TECHx Review Magazine - Gitex Edition Oct 2023 by TECHx Media

October 2023

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IGNITING THE AI REVOLUTION

Khaled Almaeena Chairman,

In an era defined by rapid technological advancements and an ever-expanding digital landscape, GITEX GLOBAL 2023 stands as a beacon of innovation, a convergence of intellect, and a testament to the transformative power of artificial intelligence. With decades of experience in covering global events, I can't help but feel a heightened sense of anticipation for this year's GITEX GLOBAL. This annual gathering has earned its place as a cornerstone of the tech world, drawing together the most inventive enterprises and brilliant minds from across the globe. The goal? Nothing less than to elevate business, the economy, society, and culture through the exploration of the limitless potential of AI. In the year 2023, GITEX GLOBAL's theme, "The Year to Imagine AI in Everything," sets the stage for a profound examination of the role AI plays in our lives. In today’s world, we often find ourselves at the intersection of technology and society, bearing witness

October 2023

to the rapid changes AI brings to our world. GITEX GLOBAL 2023 promises to delve deep into this topic, offering insights and expert perspectives that are bound to shape the global discourse on AI supremacy. More than just a business gathering, GITEX GLOBAL is dedicated to reimagining the future and contributing to the creation of a sustainable one. In an era where environmental concerns take center stage, this event positions itself as a vital platform to address these challenges, potentially influencing discussions at COP28 and beyond. In conclusion, GITEX GLOBAL 2023 is not merely an event; it's a milestone, a turning point, and an opportunity for the world to come together and reimagine the role of AI in our lives. I eagerly await the unfolding of this remarkable journey, ready to document the insights, discoveries, and transformations that will emerge from this gathering of brilliant minds.

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As we gear up for the eagerly awaited GITEX 2023, we're thrilled to announce our role as the official media partners. With over two decades in the tech industry and having attended every GITEX since 2004 (this being my 20th GITEX participation), I've come to realize that GITEX is more than a technology showcase event; it serves as a crucial platform for nurturing enduring business relationships. In my perspective, GITEX has consistently symbolized a celebration of connections and collaboration. It serves as a grand stage where individuals from various corners, both near and far, come together to foster a lively and festive atmosphere for all stakeholders within the IT technology sector and the broader ICT ecosystem. Now, as I embark on a new journey with TECHx Media, I'm enthusiastic about leading and propelling our collective initiatives. GITEX has consistently been

Rabab Zehra, Executive Editor

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an everlasting source of inspiration for me, and I am fully committed to infusing TECHx Media with the very best of it. Our mission at TECHx is distinctly clear - to provide an all-inclusive platform for the entire ICT ecosystem. Where TECHx surpasses the boundaries of a mere publication; it's a dynamic arena that connects industry participants, nurtures innovation, and fosters meaningful business partnerships, and we aspire to be the focal point where ideas converge, innovation thrives, and alliances are forged. I appreciate our readers, clients, and partners going hand in hand on this exciting journey. Keep an eye out for TECHx Review 2023 - GITEX Edition, where we will deliver the most upto-date insights, innovations, and the essence of GITEX.

Welcome to TECHx Review 2023 – Gitex Edition! It's that time of the year again when the tech universe comes together to revel in the marvels of innovation. This year, we're super stoked to witness the dawn of a new era, where human creativity and generative AI join forces to create tech wonders beyond our wildest dreams. The Gitex theme, "The Year to Imagine AI in Everything," is spot on – AI is everywhere, and it's time to imagine the possibilities! Our magazine is packed with a variety of content, tailor-made for all you tech enthusiasts. From product rundowns and exclusive interviews to mindblowing articles that venture into the far reaches of the tech galaxy, we've got it all. Our mission is to provide you with a

Sabeel Ismail Chief Operating Officer

360-degree view of the tech world in 2023 so you can surf the tech waves like a pro. So, dive into the pages of TECHx Review 2023 – Gitex Edition and prepare to be wowed. But wait, there's more! Check out www.techxmedia.com for a tech treasure trove, filled with even more exciting updates. As we embark on this thrilling tech adventure, remember that TECHx is your trusty guide. We hope you have a blast reading this edition – we sure had a blast creating it!

October 2023

CONTENT 4

— Igniting the AI Revolution

10 — Lenovo: Focused on AI Integration and Hardware Advancements 12 — eSafe: Protecting Children in the Digital World" 16 — Tech Meets Sustainability: A Vision for the Future in MEA – PNY 20 — D-Link at Gitex: Innovating Connectivity & Security

25 — Exploring SearchInform's Future Ready Security Service & Free Trial! 26 — Internal Threat Protection Not Requiring Software and Personnel 32 — ManageEngine introduces Identity360: Solution to Enterprise Level Cloud Complexities

36 — ASBIS VP Talks ICT Trends and Future Plans 40 — Advanced Integration: Leading AI in the GCC and Middle East

CEO: Adnan Bin Abdulla COO: Sabeel Ismail Executive Editor: Rabab Zehra

36 Published by: Interdev FZE LLC (TECHx Media) Address: 413, IT Plaza, Dubai Silicon Oasis Tel: 04 344 9939 | www.techxmedia.com Editorial: editor@techxmedia.com

About: TECHx is an exclusive media and publishing platform for technology affairs, facilitating the promotion of new technological innovations, product launches, and advocacy of exclusive market insights on technology and various other domains interdependent to technology.

October 2023

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TECH BYTES

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UAE COMMITS TO 50-YEAR SPACE SECTOR FOCUS: SARAH AL AMERI The UAE Space Agency, in collaboration with the Federal Competitiveness and Statistics Centre, revealed the results of their 2021 Space Economic Survey, focusing on assessing and boosting the national space sector. Notable findings included a 6.61 percent spending increase in the sector, with government expenditure rising significantly. Research and development spending also saw a notable increase, mainly in space exploration. Emirati nationals comprised a substantial part of the workforce. The survey showed that over half of the entities benefiting from spacerelated services were based in the UAE, primarily in communications,

security, education, tourism, and entertainment. Scientific publications saw a significant increase. Sarah Al Amiri, Chairperson of the UAE Space Agency, emphasized the government's long-term commitment to the space sector, fostering innovation and supporting small and medium-sized enterprises. Salem Butti Salem Al Qubaisi, DirectorGeneral of the UAE Space Agency, echoed this commitment, emphasizing the development of national organizations and human capital. Hanan Al Ahli, Director of the Federal Competitiveness and Statistics Centre, highlighted the

Sarah Al Amiri Chairperson, UAE Space Agency survey's importance in guiding decision-makers, investors, and researchers in the space industry for sustainable growth.

UAE TAKES LEAD IN MIDDLE EAST DATA CENTER REVOLUTION and rank among the world's top 20 smart cities, according to the Smart City Index by the Institute for Management Development. The UAE's exceptional internet penetration rate (over 98%) and its status as a regional AI innovation hub, bolstered by initiatives such as Smart Dubai, make it an attractive destination for data center investments. Hyperscalers like Amazon Web Services and Microsoft are investing significantly in the Middle East, with the UAE hosting the largest hyperscaler presence in the region.

In a whitepaper presented by JLL at Cityscape Global, the UAE has firmly established itself as a leader in the Middle East's data center evolution, with approximately 28 active colocation facilities. Dubai and Abu Dhabi are recognized as the country's primary data center markets

October 2023

JLL's whitepaper underscores the UAE's leadership in the data center domain, citing strategic investments in smart city infrastructure, a robust AI strategy, and a commitment to digital trust, exemplified by the 'National Cybersecurity Strategy.' As the Middle East and Africa's data center market grows, with around 73 operational colocation facilities across the UAE, Saudi Arabia, Qatar, Oman, and Kuwait, the UAE's position as a data center leader is set to accelerate.

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INTERVIEW

LENOVO: FOCUSED ON AI INTEGRATION AND HARDWARE ADVANCEMENTS

Explore how Lenovo, with Thibault Dousson, Director Services and Solution Group META, is at the forefront of AI integration and hardware advancements. With a commitment to innovation, Lenovo is actively investing in AI, meeting the growing demand for smarter hardware in various sectors. Discover how Lenovo's early adoption and powerful infrastructure solutions, as shared by Thibault Dousson, are shaping the future of technology.

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Could you provide us with an introduction to your company and share what you'll be presenting at Gitex this year? Lenovo is a global technology powerhouse that serves millions of customers every day across 180 markets. We've achieved our success as the world's largest PC company and have expanded into new IT technologies, including edge, cloud, network, and more. Our Infrastructure Solutions Group (ISG) is the smart infrastructure solutions wing that offers dedicated products for businesses and organizations of all sizes. Our data-driven approach leverages our insights, solutions, and technologies to enable smarter retail, manufacturing, smart cities, smart healthcare, and beyond.

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We also have the Intelligent Devices Group (IDG), which includes PCs and smart devices, a field we've been in for over 30 years. Our IDG portfolio encompasses products and solutions, from PCs and smartphones to smart collaboration, augmented and virtual reality (AR/VR). Our Solutions and Services Group (SSG) consolidates our IT solutions and services across other business units into a single dedicated as-a-Service offering. Through SSG, we empower our customers by providing everything from pocket to cloud via a single contract under TruScale. This year at GITEX 2023, we remain committed to the event's theme, "The Year to Imagine AI in Everything." We take a holistic approach to showcase how AI seamlessly integrates into our daily lives, primarily through the power of AI and High-Performance Computing. We will help customers understand this through an immersive experience, demonstrating how Lenovo drives the use of AI in everyday technology, from buildings and grocery shops to offices, classrooms, and critical infrastructure such as citizen safety, energy, civil defense, and aviation logistics, among others. Are there any exciting product launches, upcoming partnerships, or significant milestones that attendees should be on the lookout for? Our booth will offer visitors an immersive experience to understand how AI works in their daily lives. More than that, we will share insights into its implementation and how it can improve your everyday life. We will also highlight our partnerships during the event. For instance, we've partnered with DreamWorks Animation, and Kate Swanborg from DreamWorks Animation will deliver a keynote on how they collaborate with Lenovo to redefine the movie animation industry. Could you tell us about your history of participation in Gitex and the advantages your company has gained from being involved in previous years? GITEX has always been a pivotal event for us. We believe this mega-event is the cornerstone of innovation and technology in the region, welcoming some of the industry's greatest minds. Our past participation at GITEX has resulted in forging new relationships, whether with partners, clients, or new customers, giving us an opportunity to understand their needs firsthand. Are there any specific technology trends or groundbreaking innovations that have piqued your interest at Gitex 2023? The overarching theme of this year's GITEX is definitely of key interest to us. At Lenovo, we actively invest in AI,

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Thibault Dousson Director Services and Solution Group META – Lenovo

as evident from our dedicated solutions and products. We are pleased to see the widespread acceptance of AI, even in the enterprise storage sector, where there is an increasing demand for more robust and smarter hardware. We have always been early adopters of AI, delivering solutions with powerful infrastructure, GPUs, NPUs, heterogeneous computing, and more powerful devices, effectively future-proofing us. What approaches have you implemented to actively engage with attendees and maximize your impact at Gitex? Our booth at GITEX 2023 is immersive, inviting visitors to participate in an interactive experience that demonstrates the impact of AI in our lives. This experience will take visitors through a story of how AI plays a role, from when they wake up in the morning until they return home after a long day, focusing on the world around us and what AI accomplishes. Where can visitors locate your booth or exhibition space at Gitex? At GITEX, our presence is conveniently located at booth H6-A50.

October 2023

INTERVIEW

PROTECTING CHILDREN IN THE DIGITAL WORLD Adel Alkaff AlHashmi, Co-Founder and Vice Chairman of the Board of Directors at eSafe, expressed his deep appreciation for the endorsement of eSafe by His Excellency Sheikh Nahyan bin Mabarak Al Nahyan, the UAE Minister of Tolerance and Coexistence, who has graciously agreed to serve as the Honorary President of the organization. To gain a better understanding of eSafe's mission, the obstacles it faces, and its innovative approaches to enhancing online safety for children, we invite you to read this insightful interview. Can you share what inspired the establishment of eSafe and what specific challenges the company is dedicated to addressing in this ever-evolving landscape? The genesis of eSafe can be traced to the rapid proliferation of internet accessibility, especially through mobile devices. Children and young people have seamlessly integrated the internet into their personal and professional lives, blurring the boundaries between the digital and physical worlds. In response to this, eSafe was established to address the multifaceted challenges faced by this digital generation. We are closely observing emerging technologies like the Metaverse and AI and working on how to benefit society while minimizing risks.

Eng. Adel Alkaff AlHashmi Co-Founder & Board of Directors Vice Chairman, Emirates Safer Internet Society (eSafe) – UAE

Could you please provide us with an overview of eSafe and its core mission in addressing internet safety for children and young people? Certainly. eSafe, which stands for "Empowering Chet Namboodri Digital Citizens for a Safer Online World," is dedicated SVP, BD & Alliances, to championing internet safety and empowering Nozomi Networks children and young people to navigate the digital realm responsibly. Our core mission revolves around creating a secure digital environment, ensuring that the online world remains a place of possibilities rather than perils for children, youth, and society as a whole.

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In the context of eSafe's mission, what do you perceive as the most pressing issues or dangers that children and young people encounter in today's digital world? In today's digital age, children and young people encounter an array of pressing issues and dangers. These include cyberbullying, online predators, exposure to inappropriate content, identity theft, grooming for sexual purposes, and the production, distribution, and collection of child abuse material. eSafe is committed to preventing and addressing these issues, ensuring the safety and well-being of young digital citizens. Could you delve into the strategies and solutions that eSafe has developed to combat harmful activities such as bullying, harassment, identity theft, and online abuse among children and young users? Certainly. eSafe employs a multifaceted approach to combat harmful online activities: - Advocacy: We collaborate with government agencies, non-profit organizations, schools, and communities, advocating for policies and initiatives that enhance online safety. - Awareness Raising: eSafe conducts awareness campaigns to educate children, parents, and educators about online risks and safe internet usage. - Capacity Building: Through comprehensive training programs, we empower teachers, parents, and children

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Sheikh Nahyan with eSafe Board accepting Honorary Presidency

with the knowledge and skills needed to protect themselves online. - Stakeholder Engagement: Collaborating with government agencies, NGOs, influencers, and celebrities strengthens our efforts to promote online safety. - Resource Development: We create a wealth of educational resources, including articles, guides, and videos, equipping individuals with practical tips for online safety. - Recognition and Awards: By acknowledging outstanding efforts by schools and universities in promoting online safety, eSafe inspires institutions to prioritize digital well-being. We are also interested in learning more about the key stakeholders involved in eSafe's initiatives to promote internet safety. How does the company collaborate with partners, organizations, or government agencies to achieve its commendable goals? eSafe continuously collaborates with public and private sectors in the digital space, including organizations like the Khalifa Empowerment Program (Aqdar), Cyber Security

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Council, Tachyon360, and Disney. With our partners, we strategically work to promote online safety while ensuring that children can continue to enjoy the educational, social interaction, creativity, and health benefits that the digital world offers. In conclusion, eSafe's comprehensive approach addresses the myriad challenges posed by the digital

world. Through advocacy, education, empowerment, and collaboration, eSafe ensures that children and young people can navigate the online landscape safely and responsibly. Its unwavering commitment to creating a safer digital environment resonates not only in the UAE but also beyond, serving as a model for online safety advocacy worldwide.

Conference Chair, Adel Alhashmi, Presents Sheikh Nahyan with a Token of Appreciation (Nahyan's Father Painting)

October 2023

INTERVIEW

PNY'S UNIQUE ECOSYSTEM: SETTING THE STANDARD IN THE MARKET consumer graphics cards, and NVIDIA RTX® professional graphics cards. Every PNY product is meticulously crafted to deliver advanced application performance, heightened productivity, and superior energy efficiency. Continuing our discussion on what sets PNY apart from its competitors in the sector, Frederic proudly highlighted PNY's trademark, which is rooted in the diversity of available products. PNY offers solutions catering to a wide spectrum of users, from everyday consumers such as designers and gamers to professionals seeking the integration and design of the most advanced configurations. The PNY ecosystem boasts a comprehensive range of solutions designed to enhance user performance, regardless of their field of activity. Moreover, Frederic emphasized the pivotal role of graphics cards in the component ecosystem, whether for office use, gaming, or professional applications.

Frederic Pierre Sales & Marketing Director PNY EMEA

In an era characterized by rapid technological advancements, PNY distinguishes itself as a prominent industry player, offering an unrivaled and comprehensive ecosystem that sets it apart from its competitors. We had the privilege of conversing with Frederic Pierre, the Sales and Marketing Director of PNY EMEA, who shed light on the distinctive features of PNY's ecosystem and how the company is navigating the ever-evolving market landscape. When inquired about what makes PNY's ecosystem the most comprehensive in the market, Frederic emphasized that PNY stands alone as the sole provider of a complete ecosystem encompassing unique SSD solutions, computer memory upgrade modules, NVIDIA® GeForce®

October 2023

PNY stands as the sole player capable of providing SSD and memory modules as complementary components. Collaborating with PNY translates to choosing a supplier celebrated for the quality of its sales support (PNY was once again recognized as the distributor of the year at the NVIDIA Partner Network), its product excellence, and its robust marketing support. It is a choice that optimizes supply and transport management. Concluding the conversation, we delved into Frederic's perspective on the current market and the strategy PNY is adopting. Frederic remarked, "At PNY, we continually monitor major trends in the IT market. Our product range spans from USB sticks available in supermarkets to ultra-specialized servers costing several hundred thousand euros. Regardless of the target market, our objective is to further cement our position as a valueadded supplier, closely aligned with our customers' needs." As an illustration of this commitment, PNY recently orchestrated the Compo Days European Tour, an event spanning a dozen European cities, with similar events planned for Dubai in October during Gitex and Saudi Arabian cities in November. These endeavors see our teams actively engaging with customers to lay the foundation for future successes. PNY offers the robustness of a global conglomerate while ensuring localized, personalized support.

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INTERVIEW

TECH MEETS SUSTAINABILITY: A VISION FOR THE FUTURE IN MEA In a recent conversation with Talus Arukalil, the Regional Head of PNY Technologies MEA, we gained insights into the company's latest product launches, strategies for meeting evolving demands, sustainability efforts, and their vision for the future of technology."

Latest Product Launches and Innovations Under Talus Arukalil's leadership, PNY Technologies, a global technology brand founded in 1985, continues its commitment to consumer and business-grade electronics. In 2023, they emphasize the components ecosystem, introducing an extended range of Nvidia GPUs and storage solutions. These GPUs boost machine learning, data analytics, scientific simulations, and video editing. Arukalil guides the expansion of product range with enhanced specifications for improved performance, including low noise and low-temperature designs. Meeting Evolving Demands As technology evolves, the demands of consumers and businesses change accordingly. Talus Arukalil recognizes that GPUs are the engine behind the training and deployment of intricate models, making them crucial for real-time inference, innovation, and the democratization of generative AI through cloud services and dedicated hardware. Under his leadership, PNY's longstanding partnership with Nvidia and commitment to specialized components position the company to expand alongside the growing adoption of AI in both commercial and consumer verticals. Recent Developments and Partnerships The Middle East has seen a

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steady increase in AI adoption, with governments launching comprehensive AI strategies and initiatives in various sectors. With Mr. Arukalil at the helm, PNY, with its long-term association with GPU technology, is actively engaged in projects from their early stages, contributing to the region's AI ecosystem. His strategic vision and leadership align with the company's commitment to staying at the forefront of AI, which complements the region's technological advancement. Sustainability and Environmentally Responsible Practices Under Arukalil's leadership, PNY not only drives technological innovation but also champions sustainability. He promotes ecofriendly packaging, recycling, and responsible e-waste disposal, aligning with environmental regulations. PNY's active steps toward reducing its carbon footprint underscore their commitment to a greener future. Staying Ahead in the IT Storage Sector Talus Arukalil's vision for PNY is rooted in the IT storage sector, and he is committed to meeting the growing demand for higher-capacity and faster storage solutions while emphasizing data security and environmental sustainability. He is spearheading the company's focus on emerging trends like NVMe and PCIe interfaces, integrating

Talus Arukalil Regional Head, PNY Technologies MEA

cloud services for seamless data access, and exploring specialized storage solutions for various industries. Under his leadership, PNY's dedication to innovation and efficiency ensures they remain a key player in the IT storage sector. The Future of Technology in Their Business Domain Talus Arukalil foresees a dynamic future in the IT sector, marked by the enduring influence of AI and machine learning, the expansion of cloud computing into hybrid and multicloud solutions, heightened cybersecurity measures against evolving threats, and the emergence of transformative technologies like 5G, blockchain, and quantum computing. Notably, sustainability will take center stage as green IT practices gain increasing importance.

October 2023

INTERVIEW

D-LINK AT GITEX:

INNOVATING CONNECTIVITY & SECURITY Sakkeer Hussain Director of Sales & Marketing, D-Link MEA

October 2023

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Sakkeer Hussain, the Director of Sales & Marketing for D-Link Middle East & Africa, offers insights into how D-Link is at the forefront of reshaping the future of connectivity. Explore the innovative solutions and robust cybersecurity measures that D-Link provides and dive into their latest product offerings and exciting partnerships. Through the perspective of Sakkeer Hussain, discover how D-Link is leading the charge toward a more secure and connected digital world.

What can we expect from D-Link at Gitex, and what sets your products apart in the market? At Gitex, while we won't have an official booth, D-Link remains fully engaged through our dedicated team and trusted partners. We will be showcasing our latest offerings in the Wi-Fi and router space, highlighting the pivotal role of robust networking in the digital transformation landscape. What sets our products apart is our unwavering commitment to quality and innovation, ensuring that our solutions stay at the forefront of technology trends. With the growing concerns about cybersecurity, how is D-Link addressing security issues, particularly in connected homes and businesses? Security is paramount in our product development process. We embed security considerations from the very inception of our designs, ensuring that our devices are equipped with robust security features. This includes implementing strong encryption protocols to safeguard sensitive data and deploying stringent authentication methods to ensure that only authorized users have access to the network. We also prioritize regular software updates to keep our customers protected from the latest threats and vulnerabilities. D-Link takes a comprehensive and proactive approach to cybersecurity, ensuring that we are not only addressing current concerns but also staying ahead of emerging threats in the connected, networking, and smart home sectors. Can you share any recent partnerships or innovations that have enriched D-Link's product lineup and enhanced the customer experience? D-Link has a strong network of channel partners who are integral to our brand's success. These partners share our values, which include customer-centricity, quality, transparency, profitability, and innovation. Many of them have been working with us for years, forging solid relationships. We are excited to announce that we have some new partnerships in the pipeline that align with our commitment to delivering exceptional customer

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experiences. I encourage everyone to stay tuned for more details, as these partnerships will undoubtedly bring innovative solutions and enhance the overall customer experience. How have 5G and Wi-Fi 6 impacted demand growth, and what's their significance? The advent of 5G and Wi-Fi 6 technologies has been a game-changer in the connectivity landscape. These technologies enable higher speeds, lower latency, and increased network capacities. This transformative impact has led to a significant surge in the demand for faster and more reliable internet connections, both in homes and businesses. The higher speeds offered by 5G and Wi-Fi 6 have revolutionized the way people and devices connect to the internet, enabling quicker access to data, high-definition content streaming, and seamless communication. These advantages have not only heightened user satisfaction but also driven a notable increase in demand-led growth. Furthermore, organizations can enhance customer experiences, improve service delivery, enable real-time decisionmaking, and optimize their operations with these technologies. Smart homes and offices are on the rise. How is D-Link contributing to this smart ecosystem, and what can we expect in terms of new products or features? D-Link has been a leader in providing a wide range of networking and connectivity solutions, spanning routers, switches, surveillance cameras, and smart home devices. We've played a significant role in shaping the smart ecosystem by offering innovative solutions, such as smart cameras and mesh networking technology. Our commitment to staying at the cutting edge of technology is reflected in our new products, which are integrated with artificial intelligence (AI) and the Internet of Things (IoT). These innovations not only enhance user experiences but also bolster the security of our offerings. As the demand for smart homes and offices continues to grow, we remain dedicated to delivering products and features that meet the evolving needs of our customers.

October 2023

INTERVIEW

BREAKING BARRIERS: ACER'S NEW BUSINESS UNITS In an exclusive interview with Acer's top executives, Joumana Karam, Marketing Head, and New Business Development Regional Manager, and Michele Montecchio, General Manager for Acer Middle East, we delve deeper into the exciting world of Acer's diverse business units and their participation at GITEX 2023. As technology continues to reshape our world, Acer stands at the forefront of innovation, offering a vision that transcends conventional boundaries and fosters deeper connections between individuals and the digital landscape. Tell us about your participation at GITEX 2023. Which products and solutions will you be showcasing at the event? Joumana Karam: Acer's presence at GITEX 2023 is nothing short of a technological extravaganza. Our booth in Hall 15 will serve as a showcase for the latest, cutting-edge products and solutions from Acer. From the heart of this booth, you can explore an extensive array of offerings, spanning various business segments. We have something for everyone, ranging from the cornerstone PC technology to the innovative eMobility solutions, seamless connectivity solutions, essential accessories, air purifiers, and even power solutions.

Michele Montecchio General Manager, Acer Middle East

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What are your expectations from the event this year? Michele Montecchio: As GITEX Global takes center stage, our expectations are high. We consider this event as the ideal platform for introducing our latest innovations. Beyond just showcasing our products, we're keen on rekindling relationships with our existing partners and exploring new partnerships, particularly for our expanded portfolio. It's a platform where technology enthusiasts, industry experts, and potential collaborators converge, and we are excited about the possibilities it holds.

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What will be your theme of participation at GITEX 2023? Joumana Karam: Our theme for GITEX 2023 is all about breaking boundaries and creating new connections. Beyond our wellestablished PC business, we are excited to unveil the entire spectrum of Acer's new ventures. Imagine exploring our eMobility portfolio, including e-scooters that redefine urban transport, our groundbreaking "ebike" that embodies the future of eco-friendly mobility, and kinetic energy bike desks that merge health with technology. In the realm of connectivity, we have introduced cutting-edge routers, including the Acer Connect Vero W6m Wi-fi 6E Mesh Router, which marks our first foray into eco-friendly networking solutions. Additionally, we are highlighting our range of air purifiers and power stations, aiming to enhance lives and the environment in a profound way. Do you plan to run any online and offline engagements alongside GITEX 2023? Michele Montecchio: Absolutely, GITEX 2023 is not just about showcasing our products. It's an opportunity to engage, educate, and inspire. We will have our products available for hands-on demonstrations during the event, allowing attendees to experience our innovations firsthand. Furthermore, we are eager to forge new collaborations, especially for our expanded portfolio, which is making its regional debut at GITEX Global. Our presence will extend to online platforms as well, where we will be connecting with a broader audience, sharing insights, and fostering discussions on the future of technology and its impact on our lives. How have your regional strategies changed in recent months? Michele Montecchio: Acer's

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approach in the Middle East region has undergone a significant transformation in recent months. While we maintain a strong focus on our core strengths in PCs and gaming, we are diversifying our presence in the consumer and commercial electronics arena. This evolution includes the introduction of accessory products that complement our ecosystem, top-notch connectivity solutions, and urban e-mobility offerings such as e-scooters and electric bikes. Joumana Karam: Sustainability is now a driving force behind our regional strategies. We are committed to making a positive impact on the environment. Our Vero lineup, for instance, is designed with postconsumer recycled materials, and we're reducing carbon emissions across our products. Sustainability is

Joumana Karam Marketing Head & New Business Development Regional Manager

not limited to a specific product range; it's a thread that runs through many aspects of our business, expanding beyond traditional PC boundaries.

CONCLUSION: Acer's vision for the future is more than just a corporate strategy; it's a commitment to innovation, sustainability, and enhancing the lives of individuals and businesses. As they participate in GITEX 2023, the brand is set to unveil a diverse range of products and solutions that break barriers between people and technology. With a strong presence in the Middle East and Africa, Acer continues to push the boundaries of what's possible in the world of technology, offering a future where the integration of hardware, software, and services creates seamless ecosystems that enhance our digital world.

October 2023

EXPLORING SEARCHINFORM'S FUTUREREADY SECURITY SERVICE & FREE TRIAL! Lev Matveev, the founder of SearchInform, shared his insights on the significance of information security, the unique aspects of safeguarding data, and their groundbreaking information security service. than physical assets, and this service ensures its safeguarding. Customers only need to express their interest in securing their business, and the service takes care of the rest. This includes installing and customizing security software, providing vigilant monitoring, and delivering detailed threat reports to customers promptly.

Lev Matveev Founder SearchInform

With one of the world's premier IT events, GITEX, just around the corner, could you tell us what the SearchInform team has in store for attendees? Certainly. We're thrilled to be at GITEX again, and this year, we're launching our managed security service to guard against insider threats. Since 2019, we've earned the trust of over 200 companies for data protection. We're entering the UAE market, opening a subsidiary to provide local support and expertise to meet the growing demand for security services here. Could you elucidate the essence of this new service? This service is designed to protect organizations from data leaks, internal fraud, unauthorized access, and other threats originating from employees. In today's digital age, information is often more valuable

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An attractive feature is the free first month of service, allowing customers to experience its benefits without any initial cost. Remarkably, around 70% of customers choose to continue their partnership with the service after this trial period. What types of companies or industries typically derive the most benefit from your service? Our service is particularly valuable for small and medium-sized enterprises (SMEs) that often lack a dedicated in-house information security officer and specialized software for comprehensive data protection. However, we also serve large enterprises, acting as a supportive partner to alleviate them of routine security tasks. Can you encapsulate your service in three words? Absolutely. Our core principles are Continuity, Objectivity, and Quality. "Continuity" ensures uninterrupted protection with a team of analysts always ready, even during unforeseen circumstances. "Objectivity" highlights our impartiality, eliminating biases from our analysts who have no personal affiliations within the client's organization.

INTERVIEW

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"Quality" is our hallmark, built on a solid reputation in risk management, offering top-notch solutions and professional analysts to safeguard our clients' businesses. Could you share some success stories or notable cases related to your service? Certainly. In every case where our service has been employed, we've detected various incidents. Most frequently, our analysts uncover intentional or inadvertent data leaks. It's a common scenario where former employees, post-termination, request colleagues to retrieve client data from the corporate database. How can individuals reach out to request a 30-day free trial of our managed security service? To explore our managed security service at no cost, please reach out to us via the following contact information: Email: uae@searchinform.com Office Address: 10C-15, I-Rise Tower, Hessa Street, Barsha Heights, Dubai Contact: +971 58 595 7240 OR +971 52 886 0809 You can also learn more and initiate your trial by visiting our website at: Free Trial: https://searchinform. com/services/outsource/?utm_ source=techx&utm_ medium=media_p&utm_ campaign=article&utm_ content=service If you're attending GITEX, you can find us at Booth H23 - C50. We look forward to connecting with you at the event!

October 2023

SPECIAL FEATURE

INTERNAL THREAT PROTECTION NOT REQUIRING SOFTWARE AND PERSONNEL In a saturated market of Security Operations Centers (SOCs) offering various cybersecurity solutions, there remains a critical gap in addressing internal threats. Comprehensive protection against incidents stemming from internal factors has been notably absent. Enter SearchInform, a forward-thinking vendor poised to revolutionize this landscape with its ambitious solution. SearchInform's pioneering approach is grounded in its proprietary platform, comprising a suite of products designed for data-centric and user-centric security, User and Entity Behavior Analytics (UBA), and robust risk management tools. This comprehensive approach to internal threat protection is a unique offering in the market, consolidating various elements into a single, holistic solution. Establishing an office staffed with qualified Information Security (IS) experts, SearchInform is committed to delivering top-tier services to the region. While this marks their official entry into the market, the company has been a trusted product supplier in the MENA region for nearly five years. Their solutions, which encompass Data Loss Prevention (DLP), Data-Centric Audit and Protection (DCAP), UBA, and risk management tools, have safeguarded organizations ranging from banks and hospitals to manufacturing and trading companies. What sets SearchInform apart is its streamlined approach to data protection. Clients benefit from deploying a single platform and installing a single agent, capable of addressing a wide range of tasks. These tasks encompass data loss prevention, data discovery and classification, access rights auditing, regulatory compliance audits (including DCC-1: 2022, SAMA, and GDPR compliance), user activity monitoring, forensics, investigations, and more. Remarkably, the deployment of these systems is swift, minimally disruptive to business processes, and empowers even the most complex investigations. However, small and medium-sized businesses often find

October 2023

themselves in a predicament. They face the same security challenges as larger enterprises but may struggle to gauge the return on investment for in-house IS experts and specialized software. SearchInform's solution levels the playing field by extending the benefits of modern security solutions to companies of all sizes. As a Managed Security Service Provider (MSSP), SearchInform takes the helm, relieving organizations of the burden of security management.

HERE'S HOW IT WORKS: 1. Expert Team: SearchInform assigns a dedicated team of experts, including a technical support engineer, implementation manager, and analyst, to work closely with clients. 2. Deployment Options: Solutions can be installed either in clients' IT infrastructure or in the cloud, such as Microsoft Azure. 3. Security Policy Development: The team assists in creating security policies tailored for effective monitoring, and helps clients customize the software according to their specific needs. 4. Ongoing Monitoring and Analysis: An analyst remains vigilant, continuously auditing and monitoring the system, detecting incidents, and launching investigations when necessary. Detailed reports are provided, and urgent alerts are issued to prevent potential incidents. 5. Comprehensive Services: The analyst undertakes tasks such as data discovery and classification, access rights auditing, data loss prevention, user activity monitoring, forensics, investigations, regulatory compliance audits, data encryption, and employee productivity monitoring. Clients receive regular reports, summarizing potential incidents and providing links for more detailed

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information. The outcome is cuttingedge protection without the need to invest in expensive hardware, security software licenses, or in-house information security professionals. Statistics show that over 25 internal security incidents are detected in a company on average each month. This underscores the necessity for robust internal threat protection.

security department, delegating routine tasks, gaining investigative support, freeing up resources for response tasks, and supporting their information security department during remote work or periods of staff and infrastructure expansion— all while reducing costs.

Moreover, SearchInform's commitment to the MENA region But does this solution cater to large is exemplified by its expansion enterprise companies? Absolutely. Even efforts, including the opening of organizations with ample in-house a representative office in Dubai, information security professionals can benefit. The service allows them to delegate routine tasks to the MSSP, thereby alleviating the burden on their internal teams. Moreover, it grants access to the unique tools and expertise of MSSP specialists, ensuring ongoing protection from threats.

the United Arab Emirates, and the meticulous training of a skilled team of analysts. To make it even more accessible, the service is offered free of charge for one month, allowing organizations to explore its suitability without commitment. For more information, please contact: Email: uae@searchinform.com Call: +971 58 595 7240 OR +971 52 886 0809

IN SUMMARY, SEARCHINFORM'S SERVICES ARE SUITABLE FOR: 1.

Companies without an information security department seeking to fortify their information security posture. Companies looking to reduce the workload on their information

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October 2023

SPECIAL FEATURE

ONE STOP MEDIA PLATFORM FOR TECHNOLOGY COMMUNITY

CLOUDFLARE & MICROSOFT: AI TAILORED TO YOUR NEEDS organization. Whether you're looking for speed or accuracy, dealing with energy or connectivity bandwidth challenges, or complying with regional localization requirements, Cloudflare and Microsoft can help you find the best location for your AI tasks." In unison, Cloudflare and Microsoft are working to simplify the process of running AI models in the most suitable environment for each workload. This entails two key components: 1. Microsoft's ONNX Runtime: This standardized solution ensures that the same AI models can be deployed seamlessly across diverse environments, whether on devices (including Windows, mobile, or in-browser), on the distributed network edge (via Cloudflare), or within Azure's centralized cloud platform.

Matthew Prince CEO and co-founder, Cloudflare

Cloudflare and Microsoft join forces to enable businesses to maximize AI capabilities across diverse computing environments, simplifying AI model deployment and optimizing centralized and distributed computing benefits. By harnessing the power of ONNX Runtime across these three tiers, Cloudflare and Microsoft empower organizations to execute AI models wherever it makes the most sense within this triad of architectures – from the expansive hyperscale cloud to the hyper-distributed network edge, and even directly on devices themselves. This approach addresses the diverse demands of bandwidth, latency, connectivity, processing power, energy efficiency, and data sovereignty and localization for each unique application or service. Matthew Prince, CEO and co-founder of Cloudflare, articulated the vision behind this collaboration: "Together, Cloudflare and Microsoft will build the railroad tracks that AI traffic and tasks will move on, to tailor AI inference to the exact needs and demands of every

October 2023

2. Cloudflare's Infrastructure: Cloudflare will provide the infrastructure needed to route AI traffic across these different environments based on factors such as connectivity, latency, compliance, or other specific requirements. Businesses are increasingly seeking the capability to shift inference tasks across the spectrum of devices, edge networks, and cloud platforms, depending on performance, cost, and regulatory considerations. The combination of Microsoft's AI expertise and hyperscale cloud infrastructure with Cloudflare's hyper-distributed edge network empowers businesses to drive innovation and efficiency throughout the entire AI lifecycle. Consequently, businesses will be equipped to: - Select the Optimal AI Task Location: Opt for AI inference deployment where it best aligns with the desired outcomes, maximizing the benefits of both centralized and distributed computing models. For example, a security camera system can leverage edge networks for object detection, overcoming device limitations without incurring the latency associated with central server processing. - Adapt to Changing Needs: Execute models in all three locations and adjust or revert based on availability, use case, and latency requirements. - Effortlessly Deploy on Cloudflare: Gain access to easily deployable models and machine learning tooling capabilities via Workers AI through Microsoft Azure Machine Learning, with just a few clicks.

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EMPOWERING ENTERPRISE FOR 40 YEARS

Targus is making a big impact powering the circular economy with EcoSmart® technology Thoughtful Lifecycle

Sustainable Design

• Biodegradable components designed to decompose after use • Made to last with a lifetime warranty

• Covers and linings made from post-consumer recycled materials • Bio & fossil-based biodegradable tray

What goes around comes around • Up to 73% eco-friendly content • Same high performance and military grade drop testing

Doing more to impact less

• 100% recycled transit packaging • Hemp rope and recycled sealing tape

ustainable Or S g d

2022

n isatio an

Targus has released a sustainability report to share how we are putting people and the planet first as we continue to make sustainability part of our DNA.

Smarter Distribution

Recogn ise

Better Materials

Targus sustainability certifications: Global recycled Standard, FSC, Ecovadis targus.com

Workspace insights at your fingertips

What does MiraLogic® do?

Workspace insights at your fingertips

Security and reliability

Device management and user support

• Understand and optimise power consumption with remote power monitoring and workspace control

• Protects data via mission critical security (DoD) independently assessed by Praetorian Cybersecurity

• Perform soft resets, power cycles and OTA firmware updates for devices and peripherals with RMM

• Maximise available space and reduce real estate costs with occupancy and scheduling insights

• Eliminates dropped data and bottlenecks to meet enterprise, commercial and industrial performance requirements

• Create profiles for a standard workspace setup with automated and remote asset management

• Run an inventory of all displays and accessories connected site wide

• Guarantees true end-to-end security through separate encryption keys

• Authenticate using on-premises credentials and access all resources in the cloud with Azure Active Directory and Web SSO

…and we’re continually developing more. 16

EMPOWERING ENTERPRISE

PRODUCT REVIEW

MANAGEENGINE INTRODUCES IDENTITY360 ManageEngine, known for having a considerable involvement in the cybersecurity game, announced a new product, Identity360, a cloudnative platform designed for the management of identities and integrations. Identity360 presents a digital solution for managing the intricate network of users, ensuring their credentials are synchronized, and facilitating access across numerous directories and enterprise applications. At its core, this solution places the administrator at the central hub of the multi-cloud infrastructure, armed with robust orchestration capabilities and the tools and clarity needed to navigate and control this complex web of users and access. Identity360 empowers administrators by enabling them to facilitate identity lifecycle seamlessly and tackle issues such as: • Inconsistent synchronization across diverse systems. • Instability in managing the evolving lifecycle of users. • Lingering security concerns stemming from passwordrelated attacks. The manual burden of creating, adding, and overseeing multiple users across a multitude of applications and integrations. Identity360 is a solution created while envisioning unification. It aspires to unify access and management within the sprawling

October 2023

cloud, fashioning an ecosystem where identities and synergy intertwine harmoniously. The core feature offerings/USPs of ManageEngine's Identity360 include: • A robust, built-in Universal Directory to manage crossintegrated systems and applications • Diverse orchestration functionalities for end-toend user identity lifecycle management • Identity-first security with advanced MFA and SSO as threat measures against credential-based attacks

equipped with a criteria builder, allowing organizations to craft user journeys that accelerate onboarding and simplified management processes.

Instant user account provisioning in applications through SCIM-based processes when these applications are allocated to the user within Identity360.

Identity-First Security with MFASecured SSO: Elevate your security standards with Multi-Factor Authentication (MFA)-secured Single Sign-On (SSO). Bid farewell to password fatigue and the risks of password-related attacks, as a single set of credentials provides access to all integrated applications.

WHY IDENTITY360: Easy-to-implement Access Management: Effortlessly assign applications to users and efficiently manage their application roles at every stage of their journey within the company. Centralized Control with Integrations: Integrate the product with various platforms, and gain access to a centralized platform that reduced the complexities of multiple directories and application access from a single, intuitive interface. Onboarding with Identity Orchestration: Orchestration profiles

Bulk Identity Management: Simplify identity management across diverse identity stores with the assistance of smart templates, enabling hasslefree bulk identity management operations. Instant Cloud Migration: Experience a user-friendly Universal Directory, designed to facilitate cloud migration for organizations.

Actionable Insights with Built-in Reports: Dive into the insights with our built-in reporting network, delivering comprehensive details on application access and usage, user and admin activities, logon attempts, and much more.

INTEGRATIONS (VISUALS WITH EXPLANATION) Streamline identity management with ID360: Integrate and configure applications and security seamlessly within ID360 Universal Directory

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PRODUCT REVIEW

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Manikandan Thangaraj Vice President, ManageEngine

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October 2023

SPECIAL FEATURE

AI: A VITAL ALLY IN EMAIL THREAT DEFENSE payload or link to a malicious website. These attacks continue to account for 16% of overall email traffic, but traditional gateway defences can deal with them effectively. Spear phishing – highly targeted and personalised emails that appear to be from a genuine contact, and which today rarely include known malicious links, are harder to spot. Barracuda estimates that only 0.1% of emails fall into this category, but they can cause significantly greater damage than more widespread email-borne threats. Toni El Inati RVP Sales, META & CEE, Barracuda Networks

Without email most organisations would come to a standstill. Unfortunately, it also remains a primary entry point for cyberattacks. Threats against this channel are becoming increasingly sophisticated, and highly targeted social engineering attacks are harder than ever for traditional tools to identify and block. This is where generative AI is already having a significant impact. Away from the headlines, security vendors have been incorporating AI technologies into their technologies for years. And the results have transformed email protection.

THE EVOLUTION OF EMAIL THREATS For many years, malicious emails relied on the 'spray and pray' tactic, bombarding users with generic messages, often carrying a malicious

October 2023

HOW PROTECTION NEEDS TO KEEP PACE For security teams, detecting and defending against increasingly sophisticated email-borne attacks can be resource intensive, complex, and costly. Used alongside email security gateways, AI-powered tools can significantly reduce the volume of alerts needing human intervention.

HOW AN AI-DRIVEN APPROACH CAN BENEFIT SECURITY TEAMS An AI-driven approach not only filters out suspicious emails better than a list-based system, it can also analyse the context and meaning behind the messages. By using NLP, AI doesn't just focus on superficial indicators such as misspelled words, poor grammar, or generic subjects; it studies the entire message's tone and substance. It can detect subtle changes in user behaviour, such as an email sounding too polite or excessively demanding.

Advanced NLP models understand the contextual meaning of the email's content beyond simple keyword matching. This enables organisations to detect more sophisticated phishing attempts, such as spear phishing or account takeover that may not rely on the usual keywords. The AI can also analyse the historical communication pattern of an email sender and, by observing the kind of emails a user usually sends and receives, AI can develop a behavioural model for that user. Even if an email appears from a trusted contact, it can still be flagged if it deviates too much in style or context from typical communications. As AI-powered solutions can analyse vast amounts of data in real-time, they can easily be scaled to the entire workforce, regardless of how large the organisation’s network is. Moreover, unlike rule-based systems, AI models can continuously learn from new data, ensuring the account profile patterns are always up to date and that even the latest phishing techniques and malicious messages can be flagged.

WHAT TO LOOK FOR IN AN AI-POWERED EMAIL SECURITY SOLUTION Organisations should ensure the solution integrates smoothly with their security infrastructure. Together with a comprehensive strategy for AI-based cyberdefences and ongoing staff training, organisations can build the best defence against a new generation of email threats.

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HUAWEI CSO EMPHASIZES COMMITMENT TO CYBERSECURITY

Dr. Aloysius Cheang, Chief Security Officer, Huawei Middle East & Central Asia, stated: “Our cybersecurity approach is deeply entrenched in our core values and operational principles. We place a premium on trust, privacy protection, transparency, and fostering open collaborations. Our active involvement in esteemed industry events like this underscores our resolute commitment to constructing a safer digital environment for all.”

In a resounding display of its cybersecurity prowess, Huawei Cloud took center stage at the prestigious Security Conclave & Award UAE 2023, held in partnership with the UAE Cybersecurity Council. Huawei Cloud’s active participation reaffirmed its unyielding dedication to cybersecurity, exemplifying its mission to instill trust, transparency, and security-by-design not only within the Middle East but also on a global scale. The Security Conclave & Awards series serves as the foremost gathering for top IT security professionals, experts, and enthusiasts, providing a forum for discussions on cutting-edge trends, challenges, and innovations in the dynamic realm of cybersecurity. Dr. Aloysius Cheang, Chief Security

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Officer of Huawei Middle East & Central Asia, delivered a thoughtprovoking keynote address during the event. His presentation, titled ‘Huawei Product and Solution Cybersecurity: Forging Trust and Resilience through Zero Trust, Transparency, and Security-byDesign,’ underscored Huawei’s unwavering commitment to cybersecurity. Dr. Cheang emphasized that cybersecurity is ingrained in the very DNA of the company and occupies a paramount position in its strategic priorities. Dr. Cheang also contributed to a panel discussion titled ‘The Cybersecurity Landscape in 2023 & Beyond,’ shedding light on critical topics such as adapting to new remote work protocols, the escalating global cyber threats, and the burgeoning significance of Cloud Security in safeguarding enterprises.

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ONE STOP MEDIA PLATFORM FOR TECHNOLOGY COMMUNITY

He added, “In a manner akin to ensuring the journey of sustainable food from farm to table, we must weave cybersecurity into the very fabric of organizational strategy and cultivate a culture of security that spans ‘from farm to table.’ Amidst the hype surrounding advanced technologies like the Metaverse and AI, we must not lose sight of the fundamentals, focusing on what truly matters – effective security messaging and enforcement.” Jiawei Liu, CEO of Huawei UAE, expressed, “We are deeply honored to be a part of the Security Conclave & Award UAE 2023, reflecting our steadfast dedication to furnishing secure, transparent, and innovative cloud solutions. Huawei remains at the forefront of the cybersecurity arena, ensuring that our customers and partners can navigate the evolving digital landscape with confidence.”

October 2023

INTERVIEW

ASBIS VP TALKS ICT TRENDS AND FUTURE PLANS ASBIS Vice President Hesham Tantawi provides valuable insights into the ever-changing landscape of the ICT industry and shares the strategic vision guiding ASBIS's path forward. Discover the evolving technology trends and the company's ambitious plans for the future in this informative discourse.

October 2023

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You've been a part of the tech industry for quite some time. Can you share your insights on how the market trends, especially in the ICT ecosystem, have evolved over the past 4-5 years in the Middle East, particularly in the UAE? Certainly. Over the last five years, we've witnessed significant changes in the ICT industry, although it's worth noting that this is a relatively short timeframe considering the industry's three-decade history. Three key factors stand out during this period: increased consideration, maturation, and stabilization. The industry has seen more attention, a maturing of technologies, and greater stability. The COVID-19 pandemic brought significant disruptions. Do you believe that, despite the challenges, stability has returned to the ICT ecosystem? The pandemic had a unique impact on the ICT sector. It was, in many ways, a boon for IT professionals, as the demand for IT services and products surged due to remote work and increased mobility. Investments in IT infrastructure were made during the pandemic. However, post-COVID, we observed a return to pre-pandemic levels. What's crucial in this dynamic industry is staying ahead of market changes. Those who adapt quickly can thrive, while those who lag behind risk getting left behind. When it comes to ASBIS, where do you see the company positioned within the distribution sector of the ICT ecosystem? ASBIS has been a stalwart in the IT distribution industry for over 30 years, with a strong presence in the UAE for 22 of those years. We've consistently ranked among the top three distributors in the region. Our strength lies in our ability to adapt. We are a multinational company, but we localize ourselves in each market we serve. We move with the market and often ahead of it. Are there any specific technology segments that ASBIS is looking to focus on in the coming years? ASBIS follows the motto "success through focus." We establish vertical groups within our company to pursue specific businesses. Recently, we ventured into audio with premium brands like LOEWE and Bang & Olufsen. We're also investing in robotics, with expectations of strong results in the near future. Additionally, we are focusing on "Green IT," including solar energy and extending the life of older products, aligning with global green initiatives. Speaking of partnerships, are there any new collaborations or partnerships on the horizon for ASBIS? We're always open to strategic partnerships that provide mutual value. We've recently formed partnerships with Dahua and Lexar, among others. We prioritize

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Hesham Tantawi Vice President, ASBIS, Middle East

partnerships with key players in each market, and this approach has been a cornerstone of our success. ASBIS recently participated in Gitex Africa. Can you share your experiences and the opportunities you see for the company in Africa? ASBIS is actively expanding its presence in Africa. We've already opened a significant subsidiary and bonded warehouses in South Africa this year, with plans for further expansion. We have local teams in various African countries, including Kenya, Tanzania, Nigeria, and Uganda. Our focus is to grow in Africa, and this is a key direction for us. Finally, what can we expect from ASBIS during Gitex Global 2023? During Gitex Global 2023, we're preparing to host our partners in our hospitality suites, offering opportunities for discussions and showcasing the latest technologies. We aim to provide a glimpse of some of the most cuttingedge tech innovations. It's going to be an exciting event, and we look forward to it.

October 2023

CLOUD-POWERED MANUFACTURING IN THE MIDDLE EAST has shown us anything, it is that cloud is the home of competitive advantage. It is a time saver, a cost saver, and quite possibly a business saver. That is why ERP belongs in the cloud,” says Kapoor.

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Indeed, with the cloud, stakeholders get a prebaked infrastructure. And the capital requirements for unlocking innovation potential are far less. Cloud ERP solutions offer this same scalability and flexibility, permitting changes to business workflows without as much effort or investment. They also make prolonged upgrade cycles a thing of the past, as they are included in the subscription cost and managed by vendors and their partners.

Vibhu Kapoor Regional Vice President MEAI, Epicor

The Middle East's manufacturing sector is experiencing steady growth, driven by government initiatives to enhance supply chain resilience and establish the region as a global production hub. Notably, the UAE's Operation 300bn industrial strategy underscores the significance of manufacturing in diversifying and securing the economy's future. To achieve these goals, modernizing manufacturing through Industry 4.0 adoption is crucial. Epicor offers its flagship ERP solution, Epicor Kinetic, to help Middle East manufacturers digitize their operations and harness the potential of their data. A significant development this year was the launch of their cloud ERP solution hosted in Microsoft's UAE data centers, further supporting the region's manufacturing transformation. Explaining the significance of this, Vibhu Kapoor, Regional Vice President - Middle East, Africa & India, Epicor highlights findings from the company’s latest Industry Insights Report which shows that 90% of decision-makers said moving to the cloud was worth the effort. “If the region’s technological advancement in recent years

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“The cloud’s capacity to optimise is what makes it so attractive to manufacturing decision-makers whose principal concerns are efficient production and minimal waste. In a tight market, high yields and customer satisfaction also play leading roles. Cloud-native ERP solutions connect the business in a way premisesbased platforms cannot. All stakeholders have critical information at their fingertips on their device of choice at the time of their convenience. Information silos are swept away and replaced with centralised repositories of corporate wisdom that detail the entirety of the production lifecycle, from design and resource procurement to production and sales,” says Kapoor. Kapoor advises UAE manufacturers to also look out for opportunities to integrate new tools that have the potential to supercharge their entire technology environment. “Given the leading role the UAE has played in the rollout of 5G networks, we can expect many local and regional technology companies to offer IoT solutions that will bolt into the existing cloud environment and into ERP systems. This represents a sea change in the capabilities of the modern manufacturer, in terms of optimisation, predictive maintenance, and a range of others,” he says. Looking to the year ahead, Kapoor optimistically says, “Our focus remains unwavering as we strive to elevate Epicor's visibility and value proposition within the community. Our primary objective is to continually emphasise the worth of our solutions amidst market trends. Additionally, we are committed to the ongoing empowerment and skill enhancement of our channel partners, ensuring their readiness to cater to diverse industries and sub-verticals.”

October 2023

INTERVIEW

ADVANCED INTEGRATION: LEADING AI IN THE GCC AND MIDDLE EAST In the rapidly evolving landscape of technology, Advanced Integration has emerged as a trailblazing leader in the field of Artificial Intelligence (AI) solutions within the Gulf Cooperation Council (GCC) countries and the Middle East. To gain a deeper understanding of their pivotal role in shaping the AI ecosystem in this region, we had the privilege of speaking with Jestin Jacob, the Head of Sales & Marketing at Advanced Integration.

A BRIEF OVERVIEW OF ADVANCED INTEGRATION: Founded in 2019, Advanced Integration initially formed a strategic partnership with Nvidia, a global AI technology powerhouse, with a primary focus on AI solutions. However, the scope of their offerings has since expanded considerably. Today, they boast a comprehensive portfolio of Nvidia products meticulously tailored to meet the unique needs of their clientele. Their expertise extends beyond AI, encompassing computing, storage, and networking solutions for data centers. With an unwavering commitment to innovation, quality, reliability, and exceptional customer support, Advanced Integration

October 2023

has transcended its origins in the United Arab Emirates (UAE) to serve a broader clientele base throughout the Middle East, delivering cutting-edge technological solutions.

EMPOWERING INDUSTRIES WITH TAILORED AI SOLUTIONS: One of the key facets we explored was the profound impact of Advanced Integration's custom-tailored AI solutions across diverse industries. Jestin underscored their remarkable success in deploying expansive AI solutions for enterprises across sectors such as healthcare, smart cities, higher education, telecommunications, defense, energy, and cloud

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INTERVIEW

ONE STOP MEDIA PLATFORM FOR TECHNOLOGY COMMUNITY

services. In an era where AI is revolutionizing industries, Advanced Integration serves as a pivotal catalyst for the adoption of AI-driven workflows, elevating efficiency and precision across a multitude of verticals.

EXPERTISE IN AI AND ACCELERATED COMPUTING: Regarding the scope of AI and accelerated computing expertise that Advanced Integration brings to the table, Jestin illuminated us about their involvement in several iconic projects across the Middle East. While the details of these projects remain confidential due to nondisclosure agreements, Advanced Integration's solutions span a wide spectrum of applications: • • • • • • • •

Business intelligence solutions tailored for marketing and communication data. GeForce Gaming platforms designed for subscribers. ISP 4G/5G-enabled edge device computing. Commercialized GPU as a service. GPU-based high-performance computing solutions. Deep learning and machine learning platforms to empower AI data scientists. Smart city traffic violation and vehicle tracking. Cutting-edge people identification detection systems.

These solutions cater to a diverse audience including developers, data scientists, and researchers, furnishing them with the requisite tools and platforms for collaborative and efficient work, all while accommodating customization to meet specific demands.

THE SHIFT TO GPU-POWERED DATA CENTERS: Advanced Integration has been at the forefront of the paradigm shift from conventional servers to GPUpowered computing within contemporary data centers. This transition has brought about a revolution in data processing and computational tasks by capitalizing on the capabilities of parallel processing with GPUs. GPUs excel particularly in tasks that involve breaking down complex workloads into smaller, manageable subtasks, such as machine learning and scientific simulations. The partnership between Advanced Integration and Nvidia, a global leader in AI technology, empowers them to deliver complete hardware and software stack solutions perfectly aligned with this evolving landscape.

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Justin Jacob Head of Sales & Marketing – MEA, Advanced Integration

KEY TRENDS AND OPPORTUNITIES IN AI AND ACCELERATED COMPUTING: In summary, Jestin Jacob highlighted the remarkable developments in AI and accelerated computing within the GCC and Middle East. Ambitious AI strategies, research initiatives, and collaborative endeavors between universities, research institutions, and industry partners are propelling the adoption of AI technologies. Notably, the healthcare sector has warmly embraced AI for tasks ranging from disease diagnosis to telemedicine and patient management, all of which necessitate GPUaccelerated computing solutions. As the region continues to invest in AI and embrace its boundless potential, Advanced Integration stands poised to assume a pivotal role in sculpting the future of AI technology across the GCC and the Middle East. With their steadfast commitment to innovation and an unwavering dedication to the success of their customers, they are exceptionally well-equipped to lead the charge on this transformative journey.

October 2023

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INTERVIEW

MBUZZ PAVING THE WAY IN TECHNOLOGY DISTRIBUTION

In today's dynamic business landscape, success in distribution hinges on more than just moving products efficiently. It's about offering comprehensive value-added services, forging strong partnerships, and catering to a diverse range of clients, from system integrators and enterprises to end users. MBUZZ, a trailblazer in the distribution industry, has carved a niche for itself by excelling in all these aspects. With a robust portfolio of brands, strategic partnerships, and a steadfast commitment to building strong channel relations, MBUZZ is redefining distribution in an ever-evolving world. One of MBUZZ's key differentiators is its impressive portfolio of brands. Through meticulous product management and strategic selection, MBUZZ curates a collection of high-quality products that cater to the specific needs and demands of its customers. These brands encompass a wide array of industries, from consumer electronics to industrial machinery. From AI to server and storage, to components to wireless and networking, MBUZZ has it all.

October 2023

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For system integrators, MBUZZ collaborates closely to provide them with the components and solutions necessary to create seamless systems. This partnership approach ensures that system integrators have access to the latest technology, reducing integration challenges and streamlining their projects. By supporting system integrators, MBUZZ indirectly helps enterprises and end users receive well-integrated solutions that enhance their operations. Enterprises have unique and often complex requirements, which MBUZZ is well-equipped to address. The company leverages its deep industry knowledge and strong partnerships to offer enterprise clients tailored solutions. These solutions span across various sectors, from healthcare and finance to manufacturing and logistics. MBUZZ's approach to serving enterprises goes beyond just supplying products. The company acts as a trusted advisor, assisting enterprises in selecting the right products, optimizing their supply chains, and ensuring seamless operations. This comprehensive service approach ensures that MBUZZ becomes an indispensable partner for enterprises seeking efficiency, innovation, and reliability. By offering a wide range of products and value-added services, MBUZZ ensures that end users have access to the tools and solutions they require to excel in their respective fields. The company's commitment to efficiency in logistics and marketing ensures that products reach end users promptly, and they are aware of the benefits these products bring. An exciting facet of MBUZZ's commitment to innovation is MBUZZ Labs, its custom build division. MBUZZ Labs specializes in designing and manufacturing custom machines tailored to handle heavy-loaded tasks, such as content creation, scientific computing, gaming,

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INTERVIEW

MBUZZ has fostered strong relationships with these brands, ensuring that their products are readily available to its vast customer base. MBUZZ is committed to delivering top-notch products that align with its clients' requirements. By building these strong brand partnerships, MBUZZ sets itself apart as a trusted distributor that delivers not just products but also value. MBUZZ understands that successful distribution is not a solitary endeavor. To thrive in the ever-competitive distribution landscape, the company actively seeks out strategic partnerships that benefit both its clients and partners. These partnerships extend to various stakeholders, including system integrators, enterprises, channel partners and end users.

Sabir Saleem CEO, MBUZZ

engineering, and more. These custom-built machines empower end users by providing them with the precision and power required to excel in their endeavors. Sabir Saleem, CEO of MBUZZ, highlights the significance of MBUZZ Labs: "Innovation has always been at the core of MBUZZ's DNA. With MBUZZ Labs, we are enabling businesses and individuals to unlock their full potential by providing them with tailor-made, high-performance custom builds that allows them to perform their heavy load tasks at ease." MBUZZ's journey in distribution is marked by a commitment to delivering value-added services, building strong brand relationships, nurturing strategic partnerships, and catering to the diverse needs of system integrators, enterprises, and end users. In a constantly evolving business landscape, MBUZZ continues to pave the way, ensuring that its clients receive not just products, but solutions that drive efficiency, innovation, and success. As Sabir Saleem and the entire MBUZZ team continue to innovate and adapt, they remain dedicated to the core values that have propelled the company to the forefront of the distribution industry. By consistently exceeding customer expectations and embracing partnerships, MBUZZ is not only transforming distribution but also shaping the future of industries across the globe.

October 2023

INTERVIEW

TEXUB'S YEAR OF EVOLUTION AND GLOBAL GROWTH Discover how TEXUB, the global B2B marketplace, has evolved and offers unique features in an insightful interview with Mehul Kagalwala, its Global Business Development Director. Learn about their anonymous connection feature, international trade support, and the impact they've had on businesses.

It's been over a year since the launch of TEXUB. Can you share with us how TEXUB has evolved during this time? Over the past year, TEXUB has undergone significant evolution. We've expanded our product range, broadened our global reach, and enhanced the user experience by introducing improved search options and customization features. Security and data privacy remain paramount, and we now offer personalized recommendations to our users. Our customer support is available around the clock, and we've introduced communication channels on WhatsApp for seamless interactions. Additionally, we've forged strategic partnerships, unveiled a more user-friendly website UI/UX, and continue to drive innovation. As a result, more buyers and sellers are joining our platform, conducting global sales, and trusting TEXUB to provide a seamless and reliable platform for IT procurement. TEXUB is known for its unique feature of connecting verified buyers and sellers anonymously. Could you provide us with more details on how this feature operates and the advantages it offers to your users? Certainly! At TEXUB, our distinctive feature is the anonymous connection of verified buyers and sellers. Here's how it works: We rigorously verify the legitimacy of users through a stringent verification process that encompasses identity, business, and financial checks. Once verified, users can interact anonymously, safeguarding their personal contact information. One significant advantage of this is heightened security; anonymity adds an extra layer of protection, enabling users to negotiate and transact without exposing their personal information to potential risks.

October 2023

Mehul Kagalwala Global Business Development Director, TEXUB This anonymity also ensures fair negotiations, preventing bias or discrimination based on factors such as business size or location. Through our robust privacy protection measures, TEXUB empowers users to control when and how they reveal their identity. This fosters increased global opportunities, allowing businesses to confidently engage with partners worldwide and expand their network. In summary, TEXUB's feature of connecting verified buyers and sellers anonymously creates a secure, equitable, and efficient B2B marketplace environment, promoting trust and privacy for our users. What key features or functionalities have you implemented that set your B2B online marketplace apart from competitors? TEXUB stands out in several ways:

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1. Global Accessibility: We operate in six major selling hubs and have buyers from over 60+ countries. This widespread presence allows us to offer true global accessibility, helping our customers trade across borders. 2. Marketplace Approach: Unlike e-commerce platforms, TEXUB functions as a managed marketplace. Buyers and sellers from around the world join the platform, benefiting from anonymity to conduct trade without biases. This ensures equitable opportunities for all users. 3. AI-Powered Fraud Detection: We employ AI-powered algorithms to detect and prevent fraudulent transactions on our platform, enhancing overall security and reducing the risk of financial loss for both TEXUB and its customers. By leveraging AI and these unique features, TEXUB enhances its operations and enriches the customer experience, setting it apart from the competition. Could you share some success stories or examples of businesses that have experienced significant growth thanks to TEXUB's platform? TEXUB has played a pivotal role in driving growth for businesses. Buyers have enjoyed the advantages of accessing a diverse range of suppliers through our platform's six selling hubs, leading to the discovery of superior product offerings and cost-saving opportunities. Sellers, in turn, have leveraged the platform to reach previously untapped markets, expanding their reach and revenue streams. This synergy between buyers and sellers has created a mutually beneficial environment, where efficiency is improved, sustainable values are aligned, and cost savings are realized. These success stories underscore the significant impact TEXUB has had on businesses. TEXUB is headquartered in Dubai but facilitates global trade. Could you explain how your platform supports international trade, and which regions or markets have witnessed the most substantial growth or activity thus far? TEXUB is dedicated to supporting global IT trade. We've built a platform with a vast supplier network from around the world, making it easy to find a wide range of IT products. We also offer support for logistics and shipping services to facilitate smooth cross-border transactions. Moreover, we provide valuable resources on customs

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regulations and compliance, helping businesses navigate international trade rules. Our unique anonymous connection feature ensures that users can confidently engage with partners from different countries while safeguarding their privacy. How do you maintain a fair and competitive environment for sellers while ensuring a positive buying experience for customers? Unlike our competitors, TEXUB doesn't compete with our sellers; we complement them. We aim to provide equal opportunities for both buyers and sellers on our platform. As a digital marketplace, we've established processes to ensure seamless transactions. Sellers who list on our platform gain opportunities to connect with buyers in regions they might have otherwise had difficulty reaching.

INTERVIEW

ONE STOP MEDIA PLATFORM FOR TECHNOLOGY COMMUNITY

TEXUB allows channel partners to grow their businesses and expand their product offerings in previously untapped markets. This approach fosters a fair and competitive environment while ensuring a positive buying experience for our customers. Lastly, could you share some insights into TEXUB's presence at Gitex this year? What are your key takeaways and expectations from the event? At GITEX Dubai, TEXUB aims to highlight the transformative power of digital technologies and encourages businesses to embrace innovation in the evolving digital landscape. We will showcase our newly launched website, featuring an even more userfriendly UI/UX and numerous improved features and functionalities. Our participation in this major exhibition allows us to present our platform as a genuine IT, CE, and Mobility marketplace. This provides an opportunity to connect with the industry in Dubai and promote our portal. The tech-savvy population in Dubai represents a vast market that can accelerate our digital B2B trade platform. TEXUB has planned a range of engaging activities at GITEX, including live demonstrations, meetings with industry experts, and exclusive insights into the future of global B2B trade. We will showcase our innovative approach to global B2B trade via our enhanced marketplace and demonstrate how we digitally connect verified B2B sellers and buyers globally. Our goal is to effectively display our enriched portal for 3C trade (Computers, Consumer Electronics, Communication) to provide greater value for potential customers.

October 2023

INTERVIEW

EMPOWERING DUBAI'S IT INDUSTRY: THE DUBAI COMPUTER GROUP (DCG) STORY BRIDGING THE GAP DCG's overarching objective has always been to bridge the gap between the various players in the IT industry. They have fostered new trade alliances and established an invaluable network within the sector. In a world where information is a prized asset, DCG strives to provide comprehensive access to knowledge about computers, peripherals, spare parts, software, and servicerelated skill development.

THE CORE OBJECTIVES 1. Recognition and Unity: DCG aims to provide recognition to Dubai's IT trade within the purview of the Dubai Chamber of Commerce and Industry, bringing together IT entrepreneurs with common objectives. 2. Core Competency Emphasis: DCG emphasizes the unique strengths and capabilities of IT traders in Dubai, showcasing their expertise in specific technologies, industries, or services on a global stage.

Darmendra Sawlani President Dubai Computer Group In August 2007, the Dubai Computer Group (DCG) embarked on a journey with the prestigious endorsement of the Dubai Chamber of Commerce. Their mission was clear: advocate for the interests of Dubai's burgeoning computer industry. Over the years, DCG has witnessed remarkable growth, now representing more than 200 IT companies, including IT Distributors, Resellers, System Integrators, Software & Networking Companies. With a dedicated Board of Directors and efficient day-today operations managed by an Executive Secretary, DCG has thrived, serving as a vital bridge between hardware and software manufacturers and dealers. In this article, we delve into the story and objectives of DCG, an organization instrumental in shaping Dubai's IT landscape.

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3. Service Standards: The organization emphasizes the importance of maintaining high-quality services by adhering to international best practices, certifications, and quality benchmarks, thereby building trust and reliability. 4. Ethical Conduct: Upholding ethical standards is fundamental, promoting transparent and fair business practices, regulatory compliance, and a commitment to corporate social responsibility. 5. Global Expansion: DCG encourages Dubai-based IT businesses to explore new avenues and regions for growth in the global IT market, expanding their reach and influence. 6. Industry Unification: The organization aims to streamline and unify the Dubai IT trade sector under the Dubai Chamber of Commerce and Industry (DCCI), ensuring a cohesive and organized industry representation.

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INTERVIEW

ONE STOP MEDIA PLATFORM FOR TECHNOLOGY COMMUNITY

Ashish Panjabi General Secretary Dubai Computer Group

Ashok Kumar Vice President Dubai Computer Group

7. Product Integrity: Addressing the issue of counterfeit and substandard products in the Dubai IT market, with the goal of enhancing the reputation and credibility of IT companies on a global scale.

13. Networking and Benefits: Organizing B2B and B2C events to facilitate networking and direct interaction between IT industry members and end consumers, thereby fostering mutual benefits and opportunities.

8. Manufacturing Hub: DCG seeks to diversify Dubai's role in the IT industry, aiming to establish it as a significant manufacturing center for IT products in the Middle East region. 9. Community Education: Utilizing technical knowledge and educational resources to provide broader societal education and training, contributing to the overall development of the community. 10. Global Hub Aspiration: An ambitious objective to elevate Dubai's IT industry to the global forefront, positioning it as a Silicon Valley equivalent in the MENA Region alongside renowned IT hubs like the USA, Taiwan, Hong Kong, and India. 11. Alignment with Vision: DCG is committed to aligning with the broader vision and goals set forth by the Dubai Chamber, ensuring its efforts are in harmony with the overall strategic direction of the business community. 12. Advocacy for Policies: Representing the IT industry's interests and concerns to various government departments and participating in policy discussions and initiatives that impact the sector.

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A REMARKABLE ACHIEVEMENTZ One of DCG's most notable achievements came in January 2012 when they successfully secured the waiver of custom duty. After continuous efforts since their inception in 2007, the custom duty on IT imports was reduced to 0%, with a nominal 1% administrative charge. This was a significant relief for the IT business community in Dubai, allowing them to operate more efficiently and competitively on the global stage.

CONCLUSION Dubai Computer Group (DCG) has not only advocated for the interests of the computer industry in Dubai but has played a pivotal role in shaping the sector's growth and prosperity. With a commitment to unity, ethical conduct, and global expansion, DCG has set a commendable example for IT organizations worldwide. As they continue to bridge the gap between various industry players, advocate for policies, and work towards establishing Dubai as a global IT hub, their journey is one of empowerment, innovation, and transformation. DCG's tireless efforts have cemented its place as a driving force behind Dubai's IT success story.

October 2023