Photo Credit Guidelines

PRODUCT NAMING GUIDELINES

When referring to OM-D camera bodies in copy for social or video, follow the same brand conventions that apply to web and digital content.

For OM-D cameras, on first mention or in a caption use the full camera name – such as “OM-D E-M1 Mark III.” In copy, you will drop “OM-D” after the first mention. For the first mention of multiple cameras, you will use OM-D once – such as “OM-D E-M1X and E-M1 Mark III.” When used in a sentence, “Mark” should not be all capitals.

The following styles are incorrect and cannot be used: Olympus OM-D E-M1X, OMD, O-MD, OMD EM1X, EM-1X, E-M1 MK III, E-M1 MK 3, E-M1 Mark iii

Olympus Explorer Justin Kauffman

Example:

Justin’s kit features both OM-D E-M1X and E-M5 Mark III, but he uses the E-M1X specifically for wildlife photography. His E-M5 Mark III comes out on skiing adventures.

When referring to lenses in copy for social or video, follow the same brand conventions that apply to web and digital content.

M.Zuiko Lenses For M.Zuiko lenses, on first social mention or in a social caption you can use an abbreviated “full” lens name – such as “M.Zuiko 12-40mm F2.8 PRO,” versus “M.Zuiko Digital ED 12-40mm F2.8 PRO.”

In social copy, you will drop “M.Zuiko” after the first mention. For the first mention of multiple cameras, you will use M.Zuiko once – such as “M.Zuiko 12-40mm F2.8 PRO and 60mm F2.8 Macro.”

You will write out “F4.0” versus “F4,” and always include “IS” when part of a lens name.

There is no space between “M.” and “Zuiko.” When used in a sentence, “M.Zuiko”

should not be all capitals. For PRO lenses, “PRO” is capitalized. However, “Macro” and “Fisheye” are not. You will not write “PRO” or “Macro” without adding the lens’s aperture.

Some correct examples are:

M.Zuiko 40-150mm F2.8 PRO, M.Zuiko 12mm F2.0, M.Zuiko 12-100mm F4.0 IS PRO, M.Zuiko 100-400mm F5.0-6.3 IS, M.Zuiko 60mm F2.8 Macro, M.Zuiko 8mm F1.8 Fisheye PRO

The following styles are incorrect and cannot be used:

Olympus 12-40mm, M. Zuiko 12-40mm, M.Zuiko 12-40mm PRO, M.Zuiko 300mm F4 PRO, M.Zuiko 12-40mm Pro, MZUIKO 12-40mm

EXAMPLE:

Chris was challenged to take the PEN E-PL9 on him for landscape photography. He was excited by the E-PL9's small size, which could fit in his pocket.

When referring to PEN or Tough camera bodies in copy for social or video, follow the same brand conventions that apply to web and digital content.

For PEN cameras, on first mention or in a caption use the full camera name – such as “PEN E-PL10.” In social copy, you will drop “PEN” after the first mention. The PEN-F will always be written with a dash between “PEN” and “F.”

The following styles are incorrect and cannot be used: PENF, pen-f, EPL10, EPL-10

For Tough cameras, on first mention or in a caption use the full camera name – such as “Tough TG-6.” In social copy, you will drop “Tough” after the first mention. When used in a sentence, “Tough” should not be all capitals. Camera models must have a dash after “TG,” such as “TG-6.”

The following styles are incorrect and cannot be used: TOUGH TG-6, TG6, tg6

PHOTO CREDIT GUIDELINES

Olympus professional photographers put their heart and soul into their craft. To better show our cameras stunning output and to appropriately credit our amazing photographers, we must always include the photographer’s name below the photo. Additionally, you must always share minimally the camera used.

We always try to include the EXIF data on output photos. This data consists of focal length (for nonprime lenses) shutter speed, aperture, as well as lens and body.

PHOTO CREDIT GUIDELINES

Proper photo EXIF format on Facebook and Twitter: Olympus [Visionary / Explorer / Educator / Photographer] [Name] Product Body | Product Lens Local Length (if non-prime lens) | Shutter Speed | Aperture Value | ISO

Example: Olympus Visionary Peter Baumgarten OM-D E-M1X | M.Zuiko 12mm F2.0 5s | F2.8 | ISO 3200

Proper photo EXIF format on Instagram: Olympus [Visionary / Explorer / Educator / Photographer] [Name] Product Body Product Lens Focal Length (if non-prime lens) • Shutter Speed • Aperture Value • ISO

Example:

“Lorem ipsum.” - Olympus Explorer @brookelittlebear

OM-D E-M1 Mark III M.Zuiko 40-150mm F2.8 PRO 100mm • 1/500s • F4 • ISO 200