Abraham's Tent 2013 Interim Annual Report

‫ב”ה‬

Abraham’s Tent

2013 INTERIM ANNUAL REPORT

OCTOBER 2013 | ‫חשון תשע”ד‬

BY THE NUMBERS

OVER

4,400 PEOPLE

1,650 1,473

VISITED ABRAHAM’S TENT IN 2013

WE ALSO HOSTED OVER

,000 BIRTHRIGHT 1PARTICIPANTS FROM DOZENS OF GROUPS

THE YEAR IN REVIEW This past year saw a huge leap in the development of Abraham’s Tent programs, both in quality and quantity. Our overall participation more than doubled from last year, as we reached even more diverse audiences and engaged people more profoundly with well crafted programs.

In addition to better marketing and significant growth in numbers, AT also invested in the professionalism of its programs, and in its relationships with other organizations. Connecting with various Birthright trip providers brought over a thousand participants to AT as part of their visit to the Old City. Our relationships with educational institutes made the process of referring students much smoother and more successful.

By exuding warmth and providing quality, engaging programs and a friendly environment, and by working together with other organizations in Jerusalem, AT solidified its presence and became an essential part of any young person’s Israel experience. Many of those who came to AT for a night or two ended up extending their stays for a week or two, and many spent more time in Israel than initially planned because of their positive experience at Abraham’s Tent. At also placed emphasis on connecting participants to Jewish community and resources as they continue their travels and when they head back home.

As incredible as this past year has been, with the strategic relationships we developed and our plans to expand for next year, it is the future that we are most excited about.

1,100

1,063

800 600

2012

2013

OVERNIGHT STAYS

2012

2013

SHABBAT MEALS

2012

2013

EVENT/PROGRAM PARTICIPATION

“I came to Jerusalem for the first time not really knowing what to expect.

When I arrived at Abraham’s Tent, I was welcomed warmly and felt instantly comfortable. You could tell it was a family type of place, and people who cared were behind it. For the first time I sat together with Jews from all beliefs and backgrounds, and even though we were all different there was an awesome sense of connectedness... like the entire Jewish family was sitting there, having a great time, sharing ideas and growing together” — Josh A., participant

FISCAL REPORT 2013

*

ABRAHAM’S TENT PARTICIPANTS

SURVEY RESULTS PLACE OF RESIDENCE: 78% North America 11% Europe 4% Israel 3% South Africa 4% Other

LEVEL OF AFFILIATION: 74% Unaffiliated 26% Affiliated

EXPENSES Facilities (Rent & Utilities)

$64,727

Social Events & Shabbat Meals

$47,593

Classes, Workshops & Tours

$29,138

Lounge & Resource Center

$6,520

Marketing, PR & Social Media

$12,555

Development & Fundraising

$14,991

Total Expenses

$175,524

INCOME Fundraising (YTD, incl. unpaid pledges)

$86,000

Grants

$24,000

Hostel Income

$25,725

Program Fees

$9,840 Total Income

$145,565

Current Balance

- $29,959

PLANS WHILE IN ISRAEL: 38% Came on a Birthright Trip 66% Traveling 27% Attending College 5% Volunteering

* Based on interim figures, as of October 1, 2013.

FUNDING PLAN 2013 Fundraising Goal: $117,000

65 UNITS AT $1,800 PER UNIT DONOR TYPE

# OF UNITS

VALUE

# OF DONORS

TOTAL

Donor

< 0.5

various

many

$18,000

Friend

0.5

$900

8

$7,200

Sponsor

1

$1,800

4

$7,200

Supporter

2

$3,600

2

$7,200

Contributor

3

$5,400

2

$10,800

Partner

5

$9,000

1

$9,000

Benefactor

7

$12,600

1

$12,600

Pillar

10

$18,000

1

$18,000

Guarantor

15

$27,000

1

$27,000

Thank you for your support.

Yosef & Sorale Eichenblatt, Co-Directors US: 818-666-8237 | info@AbrahamsTentinJerusalem.com | Israel: 972-52-361-7702

www.AbrahamsTentinJerusalem.com