali Port – key drivers of the Dubai Economic Agenda D33.”

The event held to approve the new master plan was attended by H.H. Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Ports and Borders Security Council; H.H. Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of the Dubai Culture and Arts Authority; directors general of Dubai government departments; and senior officials.

“We extend our gratitude to His Highness Sheikh Mohammed bin Rashid Al Maktoum for his leadership and enduring trust, guiding us throughout this journey. As we look to the future, we will leverage our strengths as a proven global hub, committed to collaboration to maximise our social, environmental and economic impact, contributing to Dubai’s continued growth and prosperity.”

Designed for resilience and balancing human needs, environmental stewardship and societal advancement, the plan will follow a gradual phased development that will adapt to the evolving needs of the future. Key performance indicators relating to areas including biodiversity, economic growth, energy use and wellness will enable Expo City to set new benchmarks in sustainable urban excellence while also remaining on track to achieve Net Zero by 2050 targets.

GOVERNMENT

HH Sheikh Mohammed bin

Rashid Al Maktoum

PNY: AI POWER, DELIVERED

Experience PNY’s advanced AI solutions at GITEX Global 2024, booth H5-30, featuring powerful workstations and datacenter innovations.

PNY is excited to announce its participation in GITEX Global 2024, taking place in Dubai from October 14th to 18th. Visitors can meet the PNY team at booth H5-30, where they will showcase their unique position in the market as the only provider offering extensive support across the entire spectrum of AI solutions—ranging from AI-powered PCs and workstations to full-scale datacenter deployments.

In today's world, artificial intelligence is an integral part of everyday life, shaping everything from enhanced media experiences to advanced research capabilities. PNY recognizes that harnessing the full potential of AI demands not only powerful hardware but also reliable software and comprehensive support.

Whether individuals are gamers seeking peak performance or creative professionals looking to elevate their craft, PNY offers a range of NVIDIA RTX graphics cards tailored to meet specific needs. The PNY team is eager to demonstrate complete configurations featuring their entire ecosystem of high-quality components—from graphics cards to SSDs and memory modules.

At GITEX 2024, PNY will unveil its RTX-powered AI workstations, designed to deliver exceptional performance for local AI training and inference. These advanced workstations significantly enhance datacenter and cloud capabilities, enabling the execution of more demanding AI tasks.

However, the PNY advantage extends beyond workstations. Their expertise includes providing complete cluster solutions that can be deployed within datacenters. With a dedicated team of experts and a strategic partnership approach, PNY is equipped to tackle any technical challenges associated with AI infrastructure implementation. Agility is embedded in the company’s culture, ensuring they can meet the rising demand for swift and efficient deployments—an increasingly critical requirement in today's fast-paced environment.

During GITEX, attendees can engage with PNY’s dedicated team based in the Middle East. With their extensive regional experience, they are prepared to answer any AI-related questions and offer insights on which PNY solutions are best suited for various projects.

Founded in 1985 in the United States, with a European office in France, PNY celebrates over 35 years of success in providing electronic solutions across high-growth markets. As a longstanding leader in memory solutions, the company has expanded its offerings to include storage products like USB drives, memory cards, and SSDs.

For over two decades, PNY has maintained a special partnership with NVIDIA, supplying the latest GPU technologies for embedded systems, gaming markets, and professional applications. This partnership positions PNY as the supplier of choice for all components in the AI ecosystem.

By offering cutting-edge solutions such as NVIDIA Professional Visualization, NVIDIA TESLA, and NVIDIA DGX, PNY enhances user creativity, productivity, and performance. Their technology partnerships are continually evolving to keep pace with the latest innovations, allowing PNY to propose a comprehensive range of high-value solutions in High-Performance Computing (HPC) and AI environments. With facilities across the United States, Europe, Asia, and the Middle East, PNY is well-equipped to provide customers worldwide with the advantages of a global supplier combined with local technical, commercial, and logistics expertise.

Attendees are encouraged to join PNY at GITEX Global 2024 to discover how they can support their journey into the future of AI!

SPECIAL FEATURE

Talus Arukalil

Regional Manager MEAI, PNY Technologies

GLOBAL PROVIDER OF AI SOLUTIONS

PNY is a global provider of cutting-edge AI solutions, from AI Workstations to full-scale datacenter deployments. With a comprehensive ecosystem of hardware and software, PNY delivers the expertise you need to power your AI innovations and drive success at every stage. 14 - 18 OCTOBER

Make waves with a bag that does more.

Safeguarding your devices with superior laptop sling protection, Coastline also supports coastal communities and helps keep our waterways clear.

TARGUS: COMMITTED TO SUSTAINABILITY, IN EVERY DETAIL

For over 40 years, Targus has been at the forefront of mobile computing accessories, focusing on sustainability with goals like a 50% reduction in plastic packaging by 2025. With 32.2 million plastic bottles recycled, Targus is dedicated to a greener future.

For over 40 years, Targus has been at the forefront of revolutionizing mobile computing accessories for both large enterprises and consumers. By seamlessly connecting people and technology, Targus has made significant strides in enhancing the mobile experience. Their diverse range of products, from laptop bags and tablet cases to peripherals and universal docking stations, exemplifies their commitment to innovative design and productivity enhancement. Targus's mission is to simplify the complex and integrate effortlessly into the lives of mobile professionals—whether they work from home, in an office, or on the go. Their extensive portfolio crosses various categories, regions, industries, and lifestyles, ensuring that customers have access to the solutions they need to thrive in today’s fast-paced environment.

As the leading third-party docking station and laptop bag brand in the U.S. and a prominent figure in laptop cases and mobile computing accessories, Targus has recently unveiled its second annual 2024 Global Sustainability Report. This report highlights the company’s ongoing commitment to reducing its environmental footprint and promoting transparency and accountability in its sustainability efforts.

In the report, Targus showcases its progress in environmental stewardship and outlines ambitious sustainability goals. These include reducing total plastic packaging mass by 50% by 2025 (compared to 2020 levels) and achieving Net Zero emissions by 2050.

“Targus is proud to bring our sustainable product range to the UAE! As part of our commitment to environmental responsibility, we are introducing innovative solutions that not only meet the needs of modern professionals but

also minimize our ecological footprint. Our eco-friendly products are designed with sustainability in mind, using recycled materials and sustainable practices throughout the manufacturing process. We believe that technology should not only enhance productivity but also contribute to a healthier planet”, Chad Damon, Sales Director MEA.

The report aligns Targus's sustainability initiatives with five of the 17 UN Sustainable Development Goals (SDGs), where the company can make the most significant positive impact. It covers three primary areas: business operations, alignment with the SDGs, and a forwardlooking roadmap. Here are some key highlights:

- EcoSmart® Innovation: Targus has recycled an impressive 32.2 million plastic bottles through its EcoSmart® products. In the past year, the company has also introduced certified ocean-bound plastic into its laptop bags. Since launching its EcoSmart technology in 2008, Targus has successfully transformed plastic bottles into recycled materials for its laptop bags, saving the equivalent of 2,008,477 lbs. of CO2 emissions compared to using virgin plastic. In 2024, Targus launched the Coastline Collection, featuring laptop bags made from certified ocean-bound plastic and a high percentage of recycled materials. With 5 trillion pieces of plastic currently in our oceans, and 11 million tons entering annually, Targus’s commitment to using repurposed ocean-bound plastic is a vital step in combating plastic waste in our waterways.

- Enhanced Reporting and Certifications: Targus has strengthened its global reporting practices and certifications, ensuring greater transparency and accountability. The company completed Scope 1 and

Scope 2 emissions reporting through Project Gigaton™, a Walmart initiative aimed at engaging suppliers in climate action alongside NGOs and other stakeholders. In the reporting year, Targus saved 8.9 Mt of CO2e emissions through recycling activities and avoided 7.1 Mt of CO2e in greenhouse gas emissions, achieving Giga Guru status for environmental leadership among Walmart suppliers. Furthermore, Targus improved its EcoVadis sustainability rating, achieving a bronze rating in 2023 at the 64th percentile, placing it among the top 16% of companies in the global computer wholesale, peripheral equipment, and software industries—a significant increase from its previous 51st percentile ranking.

- Workplace Sustainability Priorities: Sustainability is a top priority for businesses today. A recent Targus global workplace survey revealed that 88% of decision-makers view sustainability as essential to their organizations, while 53% of workers consider sustainable attributes when purchasing tech accessories.

As the climate crisis intensifies, Targus recognizes its critical role in addressing environmental challenges. The 2024 Global Sustainability Report is a testament to the company’s dedication to building a greener future. For an in-depth look at Targus's latest developments and its ambitious roadmap toward sustainability, readers are encouraged to explore the full report.

With its unwavering commitment to innovation and responsibility, Targus is not only shaping the future of mobile computing accessories but also paving the way for a more sustainable world.

“As the climate crisis intensifies, Targus recognizes its critical role in addressing environmental challenges. The 2024 Global Sustainability Report is a testament to the company’s dedication to building a greener future.”

SPECIAL FEATURE

Chad Damon Sales Director MEA, Targus

MAKING HARDWARE AI-READY

Mohit Pandey Head of Sales - META, Seagate Technology

Seagate is eyeing the development of 50-terabyte storage solutions in an age where artificial intelligence is gaining prominence. The rise of AI is having a significant impact across all sectors, sparking a new wave of disruption and innovation. One area crucial for AI systems is the server and hardware technology on which they run.

Without this solid backbone infrastructure, the instant feedback from tools such as ChatGPT and other AI applications that rely on a variety of large language models simply wouldn’t be possible. Companies like Seagate are playing a critical role, ushering in a new generation of hardware capable of meeting these demands.

Mohit Pandey, the Head of Sales for the META region at Seagate Technology, recently explained the significance of this by highlighting how Seagate is aggressively moving toward a future where 50-terabyte storage capacity HDDs for servers and cloud centers will become a reality, enhancing the capacity of hard drives on the market. “We changed the game by introducing 30-terabyte drives to the market, and we’re not stopping there. This innovation,

which we call MOZAIC 3+, sets a new standard in storage capacity,” Pandey explained.

Mozaic-enabled hard drives are the world’s most efficient storage solutions, capable of lowering acquisition and operational costs while increasing productivity. With Mozaic’s increased areal density, customers can store more data without increasing the consumption of space, power, or natural resources.

Seagate launched Mozaic 3+ earlier this year, aiming to provide enterprises with more room to scale for emerging applications and explosive data growth. This hardware further allows data centers to retain and leverage more data for analytics, archiving, content delivery, and disaster recovery, helping to close the current gap between data generated and data stored.

Pandey stated that the roadmap intends to scale up this hardware technology in the months and years to come. “Plus, it will evolve into MOZAIC 4, 5, and beyond. We have a roadmap that extends to 50 terabytes of storage capacity,” he added.

WHY 50 TERABYTES IS A KEY MILESTONE

As Pandey explains, this ultimate pivot toward a 50-terabyte world will have major benefits for technologies such as AI.

“All the data generated by new technologies like AI, machine learning, and the Internet of Things (IoT) needs to be stored somewhere, and ultimately, that's on a hard drive,” said Pandey.

“At Seagate, we are increasing the areal density of our drives, which means we can store more data in the same physical space. This innovation significantly reduces the total cost of ownership,” he added.

In practical terms, Pandey explained that this means businesses and consumers can store more data at a lower cost per terabyte. This reduction in storage costs makes it more affordable to handle the vast amounts of data generated daily, enabling greater use of advanced technologies in our everyday applications and business transformations.

“Ultimately, it allows for greater innovation and efficiency across various industries,” Pandey concluded.

ACER AIMS HIGH AT GITEX

With a presence in over 170 countries, Acer is poised to make a significant impact at GITEX, connecting with tech enthusiasts and industry leaders from around the world.

Acer Middle East is set to make a significant splash at GITEX Global this October, showcasing a broad array of technological innovations and AI solutions that promise to captivate tech enthusiasts and visitors alike. The event will take place at the Dubai World Trade Centre from October 14 to 18, 2024, where attendees can explore Acer's latest advancements in Artificial Intelligence and other pioneering products spanning education, gaming, mobility, sustainability, business, and more.

As a major player in the tech arena, Acer is dedicated

to making a meaningful impact at GITEX, which brings together the brightest minds from the global tech industry across more than 170 countries. Through this participation, Acer seeks to forge and strengthen client relationships while presenting its latest technologies and product offerings.

Michele Montecchio, General Manager at Acer Middle East, expressed enthusiasm for the upcoming exhibition: “We are excited to showcase our latest innovations, solutions, and AI technologies alongside some of the largest tech giants in the industry.”

Visitors to GITEX will have the chance to experience Acer's newest product range through live demonstrations and hands-on experiences at the brand's interactive stand. With offerings designed for everyone, the display will feature an impressive variety of tech innovations.

E-MOBILITY

Among the highlights is the Predator Extreme PES017, a daring e-scooter designed for adventure and exploration.

AI-POWERED LAPTOPS

Acer’s latest Swift AI Copilot+ PCs come equipped with a range of processors, including the Snapdragon® X Plus 8-core, AMD Ryzen™ AI 300 Series, and Intel® Core Ultra (Series 2). These laptops leverage enhanced AI processing power, ensuring optimal performance for creating, working, and streaming, all while enhancing users’ digital experiences with on-device AI applications.

EDUCATION AND BUSINESS SOLUTIONS

The Chromebook Plus 515 is engineered for productivity, featuring a powerful processor, a 1080p webcam, multiple connectivity ports, a fast-charging battery with a 10hour lifespan, and military-grade durability. This 15-inch Chromebook is perfect for both work and play, designed to withstand daily use.

For commercial organizations, the ultra-thin and lightweight Acer TravelMate P614 AI laptop offers outstanding performance, mobility, and AI capabilities. With its long battery life, Wi-Fi 7 connectivity, and MILSTD 810H durability, it's ideal for professionals navigating hybrid work environments.

GAMING INNOVATIONS

The newly introduced Acer Nitro Blaze 7 is a portable AI gaming device that delivers rapid performance and efficiency for on-the-go gaming and entertainment. Gamers can anticipate enhanced efficiency and support for AI-powered capabilities, real-time graphical upscaling, and a seamless experience. Its handheld design allows users to easily stow it in bags or pockets for instant gaming access anywhere.

The Predator XB273K V5 Monitor boasts a crisp 4K (3840 x 2160) resolution, a smooth 160 Hz refresh rate, and an impressive response time of up to 0.5 ms (GTG), ensuring flawless gameplay and stunning clarity.

TECH INNOVATIONS

Acer's SpatialLabs Eyes is a versatile and intuitive 3D camera suitable for both business and lifestyle applications. With 8MP resolution per eye, a selfie mirror, and a weatherproof design, users can create 3D content, stream live, and engage in 3D meetings.

For robust connectivity, the Acer Wave 7 WiFi 7 mesh router delivers a high-speed network connection, ensuring seamless streaming, gaming, and browsing from any corner of your home or workspace.

Join Acer at GITEX Global, located at Hall 3, Stand No: H3-C20, from October 14 to 18, 2024, at the Dubai World Trade Centre.

SPECIAL FEATURE

TECH TITANS TRIUMPH AT THE

The Technology Awards 2024, a prestigious event hosted by TECHx Media, took place on October 11 at the ShangriLa Hotel in Dubai. This esteemed ceremony celebrated outstanding achievements within the technology industry.

Since its inception, TECHx has established itself as a leading media partner committed to showcasing the significant contributions of technology brands to diverse audiences. This year’s event not only recognized excellence in the sector but also provided a vital platform for honoring the leaders shaping a more advanced future.

One of the evening's most distinguished accolades, the Tech for Good Award, was presented to the Al Noor Training Center for People of Determination. Renowned for its pioneering work in disability services and rehabilitation,

Al Noor has made substantial strides in utilizing assistive technology to enhance accessibility.

With over four decades of impactful service in the UAE, the center has been at the forefront of initiatives designed to empower individuals with disabilities. This award aligns perfectly with TECHx Media's non-profit division, which focuses on societal betterment. TECHx Media aims to strengthen this collaboration by bridging the gap between the foundation and tech brands to make assistive technology more accessible for people of determination.

The event featured Khaled Almaeena, Chairman of TECHx and a prominent figure in Saudi media, as the Guest of Honor. With a career spanning nearly four

decades, Khaled has held influential roles, including Editor-in-Chief of Arab News and Saudi Gazette, and Chairman of the Arab Business Media Group. His extensive experience and numerous accolades underscore his significant contributions to media and his global influence in the Arab world. Renowned for his journalistic integrity and visionary leadership, Khaled inspired attendees with his insights, showcasing how his leadership at TECHx represents a perfect intersection of technology and journalism, positioning TECHx Media as a sought-after tech media platform.

The evening also celebrated Raj Shankar, a respected and veteran technology leader known for his innovative approach in the tech distribution sector and for fostering career development among his team. His presence added immense value to the event, bringing a wealth of knowledge, wisdom, and brilliance. His highly anticipated keynote address offered insightful perspectives to the audience. In recognition of his extraordinary contributions to the industry, he was presented with the prestigious Lifetime Achievement Award.

Marissa Safe, the esteemed recipient of the Woman in Tech Award, captivated audiences with her inspiring presence at the event. Celebrated as one of the industry's most brilliant figures, she is known for her dedication,

leadership, and unwavering work ethic. Marissa's remarkable journey began when she founded her own company in Dubai, skillfully navigating the competitive PC components market. Today, she is a prominent force in tech distribution, recognized for her strategic acumen and visionary approach. Her recognition by TECHx Media not only honors her contributions but also underscores TECHx’ commitment to fostering diversity and inclusivity in the tech landscape.

The event proudly welcomed Suaad Al Suwaidi, the world's first Arab female wildlife photographer, who presented the Woman in Tech Award, further strengthening TECHx' commitment to diversity.

Awards were presented to brands and distributors across various sectors within the technology landscape, recognizing their exceptional contributions. Notably, advancements in storage solutions were highlighted, emphasizing the importance of efficiency and security in an era of unprecedented data generation. The event showcased innovations in personal computing, with companies unveiling AI laptops and powerful desktops aimed at enhancing user experience and productivity.

Artificial Intelligence took center stage, with awards celebrating groundbreaking developments in machine learning and AI-driven analytics. These innovations demonstrate the industry's commitment to creating intelligent solutions that enhance decision-making in critical sectors.

A strong focus on Sustainability was evident throughout the evening, as brands were recognized for integrating eco-friendly practices into their operations and product offerings. This included initiatives targeting energyefficient technologies and sustainable manufacturing processes, reflecting the tech industry's responsibility to minimize its environmental impact.

As the night drew to a close, the Technology Awards 2024 emerged as a powerful celebration of innovation and excellence. Attendees left invigorated and inspired, ready to push the boundaries of what technology can achieve. This year's awards solidified their status as a cornerstone event in the tech calendar, championing excellence and social responsibility. Looking ahead, there is palpable excitement about how the talent showcased at the Technology Awards will drive future innovations and foster meaningful societal change.

Here’s to the visionaries, innovators, and change-makers who continue to redefine the technological landscape.

Mrs. Marissa Safe is celebrated with the Woman in Tech Award, acknowledging her exceptional accomplishments in the technology sector.

Presented by Ms. Suaad Al Suwaidi, the world’s first Arab female wildlife photographer.

Al Noor Training Center receives the Tech for Good Award, honoring its transformative use of assistive technology to enhance the lives of People of Determination.

Presented by Mr. Khaled Almaeena, Chairman, TECHx. Mr. Raj Shankar, a distinguished figure in the tech industry, is awarded the Lifetime Achievement Award in recognition of his significant contributions to the IT sector. Presented by Mr. Khaled Almaeena, Chairman, TECHx.

Acer is awarded the Excellence in AI Computing Technology for its innovative launch of a diverse range of AIpowered PCs this year, with Ms. Joumana Karam, Head of Marketing for MEA, accepting the award from Mr. Abdalla Hashim, Former SVP of Etisalat.

HP received the 'Developing Literacy and Education' award, accepted by Mr. Mayank Dhingra, Senior Education Business Leader, HP, and Mr. Peter Oganesean, Managing Director, MEEA, HP. The award was presented by Mr. Raj Shankar, Tech Industry Veteran, in recognition of HP's strides in advancing literacy and education through technology.

Seagate received the 'Enterprise Storage Vendor' award, accepted by Mr. Mohit Pandey, Head of Sales META, and presented by Mr. Raj Shankar for their EXOS advanced Enterprise data storage solutions.

Pantum received the ‘Enterprise Print Solutions Award’ for providing outstanding print solutions tailored for enterprises. The award was accepted by Mr. Michael Qin, Deputy Sales Director, and Siddharth Dave, Director, Business Development, MEA, and presented by Dr. Abdulla Mohamed Al Mehyas, Chairman of eSafe Society.

PNY received the ‘AI Ecosystem Provider’ award for equipping enterprises with the hardware, software, and support needed to harness AI. The award was accepted by Mr. Talus Arukalil, Regional Manager MEAI, and presented by Dr. Abdulla Mohamed Al Mehyas, Chairman of eSafe.

SolarWinds received the ‘Observability Vendor of the Year’ award for its Observability SaaS, which delivers unified visibility across cloud-native, onpremises, and hybrid applications. The award was accepted by Ms. Sheetal Kalra, Channel Manager for the MET, and Mr. Abdul Rehman Tariq Butt, Regional Sales Director, and presented by Mr. Mazhar Farooqi, Senior Editor of Khaleej Times.

Western Digital received the ‘Storage Innovation Excellence Award’ for its contributions to the data storage, backed by a portfolio of 31,347 patents worldwide. The award was accepted by Mr. Mohammed Shadab., Enterprise Sales Lead for MEA, and presented by Mr. Mazhar Farooqi, Senior Editor of Khaleej Times.

D-Link was recognized as the ‘SMB Networking Vendor’ for delivering advanced networking solutions tailored to meet the needs of small and medium-sized businesses. The award was accepted by Mr. Sakkeer Hussain, Director of Sales and Marketing at D-Link, and presented by Mr. Ravi Neb, VP of Business Marketing at Etisalat.

Targus was honored with the ‘Sustainability Excellence Award’ for its innovative sustainable products and initiatives. The award was accepted by Mr. Chad Damon, Sales Director for MEA, and Mr. Sachin Kapoor, Founder & CEO of Switchitech, and presented by Mr. Mazhar Farooqi, Senior Editor of Khaleej Times.

ASBIS was celebrated for its achievements in providing essential resources that support tech advancement, receiving the ‘Excellence in IT Components Distribution Award’. The award was accepted by Ms. Sanja Horylova, Sales Director at ASBIS, along with Mr. Naresh Peddapalli and Mr. Najeem Thajudeen, Product Managers at ASBIS. The award was presented by Mr. Ravi Neb, VP of Business Marketing at Etisalat.

MBUZZ was recognized for its contributions to the distribution of emerging technologies, representing over 45 vendors, and earned the ‘Excellence in Emerging Technologies Distribution’ award. The award was accepted by Mr. Sabir Saleem, CEO of MBUZZ, and Mr. Mohamed Nishad, Head of Sales and Marketing at MBUZZ, and was presented by Mr. Ravi Neb, VP of Business Marketing at Etisalat.

MTC was honored with the ‘Pioneer in Storage Distribution Award’ for its consistent delivery of innovative solutions that meet market demands. The award was accepted by Mr. Houssam Mobied, CEO of MTC; Mr. Amer Alakkad, Sales Director at MTC; and Mr. Tarek Tarazi, General Manager of Empa BS, and was presented by Mr. Khaled Almaeena, Chairman of TECHx.

CyberKnight received the ‘Excellence in Cybersecurity Distribution’ award for its commitment to safeguarding organizations against evolving threats in the digital landscape. The award was accepted by Mr. Vivek Gupta, Co-Founder & COO, and Ms. Olesya Pavlova, Chief Marketing Officer, and presented by Mr. Khaled Almaeena, Chairman of TECHx.

Ingram Micro was recognized for providing innovative solutions that drive success for businesses globally, receiving the ‘Enterprise Distribution Excellence Award’. The award was accepted by Mr. Max Matveev, Head of Marketing for the META region at Ingram Micro, and Ms. Medhavi Kakkar, Marketing Manager for the Gulf at Ingram Micro Inc. The award was presented by Mr. Khaled Almaeena, Chairman of TECHx.

NEW SANDISK SSD: 8TB OF STORAGE POWER

Western Digital Corp. has expanded its SanDisk portfolio with the new 8TB SanDisk® Desk Drive, its highest capacity yet on an external desktop solid state drive (SSD). Featuring the speed and reliability of an SSD, this new class of drives gives content creators and business professionals an easy way to back up and access their high-resolution photos, videos and files quickly in a single, convenient location. From photo and video pros to tech enthusiasts, there are a growing number of digital creators generating massive amounts of content who need flexible high-capacity storage solutions to do more, faster.

“As digital content creation continues to soar, there is an increasing need for high-performing and highcapacity storage solutions to help manage and preserve it. Expanding our SSD portfolio is the first step in offering creators backup solutions that deliver the speed and flexibility they need to unlock their creativity,” says Susan Park, Vice President, Consumer Solutions, Western Digital. “By next year, we expect to double the capacity of the SanDisk Desk Drive from 8TB to 16TB on a single desktop SSD.”

The SanDisk Desk Drive key features include:

• Capacity – 4TB and 8TB capacities for photo and video collections, CAD files or 3D renders, large AIgenerated files, music libraries, important documents, and more.

• Performance – Faster content access, for even the heaviest files like 8K videos, with read speeds up to 1,000 MB/s – up to 4x faster than a desktop HDD.

• Backup – Quickly back up photos, videos, and files with SSD speeds using Apple Time Machine or make backups automatic with the included downloadable Acronis® True Image™ for Western Digital backup software .

• Design – The compact, modern style, recognized as a 2024 Red Dot Design Award recipient , maximizes desk space and feels natural in any professional or home setting.

• Compatibility – Works with Windows® or macOS out of the box with exFAT formatting, using the included USB Type-CTM cable.

Featuring a three-year limited warranty5, the 4TB SanDisk Desk Drive (UAE MSRP AED 1,999 and KSA MSRP SAR 2,259) and 8TB SanDisk Desk Drive (UAE MSRP AED 3,699 and KSA MSRP SAR 4,199). are available now for purchase at the Western Digital Store and authorized SanDisk retailers, e-tailers, and distributors.

PANTUM: RUNNING FORWARD, PRINTING SMARTER

Michael Qin International Sales Director, Pantum

Pantum, a leading provider of printing solutions with rapid global sales growth, is officially expanding into the Middle East market, aiming to deliver innovative and user-friendly products to customers in the region.

PANTUM'S GLOBAL PRESENCE

According to Frost & Sullivan's research on the global printer market, Pantum has maintained the No. 1

position in global sales volume growth rate of printers for seven consecutive years, from 2017 to 2023. In the laser printer segment, Pantum has risen to become one of the top four brands globally. With a presence in over 110 countries and regions, along with a network of authorized dealers, Pantum’s business extends across Asia, America, Europe, and Africa. The company is supported by six R&D centers and a 1,630,000 m² industrial

park, ensuring efficient, advanced, and stable production and supply chain management that delivers products to customers worldwide promptly.

"RUNNING FORWARD" WITH PANTUM

Founded on the motto "Running Forward," Pantum began researching printer patents and core technologies in 2007 and launched its first proprietary laser printer in 2010. By

2012, Pantum officially entered the global market. To date, the company holds nearly 700 proprietary patents and remains committed to product improvement and innovation. Pantum continuously expands its product line to cover various channels and meet the needs of different users. The company has established an integrated full-industry chain layout that encompasses key components, printers, and print management services. Its

diverse product range includes A4 to A3 formats, monochrome to color, single-function to multifunction, and hardware to solution offerings, providing proven solutions from entrylevel to high-end products.

ENHANCED USER EXPERIENCE WITH INNOVATIVE PRODUCTS

As Pantum expands into the Middle East market, the company is excited to introduce a range of innovative products designed to meet diverse printing needs. The complete product lineup is specifically crafted to enhance the printing experience for different user groups, from home users to large enterprises.

For Home and SOHO Users:

The 3-in-1 Smart Classic Series BM2300AW features a compact design and versatile connectivity options, including Wi-Fi, USB, and mobile printing. It also supports Wi-Fi configuration via Bluetooth. As part of the latest technological trends, it boasts an intuitive touchscreen interface, making it easy to print, copy, and scan documents. This printer is ideal for families and small offices seeking a reliable and user-friendly solution.

FOR SMB USERS:

Tailored for small and medium-sized businesses, the Pantum Vibrant 20 Series CM2100ADW offers automatic duplex color printing, with Wi-Fi easily configured via Bluetooth. It is designed to provide high-quality prints along with efficient scanning and copying, all while saving on paper costs. For A3 printing needs, the Pantum Utility 230 Series CM230ADN combines advanced security features with an intuitive 4.3-inch touchscreen interface, making it perfect for businesses that require professionalgrade, large-format documents.

FOR ENTERPRISE USERS:

The Elite Pro Series BM5220ADW delivers exceptional performance with a print speed of up to 42 pages

per minute (ppm). Equipped with a 3.5inch touchscreen interface, automatic duplex functions, and high-capacity paper handling, this printer is built to handle the demanding workloads of large organizations. Additionally, Pantum offers the Ultra Series, a comprehensive printing solution that provides high-speed multifunction printing at speeds of up to 35 to 50+ ppm, with a strong emphasis on printing security to protect sensitive data.

FUTURE PLANS FOR THE MIDDLE EAST

Michael Qin, International Sales Director at Pantum, shared, "By 2025, we expect to establish a branch office in Dubai, along with a warehouse. This will ensure we have adequate stock of our popular models to meet the demands of our partners and users. Pantum will also collaborate with local aftersales service providers to set up service centers that comply with local regulations, ensuring timely and effective support. This will provide our customers with peace of mind when using our products." He added, "We have already confirmed local distributors in the Middle East market and will work closely with them to deliver even more convenient and high-quality services. We are excited about Pantum's expansion in the Middle East market and look forward to building more partnerships in the coming months."

As Pantum continues to prioritize independent R&D, technological innovation, quality improvement, and enhanced user experience, the company is committed to providing more stable, advanced, and highquality printing solutions to users in the Middle East and worldwide.

For more information or potential business opportunities, please visit our official website at www.pantum.com

SPECIAL FEATURE

ZERO TRUST, MAXIMUM SECURITY: CYBERKNIGHT AT GITEX

Pavlova CMO, CyberKnight

CyberKnight, a value-added cybersecurity distributor (VAD) in the META region, is gearing up for its participation at GITEX Global 2024, the region's largest technology exhibition, set to take place from October 14-18 at the Dubai World Trade Centre. This year, CyberKnight will showcase its innovative cybersecurity strategies under the theme: "Elevating Cyber Resilience with Zero Trust Security 2.0." The company will be joined by nine leading international vendors from its portfolio.

CyberKnight will represent the following technologies at the event:

• CrowdStrike: EDR, Cloud Security & Threat Intelligence

• Elastic: SIEM, Big Data, Log Management

• Checkmarx: Zero Trust Network Access (ZTNA), SoftwareDefined Perimeter (SDP)

• Xage: Zero Trust Access & Protection across IT, OT, and Cloud

• Cribl: Unified Data Ingestion Platform

• Appgate: Zero Trust Network Access (ZTNA), SDP

• Fasoo: Data Discovery, Classification, DRM, Watermarking

• RedSeal: Cyber Risk Modeling

• Shinobi: AI-Powered Cloud Exposure Management

"Our focus at GITEX 2024 is to

empower organizations with the knowledge and advanced technologies to build cyber resilience and defend against an evolving threat landscape. Zero Trust Security 2.0 isn’t just a concept—it’s a vital framework to prepare businesses for the future of digital security. It offers a dynamic and scalable approach to address today's complex cyber risks," said Olesya Pavlova, CMO of CyberKnight. "Our participation underscores our commitment to strengthening cybersecurity capabilities across the region, supporting businesses in securing their digital transformation while complying with local regulations."

CyberKnight operates as a cybersecurity advisor and VAD across the META region, with a presence in all key markets. Its ZTX (Zero-Trust Security) methodology, based on the Forrester framework, integrates cuttingedge cybersecurity solutions to protect the entire attack surface through AI, threat intelligence, and collective defense. CyberKnight supports enterprise and government security teams in simplifying breach detection, prevention, and incident response, while ensuring regulatory compliance. Their "Art of Cybersecurity Distribution" business model enables strategic partners to achieve greater market penetration, quicker returns on investment, and reduced time to value.

SPECIAL FEATURE

Olesya

D-LINK NUCLIAS: THE SMART CHOICE FOR SMBS

In today's rapidly changing digital environment, SMBs face unprecedented challenges in the critical area of network management. As technology advances and customer demands surge, a robust yet smooth network becomes increasingly essential. Managing the network through conventional means can become burdensome and time-consuming, leaving business managers struggling with inconveniences instead of focusing on growth. This is where D-Link's Nuclias comes in—a powerful solution to streamline network management and enable SMBs to realize their full potential in today's digital age.

SIMPLIFYING COMPLEXITY

Gone are the days of painstaking on-site configuration and sifting through endless metrics to manage network performance. Nuclias transforms network management by enabling enterprises to automate, monitor, manage, and scale their networks seamlessly and efficiently. This liberates valuable resources that can be better utilized for strategic initiatives rather than troubleshooting connectivity issues.

Nuclias simplifies onboarding new devices, troubleshooting problems, and generating reports. This allows businesses to gain much more visibility into their networks, leading to better understanding and actionable insights. As a result, decisions can be made more quickly, and proactive measures can be implemented, ensuring that potential issues are addressed before they become critical.

SEAMLESS CONTROL ACROSS YOUR NETWORK

What sets Nuclias apart is its endto-end solution that scales to diverse environments. Whether it’s a few cafes, a busy hotel, or a sprawling college campus, Nuclias deploys enterprise-grade hardware and software that ensures uninterrupted service. With seamless indoor and outdoor coverage, it provides the best-connected user experience for both customers and employees.

Imagine a cafeteria offering its customers seamless and uninterrupted high-speed internet, or a hotel providing reliable connectivity throughout its premises. Nuclias keeps the network at your fingertips, allowing you to maintain control and enhance customer satisfaction effortlessly.

SOLUTIONS TAILORED TO YOUR NEEDS

Every business has its unique challenges. Keeping this in mind,

Nuclias offers tailored solutions: Nuclias Cloud and Nuclias Connect.

NUCLIAS CLOUD

Nuclias Cloud is an all-encompassing, cloud-managed networking solution that lets organizations manage their networks anywhere, anytime. This platform provides a quick and easy way to monitor and manage your network through an intuitive portal interface. This flexibility allows you to devote more time to your business and less to network infrastructure.

KEY PRODUCT MODELS UNDER THE NUCLIAS CLOUD INCLUDE:

• DBA-X1230P AX1800 Wi-Fi 6 Cloud-Managed Access Point

• DBA-3621P Nuclias Wireless AC1300 Wave 2 Outdoor IP67

• DBS-2000 Series Nuclias Cloudmanaged switches

• DBG-2000 Nuclias Cloud SDWAN Gateway

All of these feature-rich products

enhance performance, scalability, and management capabilities, providing the best solution for SMBs looking to upgrade their networking infrastructure.

NUCLIAS CONNECT

For business customers needing hands-on management of their networks, Nuclias Connect provides an enterprise-class, tailored solution that offers cost-effective scalability and seamless integration into existing business infrastructures. This enables organizations to manage their networks with previously unattainable precision.

KEY PRODUCT MODELS FOR NUCLIAS CONNECT INCLUDE:

• DAP-X2850 AX3600 Wi-Fi 6

Dual Band PoE Access Point

• DAP-X3060 AX3000 Wi-Fi 6

Dual Band PoE Access Point

• DAP-X3060OU AX3000 Wi-Fi 6

Outdoor PoE Access Point

• DNH-100 Nuclias Connect Hub Nuclias Connect centralizes network management for SMBs, enabling them to unlock new revenue streams by customizing configurations and traffic flows to meet their specific needs and ensure optimal performance.

FREE YOUR BUSINESS FROM NETWORK COMPLEXITY WITH NUCLIAS: THE FUTURE OF NETWORK MANAGEMENT

When you choose Nuclias, you're not just investing in a network management tool; you're gaining a committed partner in your success. With Nuclias Cloud and Nuclias Connect at your side, you can flexibly choose the level of involvement that best suits your organization. Whether you prefer a hands-off approach by managing from the cloud or diving deep into the details of your network, Nuclias gives you the freedom to make the

right choice. Change is constant in the digital space. Business expansion will require various networking adjustments. Nuclias is designed for this future, offering scalability and adaptability, making it the best solution for any SMB considering future-proofing its operations against the complexities of network management.

In times of digital transformation, an effective, versatile network is no longer a luxury—it's a necessity. D-Link's Nuclias stands out as the smart choice for SMBs looking to streamline their network

Sakkeer Hussain Director - Sales and Marketing D-Link Middle East & Africa

management processes. With comprehensive solutions tailored to unique needs, Nuclias offers the tools and insights necessary to remain competitive.

Unleash Nuclias and completely transform how you manage networks. Say goodbye to tedious configurations and welcome seamless control that increases productivity. Nuclias is not just about managing networks; it’s about unlocking the full potential of your business. Begin your smooth journey of network management today and watch your SMB thrive in the digital world!

SPECIAL FEATURE

CONNECT, COLLABORATE, SUCCEED: ASBIS AT GITEX

ASBIS, a prominent IT company specializing in value-added distribution and development of IT, IoT, and robotic products, solutions, and services for the EMEA markets, is gearing up to take part in the prestigious GITEX Global. Renowned as one of the world's premier tech events, GITEX Global is scheduled to be held from October 14th to 18th at the Dubai World Trade Center. This event is widely regarded as a hub of cuttingedge innovation.

This year, ASBIS will be showcasing the latest product lines from top tech giants across various categories, including:

• Components from AMD, ASUS, Gigabyte, Intel, NVIDIA, Sapphire

• Storage solutions such as Hard Drives and SSDs from Seagate, Western Digital, Toshiba, QNAP, Synology, Tandberg, Kingston, Lexar, Transcend, Solidigm

• Networking equipment from Ubiquiti, TP-Link, Grandstream, Yealink, Yeastar, Uniview

• Consumer electronics from Bang & Olufsen, Loewe, Pantheone, Philips, AOC Monitors, Aeno, Prestigio Solutions, Canyon, Perenio, Lorgar, Onkron

• VC and accessories from Logitech

• Printers from Lexmark

• Acoustic Smart Pods from Workbooth

• Robotic solutions from AROS

WHY ATTEND?

The GITEX Global event presents an unparalleled opportunity to contribute to the ongoing technological revolution and influence its future trajectory. With an incredible turnout of 187,000 attendees and participation from 6,000 enterprises across over 180 countries, GITEX Global has established itself as a crucial platform for anyone seeking to stay at the forefront of the rapidly evolving tech industry.

HOW TO MEET ASBIS AT GITEX GLOBAL

For technology companies to thrive and succeed, integrating into society is essential. This involves networking, exchanging information, identifying business opportunities, and exploring new technologies to mutually support each other's success. ASBIS is fully open to these opportunities and eagerly awaits your presence at Hall: Concourse 1 | Stand # CC1-22. We invite you to join us for casual discussions or to explore potential collaborations in the Hatta Meeting Rooms: D, F, G, H & J.

We are excited to meet you at GITEX Global. Please choose a day and time that suits you best for a meeting and schedule it through https://www. asbisme.ae/gitex

MTC: 26-YEAR LEGACY IN IT DISTRIBUTION

Since its inception in 1998, Memory Technology Company (MTC) has steadily grown into one of the most prominent value-added IT distributors across the Middle East, Africa (MEA), and Pakistan. With its head office strategically located in the UAE and regional offices in Jeddah, Riyadh, Karachi, and Lahore, MTC’s expansive footprint reflects its position as a reliable and innovative player in the technology sector.

A STRONG FOUNDATION IN MEMORY STORAGE

MTC initially established itself as a key player in the IT distribution landscape by focusing on memory storage products, offering reliable and high-performance solutions to consumers and enterprises alike. Over the years, MTC has built a reputation for delivering cuttingedge storage devices, such as USB drives and flash memory cards, that cater to the growing demand for secure data storage. From its stateof-the-art assembly line in Jebel Ali Free Zone, MTC produces its own branded GENX USBs and XTREME Flash Cards, further cementing its authority in the market.

EXPANSION AND DIVERSIFICATION

While memory storage formed the cornerstone of its business, MTC has expanded its portfolio significantly to embrace a wide array of technology solutions. Today, MTC is much more than a distributor of memory products. It has diversified into areas including datacenters, cloud solutions, IoT, networking, and power backup systems, catering to

the ever-evolving needs of the ICT sector.

WORLD-LEADING BRANDS

MTC proudly distributes some of the world’s top technology brands, offering a comprehensive range of products across various sectors

• Memory: Samsung Semiconductor, SanDisk, Western Digital, Lexar, Corsair,

Houssam Mobied CEO, MTC

Kioxia, SK Hynix, Klevv

• Storage: Toshiba, Samsung, SanDisk Professional, WD

• IoT: Ubiquiti, Huawei, Alta

• Data Centres: Samsung Enterprise, EATON, KIOXIA Enterprise, Toshiba Enterprise, Western Digital

• Power Solutions: EATON, Huawei

• Document Management

SPECIAL FEATURE

Solutions (DMS): PFU, Ricoh, Oki

• Audio-Visual (AV): Samsung Monitors, Logitech, Ricoh

• Gaming: Corsair, Gigabyte, Targus, XIGMATEK

• This wide-ranging portfolio allows MTC to offer cutting-edge solutions, catering to the needs of enterprises and individuals across various industries.

Visionary Leadership: Mr. Houssam Mobied

The remarkable growth and success of MTC can be attributed to the visionary leadership of its CEO, Mr. Houssam Mobied. Under his guidance, MTC has continuously evolved, staying ahead of market trends and expanding into new regions. Mr. Houssam’s strategic foresight has played a pivotal role in shaping MTC into the diversified, leading IT distributor it is today.

Mr. Houssam firmly believes that success is a result of a dedicated and empowered team. As CEO, he invests in his people, uplifting them and delegating responsibilities to ensure the company’s smooth functioning. Two key leaders in his team, Mr. Amer Al Akkad, Sales Director in the UAE, and Noor Al Tabbaa, General Manager of KSA, serve as the strong arms driving MTC’s flourishing

business across the region. Their leadership has been instrumental in supporting MTC’s rapid expansion and continued success.

FOCUS ON PAKISTAN

One of the most notable aspects of Mr. Houssam’s vision has been his unwavering focus on Pakistan. Over the past five years, he has been instrumental in encouraging global technology brands such as Toshiba, Western Digital, and SanDisk to increase their presence in the Pakistani market. Recognizing Pakistan as the 5th largest country by population, with over 64% of its citizens under the age of 30, Mr. Houssam saw a tremendous opportunity for growth. Despite the challenges posed by the COVID-19 pandemic, he opened two new offices in Pakistan, signalling MTC’s commitment to the region’s potential.

Mr. Houssam has also actively engaged with diplomats, working tirelessly to advocate for a more businessfriendly environment in Pakistan. He has consistently pushed for reforms that would make the country more attractive to international investors, ensuring that Pakistan remains a key focus for MTC’s future growth.

Houssam Mobied meeting with Pakistan’s Minister of State for Tourism

His tireless efforts have led to significant growth for MTC UAE and Pakistan in recent years, making difficult achievements possible.

A FOCUS ON VALUE-ADDED DISTRIBUTION

What sets MTC apart from traditional distributors is its value-added approach. By offering tailored IT solutions, MTC adds significant value to its product offerings, assisting channel partners in designing comprehensive technology systems. Whether it’s servers, networking equipment, storage solutions, or collaboration systems, MTC ensures that its customers receive not just the products, but also the expertise to leverage them for maximum impact.

Through its vast network of channel partners, MTC is committed to delivering exceptional service and support. From competitive pricing to technical expertise, MTC strives to enhance the customer experience, contributing to its status as a preferred partner for leading technology vendors in the region.

A REGIONAL POWERHOUSE

With over 26 years of experience, MTC has earned the trust of its customers and partners alike, providing an extensive range of IT products across the MEA

region. The company's reach extends far beyond its headquarters in Dubai. Its regional offices in Jeddah, Riyadh, Karachi, and Lahore enable MTC to operate at the heart of key markets, ensuring that its partners and customers receive prompt, localized support.

COMMITMENT TO INNOVATION AND GROWTH

As the technology landscape continues to evolve, MTC remains agile and forward-thinking. With a commitment to embracing emerging technologies such as cloud computing, IoT, and mobility solutions, MTC is well-positioned to maintain its leadership in the IT distribution sector. The company’s adaptability and focus on innovation will continue to drive its success, ensuring that it remains a trusted partner for technology solutions in the region.

In conclusion, MTC’s journey from a memory storage specialist to a diversified value-added distributor is a testament to its dedication to excellence, innovation, and customer satisfaction. With a solid foundation built over 26 years, and under the visionary leadership of Mr. Houssam Mobied, supported by a committed team, MTC continues to shape the future of IT distribution in the MEA and Pakistan region.

SPECIAL FEATURE

Wasi Shah (left) and Houssam Mobied

THE INCREDIBLE JOURNEY OF MBUZZ DISTRIBUTION

Over Half a Decade of Excellence MBUZZ Group, a technology company based in Saudi Arabia, has been a transformative force in the IT distribution industry. Since its inception, MBUZZ Technologies, the group's distribution arm, has consistently redefined traditional technology distribution by providing advanced, valuedriven solutions across the Middle East, Africa, and Asia.

CONTINUOUSLY REDEFINING TECHNOLOGY DISTRIBUTION: THE ART OF DELIVERING SOLUTIONS, NOT JUST PRODUCTS

In today’s fast-paced digital world, MBUZZ goes beyond merely distributing products. The company’s approach is centered around delivering integrated solutions that help businesses innovate, grow, and succeed. Through strategic partnerships and tailored services, MBUZZ has reshaped the IT distribution landscape over the past halfdecade, continuously pushing the boundaries of what an IT distributor can achieve.

A SYNERGISTIC VENDOR NETWORK

MBUZZ has built a cohesive, synergistic network of global vendors, ensuring that its products and services complement one another. This integrated approach allows MBUZZ to offer comprehensive solutions that address the diverse needs of its customers across multiple industries.

MBUZZ LABS: THE HUB OF INTEGRATION

At the heart of MBUZZ’s operations is MBUZZ Labs, a state-of-the-art integration center that ensures every solution is fully customized, optimized, and tested for peak performance. From configuration to deployment, MBUZZ Labs provides businesses with tailored, end-toend solutions that enable seamless integration into their existing infrastructure.

A VISION FOR THE FUTURE

"At MBUZZ, we are focused on shaping the future of IT

distribution through innovation and seamless integration. With MBUZZ Labs at the core, our vision is to deliver customized, scalable solutions that empower businesses to thrive in an evolving digital world. By building strong partnerships and continuously enhancing our value-added services, we remain committed to driving digital transformation and staying at the forefront of technology." — Sabir Saleem, CEO, MBUZZ.

Sabir Saleem CEO, MBUZZ

SWITCHITECH: REAL SOLUTIONS, REAL RESULTS

For brands seeking more than just advice—those looking for a partner dedicated to long-term success—Switchitech Inc. is the game changer they’ve been waiting for.

Switchitech Inc., based in Calgary, Canada, isn’t here to play by the usual rules. In a world filled with flashy solutions and complex strategies, this company focuses on cutting through the noise to deliver results that work in the real world. At Switchitech, they’ve mastered the art of simplicity, practicality, and focus, providing strategic consulting and distribution solutions that brands can actually use—not just dream about.

Helmed by Sachin Kapoor, Switchitech has planted its flag in the realms of gaming, IT, and mobility, offering a blend of expertise and execution. The secret sauce? A small but agile team that knows how to get things done and stay nimble in a fast-changing market. And they're just getting started.

THE SWITCHITECH VIBE: WHERE STRATEGY MEETS THE REAL WORLD

Think of Switchitech as the company that brings strategy down from the clouds and plants it firmly on the ground. Many consulting firms can dazzle you with fancy PowerPoints and abstract strategies, but few can

roll up their sleeves to ensure those strategies actually work when the rubber meets the road. That’s where Switchitech comes in.

“At Switchitech, we’re not just giving advice from a distance. We’re down there in the trenches with our clients, making sure every plan we recommend can be executed step by step,” says Sachin Kapoor, the company’s Founder & CEO. “Strategy is great, but execution is everything.”

What sets Switchitech apart is their focus on floor-level solutions—the kind that work in the nitty-gritty of day-to-day operations. Their approach is simple: stay involved, tweak when necessary, and don’t quit until things are running like a well-oiled machine.

CONSULTING, BUT MAKE IT REAL

The consulting world is full of buzzwords, but Switchitech cuts through that clutter with a refreshing focus on practicality. When you work with Switchitech, it’s not about theory; it’s about action. They don’t just tell you what to do—they walk the journey with you,

from launch to growth, ensuring that every plan has a solid foundation.

“We focus on making sure the strategies we develop are tailored to the real-world challenges our clients face,” Kapoor explains. “It’s not enough to have a good idea; you need to ensure it works on the ground, too.”

SMALL TEAM, BIG RESULTS

Switchitech may operate with a lean, mean team, but don’t let their size fool you. This small but mighty crew is all about agility, efficiency, and speed. While larger companies might get bogged down in bureaucracy, Switchitech’s team moves fast, reacts faster, and delivers results that would make a larger team envious.

In fact, it’s this agility that allows Switchitech to remain nimble, pivot when needed, and offer the kind of personalized service that larger organizations struggle to achieve.

“Being small means we’re able to give our clients the individual attention they deserve,” says Kapoor. “We’re not bogged down by layers of red tape—we’re focused on action.”

PARTNERS FOR THE LONG HAUL

Switchitech doesn’t just pop in for short-term wins. They’re in it for the long game. When a brand partners with Switchitech, it’s not a one-off transaction; it’s the start of a lasting relationship. The company is dedicated to seeing its clients through every phase of their journey, from the excitement of launching a new product to the grind of expanding into new markets.

“We’re committed to being a longterm partner for our clients,” Kapoor says. “We don’t just step in, offer some advice, and leave. We’re with them from day one, working to ensure their success is sustainable.”

This long-term commitment is particularly important in categories like gaming, IT, and mobility, where the market is constantly evolving, and brands need a partner who can help them stay ahead of the curve. Switchitech remains involved, fine-tuning strategies and providing ongoing support to help brands adapt and thrive.

REGIONAL RESOURCES WITH A BROADER VISION

While Switchitech keeps things practical, they’re also thinking big regarding resource expansion. The company plans to bring in regional experts to offer even more tailored solutions, tapping into local knowledge and expertise to help brands succeed in specific markets.

“Regional expertise is key,” Kapoor notes. “We’re building a team of experts who understand the nuances of the markets we operate in. This will allow us to offer even more precise, actionable strategies.”

With this expansion, Switchitech is set to provide brands with the local insight they need to navigate

new challenges and seize emerging opportunities.

THE FUTURE OF SWITCHITECH: A FRESH APPROACH TO GROWTH

Switchitech Inc. is proving that simpler is better when it comes to growth and expansion. By focusing on feasible solutions and staying involved from launch to growth, they’re offering a fresh, no-nonsense approach to consulting and distribution that works.

The future? Bigger plans, more regional expertise, and a continued commitment to helping brands

Sachin Kapoor Founder & CEO, Switchitech

succeed in gaming, IT, and mobility. But the heart of Switchitech’s philosophy remains the same—stay practical, stay hands-on, and keep things simple.

"We’re not about overcomplicating things," Kapoor sums it up. "We focus on making things work in the real world, and we’re committed to helping brands succeed, one step at a time."

For brands looking for more than just advice—brands seeking a partner that’s in it for the long haul—Switchitech Inc. is the game changer.

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EDUCATE EMPLOYEES, PREVENT BREACHES: SOLARWINDS

Cybersecurity awareness should begin with educating employees about protecting company data and tailoring training to their daily jobs. Employees are the first line of defense, according to Sascha Giese.

Why is cybersecurity awareness particularly important for businesses today?

Cybersecurity awareness should adopt a layered approach that includes investing in employees and establishing a culture of security within the organization. While organizations often focus on detecting external threats, it’s crucial to start by educating employees about the importance of protecting company data and customizing security awareness to align with their dayto-day responsibilities. After all, employees are the first line of defense.

This can include gamifying security awareness within the organization to make it both enjoyable and educational, as we do at SolarWinds. Above all, organizations should utilize every month of the year to continuously promote the importance of being cyberaware, not just in October.

Can you discuss some of the most common cybersecurity threats and challenges that businesses face in the current landscape?

Business email compromise through ransomware and phishing attacks continues to pose significant challenges for organizations of all sizes. Hackers utilize AI technology to minimize the time and effort required to carry out their attacks, making them harder for targets to detect.

Supply chain attacks also represent a substantial challenge for organizations and the third-party vendors they may rely on for their business operations.

Which cybersecurity solutions or technologies should businesses invest in to protect themselves from potential threats?

First and foremost, businesses must invest in their employees. Establishing a culture of security throughout the organization lays a solid foundation, with technology and platform solutions layered on top. Some examples include endpoint and network security, vulnerability management platforms, identity and access management solutions, and detection and response capabilities.

What role does employee training and awareness play in strengthening a company’s cybersecurity defenses?

Employees play a vital role in an overall cybersecurity program. Often, they are the first to notice when something is amiss or when a system, process, or application isn’t functioning as it should. Specific and relevant security awareness training helps keep groups

within the organization cyber-aware. This training must be pertinent to their jobs and easy to understand.

AI adoption should also be a key topic in a company’s overall cybersecurity training and awareness program. It’s essential to ask questions such as, “How is AI used within the business?” and “What types of data are fed into AI models, and who owns that data?”

What advice would you give to small and medium-sized businesses that may have limited resources but still need to prioritize cybersecurity?

Start with a roadmap based on a common security framework—a set of security controls that can be applied across the organization. Use this framework to guide security priorities and identify areas within the business that may pose the most risk. Implement fundamental security principles such as strong passwords, keeping software up-to-date, and focusing on security awareness training. Consider engaging a managed security service for aspects of the security program where there may be a skills gap.

Sascha Giese Technical Evangelist, Observability, SolarWinds

SAMSUNG V-NAND SSD 990 PRO: BLISTERING SPEED, ENDLESS VICTORY

THE ULTIMATE SSD

Experience unparalleled performance with the SAMSUNG V-NAND SSD 990 PRO, designed to reach the maximum capabilities of PCIe® 4.0. This powerful storage solution offers longer-lasting, opponent-blasting speed, enabling you to maintain a competitive edge. Thanks to its in-house controller with smart heat control, the 990 PRO delivers supreme power efficiency while ensuring ferocious speed and performance, keeping you at the top of your game.

PCIE 4.0 SPEED MAXIMIZED

The 990 PRO takes speed to new heights, boasting sequential read/ write speeds of up to 7,450/6,900 MB/s, approaching the peak performance limits of PCIe® 4.0. It offers a significant upgrade in random read/write speeds compared to its predecessor, the 980 PRO 2TB, delivering 40% and 55% faster performance—up to 1,400K/1,550K

IOPS. For users opting for the 4TB model, the random read speed soars even higher, reaching up to 1,600K IOPS.

BREAKTHROUGH POWER EFFICIENCY

Traditionally, higher performance can lead to increased power consumption. However, the 990 PRO breaks this mold with over 50% improved performance per watt compared to the 980 PRO. This innovative low-power design makes it possible to achieve maximum PCIe® 4.0 performance while optimizing power efficiency.

SMART THERMAL SOLUTION

Speed meets thermal management with the 990 PRO. Featuring a nickelcoated controller and a cutting-edge thermal control algorithm, this SSD effectively manages heat to ensure unwavering performance. The heat spreader label helps control NAND chip temperature, while the

Dynamic Thermal Guard maintains optimal operating conditions.

GAME LIKE A PRO

Secure your gaming victories with the 990 PRO's expanded 4TB capacity, which empowers you with random read speeds of up to 1,600K IOPS. Enjoy faster loading times on your PC and PlayStation® 5, as this SSD breathes new life into your games, elevating your gaming experience to new levels.

SAMSUNG MAGICIAN SOFTWARE

Unlock the full potential of the 990 PRO with Samsung Magician software. This user-friendly suite of optimization tools helps you achieve the best SSD performance. Protect your valuable data, monitor drive health, and receive important updates—all in one personal SSD toolkit.

SPECIFICATIONS

- Form Factor: M.2

- Capacity: 1TB, 2TB, 4TB

- Sequential Read Speed: Up to 7,450 MB/s

- Sequential Write Speed: Up to 6,900 MB/s

In a world where speed and reliability are paramount, the SAMSUNG V-NAND SSD 990 PRO stands out as a formidable ally, offering a perfect blend of power, efficiency, and performance for gamers and professionals alike.

SAMSUNG PORTABLE SSD T9: POWERFUL SPEED FOR CREATIVITY

As the digital landscape accelerates, creative professionals are on the lookout for storage solutions that not only keep up but also optimize their workflows. Meet the Samsung Portable SSD T9—an impressive powerhouse engineered to boost productivity with exceptional speed, universal compatibility, and outstanding reliability.

BLAZING-FAST TRANSFER SPEEDS

At the heart of the T9's performance is its impressive sequential read/ write speed of up to 2,000 MB/s. Utilizing the USB 3.2 Gen 2x2 interface and NVMe™ protocol, transferring a 2GB file takes almost one second. This means less waiting and more creating, allowing you to focus on what truly matters—your projects.

UNIVERSAL COMPATIBILITY

The T9 is built for versatility. It seamlessly integrates with a wide range of devices, including Windows®, macOS®, Android™ phones and tablets, gaming consoles, and even 12K cameras. To make connections even easier, the T9 includes both USB-C® to C and USB-C® to A cables, ensuring you’re covered no matter your tech setup.

SUPERIOR RELIABILITY

When it comes to safeguarding your data, the T9 excels. It offers drop resistance up to 3 meters, giving you peace of mind during transport. Backed by a 5-year limited warranty, this SSD is engineered for longevity.

Additionally, it features AES 256bit encryption for added security, protecting your valuable assets from unauthorized access.

TIME SAVED, WORKFLOW BOOSTED

With the T9's exceptional speed, you can expect a significant boost in workflow efficiency. Its compact design—just 122g—makes it easy to carry without compromising on capacity. Available in spacious 1TB, 2TB, and 4TB models, the T9's lightweight build and non-slip finish allow you to hold your data securely in the palm of your hand.

STAY COOL TO THE FINISH

Samsung’s Dynamic Thermal Guard technology prevents overheating, ensuring sustained performance during extended use. Designed in compliance with the international safety standard IEC 62368-1, the T9 provides an additional layer of

reassurance, so you can create with confidence.

PROTECT YOUR DATA WITH CONFIDENCE

The T9 doesn’t just prioritize speed; it also focuses on data protection. With its robust construction and drop resistance, you can relax knowing your files are secure. The optional AES 256-bit encrypted password adds another layer of security, ensuring that your sensitive information is well-protected.

SAMSUNG MAGICIAN SOFTWARE

Unlock the full potential of your Samsung Portable SSD T9 with Samsung Magician software. This user-friendly suite of optimization tools helps you protect your data, monitor drive health, and receive the latest firmware updates, guaranteeing the best possible performance from your SSD.

PRODUCT SHOWCASE

RICOH 360 MEETING HUB: A NEW SOLUTION FOR VIRTUAL MEETINGS

PFU (EMEA) Limited, a RICOH company, has launched the RICOH 360 Meeting Hub in the Middle East, designed to address the growing challenges of virtual meeting fatigue by offering a more inclusive and immersive meeting experience. This launch coincides with the company's participation at GITEX Global 2024, the region's premier technology event, taking place from October 14 to 18 at the Dubai World Trade Centre (DWTC).

Adrian Cafferkey, Regional Director – Middle East & Africa, PFU EMEA Limited - a Ricoh Company, said: “In

today’s evolving workspace, particularly in the vibrant GCC region, supporting remote workers is critical to retaining talent and keeping teams engaged and motivated. Our new RICOH 360 Meeting Hub provides an immersive experience where everyone in a meeting feels connected, regardless of where they are dialing in from. This solution will be especially beneficial in the UAE, where businesses prioritize innovation and collaboration.” With a 3-in-1 video camera, speaker and microphone, the RICOH 360 Meeting Hub delivers a panoramic 360-degree view to allow whole groups to be displayed simultaneously, helping remote attendees feel engaged

and confident to participate. Even if participants are standing or moving around, omni-directional microphones pick-up all speakers’ voices to a 6-metre radius.

Designed for versatility, the RICOH 360 Meeting Hub is ideal for office settings, trade shows, factory floors, and remote work scenarios – a perfect fit for the UAE's diverse business landscape. Its lightweight, portable design allows it to be positioned on any flat surface or mounted on a tripod, providing seamless meetings wherever required. Advanced noise reduction and acoustic echo cancellation technology ensure clear audio in bustling environments, such as Dubai’s busy business districts.

Set-up and operation are stress-free and seamless – the intuitive plug-and-play functionality means the RICOH 360 Meeting Hub is simply plugged into a laptop with no need to configure multiple devices or install complicated software.

A HiFi4 DSP audio processing chip and firmware combine with the omni-directional speakers deliver high-quality sound. Acoustic echo cancellation, noise reduction

and simultaneous two-way conversation technology ensure all meeting participants, even those in areas with background noise, can speak and be heard clearly and naturally. This Zoom certified Smart Meeting Hub works with most common conferencing platforms including Zoom, Microsoft Teams, Webex and Google Meet.

At GITEX Global 2024, visit the PFU team at Stand CC2-29 in Concourse 2, where they will showcase an expanding portfolio of smart meeting devices and imaging solutions designed to support digital transformation and enhance organizational productivity and business performance. Featured products include portable monitors, laser projectors, and the 360 Meeting Hub. Additionally, PFU will unveil new services and products during the show, providing visitors with a chance to learn more at their stand. MTC is the official distributor of PFU.

Adrian Cafferkey added, “Our participation in GITEX underscores our commitment to supporting the UAE’s leadership in technology and digital transformation. We look forward to demonstrating how our innovations can help businesses here streamline operations and optimize performance.”

SPECIAL FEATURE

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of users said once they used Copilot, they didn’t want to give it up.

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PRODUCT SHOWCASE

EATON'S 9395X: POWERFUL, COMPACT, AND RELIABLE

Eaton, the intelligent power management company, has opened a new state-of-the-art campus in Helsinki to boost its capacity to manufacture and supply Uninterruptible Power Supply (UPS) systems, including its latest product, the Eaton 9395X.

Now in production at the company’s new state-of-the-art campus in Helsinki, Finland, the Eaton 9395X UPS occupies a footprint up to 30% smaller than similar UPS models and delivers superior energy efficiency thanks to its silicon carbide converters. In a data centre this makes it easier to reduce carbon emissions because less electricity is needed.

With a maximum power rating currently up to 1700 kVA that will be extended in the coming year, and exceptional power density, the Eaton

9395X is designed for outstanding resilience, building further on the already robust capabilities of the Power Xpert 9395P UPS. It is also an Eaton EnergyAware UPS, with grid interactive capability which means that data centre operators can reduce the total cost of ownership of the Eaton 9395X by earning revenue through energy market participation: they can sell the demand response services that help balance a highrenewable grid.

Qasem Noureddin, Commercial Director, Eaton Middle East, said: “We designed silicon carbide (SiC) based converters into the Eaton 9395X, so that it brings to market an efficiency of 97.5% in double-conversion mode. The fact that it needs up to 30% less cooling, and up to 30% less floorspace than similar UPS models, means that this UPS leaves more room for

revenue-generating IT equipment. It has top exhaust, with no rear clearance required, which means a further saving on space and lower installation costs, too.”

Easy deployment of the Eaton 9395X can be attributed to thoughtful design which includes ready-built sub-assemblies and simplified installation based on an inter-cabinet busbar design and self-configuring power modules. Large systems can be configured with one click, and with reliable self-monitoring systems inbuilt, there is less need for scheduled maintenance checks which adds up to further cost savings. HotSync patented load-sharing technology increases reliability whilst eliminating the risk of single point of failure. It guarantees the safe and reliable operation of the UPS by synchronizing parallel power modules and UPSs without the need for a communication link or synchronization signals.

The Eaton 9395X UPS is supplied with a full life-cycle analysis and eco passport to demonstrate its environmental impact through the supply chain, in manufacturing, and in use, all the way to its end-oflife which makes it easy to include in facility-level carbon emission calculations. This innovative UPS delivers the highest levels of sustainability, safety, and reliability helping Eaton’s customers to achieve their sustainability targets.

EATON 93PM G2 UPS: MORE POWER FOR DATA CENTERS

Intelligent power management company Eaton has enhanced the EnergyAware capabilities of its 93PM G2 uninterruptible power supply (UPS) to help data centres participate in a greater number of frequency regulation markets across Europe.

The Eaton 93PM G2 UPS can now participate in frequency regulation markets in Ireland, Norway, Finland, Sweden, Denmark, and Switzerland and its compact footprint makes it particularly attractive to edge and colocation datacentres.

“Transmission System Operators (TSOs) typically reward participation in the ancillary service market by payment based on availability, not activated energy or power. This makes it an attractive source of revenue for data centre operators who often have large capacities of UPSs online, ready to support the grid,” explained Qasem Noureddin, Managing Director, Eaton Middle East. “Our EnergyAware technology protects critical loads but is also designed to offer the battery capacity that TSOs need to achieve grid stability while balancing the intermittency of renewable generation with demand.”

New enhancements to the Eaton 93PM G2 UPS enable participation in frequency regulation markets that accept demand response and variable

controllable loads - the maximum UPS power is limited to prevent back-feeding to the grid. Local Eaton teams can advise on grid certification requirements, including where and how these apply to data centres.

Participation in ancillary service markets is not the only attraction of the Eaton 93PM G2 UPS because it can also be used for on-site peak shaving and time-of-use optimisation. This leads to lower electricity bills, lessens peak pressure on local grids reducing the need for Distribution System Operators (DSOs) to make additional infrastructure investment, and helps to reduce the data centre’s carbon

footprint by making greater use of off-peak renewable power.

Manufactured at Eaton’s new state-of-the-art campus in Helsinki, Finland, the Eaton 93PM G2 UPS combines protection, security, and business continuity in an efficient, cost-effective design that is modular and scalable.

By making the EnergyAware functionality of the Eaton 93PM G2 UPS available for additional markets and applications, Eaton continues to lead the way in intelligent power management, helping businesses achieve both their financial and environmental goals.