Telit2market 03 08

Page 1

Telit Communications S.p.A. I telit2market international I Issue 03 I February 2008 I www.telit.com

ISSUE

03 08

2008 E as MAGAZIN ed by M2M ide en select in m2m worldw be s ha Telit nies 0 compa the top 10

one of

telit

2market The Telit m2m Magazine

Telit GE863-PRO3 The new dual CPU strategy for m2m designs >> 08 TELIT

We Live m2m

GREEN

by Oozi Cats >> 04

TELIT

Telit World

GREEN

Customer Applications >> 48

TELIT

GREEN

Get a Ring Telit’s Worldwide Interview with IT L E T fromGOysters >> 45 Technical Support Center >> 10 Rutronik Europe REEN TELIT

GREEN

>> 86

Telit’s Design Center in Cagliari, Sardinia >> 22


8 200

03I08 CONTENT

INE AGAZ 2M M ldwide M y b r m wo lected en se nies in m2 as be a Telit h 100 comp p the to

TELITINTRO

e of as on

NEWS +++ NEWS +++ NEWS +++ Telit embeds Telefónica’s Smart m2m platform application program-

03 TELITINTRO

80 TELITSHOWCASE

• Chicco Testa, Chairman of the Board

• Movactive to Promote m2m Application

Telit Communications PLC • Dominikus Hierl, CEO Telit Communications SpA & CMO Telit Communications PLC • Oozi Cats, CEO Telit Communications PLC • Yossi Moscovitz, CTO Telit Communications PLC

08 TELITCOMPETENCE • Telit GE863-PRO3: The New Dual CPU Strategy

Development • Techlan and Telit

84 TELITMARKET 85 TELITSPOTLIGHT • m2m alliance, Germany

• Telit’s Worldwide Technical Support Center

86 TELITDISTRIBUTION

• Telit Firmware Update Services

• Interview with Lars Mistander, Rutronik Europe

• MTBF Reliability Prediction

• Telit Worldwide

• Telit Software Process • SEM, BAMES & Telit Team Up

90 TELITSALES

• Telit’s Design Center in Cagliari, Sardinia

• The Telit International Sales and Distributor

• Sicom: CE Certification on Vertical Applications

Conference 2007 • Spotlight: Mads Kring

Solutions • Telit Supports Rutronik’s European Wireless Road Show

26 TELITPRODUCTS • GE863-PRO3

• Telit Sales Directors

92 TELITCOMPETENCECENTER • Extended Network of Competence Centers

• GT864 Terminal

93 TELITEVENTS

• Telit Product Range

• Telit Started Active Advancement into the Chinese

• Telit CDMA Products • Telit Unified Form Factor and Familiy Concept

Market • Telit’s North American Success Evident at CTIA Wireless IT & Entertainment 2007

• 3G-UC864 • Echo Cancellation

38 TELITSTORY • Is m2m the Second Side of WEB 3.0? • m2m = a computing Platform for Machines

42 TELITGLOBAL

• Global Clippings • Imprint

95 TELITPARTNERSHIP • Gemalto • Jasper Wireless

• Telit APAC – Gateway to Asia Pacific

• Interview with Phillipe Djeddah, Arrow Electronics

45 TELITWORLD

98 TELITUNIVERSITY

• Telit Green – Get a Ring from Oysters

• DVMS+, Dynamic Vehicle Monitoring System

99 TELITLIVING • Racing and m2m

EMEA Telit Communications S.p.A., Telit Wireless Solutions Via Stazione di Prosecco, 5/B, 34010 Sgonico (Trieste), Italy Ph: + 39 040 4192 200, Fax: +39 040 4192 289 TelitToMarket@telit.com, www.telit.com

TELIT2MARKET

Americas Telit Wireless Solutions Inc., Americas 3131 RDU Center Drive, Morrisville, NC 27560, USA Ph: +1 888 846 9773, Fax: +1 888 846 9774 americas.info@telit.com, www.telit.com

GPRS chipsets from Infineon +++ Telit supports KUANTIC in the development of innovative telematics solutions +++ New Telit website emphasizes commitment to the m2m market +++ Telit and Arrow Sign Distribution Agreement in Asia Pacific +++ Telit Revolutionizes m2m Market with Dual CPU Concept +++ m2m Specialist Strengthens Global Distributor Network: Sasco Holz and Telit Close a Distribution Agree­ment +++ Masternaut Chooses Telit for GPRS Data Transmission +++ Belgian AMR Expert XEMEX Relies on Telit Module +++ Telit Delivers Peace of Mind to AutoGuard Customers +++ Jasper Wireless, Telit Wireless Solutions Expand Reach of Next-Generation Machine Connections, Control +++ Telit Supports KUANTIC in the Devel­opment of Innovative Telematics Solutions.

Dear Reader, This is now the third issue of telit2market which is a clear indicator that our magazine has established itself worldwide. One reason is that Telit with its cutting-edge products and innovative services has become a leading company on the global m2m market. Due to my experiences as the former Chairman of the Board of ENEL, Italy, one of Europe’s biggest utility companies, which was the first company implementing an automated meter reading project, I am convinced that machine- to-machine communication will further increase its impact on the different vertical markets. Promising fields are automated meter reading, security, remote payment systems, fleet management, telemedicine and even the consumer market – to name only a few. Just to give an example: There are hundreds of millions of

meters for electricity, gas and water throughout the world offering an enormous market potential for m2m. Due to the fact that m2m will make a wide range of applications possible Telit faces unforeseen possibilities of considerable growth. Thus, the Managing Board is looking forward to unveiling further customer wins and strategic partnerships within the next months. This magazine will provide you with many examples of the promising development of our company. The Ma­n­ aging Board of Telit is proud to present a comprehensive insight into Telit’s new applications, products and services on the following pages. Enjoy the magazine! Chicco Testa, Chairman of the Board, Telit Communications PLC

94 TELITPRESS

• Americas: Land of Opportunities

• Customer Applications

ming interface in its communications modules +++ Telit wins order of $10m U.S. contract and orders 4 million GSM/

APAC Telit Wireless Solutions Co. Ltd., APAC 9th floor, Deawoo Security Building, 34-3 Yeouido-dong, Yeongdeungpo-gu, Seoul, 150-716 Korea Ph: +82 2 368 4600, Fax: +82 2 368 4606 TelitAPAC@telit.com, www.telit.com

Dear Reader, In this third edition of our telit2market magazine, which is now reaching a circulation of 58,000 copies, Telit is proud to present a full range of new and innova­ tive products and applications. More and more major system integrators, leaders in their market segments, have made a decision to change from their established suppliers to Telit, the new inno­ vation leader. This movement has made us one of the global leaders in the m2m space.

Continuing our efforts to provide our customers a com­ petitive edge, Telit launched the unique GE863-PRO³ which merges the worlds of embedded electronics and communication technology into one single very com­ pact product. Learn more about this new solution and get the latest update on Telit and its partners here. We hope you enjoy reading this issue of telit2market. Best regards,

Our customers benefit from unmatched total-cost-ofsolution advantages springing from our core values of: - Investment Protection - Highest Quality - Business Scalable Solutions - Ease of Integration

Dominikus Hierl CEO Telit Communications SpA & CMO Telit Communications PLC

TELIT2MARKET


TELITINTRO

TELITINTRO

m2m

we live

by Oozi Cats, CEO Telit Communications PLC

Vertical Segments Financial Performance The latest addition to our product offering is the GE863-Vertical Segments Euros (millions) 3 PRO module. The quad-band module has an additionalEuros (millions) Others 1200 Others 1200 The results for the six month period reflect strong likepowerful ARM9™ microprocessor embedded. It is proSecurity 50.0 Security 50.0 Remote Monitoring grammable in C/C++ and PythonTM. GE863-PRO3 is the 1000 for-like growth, strong154.4 margins and excellent underlyRemote Monitoring 1000 154.4 Vending/POS/Payment world’s first real dual-processor m2m module. It is suit­ ing sales momentum. Telit increased total revenues Vending/POS/Paymentby Track and Trace 800 101 % to € 22.9 million, compared to €and 11.4Trace million for ed for a wide range of applications requiring high pro- 800 Track 331.8 Automotive 331.8 30, 2006. cessing power. It also offers significant cost benefits the six months ended June Automotive 10.0.5 600 10.0.5 for the development and production of complex m2m 600 Within said results, most of our revenues came from 87.8 87.8 190.6 solutions. repeat business customers. In addition to 190.6 152.3 with existing 400 152.3 400 the development of existing customer relationships, 103.5 103.5 273.3 Telit has increased the number of customers 200 Source: Gartner to more 273.3 172.2 200 Source: Gartner (May solutions 2007) OEMs communications providers than 2,000172.2 (May 2007) 76.5 95.0 95.0 0 system76.5 50 countries. and integrators in over 0

Dear Friends,

Welcome to the latest edition of telit2market. I hope you find it an interesting and informative read. I would like to take this opportunity to say a few words about developments at Telit this past year. Indeed, 2007 has proven to be a year of transformation and significant growth for the company.

The m2m market is exciting and rapidly growing as wireless communications become a “must-have” ra­ther than a luxury technology. Businesses that were not in need of m2m wireless solutions in the past are now look­ing to incorporate this technology in their business as their operations expand and modernize.

The international market for machine-to-machine Vertical Segments

m2m Global Cellular Modules Market

Euros (millions) 1200

Euros (millions) 1200

Oozi Cats, CEO 1000 Telit Communications800 PLC 600

(m2m) wireless communications is enjoying an annual Others in key vertical market growth of 30 % as developments Security 50.0 segments such as electricity and gas meters, motor veRemote Monitoring 154.4 hicles, security alarmsVending/POS/Payment and point of sale terminals gaTrackTelit and Trace ther ever increasing speed. is experiencing strong 331.8 Automotive growth in sales of its products and this can be attribut10.0.5 ed to various factors.

87.8

400

152.3

200

103.5 Euros (millions) 273.3 1200 172.2

0

76.5 1000 2006

95.0 2009

800 600

87.8

400

152.3

25

73% GR CA 200

172.2

20 15 10 5 0

70% GR 0 CA

Remote Monitoring Track and Trace Automotive Revenue

30,1190.6

103.5

273.3

76.5

95.0

Gross Profits

Source: Gartner (May 2007)

2009 2006 11,7 TWS Revenue & Gross Profits (� mil) 35 5,8

Source: Gartner (May 2006) 30,1

2,3 30 03 25

Revenue

TELIT2MARKET 25

15 10 22,9

7 GR CA

27,1

2005 11,7 2006 2007 (Actual Figures)

5,8

25

25 25

600

20

20 20

400

m2m Global Cellular Modules Market

200

Euros (millions) 1200

15

1000 03 04 05 06

10 5 07 08

2007 (Market Expectations)

15 15 Units (millions) 40

0

09

35

Euros Units

30

800

25

Telit has also put an emphasis on building upon the alMillions of Euros 20 600 ready substantial investments in Research & Develop914 Millions of Modules 15 ment. Our R&D sites in Italy and Korea are fueling 400 % Telit’s transition into30a worldwide competitor in the 10 GR CA pride ourselves on building longm2m industry. 200 We 5 term relationships with our customers. While our 0% R5 0 G 0 ­range of current models continues to sell well, a pipeCA 03 04 05 06 07 08 09 line of cutting-edge345 new modules, embracing the latest The m2m Market-Modules in wireless communication technology, will be rolled out over the coming months. 30,7 Millions of Euros Source: Gartner (May 2006)914

5,9

08 30% GR CA

04

Financial Summary 20 Revenues (� mil) 0% 30

30 30

The m2m Market-Modules

Gross Profits

06 73% GR CA

35 35

Units

30

0

Vending/POS/Payment

331.8

10.0.5

30

Security

154.4

TWS Revenue & Gross Profits (� mil) 35

Others

TWS Revenue & Gross Profits (� mil) TWS Revenue & Gross Profits (� mil)

Euros

35

800

Vertical Segments Source: Gartner (May 2007) 50.0

Units (millions) 40

1000

190.6

GR CA

2009 2009

2006 2006

Millions of Modules

The dual core concept, with independent processors for communication operations and customer real-time applications, is a material advantage over comparable rival products where the customer application runs on the same single m2m module CPU. Telit continues to be a leader in state-of-the-art technol­ ogy and is committed to offering the most advanced modules available in the marketplace. 2007 has again been an exciting year for the introduction of new technologies. This ensures that our customers retain a real competitive edge by optimizing the performance of their products, while enabling them to reduce their total cost of ownership. Telit‘s share of the global m2m market is growing strongly and this success demon­ strates that our strategy of leveraging our position as a leading player in the m2m market is the right one.

0 0

345

1000 1000 800 800 600 600 400 400 200 200 0 0

03 04 0 03 04 0

Revenue Revenue Gross Profits Gross Profits

73% GR 3% CAAGR 7 C 70% GR 0% CAAGR 7 C

3 GR CAGR 3 CA 50% GR 0% CAAGR 5 C

345 345

11,7 11,7

5,8 5,8

Source: Gartner Source: Gartner (May 2006) (May 2006)

2,3 2,3 03 03

5,9 5,9

04 04

06 06

Financial Summary Revenues (� mil) Financial Summary Revenues (� mil) 30 30

27,1 27,1

25 25

22,9 22,9 18,7 18,7

20 20 15 15 10 10 5 5 0 0

50%

Euros (millions) Euros 1200 (millions) 1200

The m2m Market-Mod The m2m Market-Modu 30,1 30,1

10 10 5 5

m2m Global Cellular M m2m Global Cellular M

11,4 11,4

12,5 12,5

2005 2005 2006 2006 2007 (Actual Figures) 2007 (Actual Figures) 2007 (Market Expectations) 2007 (Market Expectations)

• Revenue Growth • Revenue Growth of 101% in H1 2007 of 101% in to H1H1 2007 compared 2006 compared to H1 2006

5,8 5,8

H1 H1

H2 H2

TELIT2MARKET 30,7


TELITINTRO

TELITINTRO

THE TECHNOlOGICAl ADvANTAGE

The geographical mix in H1 2007 refl ects Telit’s growth from a European oriented company to a true global competitor. Thus, although sales in EMEA have enjoyed a substantial increase, the overall weight of the EMEA region from Telit’s total sales has decreased as the company’s geographical mix becomes more diversifi ed. The split of revenue on a geographical basis for the six months ended June 30, 2007 and 2006 is as follows: REVENUES

H1 2007 % of Total Revenues

H1 2006 % of Total Revenues

EMEA

71 %

92 %

APAC

26 %

8%

AMERICAS

3%

0%

100 %

100 %

Total Revenues

Telit’s global position was attained by the penetration into two major markets: Asia Pacifi c and the Americas. In June 2006 we acquired Bellwave m2m Co. Ltd, a South Korean wireless communications developer, since renamed Telit APAC. Telit APAC serves as both a sales gateway to the emerging Asia Pacifi c markets for the CDMA and GSM/ GPRS product lines and the R&D center for CDMA, UMTS/ HSDPA and other advanced technologies. In the second half of 2006 we launched Telit Americas, which serves as

6 TELIT2MARKET

the sales gateway for the Americas. Since its inception, Telit Americas has obtained major certifi cations for our products that support our aggressive sales and marketing efforts. The strong results were driven by the continued investment in R&D and the international expansion of sales and marketing operations, with new sales offi ces opened during 2007 in Taiwan and mainland China.

Outlook Our strategy for 2008 will be to continue delivering to our customers cutting edge products and solutions at the lowest total cost of ownership. This will be achieved by leveraging our position as a leading player in the m2m market, through our regional operations and through the continued investment in R&D. Telit has an excellent portfolio of products and global distribution t capabilities and we will be actively seeking ways of exea t i panding our operations in the future. bs With best wishes,

r ou t si vi

se ea s l p n ion o t i at ela R m r fo tor in ves d ile > In a > et e d .com r o t m teli r . o F ww w

Oozi Cats Chief Executive Offi cer Telit Communications PLC

e w

lEADERSHIP BY INNOvATION T

elit was recognized by Gartner as the fastest grow­ ing company in the m2m arena (Gartner, May 2007). Telit is growing faster than the natural market growth, capturing significant market share from the competi­ tion. As we all know, success with m2m developers is based on technology, support and quality rather than opportunistic prices. Telit’s impressive growth is the evidence of our technological leadership. Telit is continuously seeking to introduce new products, new features and innovative concepts for the benefit of our customers. Our track record shows that Telit is the leader in innovation: 2002 – GM862­GPRS, new product concept with inte­ grated SIM holder and rugged housing. 2003 – Embedded TCP/IP stack. 2004 – Trizium (GE863), first BGA module in the mar­ ket. New embedded features such as Jamming Detect. 2005 – GE863­GPS, new GSM/GPRS module with embed­ ded GPS receiver. 2006 – GE864­QUAD, world’s smallest BGA GSM/GPRS quad band module. 2007 – GE863­PRO3, revolutionary GSM/GPRS module with additional embedded ARM co­processor. Our latest innovation is the GE863­PRO3. This new product offers the user two embedded processors. One processor is fully dedicated to run the GSM/GPRS proto­ cols and the other processor is 100 % available for the user application. The additional ARM9™ processor of­ fers the user 220 MIPS of computing power. Memory is included as well.

by Yossi Moscovitz

After many years of working with and supporting em­ bedded solutions developers, we realized developers prefer to integrate the GSM/GPRS communication link separately from their application processor. Why would a developer prefer to use the GE863­PRO3 rather than the so called “single CPU” solutions? First, the developer would want to avoid porting an existing application software to any proprietary soft­ ware environment. Second, the developer would not want to bring the GSM/GPRS stack into an application software space. Third, the application micro­controller would not have to handle the transmitting, receiving, checking, encryption, acknowledging, retransmitting, storing, and forwarding of packets handled by the GSM/ GPRS processor.

Yossi Moscovitz, CTO Telit Communications PLC

Only the GE863­PRO3 offers the developer a true “open” environment, multiple choices of programming lan­ guages and operating systems, ready to use libraries, drivers and supporting reference designs. The highly integrated BGA form factor and the fast time­to­market will result into an optimal design assuring “lowest cost of ownership.” This history is an indication of the future. Telit will continue to contribute new concepts to the m2m market while maintaining its leadership position through innovation. Now I invite you to get a detailed overview about the GE863-PRO3 in the following article.

TELIT2MARKET

7


TELITCOMPETENCE

TELITCOMPETENCE

TElIT GE863-PRO : 3

THE NEW DUAl CPU STRATEGY FOR M2M DESIGNS by Fabio Deperini

The m2m Module’s Offer The solutions offered to the m2m developer that address high complexity and resource demanding applications were all based on the CPU sharing model: where the GPRS engine CPU shares its (remaining) available resources. There are different software lan guages supported ranging from Python™ to Java® or a custom C set of API with a variety of different capabilities, but all have the same bottleneck: the only real time application that runs on the CPU is the communication protocol stack. Furthermore, care must be taken in order to avoid the application code corrupting the normal GPRS operations. While for low to mid-complexity applications this can be accepted and provides a sensible savings from the bill of materials point of view, for high complexity applications this limitation is becoming a barrier. The integration of hardware components and real time software results are hard to do and the effort to test the result against various network conditions (due to the infl uence of GPRS stack operations on the application code execution) is huge and does not give an exhaustive response.

Telit New Dual CPU Strategy To address this demand a new product concept has

8 TELIT2MARKET

Dual CPU Strategy: the Advantages Integrating the ARM9™, Flash and Fast 100 MHz SDRAM together inside the module, Telit has resolved once and for all the EMC and signal integrity issues that arise when integrating such fast devices with GSM/GPRS radios. All this fi ts into an incredibly small size device (Dimensions: 41.4 x 31.4 x 3.6 mm, Weight: 9 grams), thanks to the cooperation with ATMEL™ that made the application CPU core. The ARM9™ core completely stands alone and does not have any resource sharing with the GSM/GPRS engine. There are many advantages in such architecture: - m2m software developer doesn’t have any constraints in using the ARM9™ resources; they’re fully available for the application, no matter what the GPRS engine is doing, the application processor is always executing customer code at full speed; - Application code debugging is easier and can be exhaustive because its execution does not depend on GPRS stack and network conditions; - m2m developer can run any OS or code in the application processor; there are no fi xed developer environments to be used, even if Telit provides a ready to run Linux™ platform with Python™ porting; - m2m developer can take advantage of the Python™ platform with new features and better integration in its Linux™ native OS.

GE863­PRO3 New Ball­out Optimized for Routing In the GE863-PRO3 there’s no internal direct interconnection between the application processor and the embedded GPRS engine, leaving the highest grade of freedom to the designer. GE863-PRO3 BGA ball-out has been carefully optimized in order to allow an easy routing between the application and the GPRS engine, for most of the standard interconnections the two signal balls face directly, requiring a very simple routing; while sensible sig nals, that need to be kept separate, such as the GSM antenna pad, are placed in a way to facilitate the separation. Even the power inputs have been separated, while keep ing them compatible; the hardware designer can decide to merge them into a single source supply or to supply them separately with different power supplies, one for the application processor (low consumption) and one for the GPRS/GSM part (busted high consumption).

- 9 GPIOs for various enhanced features such as alarm output, buzzer

GE863­PRO3 – the Core Element for Global Applications The Telit GE863-PRO3 is the core element of a set of Application Reference Designs, that Telit will introduce to cover other communication technologies. Reference Designs will include short range devices such as ZigBee, Bluetooth, RFID; networking with Wi-Fi, Ethernet; AVL applications and security applications with GPS. With the Reference Designs and software drivers, Telit will follow the customer in the whole design process, ensuring that the resulting product will be at the highest level of technical, marketing, development and design development.

GE863­PRO3 – a Full Set of Peripherals Added The set of peripherals inserted into the Telit GE863PRO3 application processor gives the developer a stateof-the-art machine, with: - 7 USARTs - 2 SPI bus with up to 18 slaves - 1 Image Sensor interface ITU-B 601/656 - 1 IIC bus - 1 ISO7816/SmartCard interface - 1 SD/MMC Multimedia Card interface - 1 Synchronous Serial Controller for Digital Audio I/O - 1 Ethernet MAC controller - 4 ADCs with ADC trigger input - 6 PWM DACs - 1 USB device port - 2 USB Host OHCI compliant ports - 2 Clock outputs - 1 JTAG debug port - 90 GPIOs And from GSM/GPRS engine: - 2 Analog Audio paths - SIM Card interface - Digital audio interface

Telit GE863-PRO3 Antenna Connector

4 MB SPI Flash

The m2m market is becoming day by day more demanding in features and computing power. This daily increase in complexity and computing power is now becoming a challenge to the system developer that has to deal with memory and microcontrollers faster and faster. With CPU/RAM clocks in the range of hundreds of MHz, the signal integrity and EMC aspects become a relevant part of the design process. Just to further complicate the task, these fast microcontroller systems have to coexist with the m2m GSM/GPRS engine radio and, in many designs, with an embedded antenna, without disturbing each other and without generating spurious emissions and harmonics.

been introduced by Telit: a Dual CPU product family, where two CPUs coexist in the same m2m module: the GPRS engine CPU and the m2m application CPU. Both of them are complete with their own distinct resources (RAM, FLASH, SUPPLY) and can be operated independently of each other. The fi rst product of this Dual CPU strategy is the Telit GE863-PRO3. The GE863-PRO3 includes, together with the well established standard Telit GSM/GPRS engine, a powerful 220 MIPS ARM9™ application processor with its dedicated power management, 8 MByte fast SDRAM memory and 4 MByte Flash.

8 MB SDRAM

The m2m Market Challenge

GSM Radio

Data Bus

Power Management

SPI Bus

ARM9™ AT91SAM9260

Peripherals

26 MHz Crystal

internal 32KHz

Power Management

GSM/GPRS Baseband Processor

6 MHz Oscillator

32 KHz Crystal

Ball Grid Array

External Interconnections between ARM™ processor and GSM/GPRS baseband Supply ARM™

Supply GSM

For detailed information about Telit products, visit www.telit.com

TELIT2MARKET

9


TELITCOMPETENCE

TELITCOMPETENCE

GlOBAl TECHNICAl SUPPORT

THROUGH TElIT’S WORlDWIDE TECHNICAl SUPPORT CENTER: by Max lonzar

T

TSC Europe based in Trieste Italy with dedicated teams to as­ sist customers in different phases of module acquisition and imple­ mentation. TTSC APAC based in Seoul, Korea, Taiwan and China with experts in GSM, CDMA and UMTS technologies. TTSC Americas (USA) based in Raleigh, North Carolina with extensive experience in mod­ ule implementation and certi­ fication, approvals process and requirements for the Americas market.

Technical Support Centers are the gateway into Telit’s R&D laboratories for direct contact with R&D experts. Telit offers several valuable services to its cus­ tomers:

Design Review The design review service can benefit all customers. Dur­ ing a design review, technical support experts and R&D work together to make a complete design review of the application thus assisting customers in facilitating the implementation phase. This service ensures optimal stability and performance for the customer’s application and reduces overall time­to­market.

10 TELIT2MARKET

The service includes: • Schematics review • PCB layout review • Component placement advice • Component selection advice (to reduce the BOM) • Measurement and characterization of integrated antenna

• RF common mode 0.15 MHz – 80 MHz (signal, tele­ communications and control ports, AC and DC input ports • Transients and surges (DC power input ports) • Voltage dips and interrupts (AC power input ports) • Surges, line­to­line and line­to­ground (AC power input ports, telecommunication ports)

Product Certification

SPURIOUS EMISSIONS: • Radiated spurious emissions ALLOCATE CHANNAL (TS51010) • Radiated spurious emissions IDLE MODE

Telit offers global support to manage product certifica­ tions all over the world. Based on its global experience, Telit can assist customers with CE, FCC, CI, PTCRB, GCF and AT&T certifications. Additionally, its Korean R&D team can provide assistance with approvals related to CDMA and UMTS based products.

POWER/SENSITIVITY • Radiated power • Radiated sensitivity

Pre-certification Test In its Trieste facility, Telit can perform pre­certification tests at the application level. This service assists custom­ ers with the certification process and provides a com­ plete overview of the application’s radio performance and speeds up the entire certification process.

In its eight meter anechoic chamber, Telit can offer the following test cases: • • • • • • •

Radiated emission Conducted emission (DC power input/output port) Conducted emission (AC power input/output port) Conducted emission (telecommunication port) RF electromagnetic field (80 MHz – 2000 MHz) Electrostatic discharge (enclosure) Fast transients common mode (signal, telecommuni­ cations and control ports, AC and DC input ports)

Other Test Capabilities Audio Test Laboratory In its audio test laboratory, Telit offers custom audio parameters, which optimizes audio performance at the application level. The silent room makes its possible to reproduce different environmental noises in order to set different audio parameters, noise reduction and echo cancellation thus achieving the best possible results in different environmental scenarios. It is also possible to remotely control and set the audio parameters using the ECHO SUITE, a specific software tool developed by Telit R&D audio experts. Using this tool, Telit’s audio experts can control the audio perform­ ances of the application and can automatically configure

the best parameters for echo cancellation and noise reduction. The system is automatic, environment inde­ pendent, quick & easy, and portable.

Validation Test on Manufacturing Process Telit also offers a Physical Validation Laboratory to as­ sist customers with the pre­manufacturing process. Telit can perform several tests to check the solder joint reliability between BGA modules and the application PCB. Additionally, a complete analysis of the reflow process results can be conducted in Telit’s labora­ tories. An x­ray can be also taken at the application level to check the reflow process results.

¬

Telit can perform the following tests: • X­Ray analysis • Microscope analysis • Surface finishing analysis • Soldering paste analysis • Guest board planarity analysis

Please consult with your distributor or Regional Telit Representative to get the terms and conditions of the described services. More information under www.telit.com >> Technical Support Center

TELIT2MARKET

11


TELITCOMPETENCE

w w w .r e d b e

HE TElIT FIRMWARE Why are Telit Firmware Update Services impor­ tant in m2m?

I

t is evident to everyone involved in the m2m market that the reliability of the m2m terminal device is key to optimizing the total cost of ownership for the m2m application, incrementing the return on investment (ROI) of the project. Firmware Over the Air (FOTA) helps improve the Mean Time Between Failure (MTBF) fi gure of the wireless module and all of the subsystems composing the m2m application. Thus, the maintenance costs of the fi nal application will be substantially reduced. While the hardware impact on the MTBF is easily predictable and Telit is putting extensive efforts to improve it to a level that is far ahead of its competitors, the fi rmware impact fi gure about the reliability is much more complicated to measure. In fact, the module fi rmware is the counterpart of the mobile network software, which has been implemented and driven by consumer applications such as those found on mobile phones which have completely different requirements than m2m applications. Telit Firmware Update Services in the Telit products completely solve the pos sible issues that may arise during the long lifecycle of an m2m application. Such issues typically arise from a new network confi guration, a network software upgrade to “fi xing bugs” or the intro-

12 TELIT2MARKET

TELITCOMPETENCE

Y POWERED B

duction of new additional features required by the consumer wireless market. The result of the Telit Firmware Update Services implementation and the dedicated hardware design of the Telit modules allows Telit to assure its customers of the highest possible MTBF and quality which is required by the demanding m2m industrial environment.

Why is the Telit Firmware Update Services implementation best in class? Some competitors from the Far East are not even consid ering FOTA as a basic feature to be implemented. A few others are just implementing a system to upgrade the module fi rmware by transmitting the whole execut able code over the air and then replacing it into the mod ule chipset. This system of performing FOTA has several critical disadvantages: 1. Transmitting the whole fi rmware executable code (that can have a dimension of several MBytes) will result in high airtime costs. 2. The probability of an outage during this big fi le transmission is increased, thus reducing the reliability of the operation. 3. Additional memory (and consequently costs and complexity) on the application side is required to store the fi rmware before the module re-fl ashing operation.

n d .c o m

UPDATE SERvICES The advantages of Telit Firmware Update Services are: 1. The dimension of the fi le to be transmitted can vary from 5 % to a maximum of 10 % of the overall original fi rmware code size. The cost of the airtime is therefore reduced by 90 % or even 95 %. 2. No external additional memory is required, thus no additional costs, complexity or certifi cation issues need to be considered. Telit Firmware Update Services technology is very easy to implement for the integrator (requiring virtually no effort on the application side) and it is highly reliable and not expensive. The extensive fi eld tests that Telit is performing are showing practically 100 % of upgrading success. However, in case of failure during the Telit Firmware Update Services upgrade operation, a rollback procedure is implemented. In the event of unpredictable issues arising during the Telit Firmware Update Servicesoperation, the rollback is invoked and the previous fi rmware version will be re-established. In this way, the possibility of losing the connection to the application is eliminated.

The Telit Firmware Update Services Portfolio and Offering Telit will gradually upgrade its entire product portfolio in order to offer its customers the possibility to take advantage of the Telit Firmware Update Services feature.

by Tony Spizzichino

Thanks to Telit Firmware Update Services m2m server, Telit customers will be able to remotely manage their products, reduc ing the fi eld maintenance and associated costs to the lowest possible grade. The OMA-DM (Open Mobile Alliance for Device Management) compliant version will also be offered as an option. In addition, the Telit Firmware Update Services feature will be integrated into the new innovative dual core Telit GE863-PRO³ product concept, allowing custom ers to further take full advantage of Telit Firmware Update Services implementation as described on their appli cation fi rmware. An m2m application based on GE863-PRO³ will provide the integrators not only with a cost reduction for maintenance but also with the possibility to fi x bugs on their application fi rmware. It is therefore possible to plan the integration of additional features for devices already installed in the fi eld. For more detailed information about Telit Firmware Update Services contact your Regional Telit Represen­ tative. You can find a detailed contact list on page 91.

As already announced in the previous issue of telit2market, Telit has signed a partnership agreement with the worldwide leader of FOTA technology, Red Bend. By integrating the Red Bend unique FOTA technology into its own protocol stack, Telit is able to remotely upgrade its products by transmitting only a delta file, which represents the difference between one firmware version and another.

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TELITCOMPETENCE

TELITCOMPETENCE

MTBF

RElIABIlITY PREDICTION FOR M2M WIRElESS SOlUTION APPlICATIONS

by Guido Walcher

I

ntegration of reliability in the design process is a key factor for achieving product quality. It begins with the design conception and continues to and beyond the fi nal stage of development with the goal of achieving the customer’s expectations. This way, reliability is a factor of the design from the early stages of the project. An important element of the design for reliability process that Telit has introduced in its design methodology, is reliability prediction which allows estimation of MTBF – (Mean Time Between Failure), or the equivalents MTTF (Mean Time To Fail ure) and FIT (Failure In Time) which is the rate of failures per billion device hours. The prediction method mentioned here is usually applied in the Telit R&D lab at the design level, and now Telit will offer it as a service to its clients. The MTBF estimation provides a quantitative basis for evaluating product reliability and is one of the methods used by Telit to guide the design decisions throughout the development cycle as well as product life cycle. In MTBF calculation Telit utilizes specifi c tools, partly acquired on the market and partly developed from extensive experience and expertise, in which the hardware of an m2m module is represented by one or more circuit documents that contain records for the various components of the device. These records are the relia bil ity model of each component.

14 TELIT2MARKET

A custom Telit library has been developed, and it contains the reliability model of all the components utilized. These models have been defi ned starting from the reliability models defi ned by the Telcordia SR-332 standard and have been corrected with the reliability data obtained from the suppliers. The reliability models of the components are continuously updated as new data comes from the suppliers. Telit has built a modular, hierarchical system model for each product. In this model a main circuit is at the top of the system hierarchy and the structure proceeds in a top down, modular organization, expanding to lower levels of hierarchy adding sub circuit parts. The advantage of this structure is that it allows the calculation of the MTBF parameter with the characterization of three operating states of each modular part of the device: ON, IDLE, and OFF. In the ON state, all the components are considered working, while in the OFF state, the overall device is considered switched off. For the characterization of the IDLE state, only some sub circuits of the device are considered to be OFF, while the other ones are ON. Tuning the duty cycle parameter of each sub circuit, Telit calculates the MTBF with different percentages of ON, OFF, IDLE. This model, based on the identifi cation of IDLE status, fi ts the real operation of an m2m module better and enhances the quality of the result, as a better approximation in the evaluation of MTBF, compared to a single circuit design in which only an ON-OFF working model is possible.

Also the environment temperature profi le must be char acterized to provide realistic results of the calculation. This profi le has to be described in terms of temperature duty cycle: i.e. the percentage of time in which the device works for every temperature. Extending the model above to a wireless application, Telit performs, together with its customer, a specifi c analysis on the application. The application analysis includes the BOM, operative temperature, and duty cycle which are associated to the environmental confi guration which is either GB (Ground Benign) or GF (Ground Fixed) or GM (Ground Mobile), (see detailed defi nition at the end of the article). The insertion of the part of the customer application is managed like a circuit modular part, as mentioned above. With this service the customer is provided with a report developed for the reliability level of the specifi c application. The Telit Quality Department has a dedicated engineering team specializing in reliability activities that, in cooperation with the Telit Technical Support Center, provides the customer with the MTBF value of the m2m module in the specifi c application as well as the total MTBF for the whole application. In summary, it can be said that to evaluate the MTBF of an m2m application the customer has to provide Telit, through the Telit Technical Support Center, with information about the m2m application including: BOM, temperature behavior, duty cycle and environment.

Environment definition for MTBF calculation: GB: Ground Benign Non mobile, temperature and humidity controlled environments readily accessible to maintenance; includes laboratory instruments and test equipment, medical electronic equipment, business and scientifi c computer complexes, and missile and support equipment in ground silos. GF: Ground Fixed Moderately controlled environments such as installation in permanent racks with adequate cooling air and possible installation in unheated buildings; includes per manent installation of air traffi c control communications facilities. GM: Ground Mobile Equipment installed on wheeled or tracked vehicles and equipment manually transported; includes tactical missile ground support equipment, mobile communication equipment, tactical fi re direction systems, handheld communications equipment, laser designations and range fi nders.

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TELITCOMPETENCE

SOFTWARE – TElIT SOFTWARE PROCESS T

he goal of this article is to describe all the processes that are used in order to assure maximum control and quality of the software that is installed in the m2m modules produced by Telit. These processes involve all the phases such as design, development and maintenance. The Software Life Cycle The software life cycle can be summarized by means of the “Water­ fall Structure” explained in the following figure: The main goal of the “Waterfall Structure” process is to create a repeatable and con­ trolled process.

Requirements definition phase

Design phase

Code generation phase

The Design Phase During the design phase, the Requirements/Request Specifications are translated into Design Specifications defining software archi­ tecture, software components, interfaces, and other characteristics of a system or components. The specifications input are analyzed by the software team to produce the needed design specifications. The test validation department develops the acceptance test and organizes the field test in accordance with the project requirements specification or change

16 TELIT2MARKET

request specification. The software manager with the software project leader verifies the actions to implement the new feature/ project in accordance with available resources, technical aspects, and timing constraints. This defines the software project planning. The product manager and the software manager decide on a soft­ ware release version, if available, to implement the new feature/ project.

Alpha phase

The Requirements Definition Phase While in this phase, product management is responsible for sub­ mitting all the requirements documents to R&D and to the software department. The documents are analyzed by the software depart­ ment manager with his or her team in order to understand if all the requirements are feasible. When deemed to be feasible, product management cooperates with the software department manager to produce detailed documents defining the new features or the new project requirements. Throughout this preliminary phase atten­ tion is focused on software development cost. Also, backward com­ patibility risks and regression risks are analyzed and evaluated.

by Giuseppe Surace

Beta phase

Zero defect build phase

Production

The Code Generation Phase During the code generation phase, the design specifications are translated into a machine­readable form. Once the code has been generated, program testing begins. The software project leader and software manager, in accordance with resources and time constraint, may decide to use an increment­ al approach. The software development may be split into groups of functionality with independent code generation and alpha phases and independent acceptance tests and product conformity tests. Throughout this phase the testing process focuses on the logical internals of the software, assuring that all statements have been tested, and focuses on the functional externals. Tests are conducted to uncover errors and ensure that defined input will produce actual results that agree with required results. If during the code genera­ tion new features are required, design specifications are updated, a new software project plan is prepared, and new needed tests are defined and developed.

The Alpha Phase The software build is generated and named in this phase. All of the required features are implemented, integrated and tested at the log­ ical level. The mission of the alpha phase is software verification; the process of evaluating the software to determine whether the product of the previous phase satisfies the conditions imposed at the start of the project.

The Zero Defects Build Phase The software release version enters the zero defect build phase when no more defects are discovered during all preceding test procedures. It means that the software functionalities behavior is correct for the scenarios of the performed acceptance test, product conformity test and field test. The zero defect build phase is used, if required, to submit the software release version to the certification bodies or competent authorities for type approval. The software release version is “frozen.” No new features or required changes can be accomplished. Defects uncovered during product conformi­ ty testing are fixed.

1

The acceptance tests are then run. Every time a defect is found, a specific test to reproduce it is added in the test procedure. Regres­ sion risk tests are also run. After fixing a group of defects, a new soft­ ware build is generated and named for its traceability. Acceptance test and regression risk tests are run in order to minimize the resid­ ual defects. The process exits the alpha phase when minor defects are present and only cosmetic changes are required. The software development process restarts from the previous phase if major de­ fects are discovered or if changes or new features are needed. The validation team is responsible for running the acceptance test and organizing the field test. The test engineering department is re­ sponsible for developing and organizing the final inspection test. The Beta Phase The verified software build released by the previous phase becomes a beta software release version named with a proper identification code for its traceability. The beta version is ready for field testing, final inspection test and “friendly” customer feedback.

On planned production releases, an extended field test is made. The extended field activities cover a complete worldwide tour with interoperability tests and conformance tests with major network operators.

The beta software release version is “frozen.” No new features or re­ quired changes can be accomplished in the actual phase. The mis­ sion of the beta phase is software validation; the evaluation of the software at the end of the development process to determine if it sat­ isfies specified requirements. Validation is the “end­to­end” verifica­ tion. Defect fixing continues. The goal is to do everything possible to reach a zero bug build phase in accordance with the results of the “bunch” of available test procedures. For every defect found. a specific action is taken and a new test is defined, prepared and added to the test procedures. An acceptance test and product conformity test are run at least once with “pass” response, before running the field test.

If relevant deviations are detected from the actual expected results, the software project plan is updated accordingly and the product manager is informed. If no relevant deviations are discovered, the beta software release version is delivered to the Test Engineering Department (TED). TED is responsible for running the tests used dur­ ing the production process to accomplish the final inspection on the product. It is a common procedure to deliver a beta software release version to a “friendly” customer. This activity is a transfer phase and the test manager represents the user.

The Production Phase Production software release version is in production; defects uncov­ ered throughout the production process (final inspection test) are collected and analyzed in the laboratory. Specific tests are prepared and run to fix defects. These tests are used in the next projects to assure that the defects are avoided in the next software release versions.

Software Quality Assurance Product evaluation and process monitoring are the software quality assurance (SQA) activities that assure the software development and control processes described above are correctly carried out and that the project’s procedures and standards are followed. Products are monitored for conformance to standards and processes are monitored for conformance to procedures. A fundamental SQA technique is the audit, which looks at a process and/or a product in depth, comparing them to established procedure and standards.

Software reviews are conducted at the end of each phase of the life cycle to identify problems and determine whether the interim pro­ duct meets all applicable requirements. The test procedure men­ tioned earlier is used to carry out this activity in accordance with the SQA plan.

Conclusion A traceable and punctual process definition ensures a high con­ fidence in the released software. Replicating the best practices is a real help in delivering software on time and with the expected quality. The overall process is continuously improved by adding to the test procedure new test­cases which are very often directly designed as a result of the customer experience. It is a matter of fact that the software development process in Telit is rigorous and well defined. This is an assurance certificate for all our customers.

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TELITCOMPETENCE

SEM, BAMES

& TElIT TEAM UP:

FROM EMS PRODUCTION TO INTEGRATED M2M SERvICES I

n today’s highly competitive business environment, the capability to offer a complete and integrated value chain, from component procurement to aftermarket, through Tier-1 engineering services is becoming the key differentiator in the electronic services market. This is the mission of BAMES (Bartolini After Market Electronics Services) and its affi liate SEM (Services for Electronic Manufacturing), the Italian-based leader in the delivery of innovative electronic manufacturing services. Both companies are strategically located in the

SEM Value Proposition • • • •

Strong Competencies (Electronic Technology) Complete End-to-End Offering (from Design to After Sales Support) Wide Product Set (ICT, Telecom, Industrial, RF & Optical) Strong SCM – Global Network

Products and Applications SEM Design Center has developed several products and applications: • m2m products and applications • Intelligent vehicle tracking • Wireless applications • WIMAX base stations • Crypto security applications • Software for secure transactions (Banking, Other) • Photovoltaic applications

Telit Based Applications SEM is the Integrated Manufacturing Partner of Telit m2m modules. SEM service offering to Telit customers includes: • Just-in-time production of Telit based products • Competence center to develop m2m applications • Test support

18 TELIT2MARKET

Technology District of Vimercate Italy, close to Milan in the heart of Europe. The technology site was formerly owned by IBM, until year 2000, and then by the Canadian global EMS company Celestica until October 2006. At that time Bartolini Progetti Spa and Celestica Corpo ration announced a strategic alliance through divestiture of Vimercate Italy Operations. As a result of this announcement, Celestica Italia S.r.l. changed the company name to Bartolini AMES (BAMES). Borghi Trasporti (Technical Courier) also has been recently incorporated. Therefore, the integrated value of the three companies, which are physically located in the same site, is a unique offering in the European electronic services market. In 2007 BAMES also entered into a strategic agreement with Telit Wireless Solutions. SEM manufactures Telit m2m modules and will become a Telit Technology Leadership Center to support Telit customers.

processes. Furthermore its supply chain exploits the long lasting relationship with the main global supplier of electronic technology.

by Paolo Piazzi

• Inventory management • Customer order desk (order management) • Inbound and outbound hubs, customs, and distribution (direct ship to customers)

MANUFACTURING: Capability and Continuous Improvement SEM capabilities in electronic assembly, packaging and test processes are based on three decades of experience as the European Manufacturing Competence Center of IBM and Celestica. The assembly and test of printed circuit boards is performed with the most advanced technologies and manufacturing equipment to deliver the best quality on a wide range of electronic boards to our customers. Process capabilities: • Leading edge SMT assembly • System assembly • Optoelectronic assembly • Wire bonding and fl ip chip assembly • Process control

ENGINEERING SERVICES: Vitality for Global Business Competitiveness SEM invests signifi cant efforts and resources in research, development and innovation. SEM Engineering Services capitalizes on the knowledge gained from both customer applications and its own internal development and manufacturing operations. Three main service areas can be described: • Hardware, software, and mechanical design • Structural and functional test development • Material analysis and product qualifi cation services

Profile of SEM Services for Electronic Manufacturing (SEM) is focused on services for the electronic manufacturing market and aims to be a reference for customer innovation. The company, together with BAMES and Borghi Trasporti, makes a unique combination of integrat ed technological and logistic services. The personnel, highly skilled and with many years of experience within global companies, enables SEM to provide customers with complete and best in class solutions. The company is markedly characterized by design and engineering capabilities, fl exibility, responsiveness and usage of state-of-the-art IT tools and

Robust test processes, design and implementation: • Structural testing (ICT, X-Ray, AOI) • Functional testing – tailored on customers’ products

SUPPLY CHAIN MANAGEMENT: Customer Oriented Solutions

Ghostway-Tracker developed by SEM

SEM Supply Chain Management is designed to be fully customer oriented with capacity to satisfy a large spectrum of needs: • Worldwide component procurement • Demand supply in high churn order

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TELITCOMPETENCE

Design Services • • • • • • •

New product design and qualifi cation Product design optimization for cost reduction Board layout design Signal integrity simulation RF simulation Firmware and software development Mechanical design

Test House • • • •

Design for Testability (DFT) analysis Test process design Functional test development In Circuit Test (ICT) fi xture development

BAMES

TELIT m2m module production: QUALITY PROCESS The quality process designed for Telit m2m module production is based on the following three key actions: RECEIVING INSPECTION – the incoming product is not released for production until it has been verifi ed as per “Receiving Inspection Procedure.” The quality specifi cation for each part is documented. Depending upon the status of the supplier/product, this verifi cation may range from 100 % inspection to dock-to-stock. The level of verifi cation is determined by related procedures and supplier performance.

Laboratory Services

BAMES, Bartolini After Market Electronics Services is a leader in the after market services such as product configuration, distribution, installation and maintenance.

REPAIR CENTER: New Competences for Service Integration

PROCESS CONTROL – it is implemented with daily and weekly monitoring, including Electrostatic Devices following ANSI S.20.20 requirements, Moisture Sensitive Components JEDEC standard, and 100 % Final Inspection by attributes integrated by Out of Box product audits following the ISO 2859 sampling method.

The BAMES repair center has been organized to handle several types of electronic systems repair with special attention to fl exibility and to customer security data. Innovative business, SCM processes and technology repair capabilities are differentiating the offering from competition in Europe, making this reality unique.

As a company that supports customers’ commitment to quality, SEM is carrying on the quality policy and activity to manage the assurance of quality in its own operations.

IN PROCESS CONTINUOUS IMPROVEMENT – it is supported by 8D method approach to track and solve problem identifying root causes and implementing effective corrective actions.

COMPUTER BASED PRODUCTS

SEM is certified for its quality-environment-ESD according to the following standards: • ISO 9001:2000 (Quality Management Systems) • ISO 14001:2004 (Environmental Management Systems) • ANSI 2020: ESD International Certifi cation • IPC 7711-7721-JSTD01-A610 • COMPTIA A+ HW & SW

IT INNOVATION

• • • • •

Chemical analysis Construction analysis Scanning electron microscope analysis Shock and vibration tests Product qualifi cation process

QUALITY: Guarantee of Excellence

These certifi cations are not only a proof of the capability of the entire SEM organization to assure the quality and reliability of its product and service but also a guarantee that all the SEM products are designed and manufactured in compliance with the strictest standards of work safety and environmental protection.

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SAP MIGRATION: The company is carrying on the migration of a new tailored SAP Enterprise IT. The migration is a challenging process, with assistance managed by a task force of experts in industrial processes, that, in cooperation with suppliers, is implementing the latest version of SAP ECC 6.0 for the factory production management and the organization of logistic operations and SAP Exchange Infrastructure (SAPXI), the SAP NetWeaver tool that will allow BAMES to exceed the complexity of systems and provide full integration process.

BAMES PC Repair Center provides diagnosis and repair coverage for notebook and desktop hardware problems including system board repair, LCD screen repair and other component level repairs, as well as installation of upgrades and parts replacement. The SCM process includes advance exchange of parts in Europe.

DIGITAL CAMERAS The recent enhancement of site repair capabilities and competencies allowed the addition of digital photo cam eras in the product set serviced. DFC benefi t of fast and affordable service, and state-from-the-art electronic service capability.

LOGISTIC SERVICES INTEGRATION: Opportunity for Faster Deliveries The Vimercate site offering is a great competitive opportunity for companies focused on the “one-stop” integration of services and logistics. Physically located in the same site of BAMES and SEM, “Borghi Trasporti” offers a technical courier, special transportations and fast distribution service. The integrated offering of the three companies is unique in Europe.

POS (Point of Sales) BAMES offers repair of many types of POS systems, with high volume, dealing with companies that are leaders in this market sector. We offer the “repair service” with or without material consignment or the full service including the on site service (faulty collection, replace/repair, delivery to the end customer). All technicians are certifi ed/authorized by OEM system POS producer.

LABEL PRINTERS BAMES has been certifi ed as an Independent Service Provider by the market leader. The service capability list includes intelligent logistic products, a rapidly emerging market segment.

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TELITCOMPETENCE

Telit’s Design Center in Cagliari, Sardinia

BOOSTING SHORT RANGE

WIRELESS AND CUSTOMER DESIGNS by Eli Avivi

Sardinia is the second largest island in the Mediterranean after Sicily. It is located west of the Italian main land, east of Spain and south of Corsica. With less than two million inhabitants, it is famed for beautiful beaches, agriculture, culture and wonderful sights. This Italian island has kept its relative independence over the years. Today, the island is the center of European and Italian tourism.

T

elit founded the Sardinia Design Center in the second half of 2006; however, most of the engineers were recruited at the end of 2006. The site is located in Sa Illeta near Cagliari, the capital of Sardinia. It is located just a 15 minute drive from the Elmas airport. The site is supported by a special program of the Italian gov ernment aimed to develop a few regions in Italy. Wi-Fi/GSM module – Bottom view (GSM part)

Scope of Telit’s Design Center: Customer Applications & Support Projects One of the two main purposes of the design center is to support Telit customers in bringing their own Telit based products to market with a much faster time-to- market performance. The design center offers its design capability to key Telit customers and delivers a variety of services to allow better integration and fast use of Telit products. The service options include interface boards, Python based custom applications and ARM7™ based custom fi rmware development as well as tailor made complete devices. Software Architecture

Hardware Architecture UART

Memory UART

UART

ARM7

GSM GPRS Module

Main Application

Kernel

GPIO

GPIO

TCP/IP

SPI

Test Application

Platform API

Operating System

File System

MUX

The project for designing an emergency call (E-Call) device is close being released. This product is based on Python and decreases the customer’s time-to-market by implementing a customized application in the module. This project demonstrates the possibilities of realizing advanced scripts in Python. OTA and serial protocols were implemented in the module using Python. The product is functioning well and successfully integrated with the system.

Short range wireless technologies and m2m Telit provides cellular m2m modules for global deployment. The modules operate on GSM/GPRS, CDMA and UMTS/HSDPA networks. Sardinia’s Design Center forms Telit’s competence center for ZigBee™, Wi-Fi™, Blue tooth®, GPS™, WiMAX™ & short range RF. Its convergence with long distance radio frequency, providing the necessary expertise for the Telit group.

Hl drivers

Projects Under Development

Power supply ll drivers Memory

Wi-Fi/GSM module – Top view (Wi-Fi & host controller parts)

22 TELIT2MARKET

UART

SPI

A2D

GPIO

Today, the site includes 26 engineers from the most important development fi elds: hardware, software, and testing, and it is in process of further recruitment. Most of the engineers are young, highly motivated and mostly graduated from the local university, Cagliari University.

The fi rst project in design is a customer interface board. The board enables the customer to interface the application with a Telit module. It reduces the development effort and positions the customer to realize a fast integration.

The management of the site includes experienced engineers and leaders from different companies such as Motorola, Marconi and Ericsson. The management has deep experience in hardware, software and testing. Their background includes real time systems, wireless products, RT operating systems, Linux, device drivers and applications, schematics and testing.

Another project of networking chip integration is in its fi rst steps of design. This design will allow customers to use the combined capabilities of the GPRS module and the networking chip to interface with the GPRS the same way as interfacing to other networks supported by the chip.

Wi-Fi/GSM Module The Wi-Fi/GSM fi rst prototype is undergoing debug steps and the software development is almost complete. This module supplies dual access to terminals, which would communicate with their local server using a Wi-Fi network and remotely using GSM/GPRS. Telit is a member of ZigBee™ Alliance

ZigBee™ Library After a period of research, the team is demonstrating a simple router which integrates both ZigBee™ and GSM and routes data from the local ZigBee™ network to the remote server using the GSM/GPRS network. The library is being developed to supply dual access (ZigBee™, GSM) to the terminal and a router between both networks for customers. Bluetooth Accessory Application The Bluetooth accessory application is a handset profi le application using Python script and National™ Bluetooth chipset. This application makes it possible for the customer to use a GSM module equipped with a Python application to support a handset Bluetooth® device by adding the National Bluetooth chipset. A remote SIM card is beeing supported by a SIM Access Profi le interface implemented in Python using the SAP enabled module. The next step will be to follow up with more chipsets.

Frank Heineck, Managing Director of Telic, Germany Telic relied on the support and experience of Telit’s extended customer support center in the development of its small positioning expert: “Telit helped us develop the product with its broad development support. As a result, we have achieved a clear technological advantage and have markedly improved our market position. We’ve reduced the development time for this new Picotrack generation to an absolute minimum and focused our development resources on customerspecific features. Thanks to Telit’s expertise and experience, we completed development in just nine months.”

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TELITCOMPETENCE

CE CERTIFICATION ON vERTICAl APPlICATIONS SOlUTIONS

by Gennaro Crocamo

A product that uses a certified GSM/GPRS/UMTS module normally requires a limited amount of testing. Nevertheless all the certification steps have to be carried out carefully.

A

necessary requirement before placing a new product on the European market is to verify that it meets all the required European regulatory standards. The compulsoriness of the CE mark displayed on the packaging allows the free commercialization of the product in all the countries inside the European Union & European Free Trade Association (EFTA). All the products employing modules in GSM/ GPRS, UMTS, DECT technology, as well as Wi-Fi, ZigBee and short range devices, are regulated by the Radio and Telecommunications Terminal Equipment (1999/5/EC) directive and have to follow what is indicated therein. This method of self-declaration and certifi cation substitutes the previous well known procedure “Type Approval”. Different categories of products require different types of certifi cation processes. Some of them, according to their characteristics and utilization, can be subjected to additional European directives. Therefore it is important to identify all the harmonized standards to which the product must conform.

Sicom test s.r.l. is a telecommunication test laboratory located within the Area Science Park of Trieste in Italy. The mission of this company is to perform measurements and tests on telecommunication products for certifi cation, network operator acceptance and end-user quality assessment. Sicom will manage the compliance service by indicating the optimized path and performing all the necessary steps that the directive requires to allow a m2m integrator to apply for the fi nal certifi cation. The engagement of a Notifi ed Body is usually not necessary for this kind of application, but in cases of large production numbers, where the available budget is not an issue, the Notifi ed Body Opinion is usually requested by the customer. During the product certification process, Sicom: − evaluates the product technical documentation − highlights incorrect documents and indicates the possible modifi cation − identifi es the frequencies and all the harmonized standards to the which product must conform − determines the list of tests to be achieved by the product and to be enclosed in the technical construction fi le in accordance with the directive

− p erforms technical evaluation of the dossier determining the list of tests to be executed internally or through qualifi ed partner laboratories − completes the product technical documentation inserting the test reports and evaluation − guides the customer to produce the declaration of conformity − sends the technical documentation to a Notifi ed Body for evaluation optionally and on request − indicates to the integrator when the certifi cation process is concluded and the CE mark can be affi xed Once completed, the product’s technical documentation must be conserved, for a minimum of 10 years after the last product is placed on the market, by the product’s legal representative who must have a valid and registered address within Europe. Sicom instrumentation includes a system for SAR (Specifi c Absorption Rate) measurements, unique in Italy, and the capacity to perform other human exposure evaluations for telecommunication terminals. SAR is a measure of the rate of radio frequency energy absorption by the human body when exposed to an electromagnetic fi eld. All devices including Radio Frequency (RF) transmitters which are used in close proximity to the human body must be evaluated against human exposure standards which set basic restrictions for the Specifi c Absorption Rate of RF energy by any part of the human body. Sicom’s SAR measurement system is capable of perform ing tests on both the head and the torso and according to the European and American standards. The laboratory is conducted according to the ISO/IEC/EN 17025 standard and it is accredited by the Italian Ministry of Communications. It is also qualifi ed by RINA, the Italian Notifi ed Body for Railways, for tests on railways telecommunication products and is a member of Global Certifi cation Forum and member of PTCRB (PCS Type Certifi cation Review Board.) In addition to the CE service on this specifi c product Sicom can offer and execute the full set of tests on newly developed products and products with a complete new design, both for the European market (CE and GCF certifi cations) and for the American and Canadian markets (FCC and PTCRB certifi cations).

TElIT TECHNICAl SAlES TEAM SUPPORTS RUTRONIK’S EUROPEAN WIRElESS ROAD SHOW F

rom March to October 2007, the distributor RUTRONIK carried out a se­ ries of wireless workshops “ThinkWireless!” in 20 Eu­ ropean cities, organized in cooperation with the manu­ facturers Telit Communications, Infineon, Microchip, Tyco Electronics, Free2Move and Fastrax. Approximately 600 customers across Europe took part in the workshop series. The series highlighted pioneering innovations and applications from the world of wireless control, na­ vigation and timing, identification, data transfer con­ nections and best power solutions as well as technol­ ogies such as GSM/GPRS, GPS, Bluetooth, WLAN, ZigBee, ISM. For Rutronik it was very important to demonstrate its close cooperation with Telit, which means the best possible commercial and technical support and reliable commitments to customers. In general, wireless components cannot simply be sold on the basis of a product catalog. In addition to product knowledge, distributors require profound expertise in terms of the technology and the application. “These seminars have also supported our company to show the market that we are committed to be one of the leading distributors within high technology solutions,” emphasized Lars Mistander, Manager Wireless Devel­ opment Center.

The program in the workshop series was divided into two sections. In the morning, participants saw presenta­ tions by RUTRONIK’s Wireless Development Center and expert lectures by the manufacturers. To emphasize the high technical approach, most presentations were held by technical application engineers. The afternoon fea­ tured a more practical approach: application presenta­ tions, testing of development kits, practical comparisons of several products and the afternoon also offered time for questions and discussions. Another important bene­ fit was that almost all RUTRONIK sales engineers and FAEs across Europe received excellent technical training on the products presented.

Lars Mistander, Manager Wireless Development Center, RUTRONIK

“Telit’s presentations got the best rating/feedback from the participants in terms of interest and performance,” said Lars Mistander, Manager Wireless Development Center, RUTRONIK. “Also these seminars gave Telit the opportunity to point out their competence within the GSM/GPRS arena and present their new product port­ folio. Furthermore, this was a very important platform for Telit to underline its clear target to become one of the leading and highest growing m2m suppliers in Europe.” RUTRONIK is now evaluating all leads and opportunities resulting from the workshops. “But we can already say, the event has generated a lot of new samples orders and interesting design­in discussions, particularly on Telit products,” summarized Lars Mistander.

Sicom test s.r.l. www.sicomtesting.com 24 TELIT2MARKET

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2

TELITPRODUCTS

IN THE SPOTlIGHT:

GE863-PRO –

TELIT DUAL

by Marco Contento

3

DESIGNED FOllOWING OUR INNOvATIvE IDEAS T

he one who wants to achieve excellence in a pro­ duct can not accept any compromise. In fact, tech­ nology and performance are required at the leading edge. With the GE863-PRO³, Telit engineers have created a product that, from every point of view, supports Telit’s ambition to develop a powerful m2m module to fulfill the requirements of the most demanding customers. As a result of Telit’s recent product inno­ vation, its engineers have found new ways to achieve new milestones in the m2m arena. The GE863­PRO³ is a complete hardware platform with exceptional performance suitable for applica­ tions with a high demand for power calculation. An ARM9™ processor completely dedicated to the cus­ tomer’s application, along with an independent quad band GSM/GPRS engine, form the heart of the GE863­ PRO³. As a result, the module delivers 220 MIPS to the customer’s application. 8 MB SDRAM and 4 MB flash complete the hardware configuration.

Its low profile and the extended programming capa­ bilities in Python and C++, along with different inter­ faces such as SPI, IIC, SD/MMC and USB (Host/Device), give connectivity to external peripherals such as camera, keyboard, display, Wi­Fi, Bluetooth, Smart­ card, SD Card, Ethernet, ZigBee or GPS, for which Telit can offer reference designs. Telit’s offering for the GE863­PRO³ also includes a LINUX operating system, the drivers for different peripherals and a complete C/C++ and Python development environment. The customer also has the possibility of using their own system environment. For detailed information about Telit´s products, please visit www.telit.com

TELITPRODUCTS

by Marco Contento

GT864 TERMINAl – EASY FEATURES AT YOUR FINGERTIPS I

nnovative technology is always something more than originally intended. For some, it is the source of new inspiration. The kind of inspiration found behind the GT864. The new GT864 terminal is the complete modem terminal for m2m applications based on the GE864 GSM/GPRS quad band core engine, including an integrated SIM card reader. The GT864 offers all relevant data services over the GSM/GPRS networks, extended temperature, integrated TCP/IP stack by means of the EASY GPRS® feature, directly controlled by AT commands and with a broad supply voltage range (5 – 36 V DC), which makes the GT864 terminal a complete stand alone solution for m2m applications. The Telit GT864-PY, on the basis of the EASY SCRIPT® feature and with a PYTHON script developed by the user, allows self-controlled operations, which allow, by means of the RS-232 interface, communication with a

list leIs diamconsent lore magna adigna.

sensor or actuator. Therefore, the GT864-PY terminal offers a complete hardware platform for individual cus tomer solutions. The Telit GT864-QUAD module has analog audio I/O at the mini USB connector that supports the connectivity of a headset or microphone/speaker, while the Telit GT864-PY module has on the same connector some General Purpose I/O (GPIO) to use external digital sig nals to control the behavior of the terminal. The most important benefi ts that the GT864 brings to customers are: • Broad supply voltage range (5 – 36 V DC) • Analog to digital converter (GT864-PY version only) • EASY SCRIPT® feature, to run Python scripts (GT864PY version only) • EASY SCAN® feature, to scan all the GSM channels and reporting all available parameters • Jamming Detection and Report • SIM Access Profi le, to access a remote SIM through the serial port • CMUX functionality (GSM 07.10), which allows three parallel sessions between the Telit module and the customer’s application through the serial interface For detailed information about Telit’s products, please visit www.telit.com

26 TELIT2MARKET

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TELITPRODUCTS

TELITPRODUCTS

THE TElIT PRODUCT RANGE FORM FACTOR AND FAMIlY CONCEPT GSM | GPRS

GSM | GPRS

GE 864-QUAD Embedded

GT 863-PY

GE 864-PY

Terminal

Embedded

GSM | GPRS GSM | GPRS

GE 864-AUTO Embedded

GT 864-QUAD Terminal

GT 864-PY

GSM | GPRS

GM 862-QUAD

GC 864-QUAD

GM 862-QUAD-PY Modem

GSM | GPRS

GM 862-GPS Modem

GSM | GPRS

GE 863-QUAD Embedded

GE 863-PY Embedded

GSM | GPRS

GE 863-GPS Embedded

Compact

UMTS | HSDPA 7.2

UC 864-E Compact

UMTS | HSDPA 7.2

UC 864-K Compact

UMTS | HSDPA 7.2

UC 864-G Compact

GSM | GPRS

CDMA | 1xRTT

GE 863-PRO 3

CC 864-DUAL

Embedded

28 TELIT2MARKET

Compact

GC 864-PY

Same form factor, same connectors

Modem

Compact

For detailed information about Telit’s products, please visit www.telit.com

GSM | GPRS

Same logical interface

Same logical interface

Terminal

TELIT2MARKET

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TELITPRODUCTS

TElIT CDMA PRODUCTS Telit APAC is the leading CDMA (Code Division Multiple Access) embedded module and external modem provider not only for the Korean market but for the APAC region. Telit APAC successfully launched its first CDMA data module in 2000 and the first CDMA 1x Ev-DO module in 2002. The modules have been shipped to Korean and Chinese markets. Additionally, Telit APAC launch HSDPA (High Speed Downlink Packet Access) modules based on its enriched experience in providing cutting-edge modules and modems for the m2m communication industry.

For detailed information about Telit’s products, please visit www.telit.com

BCM­860S

BSM­860S

BCM­860S is an IS­95A/B CDMA2000 1x wire­ less module with gpsOne® and R­UIM (option) features. It is an ultra­slim and ultra­light pro­ duct weighing only 10g and can be applied to size­sensitive PDAs or Smartphones.

BSM­860S is an IS­95A/B CDMA2000 1x wire­ less standalone modem with gpsOne® and R­UIM optional features. It is suitable for industry and telematics applications.

BCM­865

MDT­800

CC864­Dual

BCM­865 is an IS­95A/B CDMA2000 1x wireless module with ADC and R­UIM optional fea­ tures. It is an ultra­slim and ultra­light product weighing only 10 g and can be used in size­ sensitive terminals. With its compact design and extended temperature Telit BCM­865 is an ideal platform for all range of m2m applica­ tions.

Telit MDT­800 is a complete modem solution for wireless m2m applications. Based on the BCM­865 core engine, it is available as the IS95A/B CDMA 2000 1x wireless mobile data terminal with standalone GPS features. With its ruggedized design and extended tempera­ ture, the Telit MDT­800 is an ideal platform for tracking and fleet management or security systems.

The CC864­DUAL is a CDMA/1xRTT wireless module designed to have the same form, fit, and function as its GSM/ GPRS and UMTS/HSDPA counterparts in the uni­ fied form factor product family, respectively, the GC864 and the UC864. This enables inte­ grators and developers to design their appli­ cations once and take advantage of the truly global coverage and service flexibility afford­ ed by the combination of the two most pre­ valent cellular technologies worldwide.

30 TELIT2MARKET


TELITPRODUCTS

TELITPRODUCTS

EXPANDING THE CUSTOMER’S MARKET THROUGH THE TElIT UNIFIED FORM FACTOR AND FAMIlY CONCEPT GSM/GPRS GC864­Quad

D

uring 2007 Telit introduced the Unified Form Factor (UFF) concept, which repre­ sents the idea of a family of products char­ acterized by the same mechanical shape, electrical and logical interface, but making use of different radio access technology. This new approach raises the ROI (re­ turn on investment) of the system inte­ grator, allowing access to geographical markets that require different cellu­ lar technologies by simply using the module with the required technol­ ogy.

The GC864­QUAD (GSM/GPRS) is Telit’s first wireless modem offered with the Unified Form Factor. The second is the CC864­DUAL, which is a CDMA 2000 1x release 0 and IS­95 A/B technology m2m module. The third, UC864 is EDGE/UMTS/HSDPA enabled and also backward compatible with GSM and GPRS networks. Telit always acknowledges the requirements of the developers and has taken great care to minimize any differences in the product interfaces with the Unified Form Factor; nevertheless some minor differences are still present. This is due to the fact that different chipset

32 TELIT2MARKET

technologies have different electrical and mechanical characteristics. However, the application can, with some care, easily accommodate multiple wireless modems. The mechanical integration was a primary objective for Telit. While changing the electrical interface of the application may be simple at times, changing the mechanical is often not trivial and can be difficult or simply too expensive. Therefore, Telit strived to guar­ antee the same mechanical footprint of the GC864 as well as for the hardware platforms of the CC and UC product families. UFF modules have the same length (except UC864­G which is slightly longer) and width; nevertheless, they have a different thickness. The different hardware plat­ forms used for the CC and UC need more room for the PCB. So, the GSM module is single sided, while the other two modules, CC and UC, are double sided. These products embrace different cellular technologies, from GSM to HSDPA, from the IS­95A/B to CDMA 2000 1x, and, therefore, they offer different data transfer capa­ bilities ranging from 9.6 Kbps for the circuit switched GSM to 7.2 Mbps packet data of HSDPA and from the cir­ cuit switched 14.4 Kbps of the IS­95 A, to 153.6 Kbps full duplex packet data of the CDMA2000 1x release 0.

EDGE/UMTS/HSDPA UC864

Telit UFF Benefits • Promotes efficient use of the NRE (non recurring engi­ neering) costs assigned to the development of the customer’s application. • Enables customers to develop applications based on today’s mobile operator GSM/GPRS cellular technol­ ogy, which if required, might be upgraded in the fu­ ture to higher data speed capability such as EDGE/ UMTS/HSDPA protecting the customer’s investment. • Provides one application for different markets. The possibility to design an application once and take advantage of the global coverage and services afford­ ed by the combination of the two main cellular technologies, the GSM/GPRS/EDGE/UMTS and IS­95/ CDMA2000.

CDMA 2000 CC864­DUAL

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TELITPRODUCTS

3G-UC864 T

he UC864 is a complete 3G enabled wireless data module designed to be fully compatible with WCDMA and GSM/GPRS products of the same family. The UC864 enables integrators and developers to design an application once and take advantage of the global coverage and service flexibility afforded by the combi­ nation of the two most prevalent cellular technologies.

UC864-E

UC864-K

With its ultra­compact design and extended operating temperature range, the Telit UC864 is the perfect plat­ form for medium­to­high­volume m2m applications and mobile data and computing devices. The UC864 in­ corporates position location capability for applications in mobile environments such as telematics, personal in­ formation and asset tracking. The extensive interface set, which includes IIC and user definable GPIO, provides for ease of integration of peripherals and actuators. The UC864 is designed for customers with global network coverage. It is also fully backward compatible to existing EDGE and GSM/GPRS networks. As part of Telit’s commitment to protecting its custom­ er’s investment in developing and deploying solutions based on Telit modules, the UC864 boasts a range of func­ tions for over­the­air maintenance and management of software in the module.

Features

UC864-G

34 TELIT2MARKET

• • • • • • • • • • • • •

HSDPA 7.2 Mbps UMTS/HSDPA (WCDMA/FDD) 850/1900/2100 MHz Quad­band GSM/GPRS/EDGE 850/900/1800/1900 MHz SMS (Short Message Service) and voice Minimal power consumption Fully backwards compatible to GSM/GPRS and EGDE TCP stack with IP and UDP protocols Standard and extended AT command set 3­Channel ADC Supply voltage range: 3.5 – 4.2 V DC Various status indications In & out of range status Firmware upgradeable USB or via OTA

Specification: • W CDMA (HSDPA) data transmission speed: - Downlink up to 7.2 Mbps - Uplink up to 384 Kbps • EDGE - Downlink up to 236.8 Kbps - Uplink up to 118 Kbps • GPRS - Downlink up to 85.6 Kbps - Uplink up to 42.8 Kbps • Dimension: 30 x 36.2 x 4.8 mm, Weight: 10 gr. (UC864-E & UC864-K) • Dimension: 30 x 45.0 x 4.8 mm, Weight: 12.8 gr. (UC864-G) • 80-pin board-to-board connector • Voice/DATA/SMS service • I/O port • A/D plus D/A converters • Buzzer output • Serial link through UART • Support SIM card interface • USB 2.0 full speed interface • 50 Ohm GSC antenna connector • Output power: Class 4 (2 W, 33 dBm) @ GSM850/900 Class 3 (0.25 W, 24 dBm) @ UMTS FDD I Class E2 (0.5 W, +27 dBm) @ EDGE 850/900 Class E2 (0.4 W, +26 dBm) @ EDGE 1800/1900 Class 1 (1 W, 30 dBm) @ GSM1800/1900 • Nominal voltage: DC 3.8 • Temperature - Operation: -30 °C ~80 °C - Non functional: -40 °C ~90 °C • Power consumption: - Off: ≤ 50 µA - Sleep: ≤ 2.5 mA For detailed information about UC864, please go to: www.telit.com Comparison table UC864­E

UC864­K

UC864­G

- WCDMA FDD I (2100 MHz) - HSDPA - GSM/GPRS/EDGE quad-band - CE and GCF certifi cation - Size: 30x36.2x4.8 mm - Weight: 10 gr. - Target: Europe and Korea

- WCDMA FDD (2100 MHz) - HSDPA - No GSM support - UMTS specifi cations adjusted to SKT/KTF - M IC/SKT, KTF IOT certifi cation - Size: 30x36.2x4.8 mm - Weight: 10 gr. - Target: Korea

- WCDMA FDD 1,2,5 (850/900/2100 MHz) - HSDPA - GSM/GPRS/EDGE quad-band - FCC and PTCRB certifi cation - Standalone GPS - Same 80 pin interface different length - Size: 30x45x4.8 mm - Weight: 12.8 gr. - Target: Americas


TELITPRODUCTS

TELITPRODUCTS

ECHO A

The main problem in each of the listed environments is disturbance, caused by the echo signal that generates degradation of voice quality in wireless networks. Acoustic echo occurs from sounds coming from loudspeakers that refl ect off the surface in the surroundings and bounce back through the microphone to the far end user creating a signifi cant quality reduction. Although acoustic echo is present in every hands-free mobile call, the amount of echo depends on the particular handset design and the model that the mobile user operates. To overcome this phenomenon, Telit has loudspeaker Received signal Received signal Echo Microphone Echo Cancellation Processor

local speech

Speech echo

No echo

Acoustical environment

EC

AGC

Acoustic echo

by Milena Milosevic Codec

CANCELLATION

s the m2m market continues to grow, new applications especially ones with hands-free systems are emerging. The most common examples can be found in the following environments: • Vehicles • Offi ce (during audio or video conferences) • Elevator (help call) • Outdoor systems (such as parking)

Far-end talker

Decoder

implemented a voice-operated device Acoustic Echo Controller in its fi rmware that eliminates acoustic echoes and protects the communication from a howling sound due to acoustic feedback from loudspeaker to microphone. Currently, there are only a few excellent handsets that limit the echo but they come with high prices. Telit’s Acoustic Echo Canceller (AEC) implementation gives the customer the possibility to customize any of Telit’s modules for the environment in which one wants to use them with no additional costs.

Acoustic Echo Canceller Scenario The Acoustic Echo Canceller (AEC) implementation consists of three modules: • A scalable, completely time domain based, Block-NLMS (normalized least mean square) algorithm for Echo Cancellation (EC) • A n Automatic Gain Control (AGC) ( for the transmission path only) • A n additional Noise Reduction (NR) ( for the transmission path only) All algorithms mentioned above, EC, AGC and NR are able to operate independently, although both EC and AGC are necessary to yield suffi cient echo suppression, while NR can work independently. Telit has created AT commands that can manage these algorithms giving the customer a possibility to set different parameter combinations until one gets the best result. This is especially useful for noise reduction since its behavior is based on subjective tests.

NR

+ Near-end talker

)* NEAR END

ECHO

) FAR END

This procedure can be repeated until one gets the best result to apply in the fi eld application. The procedure performed by the Acoustic Echo Canceller Tool consists of: • Estimating the echo from the far end speaker • Creating a loop on the parameters until a good level of echo cancellation is reached

Tools for Automatic Tuning of Acoustic Echo Canceller Telit aims to cancel the echo that is created on the near end and is subject to the position of the speaker and characteristics of the components. Telit has developed a special Acoustic Echo Canceller Tool that gives the user an easy access to audio controls at anytime. The tool offers the possibility to adjust quality settings for audio and determine the threshold that separates echo cancellation from the good signal. As a fi rst step one must choose the correct setup for the connection that will be used for the tests. Then one can proceed with the confi guration of the following parameters: • Echo Cancellation (ECHO Parameters) • Automatic Gain Control (AGC Parameters) • Noise Reduction (NR Parameters)

The tests should be repeated until the parameter combinations give the best result. At the end of the test, a log fi le is created with all the AT Commands used to set parameters and these parameters can be applied to the fi nal applications in the fi eld. The main advantages of the Acoustic Echo Canceller Tool are: • Easy to use • Automatic and quick results • Environment independent • Portable The Acoustic Echo Canceller Tool offers full access to audio parameters. Furthermore, Telit’s support on hardware issues, enabling the choice of the most suitable one, offers a complete audio solution for different environments and gives Telit modules additional value for the audio applications on the market. For detailed information, please visit www.telit.com

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TELITSTORY

TELITSTORY

IS M2M THE SECOND SIDE OF WEB 3.0?

by Gianluigi Ferri

Up to the present, the goal of m2m has been only to put intelligence in the machines by adding (smart) communication network modules. In a standard m2m application, a wireless data module is physically integrated with the controlled machine and programmed to convert the machine protocol. It also means the combination of sensors, middleware, software and mission critical applications like SCADA, BI, ERP, and CRM, all of which improve efficiency and quality in the company. But now m2m is changing. Based on my personal experience, this is how the roadmap appeared to start from the very beginning. Starting Period

I

n 1995, while I was looking for a way to update SMS messages for daily exchange rates in billboard displays that were installed in 2000 bank offi ces, I discovered the fi rst m2m industrial terminal compatible with the GSM mo bile telephony standards. It was a “big black box” compared to the size of today’s modules, but it was the only reliable solution for my project. One year later three other European manufacturers came into the market with m2m terminals. So in 1997 I de cided to leave my job in a big fi nancial IT company, bet on m2m, and I became the Italian distributor of an emerging m2m vendor. For three years I analyzed and developed the new Italian “m2m market”, met many players (systems integrators, service providers, utilities, IT companies, carriers) and collected the fi rst feedback from this emerging community. In 1998 I heard for the fi rst time the buzz word “machine-to-machine” in news groups related to mobile VAS opportunities evolving around non-voice applications when someone tried to discriminate the various existent SCADA applications. In the early years, m2m solutions were often vertical applications tailored to serve the specifi c needs of one company or corporate body. They were based on proprietary data protocols. In other words they were “closed” solutions. Day by day the vendors improved the performance of m2m module technologies. In 2004 they started to include hi-level IP communication protocols and programming languages as Python, Java 2 Micro Edition (J2ME) or incor porate .NET technologies. This was very useful to simpli f y the design and save money in confi guration where the m2m equipment is the intelligent master device connected to a collection of “dummy”

38 TELIT2MARKET

switches and sensors. Due to this new feature, m2m applications could be con sid ered a part of the “Big Internet” and more easily linked with legacy networks and applications based on IP pro tocols.

Current Developments Now something is changing. IT professionals do not consider m2m solutions as narrow vertical applications isolated from other corporate departments but as a part of the corporate core processes. A modern company adapts its enterprise information systems to respond in real time and deliver higher quality services at a lower cost. The ultimate target for every manager is to increase the per formance and competitiveness of the company and the possibilities raised by m2m solutions are now widely recognized in several industries. In many cases an m2m solution may be the way to maintain previous profi tability. Terms like machine-to-human (m2h) and machineto-enterprise (m2e) now are starting to segment the pervasive nature of the m2m world. Corporate IS is embracing m2m and in this scenario new players and issues arise: m2m service providers, carriers and MVNOs, DRM, secur ity and stor age. Service Providers play a key role in cre ating and developing the m2m business. Their revenues will increase with the estimated growing demand for m2m solutions from mid/large corporate markets. An m2m service provider manages and hosts software on a basis of renting or leasing to companies wishing to minimize the cost of IT resources and equipment but offers application development, system integration, data provision, or a combination of any of these. From a mobile network operators’ point of view, the m2m corporate market is interesting in many ways. The data traffi c can often be shifted in the off-peak hours to balance network capacity load, and much of the traffi c

fl ow is corporate, predictable, low ARPU but low overhead, high volume and interesting margins. With m2m solutions, it is also possible to expand the customer base to new segments and get all the cellular traffi c of new clients by bundling traditional telco services with customer-specifi c solutions. Newcomers in the m2m corporate market are also MVNOs (Mobile Virtual Network Operators). For international coverage needs, m2m MVNOs offer reliable and affordable network access, especially for international companies that can track their equipment from country to country without having to change cellular operators and data traffi c rates at every border. Device Relationship Management (DRM) software and services is the last “frontier” of m2m convergence into corporate Information Systems. Managing connections between m2m modules and a central application server must include advanced services for easy troubleshooting of the remote devices (remote control and diagnosis, fail ure detection) and for extending the life time of the entire m2m unit (remote confi guration, fi rmware updates, remote maintenance, re-supply). Embedding intelligence into all assets means not only a dramatic increase of the sheer volume of information but also the appropriate level of detail, accuracy, and qual ity. In other words, there are more bytes to be analized and increased needs for storage capacity in the back-offi ce server. A more fl exible corporate data management system will be needed as will safeguards for all backup solutions. In future years, data fl ow collected by m2m applications will became massive and mis sion crit ical, so m2m service providers should forecast ramping-up for this evolution and anticipate hard ware investments to ensure the QoS without signifi -cant in creas es in related costs. The current m2m generation is creating a shift from a product-centric environment to a service-centric world and is offering what is being coined as “smart services” in which there is more value add for customers at possibly lower costs. These services are just another step in the evolution of m2m into the future of the “Internet of Things” and Web 3.0.

Web 3.0 Much like the Internet has created many new opportunities, m2m is creating new services, revenues and, possibly, new business models. Like all emerging technologies, m2m’s goal continues to evolve. Starting in the ’90s with classic telemetry and telematics appli cations, now it is moving to the “Internet of Things”, forecasted in 2020, where daily lives will be handled by machines talking to machines. In the Internet of Things there will be a world in which physical objects can process and communicate data, seamlessly integrated into enterprise information systems. It is predictable that this functionality will become an active part of the overall business process. Players promoting m2m are working on new generations of smart services able to interact with these “smart objects” over the Internet and retrieve informa tion associat ed with them or even the context in which they are operating. In Web 2.0, the User Generated Contents fl ood (video and text written in natural language) is starting to create a problem in the search for information. Tim BernersLee, father of The Web, is working around new standard XML languages for semantic Web as RDF (Resource Description Framework) and Owl (ontology web language) where the semantic values are linked to the web contents. The m2m movement was born with P2P philosophy that now is used by Web 2.0. The next m2m generation could be part of Web 3.0 carrying the “things”. Is someone thinking about a new XML language linking “thing” parameters (i.e status, position, attributes, etc.) and semantic values?

Gianluigi Ferri, 44 years old, is an experienced entrepreneur, with 20+ years experience across IT, Telco, Electronic and Media market sectors. Seven years ago he was co-founder and CEO of Wireless, an Italian media company publishing a technical magazine and developing several B2B tradeshows for the mobile & wireless industry (www.gowireless.it). In 2000, he co-founded and successfully led, as editorin-chief, the “Wireless Magazine” the fi rst Italian monthly magazine with a section about m2m market and its applications.

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TELITSTORY

TELITSTORY

200 8

Telit h a the to s been se le p 100 comp cted by M 2 anies in m2 M MAGAZIN m wo rldwid E as one of e

A COMPUTING PLATFORM FOR MACHINES Want to understand the state of m2m technology in the 2000s? Study the history of the PC in the 1970s.

T

hroughout the fi rst two issues of telit2market, one theme has dominated many of the articles. It isn’t case studies or partnerships or even modules, although those all certainly play key roles. Rather, the main emphasis is on practicality – when a developer or OEM reads an article, it’s almost always easy to take something away from it that can be useful in deployment. Practicality is the same standard we aspire to with M2M magazine, and we know fi rsthand that it’s not always easy. When it comes to machine-to-machine deployment, some questions just don’t yet have good answers. And as much as we try to speed up the Hype Cycle by avoiding it altogether, it’s often clear that we’re tracking a market still trying to fi nd its way.

That’s why the focused and practical approach of telit2market is so signifi cant – it signals that m2m tech nology itself is becoming more focused and practical. Today, articles on subjects like Unifi ed Form Factors and Multiplexed Command Interfaces have a more attentive audience because enough people have tried to network devices without suffi cient technology to truly understand its practical value. This sign of maturity is absolutely crucial to m2m reach ing its potential, but it is by no means the fi nal frontier. That point won’t come until the discussion advances even further and m2m is understood for what it really is – a computing platform for machines. This dilemma is remarkably similar to what the personal computer faced in the 1970s. In fact, many parallels

40 TELIT2MARKET

can be drawn between the PC in the seventies and m2m in the 2000s. Consider the history: what were the key developments that took the PC from its fi rst commercial realization to being named “Machine (Person) of the Year” by Time in 1983?

cost of network communications continues to become more conducive to machine data transfer, and the widespread availability of high-speed wireless data networks is expected to change the game signifi cantly in the near future.

First came the microprocessor, which was developed by Intel Corp. in 1971 – an achievement that went almost unnoticed in the computer industry. The reason? Even though the necessary technology was available, using it to execute a complete and practical platform proved more diffi cult than expected. In the same fashion, despite having much of the technology infrastructure already in place, large-scale integration continues to elude machine-to-machine communication, which has been long heralded but seemingly slow to develop due to logistical challenges in setting up complete systems.

For all their common traits, the most important characteristic shared by m2m and the PC is their role as a technology platform. The computer is not an end unto itself; it is a platform for running software applications. Similarly, m2m is the technology platform enabling applications in six core areas: remote monitoring, RFID (radio frequency identifi cation), sensor networking, smart services, telematics, and telemetry.

Another key breakthrough for personal computers was the development of the serial interface in 1977, which for the fi rst time allowed the connection of a video display terminal and printer. Today, m2m is in its own similar, nascent stage of developing standards for connecting machines to other machines and application systems through common data protocols and interfaces. A third parallel between m2m and the PC is the dynamic of falling prices. In 1974, the Intel 8080 microprocessor chip sold for $ 360. In 1975, the cost was $ 150. By 1983, the price of the same chip was $ 3.70. Today in m2m, the falling cost of communications hardware is facilitating lower upfront cost. Even more crucial, the

It was the term “PC” that crystallized the role of the personal computer as an application platform. As legend has it, Ed Roberts coined the term in Popular Electronics in 1975; Bill Gates and Paul Allen read it, got inspired, and went to work. The jury is still out about whether m2m is the right term this time around, but the need for a consistent, machine-to-machine technology platform is indisputable. Of course, what ultimately led to the PC explosion was its acceptance in the home, and today many think it will happen the same way for m2m. Business need drives technology innovation; technology innovation drives consumer adoption; consumer adoption drives volume and affordability; and volume and affordability bring revolution.

Michael Jarosik: Editor, M2M Magazine Michael Jarosik is editor of M2M Magazine, a bi­ monthly print publication covering the machine­to­ machine applications market (circ. 50,000). Jarosik is also smart services editor of START­IT Magazine, a quarterly print publication for technology decision­ makers in manufacturing (circ. 50,000), and a contri­ buting writer for Constructech Magazine, a monthly print publication for the construction and facility­ management industries (circ. 60,000). M2M covers machine­to­ma­ chine technology, which con­ nects people, devices, and sys­ tems through six primary market segments: remote monitoring, RFID, sensor networking, smart services, telematics, and tele­ metry. By explaining how com­ panies can harness these Six Pil­ lars of m2m to reduce costs and automate processes through as­ set networking, M2M magazine helps companies turn machine data into actionable information. M2M’s readership consists of the industry’s key deci­ sionmakers, including executives, vice presidents, directors, and managers of technology adopters and providers. The magazine’s circulation is divided among seven primary industries: construction, healthcare, manufacturing, retail, service/mainte­ nance, telecommunications, and transportation/ distribution.

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TELITGLOBAL

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WHO IS TELIT? GLOBAL STRUCTURE AND COVERAGE Telit has over 2,000 active customers in 56 countries Our customers are served through a global network of 32 specialized distributors Our 10 largest end-customers represent less than 30 % of revenues Our customers cover the entire spectrum of the m2m market TELIT WIRELESS SOLUTIONS – APAC Telit Wireless Solutions Co. Ltd. • Regional headquarters • Product development, CDMA & UMTS/HSDPA • Product management, manufacturing • Regional technical support • Regional sales & marketing for APAC

FocalPoint solution – which features the Telit GM862GPS module – targets law enforcement applications such as offender tracking. “I‘d like to give you guys strong kudos on the excellent quality of your design materials from the standpoint of hardware, software and AT command set,” says Pat McGarry, Omnilink’s director of hardware development. “The quality of that documentation from an integrator’s perspective is, quite frankly, the best I have ever seen in any industry. It has made my life very easy as a hardware and fi rmware designer, and you are to be strongly commended for that.”

Pushing Solutions TELIT WIRELESS SOLUTIONS – AMERICAS Telit Wireless Solutions, Inc. • • • • •

Regional headquarters Regional product certifi cation Regional product management Regional technical support Sales & marketing for Americas

TELIT WIRELESS SOLUTIONS – EMEA Telit Communications S.p.A. • Global headquarters • Product development, product management • Manufacturing, technical support • Regional sales & marketing for EMEA

Americas: land of Opportunity by Roger Dewey, President and CEO Telit Americas

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hat a difference a year makes. It’s been roughly that long since Telit made its debut in the Americas, and the company already has racked up certifi cations with many of the region’s major wireless carriers and regulators. Telit’s carrier certifi cations include AT&T (formerly Cingular Wireless), Telefónica and T-Mobile USA, as well as m2m-focused mobile virtual network operators (MVNOs) such as Jasper Wireless and Kore Telematics. Anatel, COFETEL, the CRTC and the FCC are among the regulatory bodies in the Americas that have certifi ed Telit’s product portfolio.

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Companies that use Telit modules say that Telit’s reputation among carriers and regulators helps streamline the certifi cation process, thereby reducing time to market for Telit customers. One example is Falcom USA, which approached Rogers Wireless with its STEPP III system. “Everything was given to us by Telit as far as the certifi cates, the version of the fi rmware, the PTCRB itself, the FCC type approval,” says Mukund Halthore, Falcom USA’s CEO. “We submitted everything to Rogers, and it was done three weeks after that.” Another customer that values Telit’s support is Omnilink Systems, whose

Telit entered the Americas m2m market just as the region was beginning a major evolutionary shift. It started with vendors pushing solutions to obvious problems – such as tracking vehicle locations – and ended with enterprises understanding the business case for m2m. “Today, corporations are very comfortable with the technical feasibility and isolated business value of such solutions and accept them as a normal part of the business – no longer being viewed as cutting edge, risky projects,” says Roger Dewey, president of Telit Wireless Solutions Americas. “This has allowed for the evolution to the next phase which is based more on corporatewide strategic value, with companies actively seeking solutions to integrate horizontally across businesses and business functions to enhance competitiveness.” That evolution is showing up in m2m product features. One example is the shift away from just tracking vehicles to managing them, with an eye on increasing effi ciency and employee productivity. “It’s no longer enough to have a telematics solution that’s limited to mobile connectivity and GPS tracking,” Dewey says. “It now also needs to have a Bluetooth interface for communicating with hand-held devices that the driver is carrying to gather electronic signatures. It needs to have a ZigBee radio in order to communicate with the trailer that the truck is pulling and maybe even an RFID reader in that trailer so that each individual pallet or box can be tracked as to location and status.”

Flexibility is Key In some case, it’s end users that are pulling solutions. One example is aftermarket Automatic Vehicle Location (AVL). “The pull in this business is being driven by insurance companies,” Dewey says. “They are specifying the technical solution, channel to customer, installation methods and back offi ce implementation. The insurance company, beyond fi nding stolen vehicles, can now see how the car is being used; how many miles are being driven, in what manner, at what times. All of which is pertinent information in actuarial formulations.” One company capitalizing on that trend is Xirgo Technologies, whose XT-2000 IntelliPort OBD II/GPRS Modem with Integrated GPS system – powered by the Telit GE864-QUAD module – is designed for rapid installation. That’s important for fl eet owners, too, because it reduces the time and expense of deploying telematics. “It simply plugs into the ODB port of the car,” says Shawn Aleman, Xirgo’s vice president of business development. “Tracking devices typically have two to three hours of installation time. That can be really costly. In my car, I can put it in in literally fi ve seconds. Hertz, Avis, those guys would love to have something like that.” Those trends all spell opportunity – for both Telit and customers such as Xirgo. “The pull phase bodes well for the uptake and market expansion of m2m in the Americas market,” Dewey says. “Telit Americas is uniquely positioned to take market leadership in this new phase. The addition of pre-integrated short range communications technology, such as Wi-Fi and ZigBee, will accelerate the deployment of strategic horizontal applications across the corporation.”

Roger Dewey President and CEO Telit Wireless Solutions Americas

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Telit APAC – Gateway to Asia Pacific – by SG Kang, President and CEO Telit Wireless Solutions APAC

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elit APAC was created in June, 2006 by the acquisition of Bellwave Company’s m2m division which has been the leader of m2m business in Korea since 2000 when it fi rst announced a CDMA 1X data modem. Bellwave m2m supported a variety of m2m applications such as PDAs for industrial use, wireless POS terminals, automotive systems, aftermarket telematics solutions, security devices and AMR/AMM modems. Telit APAC now has a full line of CDMA data modem products from CDMA 1X to EVDO as stand alone terminals, external modems for outdoor applications and embedded modems to meet a large variety of customer applications. SG Kang President and CEO Telit Wireless Solutions APAC

The year 2007 has been very meaningful to the m2m market in Korea as a variety of applications have appeared in the social and public sector. The Telit CDMA module has been integrated into an industrial PDA for postmen of the Korea Post and into a cash card for the persons who receive government aid provided by the Ministry of Health and Welfare. In addition, Telit’s automotive module has been offered to major Korean car makers including Hyundai, Kia, and Ssangyong and Seoul brand taxies for a call service called “Navy Call.” After developing the UC864, HSDPA module, Telit provided the monitoring device for the 3G repeater of KTF, one of the major communications operators. Within Korea, Telit has secured business channels in AMR and telematics sectors. This has resulted in brisk business cooperation and achievements. Telit offered new functionality for a GC/CC/UC line up for major existing PDA manufacturers. The manufacturers who adopted the Telit GSM module are developing new products with the module.

Gateway to Asia Pacific m2m Industry The mission of Telit APAC is to continue the development of CDMA and WCDMA products for the global market. In addition to this, Telit APAC is strongly pursuing to establish its marketing, sales and technical

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support function for the Asia Pacifi c markets including China, Japan and Southeast Asia. Telit APAC is based in Seoul, Korea and is expanding its sales, marketing and technical functions in the region. As a result, Telit APAC established offi ces in ShenZhen and Shanghai, China and Taiwan in 2007. In addition to its launch in China, Telit APAC has been actively moving forward to expand the coverage of Asia Pacifi c sales networks including major distributors such as Arrow and Honstar. Telit APAC has completed its fi rst phase establishment of distribution channels with Arrow for all of Asia, Honestar for China, and Soanar for South east Asia, and secured a bridgehead for the China AMR market by developing two design-in accounts with two of the top fi ve AMR players. Telit APAC has also explored a number of opportunities for HSDPA products and made the fi rst shipment for one design-win project while the number of design-in accounts is increasing. Telit APAC also managed to develop three design-in accounts from India with its embedded GPS solutions for vehicle tracking and several of them are close to plac ing the initial order for their pre-production.

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by Dr. Jean-Charles Massabuau, PhD, Research Director CNRS, Physiological Ecology & Ecotoxicology, Aquatic systems, University Bordeaux 1 & CNRS

Now more than ever, protection of the environment is a top priority. This is particularly true for aquatic environments and especially so for coastal waters. A current estimate is that 40 % of the world’s population lives within 60 km of a coastline, and it is thought that this will increase to more than 80 % by 2050. Today, 80 % of water pollution comes from activities on the land and it is clear how sus ceptible our coastal waters are to this pollution. Surveillance and protection of our shores is fundamental. We must, in real time, be able to inform people of water conditions. The ability of oysters or other mollusk bivalves to ‘taste’ their environment is

Telit completed the development of the UC864 family for all EU and Korean markets to build a unifi ed platform across GSM/GPRS, CDMA and WCDMA. Customers can easily migrate from one radio interface to another thus adapting to different markets and networks. A customer solution running on a GSM/GPRS network can easily be upgraded to run on a CDMA and WCDMA network with minimal effort required to modify its existing products and vice-versa. Customers can expand their business easily and quickly to new markets.

one of the possible ways to mon itor the quality of our coastal waters. Monitoring their natural opening/closing activity is yet another way to put a ‘thermometer’ in our waters and read, throughout the year, the health of both the bivalves and their environment. The fi rst available information on bivalve behavior dates from around 1900. At that time, animal activity could be measured for a few hours using pieces of string or wood attached both to an animal placed on a table and a rotating cylinder covered with smoked glazed paper.

ARCACHON – FRANCE

NEW CALEDONIA

Highlights Telit APAC participated in PT/EXPO COMM in Beijing, China on October 23rd – 27th, 2007. The exhibition was a great success drawing market attention to both the Telit Group and the m2m industry in China. Many potential customers visited Telit’s booth and were inter ested in Telit APAC’s products and Telit Wireless Solutions Co Ltd.

WWW

www.domino.u-bordeaux.fr/molluscan_eye

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With the extraordinary technological advances in In­ ternet and mobile telephone networks in recent years, we can now sit at our desks and continuously survey and record the behavior of animals on the other end of the Earth. A multidisciplinary team of biologists, electronics specialists and mathematicians from the Marine Station of Arcachon (France) developed this system. It was initially for use in basic research aimed at better understanding aquatic animals and their environment, but it is now also applied as an aid in the on­line monitoring of water quality.

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The first problem, therefore, was to transfer and handle the data fast enough. Here, we have taken advantage of the worldwide explosion of cellular telephone networks. Today anywhere there is a cellu­ lar network, we can connect it to oysters or other bivalves, and they can “give us a ring” every day using a Telit module embedded on the 2nd electronic card. We are now transferring files as large as 1.5 MB. In France, the Orange Company told us that in early 2007 we completed the largest file transfer using their GSM network. From the laboratory we can also directly manage the local electronics: we can update the programs we have developed or change the time of data transfer. When the raw data arrives in the laboratory, they are mod­ eled and analyzed in about 30 minutes. The idea is to produce a single mathematical equation for each ani­ mal for each day, then to exploit these equations so that the maximum possible amount of ‘digested’ data can be obtained and statistically analyzed for daily, weekly, monthly and/or yearly patterns. The data can then be shown graphically for easy reading. Analyses are performed on a DELL precision 690 workstation running with two dual­core Xeon processors and using both Bash Linux and mathematical codes written in R (http://CRAN.R­project.org/doc/FAQ/R­FAQ.html).

To model the variety of bivalve behaviors we have developed a non­parametric and robust regression analysis based on kernel estimators. To use these mod­ els it has also been necessary to develop algorithms that minimize the time required for calculations of the whole data set (24 MB/day). Thus, less than one hour after data arrives in the lab, a 1st output is avail­ able, in an analyzed form, on the web. We have cre­ ated a site which is available both in English and in French, ‘The Molluscan Eye’ (l’Œil du Mollusque: http://www.domino.u­bordeaux.fr/molluscan_eye), where the public can find recordings of the detailed be­ havior of oysters and other bivalves … from just yes­ terday. We also have private access for professionals.

will be a Marine Station in Svalbard, just 1500 km from the North Pole, where we would like to monitor changes associated with global warming: a very large problem. Then, using a basic idea that sprang from pieces of string, we are going around the world thanks to the m2m market which can today help to maintain our planet integrity.

Team members: Pierre Ciret Gilles Durrien Mohamedou Sow Damien Tran

Our first monitoring site is right outside our door, in front of the Marine Biological Station of Arcachon in France. It has been running since March 2006. Here we use oysters to try and detect any arrival of toxic algae. This can be extremely helpful to the local oyster farmers. Our second monitoring site is on the other side of the world. We are monitoring 16 giant clams on an isolated reef in a lagoon south of the island of New Caledonia. The overall idea is to parti­ cipate in the creation of an Environmental Obser­ vatory whose goal is to contribute to the maintenance of as clean an environment as possible. Coming soon

IRD – E. Folcher

The system is, at the same time, both terribly simple and terribly complicated. We glue light electrodes to the two shells of freely behaving bivalves so that we can measure the amount of shell opening and closing. The electrodes weigh less than one gram each and have been designed to minimize animal disturbance. The 1st electronic card manages the electrodes and is in a waterproof case next to the animals in the sea. The 2nd electronic card (developed by the Société Eukréa, France) is also in the field but outside the wa­ ter (on a pier, a buoy or in a light house) and uses Linux for driving the 1st card, the measurements that arrive every 0.1 s and initial analysis. Total electronic consumption is two watts and is supplied by solar panels. In order to have a represen­ tative number of animals, we work with groups of 16, and there­ fore we handle 1,720,000 data points per day … every day. This is a tre­ men dous amount of information which can easi­ ly overburden any human mind and thus must be immedi­ ately processed, especial­ ly if the goal is to maintain an on­line surveillance!

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ASl // UK

XEMEX // BElGIUM

AUTOMATIC METER READING

AUTOMATIC METER READING

ASl Holdings ltd.

Xemex N.v.

We appreciate Telit’s total flexibility and support for what is the complete GSM solution in terms of technical and cost compliance, an all around success story.

With the Telit GE863-QUAD we found the best price/performance GSM module available on the market. Its design with Ball Grid Arrays allows for automated surface mounted technology to be applied, resulting in cost effective and high quality production.

Bill Berry, Managing Director

Marc Coppens, CEO

Ñ Features

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SLH is a leading data communications company specializing in the use of m2m technologies. The team at ASLH has over 24 years’ experience in designing and selling innovative communications solutions in markets such as utilities, logistics and marine.

Ñ Features

FACTS

In 2006 as part of new legislation, ASLH underwent a re-design of all its products in order to become fully RoHS compliant. ASLH selected two modules from the Telit product range and undertook technical eval uation of the products with support from the technical team at Telit. The result was an overwhelming success in terms of performance and compliance based on advanced technology.

www.aslh.co.uk Client ASL Holdings Ltd

System Delta Plus MOBILE II GSM Wireless Modem – ASLH306TE

Which Telit module do you use and why? ASL Holdings (ASLH) currently uses two modules which are the GC864-PY-C2 and the GE864-PY. ASLH exercises both modules to the fullest functionality.

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The Delta Plus MOBILE II GSM wireless modem is ASLH’s fl agship product and to date over 25,000 have been sold primarily in the utility sector. The success of this product can be attributed to the functionality through the partnership of ASLH’s own code and the unique features of Telit’s module. Additionally, out of all the RoHS compliant modules tested, Telit had one major advantage, low power us age which is critical to ASLH’s business.

• • • • • • • •

Remote configurability Remote upgrades with resilience Remote diagnostics Ability to switch remotely between CSD/GPRS and SMS Intelligent watchdog utilization Open interface – RS232 Low use of power for the type of technology Ideal use in the utility, logistics, vending & security markets

The GC864-PY-C2 module was designed into the Delta Plus MOBILE II GSM wireless modem. Since then, other ASLH wireless products have adopted this module. Most recently, ASLH introduced the GE864-PY BGA module into two of its custom-made GSM wireless modem designs which has been very cost effective for the business. The introduction of the two Telit GSM modules into ASLH’s product range has given ASLH a competitive edge in technology, performance and cost.

Basic functionality captures data from electricity, gas, heat and water meters. • Allows for other RF equipped devices to be attached: fire, smoke, burglary and medical care etc. • Stores 15’ captured data for 10 days • Transfers data daily (customizable) • Transfers collected data to external databases using GPRS through the Telit module • Returns feedback from external data to the module and instructs actions to attached devices • Sends feedback to a customer display indicating consumption profile and credit remaining • Provides an ideal solution for prepaid applications

distributors or application service prov iders for further use in billing and marketing. The Xemex solution is delivered as a plug-in or add-on module for remote registration of any kind of consumption. The sol ution is built around the following strategic ideas: 1. A modular metering concept connected to the metering devices from leading meter suppliers. 2. Radio Frequency and M-bus connectivity to exchange local data between electricity meters and other meters, e.g. water, gas, heat, smoke, burglary and medical care. 3. GSM/GPRS and Ethernet to exchange data stored in the module with central servers. 4. A customer info-panel display providing relevant consumption and credit information to the end-user, allowing the supplier to also send information back to the customer. This information is shown on a text line on the info-panel. The Xemex solution is fully bidirectional making it ideal for prepaid applications. For ex ample it allows for throughput to be alt ered in the connected meters www.xemex.be in order to lower del ivered power or gas quantity and event ually Client cut it off remotely when credit is Xemex N.V. consumed. An import ant advantage of the Xemex solution is its System capability to perform software CT1020 AMR upgrades remot ely, which avoids (Automated Metering Module) Module costly human local intervention. Cust omers include companies Which Telit module do you use and such as Eneco, EDF, Delta, PWN, why? Es sent. The Xemex module is GE863-QUAD is used for GPRS compliant with the upcoming bi-directional data transfer. Dutch NTA legislation.

FACTS

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emex N.V. was founded in 1996 and is a privately owned corporation. Due to the upcoming liberalization of the energy market, Xemex has developed an Automated Meter Reading (AMR) concept named WatchTalk. Xemex’s AMR system generates low-cost consumption profi le data that forms the foundation for any utility bus iness management system. It enables electric, gas and water distribution utilities to deploy AMR capability and improve asset management in one step. Xemex has developed a telemetry communication module named CreditTalk that is connected to electricity, gas, water, temperature, and other util ity meters. The module captures the readings every 15 minutes, stores them and performs daily or customizable data transfer over GSM/GPRS, using the Telit GE863QUAD module. The data is sent to the back end application servers belonging to Xemex, utility

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Siemens vDO // GERMANY

Funkwerk Dabendorf // GERMANY

AUTOMOTIvE

Funkwerk Dabendorf

Telit’s GE863-GPS gave the possibility of cost effective redesign for the FB 4000 with migration from separate GSM and GPS modules – partly with expensive connectors – to one functional identic BGA component, saving space and costs as well.

AUTOMOTIvE Siemens vDO Automotive We appreciated Telit’s flexibility and willingness in supporting us on the hardware and software side. Horst Winterkorn, Project Leader

Lutz Pfister, CEO

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he FB 4000 is designed as an in­car telematics unit for the fleet management business. Originally, the FB 4000 was a derivative of the FB 5000 which offered a combination of a telematics unit and Bluetooth® hands­ free car kit but without the hands­free components.

FACTS

Both devices are clients in a GSM based network with data communication using GPRS technology and GATS protocol. The most suggested use of the system is the web­based entry point solution “easyfleet” from Funk­ werk Euro­Telematik AG for small and medium­sized ve­ hicle fleets. EuroTelematik also provides individual pro­ jects based on a local server architecture.

www.fwd-online.de Client Funkwerk Dabendorf GmbH

System Fleetbox 4000 (FB 4000)

Which Telit module do you use and why? Funkwerk uses the GE863-GPS for GPRS data communication and GPS positioning powered by SiRFstarIII. The solution offers a unique combination in one component without requiring any additional connectors.

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Telit’s GE863-GPS offers the possibility of cost effective re­ design for the FB 4000 with migration from separate GSM and GPS modules – partly with expensive connectors – to one functional identical BGA com­ ponent. This saves space and costs as well. The FB 4000 will become an independent pro­ duct and will leave the deriva­ tive status.

Ñ Features • Permanent installation in the vehicle powered by either 12 V or 24 V supply system on board • Ignition controlled with follow up time • ARM9™ controller with Windows CE 5.0 ® Operating System and Flash File System Reliance™ • Data transmission using the most modern GPRS technology • Vehicle positioning and area monitoring • Monitoring of six built in switching inputs for car signals • Querying of the digital tachograph and of the truck CAN bus using optional adapters • Serial interfaces RS-232, USB host and device • SD Card interface • External (combinational) antennas for GSM and GPS (FAKRA connectors) • Runs customers’ fleet software with own data protocol

Telematic Application Gateway (TAG)

TAG­based services offer the OEM:

TAG is a Siemens VDO product and makes using telematic solutions easier because of the following characteristics: • Guaranteed multi­functionality and cost effec­ tiveness • Automatic clearing of the telecommunication network • S OA communication interface for downstream telematic services • Activation, monitoring, configuration and update of the telematic unit • Transparent data channel into the vehicle e.g. for software updates • Event­controlled distribution of vehicle data

• • • • •

Ñ Features 1. Suitable for large series and automotive applications in particular with regard to: • Subscriber identity module • Energy backup for emergency power supply • Sturdiness of hardware and firmware 2. Optimized in terms of: • Size • Weight • Current consumption 3. Global use in GSM, UMTS and CDMA networks thanks to modular solution 4. “Plug-and-play” when TAG is used 5. Integration of prototype SIM chip delivered by Vodafone

Improvement of car lifecycle management Savings in storage costs and optimization of the spare parts cycle Product evaluation and protection against product piracy Increased customer loyalty Better image by avoiding breakdowns and direct support with new media and products • Direct contact with customers

Product development and manufacture: • Early fault detection and elimination provide cost and time savings for succeeding generations • Improved quality, more tar­ geted supplier development • Improvement of service quality in OEM garages

FACTS

www.SiemensvDO.com TAG­based services allow drivers: • Faster and more specific help following an accident thanks to an automatic call for help and transmission of the vehicle’s position • Vehicle location services (e.g. following theft) • Shortening and avoidance of garage visits • Reduction of repair costs • Access to the Internet and cell phone TV in the vehicle • Convenientphoningviavehic­ le aerial and hands­free set

Client Siemens VDO Automotive

System Telematic Application Gateway (TAG) Advanced Car Lifecycle Management – Driver Safety and Communication Services

Which Telit module do you use and why? The CC/GC/UC864 family was chosen to meet the request of car makers to have a world wide solution. Voice, SIM access and data capabilities are features in high demand.

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AutoGuard // POlAND

Beacon // USA

FlEET

FlEET

AutoGuard S.A.

Beacon Wireless Solutions

We use GE864-QUAD because it has good technical support and good cost to performance ratio.

The new FleetMaster system was really a complete re-work, and it was very beneficial for us to be able to speak to the Telit engineers. They helped us plan and in some testing phases. That was a big help for us.

Robert Rozesłaniec, CEO

David Lash, President

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utoGuard & Insurance Sp. z o.o. is a leading company in the Polish market producing telematics systems. AutoGuard has been located in Poland since 2000. The company’s experience is based on long-term cooperation with scientifi c and research institutes as well as on continuous analysis of new technologies that allow creating new telematics solutions. AutoGuard S2 is a device used for active protection and transport means management. Using advanced electronics, it has elements allowing the use of technical solutions such as signals from 24 GPS satellites, GSM mobile telephones with data transmission and 24 hour monitoring by highly skilled operators monitoring the vewww.autoguard.pl/en/ hic les equipped with the devices. The AutoGuard S2 device Client is resistant to interferences AutoGuard S.A. and high/low temperatures. It works in temperatures rangSystem ing from -40 °C to +80 °C. AddiAutoGuard S2, AutoGuard S4, AutoGuard tionally this black box is equipS3L and AutoGuard S3A ped with an emergency energy supply, which maintains the Which Telit module do you use and system‘s effi ciency if electrical why? installation voltage drops beAutoguard uses the GE 864-QUAD because low 10.5 V or when a battery is it has good technical support and good cost disconnected. AutoGuard S4 to performance ratio. is designed for protection and management of vehicles. AutoGuard S4 has been designed to enable relatively small and

FACTS

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Ñ Features

Ñ Features

• Provides a sense of security – the AutoGuard system automatically receives and transfers information to a monitoring center upon viola­ tion of any alarm line hidden in a car or cargo. The alarm procedure is launched immediately which significantly reduces or prevents the theft of a car or its cargo. The procedure is tested daily. • Supplies year­round and 24 hour protection of a vehicle that monitors alarm signals from an appliance installed in the car creating a guarantee of improved safety for the driver and passengers and reducing theft risk. • Enables direct cooperation with police

• Full featured fleet management system • Fully integrated with Garmin in­car navigation • Real time tracking, positioning, alarm informa­ tion, and sensor data • Send a single address or entire daily route directly to vehicle and display on the GPS • Full two­way text messaging between driver and dispatch • High quality interactive mapping • Simple, user friendly, web based interface • Pinpoint a specific vehicle or view the whole fleet • ‘Bread crumb’ trail and complete message history

inexpensive appliances while preserving the largest functionality. Thanks to its small dimensions – it is a little bigger than a matchbox – the AutoGuard S4 module can be hidden in dozens of places in a car. It is connected to a few lines of a system linked to vehicle alerts such as immobilizers or panic buttons. Information on a violation or interruption of one of the alert lines is sent to an operational center within a few seconds. Each alarm signal includes very detailed information, e.g.: alarm type, car’s localization with accuracy to 5–15 miles and the vehicle’s direction and speed. AutoGuard S3 is the company’s newest appliance and has been designed in two versions: AutoGuard S3 AE and AutoGuard S3 LE. Both products are based on the same components and are placed in the same casing. Additionally, both products enable vehicle monitoring using a GSM network and determine the vehicle’s location using GPS receiv ers.

B

eacon Wireless Solutions’ FleetMaster system is a prime example of where telematics is headed, from simple monitoring to true management: Instead of providing only basic information such as the location of a vehicle or cargo, FleetMaster also gives fl eet owners access to key metrics, such as speed, direction, engine status, battery level and temperature, as well as the ability to use geofencing, intrusion detection and panic buttons. That combination of visibility, fl exibility and control adds up to opportunity both for Beacon and for the telematics industry. “We constantly have people coming to us unsolicited wanting to know how they can better track their vehicles, manage their fl eets and improve their effi ciency,” says David Lash, Beacon’s president. “They know that the technology is out there. They’re willing and quite keen to adopt it. Now they’re trying to sort out who the players are.”

Beacon sees the Telit GE863-GPS module as one way to stand out from the pack. For example, the module includes the SiRFstarIII™ single-chip GPS receiver, whose high sensitivity is ideal for FleetMaster’s under-dash installations. “Although it has line of sight to the sky, it’s not always the cleanest line of sight,” Lash says. “So the more sensitivity we can have, the better the quality of the signal.” Integrated GPS also gave Beacon a lower bill of materials. “That saves us cost and board space, and it allows us to reduce the amount of www.beaconwireless.net manufacturers that we’re buying from,” Lash says. Client Beacon also chose Telit beBeacon Wireless Solutions cause it knew some of the company’s leaders and liked System their focus on in-house qualiFleetMaster ty. “We knew some of the players before we got involved Which Telit module do you use and with Telit, and we had good rewhy? lationships with them,” Lash Beacon’s FleetMaster system uses the GE863says. “Telit seems to have conGPS, which Beacon chose partly for the sentrol of all of it, from manufacsitivity of its embedded SiRFstarIII™ singleturing to software and fi rmchip GPS receiver. Beacon researched GPS ware. That control makes it a options and found that SiRF products had much more fl exible platform the needed performance. “If we hadn’t found for us rather. We’ve run into the Telit radio with GPS in it was using SiRF, sit uations with other manuwe would have gone with a SiRF GPS [anyfacturers where they’re outway] because they are well-known for that,” sourcing portions of the proLash says. “Telit uses quality partners, and duct, and that made it very that’s really helped out.” diffi cult to get fi xes done.

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ONYX // ISRAEl

IAv // GERMANY

FlEET vehicle Tracking & Security

FlEET

Onyx

IAv

We appreciate Telit’s technical support. They are always there helping us during the development phase and through the integration process.

We always appreciated Telit’s hands on technical support. Björn Schneider, Project Leader

Mr. Meir Hayman, CEO

O

nyx specializes in GSM/GPS-based security and control products for the vehicle recovery and fl eet management market segments. With more than twenty-two years’ of experience in designing and manufacturing electronic products for the automotive industry, Onyx has become one of the most prominent fi gures in the fi eld, having its systems distributed in West Europe, East Europe, North America, South America and Israel.

FACTS

Onyx’s constant attention to market needs led to the development of its new generation GSM-based aftermarket device for the vehicle security industry and for fl eet management applications with signifi cant emphasis on lower price, power consumption and water resistance, without compromising functionality and modularity.

www.onyxtech.co.il Client Onyx

System SkyLink™ AVL System

Which Telit module do you use and why? We use the GE863-GPS because of its compact size, reliable GPRS protocol, high-sensitivity GPS module and excellent price.

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The new SkyLink™ module is now offered in two basic confi gurations, (1) the integrated security platform with its special low power mode and interface to dedicated alarm accessories, and (2) the fl eet management platform with various in-house enhancements such as driver ID, vehicle’s CAN BUS interface, fuel management, hands-free voice interface and many other unique software modules and features.

Ñ Features • Complete GSM client/server communication architecture for vehicle tracking, controlling and security applications • State­of­the­art hands­free system including bi­directional voice capabilities and special design soft key panel • High sensitivity 16­channel GPS receiver for vehicle localization • Low power consumption mode especially targeted for security applications and motorcycle integration • Multiple software modules and communication interfaces suiting most security and fleet management application requirements • Over­the­air configuration changes and firmware update capabilities

The new SkyLink™ aftermarket device combines Onyx’s high-quality PCB platform with the integrated GSM/GPS Telit module, the GE863-GPS, and GPS and GSM antennas into a rugged and compact water-resistant case with a very powerful AVL software solution. The modern product’s design allows fast and easy integration into the harsh automotive environment. The hardware interface and the embedded software modules allow the implementation of the SkyLink™ into tracking applications of any vehicle type whether it is a small motorcycle, a private car or a large truck for AVL, vehicle recovery and emergency solutions.

TeleDrive® 3116 Car Communication Terminal For professionals, from professionals …

A

s an internationally active company with over 3,000 employees, the IAV GmbH has been providing the automobile industry for over 20 years with a multitude of engineering services in the fi elds of electronics, drive train and vehicle development. IAV Products knows that professionals have special demands. For that reason, the TeleDrive® 3116 is a device made by professionals for professionals. It has been specially adapted to the requirements of fl eet management, drivers and vehicles. It is an all-in-one solution that is easy to use, has a long life and has been designed for use within an automobile environment. Your fleet management software on the perfect hardware platform Whether it be fl eet, service or tracking management software – the open Windows CE platform allows you to easily integrate software from third-parties. This is

an added value both for software providers and for carriers: The TeleDrive® 3116 is built on the Windows CE platform which is the optimum hardware platform to integrate software from various third-parties. IAV Products GmbH IAV Products GmbH is a subsidiary of IAV GmbH. IAV Products develops, produces and markets high-end products for small and medium volume series as well as vehicle electronics and aftermarket services for professional use in automobiles. IAV Products can thereby benefi t from the expertise and many years of experience in autowww.iavproducts.de mobile development of their majority partner IAV GmbH. Client As an internationally active IAV Products GmbH company with over 3,000 employees, the IAV GmbH has System been providing the automoTeleDrive® 3116 bile industry for over 20 years Car Communication Terminal with a multitude of engineering services in the fi elds of Which Telit module do you use and electronics, drive train and why? vehicle development. All reWe use the Telit GE863-GPS because of its BGA nowned automobile manupackage, integrated SiRFstarIII GPS receiver facturers and suppliers are its and small dimensions. customers.

FACTS

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masternaut // FRANCE

Morey // USA

FlEET

FlEET

masternaut S.A.

The Morey Corporation

Telit offers us a product of quality, perfectly adapted to our needs and a good reliability with which we have great possibilities of evolution.

I know these guys. I trust these guys. They understand the business. We’re thrilled to be working with Telit.

Pascal Chignon, Director of Research and Development

Emad Isaac, CTO

S

ince 1996 masternaut, subsidiary of the group Sanef (2004), has conceived, produced, and developed products for fl eet management and real-time vehicle tracking of missions for business clients which manage itin erant personnel.

After examining market opportunities, analyzing competitive trends and performing thorough tests at the laboratories of Telit in Trieste, masternaut chose to equip its electronic boxes with Telit’s solution of new modems for GPRS transmission. As a fi rst step, the ultra-compact, quad-band m2m modules are going to be used in the MCU2 (the embedded electronic box of masternaut – Mobile Collector Unit). The next generation of boxes will be based on the MCU3 platform, which will be launched http://www.masternaut.co.uk/ in spring 2008 and will use the Telit GE864 module. The Client GE864 is currently the world‘s masternaut S.A. smallest GSM/GPRS quad-band module with the BGA asSystem sembly concept. With the next MCU (Mobile Collector Unit) generation of the device, masternaut will open new marWhich Telit module do you use and kets such as car telematics why? solutions: E-Call, Pay as You GE864 module Drive, advanced fl eet services solutions and navigation profes sional edition.

Ñ Features • Real-time tracking system • Messaging • Voice communication * Emergency and assistance call * Bluetooth phone kit * Push-to-talk • Peripheral color touch screen • Hybrid navigation (on-board and off-board) • POI and content management (e.g. traffic and radar information) • Optional Wi-Fi communication • Collision detection

FACTS

56 TELIT2MARKET

F

leetWatcher 2.0 is designed for tracking and moni­ toring heavy construction equipment such as bull­ dozers. That environment is notorious for its dirt. “We excel at things that have to live through hell,“ says Emad Isaac, CTO of Morey, which developed the FleetWatcher device for EarthWave Technologies. That’s why Morey chose Telit’s GE863­GPS module. Unlike other modules that often are just repurposed cell phones, the GE863 was designed from the ground up for telematics appli­ cations, including Morey’s target markets such as agri­ culture, mining, trucking, construction and military. “It can’t be just okay; it has to survive in harsh environ­ ments,” Isaac says. Morey also chose the GE863 for its Ball­Grid­Array (BGA)

With more than 60,000 equipped vehicles, masternaut is the European market leader in this segment. The company is located in France and is present in the DOM TOM, Belgium, Germany, Italy, United Kingdom, Luxembourg, Portugal, Spain and Switzerland through concessionaires.In 2006, masternaut realized a turnover of 22 M€ (an increase of 72 % compared to 2005) and the estimated turnover for 2007 is 32 M€. Among the 5,000 masternaut clients in Europe are: TNT, FEDEX, HARRODS, COCA-COLA BEVERAGE, STEF-TFE, LENOTRE, MEDICAL SERVICE, VELUX, LA POSTE, CARREFOUR, BOUYGUES TELECOM, ONYX, SITA, SADE, PEU GEOT ASSISTANCE, BIDEL, EDF, GDF, CHRONOFLEX, LAFARGE BETON, CALBERSON IDF, LA FLECHE, DALLOYAU, EXAPAQ, FRANCE COURSES, TZF, JUMBO MARCHANDISES PORTAGE, TRANSPORTS BARRERE, TRANSPORTS COLLY, TRANS AZUR SPECTACLE, COURSIERS.FR…

Ñ Features • Certified for GSM / GPRS operation on the AT&T network • Ruggedized for harsh environments (heat, cold, vibration, water, dust/dirt, impact) • Aluminum enclosure • IP67 sealed • Designed to SAE J1455 Specifications • Operating temperature -40 °C to +85 °C • Multiple data inputs for maximum flexibility and data collection • Firmware is the result of several years and multiple product generations • Field programmable and able to store months worth of data in the unlikely event that it can not communicate with the Host System

design and GPS performance. “It’s a low­profile product that doesn’t take up a lot of real estate on my board,” Isaac says. “Because it’s a BGA, the Telit module allows us to machine place it, which means that the quality of our product is maintained.” Another factor was Telit’s reputation, both with wireless carriers and for customer support. For example, Morey knew that like other Telit modules, the GE863 had al­ ready proven itself on multiple carriers’ networks. That helps streamline the carrier certification process – with AT&T, in Morey’s case – and in turn allows FleetWatcher to get to market faster than if it used an unproven module. “When a carrier tells you, ‘We enjoy working with this pro­ duct,’ it’s a very good indica­ tion,” Isaac says. At the same time, Morey had to www.moreycorp.com keep its costs down. The GE863­ GPS form factor eliminated the Client need for various connectors The Morey Corporation and manual assembly. “The ease of machine placement in­ System creased repeatability, and the FleetWatcher 2.0 ability to eliminate expensive RF interconnects,” Isaac says. Which Telit module do you use and “This gave us tremendous flex­ why? ibility and cost optimization FleetWatcher 2.0 uses the GE863-GPS module. that all together made the Telit Morey was particularly attracted by both the module best in class for our so­ compact footprint and the integrated GPS lution.” functionality, including its high sensitivity. That performance comes from the SiRFstarIII™ single-chip GPS receiver.

FACTS

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Xirgo // USA

Ukrainian Mobile Technology // Ukraine

FlEET

FlEET

Ukrainian Mobile Technology

Xirgo Technologies

We really appreciate Telit’s flexibility in supporting us on the software side and staying a good partner for our business. We believe in our fruitful cooperation.

IntelliPort benefited from Telit’s reputation among wireless carriers and regulators for delivering modules that fly through certification almost like a formality. In three months, we were able to take the product from concept through certification.

Andrey Korol, Head of Technical Department

Shawn Aleman, Vice President of Business Development

Ñ Features • • • •

Online tracking Analog and digital sensors Possibility of distance control Security alarms

FACTS

www.umt-na.net

T

he UMT m2m system AUTO OnLine allows distance monitoring and control of any automobile in traffic. The system is a complete solution for logistics management and transportation security. The AUTO OnLine System, an electronic device, offers the power to manage cars, vehicle, trailers and other mo­ bile assets more effectively by receiving data such as: • Location reporting • Diagnostic information • Traffic control • Distance messaging • Custom reports on demand The solution offers the following benefits: • Optimizing traffic schedules • Maximizing equipment exploitation • Enhancing asset safety • Reducing risk of theft or/and losses of resources • Simplifying the reporting system

Client Ukrainian Mobile Technology Ltd.

System AUTO OnLine System; Smart Box device

Which Telit module do you use and why? UMT uses the GE863–GPS as it is the best device to satisfy our productional demand and standards.

58 TELIT2MARKET

The main points of the AUTO OnLine System are: • Monitoring – online traffic • Security – extreme reaction to alarm signals • Control – reduction of production costs Thanks to our cooperation with Telit, which gives us superior modern options, UMT is able to supply a high quality product to our clients in the transport sector, which include companies and corporations who are prominent market players with specific and defined requirements.

T

he automotive telematics and navigation market is growing at a rate that will make it worth $ 38.3 billion by 2011, according to an August 2006 study by ABI Research. Xirgo Technologies is aiming for a piece of that market with its new XT2000 IntelliPort Modem, which is designed for fl eet tracking and management. The XT2000 is built around the Telit GE864-QUAD module, whose features include GSM/GPRS in the world’s four most widely used bands. This feature means that even when vehicles travel to the most remote, sparsely populated parts of the Americas, there’s still a good chance that the XT2000 can fi nd a GSM/GPRS network. Xirgo chose the Telit GE864QUAD for several reasons, but a major draw was the fact

Ñ Features • • • • • • • • •

Quad­band, GPRS class B, multi­slot class 10 LED status indicators for GPS lock, GSM Supports all OBD II protocols Registration and OBD II lock Over­the­air firmware upgrade Supports TCP, UDP, FTP Optional integrated GPS engine Supports SMS connectivity No external antennas or power connectors needed

that the modem isn’t based on handset electronics. Instead, the modem is designed from the ground up for the extremes that telematics applications frequently require. In the XT2000’s case, one extreme is the boiling or freezing temperatures inside vehicle cabins when the driver isn’t behind the wheel. “There are other applications we sell products into – heavy equipment monitoring, [for example] – where our products are exposed to extreme temperatures, which is what Telit excels at,“ says Shawn Aleman, Xirgo’s Vice President of Business Development. “the Telit module operating temperature is -30 °C to +70 °C whereas some of the competing devices are -20 °C to +55 °C. That extra 10° or so can be important in terms of customer requirements.” To stand out in the crowded fl eet telematics market, Xirgo designed the XT2000 IntelliPort to be nearly zero install. “Our unit simply plugs www.xirgotech.com into the ODB port of a car,“ Aleman says. “Tracking devices typClient ically require two to three hours Xirgo Technologies of installation time. That can be really costly. In my car, System I can install the IntelliPort in XT-2000 IntelliPort OBD II/GPRS lit erally fi ve seconds.” Although Modem with Integrated GPS Xirgo initially designed the XT2000 for an insurance comWhich Telit module do you use and pany, the plug-and-play design why? allows the product to tap a wider IntelliPort module features the Telit GE864market. QUAD module, which Xirgo chose partly for its svelte size. One of the features that was attractive was the small size.

FACTS

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SHl // ISRAEl

Selex Communications // ITAlY

GSM RAIlWAY

HEAlTHCARE

SElEX COMMUNICATIONS SPA

SHl Telemedicine

We appreciate Telit’s flexibility in supporting us not only on the software side but also in the certification of the product and in the market.

It has been truly a pleasure working with Telit. We enjoyed full cooperation and support on all levels, including technical and regulatory support.

Aldo Paggi, CPO

Irit Alroy, CTO RGG 200

E

ffi cient railway networks look towards GSM-R as their preferred communication solution to maximize their operations’ reliability, safety, fl exibility and professional services, while ensuring quality of service and cost effectiveness. Selex Communications is recognized worldwide for its expertise and experience in the delivery of advanced mobile communication solutions for professional ESVM 100/101 communications. As a member of the GSM-R industry group and leader in the development of wireless solutions for railway operators, SELEX Communications provides optimized, convenient and reliable solutions for secure communications along tracks. The company’s equipment guarantees all GSM-R features combined with the most advanced www.selex-comms.com GSM OEM advantages provided by Telit. ROG100 is a robust, Client high radio capabilities operaSELEX COMMUNICATIONS SPA tional purpose handheld designed specifi cally for trackside System maintenance personnel. ErgoROG100, RGG200, RGM100/101 ESVM100/101 nomic, water and dust proof, shock resistant and tested unWhich Telit module do you use and der rigorous temperature and why? humidity conditions, ROG100 SELEX is using the GM862-RAIL (with and is able to combine the most adwithout GPS option) and GE863-RAIL (with vanced GSM mobile phone adand without GPS option). vantages in full compliance with EIRENE OPH requirements. RGG200 is a professional handheld designed for all general railway use. Small, light and compact, RGG200 guarantees

FACTS

60 TELIT2MARKET

GSM mobile features and services as well as the most advanced, EIRENE general purpose handheld compliant, work tools. The growing demand for data applications in the railway industry has increased the applications and requirements of GSM-R based technology and the market for cost effective and increasingly innovative solutions. RGM 100/101 and ESVM 100/101 are the best solutions for the evolving needs of railways companies. Specially designed for GSMR-R applications these solutions offer the opportunity to improve the operations’ effi ciency and to develop custom applications. Both OEM general purpose modules support advanced speech call items “phase 2+ features”, CS data transmission with GPRS and specifi c EIRENE/MORANE services. Thanks to its partnership with Telit, Selex Communications is able to concentrate its efforts on the development of GSM-R applications and services and to provide the market with the most advanced GSM OEM modules.

Ñ Features

Ñ Features

S

• • • • •

ASCI phase 2+ features Emergency call eMMLPP priority features Functional numbering Voice and data transmission in GSM­R, E­GSM and DCS • SIM OTA upgrade support • GPRS CLASS 10

ROG 100

• Simultaneous 3 second sampling for all 12 ECG leads • 12 second rhythm strip • Real time transmission of ECG data • Transmission of digital encoded ECG data through a built­in cellular modem, for maximal quality • Easy to use • Can be remotely operated by the medical call center • Can be remotely adjusted by size and gender • Suitable for two users in the same household • Small, lightweight and portable • LCD status display • Vocal prompts • CE mark

HL Telemedicine Ltd. specializes in developing and marketing advanced personal telemedicine systems as well as providing medical call center services to subscribers. Personal telemedicine is the transmission of medical data by an individual from a remote location to a medical call center via standard telephone or cellular networks. With the help of sophisticated computer systems, call center medical staff use this data to diagnose and monitor the subscribers’ health, follow proprietary guidance protocols, and respond quickly and effectively to the person’s medical needs. The CardioSen’C™ monitor is a compact, portable, handheld, patient level, trans-telephonic ECG trans-

mitter. It is designed to be used by an individual to transmit a full 12-lead ECG from any location to a medical call center. The CardioSen’C™ transmits via cellular network or by a standard telephone line in areas in which cellular coverage is unavailable. The patient’s full 12-lead ECG is transmitted from any location in realtime using the CardioSen’C™ to SHL’s med ical call center for the purpose of remote diagnosis of arrhythmia, ischemia, and myocardial infarction. The ECG is then analyzed by the medical professionals at SHL’s medical call center and, together with a clinical description given by the patient, provides the medical www.shl-telemedicine.com professionals with the data needed to diagnose the situaClient tion and provide necessary SHL Telemedicine medical assistance. This telemedicine service can help to System drastically reduce morbidity CardioSen’C™ and mortality rates related to Full 12-lead ECG transmitter acute myocardial infarction or other seve re cardiac inciWhich Telit module do you use and dents. The CardioSen’C™ is why? breakthrough, innovative techGE863-QUAD. Best fi tted SHL’s specifi cations nology and it is the fi rst perand requirements. sonal cellular-di g ital 12-lead ECG transmitter.

FACTS

TELIT2MARKET RGM 100/101

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Woow Tech / TAIWAN

Phoenix Contact // GERMANY

INDUSTRIAl AUTOMATION

NAvIGATION

We use the GE864-QUAD, because this module offers maximum functionality in a very compact housing.

Woow Tech appreciates Telit’s support of information, documentation, and samples. We especially appreciate their immediate response.

Michael Gulsch, System Marketing, Automation Systems

Jerry Yee, COO

Ñ Features • • • • •

Integrated GSM/GPRS modem WEB server/FTP/OPC Ethernet 512 kB data- / 512 kB program memory 16 digital inputs / 4 digital outputs

P FACTS

hoenix Contact GmbH & Co. KG is a worldwide leading manufacturer of electrical connection tech­ nology, electrical interface and industrial automation technology. Founded at the beginning of the 1920s in Essen, the company now employs 8400 people world­ wide, with more than 3600 working at the company head­ quarters in Blomberg.

www.phoenixcontact.de Client Phoenix Contact GmbH & Co. KGv

System ILC 150 GSM/GPRS

Which Telit module do you use and why? We use the GE864-QUAD because this module offers maximum functionality in a very compact housing.

62 TELIT2MARKET

The product range includes modern components and system solutions including a diverse range of terminal blocks and special­purpose ter­ minals, printed circuit termi­ nal blocks and connectors as well as interface and surge voltage protection compo­ nents. Hardware and software systems offer comprehensive automation solutions based on the field bus system Interbus that is standardized according to IEC 61158. The product range is completed by extensive support in the areas of service, training and education.

Innovative product ideas for customized solutions are constantly realized in the construction and development departments. Phoenix holds a large number of patents proving that many products are based on Phoenix Contact‘s own developments. These products are applied in the industrial automation, energy supply, machinery and plant manufacturing devices as well as building installations.

W

oow Tech provides various products for connec­ ting devices, personal navigation devices (PNDs), trackers and cellular phones. Currently, we are cooper­ ating with Telit Wireless Solutions to provide better products for our clients.

The ILC 150 GSM/GPRS is the new communication talent in the compact class of ou r inline controls for industrial automation. The integrated Telit GSM modem makes it possible to transfer process data of stand­alone stations via SMS, GSM modem or GPRS connection to a control room. Another great feature of the ILC 150 GSM/GPRS is the implemented WEB­Server, which allows the user to build low­cost visualization with WebVisit® for use with stan­ dard Internet browsers. Further, OPC functionality is available on the ILC 150 GSM/GPRS to serve the upper class of visualization, for example with our VISU+ soft­ ware environment. An integrated FTP server makes it possible to exchange application files, parameter files, help documents or installation guides directly with the inline controller. The ILC 150 GSM/GPRS offers 16 digital inputs and four digital outputs, 512 kB of program memory and 512 kB data memory. The remnant memory has 48 kB.

Woow Tech Co. ltd.

Phoenix Contact GmbH & Co. KG

WS­40 is the connecting device that provides improved performance for navigation, communication and recre­ ation. The WS­40t will not only be a device but will become a part of daily life. The product has an appealing appearance, user friendly oper­ ation and is easy to carry. The user interface was created by using Adobe Flash to improve communication between the user and the device.

FACTS

Ñ Features • • • •

Mobility: communication, navigation, connection Multimedia: MP3/MP4 player, AAC, H.264 Traffic notification: TMC Software: Map, WinCE

The WS­40 exceeds most cli­ ents’ needs. Woow Tech im­ plements competitive com­ ponents such as LCM with excellent color displays, the Telit GSM module with good performance, and sufficient battery life to handle navi­ gation and communication usage. Woow Tech integrates re­ sources to provide excellent products to fit all clients’ needs and to help clients build an efficient, complete and profit­ able business.

www.woowtech.com Client Woow Tech Co. Ltd.

System WS-40 and WA3-43

Which Telit module do you use and why? GC864-QUAD is a compact module which saves space and the performance meets our needs. It also provides all GSM/GPRS features and it is RoHS compliant, a plus since most of our clients are located in Europe. Additionally, the pricing is competitive.

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Crow // ISRAEl

Bluebird // KOREA

PDA

SECURITY Crow Electronic Engineering ltd.

Bluebird Soft Inc. Telit’s modules offer stability and reliable design characteristics along with full certification we need to market our products globally.

Crow wishes to thank Mr. Gideon Rogovsky, the Regional Sales Director of Telit communication in Israel, for his professional and excellent support during the development of the CS47T. Moris Elkayam, Senior Manager

A

leading enterprise in the industrial and consumer PDA market, Bluebird Soft Inc. has portrayed an unwavering commitment in the R&D and software application and service field by providing tomorrow’s point of sale solutions today. Bluebird has a full line of future­oriented PDAs and has implemented a wide range of telecommunication methods within all of its Pidion products.

FACTS

www.bluebird.co.kr www.mypidion.com

Client Bluebird Soft Inc.

System Product Brand Name: Pidion Product Model: BM-150R

Which Telit module do you use and why? GC864-QUAD/UC864-K/UC864-E, to main tain the same design and to protect the investment in development for different networks in the global market with Telit’s unifi ed formfactor modules.

64 TELIT2MARKET

BM-150R providing you with limitless possibilities with fea­ tures optimized by GPS, GSM, CDMA, WLAN and Bluetooth, the BM-150R is completely cer­ tified as a global product solely devoted to providing the user with endless possibilities. The­ re is no need to purchase a sep­ arate mobile phone, navigation kit, PDA, or multimedia enter­ tainment player because the BM­150R has all of this function­ ality. The BM­150R, an all­in­ one PDA phone, has changed the product use for both busi­ ness and personal consumers.

Ñ Features

Ñ Features

The world’s first 3.5” wide LCD screen with excellent durability and scalability • Expandable through USB host & client, serial, mini SD slot, IrDA • GPS integrated industrial PDA • Navigates worldwide with the embedded GPS function adopted with the SiRFstarIII chipset • PDA phone with multi-functional communication features - Minimized power consumption while optimizing communication methods - Integrated CDMA or GSM/GPRS, WLAN (IEEE 802.11b/g), Bluetooth, T-DMB • The latest CPU and OS Microsoft Windows Mobile 5.0 premium phone edition with Intel PXA270 520 MHz CPU • The world’s first 3.5” all-in-one PDA – GSM/GPRS or CDMA + GPS, WLAN, Bluetooth, camera and more - GPS integrated industrial PDA - Highly functional flash supported camera - Supports Bluetooth, USB, Serial, Mini-SD Slot, IrDA, Wi-Fi - Multi-communication methods – GSM, CDMA, WLAN, GPS - 3.5” Wide TFT LCD with crystal clear high resolution display - Compact and sleek in design with strong structure and increased durability - Windows Mobile 5.0 premium phone with high compatibility and expandability

• • • • • • • • • • • • •

Built­in quad­band GSM modem Continuous PSTN line supervision SMS support in multi­language Four programmable inputs for SMS message Four programmable outputs for external device Key ON/OFF via remote using SMS with acknowledgements Supervised battery backup and charger Up to eight phone numbers for SMS reports Anti­jamming indication RSSI indication Built­in “life test” report via CID to CMS and SMS Easy local or remote programming by dedicated software Automatic prefix add or remove support

T

he Crow Group is a worldwide leading designer and manufacturer of electronic intrud er alarm systems and detection devices. The company provides professional installers with the highest standards of performance as well as innovative and cost effective solutions. Crow’s products

are used by professional installers and central monitoring stations to protect life and property in residential, commercial, industrial and military environments. The security market today is based on backup systems through GSM providers. The CS47T offers a backup transmission in the event of land line failure. The CS47T operates with a Telit modem. It is a revolutionary GSM-based system operating GSM/GPRS www.thecrowgroup.com transmission for back up in case of land line failures. The Client CS47T also sends SMS mesCrow Electronic Engineering Ltd. sages and SMS reports in case of telephone line cuts or line System fail ures. The CS47T is supCS47T GSM Backup Unit ported by any alarm control panel via the phone line inWhich Telit module do you use and put. The PSTN is always superwhy? vised by the unit which in the The GE863-QUAD from Telit is a revolutionaevent of “line cut” will autory GSM module which provides the best backmatically simulate a phone up solution for Crow intruder control panels. line to the control panel. The The GPRS accepts incoming/outgoing TCP/ CS47T can accomplish data UDP connections for data exchange and protransfer us ing the GSM or vides the following features: GPRS network and is designed • Service and fi rmware updates via local or to support CMS transmission remote formats including CID and • RoHS compliance SIA. • Quad-band operating frequencies for worldwide operation 900/850/1800/1900 • Jamming and RSSI detection report

FACTS

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RSI vIDEO TECHNOlOGIES® // FRANCE

J.M. Systems // SPAIN

SECURITY

SECURITY RSI vIDEO TECHNOlOGIES®

J.M. Systems The development of the Dualcom Duet GPRS product has been made really easy, thanks to the assistance and support provided by Telit’s support department and the well organized product documentation.

We appreciate Telit’s know-how, leading edge, customer focus, and probate for the US market. Jeanne­Marie Ferré, Marketing Manager

Sandro Alberola, Product Manager & Marketing

J

.M. Systems is a distributor within the electronic security sector. J.M. Systems’ success with GSM/GPRS products within this sector has been achieved by providing a complete solution with an added value service and by being a leader with cutting edge technology. The J.M. group covers all areas within the electronic security sector. Its premier product is the Dualcom Duet GPRS which is supplied to installing companies. As part of the solution, J.M. Systems has developed its own receiver for the central stations and has set up a parallel company for supplying the SIM cards with a specifi c profi le adjusted to the needs of its clients. The SIM cards are supplied along with its products. The Dualcom Duet GPRS is a device compatible with any existing standard alarm panwww.jmsystems.es el. The device is capable of capturing the panel’s informaClient tion and retransmitting it to a J.M. Systems central station through any of its available transmission paSystem ths via a logical pre-programDualCom Duet GPRS med order, (PSTN/GSM Data/ GSM SMS/GPRS/TCP-IP). The Which Telit module do you use and Dualcom Duet GPRS is a top why? level security product. The J. M. Systems decided to use the GE864-QUAD system is capable of detecting Telit module because it is highly reliable which incidents within the PSTN and is a priority for our products. GSM paths, such as telephone line cuts, GSM jamming or loss of signal, and reporting these incidents through any of its available paths. The reli-

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66 TELIT2MARKET

ability and performance of the Telit module makes it the perfect partner for the Dualcom Duet GPRS as the system delivers the highest reliability with an operational availability of 24 hours a day, 365 days a year. The Dualcom Duet GPRS has become a standard within the security industry. It is the number one product within the UK, Spain and France. It has become an industry reference and it is recommended by many insurance companies within their policy contracts. The security market has demanded products such as the Dualcom Duet GPRS because of the constant increase in crimes. The Dualcom Duet GPRS is the perfect solution for high risk installations that have a threat of losing communications with the central station.

9 T

he Videofied™ concept, with its world­exclusive technologies, marks a true revolution in property protection alarm systems both for the private market (individual houses or apartments) and for small busi­ nesses (commercial spaces and warehouses). Video­ fied™ is a complete security system that delivers video with the alarm to the central station. Ultimately, the system creates a priority police response. Video verified alarms are no longer just a routine alarm but are treated as a crime­in­progress. Law enforcement wants to catch criminals and Videofied™ is an important tool that helps them do their job efficiently. Videofied™ delivers improved security without compromising privacy. The monitoring station receives the alarm/video and can relay the actual video to law enforcement. In the event of a false alarm confirmed by the video, the cen­

Ñ Features • Transparent transmission through GSM and PSTN • GSM communication (GPRS/GSM Data/SMS) • TCP­IP optional • Polling through GPRS and TCP­IP • Complete supervision of the PSTN & GSM • Approved TBR­21 • Compatible with Contact­ID and Fast Format • SMS contact ID protocol & SMS text compatible • Two inputs and four outputs (remotely operated trough SMS or software)

Ñ Features • • • • • • • • • •

Expedited police dispatch Privacy protection Fast, wireless installation Integrated PIR/Calera/Illuminators Self powered, no A/C connection, (four year battery life) Encrypted (18 bit AES) True night vision Portable, self deployment Ethernet or GPRS cell network communication modules are options Indoor and outdoor system

9

tral monitoring station can remotely neutralize the alarm without bringing in a secu­ rity team. The system is entirely wireless for clean and efficient installation. Entirely battery powered, there is not even an A/C connection. Four year battery life means a minimal maintenance. Videofied™ can integrate up to 24 cameras in a single system. Videofied™ uses standard phone lines to transmit to the central station without the need of a Broadband connection. Ethernet or GPRS cell network communication mod­ ules are optional. The Videofied™ system now allows everyone to benefit from the state­of­the­art technology used by banks, jewelers and shopping malls – at a competi­ tive price. The Videofied™ system is already recommended by the largest suppliers of security equipment such as banks and insurance companies as well as telesurveil­ lance companies and has already proved its worth. With a total of 70,000 systems in­ stalled to date, no wasted police callouts following a false alarm have been reported. The police reaction time for houses equipped with a Videofied™ system has been considerably reduced. The wireless video surveillance system Videofied™ took top honors at the Security Indus­ try Association’s New Product Showcase. This prestigious competition held at the Inter­ national Security Conference, ISC West, brought together the main players in the security industry in Las Vegas on March 28-30 2007. Videofied™ www.videofied.com was selected among hundreds www.rsivideotech.com of innovative products by a jury composed of 21 profes­ Client sionals, representing various RSI VIDEO TECHNOLOGIES® segments of the security in­ dustry. This award confirms System the quality of the Videofied™ Videofi ed™ concept that allows everyone to benefit from the state­of­ Which Telit module do you use and the­art technology in the field why? of security. RSI Video Technologies® uses the GM-862 QUAD

FACTS

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Knorr-Bremse // GERMANY

International Telematics // NEW ZEAlAND

TElEMATICS

TElEMATICS Knorr-Bremse Systeme für Schienenfahrzeuge GmbH

International Telematics limited The BGA style mounting was highly suited to the harsh vibration requirements in the automotive industry. This coupled with the small size of the device, integrated GPS/GSM module and great value pricing made it the best component choice in the market.

We use GC864-C2, because it fits directly into our former application without a redesign. Holger Leitel, Development Telematics

Alan Leigh, CEO Europe

I

nternational Telematics specializes in automotive telematics and monitoring in­ cluding vehicle diagnostics, driver styles, driver identification and tracking. The ibright™ X Series was designed by Ingenitech a company within the International Tele­ matics Group which specializes in the development of telematic hardware and firm­ ware solutions. The ibright™ X Series is a new generation telematic device that is de­ signed to meet the growing range of commercial issues related to health and safety, operational excellence, supply chain management, compliance and environmental policies that businesses face today. The technology was developed in consultation with customers around the globe to quantify what traditional telematic units did not deliver and what was desired. This cre­ ated the blueprint for a more comprehensive technology so­ lution which is called ibright™. The ibright™ is a mini comput­ er capable of much more than just data capture commonly associated with standard tele­ www.itelematic.com matic devices. Combining GPS tracking, vehicle diagnostics, Client driver monitoring, extensive International Telematics Limited device connectivity for periph­ erals and onboard computing, System ibright™ is a small but power­ ibright™ X Series ful business tool. Using CAN, J1939, J1979, J1708, J1587, and Which Telit module do you use and additional protocols such as why? ThermoKing, Carrier, RTE, RFID, The GE863-GPS Telit module is a key comand AeroQual gas emissions ponent of the ibright™. The BGA style monitoring, ibright™ already mounting was highly suited to the harsh collects data from a vast range vibration requirements in the automotive of vehicle protocols. The unit industry. This coupled with the small size can perform predefined calcu­ of the device, integrated GPS/GSM module lations of this data before it is and great value pricing made it the best transmitted back to servers component choice in the market. and applications via GSM/GPRS. This provides a more flexible

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Ñ Features

Ñ Features

-• • • •

• Battery powered self sufficient telematics system • Minimal power consumption • System lifetime of up to six years without maintenance • Construction for the very harsh environment of railway freight cars • Sturdy housing, IP67 (railway approved) • Flexible mounting options (welding, screwing, removable locking) • Modular system design for maximum application flexibility • Scalability from simple tracking and tracing solutions up to autonomous data monitoring systems with up to 240 sensor channels • Interface solution for most industrial sensors • Flexible communication protocol between telematics unit and server with a minimum of protocol overhead and communication cost • Built in intelligence for object supervision to minimize energy consumption and communication costs(geo-fencing, timetable supervision, standstill detection, event generation, sensor threshold supervision). • Regular position reporting with suppression of unessential information • Individual configuration of all parameters for each single unit • GSM-reloadable device software

• • • • • •

• • • • • •

Location based services (GPS) Actual odometer readings and journey data MPG performance monitoring C02 calculations for each vehicle, by trip/journey/ day/month/year C02 impact (MPG, footprint) and cause measures (vehicle efficiency, driver, distance/s) Driver behavior (metrics) to assist in driver training and poor/good driver identification Driver ID Vehicle diagnostics Refrigeration monitoring (ThermoKing, Carrier, RTE) Enormous connectivity options: Bluetooth, mini USB host, 14 analog inputs, 9 digital inputs and 4 digital outputs, 3 x RS232 ports, 1 x RS485 port, Dallas ID, Ethernet, Wi-Fi (via USB with a dongle), micro SD card. 1 GB standard memory scalable to 9 GB Data compression up to 15 times Black box functionality to monitor and record incidents/events Fuel management Over 10,000 onboard geofences can be stored on the unit Full over-the-air upgrade capability of firmware, data protocols and feature enhancements

tool for large fleets that need to manage data by excep­ tion. It enables a business to identify issues related to vehicles, drivers or journeys at a vehicle level rather than just at server level providing choice of how this informa­ tion is managed. It offers flexibility rather than always sending large quantities of extraneous data without the ability to filter. This is distributed intelligence.

W

ith more than 16,000 autarchic telematics sys­ tems installed in the field and operated in all of Europe, Knorr­Bremse is not only the world’s leading manufacturer of braking systems for rail and commer­ cial vehicles but also the market leader in telematics on freight cars in Europe. NavMaster RT telematics systems

consist of a very robust unit welded directly to the struc­ ture of the freight car and several sensors mounted at different positions of the car. The main task of the cur­ rent system is to provide information for logistic and security purposes. Therefore, it has a built­in low power GPS module for navigation and a GSM module to com­ municate with a fleet monitoring server. Equipped with that functionality, it is capable of determining its actual position on a regular basis or on demand, reading corresponding sensor data and comparing this informa­ tion with predefined settings of waypoints, values and routes. In case of a discrepancy between the real and the planned behavior of the tracked object, it will automati­ cally inform the customer about the deviation. This gives the customer the oppor­ tunity to start counteractions when needed. The sensors of the system being in the field can determine shunting shocks, the loading status of the car and the condition of doors. This new telematics generation is able to handle up www.knorr-bremse.com to 240 sensor channels in total. Sensors can either be wired to Client the unit directly or connected Knorr-Bremse Systeme für to external measuring mod­ Schienenfahrzeuge GmbH ules, which are linked together with the NavMaster unit via System the new LinkLine bus cabling. NavMaster RT This enables the NavMaster RT to monitor further information Which Telit module do you use and of interest by the customer why? (e.g. temperatures, pressures, We use GC864-C2 because it fi ts directly into handle settings or even a our former application without a redesign. derailment detection).

FACTS

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Deck // ITAlY

Kuantic // FRANCE

TElEMATICS

TElEMETRY Deck

Kuantic Telit is always on hand to provide a rapid response to technical queries from our developers. Telit also markets its modules at very attractive prices.

We’ve chosen Telit as we share the same family concept. Above all, we appreciate that all modules in a family have the same form factors and functionality – the same size, the same shape, the same connectors and the same software interface.

Tine Rask, Managing Director

Roberto Caspani, M2M Project Manager

K

FACTS

www.kuantic.com www.dynatik.com Client Kuantic

System Dynatik

Which Telit module do you use and why? We use the GE863 module from Telit as it provides reliable GPRS transfer. Thanks to its BGA concept, it is extremely easy to integrate compared with other modules on the market. Additional plugs and cables are not required.

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uantic was founded in 2003 with the goal of answering the m2m market’s needs. Our core business is being a distributor of m2m sub­ scriptions and manufactur­ er of telematic devices. Kuantic supplies its devices for m2m busi­ ness to Orange Business Services and independent distributors. The products are tailored to the market needs of sectors such as industry, vehicles or tele­ metry. Today Kuantic is the leader in m2m business in France and has recently es­ tablished presence in Belgium, Italy and Spain.

Ñ Features • One communication protocol to establish an interaction among different product families • Maximum scalability: Deck products can guarantee both vertical and horizontal scalability • Remote updates and product flexibility

Cost/Service Relation • All Deck products are provided with software libraries • Case studies, application notes and detailed technical information are available • Deck provides customers with intensive support in the development of their own application

Ñ Features • Innovative low-cost products for fleet management • Large range: standard product, waterproof product for difficult circumstances, plug and play product (charged on the cigar lighter), specific product for trailers, standard product with hands free kit. • Many options: navigation system, alarm button, private/professional button, driver identification. • Integrated SIM card. Users therefore do not need to activate the SIM card, but rather the box. To do this, all the user needs is the device’s serial number. • Easy to operate and most importantly easy to install • Optimized GPRS communication • Kuantic simplifies the overall process involved in m2m

D

eck has offerings in a number of activity fields in­ cluding industry, Automatic Meter Reading (AMR), automotive and building. On the connectivity side, Deck has experience with Ethernet, Modbus, LonWorks, GSM/ GPRS, GPS, Profibus, CAN, Metasys, BACnet and others. Deck provides solutions to network­enable monitoring and control automation devices anywhere in the world and integrates the devices into the enterprise manage­ ment systems. At anytime, customers can access critical information about operational status, diagnostics, ser­ vice requirements or alarms. In the Italian market, Deck operates through its own direct sales network. With this approach, Deck guarantees customers full support before and after the sale staying in tight cooperation with them. Deck is seeking dis­ tributors to expand its market outside the

national boundaries throughout Europe. Having deep market understanding and experience in remote man­ agement, Deck has a complete range of products. Deck offers the best m2m solutions and meets specific re­ quirements for five product families ­industry, automo­ tive, AMR, LAN­wired and building. The four wireless families (the LAN family is wired) integrate Telit mod­ ules. Using Deck products, remote monitoring becomes possible not only for complex plants, but also for periph­ eral devices even ones with a minimum processing ca­ pacity. Extensive experience in industrial applications drove Deck to realize a single communication protocol to establish an interaction among different product’s families. Thus, solutions guarantee both vertical and horizontal scal­ ability. Flexible architecture makes customers free to re­ adapt equipment in the field, www.deckm2m.com according to their changing needs. This advantage for users Client is clear as all modules in a fam­ Deck ily are interchangeable. Deck can tailor existing products to System customer specifications and Geomove, Mind even design something from scratch. The software group Which Telit module do you use and covers embedded software, why? Windows programming, JAVA, Deck uses the GE863-GPS for the GEOMOVE and web design. (GSM-GPRS+GPS+Python), one of the Deck products in the automotive family. Additionally, Deck uses the GE864-PY for MIND(GSMGPRS+Python), one of its products in the industry family.

FACTS

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Janus // USA

Ribes Tecnologie //ITAlY

TElEMETRY

TElEMETRY Ribes Tecnologie

Janus Telit engineering support was instrumental to the success of our Terminus design.

Telit modules are essential to most Ribes products ranging from energy monitoring to cathodic protection to elevator safety, when it comes to delivering data between remote locations.

Dave Jahr, Sales Manager

Marco Fassiotto, CTO

L

aunched in June 2007, Janus’ Terminus GSM864Q terminal is designed for a variety of telemetry and telematic applications, including fleet and asset manage­ ment, vending, security, alarm monitoring and remote electronic maintenance. The Terminus also allows com­ panies to create consumer­focused m2m applications, such as for safety, security and leisure pursuits including boating. The Terminus GSM864Q gets part of its name from the Telit GC864-QUAD GSM/GPRS module, which Janus chose because it met the company’s functionality, per­ formance and reliability re­ quirements. “We were especial­ ly impressed that the GC864’s connector would allow us to use future 864 devices, such as UMTS and CDMA products, just www.janus-rc.com by disconnecting the GC864QUAD and connecting the Client newer connectorized 864-based Janus Remote Communications products,” says Dave Jahr, Janus’ sales manager. “Also, the GC864System QUAD was already PTCRB and Terminus GSM/GPRS Terminal w/GPS AT&T certified, so we under­ stood that certifying the Ter­ Which Telit module do you use and minus would be much easier why? to accomplish with that mod­ Janus’ Terminus GSM864Q terminal uses the ule on board.” Janus also was Telit GC864-QUAD GSM/GPRS module. The impressed by Telit’s support. company chose the module because it met its “Their product experience and functionality, performance and reliability reexpertise helped us to quickly quirements. Janus also liked the fl exibility of and easily integrate the GC864being able to swap in future 864-based deQUAD, and they assisted us vices, such as UMTS and CDMA products. through the rather arduous PTCRB certification and AT&T

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72 TELIT2MARKET

approval process,” Jahr says. “They acted as our adviser and performed pre­testing on our product. Their sup­ port and assistance substantially reduced our engineer­ ing costs and our time to market.” Janus sees the GC864QUAD and other Telit products as key for the company’s long­term growth, partly because of their flexible de­ sign, which makes it easier to accommodate end users’ changing needs. “We expect substantial growth in these market areas over the next several years,” Jahr says. “Using Telit products will allow us to offer the Terminus in any configuration required by our customers.”

Ñ Features • • • • • • • • • • • • • •

Nine user configurable CMOS GPIOs Integrated GPS One 11-bit ADC input RS-232 AT command UART interface AT interface selectable between DB9 and 50-pin header Audio handset interface Input supply range: 7-18 Vdc (jump start and load dump tolerant) Power supply connection via standard 2.1 mm barrel connector or 50-pin header Externally accessible replaceable fuse Externally accessible ON/OFF control or control via 50-pin header Industry standard SMA connector for GSM antenna Externally accessible SIM card socket GSM status LED Advanced system integration (50-pin header allows for Terminus-to-PCB mounting or connection via standard ribbon cable connection) Terminal mounting via nut/bolt through enclosure

F

or a mobile network operator managing thousands of radio stations, the detailed knowledge of energy consumption profiles and power peaks is fundamental to improve trade on the free energy market. Detailed analysis of the cool­ ing operation and associated power drain is the starting point to im­ prove system reliability, energy efficiency and to obtain savings maintenance costs. Data analysis must be easily available to a number of technicians and managers nationwide, so the web accessibility of the system is the natural choice. The long term teamwork with a leading mobile network operator

Ñ Features • Continuous logging of energy and power peaks • Logging of cooling and heating activity • Recording of internal, external and delivery temperatures • Remote tuning of the HVAC controller: A/C set points, “free cooling” activation rules, primary and secondary units wear leveling • Digital inputs and outputs • Remote configuration and remote firmware upgrades • Self diagnostics of regular operation and data transfers • Time-of-use energy pricing support with variable tariff structures • Alarm notification by SMS or email on suspect values

and the Ribes competence acquired from the Enviromet­ rics product line became the basis for the development of a specific solution for Energy and HVAC monitoring of the cellular network base transceiver stations (BTS). Re­ mote units were designed to be easily installed wherever needed in order to collect, store and transfer the relevant data at programmable intervals.

Some of the Enviro­ metrics product line’s additional application fields: • Elevator safety – EN 81-28 compliant monitoring sys­ tem (controls regular opera­ tion and acts as a user voice SOS dispatcher). • Pipeline cathodic protection – Heavy duty, battery pow­ ered devices monitor the efficiency of the system for several years. • Microclimate – Low power wireless sensors networks devoted to keeping temper­ ature, humidity, radiance and other parameters under strict control. • EM fields – Constant moni­ toring of radio frequency and power lines electromag­ netic emissions.

FACTS

www.ribestecnologie.it Client Ribes Tecnologie S.r.l. Ivrea, Italy

System REMS (Ribes Energy Monitoring System) is the Ribes integrated solution for continuous energy and HVAC monitoring in remote sites.

Which Telit module do you use and why? REMS units employ one GM862 module, while other products mount the GE864 because of their specifi c features. The low power mode, SMS handling, CSD and voice calls, caller-ID detection and GPRS data connections are features which drive our use of the unit.

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Fitage // GERMANY

Innovation Wireless Inc. // TAIWAN

TElEPHONY

TElEPHONY Innovation Wireless Inc.

Fitage During the development of BIG EASY 2 we relied on a professional migration support from the previously used GSM module to GC864-QUAD-C2. Telit together with their German competence center partner CeTEC did a great job in fulfilling all relevant project needs on time.

We appreciated Telit’s flexibility in supporting us during the integration process. Cary Huang, Project Manager

Dr. Darius Khoschlessan, CEO

FACTS

B

IG EASY 2 is the first convenient cellular phone with a universal design for the aging population. It offers all desired functions in one unit: extra large displays, big keys, direct dialing buttons, emergency call around func­ tion and appropriate ergonomic design.

display, no dialing­keys). The target population is not willing to struggle with technical features (i.e.: touch screen, voice dialing). This target group is growing, so we are expanding rapidly and looking for distribution part­ ners all over the world.

The unique aspect of the equipment is that functions converted in other devices are for the first time united in one piece of equipment. To keep it simple, there are no additional features as GPS, MMS, photo, games or clocks. This simplification corres­ ponds exactly to the expecta­ tions and the use behaviors of the aging population. On the other hand, this simplification created a challenge in adapting the components and software.

Ñ Features

www.fitage.com Client Fitage GmbH & Co. KG

System BIG EASY 2

Which Telit module do you use and why? Fitage uses the GC864-QUAD-C2 with voice and SMS. The main reason is the pin and connector compatibility to the previously used GSM module, the GM47.

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Existing »special telephones for seniors« reduce the dialing possibility for the users to 1-5 keys and a call center for con­ tacting other numbers or the phones have so many func­ tions (like a PDA) as well as mismatching ergonomics that seniors reject the cellular phone’s design. Elderly people or “baby­boom­ ers” expect the main features of modern cellular phones to be available in an easily usable phone. They do not like units that reduce options (e.g.: no

• • • • • •

Optimized for the vision impaired Useful for persons with hearing loss Easy to use Extra large buttons Three keys for direct dialing Extended emergency call functions

I

WI is committed to innovation in the wireless communication industry and uses years of experience and proprietary patent technology to build a full product line of Wi-Fi handsets, dual mode seamless roaming handsets, and Wi-Fi/WiMAX mobile base station systems.

The MD601 dual mode phone allows the user to enjoy the benefi ts of cost-saving VoIP services while staying with the convenience of a GSM network. Its exceptional operation performance makes the application perfectly suitable for Wi-Fi wireless city outdoor operation in addition to the enterprise application.

The MD601B GSM/Wi-Fi dual mode phone offers simultaneous dual mode standby, which is essential to the IMS/UMA single number/seamless roaming solu tion. Meanwhile, an optional video module is available for the mobile IPTV solution.

Combining the IWI Mobile Base Station System, the solution gains mobility and media capacity/quality management. This provides the true mobile broadband experience to the market and the users.

IWI partners with Telit for the GSM solution of the MD601B dual mode phone. The module package and development kit from Telit reduces and benefi ts the MD601B dual mode phone’s time-to-market cycle.

Ñ Features • Advanced power saving management – up to 75 hour dual mode standby time. • Cellphone equivalent or better Wi­Fi features, plus quality performance and reliability • Excellent RF performance – ideal for outdoor Wi­Fi city applications • Advanced security • Wi­Fi wizard to ease roaming Wi­Fi AP connection • 2.2” color display • Micro­browser

FACTS

www.innovation-wireless.com Client Innovation Wireless Inc. (IWI)

System MD601B GSM/Wi-Fi Dual Mode Phone

Which Telit module do you use and why? The MD601B dual mode phone is a slim and compact product. IWI uses the GC864 module due to its compact size, full certifi cation and advanced power saving design.

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Falcom // GERMANY

SEM // ITAlY

TRACKING & TRACING

TRACKING & TRACING SEM

Falcom Falcom uses the GE864 because of its very compact form factor, BGA component, GPRS communication capabilities and excellent price point.

S

horten your way to market – The new FALCOM trace4you concept:

- - - -

Family-hardware serial products Family-fi rmware functions Device manager and FALCOM Pro language SQL database has unique API for all FALCOM products

That will shorten the way to market. We are partnering with system-integrators for customized ASP’s.

FACTS

www.falcom.de Client FALCOM Wireless Communications GmbH

System trace4you concept

Which Telit module do you use and why? Falcom uses the GE864 because of its very compact form factor, BGA component, reliable GSM/ GPRS protocol stack for voice, SMS, CSD and GPRS communication capabilities and excellent price point.

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We license system-integrators to develop the total solution according to the customer needs. It is easy to use and low license fee is guaranteed. You look for a reliable partner? We do have one! We can be one for you!

We appreciated Telit’s technical support during the development phase which helped us to complete the design of Ghostway in a very short time. Paolo Piazzi, Business Development & Sales Manager

B

AMES, the Italian based world leader in the delivery of innovative electronics manufacturing services, has developed and manufactured “Ghostway”, a new active vehicle tracker device, based on proprietary communication software.

For automotive applications, Ghostway supports an external GPS antenna allowing dashboard integration. Therefore, Ghostway is an ideal anti-theft system and is also an excellent device for logistics tracking and fl eet management.

Ghostway is a small and powerful device designed to localize any kind of object anywhere in the world. The inte gration of GPS and GSM antennas into the Ghostway device along with its quad-band cap ability, enable its usage in all geographies and allow the user to combine both vehicle and personal tracking capability.

Ghostway is designed to receive commands both from the web and from mobile phones through SMS. Several additional features can be added by means of its I2C external connection and the 128 MB TransFlash memory.

Its small size, allows Ghostway to be carried by anyone whose position can then be tracked remotely over a web map displayed on personal computers or PDAs; also the position address can be sent to any cellular phone by SMS.

Ñ Features • • • • • • • • •

Dimensions: 90.5 x 55 x 21.5 mm Telit GE863­GPS, PIC18F67 Power consumption in idle mode < 20ma Up to 8 digital inputs, 8 digital outputs Battery backup: 1300 mA (3000 mA optional) Internal GPS and GSM antennas Up to 2 GB microSD RAM data storage Speaker and microphone connector (Opt.) Inputs for alarm, keyboard or camera via I2C

FACTS

Ghostway is based on proprietary communication software developed by our business partner Aneva. One of the product’s competitive advantages is its low cost service that can be offered to clients.

www.semtechnologies.it Client BARTOLINI After Market Electronics Services S.r.l.

System GHOSTWAY Advanced Active Tracking Technology (AAT)

Which Telit module do you use and why? We use the GE863GPS for the excellent performance of the SiRFstarIII GPS, the reliability of the GSM and GPRS connectivity, and its quad-band capability.

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Telic/CeTEC // GERMANY

Xirgo // USA

TRACKING & TRACING

TRACKING & TRACING

Telic / CeTEC

Xirgo Technologies

Telit’s focus on reliable, straight-forward GSM m2m modules, combined with excellent and responsive support was a key factor in bringing this product to market in a timely manner.

Xirgo benefitted from Telit’s reputation among wireless carriers and regulators for delivering modules that fly through certification almost like a formality. “In three months, we were able to take the product from concept through certification.

Peter Guentzer, General Manager

Shawn Aleman, Vice President of Business Development

CeTEC is an engineering lab with a strong focus on telemetry and telematic applications, systems, and terminal devices. Its core technologies are machine-to-machine communication via GSM cellular networks and GPS satellite navigation. Also “neighboring” technologies such as RF-beacon tracking, Internet GPRS & TCP/ IP client-server communication, WLAN, Bluetooth and IRDA (infrared) data transmission, especially to and from mobile devices, is a core competency. The realization of working prototypes and feasibility studies based on these platforms often takes only a few days.

FACTS

M

Apart from the GSM and GPS mod ules, all major hardware and software functionality is developed in-house by CeTEC’s engineers, giving customers and CeTEC full control of the complete design and reducing dependencies from third parties in terms of knowledge and IP.

CeTEC has experience in hardware, software and mechanical design with a successful track record of GSM/GPRS designs.

CeTEC Cellular Technology, Engineering & Consulting GmbH & Co KG

www.ce-t-ec.de Client CeTEC GmbH & Co KG

System Picotrack

Which Telit module do you use and why? CeTEC uses the GE864 because it is small, reliable and integrated into GPRS and TCP/IP. Additionally it has good and competent technical support and is reasonably priced.

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With more than a 10 year history in the fi eld of GSM and GPS remote control, tracking and tracing, CeTEC has a substantial volume of successful projects and products. Most of the designs include hardware, software, and mechanical design as well as factory test ing equipment, documentation and customer support.

Ñ Features • Ultra­small, low power, versatile GSM/GPS autonomous tracking platform • Supersense GPS (enhanced receiver sensitivity for “indoor” use) • Supports wireless assisted GPS for fast and reliable first­fix • Live tracking via GPRS • 3D­accelerometer/motion sensor • Photo/light sensor • LiPolymer rechargeable battery • Self­contained and autonomous: all antennas, sensors, battery, SIM, GSM, and GPS integrated in one small housing

ost pet owners are familiar with the term “forever home”: the be­ lief that adopting a dog is a life­ long commitment. To help pet owners keep that promise, Xirgo Technologies developed DogTracs™, a svelte, 2.4 oz. Modem that can be affixed to a dog collar for easy tracking and monitoring. DogTracs™ is built around the Telit GE864-PY module, whose features include GSM/GPRS in the 850 and 1900 MHz bands. This means that regardless of whether a dog roams a neighborhood or the Americas, there’s a good chance that DogTracs™ will be able to find a network and report the dog’s location down to an area about the size of a tennis court. The DogTracs™ Modem has embedded GPS and support for multiple geofences. The cellular and GPS antennas also are embedded, making the Dog­ Tracs™ Modem free from objects that could break off or catch on a branch, trapping the dog. A low battery alarm alerts the owner when it’s time to recharge, something

Ñ Features • • • • • • • •

GPRS class B multi­slot class 10 Supports 850/1900 MHz Over­the­air firmware upgrade Supports TCP Multiple location rolling buffer User initiated network queries No external antennas or power connectors needed Low battery alert

that’s required only about once a week, thanks to a power­sav­ ing algorithm and GSM/GPRS’ battery­friendly technology. Although DogTracs™ is de­ signed for tracking pets, Xirgo’s Modem also could easily be adapted for other applications. “It could track anything,” says Shawn Aleman, Xirgo’s vice president of business develop­ ment. “The applications are numerous.”

FACTS

www.xirgotech.com www.dogtracs.com Client Xirgo Technologies

System DogTracs™

One possibility is adapting the technology for use in shipping container tracking across a va­ riety of industries, including textiles. “Clothing manufac­ turers have huge issues with stolen or missing clothing con­ tainers,” Aleman says. “A small, battery­operated device can neatly fit into one of those con­ tainers and be able to track it if it doesn’t show up at its desti­ nation. That’s an example of the types of applications that are out there.”

Which Telit module do you use and why? Positionere’s DogTracs™ designed by Xirgo Technologies is built around the Telit GE864-PY module, whose features include GSM/GPRS in the 850 and 1900 MHz bands, as well as embedded GPS. The benefi ts of those features include nearly ubiquitous cellular coverage throughout the Americas and easy support for geofencing. Xirgo also chose the Telit GE864-PY for its compact design, which is ideal for a device that’s in tended to be worn around a dog’s neck. “Size was an extreme concern,“ Aleman says. “That pushed us toward Telit’s module.” Another plus was the GE864-PY’s support for Python. “That made the development time much shorter for us,” says Aleman, who estimates that it cut DogTracs™‘ time to market by about 25 %.

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TELITSHOWCASE

TELITSHOWCASE

MOvACTIvE Movactive to promote machine-to-machine application development and accelerate market expansion.

H

eadquartered in Sulbiate, near Milan (Italy), Movactive provides cost­effective, comprehen­ sive m2m and fleet management solutions, both in un­ bundled and aggregated form.

plement/improve their supplies; unexpected stops of activities; costs increase without any control; times get longer and longer; the new solution does not provide the expected benefits.

Through the partnership, Telit is complementing with Movactive by providing a fully compatible, ready to use “smart module” which is embedded into Movactive applications.

Movactive is almost uniquely placed to capitalize on the m2m opportunity, since it is willing to support cus­ tomers all along their product creation, from business analysis and functions identification, during manufac­ turing and even afterwards, offering scalable solutions which include product and service, together with con­ nectivity, software, hardware, upgrading, assistance and maintenance.

The development of m2m solutions has traditionally required significant investments and long develop­ ment time, and resulted in non­scalable, proprietary solutions. Telit and Movactive both using open stan­ dards, will provide integrated and simple solutions that remove these major obstacles to growth.

The Global Partner Transmitting machine data isn’t always an easy thing to do, particularly when it’s over a wireless network. The roadmap to deployment is regardless of the num­ ber of machines to be networked: whether they num­ ber 10 or 10,000. The same fundamental components are needed, multiple technologies have to be managed: communications hardware to make the machines talk; network connectivity to move the data; application in­ frastructure to integrate the data and manage its proto­ cols; and software that automates the way a company responds to specific information. Within that core mod­ el, adopters may encounter any number of challenges to the success of their deployment: companies are of­ ten confused on what is the best, most economical way to stay connected with their remote field assets; the process is longer than expected; the staff is not able to compare/distinguish/examine the offers of different suppliers; new competences (=new personnel) are re­ quired; suppliers ask for further expensive prices to im­

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by R. Zigliani

web, texts and videos, maintenance reports, graphics and tabs. Data about alarm and intervention is automa­ tically integrated into enterprise software and data­ bases. Billing and all administrative documents would be automatically drafted as well.

Movactive Outsourcing is the Key The m2m deployment process isn’t over with the go­live; management and maintenance continue for the full lifecycle of the project. Typical deployments are generally expected to operate for 5-10-15 years, although the technical challenges can vary depending on the location of the asset and the method of data communication.

One Integrated Platform for Many Applications Providing open interfaces, Movactive is able to create industry vertical specific solutions: since any machine, vehicle and video can be managed by the very same Movactive platform, via the web. The consequence is that machines can automatically interact with vehicles: for instance, data coming from machines, calling for replenishment and repair can au­ tomatically generate daily routes for drivers and tech­ nicians. No human intervention is needed. Let’s imagine a vending machine, a pump, an industrial robot, a lift … One component breaks down. Even if the malfunctioning is not evident, the Movactive de­ vice can detect it and send an alarm call. The system automatically identifies the technician to be rerouted (right spare parts with him, right skills, nearest posi­ tion) and drives him on site, using satellite navigation functions as well. His labor plan of the day is re­plan­ ned in a few seconds, the same happens to his colleagues, because of a new jobs reallocation. The technician can also interact with any machine via PDA, accessing via

Two needs arise: 1. Ongoing maintenance and long­term reliability should be considered at the outset. 2. Network upgrades, software revisions and even ad­ ded features over the course of 10 years – or more – must be expected. Of course, for it to work, the cus­ tomer must have a way to remotely manage the upgrade process. Movactive outsourced approach emerges as the best way to alleviate any unnecessary headaches. For an OEM, outsourcing its service infrastructure helps the manufacturer add value to its products and extend the product lifecycle – without having to invest in a daun­ ting infrastructure for routine service and mainte­ nance. Movactive can assist customers to minimize costs and manage the backend for them. That backend manage­ ment includes data and physical security as well as firmware updates as the application requirements change. Movactive can actively maintain, trouble­

shoot, connect, secure and update customers’ infra­ structure and service. This involves the utilization of a fully capable network operations center that operates on a 24/7 basis and has a complete array of automated alarms, diagnostics, and tools for addressing issues throughout the network eco­ system. Moreover, the Movactive approach enables additional layers and application to be added over time to support constantly changing enterprise requirements: appli­ cation enhancement is a periodic review of the sys­ tem performance versus changes in business require­ ments, as well as technology, to determine if there are opportunities to define new goals for the business application. In that sense, Movactive considers crucial the form factor and family concept of Telit wireless modules.

Telit and Movactive The synergy is rooted in the two companies’ customer­ focused approach: both Telit and Movactive treat cus­ tomers as partners. Telit and Movactive jointly will shorten the amount of time required to integrate, test and launch new m2m applications and service, and further upgrades. For corporate adopters, all that results in reduced costs and risks, investment protec­ tion and the ability to remain competitive with products that meet market demands and employ the latest technology.

www.movactive.com

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TELITSHOWCASE

TELITSHOWCASE

TECHlAN

Techlan and Telit partner for wireless connectivity Imola Tiles Cooperative chooses Techlan (SMC Holding) for logistic solution provided by Stefano Zanoli through a touch-screen terminal

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We Increase Your value FAS International was established in 1967. Today it is a leading company in hot and cold vending machine manufacturing. FAS has recently built a new 20,000 sm plant, located in Schio (Vicenza, Veneto). With a global turnover of 28.6 m Euros worldwide, FAS International holds direct branches in Spain, France and United Kingdom.

The Solution Movactive Vending makes machines always efficient and active. In fact, FAS International Vending opera­ tors can receive information about the machines sta­ tus and conditions, about fill up necessities, in real time, via web, directly on a PC company or on mobile terminal (PDA), without manual controls and useless transfers.

The Company FAS International was established as a solid products vending machine producer and gradually became, snack and food market leader in Europe, Today it pro­ vides a wide range of merchandisers which can be easi­ ly customized. After the acquisition of Omnimatic, one of the oldest and asserted coffee vending machines producer, Fas International offers vending machines that supply every kind of product: cold, hot, cans, bot­ tles and so on. The company mission is creating one head production center and becoming a full­range sup­ plier in the vending market.

The Challange FAS International turned to Movactive to increase the value of its vending products and to offer its vending operators a special service able to eliminate every pos­ sible vending machine from being unserviced (end of products, coin lack, vandal acts, violations, blackout). Uninterrupted service results in more profits for FAS International.

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IN BRIEF Situation FAS International required a solution to ensure vending machines continuous service. Movactive Solution Movactive Vending, the solution for the remote management of vending machines. Results • Continuous vending service • Refi lling optimization • Service operations planning • Vending machine remote management • More profi ts for vending operators • Differentiated services • Increased customer loyalty

www.fas.it

MT-51XPE is the name of Techlan brilliant so lu tion for industrial logistics chosen by Imola Ceramic Cooperative, the biggest production and distribution center of ce ramic tiles for the building industry in Europe, with an over 700,000 sm. plant.

Techlan, an SMC Holding company specialized in planning and execution of hardware and software integrated solutions for logistics and collection of industrial data, has provided Imola Ceramic Cooperative with the latest generation industrial terminal WMT51XPE for the communication between vehicles like fork lifts, container/pallets handling trucks, etc., using Wireless 802.11 a/b/g and GPRS/UMTS technologies. Imola Ceramic Cooperative, a leader company in the production of ceramic materials, is composed of three factories; each specialized in a specifi c production. The adop tion of WMT-51XPE has effectively facilitated the exchange of information between the three plants. The logistics pieces of information, previously written and exchanged on paper, with the possibility to loose, misplace or destroy them, now are transmitted via terminal using wireless or mobile network technology. The further installation of a VoIP application on the terminals allows over 100 operators to keep in contact among them and with the outside, also for a voice exchange of information.

Imola Ceramic Cooperative exports 72 % of its production of industrial ceramic tiles all over the world: therefore the role of logistics is strategic for the company. Techlan with the WMT-51XPE terminal gives companies like Imola Ceramic Cooperative the possibility to eliminate the shipment mistakes and to make the logistics more effective and effi cient, signifi cantly decreasing the shipment time, the stock-in-trade and consequently the space needed. “The characteristics that make WMT-51XPE a unique product are its compactness, solidity and great resistance to high temperatures which make it suitable for every environmental context” explains Techlan CEO Stefano Campi. He continues: “Moreover, WMT-51XPE operates on frequencies between 2.4 and 5 GHz, allowing the transmission of complex information such as maps: everything to minimize the operator’s error probabilities”. The WMT-51XPE terminal is also user-friendly, being based on Windows XP Embedded operating system, handy for its small size, touch-screen and easy to place on any kind of vehicles.

www.smcholding.it

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TELITMARKET

TELITSPOTLIGHT

TELITMARKET I

n 2007, Telit launched its first 3G module, the UC864. Since its release, there has been a rapid acceleration of interest in 3G and the m2m applications it enables. The increased speed provided through 3G has attracted at­ tention from segments such as telematics and security.

Leigh Ann Ryals

Differently from consumer broadband style usage, m2m applications require a more symmetrical pipe in data flows to and from devices. The first release of 3G cellular data focused on building an infrastructure to support use of services such as mobile TV and music download. These are clearly heavy consumers of the down pipe

(HSDPA) while keeping the uplink side of the communi­ cation very lightly used. A few m2m applications have succeeded in this environment but as can be gleaned from the expert review of this quickly rising area of m2m from Tobias Ryberg of Berg Insight, this is about to change. Best regards,

AN ASSOCIATION BRINGING TOGETHER THE BEST ON THE MARKET In February 2007, various key players, each serving a niche area of the machineto-machine market, came together from the automation technology, application software, and electrical engineering sectors as well as IT and telecommunications, to form the m2m Alliance.

Director, Strategic Marketing leighann.ryals@telit.com

M

Faster Upload to Drive Adoption of 3G in m2m Space 3G had a diffi cult start in the consumer market and even in 2007 a majority of mobile subscribers in the Western markets hung on to their 2.5G terminals. In the m2m market, the adoption has been even slower. Many argue that the improved bandwidth of 3G devices does not add any value for typical m2m applications where small sets of data are transmitted in short bursts. With the higher cost of WCDMA devices there seems to be no justifi cation for migrating from less expensive and proven GPRS technology.

Tobias Ryberg Analyst, Berg Insight

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One critical factor easily overlooked in the discussion about 3G and m2m is the speed of the data uplink. Today increasingly sophisticated applications generate more and more data that needs to be transmitted over a cellular network. Fleet management, remote product management and video surveillance are examples of applications that can produce much more data than what GPRS networks are designed to cope with. Particularly security cameras could potentially generate near infi nite amounts of data.

In this context, the evolution of high-speed 3G networks using HSPA is highly interesting for the m2m community. While it is widely known that HSPA can push downlinks in 3G networks up to 14.4 Mbps and beyond, it is less publicized that the performance in the uplink can be increased to 1.4 Mbps and higher. A1 Mobilkom in Austria became the fi rst European mobile operator to upgrade its network with HSUPA technology to attain this speed. More operators are now following and there will also be an improved version of HSUPA with uplink speeds of up to 5.8 Mbps in the near future.

Comparison of 2.5G and 3G data performance Technology Uplink Times faster than GPRS

GPRS

UMTS

HSUPA

14–48 Kbps

64 Kbps

1–5.8 Mbps

1x

1.5x

20–100x

achine-to-machine, or m2m for short, stands for automated communication between machines. Involving terminals such as machines, robots, vehicles or containers communicating with a central control station, it can be used to monitor, control, and service machines, equipment, and systems remotely, a concept traditionally described as telemetry. Communication between machines (or, more specifi cally, terminals) involves the application of information and communication technology in conjunction with micro-systems technology. The m2m Alliance is an open initiative for suppliers and users of m2m solutions, providing a common forum for the various interests of those involved in the market with a view to tapping into its signifi cant potential and driving forward market development. The primary aim of the m2m Alliance is to promote the distribution of the various m2m technologies and publicize the numerous opportunities they support. Furthermore, the Alliance intends to achieve technical harmonization for m2m applications as part of a drive towards standardization. The m2m Alliance is taking a dual-channel approach to networking. The Technology Working Group primarily targets those involved in the m2m value-

added chain and is driving forward standardization on the part of vendors. The Public Relations Working Group concentrates on the exchange of relevant information and ideas with various industries, as well as focusing on research and training. It also serves as the Alliance’s interface with the media, politicians, administrative bodies, and other associations.

Press contact: TEMA Technologie Marketing AG Angelika Backes Theaterstraße 74 52062 Aachen Tel.: +49 (0) 241 88 97 0 - 37 Fax: +49 (0) 241 88 97 0 - 42 E-Mail: backes@tema.de www.m2m-alliance.de Public Affairs PR Agentur GmbH Marc Pfeil Spichernhöfe / Kamekestr. 21 50672 Köln Tel.: +49 (0) 221 95 14 41 - 44 Fax: +49 (0) 221 95 14 41 - 50 E-Mail: Marc.Pfeil@public-affairs.de www.public-affairs.de

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TELITDISTRIBUTION

TELITDISTRIBUTION

INTERvIEW WITH lARS MISTANDER RUTRONIK EUROPE

86 TELIT2MARKET

telit2market: RUTRONIK previously worked successfully across Europe with SonyEricsson m2m. Where do you see the strength of Telit in the m2m arena?

telit2market: RUTRONIK is heavily investing in the Wireless Development Center unit. What is the mission from senior management?

Telit is one of the leading and highest growing m2m suppliers in Europe. As the m2m market has a growth rate with more than 30 percent per year, RUTRONIK is committed to playing an active role within this market segment. According to Gartner, the market for m2m communication will grow to around 914 million Euros by 2008, featuring applications in the fi elds of transport and logistics, remote control systems, healthcare and security technology. The innovative and qualitatively enhanced products from Telit are a good choice for customers, together with the excellent logistics and customer proximity that RUTRONIK offers. In their international product development, customers benefi t from the constant availability of the Telit m2m modules, their presence throughout Europe, fi eld application engineer (FAE) competence in application design and the system solutions, as well as from numerous value added services. Unlike others, Telit Wireless Solutions is totally dedicated to the m2m market. Telit offers market leading hardware and software solutions across the technology spectrum: GSM/GPRS, CDMA, EDGE, 3G/UMTS as well as their own GSM protocol stack which makes Telit more fl exible and fast in developing new products. This also allows Telit to make all products backward compatible. Moreover Telit is very well accepted as one of the key players in the wireless m2m market. It has achieved all major GSM/GPRS tests, qualifi cations and approvals from important US and European mobile network operators. Furthermore, Telit’s clear distribution strategy offers small and medium sized customers optimum support regarding technology, application design-in and commercial aspects. Telit puts a lot of effort into devel oping leading edge products which gives RUTRONIK the opportunity to get access to new vertical markets. For example, combined GPS and GSM/GPRS modules give RUTRONIK access to interesting tracking and tracing applications.

The wireless market is among Europe’s strongest growth areas. Market researchers expect annual growth of up to 20 to 30 percent in the wireless distribution market. RUTRONIK clearly aims to be one of the leading distributors in this market. We want to support our customers to remain on the cutting edge of development and to avoid missing any market trends. We are building an effi cient sales and marketing organization for wireless products which can develop stable wireless business across Europe. As a broad line distributor we are able to offer an extensive portfolio comprising semiconductors, passive and electromechanical components as well as displays and embedded boards. We also want to offer a comprehensive portfolio of wireless technol ogies so that we can achieve maximum synergies with in the customer applications. The customer benefi ts from this complete product range because they are provided with a kit of well fi tting components from one source. RUTRONIK is dedicated to be a European distrib utor. We are providing a mixture of both local and centralized technical support functions. European customers prefer in many cases to purchase their wireless components in Europe instead of in the Far East, although the rest of the equipment is produced there. Wireless technologies are quite demanding and require substantial knowledge and training for the customers. The components cannot simply be sold on the basis of a product catalog. In addition to knowledge of the product, they require profound exper tise in terms of the technology and the application. RUTRONIK is a reliable innovative partner for manufacturers and customers in this arena. The RUTRONIK team of experts, consisting of FAEs, product marketing and sales engineers, along with the pan-European Wireless Development Center, offer customers deep, and at the same time, broad expertise in this product fi eld. Even when dealing with particularly diffi cult applications, RUTRONIK offers customers the

security of being able to daringly enter the world of wireless.

means that we are now prepared to provide our customers with optimal technical support.

telit2market: m2m value chain and the benefit of complementary lines?

telit2market: Success stories already after less than 12 months in the Telit family?

Complementary Technologies such as GPS, WLAN, RFID, Bluetooth and suitable accessory parts like antennas, connectors, SIM card holders, and power supplies which are available through one supply channel, offer customers great effi ciencies in production supply and technology expertise. Many customers in telematics applications are using both GSM/GPRS and GPS technologies. In other applications like AMR it is common to use both 868 MHz ISM transceivers together with GSM/GPRS communication.

Within a short time Telit has grown to be one of the top suppliers within the wireless industry. We are proud to have over 650 identifi ed m2m projects and over 200 design wins across Europe so far even though our Wireless Unit is still “young.” More than 50 projects have now reached full production stage. This includes everything from rat-trap/pest controls to multimedia coffee machines to advanced fl eet management/ tracking systems.

telit2market: RUTRONIK’s view of m2m and the relationship with Telit? After one year of European cooperation between Telit and RUTRONIK, we are very satisfi ed with the cooperation and the good relationship we have managed to build. We can see that Telit has an interesting long-term strategy to become the number one m2m supplier which is defi nitely in line with RUTRONIK’s future targets. During 2008 we believe that m2m products will represent around 50 percent of our total wireless revenue. Due to a much more stable GPRS connection and the launch of future high speed technologies like EDGE and UMTS, we see a lot of new interesting vertical market segments entering the m2m arena. This will strengthen the m2m market in the coming years. To reach our aggressive targets we will keep our work close to our customers and give them the best possible support. This requires a very close relationship with all levels of Telit’s key personnel. RUTRONIK and Telit in cooperation have arranged some comprehensive technical training on GSM/GPRS modules and related devel opment tools. In total, more than 20 FAEs across Europe have now passed this high level training. This

About RUTRONIK RUTRONIK Elektronische Bauelemente GmbH is one of Europe’s leading broadline distributors for semiconductors, passive and electromechanical components in ad­ dition to wireless products, displays as well as embedded boards. To round off the product portfolio RUTRONIK also offers storage technologies from its subsidiary company Discomp. The company, established by Helmut Rudel in Ispringen, Ger­ many in 1973, employs about 1,100 staff throughout Europe and achieved sales of EUR 550 million in fiscal year 2006.

Short Profile Lars Mistander Lars Mistander is Manager of the Wireless Development Center at RUTRONIK. He is strongly dedicated to the wireless sector and established a European wireless unit at RUTRONIK. He is responsible for business development across all of Europe. His background spans over 28 years experience of sales and marketing responsibili­ ties within electronic component distribution. For the last ten years he has mainly focused on wireless communication technologies.

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TELITDISTRIBUTION

TELIT WORLDWIDE ARGENTINA Seva Engenharia Electronica S.A. Marcelo Rezende Ribeiro telit@seva.com.br

BRAZIL Mobix S/A Ferdinando Guerra f.guerra@mobixsa.com.br

Distelec Daniel Castro dcastro@classelectronics.com

PI Componentes Ana Cristina Avoleta faleconosco@picomponentes.com.br

AUSTRALIA Arrow Electronics Australia Pty Ltd. Leigh Winter leigh.winter@arrowasia.com

Seva Engenharia Electronica S.A. Marcelo Rezende Ribeiro telit@seva.com.br

Glyn Ltd. Australia - High Tech Distribution Dean Sarelius telit@glyn.com.au

TRADECOMP (Non stocking manufacturer representative) Luis Augusto Garcia luis-garcia@tradecomp.com.br

AUSTRIA Round Solutions GmbH & Co KG Harald Naumann harald.naumann@roundsolutions.com

BULGARIA Electroninvest Viktor Tsenkov electron@interbgc.com

Rutronik Elektronische Bauelemente Ges.m.b.H. Josef Ecker josef_ecker@rutronik.com

MACRO BULGARIA Ltd. Plamen Filley macrobul@tea.bg

SASCO HOLZ KScheffels@sascoholz.com

CANADA Janus Remote Communications Gordon Olp golp@janus-rc.com

BELARUS Microdis Electronics Robert Panufnik microdis.by@microdis.net

Symmetry Electronics Kathy Sakaue katherines@symmetryelectronics.com

BELGIUM AVE Added Value Electronics BV Michiel Vercauteren michiel@ave-be.com

CHILE Seva Engenharia Electronica S.A. Marcelo Rezende Ribeiro telit@seva.com.br

Rutronik Elektronische Bauelemente GmbH Bart Hicguet bart_hicguet@rutronik.com

CHINA Arrow Asia Pac Ltd. Louis Wong louis.wong@arrowasia.com

SASCO HOLZ KScheffels@sascoholz.com BOLIVIA Seva Engenharia Electronica S.A. Marcelo Rezende Ribeiro telit@seva.com.br BOSNIA HERZEGOVINA Arrow Southern Europe Bojan Zalatelj bzalatelj@arrowslovenia.com

Honestar Victor Wang victor.wang@honestar.com COLOMBIA Seva Engenharia Electronica S.A. Marcelo Rezende Ribeiro telit@seva.com.br CROATIA Arrow Southern Europe Bojan Zalatelj bzalatelj@arrowslovenia.com CZECH REPUBLIC Microdis electronics s.r.o.x Martin Pfl ug microdis.cz@microdis.net

88 TELIT2MARKET

Rutronik Elektronische Bauelemente G.m.b.H. CZ spol.s.r.o. Jiri Tomasek jiri_tomasek@rutronik.com SASCO HOLZ KScheffels@sascoholz.com DENMARK Arrow Denmark Kenneth Wennerwald kwennerwald@arrownordic.com Round Solutions Nordic Ben Hoelke ben.hoelke@roundsolutions.com

SASCO HOLZ GmbH Karin Scheffels KScheffels@sascoholz.com GREECE Arrow Electronic Hellas SA Constantino Danos cdanos@arrowgr.com HUNGARY Microdis Jozsef Burian microdis.hu@microdis.net Rutronik Magyarorszag Kft. Janos Szentimrei janos_szentimrei@rutronik.com

Comprel/Esprinet Group Alberto Caimi alberto.caimi@comprel.it

Round Solutions Nordic Ben Hoelke ben.hoelke@roundsolutions.com

KOREA M2MNet M.J. Lee mjlee@m2mnet.net

Rutronik Elektronische Bauelemente GmbH Vidar Lillehagen vidar_lillehagen@rutronik.com

LATVIA Arrow Latvia Santa Gile sgile@arrownordic.com

PARAGUAY Seva Engenharia Electronica S.A. Marcelo Rezende Ribeiro telit@seva.com.br

SINGAPORE Arrow Asia Pac Ltd. Patrick Wallace PATRICK.WALLACE@arrowasia.com Soanar Pte. Ltd. Daryl Wong daryl.wong@soanar.com.sg SLOVAKIA Microdis Lubomir Gajdosik microdis.sk@microdis.net

Microdis Arturas Taicas arturas.taicas@microdis.net

PERU Seva Engenharia Electronica S.A. Marcelo Rezende Ribeiro telit@seva.com.br

Rutronik Elektronische Bauelemente GmbH Tomas Knapko tomas_knapko@rutronik.com

LITHUANIA Arrow Lithuania Kestutis Bilius kbilius@arrownordic.com

PHILIPPINES Arrow Asia Pac Ltd. Patrick Wallace PATRICK.WALLACE@arrowasia.com

SLOVENIA Arrow Southern Europe Bojan Zalatelj bzalatelj@arrowslovenia.com

Microdis Arturas Taicas arturas.taicas@microdis.net

Soanar Pte. Ltd. Daryl Wong daryl.wong@soanar.com.sg

Rutronik Elektronische Bauelemente GmbH Rudolf Gornik rudolf_gornik@rutronik.com

Rutronik Denmark Jens Hylleberg jens_hylleberg@rutronik.com

SASCO HOLZ KScheffels@sascoholz.com

MALAYSIA Arrow Asia Pac Ltd. Patrick Wallace PATRICK.WALLACE@arrowasia.com

POLAND Microdis Robert Panufnik microdis.pl@microdis.net

SOUTH AFRICA RF Design Andrew Hutton andrew@rfdesign.co.za

ESTONIA Arrow Electronic Estonia Olev Toper otoper@arrownordic.com

INDIA Arrow Asia Pac Ltd. Patrick Wallace PATRICK.WALLACE@arrowasia.com

Soanar Pte. Ltd. Daryl Wong daryl.wong@soanar.com.sg

Rutronik Polska Sp.Z.o.o. Roman Broda roman_broda@rutronik.com

SOUTH AMERICA Seva Engenharia Electronica S.A. Marcelo Rezende Ribeiro telit@seva.com.br

Microdis Arturas Taicas arturas.taicas@microdis.net

Soanar Pte. Ltd. Daryl Wong daryl.wong@soanar.com.sg

MEXICO Janus Remote Communications Gordon Olp golp@janus-rc.com

SASCO HOLZ KScheffels@sascoholz.com

FINLAND Arrow Finland Oy Timo Poikonen TPoikonen@arrownordic.com

INDONESIA Arrow Asia Pac Ltd. Patrick Wallace PATRICK.WALLACE@arrowasia.com

Symmetry Electronics Kathy Sakaue katherines@symmetryelectronics.com

M2M Platforms Finland Oy Kari Järveläinen kari@m2m-platforms.com

Soanar Pte. Ltd. Daryl Wong daryl.wong@soanar.com.sg

MONTENEGRO Arrow Southern Europe Bojan Zalatelj bzalatelj@arrowslovenia.com

Round Solutions Nordic Ben Hoelke ben.hoelke@roundsolutions.com

IRELAND Arrow Electronics UK Ltd. Neil Bosworth wireless@arrowuk.com

NETHERLANDS AVE Johan Bickel johan@ave-nl.com

FRANCE Arrow Southern Europe Henri Kharoubi hkharoubi@tekeleceurope.com

Round Solutions Ltd. Edward McLaughlin uk@roundsolutions.com

Rutronik S.a.S. Reynald Edouard redouard@rutronik.com

Rutronik Ltd. Sinead Mullins sinead_mullins@rutronik.com

SASCO HOLZ KScheffels@sascoholz.com

GERMANY CEP AG Cellulare Produkte Isabelle Ludwig i.ludwig@cepag.de

Sequoia Ltd. Zorik Donelian zorik.donelian@sequoia.co.uk

NEW ZEALAND Arrow Components Leigh Winter leigh.winter@arrowasia.com

Rutronik Elektronische Bauelemente GmbH Reno Pikkemaat reno_pikkemaat@rutronik.com

Round Solutions GmbH & Co. KG Harald Naumann harald.naumann@roundsolutions.com

ISRAEL Aviv Mobile - Com Lior Motola lior.m@avivint.co.il

Glyn High Tech Distribution Ltd. Mike Benson sales@glyn.co.nz

Rutronik Elektronische Bauelemente G.m.b.H. Bernd Hantsche bernd_hantsche@rutronik.com

ITALY Arrow Southern Europe Marco Sangalli msangalli@arrowitaly.com

NORWAY Arrow Norway Jan Erik Engemoen SalesNO@arrownordic.com

Telic Polska Sp.Z.o.o. Artur Wróbel poland@telic.pl PORTUGAL Arrow Southern Europe Juan José Gonzalez jjgonzalez@arrowiberia.com ROMANIA Arrow Electronice SRL Ferenc Gal offi ce@arrowromania.com Rutronik Elektronische Bauelemente GmbH Dorin Tutiu dorin_tutiu@rutronik.com RUSSIA Microdis Robert Panufnik microdis.ru@microdis.net MT System Alexander Chukharev micro@mtgroup.ru RAINBOW TECHNOLOGIES Aleksey Chechekin cau@rtcs.ru SASCO HOLZ KScheffels@sascoholz.com SERBIA Arrow Southern Europe Bojan Zalatelj bzalatelj@arrowslovenia.com

Soanar Pte. Ltd. Daryl Wong daryl.wong@soanar.com.sg TURKEY Arrow Southern Europe Suleyman Tuccar stuccar@arrowtr.com Epsilon Technology TR Mutlu Sahin mutlu.sahin@epsilontek.com.tr UKRAINE Biakom Ltd. Igor Kovryga kovriga@biakom.kiev.ua Microdis Lubomir Gajdosik microdis.sk@microdis.net SASCO HOLZ KScheffels@sascoholz.com VD MAIS Kirill Skiba m2m@vdmais.kiev.ua UNITED KINGDOM Arrow Electronics UK Ltd. Neil Bosworth wireless@arrowuk.com Round Solutions Ltd. Edward McLaughlin uk@roundsolutions.com

SPAIN Arrow Southern Europe Juan José Gonzalez jjgonzalez@arrowiberia.com

Rutronik UK Ltd. Mike Parker michael_parker@rutronik.com

Rutronik Espana S.L. Sergio Llorca sergio_llorca@rutronik.com

Sequoia Ltd. Zorik Donelian zorik.donelian@sequoia.co.uk

SWEDEN Arrow Sweden Andres Jansson AJansson@arrownordic.com

UNITED STATES Janus Remote Communications Gordon Olp golp@janus-rc.com

Round Solutions Nordic Ben Hoelke ben.hoelke@roundsolutions.com

Symmetry Electronics Kathy Sakaue katherines@symmetryelectronics.com

Rutronik Nordic AB Bjorn Eriksson bjorn_eriksson@rutronik.com

URUGUAY Seva Engenharia Electronica S.A. Marcelo Rezende Ribeiro telit@seva.com.br

SWITZERLAND Round Solutions GmbH & Co. KG Harald Naumann harald.naumann@roundsolutions.com SASCO HOLZ KScheffels@sascoholz.com Telion AG Peter Furrer pfurrer@telion.ch

VIETNAM Arrow Asia Pac Ltd. Patrick Wallace PATRICK.WALLACE@arrowasia.com Soanar Pte. Ltd. Daryl Wong daryl.wong@soanar.com.sg

THAILAND Arrow Asia Pac Ltd. Patrick Wallace PATRICK.WALLACE@arrowasia.com

TELIT2MARKET

89


TELITSALES

TELITSALES

THE TElIT INTERNATIONAl

SALES AND DISTRIBUTOR CONFERENCE 2007 Chia laguna Beach Resort, Sardinia, Italy

elit chose the beautiful landscape of Sardinia to host the 3rd International Sales and Distributor Conference 2007.

T

and man agement team. Four demonstrations on topics such as ZigBee, Wi-Fi, Bluetooth and E-Call were performed.

Some 70 attendees from Telit’s global distributors and 30 Telit employees met for three days to discuss the future sales & marketing strategy. Several workshops were held giving each participant the possibility to contribute to a continuous enhancement of sales and marketing activities.

Great dinners, a marvelous beach party and networking made the event a great success.

A tour through Telit’s short range wireless R&D Center, located in Sardinia’s capital Cagliari, gave Telit dis trib utors the opportunity to discuss the status of the service and product offerings with Telit’s R&D

Arrow Southern Europe awarded as Telit distributor of the year 2006

SALES MANAGER

SPOTLIGHT M

ads Kring (38) joined the Telit organization in spring 2005 as the Regional Sales Director of Be­ nelux, Baltic and Nordic countries. Based out of the most northerly located office of Telit, just on the out­ skirts of Copenhagen/Denmark, Mads is responsible for the direct accounts and partners in the terri­ tory, as well as supporting the strong distributor network actively promoting the Telit products.

Company

Title

Contact Person

Global

SVP Global Sales

Felix Marchal felix.marchal@telit.com

Telit EMEA

RSD Italy

Sergio Sciarmella sergio.sciarmella@telit.com

RSD South-East Europe

Nikola Balj nikola.balj@telit.com

RSD United Kingdom, Australia, New Zealand

Philip Collins philip.collins@telit.com

RSD Israel, Greece, Turkey, South Africa

Gideon Rogovsky gideonr@telit.com

Country Sales Manager, Israel

Shuki Yulzari shuki.yulzari@telit.com

Country Sales Manager, Turkey

Yavuz Ferhusoglu yavuz.ferhusoglu@telit.com

RSD Germany, Austria, Switzerland

Dietmar Staps dietmar.staps@telit.com

RSD Nordics, Baltics, Benelux

Mads Kring mads.kring@telit.com

RSD Spain, Portugal, France

Carlos Pérez Negrete carlos.perez@telit.com

Director Automotive Sales EMEA

Gerd Koeck gerd.koeck@telit.com

VP Sales Americas: USA, Canada, Mexico, Central and South America

Mike Ueland mike.ueland@telit.com

Key Account Director

Mark Maresca mark.maresca@telit.com

Indirect Sales Channel Director

Mike Wagner mike.wagner@telit.com

Senior Sales Manager, Asia Pacific, India

HoSang Kim hosang.Kim@telit.com

Country Sales Manager, Taiwan

Allen Wang allen.wang@telit.com

Country Sales Manager, Korea

J.K. Noh jk.noh@telit.com

Country Sales Manager, South China

Sunman Liu sunman.liu@telit.com

Country Sales Manager, Central and Northern China

Chen Ming chen.ming@telit.com

Since his B.Sc.E.E. graduation from DTU, The Technical University of Denmark in 1992, Mads has been involved in the forefront of technical solutions sales and projects in the fields of microcontrollers and programmable logic. Starting in 1998, he focused on both ISM band RF, GPS and GSM solutions. Prior to Telit Wireless Solutions, Mads was employed as Technical Sales Manager within the Nordic distributor ACTE/Lagercrantz Group, strategically and operationally responsible for all the wireless and embedded products, including Wavecom and Siemens. Carrying this expe­ rience and realizing that the m2m market was rapidly growing, and thus demanding a more innovative and flexible product with a more solution oriented approach, it was an easy decision for him to join the newly IPO floated Telit team.

Telit Americas

Telit APAC

RSD: Regional Sales Director 90 TELIT2MARKET

TELIT2MARKET

91


TELITCOMPETENCECENTER

TELITEVENTS

EXTENDED NETWORK OF

COMPETENCE CENTERS T

elit is extending its range of services and level of customer support by setting up Competence Centers around the globe. The partner companies, selected on the basis of strict criteria, offer special skills and engineering services in the technical design of cellular m2m applications based on Telit technology. Until now, seven Competence Centers in Europe as well as North and South America have joined the new Telit program in order to give customers extended support services. The Telit Competence Centers provide design, development, integration assistance and other value added services to customers looking to execute an application design. By developing individual concepts, the centers help to integrate the innovative suite of Telit GSM/GPRS modules and services in cellular m2m solutions in order to achieve best technical results. Therefore, customers can benefi t from outsourcing parts of their development to experienced partners with an extensive range of competency in the particular fi eld of wireless cellular. Moreover, OEMs can focus on their specifi c core competencies of product development and increase R&D effi ciency as well as fi nal time-tomarket performance. Broaden Possibilities for Customers “The Telit Competence Centers provide extended support services and additionally help our customers to broaden their GSM/GPRS landscape. In this context Telit customers can experience the Competence Center as a professional and reliable partner which solves the communication integration in a short time,” says Dominikus Hierl, President of Telit Wireless Solutions. In addition to extending customer support, the Competence Center partners will complement Telit’s current distribution network. Even though they are not sales channels, the Compentence Centers will indirectly contribute to generating new business for all partners. Tough Selection Procedure The Competence Center partners are being selected on the basis of strict criteria. First, they must demonstrate a wealth of experience in GSM/GPRS design and have proven their skills in the development of hardware, software and mechanical components. The companies

92 TELIT2MARKET

should also have far-reaching knowledge of international certifi cation procedures and be experts in the design, prototyping and manufacturing of electronic concepts. Having a large number of contacts in the international m2m market also plays an important role in the selection of the Telit Competence Centers, as does having close links with local manufacturing partners. The following partner companies currently form part of the close circle of international Telit Competence Centers. An overview of the Telit Competence Centers: Competence Center Brazil

Competence Center Israel

SEVA Engenharia Eletronica S/A

Gatetel

Marcelo Rezende Ribeiro

David Ezer

Tel.: +55 31 3211-10000

Tel.: +972 54 7665754

Fax: +55 31 32211 1010

Fax: +972 9 7454549

www.seva.com.br

www.gatetel.com

Competence Center Finland

Competence Center Italy

ionSign Oy

Skytechnology s.r.l.

Kimmo Aho

Ing. Giampaolo Figini

Tel.: +358 40 721 3688

Tel.: +39 02-370511 or +39 02 37051241

Fax: +358 2 822 0098

Fax: +39 02 4156786

www.ionsign.fi

www.skytechnology.it

Competence Center Germany

Competence Center Slovenia

CETEC

University of Ljubljana

Peter Güntzer - Managing Director

Andrej Stern - Mobile Project Manager

Tel.: +49 89 67346061

Tel.: +386 31 625892

Fax: +49 89 67346066

Fax: +386 1 47 68 732

www.cetec.cc

www.ltfe.org

Competence Center India

Competence Center

ConnectM Technology Solutions Pvt. Ltd. United States Abhishek Agarwal – Business

The Morey Corporation

Development Manager

Keith Gelinas – VP Sales and Marketing

Achutha Jois

Tel.: +1 630-754-2285

Tel.: +91-80- 41700531/2/3

Fax: +1 630-754-2300

www.connectm.com

www.moreycorp.com

For detailed information about Telit’s Competence Centers, please visit www.telit.com >> Competence Centers

EVENTS Telit Started Active Advancement into the Chinese Market

Telit APAC participated in PT/EXPO COMM CHINA 2007 after setting up a branch offi ce in Shenzhen, China. Telit APAC displayed not only its new UC864/GC864/ CC864 module but also displayed applications for a variety of sectors including security in China and Korea, a personal PDA, and telematics. As a result, Telit APAC seized an opportunity to fi rmly establish its brand recognition in m2m. PT/EXPO COMM CHINA 2007 was held in Beijing, China last October and was the largest scale IT exhibition in Asia. The scale of the exhibition made visitors realize that China is rising as a central force in the global economy and that there is not much time left to host the coming 2008 Beijing Summer Olympics. PT/EXPO COMM China 2007 is hosted by the Ministry of Information Industry, China. Eight hundred fi fty ITrelated companies from thirty three countries and over 40,000 visitors took part in or viewed the exposition. Participants were major communications operators such as China Mobile, China Unicom, and China Telecom. Global communications related operators included Sony Ericsson, Nokia, NTT Tokomo, Samsung Electronics, and LG Electronics. Exhibition Summary 1. Exhibition name: PT/EXPO COMM CHINA 2007 2. Exhibition place: China International Exhibition Center, Beijing, China 3. Exhibition period: Tuesday, October 23, 2007 ~ Saturday, October 27, 2007 4. Exhibition scale: 850 communications related companies from 33 countries 5. Number of visitors: over 40,000 At this exhibition, Telit APAC released innovative products including an upgraded UMTS/HSDPA module and CDMA dual-band module. Demonstrating a variety of m2m applications, Telit attracted positive market interest and responses. Visitors had interactions with

Telit products through impressive demonstrations executed in the Telit booth in exhibition place: Hall 7, Stand 7722. Telit will build on the PT/EXPO COMM CHINA 2007 feedback and provide a wider variety of competitive, advanced wireless solutions to the m2m market in the Asia Pacifi c region.

APAC and China Channel Staff for PT/EXPO 2007

Telit’s North American Success Evident at CTIA Wireless IT & Entertainment 2007 Telit Wireless Solutions dominated the m2m Zone at CTIA Wireless IT & Entertainment 2007 in San Francisco, CA with demonstrations and displays of Telit’s modules and an array of innovative customer applications. Featured in radio, television, print and online stories published around the globe, Telit Americas President & CEO Roger Dewey gave media and analysts an excellent expert view of the m2m industry and market perspective. Additionally, dozens of journalists buzzed around Telit’s fi rst North American consumer application, the DogTracsTM pet tracking device, which is expected to hit retail outlets across the US in the beginning of 2008.

CTIA Wireless, San Francisco, 2007

Also garnering media attention were the announcements of Telit’s North American PTCRB certifi cation for the GE864-PY module, and its recent joint marketing agreement with m2m cellular service provider Jasper Wireless. This CTIA show provided Telit the opportunity to demonstrate its accelerated market growth and success in North America since launching at the same event a year prior. With exciting news ahead, Telit is keeping the momentum going, increasing its Americas presence one application at a time.

TELIT2MARKET

93


TELITPRESS

TELITPARTNERSHIP

TElIT PUBlIC RElATIONS lEAD AGENCIES

TElITPRESS

Americas: Bob Gold & Associates www.bobgoldpr.com

EMEA/APAC: Maisberger Whiteoaks www.maisberger.de/en

T

Publication

Country

Date/Issue

Circulation

Headline

Summary/Excerpt

wirelessdesignasia.com

Asia

26.04.2007

online

Telit Wireless Solutions Receives AT&T Certifi cation

»Telit was awarded certifi cation on the GE864-QUAD, GE863-QUAD, GM862-QUAD, GC864QUAD, GM862-GPS, and GE863-GPS modules.«

digitalmediaasia.com

Asia

30.05.2007

online

Xemex chooses Telit solution

»Telit’s GE863-Quad module is expected to enable Creditalk to continuously monitor data related to customers’ energy usage as well as widen the Xemex’s portfolio of services.«

De Standaard

Belgium

07.04.2007

98.685

Machines communiceren dankzij Telit

»Telit Wireless Solutions gaat de komende vijf jaar de productie van zijn m2m-modules uitbesteden aan Bames, die zelf 16 miljoen euro investeert in Telit.«

dmeurope.com

Belgium

30.05.2007

online

Xemex chooses Telit solution

»Telit Wireless Solutions, a mobile technology arm of Telit Communications, and the Belgian automated meter reading (AMR) company Xemex have announced that Xemex has selected one of Telit’s GSM/GPRS modules to be deployed in Xemex’s Creditalk Smart Meters.«

Teknikogviden.dk

Denmark

21.08.2007

online

Telit revolutionerer m2m»Med den samme formfaktor som det kompakte GE863, den gennemprøvede BGAmarkedet med ægte dual-CPU monteringsteknologi og integreret hukommelse til softwareapplikationer giver GE863-PRO3 koncept også væsentlige fordele i forhold til udvikling og produktion af komplekse m2m-løsninger.«

Automobil Konstruktion

Germany

January/2007

15.000

Autoguard

»Die polnische Autoguard & Insurance GmbH wird in ihre »Autoguard S4« Produkte für den Diebstahlschutz GE864-Module der italienischen Telit Communications einsetzen.«

logistik journal

Germany

01.03.2007

15.190

Cleverer Kasten

»Der international tätige Telematik-Anbieter Punch Telematix setzt in seiner Car-Box das GSM/GPRS-Modul des italienischen m2m-Spezialisten Telit ein. Ausschlaggebend dafür sind Funktionsumfang und Qualität des Moduls.«

Net

Germany

01.04.2007

13.000

Zum Anfassen: m2m-Lösung für Tracking und Tracing

»Das Telit-Modul GE864 ist einer der zentralen Bestandteile des Gerätes und derzeit das weltweit kleinste GSM/GPRS-Quadband-Modul.«

Markt & Technik

Germany

20.04.2007

31.133

CEP

»CEP wird Telit Wireless Solutions künftig dabei helfen, seine Position im deutschen Markt auszubauen und sein Engagement in Polen zu versträrken.«

Funkschau

Germany

28.09.2007

29.753

Duales CPU-Konzept

»Das GE863-PRO3 ist damit bestens geeignet für Anwendungen, die eine hohe Rechenleistung verlangen, wie zum Beispiel Point-of-Sale-Terminals, Flottenmanagement-Systeme und Multimode-Automated-Meter-Reading-Anwendungen.«

mobile-times.com

Germany

29.10.2007

online

Telit GE863-SIM Modul

»Das neue Quadband Modul der GE-Produktfamile ist das Ergebnis der engen technologischen Zusammenarbeit mit Gemalto. Das integrierte SIM bietet erhöhte Zuverlässigkeit sowie Kostenersparnisse und Effi zienzvorteile bei der Entwicklung und Produktion von m2m-Lösungen.«

Automazione

Italy

31.01.2007

unknown

telit amplia la rete di distributori

»Grazie alla collaborazione con Rutronik, Telit amplia ulteriormente la propria rete mondiale di distributori che, al momento, copre piú di 50 Paesi.«

Wireless

Italy

31.06.2007

unknown

Telit Wireless Solution ottiene »Telit Wireless Solution, business unit di Telit progetta, produce e commercializza module la certifi cazione AT&T Gsm/Gprs, Umts/Hsdpa e Cdma/Evdo per al comunicazione Machine-tomachine, ha annunciato di aver ottenuto la certifi cazione AT&T per sei die propri moduli di telecomunicazione cellulare utilizzabili sulla rete wireless die AT&T nel mercato statunitense.«

Sistemi e Impresa

Italy

25.09.2007

unknown

Masternaut trasmette i dati die orodotti con Telit

Comunicaciones Hoy

Spain

01.04.2007

unknown

Telefónica Espana y Telit »Como parte de este acuerdo, Telefónica integrará los módulos de telit en sus proyectos fi rman un acuerdo estratégico m2m lo que redundará en un mejor rendimiento para los clientes que deseen desarollar para el mercado de m2m proyectos m2m dentro de un plazo y un presupuesto.«

Telefonia & Comunicaciones Para Todos

Spain

01.06.2007

13.347

Geolocalización

»Desde este ano, la impresa ítaliana especialista en comunicaciones inalámbricas, Telit Communications, afrece sus módulos GE863-GPS y GM862-GPS productos que combinan en un espacío mínimo las tecnologías GSM/GPRS y GPS.«

EPE

Spain

7+8/2007

unknown

UC864 - Telit está ya listo para la siguiente generación

»El UC864 es un módulo completo de datos inalámbricos para 3G disenado para ser totalmente compatible con los productos CDMA y GSM/GPRS de la misma familia.«

Elektronik i Norden

Sweden

13/2007

22.800

m2m-modul

»GE863-PRO3 har tva kraftfulla mikroprocessorer och ett integrerat minne för mjukvarutillämpningar.«

logistics manager

UK

01.05.2007

13.989

Upwardly mobile

»The Falcom mambo II is based on the Telit module GE864 which, Falcom reckons, is currently the world‘s smallest GSM/GPRS quad-band module.«

telematicsupdate.com

UK

23.07.2007

online

Telit revolutionises m2m »The new GE863-PRO3 GSM/GPRS module is the fi rst module in the Telit PRO3 professional market with dual CPU concept dual-processor product line. Thanks to its integrated ARM9™ processor, software applications can take full control of the CPU, while the GPRS-based band processor handles time-critical communication tasks.«

»Masternaut, specialista della telematica, ha scelto di inserire nei propri prodotti MCU2 e Tribox i moduli m2m ultracompatti della serie quad-band Ge di Telit.«

For detailed information, please visit www.telit.com >> press

Imprint telit2market

The global magazine for clients and partners of

TElIT TO REvOlUTIONIZE THE M2M MARKET WITH GEMAlTO’S INNOvATIvE EMBEDDED SIM CONCEPT

Concept and Design

Telit Wireless Solutions

Pantos Werbeagentur GmbH, www.pantos.eu

Published by Telit Communications S.p.A.

Copyright

© by Telit Communications S.p.A.

Oozi Cats, CEO Telit Communications PLC

Circulation

58,000, bi-annual

Chief Editor

Alexander Bufalino, SVP Global Marketing

Reader Service

TelitToMarket@telit.com

Editors

Leigh Ann Ryals, Director Strategic Marketing

he new quad-band module in the GE product range is the fruit of close technological cooperation with Gemalto, the world leader in digital security. This new module has been designed specifi cally for the requirements of m2m applications. Telit’s customers stand to benefi t from the SIM’s enhanced reliability, as well as considerable cost savings and effi ciency in the development and production of their m2m solutions. This module is the fi rst ever to feature the innovative m2m card concept within an m2m card. Gemalto is the fi rst supplier of these SIMs, which include specifi c m2m features and have a new form factor embedded directly into the m2m module at the manufacturing stage.

Technology Partnership “Gemalto is a worldwide leader in the development of SIM-based solutions and services and particularly active in the m2m market. Given the business opportunity of the m2m market, the choice of the technological partner quickly became strategic, and the name of Gemalto came across as obvious,” says Dominikus Hierl, President of Telit Wireless Solutions. The m2m card product developed by Gemalto is of particular importance, since the SIMs used in the m2m sector need to satisfy very specifi c demands such as robustness to last 10 years and resistance to extreme temperatures between -40 °C and +85 °C, vibrations, shocks and humidity.

“In order to respond to m2m industry challenges, Gemalto is developing a new long-life SIM card, with special m2m specifi cations and Over-The-Air mecha nisms. This new, more robust and immovable SIM will reduce the logistics on behalf of the mobile network operators (MNOs) and reduce the cost of ownership for all players within the value chain,“ says Jean-François Schreiber, SVP Gemalto Operated Services.

Simple Integration and Assembly The new GE863-SIM has the same form factor and software interfaces as all the other modules in the GE863 product range. This means that it can be integrated into existing customer designs with only minimal adap tations.

Market Opportunities for Mobile Network Operators The GE863-SIM GSM/GPRS module, with its m2m card, which remains under the full control and administration of the Telecom Operators, is suitable for all m2m sectors. More information about Gemalto at www.gemalto.com

JASPER WIRElESS AND TElIT PARTNER TO BRING COMPlETE SOlUTION FOR M2M CUSTOMERS

J

asper Wireless is the world’s fi rst and only global m2m Mobile Operator. The company was created to offer simple, effi cient and cost-effective communications solutions for the rapidly-growing machine-tomachine device market. The company has uniquely converged wireless technologies with Internet applications to design a solution unlike any other on the market in meeting the needs of global m2m application providers. The company’s service model features the Jasper Wireless Global SIM, vertical application solutions, and the Jasper Wireless Control Center for real-

time visibility and control to help m2m application providers maximize their revenues. By working with Telit, Jasper Wireless has partnered with another industry leader. The Jasper Wireless global service, coupled with state-of-the-art Telit modules, brings a complete solution to further meet the needs of m2m applications providers. Learn more about Jasper Wireless at www.jasperwireless.com

Joe Braga, Director Marketing Americas

94 TELIT2MARKET

TELIT2MARKET

95


TELITPARTNERSHIP

TELITPARTNERSHIP

ARROW RElIES ON TElIT TO ROll OUT

ITS GlOBAl BUSINESS STRATEGY Interview with Phillipe Djeddah, vP EMEA Marketing, Arrow Electronics

telit2market: m2m has emerged as a highly­promising and fast­grow­ ing market. Telit is now one of the top three m2m vendors in Europe with an aggressive growth strategy. Why is m2m strategic to Arrow and how do you expect the market to develop in terms of growth? Phillipe Djeddah: “To answer the question of why m2m and Telit are strategic to Arrow, I need to start with an explanation of Arrow: Arrow is a global distributor of electronic components and computer systems. We are a key player in the fi eld of distribution. As Telit is one of the leading manufacturers and suppliers of m2m mod ules, the company is a tier-one partner for Arrow. Our strategy is to address the entire customer pyramid across all regions. In the last 15 to 20 years, Arrow has grown mostly through acquisitions and therefore established a very strong position in a variety of markets. These include telecommunications, information systems, automotive and transportation, medical and life sciences, industrial equipment and consumer electronics. Consequently, we now have a wide range of customers on these markets, probably the largest one in the distribution sector. Now Arrow has changed its strategy. Arrow’s main current objective is to achieve organic growth and to strengthen its market position, thus focusing on technologies and suppliers with the best growth potential in the market. That is exactly why m2m and Telit are extremely interesting for Arrow.”

telit2market: For Telit, m2m means cellular technologies such as GSM and GPRS as well as supplementary wireless technologies like Bluetooth or ZigBee. How is Arrow going to position itself in this segment?

96 TELIT2MARKET

Phillipe Djeddah: “Our strategic approach for the m2m market is to offer a wide range of wireless technologies including GSM, GPRS, UMTS and CDMA as well as shortrange complementary wireless technologies such as Bluetooth, ZigBee or Wi-Fi. Furthermore, we also offer a variety of supplementary components as antennas, cables and power supplies – thus providing our customers with complete solutions.”

telit2market: We know that there is a new supplier strategy at Arrow. How does the col­ laboration between Arrow and Telit fit in with this new supplier strategy? Phillipe Djeddah: “On the one hand, our strategy is to offer a wide range of products and to work with a large number of suppliers. On the other, we have identifi ed key suppliers which are strategically important for Arrow: These are leading suppliers that have a great interest in developing their business through distribution. Given the business potential of the m2m market, the choice of the right strategic supplier in the fi eld of wireless technologies was important for Arrow. Therefore, we chose Telit as our main supplier for m2m business. Telit is a suitable partner for Arrow as the company is a winner on the m2m market. Since the management of Telit has realized that they will not be able to address all the potential customers themselves, Telit is relying on Arrow’s service support in order to achieve the best distribution results. Thus, both companies will benefi t from this strategic alliance.”

telit2market: Telit recently signed distribu­ tion agreements with Arrow APAC and Arrow Brazil. We are already working together in the whole of Europe. How do you evaluate this development from your perspective? Phillipe Djeddah: “Arrow’s concept with regard to strategic suppliers is to establish a worldwide relationship. Therefore one of our main objectives is to cooperate with Telit on a global level – and we are currently putting this into practice: Our collaboration initially started in Italy. Due to the success of this agreement, we extended our joint activities to the rest of Europe. In addition, we signed a distribution agreement for the Asia Pacifi c region – a great opportunity for both of us as this m2m market is growing faster than any other in the world. The next step will be to further strengthen our strategic partnership. Therefore we are currently discussing the expansion of our joint activities to the US market.”

telit2market: What do you think about Telit as a supplier in terms of quality and partner­ ship? Phillipe Djeddah: “We feel that the m2m market is very competitive and we know that our customers require reliable products at a reasonable price. Telit’s products meet this target head-on. In addition, the modules are certifi ed by many network operators and address a wide range of vertical markets and applications – which is a great advantage for our customers. Moreover, we have reached a new level of partnership. For us, Telit is much more than a supplier. Both compa-

nies and teams work jointly on our common strategy to achieve the best results in an effi cient way. It is a pleasure for us to work with Telit and we are looking forward to strengthening our partnership.”

P

eter Kong, President of Arrow Asia Pac Ltd. is convinced that both Telit and Arrow will realize tremendous benefits from the cooperation in the Asia Pacific region: “Leveraging our existing relationship with Telit in the European countries, we are pleased to be working together to explore the high potential growth of the Asian Pacific m2m market. This collaboration will al­ low Arrow’s extensive customer base to gain access to Telit’s wide range of cutting­edge and competitive wireless solutions. With Arrow’s robust demand creation capabilities, technical service expertise and strong distribution network, we look forward to helping Telit expand its business in the Asia Pacific region.”

Peter Kong, President of Arrow Asia Pac Ltd.

www.arrow.com

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TELITUNIVERSITY

TELITLIVING

T E LRIATM

OG ACADEMIC PR

SUPPORTED BY TElIT DvMS+, Dynamic vehicle Monitoring System by David Gferer, Markus Schulnig and Stefan Ragger The Idea Behind DVMS and DVMS+

Upcoming Research and Development

As the result of increasing traffic and trade, businesses have had ever increasing trouble in monitoring and su­ pervising the routes of their transports. This would of­ ten lead to difficulties and wasted time within logistics departments resulting in schedule changes and possibly not being able to deliver goods.

In the following year the DVMS project should see its next upcoming version called DVMS+.

With the introduction of mobile GPS­stations, businesses could now use another method of tackling transporta­ tion problems. With a few simple commands, location, speed and route of the transport could be seen, opening viable options in course changes for vehicles. This could prevent them from getting stuck on the same route or even going haywire. That was, of course, in theory. In truth, these devices did not give many options in such cases until recently. The DVMS­module was an idea which sprang up exactly because of these reasons. The modules were advanced enough to actually support most key features needed in a monitoring device, but simply lacked the necessary software to make these easily accessible by a broad range of customers.

With a new team of Markus Schulnig and David Gfrerer leading the way and the vision of the initiator of the pro­ ject, Stefan Ragger, a new concept for the module was de­ signed. Using already available hardware kindly spon­ sored by Telit, a long time producer of R&D services and wireless solutions, the main focus of the project should become the software and the visualization of the col­ lected data. The main points to be tackled by the new team were: a) the collection and structured storing of GPS­data on an SD­card b) downloading of this data and implementation in a database and c) the visualization of the data in a map Furthermore these features should be easily accessible and key elements changeable, as the time between sav­ ing points of the GPS­module. The module should also be able to respond to requests from the outside and give information, for example, to the current speed or to change the interval of the data storing.

Project History Till Now The first team of students started research and develop­ ment in summer of 2006. Development and implemen­ tation of a DVMS prototype took nearly 200 hours. The first prototype’s architecture was subdivided into six main modules. Four communication modules and one storage module were managed by a C­coded PIC 18F455 micro controller. The collected and stored GPS data was sent to a MySQL database server via GSM technology. A graphical user interface implemented in Java let the user maintain the DVMS prototype in terms of time in­ terval between data transmission, internal memory management, device name, device id and so on. Received GPS data, stored in a MySQL DBS, was visualized with the help of Google­Maps (maps.google.com).

98 TELIT2MARKET

The most time consuming process to date was getting to know the module and its scripting language. At the be­ ginning of the project, the team had to familiarize them­ selves with the Telit EVK2 (Evaluation Kit 2) which homed the GPS­device. Using the examples included with the module, the team took first steps using AT com­ mands to send simple instructions to the device. After some experiments and getting a basic idea of the mod­ ule the team could now easily set I/O­pins on the device, upload the Python™ scripts and run them from the mod­ ule. With the help of the excellent Telit Python Easy Script guide the team was able to send and receive SMS through the device in no time. The DVMS team www.htl­klu.at www.ragger­it.com

TWO DIFFERENT, BUT vERY SIMIlAR WORlDS:

RACING AND M2M

by Alessia Borrett

A

s we watch every race, we are always fascinated by high tech gems. They are very fast and equipped with such high performance engines that they can dart to hundred km per hour before our very eyes. These are cars built to compete, to win, and constantly test a man’s endurance to become the best. Behind each race car, there is a team of people. Success is defi ned by several fundamental variables; the continuous innovation, attention to detail, the selection of materials and technologies and the speed for planning and development. These are variables that combined with skill, professionalism and practice of a driver rely on the success of a racing car. Even a driver has to take care of his competitive training. Motor racing has been recognized as a competitive sport, like swimming, soccer and volleyball. It is not often thought which kind of training is required, but to race a large capacity of concentration, appropriate train ing, and a determination in order to respect the deadline are needed. The man once in his car becomes at one with it: but he drives the car, not vice versa. He is able to hear the engine purr, and he knows all the particulars on the dashboard before him, knowing his limits very well. Every little change proposed by testing engineers, by mechanics and also by drivers is studied to meet several requirements. Each change will only be done in order to make the car more competitive. Meeting the deadline and the rules shows that class racing is more than a sport but a discipline which is able to highlight the relationship between man and machine. Now, we can see the m2m world from the same point of view. Technologies, applied in telemetry, logistics and distribution, health and safety, security, fl eet management, automotive and many others, are chosen with the same care for quality. The precociousness applied during the project research and development phases, the professionalism of a team that analyzes and studies and interfaces itself with the constant changes of the technologic world captures each next challenge to face. To be part of the m2m world means that companies like Telit always have to act in advance thus being one

step ahead of the competition and market. That is why market analysis, strategic research and component sourcing are natural activities required to achieve best in class results, the basis to win.

The success direction chosen by Telit is based on: • A iming at quality reliability • Identifying market trends and providing the most competitive solutions • Accomplishing ease of integration, investment protection and scalable business solutions • Delivering a knowledgeable and experienced team offering 360 % technical support

Federico Borrett

Federico Borrett wins at Monza, Italy

Since Borrett Team Motorsport was founded in 1994, Federico Borrett, an experienced driver, collected a lot of prestigious trophies during various victories both in one brand challenges and during endurance competitions. Federico began his career during the 70’s, with a Fiat 500 Abarth and proceeded during the years, alternating his marriage, his job, and his passion. By the beginnings of the 90’s, he had the possibility to race with a new Porsche 964 Carrera RS (3600). Due to his endless participation in races in Italy and Europe, in circuits like Spa-Franchorchamps, Hockenheim, Zeltweg, Paul Ricard, Nürburgring, and many others, and winning for three consecutive years the Italian national challenges (Carrera RS 1999, Carrera Cup 2000, Supercup 2001) he has been selected as Azzurro d’Italia, the Number 1 title in Italy for the racing category. Federico drives a Porsche Cup 996 GT3 now and ra ces for the Endurance GT Series Challenge, achiev ing pole position for the last 5 times in Misano, Mugello, Varano, Monza and Vallelunga, and winning the Winter Trophy Supercars 2007 for this category. Until 2004 he was also an offi cial driver for Porsche Italy, and many times the winner of the Targa Tricolore Porsche Trophy in his category.

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Who is your m2m module vendor? A trendy cell phone maker? A power generation equipment manufacturer?

Our core business is m2m.

We leverage from this focus to bring you innovative products and comprehensive support now and for a long time to come. QUALITY

INVESTMENT PROTECTION

BUSINESS SCALABLE

EASE OF INTEGRATION

We live m2m Contact us at: wireless.solutions@telit.com www.telit.com

Making machines talk.


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