ב”ה
Abraham’s Tent
2013 INTERIM ANNUAL REPORT
OCTOBER 2013 | חשון תשע”ד
BY THE NUMBERS
OVER
4,400 PEOPLE
1,650 1,473
VISITED ABRAHAM’S TENT IN 2013
WE ALSO HOSTED OVER
,000 BIRTHRIGHT 1PARTICIPANTS FROM DOZENS OF GROUPS
THE YEAR IN REVIEW This past year saw a huge leap in the development of Abraham’s Tent programs, both in quality and quantity. Our overall participation more than doubled from last year, as we reached even more diverse audiences and engaged people more profoundly with well crafted programs. In addition to better marketing and significant growth in numbers, AT also invested in the professionalism of its programs, and in its relationships with other organizations. Connecting with various Birthright trip providers brought over a thousand participants to AT as part of their visit to the Old City. Our relationships with educational institutes made the process of referring students much smoother and more successful. By exuding warmth and providing quality, engaging programs and a friendly environment, and by working together with other organizations in Jerusalem, AT solidified its presence and became an essential part of any young person’s Israel experience. Many of those who came to AT for a night or two ended up extending their stays for a week or two, and many spent more time in Israel than initially planned because of their positive experience at Abraham’s Tent. At also placed emphasis on connecting participants to Jewish community and resources as they continue their travels and when they head back home. As incredible as this past year has been, with the strategic relationships we developed and our plans to expand for next year, it is the future that we are most excited about.
1,100
1,063
800 600
2012
2013
OVERNIGHT STAYS
2012
2013
SHABBAT MEALS
2012
2013
EVENT/PROGRAM PARTICIPATION
“I came to Jerusalem for the first time not really knowing what to expect. When I arrived at Abraham’s Tent, I was welcomed warmly and felt instantly comfortable. You could tell it was a family type of place, and people who cared were behind it. For the first time I sat together with Jews from all beliefs and backgrounds, and even though we were all different there was an awesome sense of connectedness... like the entire Jewish family was sitting there, having a great time, sharing ideas and growing together” — Josh A., participant
FISCAL REPORT 2013
*
ABRAHAM’S TENT PARTICIPANTS
SURVEY RESULTS PLACE OF RESIDENCE: 78% North America 11% Europe 4% Israel 3% South Africa 4% Other
LEVEL OF AFFILIATION: 74% Unaffiliated 26% Affiliated
EXPENSES Facilities (Rent & Utilities)
$64,727
Social Events & Shabbat Meals
$47,593
Classes, Workshops & Tours
$29,138
Lounge & Resource Center
$6,520
Marketing, PR & Social Media
$12,555
Development & Fundraising
$14,991
Total Expenses
$175,524
INCOME Fundraising (YTD, incl. unpaid pledges)
$86,000
Grants
$24,000
Hostel Income
$25,725
Program Fees
$9,840 Total Income
$145,565
Current Balance
- $29,959
PLANS WHILE IN ISRAEL: 38% Came on a Birthright Trip 66% Traveling 27% Attending College 5% Volunteering
* Based on interim figures, as of October 1, 2013.
FUNDING PLAN 2013 Fundraising Goal: $117,000
65 UNITS AT $1,800 PER UNIT DONOR TYPE
# OF UNITS
VALUE
# OF DONORS
TOTAL
Donor
< 0.5
various
many
$18,000
Friend
0.5
$900
8
$7,200
Sponsor
1
$1,800
4
$7,200
Supporter
2
$3,600
2
$7,200
Contributor
3
$5,400
2
$10,800
Partner
5
$9,000
1
$9,000
Benefactor
7
$12,600
1
$12,600
Pillar
10
$18,000
1
$18,000
Guarantor
15
$27,000
1
$27,000
Thank you for your support.
Yosef & Sorale Eichenblatt, Co-Directors US: 818-666-8237 | info@AbrahamsTentinJerusalem.com | Israel: 972-52-361-7702
www.AbrahamsTentinJerusalem.com