PRODUCT NAMING GUIDELINES
When referring to OM-D camera bodies in copy for social or video, follow the same brand conventions that apply to web and digital content. For OM-D cameras, on first mention or in a caption use the full camera name – such as “OM-D E-M1 Mark III.” In copy, you will drop “OM-D” after the first mention. For the first mention of multiple cameras, you will use OM-D once – such as “OM-D E-M1X and E-M1 Mark III.” When used in a sentence, “Mark” should not be all capitals. The following styles are incorrect and cannot be used: Olympus OM-D E-M1X, OMD, O-MD, OMD EM1X, EM-1X, E-M1 MK III, E-M1 MK 3, E-M1 Mark iii
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