break free Treatment

Olympus’ break free branding represents our organization to the core. It supports our tone and manner, communicating our goals of helping users break free from their everyday lives while they seek new adventures.

Please follow these guidelines when using break free on social.

If the Olympus logo is elsewhere in the collateral, it does not need to be presented below BREAK FREE (as shown here). If there is no Olympus logo elsewhere in the collateral, we’re recommending this lockup treatment. When using the BREAK FREE and Olympus logo lockup, you must maintain a minimum clearance space between the two logos. This space is 1x the cap height of the letter “b” in the logo. Additionally, when using this logo lock up, the width of the centered Olympus logo is 1/3 the width of the BREAK FREE logo and the proportion must remain this way. Please use the graphic below as a reference.

BREAK FREE AND OLYMPUS LOGO LOCK UP

BACKGROUND COLORS

When choosing between the positive and negative BREAK FREE logos consider the color of your background. There should be enough contrast between the logo and the background so the logo stands out and is easily recognizable.