Telit2market 04 09 by Telit 2 Market Magazine

Telit Communications S.p.A. I telit2market international I Issue 04 I March 2009 I www.telit.com

ISSUE

E as one MAGAZIN ed by M2M worldwide ct le se been 2m Telit has nies in m 0 compa the top 10

04 09

telit

2market The Telit m2m Magazine

Prepared for the Challenges of the m2m Market by Oozi Cats >> 04

Telit Inﬁnita Services >> 22 Telit World Customer Applications >> 35

TELIT MAKES IT POSSIBLE:

GE865 – the Smallest m2m Module Worldwide

TELIT

GREEN

TELIT

GREEN

>> 14

TELIT

GREEN

AT&T – Device Certiﬁcation >> 10

m2m – The Next Decade >> 64

AMI – Deployment and Impact >> 24

Get a Ring from Arctic >> 32 TELIT

GREEN

TELIT

04I09 CONTENT 03 TELITINTRO

35 TELITWORLD

• Chicco Testa, Chairman of the Board

• Customer Applications

Telit Communications PLC • Oozi Cats, CEO Telit Communications PLC

64 TELITMARKET

• Yossi Moscovitz, COO Telit Communications PLC

• m2m – The Next Decade

• Dominikus Hierl, Managing Director

• Microgrids and m2m

Telit Communications PLC

08 TELITCOMPETENCE • Overview on the Global Certiﬁcations Landscape

TELITINTRO one AZINE as 2M MAG cted by M worldwide le se en be 2m Telit has nies in m 0 compa the top 10

NEWS +++ NEWS +++ NEWS +++ Telit and SEM execute a trademark licence agreement for WIMAX products +++ Arrow Electronics, Inc. and Telit Wireless Solutions expand distribution agreement into North America +++ Telit Wireless Solutions named to prestigious M2M 100 List +++ Telit acquires One RF Technology – owner of self developed ZigBee® solutions +++ Xirgo Technologies relies on Telit m2m Modules for new customer applications: Telit secures $6.5 million order from Xirgo Technologies, LLC +++ Telit’s 3.5G Wireless Data Module UC864-G earns U.S. wireless certiﬁcation: Telit’s globally compatible UMTS/HSDPA m2m technology takes next certiﬁcation step +++ Berg Insight ranks Telit as Third Largest m2m Module Supplier worldwide

68 TELITDISTRIBUTION

+++ Telit keeps following its global expansion strategy with new operations and sales force in South America: m2m technology

• Telit Worldwide

leader Telit launches South American operations in Brazil and recruits renowned Brazilian wireless executives +++

• PTCRB Certiﬁcation

71 TELITSALES

• AT&T Specialty Vertical Device Certiﬁcation

• The Telit International Sales and Distributor

• Telit Application Engineering & m2m Seminars • The Telit GE863-PRO3 and WE865-DUAL Companion Module

14 TELITPRODUCTS • The New GE865: Smaller Form Factor, Better Performance • The Telit Automotive Proposal

telit2market magazine recently nominated as a 2007 Sabre Awards Finalist

Conference 2008

72 TELITCOMPETENCECENTER • CeTEC and WERMA Signaltechnik in Partnership with Telit Competence Center • Extended Network of Competence Centers

75 TELITEVENTS

• Feature Focus

• Telit at the Mobile World Congress 2008

• Telit Completes Its Wireless Offering with

• CTIA Wireless I.T. & Entertainment 2008

Short Range Products

• Telit Announces New Products at Broadband Taiwan 2008

22 TELITSTRATEGY

76 TELITPRESS

• Telit Inﬁnita Services

• Using Public Relations to Ensure Your m2m Success • Global Clippings

24 TELITSTORY • AMI – Its Deployment and Impact on the Energy Resources, Utilities and People

• Imprint

78 TELITPARTNERSHIP • Telit Memberships in Wi-Fi Alliance and

26 TELITGLOBAL • Telit EMEA: A Unique Organization to Boost Customer Business • Telit North America: Update • Telit Latin America: Rising to the Top • Telit APAC: Emerged as the Major Player in Asia Paciﬁc

32 TELITGREEN • Get a Ring from Arctic

ZigBee Alliance Organization

North America Telit Wireless Solutions Inc. 3131 RDU Center Drive, Suite 135, Morrisville, NC 27560, USA Ph: +1 888 846 9773, Fax: +1 888 846 9774 northamerica@telit.com, www.telit.com

based on the quality and creativity of their marketing piece, as well as the measured success from the campaign. Telit Wireless Solutions is committed to quality at every level of our company, from our m2m technology to our global marketing division. This Sabre Award selection is an honor for us as well as our customers who are featured in over 50 pages of the telit2market magazine.

Dear Reader, During the past 20 years, the world has experienced a historical period of economic growth. The many reasons for which made this growth possible, particularly in the OCSE region, include a constant increase in productivity, to which the profound innovations in information technology have crucially contributed. Today the world is facing a difﬁcult crisis, also because it was unexpected in terms of its scale and depth. All companies are forced to confront an economic recession and a shortage of ﬁnancial resources, which has changed the business environment.

• m2m at Mobistar: A Passion to Ecosystem I am convinced that we will emerge victorious from this crisis mainly by working more and working better – ultimately by improving the productivity of our work and the opportunities in our societies. I am also convinced that the development of m2m technologies will be a decisive factor in this process.

the Industry

81 TELITUNIVERSITY • Telit in European Projects

82 TELITLIVING • Fleet Management by NeXT:

Our business continues to grow and the forecasts are encouraging. The producing industries – our customers – realizes more and more clearly the important improvements which m2m applications provide for their products and services.

From Trucks to Historic Cars

• Telit is Green

EMEA Telit Communications S.p.A. Via Stazione di Prosecco, 5/B, 34010 Sgonico (Trieste), Italy Ph: + 39 040 4192 200, Fax: +39 040 4192 289 TelitToMarket@telit.com, www.telit.com

The Sabre Awards are some of the most sought-after marketing honors with over 1,500 entries each year invariably including benchmark works from the world’s leading marketers. Winners and ﬁnalists are selected

• Best Sales Men

• Telit Product Range: Cellular

• Telit Product Overview: Short Range

Latin America Telit Wireless Solutions Inc. Rua Cunha Gago, 700 – cj 81, Pinheiros, São Paulo – SP, 05421001, Brazil Ph: +55 11 2679 4654, Fax: +55 11 2679 4654 latinamerica@telit.com, www.telit.com

APAC Telit Wireless Solutions Co. Ltd., APAC 9th floor, Deawoo Security Building, 34-3 Yeouido-dong, Yeongdeungpo-gu, Seoul, 150-716 Korea Ph: +82 2 368 4600, Fax: +82 2 368 4606 TelitAPAC@telit.com, www.telit.com

The world does not only seek increased production of goods but, above all, greater intelligence in its systems.

This is where the real value is found – making machines more intelligent. Making them communicate with one another. I am thinking, for example, of the green revolution which President Barack Obama wants to advance in the US. Energy efﬁciency, production with renewable resources, and demand management – rather than just energy production – require the knowledge and ability to instantly adjust supply and demand. Reducing the fuel consumption of automobiles takes not merely better engines but the ability to read trafﬁc conditions as well as provide better routes – it takes becoming more intelligent.

Chicco Testa Chairman of the Board

In short, I am speaking of a world in which objects and equipment are not passive objects of our activities but are themselves part of a neural network which is capable of making the best decisions. All of this can result in an impressive improvement of our living and working conditions. Let us therefore be optimistic, despite the difﬁculties we are experiencing. At Telit we have the means and, more importantly, the human resources to continue along this path. Chicco Testa

TELIT2MARKET

TELITINTro

teLit PrePared For The challengeS oF The m2m marKeT

Dear Friends, >> Welcome to the new edition of telit2market. In this issue you will discover how Telit is changing and continuing to develop in order to remain dynamic and successful – even in turbulent times.

Oozi Cats, CEO Telit Communications PLC

• revenue growth of 32% in H1 2008 compared to H1 in 2007

Over recent years, the m2m market has been one of the most successful of all sectors, with an average annual growth of 30 percent, thanks not least to developments in key markets of telematics, telemetry and AMR. However, there was a noticeable slowdown in market growth in the final quarter of 2008. According to initial estimates the market contracted by more than 10 percent, with some of our rivals recording declines in sales of up to 30 percent. In spite of this difficult market situation, Telit managed to achieve solid growth of almost 20 percent in 2008, which accounts for more than 10 percent of the global m2m market. The growth shown above makes Telit the fastest growing company in the industry. Although 2009 is considered difficult, Telit’s UK analyst is forecasting growth of at least 30 percent for the current year, and we are perfectly equipped to achieve this ambitious target. New organization and new market segments A new organizational structure with a flat hierarchy will enable us to realize innovative products and solutions with even greater speed and efficiency. This makes us ideally prepared for the future requirements of the market. The development of forward-looking services such as our Infinita

• gross proﬁt growth of 41% in H1 2008 compared to H1 in 2007 • gross margin growth increased to 43% in H1 2008 compared to 40.2% in H1 2007

gross Proﬁt (€ mil)

revenues (€ mil) 18

Services will drive the growth of Telit, as will our intensive cooperation with partners from leading industrial firms. With Dominikus Hierl as Managing Director of Strategic Accounts and Corporate Business Development, we have as the head of our team of m2m specialists an expert with many years of experience in the m2m market. Responsible for the perfect integration and smooth interaction of all areas of the company is Yossi Moscovitz, the COO with overall responsibility, who has extensive knowledge of technology and the company. An important strategic step in 2008 was the expansion of Telit’s m2m market segments that was achieved by acquiring One RF Technology, since renamed Telit RF Technology. Telit RF is a French company which designs wireless data transmission solutions for m2m and telemetry applications and developed its own ZigBee® solutions that complement Telit’s product offering and business. This new strategic division, managed by Tony Spizzichino, enables Telit to capture m2m market segments that require short range solutions, or combined solutions integrating short range and cellular technologies. Present at the heart of the market Telit is continuing its rigorous customer orientation and its presence in attractive, rapidly growing regions. The opening of new sales offices in South Africa, Turkey, and China last year is just one more important step for us towards better market penetration.

16.5 16

2006

30.1

2007

29.3

2006

22.9 18.8

11.4

12.5

10 5.8

9.2 8.1

8 Forecast

12.8

2008

12.9

2007

2008

31.0

2005

6 4

Forecast

2005

3.8

3.6 2.5

0 H1

One of the fastest growing wireless markets is Brazil. In order to guarantee optimum development of the market there – and in Latin America as a whole – we have had a regional headquarters in São Paulo since August 2008. Marcos Kinzkowski, General Manager & Vice President of Sales for Telit Wireless Solutions Latin America, previously Siemens Wireless Modules Manager, together with his team of m2m specialists, will be intensifying the promotion of Telit technology in the South American market.

In the North American market, Telit has been able to count on optimum support and a wide network of sales staff, sales representatives, and distributors to achieve excellent success and above average rates of growth. Mike Ueland, Vice President of Sales & General Manager for Telit Wireless Solutions North America, and his team based in Raleigh, NC (USA) will continue to provide successful growth in 2009 as well. With the appointment of Arrow USA as a Telit distributor and the collaboration with Xirgo Technologies for the development of a pay-as-you-drive application using Telit’s GE864-QUAD in the US, together with Progressive, one of the largest car insurance companies in the country, all signs already point to success. The continuing development of Telit’s strong position in the EMEA market is another important goal. Managed by two of our experienced sales specialists, Carlos Perez, Senior Sales Director West EMEA, and Mads Kring, Senior Sales Director East EMEA, combined with the expertise of Felix Marchal as Global VP Sales and Alexander Bufalino, Global VP Marketing, there is a powerful team to tackle upcoming challenges. Last but not least, Telit is also perfectly positioned in the APAC market. Gideon Rogovsky, previously Vice President of Sales for EMEA, will manage this demanding region as Vice President Sales, APAC. R&D – our engine for innovation Our high-level of R&D competence is and will continue to be a key success factor for Telit. To achieve the best results, Telit has organized its global R&D into two divisions “Cellular”, managed by Sandro Spanghero, Global VP R&D, and “Short Range”, managed by Pino Surace, Business Unit Director Short Range. With exceptional creativity and innovative energy, we will continue to actively develop new solutions through our five technology centers, with a total of 260 engineers. In 2008, Telit again introduced a range of new and updated modules: The WE865-DUAL, a Wi-Fi companion module to the GE863-PRO³, the GE864-QUAD Automotive based on the well proven GE864 and designed to be more rugged meeting the special needs of the automotive industry as well as the GE863-SIM with the possibility of integrating a SIM chip, and the UMTS/HSDPA module, UC864-AUTO, automotive grade. We know the requirements and wishes of our customers, which is all the more reason for us to set standards when it comes to service. Telit is one of the first players in the m2m market to employ Firmware-Over-The-Air (FOTA) Update Services. The FOTA services enable Telit customers to remotely, over-the-air update the m2m

module software integrated in their applications. The service helps customers extend the life of their m2m products, thereby protecting their investment while saving money and decreasing the total cost of ownership of the products. Production of the highest quality Telit manufactures in Europe – and will continue to do so. SEM, with 200 employees and located close to Milan (Italy), is our most important production partner. Our partner ml&s – a former Siemens production plant in Greifswald (Germany) – produces the Telit automotive products, GE864-QUAD Automotive and UC864E-AUTO, in accordance with ISO/TS 16949 quality standards. The consistently high quality of our production partners and excellent logistics services are guaranteed by Mathi Gurusamy, Global Vice President of Operations, previously with the multinational company Jabra, and a highly experienced operations manager. He also manages local Telit partners such as Samina in Brazil, the only production plant there with ISO/TS 16949 certification. As a consequence of the Brazilian import duties, Telit produces almost the entire product range locally, including the automotive products for Brazil and Latin America. Into the m2m future with vision In 2008, we invested mainly in projects geared towards promoting further development of our innovative energy and creativity. With our organization being focused on customer orientation and efficiency, this strategy has brought us remarkable success in spite of the current difficult times. New top customers such as the Italian firm Meta System, one of the leading European manufacturers of safety systems for cars and motorbikes, and innovative pay-as-you-drive solutions for insurance companies, and Tom Tom Works speak for themselves. Now, of all times, we believe there are major opportunities for m2m applications, above all in energy efficiency and efficient energy distribution through AMM and AMR, in environmental protection, cost cutting and safety, in the more efficient organization of production processes and improvements in service quality. Telit continues to be a leader in state-of-the-art technology and is committed to offering the most advanced modules available in the marketplace. This ensures that our customers retain a real competitive edge, by optimizing the performance of their products, while enabling them to reduce their total cost of ownership. In our fourth issue of telit2market, you will discover new and interesting themes which are of importance to us and enable us to provide our customers with new and innovative products and solutions – all of which we do with great passion and conviction. << With best wishes, Oozi Cats Chief Executive Ofﬁcer Director Telit Communications PLC teLit2maRKet

TELITINTro

TELITINTro >> Maintaining technological leadership is a challenge that we confront on a daily basis. This is a continuous process that requires innovative thinking and understanding of market trends and needs. The growth in the m2m market leads to diversification of technologies and solutions. Maintaining leadership in this market requires an increasingly diversified product offering and the ability to combine different technologies in a seamless solution.

During 2009 we are further enhancing our product offering and launching the following new products: GE865-QUAD, new quad-band miniature GSM/GPRS module with BGA interface in a new small form factor measuring 22 x 22 mm. GE864-QUAD Automotive, new quad-band GSM/GPRS automotive grade module based on the well accepted GE864 form factor.

The Technological adVanTage,

leaderShiP By innoVaTion

TeliT Key accounT managemenT iniTiaTiVe by dominikus hierl

by yossi moscovitz

In 2008, Telit made a strategic move from “cellular m2m” solution provider to “wireless m2m” solution provider, including Short Range RF technologies in our product offering. Today, Telit is the only major m2m solutions provider offering products covering all relevant wireless technologies for m2m markets. Our portfolio includes the following technologies:

Yossi Moscovitz, COO Telit Communications PLC

GSM/GPRS UMTS/HSDPA CDMA

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Wi-Fi ZigBee Short Range RF* Wireless MBus

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UC864-AUTO, new HSDPA automotive grade module. UC864-WD and UC864-WDU, new revolutionary WEDGE (UMTS/EDGE/GPRS) modules for European and US markets. These modules offer optimized cost/ performance and coverage for m2m segments. In addition to the new products we will continue to add new embedded features to all of our existing products. New features that will be launched in 2009 include: • Remote AT command – ability to remotely control the module with AT commands over IP. • FOTA for PRO 3 applications – over-the-air update of the application software on the PRO 3 processor. • New libraries for PRO 3 including: GPS, voice functions, and MMI. • Level of service – reporting of network performance indicators to remote server. Looking beyond 2009, Telit will continue to introduce new products and concepts to secure its technological leadership in the m2m market. << *Proprietary mesh and point-to-

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>> Over the past several years, Telit Wireless Solutions has emerged as one of the global leaders in the wireless m2m space. We were able to achieve this through 100 % customer orientation, brilliant technical solutions, and best-in-class customer support. Our initial success is strongly built on our excellent network of Value-Added-Resellers; in Europe for example, Telit has the highest market share in the segment of small and medium accounts. The m2m market is highly fragmented and single customers often buy in small quantities; therefore support from distributors, who are able to supply a full range of components around the Telit modules, is needed to serve this market in a cost and time efﬁcient manner, thus getting products to the market quickly. This provides customers integrating Telit products into solutions and devices a competitive advantage and results in good success in the market.

Our dedicated account teams, staffed with professionals from key disciplines within Telit, are able to share their experience and knowledge with the client’s relevant managerial levels. The consequent global orientation and ﬂexibility enable Telit to serve our multinational customers on all business related issues, technical support, and supply chain needs according to their individual global organization. Telit is well known for its superior marketing communication platform; we have assisted numerous clients in raising their proﬁle in the market with collaborative marketing activities. We intend to intensify the close relationship with our partners through joint business development activities; Telit is strongly linked to decision makers in many vertical industries such as Insurance, OEM Automotive, and with major Utility companies; we are prepared to vigorously promote customer solutions to our partners.

The next step for Telit is to become more active in market development; therefore Telit is introducing a dedicated team of experts focused on Key Account Management. The team consists of seasoned professionals from the m2m space offering comprehensive knowledge of the m2m market.

In times of resource constraints and limited budgets, system integrators and OEMs will ﬁnd all the necessary support to complete their projects around Telit’s products; we are prepared to offer a wide array of services ranging from dedicated support packages to comprehensive product development programs in order to meet the needs of our customers.

In times of extraordinary challenges stemming from the tough macro-economic environment, Telit believes that strong support for leading customers is extremely important for their future success. The deep understanding of our customer’s business model in their respective vertical market segments is a must in order to ﬁnd the right technical solutions and commercial offering.

Dominikus Hierl Managing Director Strategic Accounts and Corporate Business Development

Regardless of the challenges that the near future may bring; you can rely on Telit to be a fully focused and strong partner for all of your wireless communications needs. << Yours, Dominikus Hierl

teLit2maRKet

TELITcoMpETENcE

oVerVieW oF The gloBal cerTiFicaTionS landScaPe

PTcrB cerTiFicaTion

by milena milosevic

>> The certification process has become one of the most important requirements for placing Telit products into the global m2m market. each country has different compliance requirements that are constantly changing. in the last few years, Telit has dedicated more and more effort to ensuring product availability in all the countries experiencing m2m market growth. Certifications can be divided in two major groups: 1) Mandatory regulatory certification 2) Voluntary certification programs

Mandatory Regulatory Certiﬁcation Telit products are compliant with worldwide directives from different regulatory bodies. The most relevant ones are related to Europe and the US market: • EU Member States implement the RoHS, WEEE/RAEE and R&TTE directive that is directly connected to GSM (Radio Spectrum), EMC (Electromagnetic Compatibility), and LVD (Low Voltage Directives). Apart from EU Member States, most of the EEA and EFTA countries and Candidate EU Member States are implementing the same directives. • All commercial electronic devices sold in the United States are regulated by the Federal Communications Commission (FCC), while communication devices, including Telit modules, must also be PTCRB certified. Telit modules are also compliant with A-tick (Australia), IC (Canada), ICASA (South Africa), ANATEL (Brazil), COFETEL & NOM (Mexico), CONATEL (Venezuela), DGT (Taiwan), MIC (Korea), SRRC (China), while many others are in progress or can be obtained on request from a specific client.

Voluntary Certiﬁcation Programs Telit’s modules are also in compliance with the Global Certification Forum (GCF), which runs an independent certification program to ensure global interoperability of 2G and 3G mobile wireless devices. In addition to conformance testing, GCF certification requires testing of the mobile device on five GCF qualified networks

8 teLit2maRKet

to ensure and maintain compliance with cellular network standards within the operators’ networks. Due to the rapid evolution of m2m technologies and the development of end-to-end solutions, partnering with other players in the m2m value chain, especially mobile network operators (MNOs), is gaining an increasingly important role. Major global approvals, previously mentioned, are not comprehensive for m2m devices since some MNOs also require additional operator testing on their network. In order to provide a competitive advantage for Telit’s products, the company has a dedicated staff for mobile network homologations, both MNOs and mobile virtual network operators (MNVOs). Telit has also established partnerships and gained certification on major MNOs worldwide. For more detailed info please consult Telit’s official website at http://www.telit.com/en/products/technical-support-center/certifications.php. Most regulatory bodies and some MNOs require certification and acceptance procedures for both the cellular core engine and the final product. This means that delta certification is often necessary for the system integrator’s end product. The advantage of Telit being actively involved in relevant certification programs and compliant to different standards is clear when we look at the complexity of delta certification for the end product. Because Telit has certified its product portfolio around the world, Telit’s final customer should only need to go through limited testing cycles, which means the application can achieve certification in a short time and with limited cost. During the application certification phase, the end customer receives the full support of Telit and its expertise. The certification of Telit’s products around the world demonstrates our goal to guarantee quality and reliability while assuring Telit’s customers of compliance with global GSM standards. Additionally, these comprehensive certifications provide customers considerable cost advantages and save effort in gaining certification of the end application. <<

by michael lavia

>> PTCRB Certiﬁcation is one of the most important and often overlooked requirements for products entering the North American market through a GSM carrier. Navigating the process for the ﬁrst time may seem like a daunting task. Understanding various aspects of the process such as what is tested, when to start, and who the experts are, will provide a better perspective.

End-Device Certiﬁcation for PTCRB Integration of a PTCRB certified module into an end device is the most cost effective way to quickly complete certification since it allows the integrator to leverage more than 90 % of the required testing. What remains are the delta tests that could not be completed on the module itself and need to be performed on the integrated product. This includes RSE (Radiated Spurious Emissions), TRP (Total Radiate Power), and TIS (Total Isotropic Sensitivity) for OTA (Over-the-Air) antenna performance measurements. A prerequisite to PTCRB certification is FCC regulatory testing. In many cases, the FCC ID can be leveraged from the module. However, since m2m devices are becoming much more complicated with multiple radios being integrated, consulting with a lab during the early stages to identify requirements is recommended. The scope of testing varies depending on a product’s features and supported radios. This process is typically done prior to PTCRB approval.

Importance of Pre-Testing: Failures can be costly for an integrator. If problems occur, they can easily delay product launch by two to three months; however, there are many steps you can take to better prepare for official testing, such as pretesting. The pre-testing package offered by CETECOM provides a reduced scope of testing in the most important areas of the test plan, the areas where most integrators typically have failures. The targeted areas are RSE and OTA antenna measurements. Pre-testing can

be performed on prototypes or final production stage devices and helps identify key problem areas.

The Key Problems Areas are: • Antenna design – select an antenna from a manufacturer who provides implementation support. This is a very specialized field of technology, which requires experience and specific knowledge. • Harmonics – often caused by the antenna design because of the impedance in the harmonic frequency range. • Radiated power is too low – due to poor implementation of antenna design. • Self interference due to proximity of the digital electronics and the antenna. Overall, pre-testing will save both time and money in the long run and tends to be the most cost-efficient method. Carrier Approvals: Once the device is PTCRB Certified, it must be approved for the individual carrier. All North American GSM carriers require PTCRB certification, but most carriers also have an approval process, which is a suite of tests specific to their network. As the scope of testing can differ from one device to another, CETECOM highly recommends module integrators to contact network operators early in the process. <<

Michael Lavia Business Development Manager

sales@cetecomusa.com www.cetecomusa.com

telit & CeteCom Relationship: understanding the requirements for PTcrB certification is the key to developing a device that will perform well under testing and pass with minimal issues. For first time integrators, it is highly recommended to consult with knowledgeable partners who understand the certification process. Telit has experts who understand the process and requirements in great detail. Since they are one of the first to be involved in your development process, the expertise and knowledge they bring to the table can help you tackle important design issues. acknowledging such issues early on can help to avoid unnecessary delays. ceTecom has extensive experience with Telit’s modules, which has proven to be beneficial to integrators. This close relationship with Telit provides the ability to pinpoint key issues during testing and can help streamline the process, reduce delays, and get your device to the market. teLit2maRKet

TELITcoMpETENcE

teLit aPPLiCatioN eNGiNeeRiNG & m2m SemiNaRS by Paolomaria Schiratti

at&t SPeCiaLtY veRtiCaL DeviCe CeRtiFiCatioN by linda gould

>> From the start, the AT&T network was built to be open. Today, our network is the largest GSM/EDGE/ UMTS/HSPA network in the United States and the most open. Our customers want good choices, good prices and an unconstrained ability to communicate and get the information they need. To provide customers these benefits, we work with device makers to offer their products on our network through our Specialty Vertical Device (SVD) Certification Program. Already hundreds of specialty purpose devices are running on AT&T’s network. Linda Gould Senior Product Development Manager

The device you have in mind could offer data-only telemetrics between machines or it might involve both data and voice communications. We assume that you want to ensure great experiences for your customers, just like AT&T does with its network. That’s why we have developed the SVD certification program. Certification also helps ensure that your device performs as expected, with no harm to end-users or to the AT&T network. It lets both of us capture critical information and device details needed to support customers after you’ve deployed. Finally, it ensures compliance with the global GSM standard, which is important if you are considering any international deployments as part of your business plan. For information on the device certification program, please visit the AT&T web site for developers, devCentral located at http://developer.att.com/developer. Once there, new users should register and login. Navigate the following menu path from the top drop down bar: Go to Market to Enterprise Solutions to Enterprise Device Certification near the bottom of the page. On this page you’ll find a white paper titled

10 teLit2maRKet

“Specialty Vertical Device Development: Best Practices to Ensure Successful Outcomes”. This document offers information on: • Critical first steps in device design • 10 keys to success • The value of using pre-certified modules, like those from Telit’s product portfolio • Tips for new comers bringing devices to market • Component selection impact on RF design and RF engineering techniques to minimize spurious emissions • Testing recommendations from PTCRB test labs • AT&T device certification requirements • Estimated certification time frames, costs, and their dependencies

>> Telit Application Engineering (AE), by way of its expert technical sales team, is charged with the activity of presenting and introducing Telit’s product portfolio to potential new customers, distributors, and current customers that need to upgrade their application with the newest technology proposed by Telit. The best way to achieve this goal is to organize a seminar, in cooperation with distributors. During 2008, Telit’s EMEA AE organized several seminars throughout Europe with top distributors such as Arrow, Rutronik, Comprel, etc. To demonstrate the importance of these events, below provides an overview of the seminars with Arrow Italy that Telit presented in Milan and Caserta in May, and the seminar with Comprel, that Telit presented in Rome and Milan in November. In both seminars, Stefano Radetich presented the Telit product portfolio focusing mainly on the same form factor and the same AT interface concepts that Telit has implemented on its GSM/GPRS, UMTS, and CDMA products. After this brief introduction, he described in depth the new products such as UC864-E, UC864-G, and GE863-PRO3 with the accessory WE865.

Stefano first presented the main functionalities and features of the UC864 products focusing on the relevant affinities with GC864. After this presentation, Daniele Scalembra demonstrated in real-time how to use the EVK2 with UC864, how to install USB drivers, and he also showed the excellent HSDPA through-put. Then, Stefano continued by introducing GE863-PRO3, first showing the main hardware capabilities due to the dual CPU and later moved to the software features such as Embedded Linux. He then showed the usability of the development environment for developing, downloading, and debugging the customer software application. He concluded by discussing the main characteristics of the Wi-Fi accessory, WE865. Daniele began the demonstration by showing how to use the development environment to create a new Linux application and to upload a new library. The seminar closed with a demonstration of how GE863-PRO3 and WE865 can be used as a Wi-Fi to SMS gateway. <<

This document provides key information for OEM device manufacturers facing the comprehensive technical certification process for the first time. It is aimed at engineers, developers and IT managers responsible for designing, integrating and deploying mobile solutions. New device manufacturers face many challenges, not just those in gaining the various technical certifications needed for your device but also the many business and marketing challenges before, during, and after your device’s development. It’s part of AT&T’s open access philosophy to help you gain certification on our network and then help you to succeed once you do so. After all, the richer the number and diversity of available devices and applications AT&T can host on its network, the more valuable the network will be to all of our customers. And, ultimately, the more valuable it will be to you and your business, too. <<

teLit2maRKet

TELITcoMpETENcE

download and debug

12 teLit2maRKet

Custom

device drivers

custom

iP Services

cmux

Protocols cryptolib

TcP/iP

teLit2maRKet

mmc

Low Level drivers

SPi

GE863-PRO3 and WE865-DUAL The Telit GE863-PRO3 together with the WE865-DUAL is an excellent solution for connecting a GSM/GPRS network with Wi-Fi, and thanks to the hardware and software features together with the development environment this capability can be quickly and easily achieved. Additionally, Telit supports customers throughout the entire design process ensuring that the resulting product will meet the highest level of technical, marketing, development, and design specifications. <<

uSB

LocalWi-Fi Network

Filesystem

At only 22 mm square and no more than 3.5 mm high, the diminutive dimensions also provide for a highly compact integrated customer solution. The unique Ball Grid Array (BGA) package based on solder balls placed on the underside of the module allow for direct mounting to the application circuit board without the need for plugs, cables, or connectors. The WE865-DUAL can be assembled using an automated pick-and-place assembly as with standard SMD components. This not only reduces material costs, but also installation time and assembly costs. The board-to-board BGA mounting is extremely stable and reliable. Together, the compact shape and reduced assembly costs are crucial advantages for use in cost-sensitive applications, such as those for the consumer market.

WE865 duaL

Sdio

Different libraries and drivers are provided allowing full control of the GE863-PRO3 interfaces. The main

WE865-DUAL Wi-Fi Module The WE865-DUAL is a WLAN 802.11 b + g short range wireless companion product to the GE863-PRO3. It has a complete set of certifications including the Wi-Fi Alliance certification. The Wi-Fi companion product is a cost effective solution as it shares the computing resources of the GE863-PRO3.

gE863-prO3

hardware

Software Development Kit The GE863-PRO3 is provided in two software configurations: without an operating system (OS) and with Linux OS, the preferred embedded operating system by many wireless-enabled product manufacturers. Telit offers a Linux Software Development Kit (SDK) that provides its customers an easy and cost effective development environment and provides an Application Programming Interface (API) with sample applications, firmware download, debug utility, and supporting documents. Additionally, an extensive number of drivers are provided with the SDK and are available on Telit’s website.

sdiO remote gsm/ gprs Network

uart

The low-end solution includes 4 MB of FLASH and 8 MB of RAM, which can be extended up to 128 MB of FLASH & 64 MB of RAM. The module has a complete software and hardware (EVK) development environment allowing users to quickly and easily create their applications.

The system is completely modular and can be customized to specific needs, and the different modules can be loaded and unloaded dynamically. Using the GE863PRO3 and its software libraries allows Telit’s customers to build their own applications, control the most common connectivity interfaces for access to long range (GSM/GPRS) and short range (Wi-Fi, Bluetooth, ZigBee, 802.15.4) wireless technologies.

i2c

GE863-PRO3 Dual CPU Product The GE863-PRO3 is the first product resulting from Telit’s new dual core (CPU) strategy and features an integrated ATMEL ARM9 processor with the GSM/GPRS engine. This combination allows the integration of a very powerful application inside the ARM9 application processor, which is completely dedicated to the customer application.

library and drivers provided are GSM (for controlling GSM/ GPRS), Wi-Fi (for controlling the WE865DUAL companion module), Blue-tooth (HS/SAP profiles), and other drivers such as CMUX, SPI, SDIO, GPIO, UART, and USB interfaces.

The Wi-Fi package provided with the GE863-PRO3 allows users to control the Wi-Fi functionalities ranging from basic functionality to the most complex features such as personal (ex. WEP) and enterprise (ex. WPA/WPA2) security.

Wi-Fi gSm

>> Telit’s Long and Short Range Connection

The module includes the full RF and power supply components, power amplifier (PA), low noise amplifier, filter to protect against cellular frequency harmonics, and only one external voltage is required. All the RF parameters are already stored in the internal EEPROM including the MAC address.

WE865-DUAL Features The WE865-DUAL feature provides the functionality needed to access a Wi-Fi network and enables standard configuration and security capabilities. Some of the main features of WE865-DUAL are: • Dual-mode IEEE 802.11 b and g • 9 different regulatory domain configurations supported • Only one external voltage required • Full RF and power supply components included • Onboard power amplifier (PA) • Onboard low noise amplifier (LNA) • Onboard filter to protect against cellular frequency harmonics • Onboard crystal • Onboard EEPROM for internal use (RF parameters stored inside) • Onboard switching DC/DC and LDO • Low power consumption mode supported • Automatic power saving mode supported • Shut down for a very low current consumption • SDIO interface standard • Hardware support for multi-mode encryption (WEP 40/64, WEP 104/128, AES, TKIP) • Full software package • Linux driver • Wi-Fi configuration and management library Libraries/modules • Wi-Fi authentication and Wireless HWI/F Security NetProto Communisecurity library cation • Package and form factor • Telit unified form factor • 63 Ball Grid Array • - 20° C up to + 85° C Operating system • RoHS compliant Services Threads iPc messages Timers interrupts mem management

by gianpiero Pilu

In order to quickly start development activities, the module is available with an interface board that allows the customer to connect it to the GE863-PRO3 evaluation board; therefore enabling the rapid development of a prototype.

iSo 7816

The TeliT ge863-Pro3 and We865-dual comPanion module

Power management

TELITcoMpETENcE

TELITproducTs

in The SPoTlighT:

The neW ge865: Smaller Form FacTor, BeTTer PerFormance. by marco contento

>> With the GE865, Telit’s engineers have designed a GSM/GPRS module that characterizes Telit’s mission to reduce size while improving performance. The GE865 extends Telit’s range of BGA products, incorporating a single-chip solution built on 0.13 µm CMOS technology into a 22 x 22 x 3 mm block. The GE865 is a quad-band GSM/GPRS module that is Release 99 compliant and fully backward compatible with the entire Telit GSM product family in terms of AT Command interface and Python™ scripts. The GE865 enables customers to easily migrate from any Telit module to take advantage of the compact size of GE865, making it an ideal fit for high volume m2m projects, or where the module’s size is a key component for the m2m application. The GE865 offers all relevant data services over the GSM/GPRS network, integrated TCP/IP stack supporting UDP, FTP and SMTP via AT Commands, 10 GPIO, 1 DAC and 2 DAC converters, audio lines, and extended temperature range. *

*original size

14 teLit2maRKet

The GE865 also supports the Premium FOTA Management that allows, thanks to the embedded Red Bend vCurrent® Mobile client software, remote updates to the module’s firmware over-theair in a quick and reliable way increasing the reliability of the entire m2m application. The over-the-air upgrade capability for m2m devices is a necessary requirement for all customers who design products for a long lifecycle. The lifecycle of m2m applications is usually in the range of 5–10 years. Therefore, the download

of a new firmware supporting a new feature as well as a GSM network upgrade, represents a key feature for these applications. This also avoids upgrading the device in the field allowing quicker and more cost effective maintenance of the application. The GE865 also benefits from remote AT, which is a feature that allows the customer to run the module’s AT commands remotely over SMS or a TCP socket. The AT Command execution can be requested by sending a simple SMS from any phone, the output of the command will be sent back via SMS to the requester, or the AT Command execution can be requested via TCP. The AT interface of the module will be redirected to the TCP socket. Personal location devices are a typical market segment where the compact GE865 is ideally suited. An example of this market is well represented by EmFinders. The EmFinders’s solution is based on a small form factor device such as a watch or a necklace that helps to locate lost individuals. The EmFinders system is designed to assist individuals who might wander, become disoriented, or lost such as individuals with Alzheimer’s disease or Autism. Caregivers can remotely activate a discrete wireless device worn by their loved ones and emergency activation of the EmFinder’s device enables 911 emergency dispatchers to instantly see the location of the missing person and send local law enforcement to the general location for assistance. Another example is represented by Laipac Technologies. Among other tracking systems, Laipac Technologies has designed a personal location device, which has a bracelet form factor. This device is a portable A-GPS tracking device, with a quad-band phone that can be used as an emergency cellular phone. In this case, the module’s size is a key factor in the application. <<

>> Telit’s products have always been designed for inclusion in rugged environments where heat and vibration are of the utmost concern. Our innovative BGA design was the first in the industry to address the need to eliminate as many sources of potential failure as possible. By reducing the mass and removing the board-to-board and RF connectors, the MTBF of the final application can be significantly increased. When Telit decided to enter the automotive market, further steps were taken to build on the previous successes. A careful analysis of current designs indicated some room for improvement to achieve even higher reliability levels. By redesigning with automotive grade components where available, the upper temperature limit has been increased to meet the required +85 °C. This primarily involved incorporating a more robust power amplifier that provides additional headroom to achieve the maximum power output at

tHe teLit automotive PRoPoSaL by Brian Tucker

extreme temperatures without compromising the life of the product. Unlike others in the market, our products are designed and tested to meet the standards even outside the industry defined temperature ranges. For example, the GSM standards only address the commercial temperature ranges. Beyond 50 °C the standards only seek to ensure that a device will not do harm to the network. While all of our products meet this requirement, Telit felt that exceeding the requirements was what the automotive customer demanded. -QUAD Automotive is not only designed to The GE864-QUAD meet the needs of the automotive customer, it is manufactured in accordance with TS16949. By adhering to the quality standards of the automotive industry, Telit ensures our Tier 1 customers that they in turn can meet the expectations of the OEM’s. Telit continuously seeks to improve the quality and reliability of our entire product range and with a focus on automotive, the lessons learned help influence future product design. <<

teLit2maRKet

TELITproducts

The cellular Product Range

Form Factor and Family Concept

GSM | GPRS

Short Range

GT 863-PY

802.11 b/g

Terminal

GT 864-quad

GT 864-quad/-PY

Terminal

WE 865-DUAL

Terminal

GT 864-PY

Accessory for GE 863-PRO3

Terminal

GSM | GPRS

GM 862-quad

Modem

Gm 862-quad-py

GSM | GPRS

GM 862-GPS

Modem

Gm 862-gps

Gc 864-quad

Modem

Compact

GC 864-PY

Compact

optional

GSM | GPRS

Embedded

Ge 863-py

Ge 863-sim

Embedded

UC 864-E-AUTO

umts | hsdpa 7.2

Embedded

Ge 863-sim

Same logical interface

Ge 863-gps Embedded

C++

GSM | GPRS

Ge 863-pro 3 Embedded

GSM | GPRS

GE 864-quad

Embedded

GE 864-py

Embedded

Same logical interface Same form factor, same connectors

GSM | GPRS

Compact

Embedded

UC 864-E

For detailed information about Telitâ&#x20AC;&#x2122;s products, please visit www.telit.com

Ge 863-quad

Compact

* Dimensions: 30 x 36.2 x 4.8 mm

umts | hsdpa 7.2

UC 864-K

* Dimensions: 30 x 36.2 x 4.8 mm

* Dimensions: 30 x 45 x 4.8 mm

Compact

umts | hsdpa 7.2

UC 864-G

Compact

umts | WEDGE

UC 864-WD

Compact

UC 864-WDU

GSM | GPRS

UC 864-E-Auto

Compact

WD: UMTS 384 Kbps UMTS (WCDMA) 900/2100 MHz Dual-band EGSM 900/1800 MHz WDU: UMTS 384 Kbps UMTS (WCDMA) 850/1900 MHz Dual-band EGSM 850/1900 MHz * Dimensions: 30 x 45 x 4.8 mm

Ge 864-quad automotive

Embedded

cdma | 1xrtt

CC 864-DUAL

GSM | GPRS

Compact

CC 864-SINGLE

Compact

CC 864-SINGLE

GE 865-quad

16 TELIT2MARKET

Embedded

Compact

Smallest m2m module worldwide

Compact

* Dimensions: 30 x 36.2 x 4.8 mm

TELIT2MARKET

TELITproducTs

FeatuRe FoCuS

by milena milosevic

>> all products in Telit’s portfolio are based on a common software platform that includes extended functionalities developed by Telit and are available to system integrators at no additional cost. Telit ensures compatibility between products maintaining the same core features over different product generations while continuously improving the functionality by adding new features to the global software package. Some of the platform’s key features that distinguish Telit in the m2m industry are highlighted below. <<

EASY GPRS®

EASY FREQUENCY SCAN®

EASY SCRIPT®

JAMMING DETECTION and REPORT

TELIT INFINITA SERVICES

RUN AT COMMANDS

18 teLit2maRKet

Easy GPRS® allows customers to use GPRS and Internet packet service through the embedded TCP/IP stack. Some of the included features are static and dynamic IP allocation, PPP, UDP, FTP client, DNS query protocol, and a built-in firewall. Multi-socket is also part of the Telit Easy GPRS® feature and allows the user to have two activated contexts, from one to six socket connections, and simultaneous FTP client and e-mail client service.

A dedicated set of AT Commands has been developed for scanning the GSM channels and reporting available parameters. This feature allows a detailed examination of the GSM network coverage without inserting a SIM card and gives the possibility to select the provider with the best field strength, the most channels or base transceiver stations, and also optimizes antenna position.

Telit also offers modules that include an extension of the Python™ language, which allows scripts to be run through a dedicated set of AT Commands targeted toward applications usually handled by a microcontroller. With Easy Script, applications can manage I/O pins, communicate to peripherals through serial ports, and transfer data over the cellular network without the need of an external processor. Easy Script solution with Python is a complete software platform that saves time and reduces costs for system developers as the module requires no additional investment in hardware, license fees, and dependence on other manufacturers’ technology.

A unique jamming detection and report feature allows the unit to detect the presence of an interruption device such as a communication jammer that interferes with GSM radio signals. The “jammed” status can be reported as an unsolicited message through the AT Command interface on the GPIO/serial connection and/or network. This feature increases security in applications where it is the highest priority.

Premium FOTA Management provides an industry standard over-the-air update capability as a cost-effective, quick, secure, and reliable solution. Therefore, Telit is able to update its products by transmitting only a delta file, which represents the difference between one firmware version and another. This service eliminates the need for the device to be upgraded in the field, reduces time and cost associated with field maintenance and is a necessary requirement for customers that have products with long lifecycles.

This feature allows users to run any AT Command via SMS or TCP. The remote control of different events on the application side is drastically simplified by using text messages from any phone for both activation commands and receiving replies. Some of the major applications are related to monitoring of GPIOs, roaming, battery level, voltage, or module state with the possibility to send alerts in the event that conditions change.

teLit ComPLeteS itS WiReLeSS oFFeRiNG WitH SHoRt RaNGe PRoDuCtSby Tony Spizzichino >> The m2m arena is changing rapidly, and the m2m market is becoming mature. New and sometimes complex m2m applications may require multiple wireless technologies and competences. When a machine enabled with wireless connectivity requires extremely low power consumption in order to be deployed in the field for several years and powered only by low cost/capacity batteries, a cellular based module is not a viable solution due to intrinsic technical and economical reasons. All m2m applications that present these requirements can be successfully connected using low-power highefficiency Short Range Radio Frequency (RF) devices. The Industrial, Scientific and Medical (ISM) license-free frequency bands (433, 868, 915 and 2400 MHz) are the most suitable for these applications. Here is where the IEEE 802.15.4, ZigBee® and proprietary, point-to-point, star and mesh network based applications can provide a cost effective solution for meeting m2m connectivity requirements. For instance, in the upcoming GAS AMM projects in Italy for 16 million meters and the UK (both Gas and Electricity) for a total of 47 million meters need to be wirelessly connected. These projects require a deep knowledge and understanding of both cellular and Short Range wireless technology since the remote management of a gas meter requires a wireless lowpower data connection powered by batteries only. According to recent market research, shipments of 802.15.4 and proprietary chipsets on a worldwide basis are expected to increase over the next five years with a CAGR of 130 % starting from seven million units delivered during 2007 to an estimated 292 million in 2012. This is an impressive growth rate, by far much more rapid than the growth rate experienced for cellular m2m modules, which we are all quite familiar. Telit Communications, as a global leader in m2m wireless solutions, understands the market requirements and the sizable opportunity. Following the company’s long-term expansion strategy and a 12 month period of dedicated analysis of the relevant companies, Telit successfully completed on October 30th 2008, the acquisition of One RF Technology SaS, a small but highly skilled wireless technology

company based in the high tech area of Sophia Antipolis, Cote d’Azur, France. Thanks to this acquisition, Telit Communications gained long-term experience in Short Range technologies, full ownership of Intellectual Property Rights (IPR) on three different protocol stacks (point-to-point/star network, low-power mesh, and fully certified ZigBee) and can offer an unparalleled product portfolio that is integrated with the three new Short Range product lines including 13 short to mid range modules, 12 terminals plus dedicated evaluation kits and accessories. Telit partners can now design dedicated wireless area networks and even connect with a cellular concentrator for remote management. As usual, Telit is focusing its attention on the Total Cost of Ownership (TCO) reduction, providing unattended Return on Investment (ROI) as a competitive advantage. The complete integration within Telit’s global organization is already in progress and will be completed during the first quarter of 2009. <<

teLit2maRKet

TELITproducTs

The ShorT range ProducTS License-Free System

License-Free System

Terminal

Embedded

tinyone™ plus 868mHz

tinyone™ pro 868mHz rF modules

38.4 Kbps - 25 mW

38,4 Kbps - 500 mW

License-Free System

Terminal

Embedded

tinyone™ pro 868mHz

tinyone™ plus 915mHz rF modules

38.4 Kbps - 500 mW

38,4 Kbps - 25 mW

License-Free System

for Frequencies < 1GHz

Terminal

Embedded

Powerone ™ 868mHz

tinyone™ pro 915mHz rF modules

9,6 Kbps - 500 mW

38,4 Kbps - 500 mW

License-Free System

ieee 802.15.4

for Frequencies < 1GHz

modem

tinyone™ Lite 868mHz usB dongle modems 38,4 Kbps - 10 mW

License-Free System for Frequencies < 1GHz

modem

tinyone™ plus 868mHz usB dongle modems 38,4 Kbps - 25 mW

for Frequencies < 1GHz

Embedded

tinyone™ 2400 mC rF modules 250 Kbps - 1 mW

ieee 802.15.4 i ZigBee™ Embedded

Ze 50 - 2.4 rF modules 250 Kbps - 1 mW

License-Free System

ieee 802.15.4 i ZigBee™

Embedded

tinyone™ Lite 433mHz rF modules

Ze 60 - 2.4 rF modules

100 Kbps - 10 mW

250 Kbps - 100 mW

for Frequencies < 1GHz

License-Free System for Frequencies < 1GHz

Embedded

tinyone™ Lite 868mHz rF modules 38,4 Kbps - 10 mW

For detailed information about Telit’s products, please visit www.telit.com

for Frequencies < 1GHz

License-Free System for Frequencies < 1GHz

Compact

Powerone ™ 868mHz rF modules 9,6 Kbps - 500 mW

License-Free System for Frequencies < 1GHz

Embedded

tinyone™ plus 868mHz rF modules 38,4 Kbps - 25 mW

20 teLit2maRKet

teLit2maRKet

TELITsTrATEGY

teLit iNFiNita SeRviCeS >> Telit Infinita Services is the new service concept from Telit Wireless Solutions. The primary goal of this offering is to simplify m2m solution deployment and maintenance of device software. Telit Infinita Services support customers’ in managing device populations throughout their lifetime via a powerful back-end solution. As the m2m space becomes increasingly competitive, our customers have an apparent need to offer innovative new solutions that can clearly differentiate them from the competition. Telit enables an entirely new grade of service experience, providing a strong advantage over conventional m2m offerings. The initial set of Telit Infinita Services will focus on extending the life of deployed products by updating and maintaining the optimum firmware version in the field, as well as providing an extended Hardware Warranty plan to support the end customer’s warranty terms for up to five years.

uPDate CommaND aCK StatuS

22 teLit2maRKet

The first two service offerings are: • Premium FOTA Management – Extended Software Warranty Service Based on FOTA • Extended Hardware Warranty Service

tion has completed the Telit Infinita Service Certification Program, the complete population of devices in the field with the identical hardware design and firmware version can be updated over-the-air as required.

Premium FOTA Management – Extended Software Warranty Service Based on FOTA

All upgrades are scheduled by Telit according to customer request and availability of the upgrade platform. At the end of the process, customers will receive a report providing information on the success and failure of unit upgrades.

Currently, Telit’s modules having software version 7.03.xxx and beyond are capable of supporting Telit Infinita Services due to the implementation of RedBend’s FOTA client. The Premium FOTA Management Service substantially increases the operational reliability of m2m applications because potential issues with firmware or mobile network configuration can be rectified remotely. Additionally, new features required by the application developer can be remotely deployed to the units overthe-air, quickly and reliably. An exceptional benefit of Telit’s Infinita Services is the opportunity it provides customers to optimize and reduce the total cost of ownership. With Premium FOTA Management, customers can eliminate the need for physical site visits to update units in the field. As part of the Telit Infinita Services, a certification program was developed to ensure that the update of the module controlled by the application firmware is correctly managed and functioning. The certification program provides detailed documentation and step-by-step instructions for implementing the communication between the host controller and Telit module ensuring that the over-the-air update process is working correctly. Additionally, Telit’s post sales support is available during the implementation phase to answer questions, which may not be covered in the documentation. Once an applica-

An additional benefit for those clients using the dual core Telit GE863-PRO³ module, is the possibility to implement bug fixes or correct malfunctions over-the-air as well as their application firmware. To inquire about Telit’s Premium FOTA Management service and software extended warranty, please contact your regional Telit sales representative and follow the simple adaption procedure to verify your application can be Premium FOTA Management certified. For additional information on the certification program please visit www.telit.com/Infinita Services.

For detailed information please visit www.telit.com > Inﬁnita Services

by dominikus hierl

Customers interested in Telit’s Hardware Extended Warranty Service should contact their regional sales representative.

How will Telit Inﬁnita Services be offered? Telit Infinita Services will be based on a flat fee model in order to simplify the offering while providing freedom of use as described under the fair usage policy. Additionally, customization of the offering, based on volumes or due to specific conditions, can be applied and negotiated with Telit representatives. Customers who utilize Telit Infinita Services will receive a single invoice listing all of the subscribed services. <<

Extended Hardware Warranty Service Telit has millions of modules deployed in hundreds of different vertical applications in the field. In order to close the gap between standard commercial hardware warranty terms, which are already included in our standard offering, many applications and end users of Telit enabled solutions require extended warranty terms. Telit Infinita Services satisfy this market need by offering a Hardware Extended Warranty Service that gives customers the opportunity to acquire additional warranty terms, ranging from one to four years, for module hardware.

teLit2maRKet

TELITsTorY

iTS dePloymenT and imPacT on The energy reSourceS, uTiliTieS, and PeoPle by rudi leitner

>> Advanced Metering Infrastructure (AMI) is changing the way electric utilities think about metering, business processes, customers, and the power delivery system in general. AMI is a key enabler of the smart grid and many utilities around the world are either implementing or planning to implement large scale AMI projects. AMI has resulted in a fundamental shift in the role of the meter – a shift that is unique in the history of metering; a shift that is being driven by the convergence of traditional electricity distribution technology with digital information and communications technologies. So what is AMI? It is a system to frequently measure, collect and analyze energy consumption using advanced metering devices, including Smart Meters, which communicate their data through a variety of channels to back-end IT systems such as Meter Data Management (MDM) systems. The key characteristic of AMI is two way communications – where data can flow from the meter to the utility and from the utility to the meter. In the current power delivery paradigm – where centralized generation provides power that is distributed to end customers – AMI provides a new communications and data collection network at the furthest point in the grid – i.e. at the interface between the utility and the customer. This enables utilities to improve grid management – for example predictive maintenance, outage management, power quality management, and storm response while also providing a way to interact with customers and their loads. As the grid evolves, through increased distributed generation, renewables and PHEV’s, AMI provides a framework to integrate and manage these diverse points of generation, storage, and load.

24 teLit2maRKet

Traditional business, operational, and human resource structures within utilities do not map well to the requirements of AMI systems. Consequently, utilities are forced to realign and re-engineer their processes if they want to realize the benefits of AMI. Historically, meters provided billing information, and changes in metering would mostly affect the metering and meter reading departments; however, with AMI, all parts of the utility business (and their customers) are affected – from customer care, billing, and collections to metering, distribution, IT, field staff, and marketing. Careful change management planning is a core part of any AMI deployment strategy. AMI systems collect and deliver huge amounts of information – this poses new challenges to utilities – everything from data quality, data security, privacy issues to physical data storage, archiving, and warehousing. The true value of AMI occurs when data is processed by software applications to unlock actionable information. This is an emerging area, and utilities are continuing to identify new ways in which data from AMI systems can be used within their business operations. The role of the CIO in AMI systems therefore cannot be understated. At the customer end, AMI can provide detailed information on energy usage and network status to consumers. Combined with in-home displays, mobile and web technology, customers can either be alerted to, or can view information that will modify their consumption behavior. AMI enables utilities to offer new utility products and services, including innovative pricing models, new demand response programs, incentives, and load control services– all of which will help achieve energy savings and load smoothing at times of high demand, as

well as marketing advantages in competitive environments. As AMI systems mature, it is likely that m2m communications within this context will rapidly increase – utilities will communicate bi-directionally with appliances and other intelligent loads within the house through the meter. Although electric utilities were the first to embrace AMI, gas and water utilities are rapidly catching up, and are identifying their own business cases for AMI deployment. Energy and water are scarce resources, and with increased environmental awareness from utilities, regulators and customers, AMI becomes a key tool in managing these. Utilities can face challenges with AMI initiatives – ranging from regulatory hurdles, concerns from consumer protection groups, business model complexity, project scale, technology choices, and others. Despite these, utilities worldwide have embarked on projects large and small – the Smart Metering Projects Map on Google (accessible by visiting metering.com/maps) lists in excess of 200+ advanced metering projects worldwide. The largest involves many millions of metering points and hundreds of millions of dollars of investment. It is certain that this momentum will continue to accelerate over the next few years. The emphasis on green issues, increased energy demand worldwide, the need to modernize power delivery infrastructure, the focus on smart grid technologies, the growth of renewables, the introduction of PHEV’s – all

of these will be built on the platform of distributed computing and ubiquitous communication, and advanced metering infrastructure will be the initial foundation for this future reality of a truly intelligent power delivery system. <<

Rudi Leitner: Founder, Metering International Rudi Leitner is the founder of the Metering International family of media products, which provides print, web, and events for the global utilities metering community. These include: • Metering International Magazine, which is published quarterly, the bi-annual Latin America edition (Spanish and Portuguese) and the quarterly Chinese edition (Mandarin); these are collectively distributed to 70,000+ readers annually. • Metering.com is the industries leading news site providing daily updates of industry developments and information. • The Metering, Billing/CIS series of expo’s, which take place annually in North, Central and South America, Europe, Africa, India, Asia, Australia, and New Zealand. • The Smart Metering and Smart Grid series of conferences, which take place annually in the US, Canada, Middle East, Africa, Latin America, and Europe. • The World Meter Design Congress, which takes place annually in North America.

teLit2maRKet

TELITGLoBAL

teLit - a GLoBaL PLaYeR more than 3,000 customers in 56 countries around the world +++ a global network of 32 distributors +++ headquarters in rome (italy), regional headquarters in raleigh (nc, uSa), São Paulo (Brazil), Seoul (Korea) +++ r&d centers in Trieste and cagliari (italy), Seoul (Korea) +++ 14 regional sales ofﬁces +++ the 10 largest direct customers represent approx. 30% of revenues +++ Telit’s customers cover the entire spectrum of the m2m market

TELIT WIRELESS SOLUTIONS APAC • Regional Headquarters • Product Develpoment, CDMA & UMTS/WEDGE-HSDPA • Product Management • Manufactoring, Logistics • Regional Technical Support • Sales & Marketing for APAC

TELIT WIRELESS SOLUTIONS North America • Regional Headquarters • Regional Product Certification • Regional Product Management • Regional Technical Support • Sales & Marketing for North America

TELIT WIRELESS SOLUTIONS Latin America • Regional Headquarters • Regional Product Certification & Regulatory Compliance • Regional Technical Support • Manufacturing, Logistics • Quality Compliance • Sales & Marketing for Latin America

TELIT WIRELESS SOLUTIONS EMEA Corporate Global HQ in Rome Coordination of all disciplines TRIESTE • Product Development, GSM/GPRS • Product Development, Short Range • Product Management, Manufacturing • Technical Support • Sales & Marketing for EMEA

telit emea a unique organization to Boost Customer Business by Giuseppe Surace - Ceo telit Communications S.p.a., trieste

Giuseppe Surace

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>> In its fourth year of publication, telit2market showcases the efforts and achievements of the company. Going through previous editions creates a remarkable sense of pride for all of our accomplishments, but looking forward, I am reminded that we must do more in order to remain on the leading edge of technology, gain market share, and create increasing numbers of satisfied customers. Telit was founded in the EMEA region, which represents the company’s first major market and the home of Telit’s largest R&D organization. With three R&D centers, Trieste, Cagliari and the most recent in Sophia Antipolis, Telit’s R&D organization is able to cover a wide array of m2m technologies ranging from cellular to Short Range wireless.

In addition to providing expertise in m2m technologies, the R&D organization develops and refines new products for a variety of applications and markets. The team is well integrated into essential products and offers additional services that can assist customers in reducing costs. The organization maintains its competitiveness by always staying a step ahead of changing needs and customer requirements. At Telit EMEA, we strongly believe that the meaning of innovation is more than just introducing innovative products, although we will continue our strategy of changing the course of m2m by challenging and introducing new technologies. This belief is demonstrated by our commitment to collaborate with customers in

order to assist them in creating new business processes and models, thus differentiating themselves from the competition. With Telit’s latest acquisition of One RF Technology, the EMEA organization acquired new capabilities and skills essential for capturing m2m market segments that require Short Range solutions or combined solutions integrating both cellular and Short Range technologies. Telit has two product lines for the m2m market based on standard ZigBee® and proprietary mesh IEEE 802.15.4 protocols. These products are based on proprietary software developed by Telit. Moving forward, Telit will include these products in its

telit North america update by michael a. ueland - vice President Sales & General manager Wireless Solutions North america, Raleigh, NC

M2M in North America >> The market for m2m devices in North America continues to be strong as more and more companies are realizing the benefits of connecting to their customers through mobile wireless networks. Despite recent global economic trends, we are confident that the North American market is in the early stages of a significant growth period that will see many game-changing applications and millions of devices deployed over the next year.

M2M 2.0 Like all new technologies, m2m’s adoption lifecycle is not without its share of challenges. Geoffery Moore’s popular of the product lifecycle in his classic book Crossing the Chasm has been a trusted resource for

offering to existing and potential m2m customers. Additionally, this technology will be used to develop and offer routers and gateways designed to ease the deployment of Short Range mesh networks connected via cellular infrastructure. Telit’s RF Technology R&D team will be fully integrated with the Telit Solutions R&D center located in Sardinia. Investing in RF Technology during this time of global economic crisis should increase confidence among customers that even during this global downturn, Telit is investing in R&D and future technologies in order to stay ahead of the competition and tackle new opportunities that will emerge as the economy stabilizes. <<

technology executives since its publication in 1991. In his book, Moore describes a chasm that needs to be bridged between early adopters and the early majority before true mass scale adoption can occur. Often, these bridging factors revolve around making products that are easy to use, less expensive and understandable by a non-technical customer base. In the early days of m2m (m2m 1.0) during the late 1990s and early 2000s, expectations set by those in the industry, analysts, and media outpaced the level of maturity of the solutions, resulting in some modest successes as well as failures. However, over the last several years there have been a number of changes to the devices, mobile networks, and services linked to m2m solutions that have significantly improved the value proposition of these solutions, helping to bridge the chasm between the early adopters and early majority. These changes, some of which I have highlighted below, have ushered in a new m2m 2.0 phase of product evolution.

Michael A. Ueland

teLit2maRKet

TELITGLoBAL

M2M Shifting Business Models Beyond cost reductions in technology and m2m service, m2m 2.0 can be characterized by the emergence of a new generation of consumer driven applications. Initial deployments of m2m focused on remote monitoring and status applications – fleet management, automatic meter reading (AMR), etc. However, m2m 2.0 has the potential to be much more impactful in these and other areas by enabling wholly new pricing models based on individual customer usage as opposed to broad customer segment estimates. By moving to usage-based pricing models, companies will be able to affect consumer behavior and encourage better utilization of scarce resources, which ultimately brings costs down for everyone involved. A current trend in the electric utility industry is to provide incentives for consumers who reduce their usage of electricity during “peak demand” periods. Since electric utilities have a fixed amount of capacity in which to generate electricity, it is to their advantage to reduce these peaks or otherwise build additional power plants at a cost of approximately $3 billion USD to accommodate demand spikes and prevent outages. To support these programs, utilities are deploying an advanced metering infrastructure (AMI) to provide a communications link in which consumers can receive and respond to requests by the utility to reduce their usage. Pay-As-You-Drive (PAYD) Insurance Another example of m2m 2.0 empowering companies to shift business models toward demand pricing can be found in the auto insurance industry. Progressive Insurance has taken the lead in introducing usage based insurance (UBI) in the U.S. by way of their MyRate program. Introduced in 2008 and currently being rolled out on a state-by-state basis, MyRate participants receive discounts on their auto insurance based on their driving behaviors. Progressive customers who sign up for the program do so on a voluntary basis, opting to receive and install a small, compact m2m device in their car called the IntelliPort. Developed by Xirgo Technologies, a Telit customer, the IntelliPort device can be selfinstalled by the consumer into the vehicle’s OBD II port, the diagnostic port located under the dashboard. The device captures driving data, including distance, time, acceleration, and braking, from the vehicle’s on-board computer and sends it via a Telit module over the GSM/ GPRS network back to Progressive’s operations center.

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Users receive an initial discount for participating in the program and further discounts based on their driving behavior. Some of the immediate benefits to implementing such a program are obvious: reduction in rates for safe drivers; potential for lower claims; incentive for safe drivers to switch to Progressive from competitive carriers; and, likewise, motivation for high risk drivers to move to other carriers. However, there are potentially many more incidental benefits, including the reduction of overall trips driven, which could potentially result in less traffic, fewer accidents, reduced wear and tear, longer vehicle life, less road maintenance, etc. AMI and PAYD are two examples of how companies can use emerging m2m technology to implement new demand-based pricing models that influence real behavioral changes, and in turn, result in positive economic and societal effects. <<

Rising to the top by marcos Kinzkowski – vice President Sales & General manager Wireless Solutions Latin america, São Paulo >> In the Chinese horoscope, 2009 is the “Year of the Ox”, which symbolizes reliability, strength, and sound judgment. Thinking out of the box, this is “Year of the Bull”. On Wall Street, a bull symbolizes market growth, which reflects Telit’s place in the worldwide market. In 2009, Telit will collect the fruits of its labor from 2008, the “Year of the Rat”, which required hard work to lay the foundation for our future success, when Telit implemented a new strategy to reach the market, making investments and launching products. This commitment was demonstrated in the Brazilian market when Telit implemented a dedicated regional team to pursue this promising emerging market. The company selected individuals with strong backgrounds in m2m including two customer-oriented salespeople, Diogo and Anderson; a talented financial and business director, Ricardo; a local production manager, Ivan; engineers to support customer applications, Hamilton and Eduardo; and our assistant, Beatriz. Even during the tough economic reality of 2008, this capable team finished the year with great success in Brazil, and I am very pleased to lead them! Sales activities for the region began in mid 2008. It was crucial to have a rapid market penetration strategy in an environment dominated by major competitors, to establish a strong value proposition, and to build important alliances with customers while supporting the re-design of products with Telit inside. Another key success factor was establishing local manufacturing. Telit produces modules “Made in Brazil”, thus ensuring competitive costs, tax benefits, and symbolizing that Telit came not only to play, but to win over the Brazilian market. Hard work and clever actions were our theme during the “Year of the Rat”!

In the “Year of the Ox or Bull”, we are prepared to support customer demands and to cultivate this very interesting Brazilian market. The number of m2m devices is expected to see growth rates of 100 % over the coming years especially in new markets such as video surveillance and medical applications with shipments estimated to reach approximately one million new devices in 2009. The biggest is T&T, followed by POS and ETF machines. In the utility market (electricity, gas, and water companies), the adoption of smart meters is expected to climb in 2009. Additionally, the security market is riding the growth wave. Other incentives are coming from new government regulations. For example, the Brazilian DENATRAN promulgated a law designed to diminish and avoid robbery. Beginning gradually in August 2009, the regulation will require the installation of a tracking device in each vehicle on the production line. In 2009, the estimated number of new vehicles is more than 5.5 million. Another example is regulation requiring GPRS for fiscal printers or ETF devices for increased tax control and avoidance of tax evasion, thus adding thousands more GPRS devices. In the m2m world, customers are looking for the best cost-benefit solution and reliable products. Telit is helping customers to shorten their endeavor enabling a faster time-to-market while gaining market confidence. Further demonstrating Telit’s commitment to the market, a complete family of modules has been produced in Brazil including BGA, connectorized, integrated GPS, integrated SIM Card reader, and the new Automotive module. Telit Brazil is well positioned in this game, establishing partnerships with a substantial number of integrators bringing together a large knowledge-base in m2m, especially in fulfilling customer needs. 2009 will be an amazing year full of challenges to culminate with Telit becoming the top player in m2m. This is our time to rise to the top! <<

Marcos Kinzkowski

teLit2maRKet

TELITGLoBAL

Telit has stepped into this signifigant, but not very cultivated market, at the right time with effective strategies that will generate many future success stories.

telit aPaC – emerged as the major Player in asia Paciﬁc by Gideon Rogovsky – vP Sales telit Wireless Solutions aPaC, Seoul

Expanding to Emerging Markets

Gideon Rogovsky

>> Telit APAC was extremely busy in 2008 accomplishing its mission as headquarters of the Asia Pacific (APAC) market and the R&D center for developing 3G and CDMA modules for the global market. Telit has maintained its leadership position in the Korean market for several years, holding a sizeable lead over the competition. Telit’s leadership is assenting in major m2m segments such as industrial PDA where Telit provides CDMA, GSM, and HSDPA modules to four leading manufacturers; the security service market where all three major security service operators who have 90 % market share are using Telit CDMA and WCDMA modules; the Wireless POS market where Telit’s dominance is over 70 %; and the automotive OEM market where Telit is exclusively supplying global carmakers in Korea. In 2008, Telit APAC successfully expanded its customer base and application areas beyond existing territories by synergizing with Telit Europe and the US while taking lessons from the advanced m2m market place. Starting in late 2006, Telit continued to increase its customer base in China, Taiwan, and Southeast Asia, which grew significantly having over 300 active projects. In comparison with 2007, shipments to these markets grew by 400 % in both units and revenue. Moreover, these mar-

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kets are strategically important for gaining global leadership in m2m because Taiwan is the location for designing hardware and software solutions that enable US and European m2m application providers to integrate and complete the service. China is a hub for global manufacturing due to its vast advantages and strengths in cost and capacity. Local markets in Asia Pacific are also gearing up to build a variety of m2m applications ranging from AMR/AMM, AVL, security, location and tracking, data acquisition, and fixed wireless communications. China’s AMR market is rapidly growing in power-load monitoring for high-voltage users in capacity-sensitive situations, and the Korean AVL market has had respectable growth in enhancing the service quality of public transportation provided by taxis and buses within the city. The Wireless POS market in Korea, China, and Taiwan is also experiencing growth for projects in diversified payment systems such as smart card and mobile cash. The APAC market is a highly fragmented market place although it is often seen as a single Asian market. Differences in the level of economic growth among the region, cultures, and telecommunication infrastructure has made it difficult to deploy a unified marketing campaign throughout the region. However, proliferation of 3G networks makes the Asia Pacific market more approachable with a standard global product portfolio thus making the opportunity even greater.

Pioneering a New Market and Application Telit’s effort to develop new applications for m2m continued in 2008. Earlier in the year, Telit started a Korean government project initiated by the Ministry of Justice to track and monitor sexual offenders freed after serving their prison sentence. The project integrated a server solution with stations, electronic handcuff units, portable transmitter, and a home station. The project was extremely challenging as the implementation required a high-level of versatility, reliability, and competency to provide nationwide coverage through a CDMA network. The application tracks the suspect’s location which is reported in five minute intervals via AGPS. In January 2008, Telit’s automotive EVDO module was utilized in Hyundai’s new luxury sedan called “Genesis”. The module can transmit 2 Mb data in downlink and 380 Kb in uplink enabling a variety of infortainment applications such as real-time traffic information, dynamic navigation, web surfing, content download, vehicle check-up as well as car telephoning. Following this high-speed data adoption, Telit is working on an HSDPA upgrade project to enhance the service. China’s AMR market is a strategic focus for Telit, and the company has made great progress in penetrating the segment. In spite of enormous efforts from local Chinese wireless modules suppliers, this segment has been dominated by global players for many years. Telit has successfully demonstrated its competency in

module and design support services with its superior localized technical staff. Telit is currently supplying GSM/GPRS modules to the top five AMR manufacturers in China with volumes only second to the leading supplier who has been in the market for over 10 years.

Complete Dedication Following the 2007 release of Telit’s HSDPA module for the Korean market, Telit APAC completed and released the UC864-E, a European version of the HSDPA embedded module supporting 7.2 Mb data download speed and supporting the 2.1 GHz HSDPA band and quad bands for GSM, GPRS, and EDGE. The UC864-G, a global version of the module, was also completed and released after receiving PTCRB and GCF certification. Both products have the same pin-layout as the existing GC864 family and the same Telit AT Command set as the GSM/ GPRS modules enabling easy migration to 3G. The CDMA-1X module project for the US market passed a major milestone when it obtained Sprint IOT with enhanced features such as FOTA, a first for a mod ule. The module is currently in the stage of completing AT Command set implementation and testing. Once the project is complete in early 2009, Telit will have a set of unified form factor and software compatible products across all exiting radio interface standards, an industry first that provides tremendous benefits on a global basis for Telit’s customers. <<

teLit2maRKet

TELITGREEN

TELIT

1 On the beach: - 25° C without wind,

5 The old pier

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- 45° C with it

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>> The Arctic ice cap keeps melting and August 2008 saw the second largest summer shrinkage since satellite observations began 30 years ago. It equaled the 2007’s record of the smallest ice extent since satellite records began. Ice cover began to grow again from mid September with the winter arrival. In fact there was

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premier international Arctic research and monitoring facility with two main themes: climate changes and pollution in the arctic. Thirty five invited scientists attended, coming from thirteen countries (China, France, Germany, India, Italy, Japan, Korea, Netherlands, Norway, Poland, Sweden, United Kingdom, and the USA).

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Get a Ring from the Arctic

TELIT

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by Jean-Charles Massabuau 2

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about 10 % more ice than previous summer’s minimum, possibly because there were fewer warm days in 2008, and also that winds blew differently. It did not pack the ice as in 2007. Last year we announced in telit2market that the Molluscan Eye project planned to install a set up in Svalbard, a few hundred km from the North Pole, to follow, through the eyes of molluscan bivalves, the impact of environmental changes associated with global warming on the local aquatic fauna. As a reminder, the idea of the Molluscan Eye is to use molluscs as bioindicators of water quality. We glue light electrodes to the two shells of freely behaving bivalves so that we can measure, continuously throughout the day, the amount of shell closing and opening. Then, we use their ability to taste their environment and we read, throughout the year, the health of both the animals and their environment. They can give us a ring every day, from anywhere there is a cellular network, using a Telit module embedded on a dedicated electronic card. The Molluscan Eye team was present in Ny-Ålesund (78° 56’ N, 11° 56’ E), from March 28-31, 2008, to participate to in the “Kongsfjorden System Workshop”. NyÅlesund is located at 1200 km from the North Pole. It is the northernmost permanently inhabited town in the world. It has developed into an international research platform, with members from many nations. The goal of the workshop was the development of the site as a

Ny-Ålesund has been declared a European flagship site which will be of importance for long-term research and monitoring in the Arctic. Reliable environmental monitoring tools adapted for the Arctic environment are required to identify and document potential impacts associated with climate change and pollution. The ice-covered waters contain a sensitive and probably vulnerable flora and fauna due to specialized adaptations to Arctic environmental conditions. However, for many Arctic species, their life cycles, adaptations and physiological mechanisms are poorly understood, and knowledge of species sensitivity to climate change, contamination, and disturbance is also fragmentary. Therefore, there is a need for data to support environmental risk and impact assessments and to validate monitoring tools on sentinel animals. In this view, the Molluscan Eye project has been especially welcome. Claims have been made that it appears to be a reliable environmental monitoring tool adapted for the Arctic environment: cutting edge science! Thus, in the future,

a full set of bivalves in Ny-Ålesund will help to identify and document potential impacts associated with climate change and long-range pollution, especially mercury and persistent organic pollutants. These contaminants are transported to the Arctic by air, water and sea ice. Atmospheric mercury transported to the Arctic, is considered as the main source of the increasing concentrations in the Arctic. Cold condensation and fallout from cold Arctic air masses is thought to be the most important input-pathway to Arctic environments. The “Molluscan Eye” should be a part of an underwater observation platform, including multiinstrumental biological-physical tools. Last but not least, the Arctic is considered to contain 25% of the world’s undiscovered oil. Today, most of the oil industry operating in this area has expressed an interest in remote online biosensors. In addition, cargo traffic through the Northeast Passage is estimated to double by 2015. Pollution is likely to follow presenting new challenges for the Molluscan Eye team. <<

6 This guy, now in the ca-

feteria, killed a scientist

7 Sixteen seats and no

attendant on board

8 Sea ice dress 9 A Japanese scientist

sampling arctic plankton

2 Ny-Ålesund city center with Amundsen 3 Boarding at Ny-Ålesund airport 4 One of the two main streets

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AMR

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Landis+Gyr // UK

GREEN FACTS

Telit’s cost effective BGA GSM solution backed by knowledgeable hands-on technical support proved to be key factors in delivering our product into a competitive market.

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>> The number of companies that have chosen to work with the environmental certification system is constantly growing. Especially in Northern European countries, some Asian countries, and some specific industrial sectors have taken a vanguard position and commitment in the certification field. It is no longer conceivable for a company that manages its business on a global scale in international markets, to operate within these specific areas, without an Environmental Management System (EMS) developed in accordance with the requirements of ISO 14001.

TELIT IS GREEN by Werther Knaflich It is from these considerations and with this approach that Telit decided, about a year ago, to start the certification process that we finally conclude today. But let’s start from the beginning and see what ISO is. The International Standard ISO 14000 is a voluntary instrument to improve environmental management within the company. In particular, among the rules of the family 14000, ISO 14001 provides the requirements to guide the implementation of an Environmental Management System (EMS). The UNI EN ISO 14001:2004 is an international regulation of voluntary nature, which allows an organization to develop an environmental policy and to set targets that take into account both the legal requirements and environmental aspects. The regulation defines how to implement an environmental management system that integrated with other management needs, can help the organization to achieve its environmental and economic goals. The environmental management system model is based on the methodology known as PDCA (Plan – Do – Check – Act) which consists of: Plan

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(plan): establish the objectives and processes necessary to deliver results in line with environmental policy; Do (implement): put in place processes; Check (check): monitor and measure the processes from the environmental policy, objectives and targets, with legal and other requirements and reporting results; Act (act): taking action to continually improve the performance of the Environmental Management System with a proactive attitude towards environmental issues. In summary, the main elements of the regulation are: environmental policy planning, implementation and operation, checks and corrective actions and management reviews. Therefore, as already stated above Telit, achieved its environmental certificate in July 2008 after nearly a year of commitment, and the benefits that were brought to the company include: • Having a structured approach in setting environmental goals and identifying the tools needed to achieve them • Identifying the environmental risks and opportunities for improvement • Ensuring compliance with all regulatory legal requirements relevant to the environment • Lowering the costs associated with energy consumption, waste management and raw materials • Starting a process of continual improvement of environmental performance • Increasing the value of their business in current and future markets by conducting a serious analysis of its environmental problems, whether they are of a legislative, technical or managerial nature These are essential conditions to operate in the automotive market: eco-compatible design. Like all ISO certifications, our certification will be evaluated on an annual basis by the certification bodies IMQ / CSQ, therefore, our commitment is to ensure a consistent approach and its renewal so that Telit will maintain this important and significant certificate. <<

Chris Groves, Electronic Design Engineer

www.landisgyr.com Client Landis+Gyr

System 5236 SMS Tokenless Prepayment Electricity Meter

Which Telit module do you use and why? Telit’s approach to value and outstanding product support lead Landis+Gyr to select the GE863-QUAD module for the 5236 smart meter.

Features • Remote meter reading of kWh and profile data returned to utility meter data management system • Remote configuration and updates sent to the meter • Instantaneous reporting and alerts returned to the utility • Tokenless prepayment credit transfer • Communication with In Home Display Unit providing the customer with real-time information • Support for Dual Fuel applications incorporating the Libra 310 gas meter • Gas meter readings and configuration handled by the electricity meter

>> The Landis+Gyr SMS Meter has been developed to provide utilities with the ability to perform advanced metering operations using remote communication capabilities. Using GSM communication technology the meter is capable of communicating with the utility data management systems using SMS messaging. This communication medium enables the utility to obtain meter readings, send conﬁguration information such as tariff updates and perform tokenless prepayment transactions without the need for physical interaction with the customer’s electricity meter. The prepayment functionality of the meter has been developed to enable payments to be made without the need for a token. Consumers can buy credit at terminals, on the web, or via mobile phone and once purchased, the values are applied to the customer meter via an SMS message. The meter supports the use of an In Home Display Unit which provides the consumer with current and historical usage and cost information. The meter has also been developed to incorporate the Landis+Gyr Dual Fuel solution, which will allow the electricity

meter to communicate with a gas meter and provide remote gas management and configuration. The ubiquitous nature of the GSM network allows meters to be installed without relying on density which many remote communicating meters and systems rely. Meters can therefore be fitted in a random manner and not require whole area coverage. Choosing Telit to provide the meter’s communication link was the logical choice considering the benefits that the GE863-QUAD module offered. The BGA format design of the module means that it can easily be surface mounted to the meter’s PCB; this ensures that manufacturing costs will be reduced. The quality of the module means that the BGA method will ensure sound connection to the PCB. During the meter’s development phase, Telit provided outstanding support to the R&D team assisting with any problems or hurdles that occurred. Telit was also invaluable to achieving the R&TTE approvals for the product. Landis+Gyr aims to be at the forefront of UK smart metering deployments by offering industry leading solutions that empower the consumer and enable them to manage energy better. <<

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AMR

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Telenor Cinclus // Norway

Karitec // Brazil FACTS

FACTS

We are very satisfied with Telit’s support from the early stages of development through volume production.

Telit offers us all we need: close and efficient support, great product performance, small module size, Brazil manufacturing, extended temperature range, easy assembly with BGA, and competitive price.

Niklas Karlström, Product Manager

Daniel Prado, Karitec Director

>> With more than one million meter points, Telenor Cinclus is currently delivering Europe’s largest automatic smart meter management project based on wireless communication. Telenor Cinclus can supply everything from the physical equipment for meter management to communication equipment for operating the system and meter data on its own platform. Additionally, Telenor Cinclus is responsible for project management, system integration, and installation of the solutions. CI/OS 730 is a GPRS and Ethernetbased data concentrator using Telit’s GE864-QUAD module. The concen trator is targeted toward the more rugged and harsh environments in the utility sector, where the requirements on communication are pushed to its limits. The concentrator acts as a gateway and data logger collecting meter data from multiple types of meters. The unit has several wired and wireless communication options and supports all the major metering protocols. The GE864-QUAD module with ball grid mounting was chosen to reduce manual work and increase our production rates. The module has also helped us to improve RF performance. <<

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www.telenorcinclus.com

www.karitec.com.br

Client

Telenor Cinclus

Karitec

System

CI/OS 730 Automatic Meter Management Concentrator

CK2300 TG AVL System

Which Telit module do you use and why?

The GE864-QUAD module with ball grid mounting was chosen to reduce manual work and increase our production rates.

GE864-QUAD Automotive The small size, extended temperature range and reliability of the GE864-AUTO were fundamental in making CK2300 TG possible.

Features

• • • • • • • •

GPRS / Ethernet 2-way communication Remote configurable MeshNet, M-bus, ZigBee, 1-Wire Expandable through RS-232 / RS-485 Embedded web server Communicate with most meters Rugged design High level encryption

• Dimensions: 68 x 57 x 32 mm • Power consumption in deep sleep: < 100 µA • 4 digital inputs and 3 digital outputs • Li-pol back-up battery: 25 days in semialert mode and 12 hours with full functionality • SuperSense GPS receiver with “indoor capability” • Multiple geofences control can activate outputs or report to back-end system • Full over-the-air configuration • Sealed or normal vehicle harness Optional: • Over-the-air firmware upgrade • Vehicle speed and motor rotation supervision

>> Telit offers us all we need: close and efficient support, great product perform ance, small module size, Brazil manufacturing, extended temperature range, easy assembly with BGA, and competitive price. Karitec has designed and manufactured electronic devices for automo tive security and tracking for aftermarket users in Brazil since 1998, where the demand for full featured, low cost, reliable, and easy-to-install products is the constant challenge. The last target was to design a compact, low cost, self-contained, sealed, and low consumption AVL, to meet the requirements of motorcycle integration. Telit was chosen as the supplier of the GSM m2m module for the new TG version of our CK2300 family, where the small size, extended temperature range and reliability of the GE864QUAD Automotive were fundamental in making the product possible.

li-pol back-up battery with intelligent battery charger, a high gain GPS patch antenna, and a GSM antenna. An onboard DC converter accepts vehicles from 10 V to 35 V. Various power consumption algorithms allow the user to plan how and when he wants to use the back-up battery power. “With the Telit module production in Brazil, we have the additional advantage of Brazil ian tax incentives, mandatory to achieve competitive pricing. This, plus all the other product characteristics, makes Telit’s GE864-QUAD Automo tive the right choice for Karitec.” says Daniel Prado, Karitec Director. <<

The CK2300 TG integrates the GE864QUAD Automotive, a microcontroller platform with our extensive firmware features, a supersense GPS receiver, a

TELIT2MARKET

TELITworld

r: plication unde Show your ap Applications er om st >> Cu w w w.telit .com

AVL

Meta System S.p.A. // Italy

PST Electronics // Brazil FACTS

FACTS

Telit’s R&D staff had the ability to support us during the new product development enabling us to quickly and easily integrate Telit’s modules into our device.

PST Electronics has formed a partnership with Telit because of its flexibility in negotiations and prompt service in providing solutions. The Telit module fully meets our requirements. Hudson Dorigan, Purchasing Manager at PST Electronics

>> Meta System S.p.A., founded in 1973 in Reggio Emilia, is a MetaSystem Group company specializing in the research, development, and production of advanced electronic security systems for the automotive, motorcycle, and energy markets. Innovation oriented, the company has continuously made steady investments in Research & Development and has consoli dated high technical com petences from hardware to software. Meta System collaborates with the world’s leading vehicle and motorcycle manufac turers, for whom they produce a wide range of next-generation solutions. The vehicle telematics market sector is currently booming. The MetaSat RC06 MBK is an advanced device for enhanced telematics services, speci fically designed by Meta System for vehicles oper ating in harsh environ mental conditions (temperature, vibra tions, humidity) such as m otorbikes, trucks or earthwork machinery. The device is tailored for the Multiservices Center connection, a Telematics Man agement Center entirely developed and managed by Octo Telematics S.p.A.,

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a MetaSystem Group company special izing in the provisioning of telematics services and systems primarily for the insurance and automotive markets.

www.metasystem.it

www.pst.com.br

Client

Meta System S.p.A.

PST Electronics

The architecture of the device is based on GPS, GSM/GPRS, and embedded microprocessor technology. The GSM feature is provided by Telit’s GE863QUAD module. Additional features include a high-precision accelerometer and log memory for the acquisition and transfer of relevant data to the insurance company’s application (“Black Box” function). The device covers a wide range of telematics applications from anti-theft satellite devices to services for motor insurance groups with scalable connectivity and functionalities. The built-in Octo Telematics communication protocol creates a robust and secure connection, over different GSM modes, with the Octo Telematics Multiservices Center for operative functions, maintenance, status, and on-line software upgrades. Through the Octo Center, accessed by a standard Internet browser, profiled users can receive and test a specific tele matics services device or group of devices.

System

MetaSat RC06 MBK: Vehicle Telematics Platform

Pósitron Tracking Device

Which Telit module do you use and why? The GE863-QUAD module was chosen because of its readiness to host an integrated SIM chip, a feature that greatly improves the robustness of the device.

Features The complete system covers the following functionalities: • Insurance data collection and reporting • Real-time tracking and positioning • Post processing tracing (historical trips) • Vehicle usage data (time and place of trips) • Crash data retrieval and analysis • Alerting, collecting, and reporting of external local events • Over-the-air upgrading of the GSM module firmware • Over-the-air upgrading and configura tion of the software application

event the vehicle deviates from the route, the owner is immediately notified via mobile phone or Internet.

Which Telit module do you use and why? We use the GE864-QUAD Automotive be cause it is rugged, compact, and meets the harsh conditions of automotive use.

Features • Compatible with 12 and 24-volt vehicles • Smallest tracking device available on the market • Internal antennas for GSM/GPRS • Power consumption less than 1 mA • Connectivity with other vehicle accessories using the exclusive PAN® (Pósitron Area Network) technology • Over-the-air (OTA) firmware upgrad ability

>> The Pósitron tracking device is a security system installed on vehicles, making it possible to monitor and locate them in real time. The prod uct is sold through both the independ ent market and the automotive manu facturers. The user can take advantage of features such as monitoring the vehicle’s speed and reporting of routes travelled. Additionally, the product provides an electronic fence solution, which makes it possible to set a route, and in the

The assistance button is an important security feature of the Pósitron track ing device. As soon as it is activated, the central service office is advised and begins monitoring the car, always ensuring the motorist’s physical safety. Installation of the tracking device is recommended for individ uals seeking vehicle protection, security for their family, or con trol and optimization of logis tical efficiency for vehicle fleets. A key advantage of the Pósitron track ing device is its connectivity with other equipment such as automotive alarms and electric windows and locks manu factured by PST Electronics. <<

A fleet of vehicles equipped with the MetaSat RC06 MBK is already active in Spain, where its perform ance has been assessed by CESVIMAP, the Spanish Center for Experimentation and Road Safety. <<

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PDA

Security

WoongjinST // South Korea

ERM (ONYX) Electronic Systems LTD // Israel FACTS

FACTS

We appreciate Telit’s sales support as well as its application engineering support, which assisted us in passing SKT certification for the STM-7100 product.

Telit’s support is helping us to position our products one step above the others. Arik Gantal, VP of International Marketing and Sales

By ERM Electronic Systems Ltd

Ilkwon Joo, Deputy Manager Application Engineer and Jae Kwang Noh, Sales Team General Manager

www.wjst.co.kr

www.erm.co.il marketing@erm.co.il

Client WoongjinST

Client ERM (ONYX) Electronic Systems LTD

System STM-7100 Industrial PDA

Which Telit module do you use and why? We use Telit’s CC864-K in the Korean market for its CDMA 1X data communication and the GC864-QUAD in the international market for GPRS communication.

>> By executing an aggressive investment strategy in R&D for industrial PDAs, Woongjin ST has developed a product line that combines design and innovation with cutting edge technology for mobile POS systems in major distribution shops

Features

such as department stores, duty-free shops, and outlets. Woongjin ST also contributes to increased work efficiency by providing business-to-business solutions in delivery service management, inventory management, parking management, and various industrial areas via dedicated PDAs for sales (SFA), logistics, maintenance, and repair. With an elegant design and the best output speed among the same class products, the STM-7100 supports a scanner, IC card reader, and various communication modules (CDMA, WLAN, Bluetooth), while implement ing the minimum power consumption of 2 mAh in sleep mode. STM-7100 is a high-efficient, high-functional, and high-tech industrial PDA. <<

40 TELIT2MARKET

• • • • • • • • • • • •

CPU 520 MHz RAM: 128 MB ROM: 196 MB CDMA 1X WLAN IEEE 802.11b/g Bluetooth 2.0 3.5 QVGA LCD 2M pixel CMOS camera BCR (Bar Code Reader) MSR (Magnetic Strip Reader) Thermal printer IC Card/SAM Card

System

The system supports a variety of features such as fuel management, driver ID, proximity RF switch, “black box”, temperature control, and vehicle

STaRlink & SKYlink AVL/SVR/FLEET/PAYD GSM/GPRS/GPS Devices

Which Telit module do you use and why? We use the GE862/GE863 to allow maximum flexibility in our design and cost perform ance while providing a product that meets the needs of our global target market.

Features The STaRlink and SKYlink incorporates the following features: • Waterproof design (STaRlink) • Very low power consumption: as low as 3 mA when the modem is active • CANBUS • Built in logger • Built in accelerometer allowing accident detection, movement sensor, harsh brake, and more • LIN: two-way single wire communication for ERM/ONYX peripheral devices • Built in battery back-up • OTA programming and configuration • INT/EXT GPS SiRF III • “Black box” solutions for insurance/ accident/driver behavior applications

>> The newest device from ERM/ ONYX is the STaRlink, designed for outdoor applications such as those for motorcycles as well as for the automotive industry incorporating a CANBUS network. During the R&D phase, we had to overcome challenges such as the need for extremely low power consumption as well as an integrated GSM antenna. The product’s optimized design has proven to withstand certifications such as PTCRB, FCC, CE, and others. With over 150,000 units sold around the world, the SKYlink device has two versions, internal and external GPS an tenna, allowing easy fitting, installa tion flexibility, and is easy to conceal.

security/protection applications using the ERM LCA eNet alarm system allowing the monitoring and the remote operation of the security I/O device. <<

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Security

iControl Networks // USA

M2M Solution // France FACTS

FACTS

Through our partnership with Telit, we have developed a home security solution with an ‘always-on’ connection – even in the event of malfunction or cut in the telephone line or broadband service. Telit’s superior cellular generation “Stay Connected” solution. Reza Raji, Chief Strategy Officer

>> The iControl Stay Connected Solution is an integrated platform providing a new and unique consumer experience that adds broadband and mobile access to security systems, cam eras delivering IP video, video capture and pictures, home devices delivering remote home monitoring and control functionality and a unique touchscreen keypad to traditional monitored home protection. This interactive solution greatly enhances peace-of-mind and enables users to stay connected to their homes when away. TM

Touch Screen Access

Live Video and Video Capture

Web Access

Mobile Access

The iControl Stay Connected Solution complements existing home protection equipment enabling home secu

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Telit has done a great job making their device very easy to program and stable while offering a complete system solution with numerous integrated features. This makes us confident in using Telit as a long term partner. www.icontrol.com

www.m2msolution.com

Client

iControl Networks

M2M Solution

System

The iControl Stay Connected Solution – Interactive Home Security

The Homebox is a security gateway reference design.

Which Telit module do you use and why?

GE864-QUAD GSM/GPRS module Utilized features: cellular back-up and antijamming functionality

We use the GE863-QUAD module because it offers much compatibility with other Telit modules. It also provides us the right feature vs. price ratio.

Features rity companies to offer this to both existing and new customers. In addi tion, this is the ideal solution for broadband providers who plan to launch their own home security offerings. iControl’s gateway device plugs into the home network and connects wirelessly with security panels manu factured by GE, Honeywell and others, enabling broadband access to users’ security systems. In addition to re motely arming/disarming a system from anywhere in the world, cameras, lamp modules, thermostats and other devices can be added, enabling users to remotely see live video, control lighting and room temperatures, and more via their personal webpage or mobile phone. Users can also set their service to send email or text message notifications when happenings occur in their home. <<

• Interactive web access to security systems enabling remote arming/ disarming via the web, mobile phone or iPhone application • Live video from IP cameras • Event-driven video clips and pictures sent via email or text message • Email/text message alerts when events occur • Remote security system, lighting, thermostat and door lock control • Touch screen keypad with a simple user interface and web and personal content • Cellular back-up to central monitoring stations

Features The GE863-QUAD module is used for multiple functions: • Allows the appliance to work in homes or facilities not equipped with a broadband connection • Connects with a central server in case of power supply or Internet failure • Performs secured distant audio doubt release using specific audio connection between M2M Solution servers and the Telit module • Thanks to the jamming detect feature of the Telit module, the Homebox is able to detect if an intruder is trying to disturb the GSM back-up link

Arnaud Duclap, C.O.O. >> M2M Solution teamed up with Telit to develop the first security gateway reference design based on Telit’s GE863-QUAD module. M2M Solution’s Homebox security gateway allows users to view real-time video, monitor security/safety sensors, and take appropriate action. Security gateways, an entirely new class of security systems from the telematics system integrator M2M Solution (M2M), allow end users to view real-time video of homes or commercial facilities on a mobile phone or PC, giving them full monitoring control and eliminating the need for expensive surveillance services. These breakthrough devices can read data from motion or smoke detectors, scan the status of doors and windows, and interact with individuals inside the monitored area to determine if they are intruders. All this is possible with the compact Homebox unit powered by the Texas Instruments OMAP3503 processor as well as the Telit GE863-QUAD module.

signals from Wi-Fi cameras. The processor then transcodes camera data so users can watch real-time images optimized for their mobile phones or PCs. Special attention has been put on the different GSM functionalities that are at the heart of the security gateway. The Homebox will typically only need one cable connection – power. The Homebox is already adopted by several customers, such as MYXYTY, who is introducing a home security gateway system for the consumer market. Lever aging the Homebox technology and performance, MYXYTY’s new system will have security portals to monitor vehicles, children, seniors, and even pets wearing special collars. Learn more about M2M Solution and MYXYTY by visiting the websites below: •M 2M Solution: www.m2msolution.com • MYXYTY: www.MYXYTY.com <<

M2M serves as a business-to-business supplier and develops complete security concepts, from hardware to ongoing services, for major companies in the telecom, insurance, and industrial security fields. The appliance, which measures just 14 x 14 x 8 cm features a built-in 5 MP camera that works in low light with a 140-degree angle that also accepts

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Security

Swissphone Telecom AG // Switzerland FACTS

Yield Technology Co., Ltd. // Taiwan FACTS

Telit is a competent manufacturer of compact GSM modules.

Thanks to Telit and their technical support, we were able to design and provide our customers with a Universal Tracker for global use in the shortest time.

Otto Wollenmann, Head of Hardware Development

>> Swissphone has made alerting a top priority since 1969. The company’s objective is to provide systems that alert teams, groups or individuals as swiftly, efficiently and reliably as possible. Swissphone’s latest-generation RES.Q terminal sets new stand ards and facilitates new and innovative alert scenarios. The RES.Q terminal meets all the expectations that emergency personnel have of a powerful POCSAG receiver. Additionally, RES.Q makes technical and tactical confirma tions and zone alerting possible. For example, when an emergency is reported to a control center, a doctor is required, but a first responder can also save lives. The control center then sends out the incident coordinates together with the alert and also establishes a suitable reception area. The GPS receiver integrated in RES.Q supplies the current position of the receiv er and the end device itself detects whether or not its assigned team member qualifies as a first responder. The

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terminal subsequently displays the alert. This process allows alerts to be sent efficiently and target the proper emergency personnel. Furthermore, the GSM/GPRS module allows the person who received the alert to send a confirmation indicating whether or not they can respond to the situation. When a negative confirmation is re ceived, operation and control systems can automatically escalate the incident and alert additional emergency personnel. RES.Q also represents an efficient communications terminal for police and officers on patrol duty because critical information can be easily and econom ically transmitted over the existing POCSAG network infrastructure. A notification is sent to confirm the operation and the control center can at the same time establish which police officers are located in the vicinity of the incident. The zone alerting feature allows dis aster incidents to be handled more efficiently because emergency personnel and fire services in the effected zone are alerted. In a second zone emergency, personnel and fire services are only put on standby, whereas in a third zone emergency, personnel and fire services are called on to provide support. This tactical division ensures that sufficient emergency personnel and resources can be mobilized if an escalation of the incident is necessary. <<

Edison Lee, CEO

www.swissphone.com

www.superguard.com.tw

Client

Swissphone Telecom AG

Yield Technology Co., Ltd.

System

RES.Q: Alerting, confirmation and localization

SuperGuard Universal Tracker PT3

Which Telit module do you use and why? GE864-QUAD BGA121 used in the RES.Q terminal as a GSM/GPRS feedback channel to the control center; after evaluation phase GE864 was the smallest module.

Which Telit module do you use and why? The PT3 utilizes the Telit GE864 to receive SMS commands, send position data over GPRS and SMS, and place voice calls. The quad-band module allows operation of the device from almost every country in the world.

Features • RES.Q DE955-G with GSM/GPRS confirmation and RES.Q DE955-GP with GSM and GPS positioning • Confirmation and acknowledgement • Localization and positioning • Zone alerting • Efficient follow-up alerting • Quality control • Remote configuration • On-air-programming • Lithium polymer rechargeable battery • Built-in position sensor for optimizing the operation time up to 200 hours • Supports ExpressAlarm®, TurboPaging and IDEA™ encryption

Features • Three touch buttons to quick-dial phone calls to preset contact persons • Dedicated SOS button to send emergency alarm SMS to all contact persons and automatically dials main contact • Automatic fall-down/ impact alarm and automatic call functions • GPS location: send location requests through two-ring call or SMS command from contact persons • GPS tracking: automatic schedule and manual position updates over GPRS • Alerts: one-touch setup of 80 meter geofence, additional four geofence areas

>> The PT-03 is a compact GPS positioning and tracking device with security and communication features. It uses GSM/ GPRS and even Iridium to send lo cations and other relevant data to a dedicated service center database that enables access to data online over stand alone desktop software, Internet browser, mobile devices, or SMS.

The embedded Telit GE864 module is the heart of the PT3’s communication features. The device can accept and place phone calls to au thorized contact numbers, send data over GPRS in real time as well as userdefined tracking schedules. <<

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APB Prodata // Brazil

BlueRadios, Inc. // USA FACTS

FACTS

A technological partnership with Telit will bring numerous benefits to our customers optimizing the daily operation of their fleet.

Product works out of the box. Mark Kramer, President

Leonardo Ceragioli, Commercial Director

>> As the Brazilian leader in validators (traffic collectors and card readers) with more than 60 % market share, APB PRODATA is offering a new product, the V650, to the market. The V650, a new generation of contactless validators, is a compact product ready to provide new features demanded by customers. It is based on a robust 32-bit processor and offers a highlevel of integration and processing power delivering state-of-the-art applications in automated fare collection. The V650 features a wide variety of communication interface options such as Wi-Fi, GPRS, RS232, RS422, and RS485. The protected I/O circuit allows direct control of a turnstile interface and other peripheral signals. APB PRODATA is planning the deployment of their next generation validator, which is an innovative new product incorporating the Telit GE863-GPS module. The new product combines the collective features of the validator with those of vehicle tracking applications. The Telit module provides integrated GPRS and GPS functionality and connects the validator to the wireless

46 TELIT2MARKET

network with two SIM cards, which offers increased security and control to customers. The new product is a great success providing customers’ reliability in validation and system support for tracking and security.

www.apb.com.br

www.blueradios.com

Client

APB Prodata

BlueRadios, Inc.

System

V650 – Contactless IC Card Validator

BlueGateway

Which Telit module do you use and why?

We selected the GE863-GPS utilizing GPRS and GPS due to its attractive size, which is a requirement for our projects.

GE863-PRO3 for its built-in processor resources

Features Features

Interfaces: • ISO14443 + I•Code • ISO14443 type A/B and ISO15693 • SAM slots ID-000 / ISO7816 • Turnstile interface 2 inputs and 1 output • Ethernet port 10 Mbps • Digital inputs • Digital outputs • 1-wire Dallas chip (on mounting KIT) • SD connector optional memory expansion • SAM/SIM 4 SAM – 2 SIM (GPRS) <<

• Contactless card ISO14443 A & B and I•Code • Graphical LCD display • Keyboard with inductive keys • TFT LCD color display (option) • RS232 / RS485 / RS422 • Wi-Fi communication 802.11 b/g • GPRS (GSM) quad-band communication • Ethernet 10 Mbps • GPS receiver • 4 SAM’s • 2 SIM’s • SD memory card to store data • Linux embedded operating system

• eSCO for exceptional audio clarity for voice calling • Battery backed Real Time Clock (RTC) for time stamping of data • Can be powered by AC/DC or battery • Internal rechargeable Li-Ion battery, can be charged by AC/DC or USB ports • 3-axis motion sensor • Temperature sensor • GPS and Wi-Fi accommodations • USB host support • SIM card socket or option for embedded SIM I.C. (chip-on-board) • 2.5 mm audio headset jack • Internal quad-band GSM/GPRS on board antenna, or external

>> BlueRadios, Inc. enables the status of remote machines to be monitored and configured from a remote location on the Internet using a standard PC web browser. It is a communication and tracking platform, enabling Original Equipment Manufacturers (OEMs) and Value Added Resellers (VARs) to integrate, tailor, and deploy their wireless applications within minutes. BlueRadios automates data collection and tracking from remote devices, processes alarms, and provides automated notifica tions by email or SMS when exceptions occur. The BlueRadios BlueGateway plat form is available under private label to complement your own brand. OEMs are able to embed it directly into their machines. System integrators and VARs are able to monitor legacy machines in their chosen market. Supplied with an SDK, a the BlueGateway can meet your application needs. The BlueRadios’ Telit PRO3 integrated data concentrator and gateway design accommodates Bluetooth, and thirdparty Wi-Fi and GPS devices. As an added bonus, the unit supports Bluetooth audio headsets in addition to working with various Bluetooth wireless data sensors. The BlueGateway is battery powered for mobile applications and

has an integrated, internal quad-band antenna for slim pocket wearing or concealment and external antenna options for industrial applications. On board temperature sensor and 3-axis accelerometer combined with GPS provides vital cargo tracking information with up to 8 GB of local data storage. The platform is flexible providing rap id third-party device integration with three USB interface connectors. BlueRadios, Inc. is a wireless data and voice communications company that provides hardware and software endto-end product solutions for embedded device networking. BlueRadios, Inc. is an industry leader in the devel opment of wireless Bluetooth enabling communication technologies, products, and services for a wide range of embedded commercial and industrial applications. BlueRadios serial wireless modem technol ogy replaces those troubling and expensive cables/wires providing a dynamic experience that connect others wirelessly. BlueRadios® is the trademark name of the company’s Bluetooth radio modem RF transceiver modules. <<

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Telematics

BOX telematics ltd // UK

Claritech Ltd // UK FACTS

FACTS

Telit’s GE863-GPS enabled BOX to be competitive on both sides of the Atlantic.

Our customers demand high reliability, and Telit provided a reliable product. Telit’s support department helped us with a few minor technical issues and provided responses quickly and accurately.

David Mikos, Indirect Global Sales Manager

Iain Tebbutt, Director >> BOX-tracker is designed for tracking of any kind, including: • Fleet and mobile resource management • Surveillance, stolen vehicle recovery • Transportation of goods and pack ages • Trailers, plant, and general assets • Insurance and eCall schemes • Sub-prime automotive sales, immobilization • DIY, caravan, motor home, personal vehicles, and assets BOX-tracker used in conjunction with third-party application service provid ers (tracking companies) will enable the end customer to manage their fleet and mobile resources via realtime information containing trip details, location, status, and event reporting. The customer will have two options from which to choose “plugged” i.e. to be installed into any type of vehicle or “un-plugged” a battery operated version for any type of tracking. BOX-tracker is also available as a “private label” solution with brand ing and color options available. BOX-tracker features numerous overthe-air programmable parameters giv ing customers unparalleled control of their devices and on-the-fly configurability. The data sent over GPRS will be kept as small as possible to keep data costs to a minimum. The scale of the opportunity for “track ing products” is enormous. There are

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about 32.3 million registered commercial vehicles in EU23+2, less than 10 % currently have a tracking solution. The BOX-tracker product is manufactured by National Service Hub (NSH, an operating division within the BOX telematics group) whose facility is close to Birmingham Airport, England. NSH began operations in 1994, special izing in offering after sales support and electronics manufacturing services to the cellular and digital electron ics industries. The “BOX” brand was born out of the stables of The Mobilefone Group, a privately owned organization established in 1989 by June Reynolds-Lacey as a provider of mobile phone, paging, and private mobile radio systems. BOX telematics ltd was formed as a company in early 2000 and has developed into a highly esteemed and successful communications business, providing wireless communications for business and domestic customers globally. The BOX-tracker product can be purchased directly from third-party application service providers or via BOX telematics. <<

www.box-tracker.com

www.claritech.co.uk

Client

BOX telematics ltd

Claritech Ltd

System

BOX-tracker is a vehicle and asset tracking device.

Jupiter Vehicle Data Recorder

Which Telit module do you use and why? BOX selected the Telit GE863-GPS because of the integrated GPRS/GPS functionality, which enabled us to simplify the design, keep costs low, and maintain a small size.

Which Telit module do you use and why? We use the GM862-QUAD Telit module. We like the integrated SIM card holder, ease of manufacture, and the fast GPRS perform ance.

Features Features • 6 digital inputs (less if configured as analog input) • 4 analog inputs (less if configured as digital input) • 2 digital outputs • RS232 serial port for peripheral hardware connection • External SIM socket • Micro USB charging socket • Programmable panic button on device • Over air configuration and firmware update capability • 3-axis motion sensor

• Provides an electronic log book record ing trips made and who was driving • Records speed, RPM, indicators, lights, brakes etc. and stores every second for driver analysis • Accelerometers and direction sensors allow accident reconstruction • Modular design allows us to meet diverse customer requirements • High reliability • Reduces fleet accident rates • Allows fleet managers to identify excess resources and schedule servicing/ replacement

>> The Jupiter Vehicle Data Recorder is used in police and other emergency service vehicles to record trip and accident data. We record speed, RPM, and operation of vehicle equipment (such as indicators, brakes, blue lights, sirens etc). The unit includes accelerometers and magnetic direction sensors so that accidents can be detected. The PC software supplied with the system allows our users to reconstruct the motion of the vehicle during an accident. This can be combined with surveys of the accident scene to create an animation of the vehicle’s motion. The stored data can be collected locally using USB but is usually transferred using GPRS to a server. Customers can then use the data to review vehicle utilization, assess driver behavior, or analyze accidents. The data also acts as an electronic vehicle log book.

vehicles are being used most and when vehicles should be scheduled for servic ing or replacement. The data recorder has to provide exceptional reliability, and the Telit module provides this together with reliable communication to our server. Our modular design allows us to add modules to suit a customer’s needs. We offer a number of modules including GPS, CAN interface, driver identification, and power backup systems. We have been successful in many police tenders since we offer our custom ers better performance and reliability than our competitors but without charging a price premium. <<

Using GPRS allows us to collect data from large fleets of vehicles. The software then analyzes driver behavior to identify which drivers need re-train ing allowing our customers to modify driver behavior and reduce accidents. The data has proved invaluable for fleet managers allowing them to see which

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Dai Telecom Ltd. // Israel

Elsyton Corp. // Ukraine FACTS

FACTS

Telit’s technical skills and extended design support helped us to achieve an unparalleled time-to-market.

Telit provides us both a flexible and high-quality combined GPS and GPRS solution to satisfy our customers. Iurii Vyshnevskyi, CTO

Avi Israel, CEO

>> Dai Telecom is an experienced, leading provider of cel lular equipment, serv ices and solutions to the cellular industry. Our clients include mobile telecommu nication Operators, MVNO’s and cellular handset and solutions distributors around the world. Dai Telecom works with top quality cellular equipment manufacturers and specializes in the non-branded and private label environments. Dai Telecom brings innovation to car phones with customized hands-free car kit solutions for the market.

By developing “Road Runner”, we make it easy for our customers to configure their car phone utilizing open architecture, based on Telit m2m cellular module, adding superior audio quality, GPS and one button emergency & other in-vehicle serv ices access. Our commitment to safety and se curity features results in high Average Revenue per User (ARPU) for our customer’s bottom line. Dai Telecom’s car phones have either CDMA or GSM interfaces, so our customers can access the world from their car.

www.elsyton.com

Client

Dai Telecom Ltd.

Elsyton Corp.

System

RoadRunner

“Globus GPS/GPRS” Fleet Management System

Which Telit module do you use and why? We used the Telit GE863-PRO³ with its unique dual processor concept as an optimized solu tion regarding: • Manufacturing costs (just one assembly process for GSM unit and application processor including memory and all passive components) • Sophisticated Linux OS with GSM and USB driver software • High EMC and EMV protection by full metal shielding of all components! • Powerful ARM926 MCU with MMU as condition for future navigation solutions

For further information please contact us at www.daitelecom.co.il. <<

Features Introducing the RoadRunner: • Module-based handset results an attractive purchase price for Operator & Distributors • End to End solution: in-vehicle communication, navigation, safety, tracking & other applications • 2.2 oversized color screen • Hands-free, fixed car phone (“steal-proof”) • Superior audio quality & external RF coverage • Localized keyboard with big illuminated buttons 50 TELIT2MARKET

www.daitelecom.co.il

• Easy installation in under 30 minutes • User- friendly design & highly accessible features • Unique off-board navigation flat ratedownloads maps & routes in real-time, without requiring pre-installed maps or additional memory (cheaper than onboard systems). (pls. see www.amaze. com for endless value added services) • Increase ARPU by 20 % – 25 % through incremental voice usage & by better & more stable connection • RoadRunner is the world’s most afford able in-vehicle communication & safety solution

Which Telit module do you use and why? We use the GE863-GPS module because it provides a sufficiently low cost GPS and GPRS solution for our purposes.

Features • Online tracking using GPRS data channel • Fuel consumption monitoring • Tank fuel level monitoring • Monitoring and controlling the auxiliary vehicle equipment • OBD-II interface • External temperature sensor • SMS-controlled on-guard mode • Three SIM cards

>> The Globus GPS/GPRS is designed to provide a flexible vehicle tracking solution for a wide range of customers. Elsyton provides the complete vehicle tracking infrastructure including server software for collecting data from mobile devices, client software for accessing the data, and of course, the module that is mounted on the vehicle. The client software is written in Java allowing usage on various types of hardware and software platforms that have JVM available. The server software is intended to operate on the Linux platform and can either be sold to the customer and installed on the customer’s hardware providing full control over the system, or the customer may use our server by paying a fixed fee per vehicle per month. The customer has the ability to extend the software functionality either by exporting data in the CSV format or by directly accessing the database in order to perform a custom data analysis. The Globus GPS/GPRS device can accommodate three SIM cards, which allows expensive GPRS roaming charges to be avoided by installing SIM cards of a local and two foreign operators. Additionally, the device is equipped with several digital and analog inputs for

external sensors. Also, it has a digital output to control any external hardware. This enables the customer to use these sensors for controlling ignition, monitoring usage of the vehicle’s additional equipment, intrusion detection, an alarm button, counting impulses, and measuring analog signal levels. Our device can be optionally connected to external sensors (the fuel consumption sensor, fuel level sensor, temperature sensor, RFID reader). The Globus GPS/GPRS can also be connected to the OBD-II interface (CAN or K-line) via an external adaptor. It allows customers to monitor the vehicle functioning parameters as well as the vehicle tracking parameters provided by the GPS (position, speed, and distance). An optional hands-free module enables communication between the driver and the traffic supervisor. Though the Globus GPS/GPRS was not initially designed as an anti-theft solution, it offers features that can be used for this purpose. The features include an optional backup battery and the SMS-controlled “on-guard” mode. <<

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TELEMATICS

FALCOM Wireless Communications GmbH // Germany FACTS

M2MNET Co., Ltd. // South Korea FACTS

Combining state-of-the-art technologies with innovative solutions.

We appreciate that Telit supported us in all aspects of development, certification, and marketing.

Guido Voigt, CTO

SK Kwon, R&D Manager

Telit GE864-quad module inside all FALCOM AVL devices

>> As a medium-sized German enterprise, Falcom is capable of responding to the ever-changing wireless communications market quickly and flexibly. Falcom’s highly successful products can be easily integrated into projects, thereby minimizing costs associated with individual solutions. Today, the company is well positioned as a global leader with a reputation for

strong product performance and the ability to provide wireless solutions with first-rate support. Designing, developing, and producing short-term solutions has enabled the company to meet the growing demands of the industry. Falcom has developed an AVL Family product line that is exclusively based on Telit GSM/GPRS modules. This product line is supported by a unique device manager that provides the mobile data in SQL database. Falcom markets the product line through application service providers (ASP) who are able to decrease their time-to-market by using our device manager. This solution package covers location based services for personal, automotive, and asset tracking. <<

www.falcom.de

www.m2mnet.net

Client

FALCOM Wireless Communications GmbH

M2MNET Co., Ltd.

System

AVL Solutions for Vehicle and Asset Tracking

WM-210, WCDMA/HSDPA 3G Terminal

Which Telit module do you use and why?

We use Telit’s GE864-QUAD because it meets our requirements and offers the best total cost of ownership (TCO) in the European market as well as provides SMS, data, GPRS, TCP/IP, and e-mail.

UC864-K/UC864-E: We selected Telit because of its complete line of WCDMA, GSM, and CDMA products as well as its high quality and superior reputation in the market.

Features Features • Fully customizable behavior • Over-the-air update • Fully approved (FTA, FCC, PTCRB, e1, CE) • CAN-interface • Motion sensor • MFD to control any function • Extendable from simple track and trace to a fully-featured fleet management system

Fox-lt Audio interface CAN-interface Motion sensor I/O

MFD AVL-device controller (Phonebook, contacts, orders, messages, settings) Navigation device Bolero-lt Internal antennas IP65 protective cover Motion sensor IEEE module for remote control

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STEPP III Audio interface Multi I/O CAN-interface Motion sensor

FOX-IP68 CAN-interface Audio interface IP68 protective case Internal antennas Motion sensor I/O

Product Features • HSDPA 7.2 Mbps • UMTS/HSDPA (WCDMA/FDD) 2100 MHz • Telit’s UC864-K/UC864-E inside • Dimensions: 46 x 60 x 10 mm • Temperature range: -30 °C to +80 °C (operational) Interfaces • 30 pin board-to-board connector • 1.8 /3 V UICC SIM card holder • Antenna connector: MCX type • USB 2.0 full speed and RS-232 interface • Handset audio interface Electrical • Supply voltage: 5 – 32 V • Over-voltage protection up to 80 V • Reverse voltage protection up to -30 V

>> M2MNET is a leading m2m solutions provider in Korea offering Telit’s pro ducts as well as its own application products to the market. M2MNET cooperates with SK Telecom as a business partner in marketing and sales. The WM-210 is a WCDMA/HSDPA stand-alone modem designed for use in both cable-connecting and boardto-board connecting applications. With its all-in-one, built-in USIM holder and antenna connector as well as other connectors, the WM-210 can be used with existing host systems through a cable connection and can be embedded at a board level through a simple 30 pin board-to-board connector. Additionally, with its compact and robust design, extended operating voltage and temperature range, over-voltage and reverse voltage protection capability, the WM-210 is the perfect modem for various m2m applications and especially for automotive applications. The WM-210, which integrates Telit’s UC864-K/UC864-E module, offers func tions such as integrated TCP/IP and UDP, SMS, and voice.

card checker. The NaviCall system continuously updates the taxis’ locations every minute and dispatches the taxi closest to the customer. Additionally, the dispatched driver can connect to the customer through the hands-free audio, and the customer can pay via credit card. All the communication functions for location update, dispatch commands, hands-free audio, and credit card transactions use the WM210’s wireless data, short message, and voice capabilities. Telit’s UC864-K/E module integrated into the WM-210, with its full-featured functions and good quality, contrib uted to the successful launch of WM-210. <<

The WM-210 was adopted into the NaviCall system by SK Energy, a large Korea-based company focused on oil and other services related to cars. This SK Energy NaviCall system consists of servers and the taxi call terminal, which includes the WM-210 3G modem, navigation system, and credit

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Telematics

Telemetry

TomTom WORK // Germany

Linde AG, Linde Gases Division // Germany FACTS

FACTS

We appreciated the flexibility and ease of Telit’s communication and support. They stick to the promises they make for their products.

The Telit modem meets our requirements perfectly. Klaus Tenbrink

Thomas Becher

www.tomtomwork.com

www.linde-gas.de

Client

TomTom WORK

Linde AG, Linde Gases Division

System

Telit’s GSM module is hardsoldered onto the card thus enhancing the reliability of the TomTom LINK 300. Additionally, it saves space on the card and reduces costs such as those for pin-and-socket connectors etc. These features are all aligned with TomTom WORK’s overall product strategy.

TomTom LINK 300 – Positioning & Communication Device

KT08 Computer for Remote Data Transfer

TomTom LINK 300 is part of the Connected Navigation solution TomTom WORK Active. The slim black box, placed in the vehicle, connects to the TomTom GO. This solution enables tracking and tracing and two-way communication via TomTom WEBFLEET. TomTom WEBFLEET is a web-based service which enables businesses to monitor and guide vehicles and staff as well as manage and plan their business online.

Features

from Telit’s Regional Sales Director in Germany, Dietmar Staps, who provided perfect communication for a smooth integration of the high quality module.

TomTom LINK 300 TomTom WEBFLEET

TomTom GO

The GE864-QUAD is a small quad-band GSM module which fits our needs to support the highest communication quality while keep ing our product slim and discreet.

Which Telit module do you use and why? GE864-QUAD transfers large volumes of data at high speed and is suitable for remote data transfer by GSM/GPRS anywhere in the world.

Features

>> TomTom WORK, a division of the industry leading TomTom NV, is one of the top providers of fleet and order management solutions combining tracking and tracing, navigation, and communication solutions to the business-to-business market. TomTom WORK’s Connected Navigation helps to improve the management of vehicles and day-to-day planning. Although it is targeted toward professional multicar users, it is suitable for nearly any size or type of business. One of TomTom WORK’s goals is to offer easy-to-use and reliable solutions. To that end, TomTom WORK researched the market for a high quality, quadband GSM module that is easy to integrate into our slim black box TomTom LINK 300. Throught the project, TomTom WORK received excellent support

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Which Telit module do you use and why?

• Professional reporting for departures and arrivals, standstills, working, and driving hours • Efficient planning • Two-way communication between office and vehicle • Online tracking and tracing of your vehicles on the road • Easy order management for your people in the office and in the field • Accurate navigation to arrive on time and stress-free

• Continuous measurement, logging, and transfer of tank pressures and levels to the Linde Distribution Center • Alarm whenever the level falls below the lower alarm limit specified individually for each customer • Detection and reporting of disturbances in tank pressure measurement • Remote control, tank initialization, and software updates

>> The Linde Gases Division supplies its customers with industrial gases – in refrigerated liquid form or gaseous form. Customers generally require a permanent supply of gases such as oxygen, nitrogen, argon or carbon dioxide in their production processes, which means that supply reliability is a high priority. The SECCURA® Bulk Management service provided by Linde means customers can count on automatic supplies of gas to the tank based on remote tank monitoring. The pressure and the level in the tank are measured and logged on a continuous basis by electronic sensors and the KT08 tank computer, and transferred to the Linde Distri bution Center by GPRS (provider Vodafone) via the Telit GE864-QUAD modem. The dispatchers at Linde Gases arrange a tank delivery as soon as the level falls below a set lower limit. For the customer this means the assurance of an uninterrupted gas supply thanks to the reliability of delivery. Permanent monitoring of the tank

levels can also help ensure that potentially dangerous leaks in the customer’s gas lines are detected quickly. Moreover, the customer saves both time and costs thanks to the optimization of available supplies and deliveries as well as reductions in the work involved in monitoring the tank levels and ordering. The KT08 single PCB computer replaces the LTG88 computer used to date. In contrast to that unit, it comes standard with a housing and can be run on both a conventional electricity supply and a solar panel. Disturbances in the pressure measurement on the tank can be remedied promptly thanks to the fact that the Linde Distribution Center receives the information immediately. The KT08 can be initialized and updated on a remote basis. Linde Gases will soon install the KT08 in large numbers throughout the world. <<

Users of the TomTom WORK Active solution depend on reliable information from their vehicles on the road, which is why a high quality GSM module powering the communication interface between the office and driver is important. TomTom LINK 300 powered by Telit’s GSM module enables TomTom WORK to provide a high qual ity and reliable product to the tele matics market and its sophisticated customers. <<

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Telemetry

Tracking & Tracing

MICROKEY S.L. // Spain

Arvento Bilis¸im Mobil Otomasyon Sistemleri Ltd S¸ti // Turkey FACTS

FACTS

The excellent price-quality ratio was apparent as well as the cooperation from Telit’s R&D department in collaborating on the final product design and providing technical specifications needed for the GC864-QUAD. Salvador Roca, R&D Product Manager >> Microkey is a company with more than 20 years of experience focused on the development and manufacturing of OEM equipment for worldwide brands. The company also has its own line of products under the name “Domosistemas” for smaller customers. Over the past few years, the main activity has been in the domotics, communications, and lift electronic applications. As a manufacturer of devices addressing the lift market, Microkey has sold approximately 100,000 units of highfeatured, lift rescue systems based on analog telephone lines. Microkey is proud of its recent introduction of a new digital alternative providing more advanced features and faster data transmission rates. The new MK-738 is a rescue system specially designed for lift applications based on Telit’s GC864-QUAD module. This new device provides a high efficiency DSP and hands-free voice communication for emergency calls designed to assist trapped people. Part of this function, thanks to its DSP processing power and GPRS connection, is its ability for manufacturers of lift control panels

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We would like to thank Telit for providing us a product that can successfully work under very different and tough conditions. Alparslan Kurtulus, Business Development Manager

www.microkey.es

www.arvento.com

to use the MK-738 as a remote link to their systems in order to perform a vast number of tasks such as telemetry, tele-maintenance, firmware updates, and real-time monitoring.

Client

MICROKEY S.L.

Arvento Bilis¸im Mobil Otomasyon Sistemleri Ltd S¸ti

The MK-738 features a CAN bus port. Using this connection between the MK-738 and the lift control panel enables the ability to send voice messages to the lift car providing information to passengers such as the floor, door status, and any warnings.

Which Telit module do you use and why?

System MK-738 LIFT RESCUE SYSTEM

Microkey selected Telit after extensive research of the GSM/GPRS m2m market. We chose the GC864-QUAD module because of its attractive price and features.

Features One major advantage of the MK-738 is the use of digital audio throughout the entire system. It means that no analog lines are used in either the GSM module or in the wiring to the lift car. The IIS digital interface of the Telit module is used and a specifically designed dig ital bus has been developed to send the digital audio signals to and from the lift car’s audio module. The immunity in noisy environments is maximized, and the audio quality is optimal. A battery operation mode has been added in the event of a power failure. The system has an embedded battery that supplies the MK-738 and all the audio modules attached to its audio/ data bus. The MK-738 has the ability to use an analog telephone handset as a full interphone system that enables the rescue team to talk with many different lift cars. <<

• Remotely configurable • Full digital audio • CAN bus for lift control panel connection • GSM/CSD/GPSR and SMS communications • Firmware remotely updated • In-car voice messages for floor indications in eight languages • Four lift cars sharing one GSM line • Provides lift telemetry and telemaintenance

System Arvento imt.12a Vehicle Tracking Device

Which Telit module do you use and why? GC864-QUAD which provides a flexible supply voltage range (3.4 V – 4.2 V), small dimensions (30 x 36.2 x 3.2 mm), and an extended temperature range (-30˚C – +80˚C)

Features The mobile data device, which is installed in the vehicle, transmits location data received from GPS satellites and data transferred from related sensors to the Communication Center via a GPRS network using the built-in GPS receiver, GSM/GPRS modem, and I/O ports. • Portable and easy assemble • Ability to monitor vehicles for 7 days, 24 hours on-line • Receive history reports and check speed, followed routes, and stops • Receive various alarm messages

>> Our company, Arvento Mobile Systems, is the largest vehicle tracking device and software producer in Turkey. Our devices and tracking software are developed in Turkey by our own engineers, and the entire R&D process is conducted by our team who examines different components and circumstances. The company’s goal for its tracking devices and software is to penetrate the markets and industries needing vehicle tracking or mobile systems. To better position the company to reach this goal, we provide various software solutions for different markets. In order to develop the best device, we examined well known brands in the GPS /GPRS modem market. Specifications such as size and temperature range as well as the best cost for the

best service were evaluated. Telit’s staff proposed different modems so that numerous trials could be run. After exhaustive trials of Telit’s products and those of its competitors, we selected Telit’s GC864QUAD because it best met our needs. With the help of this product, we were able to produce the smallest tracking device amongst the competition. This modem allowed us to design a new product with a new look. Additionally, the product’s GPRS data performance is fairly high enabling us to have wider coverage. We would like to thank Telit for their support during the development phase. <<

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Tracking & Tracing

C.Nord // Russia

EmFinders // USA

FACTS

Good specifications, impressive performance, and qualified technical support made Telit’s module the best choice for our devices.

We have created a wearable, wireless device that can be activated remotely by our operators enabling existing emer gency systems to locate the individual wearing the device.

Sergey Treister, President

Jim Nalley, Co-founder, EmFinders

>> C.Nord is a proficient Russian developer and provider of equipment, software, and security services for vehicles and real estate. During our 18 year history, we have delivered our products to over 1 million satisfied clients and 800 partners. One of our latest products is the GPS tracking system “Andromeda”, which helps our clients to track movements of mobile objects. Based on this system, C.Nord and its partners offer solutions for fleet, staff, children, and pet real-time tracking. Recently we have developed a new series of GPS trackers for this system: 1. MB-06 “Nadezhda” (“Hope”) – stealth anti-theft device with extra-long autonomous work (up to 2 years). 2. MB-06 “Majak” (“Beacon”) – vehicle tracking device with SOS button and cigar lighter plug. 3. MB-06 “Sputnik” (“Satellite”) – pet tracking device, adapted for heavy outdoor use. Here are some reasons why we selected Telit’s GC864 module for our MB-06 series: • It is one of the most compact modules on the market. This fact made it possible to minimize the size of MB-06 trackers.

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www.cnord.com

www.emfinders.com

Client

• Low power con sumption is important for autonomous trackers, which is why we find the energy saving mode of Telit’s module very helpful. • Wide temperature range of the Telit module allows our customers use MB-06 trackers under difficult climatic conditions. • “Jamming detect”, the unique feature from Telit, is critical for securityoriented devices.

C.Nord

EmFinders

System

GPS Trackers “Nadezhda”, “Majak”, and “Sputnik”

EmFinders™ wearable device for locating people

Which Telit module do you use and why?

We selected Telit’s GC864 module for its compact size, low power consumption, wide temperature range, and jamming detect feature.

However, good specifications and impressive performance are not enough to meet our needs -ease and cost of the development process also matters. Fortunately, in this respect Telit also has an edge: built-in TCP/IP stack, firmware flashing without extra expense, and qualified tech support from Rainbow Tech (local Telit distributor) made Telit’s module the best choice for our trackers. <<

Features

GE864-Quad for its: • Small size • Broad functionality • Efficient battery management/power consumption • Flexibility for future upgrades

• MB-06 “Nadezhda” (“Hope”) – stealth anti-theft device with extra-long autonomous work (up to 2 years). • MB-06 “Majak” (“Beacon”) – vehicle tracking device with SOS button and cigar lighter plug. • MB-06 “Sputnik” (“Satellite”) – pet tracking device, adapted for heavy outdoor use.

Features • Lightweight, compact, affordable • Fast, accurate, reliable • Works seamlessly with existing 9-1-1 systems • Works indoors and outside • Suitable for traveling • Ensures privacy protection • Requires no investment by communities in new hardware or software

>> The notion of “wandering” often seems a positive one of freedom and escape. If it involves a neurologically impaired adult or child, however, wandering can be dangerous and even fatal. It’s a big problem with both human and financial costs. • Almost 50 percent of neurologically impaired wanderers who are not found within 24 hours die of dehydration and/or hypothermia. • About 5.2 million Americans have Alzheimer’s disease and up to 60 percent will wander at some point in the course of the disease; by 2050, it is estimated that 125 million people worldwide will have the disease, most of them over the age of 65. • It is estimated that 1.5 million Ameri cans have autism; the Federal Centers for Disease Control and Prevention has estimated that 1 in 150 children has the disorder. • A National Autism Association online survey of parents of children with autism showed that 92 percent of the respondents said their child was at risk of wandering. • Missing person searches cost Ameri can taxpayers more than $1 billion annually. Companies and advocacy groups have tried to solve this problem for many years, but previous attempts have one or more drawbacks: unreliable tech-

nology, limited capabilities and coverage, high cost, and even investment hurdles for communities. For example, GPS devices often do not provide location information if they are inside a building or parking garage. The EmFinders solution overcomes these concerns and for the first time offers protection, privacy, and peace of mind at an affordable cost. Using m2m technology based on Telit’s GE864 module, we have created a wearable device that can be remotely activated by our operators. The solution provides emergency operators with the location of the device, enabling the operator to dispatch emergency personnel and quickly locate the missing person. By ensuring the EmFinders solution and activation service works with existing emergency systems, we elim inate the need for communities to invest in expensive new hardware or software or even in training personnel. The EmFinders product is an off-theshelf solution that already works with existing systems, policies, and procedures in most of the USA. The Telit GE864-Quad module, which initially is being used in a wrist-worn device, is perfect for the EmFinders application. <<

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Tracking & Tracing

Husqvarna AB // Sweden

Laipac Technology Inc. // Canada FACTS

FACTS

Telit has frequently supported us in a cost efficient way during our development phase.

We appreciate Telit’s on time technical support to our R&D team.

Jonas Bergström, Software Engineer

>> We believe that there is more to life than mowing the lawn. That is why we have created the world’s first fully robotic lawn mower. The minute you switch it on, you are free to switch off, knowing that Husqvarna Automower™ is giving you a superior lawn. From the simplest of lawns to complex, undulating gardens, Husqvarna Automower™ delivers superb performance, outstanding results, and because it is such an intelligent product, new levels of user freedom. Lawn care has entered a new age. Noise, exhaust fumes, and refueling have been consigned to history.

Diego Lai, President & CEO

In addition, our new 260 ACX model, is designed for those who want a great looking lawn in a business environment, without the labor. Automower™ 260 ACX mows up to 6,000 m2 of grass, and can even be programmed to send you information by text message. With help from Telit’s module the mower sends a text message to the owner when an unscheduled stop occurs e.g. if the alarm is activated. <<

www.husqvarna.com www.automower.com

Client Client

Laipac Technology Inc.

Husqvarna AB

System System Husqvarna Automower™ – A Fully Robotic Lawn Mower

Which Telit module do you use and why? The GE864-QUAD module can send text messages to your pre-programmed cell phone, and after analyzing the market, this product best met our needs.

Features Lawn mowing as you know it has ceased to exist.

www.laipac.com

• Environment – Since Automower™ is powered by electricity, there are no emissions. It also operates silently and with low energy consumption. • Safety – If Automower™ is lifted or tips over, it instantly stops cutting. • Durability – Automower™ is designed to be outside around the clock and to function unattended regardless of the weather.

S-911 Bracelet Locator

Which Telit module do you use and why? The GE864-PY module was selected because of its small footprint, low profile, low power consumption, quad-band feature, good technical support, and pricing.

Features • Waterproof with tamper detection • AGPS for indoor location • Two- way voice communication by speaker phone • Emergency direct dialing • Accelerometer for motion sensing • SOS alert, menu selection, phone book design • Multiple geofence setting • Time/date/alarm setting • Security lock for parole & home arrest application

>> Laipac Tech has been in GPS product design since 1999. We produce high quality GPS tracking devices in Toronto, Canada. The S-911 Bracelet Locator development started in December 2007 and is a unique product for the law enforcement, health care, and security industries. Laipac needed a unique GSM/GPRS module – a small footprint GSM/GPRS module that could fit into a wrist wearable device. We had several options from which to choose and selected the GE864 from Telit. The decision was made based on pricing, support, and quality. During the development period, we worked

closely with Telit’s support team who answered all of our questions in a timely manner. Additionally, we appreciate the professionalism of Telit’s sales director, field application engineer, and local Toronto representative. <<

• Security – In the hands of a thief, Automower™ becomes totally worthless. A PIN code system together with an alarm provides good protection for the mower.

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Tracking & Tracing Spetrotec Ltd // Israel

FACTS We appreciated that Telit is a well known global company. Alon Hengel, Technical Support Manager

www.spetrotec.com Client Spetrotec Ltd

System MTS™ – A Mini Tracking System, GPS / GSM / GPRS >> The MTS was developed as a “mini me” of the Big Watcher™, it was developed according to our clients needs and specifications. The MTS is a compact, extremely user-friendly, high performance GPS surveillance and tracking device designed to easily mount on any vehicle, boat, motorbike, or other moving object that needs accurate and reliable real time location tracking. The MTS is designed for demanding mobile environments where performance and reliability are essential. The product can be easily integrated with Spetrotec Falcon™ Alarm Systems via 2-way SNET communication

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and can interface with Spetrotec’s line of security devices in order to provide a maximum security package.

Which Telit module do you use and why? We use Telit’s GE863-QUAD because of the Python, GPS, and GSM/ GPRS features.

Features The MTS offers the following unique capabilities: Built-in GSM antenna, internal / external GPS antenna, voice option, Geofencing, speeding event, VSS, motion detect, high sensitivity GPS for operation in low signal strength environments, built-in back-up battery, low power consumption, and more. <<

• • • • • • • • • •

2 variable inputs GPRS w/ SMS backup GPRS/SMS only Data logger backup Save mode stack USB Onboard buzzer Onboard tilt / tow / shock sensor Hands free voice option Low power consumption

TELITMARKET

TELITMARKET TELITMARKET In the beginning . . .

Beecham Research

>> The term “m2m” has been around now for about a decade. Over that time, the benefits of using m2m technologies to connect remote devices to the Internet have steadily gained recognition in the market. Throughout this time, m2m has often been regarded as more tactical than strategic, as a way of improving operational efficiencies and reducing running costs.

The Next Decade

by Robin Duke-Woolley

Robin Duke-Woolley CEO, Beecham Research Limited

This was particularly the case for the very first applications in this market – primarily those characterized as After-Market applications. For these, connectivity was usually retrofitted into machines and devices already deployed in the field, often using discrete modems. This required site visits by skilled personnel who engineered and set up the connections and created what were essentially custom solutions. It kept the unit costs high and the volumes low and, as a result, cost justification for each of these solutions – involving for example ROI and break even analysis – was critical. Many new enterprise-based solutions in the market today still look like this although field support for retrofitting is of course a lot more streamlined and cost effective now. Indeed, we are seeing renewed interest in many of these types of applications this year as a result of the current uncertain market conditions, with individual firms once again looking to bear down on their costs and improve efficiencies.

A Connected World If that type of application was the starting point for m2m, we are now seeing an increasing number of manufacturers in an ever-widening variety of business sectors embedding this connectivity to the Internet directly into their products during manufacture. This way, the unit costs are low and the volumes potentially very high as it becomes a standard feature across all product lines. Once set up and working in the field, the resulting data can then be used to create new service opportunities, either directly by the product manufacturers themselves or by associated service providers. One example of this, of course, is the substantial amount now being invested in the Energy sector in smart metering and smart grid/micro grid projects. Either initiated through new state/government regulations or through private initiatives, such projects are all about offering new services to both business and residential users.

Enabling new services is what m2m is really all about, rather than the technologies for connecting remote products, and the chart alongside shows the huge new revenue opportunities these represent. Service offerings arising from embedded connectivity are then much more strategic in nature. The opportunities they offer for either product or service differentiation in the market is huge and far reaching. Indeed, once a product is connected to the Internet – through either a wired or wireless connection as most appropriate – the services offered can evolve over time over that already-installed link to meet evolving customer needs. In that sense, providing this embedded connection changes the product from being merely a standalone application provider at the point where it is physically located into being an integral part of a service that can be delivered wherever the Internet can be accessed. As a result, the physical connection for the device itself becomes a strategic element that forms the basis of a new direction for revenue creation and a new definition for the product itself. As a result, it offers new ways to differentiate it in its own market. Its future value then lies in a strategy of continuous service development, rather than product development on its own. This is the true significance of m2m in the next decade and represents an enormous opportunity. Any product, device or object – from a ship or train to a traffic sign or even a can of beans on a supermarket shelf – that can provide value by being connected will ultimately be connected. In that sense, m2m represents a future service opportunity for virtually any product in the world – the Internet of Things.

Products as Services Indeed, it seems inevitable that this will become the standard for most products with anything to communicate. One direction for this is that the product itself becomes the service. Since services are essentially software-related, any ongoing improvements in service are most likely to be implemented via software upgrades to the product. This lends itself well to a subscription type of payment – pay per product per month for example – for ongoing use of both a product and the services associated with it. We see this with mobile phones, of course, where the product is effectively given away as part of an airtime service. But this arrangement is also consistent with pay-per-use, where m2m methods of monitoring in real-time enable the opportunity to charge for usage of a machine as a new way of paying for it.

Italy, to oil and gas pipeline pumps, to photocopiers in offices, to earth movers on construction sites, and to Magnetic Resonance Imaging (MRI) scanners in hospitals. In a growing number of these cases, the pay-peruse model is replacing what were, in the past, major capital expenditures with associated spending for dedi cated technical support. These subscription-based and pay-per-use revenue models are all versions of Hardware-as-a-Service (HaaS) and are all enabled by use of m2m techniques. Yet even within these revenue models, there are multiple variations of the revenue criteria. For example, the overall service derived from the product data may be shared by one or more partners acting in concert. They may act as a connected community to provide an overall service to the end user, perhaps covering a substantial proportion of the overall product lifecycle. A further example might be performance-related, where the performance of a product or device is closely monitored using m2m techniques. Payment for the service might then be directly linked to the delivered performance of the device in the field according to a Service Level Agreement. Over the coming decade, these principles will be extended to a far greater number of products, especially consumer products. For m2m to succeed in the consumer environment, and in consumer quantities, new innovative thinking is required to create new product/service offerings that people find irresistible. One early example of such a service is Pay-As-You-Go car insurance. Although this has not progressed as expected in some markets, notably the UK, in others such as Italy it is thriving. Local market conditions have played a decisive part in this success. Already this illustrates how – in the not too distant future – m2m will infiltrate everywhere and help to re-define how firms compete in their own markets, whatever the business sector they operate in. << El[hWbb C(C H[l[dk[ Ijh[Wci MehbZm_Z[ b^aa^dch (%%!%%% '*%!%%% '%%!%%% &*%!%%% &%%!%%% *%!%%% %

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microgrids and m2m by Bill Ingle

Beecham Research

>> Smart metering and smart grid are familiar terms in the m2m world; less familiar is microgrid. Microgrids are typically small, local networks of power generators able to automatically isolate themselves from the larger, main grid during a power outage. They address the concerns of different users, who may require consistent and reliable power for computers and servers unobtainable from a local utility or who may be active proponents of alternative energy sources. Related terms include distributed generation and decentralized generation or energy. A microgrid can increase the efficiency of energy transmission by being much closer to end-users than traditional, centralized power generation involving miles of transmission wires, providing long-term savings while also addressing environmental concerns.

Bill Ingle Editor and Senior Analyst, Beecham Research Limited

The rise of microgrids parallels smart metering and smart grid initiatives. All three are based on a need for reliable electricity in the face of an aging grid prone to outages and disruptions and a need to reduce pollution and energy costs. All three rely on modern technologies, but it may prove easier to incorporate these into small new power networks than existing infrastructure. The overall situation presents abundant m2m opportunities. Obstacles to microgrids include resistance from traditional energy suppliers, regulatory issues, and a need for tax incentives within a very complex and dynamic cost situation. Utility resistance could be called cultural as microgrids can be seen as a disruptive development. Decentralized generation runs counter to the traditional centralized pattern â&#x20AC;&#x201C; a personal computer versus mainframe scenario. Even so, some utilities are engaged in microgrid experiments as legal pathways are being opened for them in a number of locations, including Connecticut, Oregon, California, and Texas.

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Aging Grids The massive electrical power industry presides over continental grids that include equipment dating to the 1940s in the U.S. and the 1950s in Europe, as well as much more recent equipment and technologies including Automatic Meter Reading (AMR) and Advanced Metering Infrastructure (AMI). Thousands of generation plants are part of each grid, owned and operated by utilities of all sizes; grids also include thousands of miles of transmission lines and thousands of distribution and transmission substations ranging across the board in terms of age, equipment, and size. At the same time, grids cross state and national boundaries and are subject to multiple layers of regulation as well as periods of sweeping deregulation. They are always sensitive to energy costs and, increasingly, environmental concerns. This slows significant change, even in the face of new demands on the existing infrastructure. As a result, powerful industry coalitions in the U.S. such as the Gridwise Alliance, the Demand Response and Smart Grid Coalition, and the Global Intelligent Utility Network Coalition lobby legislators and promote their just cause: The adoption of smart technology within the chaos of the existing grid. This chaos already includes any number of m2m technologies and standards. Substations are connected to central monitoring and control facilities by fiber optics, powerline communication, cellular networks, and older technologies, while similar situations exist at the metering level and within generating plants. Smart metering enables demand response capabilities but these can also be achieved, to an extent, through substation communication alone. Millions of smart meters have been installed worldwide and a great num-

ber of trials are currently underway, but it may be many years before they replace all of the tried-andtrue and still-on-the-books-at-$22 mechanical meters. A mix of solutions is therefore likely. In this situation substation modernization becomes a priority â&#x20AC;&#x201C; a smart grid requires smart substations â&#x20AC;&#x201C; even as microgrids appear; some convergence is inevitable, as both connect to the larger grid and both provide local distribution. The new IEC 61850 substation standard, approved in 2007, may prove to be one key to this convergence. New m2m opportunities are likely to arise from these parallel developments. Energy Sources Centralized utilities rely on coal, gas, or oil fired generators, nuclear reactors, hydroelectricity, and waste incineration. These are typically large installations requiring major capital outlays and long-term planning that may conflict with changing environmental regulation. In contrast, microgrids may be powered by wind turbines, geothermal sources, solar panels, concentrated photovoltaics, waste heat, the methane waste of sanitary systems, exotic technologies still under development, or some combination of these. They may also incorporate traditional generation methods on a much smaller scale. While a large utility might burn waste and use the resulting heat to generate power transmitted to many customers, a microgrid might do the same but within one building or several buildings. Even electric cars may in time power microgrids under certain circumstances. Microgrids are set to achieve mainstream recognition and become as familiar to m2m companies as smart meters and the smart grid. <<

TELIT2MARKET

TELITdistribution

TELIT WORLDWIDE

Round Solutions GmbH & Co. KG Harald Naumann harald.naumann@roundsolutions.com

Comprel/Esprinet Group Alberto Caimi alberto.caimi@comprel.it

Rutronik Elektronische Bauelemente GmbH Bernd Hantsche bernd_hantsche@rutronik.com

Korea Arrow Korea Danny Seo danny.seo@arrowasia.com

Tradecomp Serviços e Participações Ltda. non-stocking rep. Luis Augusto Garcia luis-garcia@tradecomp.com.br

Australia Arrow Electronics Australia Pty Ltd. Leigh Winter leigh.winter@arrowasia.com

Bulgaria Rutronik Elektronische Bauelemente GmbH Nikolay Simov nikolay_simov@rutronik.com

SASCO – ARROW CENTRAL EUROPE GmbH Karin Scheffels KScheffels@sascoholz.com

Glyn Ltd. Australia - High Tech Distribution Dean Sarelius telit@glyn.com.au

Electroninvest Viktor Tsenkov electron@interbgc.com

MATROM s.r.o. Marek Zeman marek.zeman@matrom.cz

Austria Round Solutions GmbH & Co KG Harald Naumann harald.naumann@roundsolutions.com

Macro Bulgaria Ltd. Plamen Filev macrobul@tea.bg

CEP AG Cellular Produkte Vladimir Beran v.beran@cepag.com

Canada Arrow Electronics Inc. Roland Du Cote rducote@arrow.com

Denmark Arrow Denmark Kenneth Wennerwald kwennerwald@arrownordic.com

Janus Remote Communications Gordon Olp golp@janus-rc.com

Round Solutions Nordic Ben Hoelke ben.hoelke@roundsolutions.com

India Arrow Asia Pac Ltd. Mohan Babu.T mohan.babu@arrowasia.com

Symmetry Electronics Willie Chan WillieC@symmetryelectronics.com

Rutronik Denmark Jens Hylleberg jens_hylleberg@rutronik.com

Soanar Pte. Ltd. Daryl Wong daryl.wong@soanar.com.sg

Disman Bakner Northwest – non-stocking rep. Canada: AB, BC, MB, SK Brian Dailey brian_dailey@dbsales-nw.com

Estonia Arrow Electronic Estonia Martin Orav morav@arrownordic.com

Indonesia Arrow Asia Pac Ltd. - PEMCO Marketing Edwin Tan edwin.tan@arrowasia.com

SPI Technologies – non-stocking rep. Canada: NB, NL, NS, ON, PE, QC Gary Economo geconomo@spitech.ca

Rutronik Elektronische Bauelemente Janno Metsallik janno_metsallik@rutronik.com

Soanar Pte. Ltd. Daryl Wong daryl.wong@soanar.com.sg

Finland Arrow Finland Oy Timo Poikonen TPoikonen@arrownordic.com

Ireland Arrow Electronics UK Ltd. Neil Bosworth wireless@arrowuk.com

Rutronik Finland Arto Tulkki arto_tulkki@rutronik.com

Round Solutions Ltd. Edward McLaughlin uk@roundsolutions.com

M2M Platforms Finland Oy Kari Jarvelainen kari@m2m-platforms.com

Rutronik Ltd. Trevor Edgar trevor_edgar@rutronik.com

Round Solutions Nordic Ben Hoelke ben.hoelke@roundsolutions.com

Sequoia Ltd. Zorik Donelian zorik.donelian@sequoia.co.uk

France Arrow Southern Europe Henri Kharoubi hkharoubi@arrowfrance.com

Israel Aviv Mobile - Com Lior Motola lior.m@avivint.co.il

SASCO – ARROW CENTRAL EUROPE GmbH Karin Scheffels KScheffels@sascoholz.com Belarus Rainbow Technologies Aleksey Chechekin cau@rtcs.ru SASCO – ARROW CENTRAL EUROPE GmbH Karin Scheffels KScheffels@sascoholz.com Belgium / Luxemburg AVE Added Value Electronics BV Michiel Vercauteren michiel@ave-be.com Rutronik Elektronische Bauelemente GmbH Kjell Decorte kjell_decorte@rutronik.com SASCO – ARROW CENTRAL EUROPE GmbH Armin Faems AFaems@sascoholz.com Bolivia Distelec Daniel Castro dcastro@classelectronics.com

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Italy Arrow Southern Europe Marco Sangalli msangalli@arrowitaly.com

Argentina Distelec Daniel Castro dcastro@classelectronics.com

Rutronik Elektronische Bauelemente Ges.m.b.H. Michael Mitterlehner michael_mitterlehner@rutronik.com

Chile Distelec Daniel Castro dcastro@classelectronics.com China Arrow Asia Pac Ltd. - PEMCO Marketing (North, Central, South) Louis Wong louis.wong@arrowasia.com Honestar (North) Toby Zhu toby.zhu@honestar.com

Bosnia herzegovina Arrow Southern Europe Bojan Zalatelj bzalatelj@arrowslovenia.com

KINGTECH COMPANY GROUP LIMITED Chen Min min.chen@szkingtech.com

Brazil Symmetry - non-stocking rep. Claudia Tausz Claudiat@symmetryelectronics.com

Croatia Arrow Southern Europe Simon Gabersek sgabersek@arrowslovenia.com

Czech Republic Rutronik Elektronische Bauelemente G.m.b.H. CZ spol.s.r.o. Zdenek Kubiczek zdenek_kubiczek@rutronik.com

Germany CEP AG Cellulare Produkte Isabelle Ludwig i.ludwig@cepag.de

Rutronik S.a.S. Reynald Edouard redouard@rutronik.com

SASCO – ARROW CENTRAL EUROPE GmbH Karin Scheffels KScheffels@sascoholz.com Greece Arrow Electronic Hellas SA Constantino Danos cdanos@arrowgr.com Hungary RUTRONIK Magyarorszag Kft. Pal Gardos pal_gardos@rutronik.com SASCO – ARROW CENTRAL EUROPE GmbH Karin Scheffels KScheffels@sascoholz.com

M2MNet M.J. Lee mjlee@m2mnet.net Latvia Arrow Latvia Maris Kalbergs mkalbergs@arrownordic.com RUTRONIK Elektronische Bauelemente GmbH Arunas Mingaudas arunas_mingaudas@rutronik.com Lithuania Arrow Lithuania Kestutis Bilius kbilius@arrownordic.com RUTRONIK Elektronische Bauelemente GmbH Arunas Mingaudas arunas_mingaudas@rutronik.com Macedonia Arrow Southern Europe Bojan Zalatelj bzalatelj@arrowslovenia.com Malaysia Arrow Asia Pac Ltd. - PEMCO Marketing Edwin Tan edwin.tan@arrowasia.com Soanar Pte. Ltd. Daryl Wong daryl.wong@soanar.com.sg Mexico Arrow Electronics Inc. Roland DuCote rducote@arrow.com Everest Sales & Solutions – non stocking rep. Wilson Sanchez wilson.sanchez@everestss.com Janus Remote Communications Gordon Olp golp@janus-rc.com Symmetry Electronics Willie Chan WillieC@symmetryelectronics.com Montenegro Arrow Southern Europe Bojan Zalatelj bzalatelj@arrowslovenia.com

Rutronik Elektronische Bauelemente GmbH Wim Terlingen wim_terlingen@rutronik.com SASCO – ARROW CENTRAL EUROPE GmbH Armin Faems AFaems@sascoholz.com New Zealand Arrow Components Leigh Winter leigh.winter@arrowasia.com Glyn High Tech Distribution Ltd. Mike Benson sales@glyn.co.nz Norway Arrow Norway Jan Erik Engemoen SalesNO@arrownordic.com Round Solutions Nordic Ben Hoelke ben.hoelke@roundsolutions.com Rutronik Elektronische Bauelemente GmbH Vidar Lillehagen vidar_lillehagen@rutronik.com Philippines Arrow Asia Pac Ltd. - PEMCO Marketing Edwin Tan edwin.tan@arrowasia.com Soanar Pte. Ltd. Daryl Wong daryl.wong@soanar.com.sg Poland Rutronik Polska Sp.Z.o.o. Roman Broda roman_broda@rutronik.com SASCO – ARROW CENTRAL EUROPE GmbH Karin Scheffels KScheffels@sascoholz.com Telic Polska Sp.Z.o.o. Anna Malyszko a.malyszko@telic.pl Portugal Arrow Iberia Electronica Slu Ramon Hernandez ramon@arrowiberia.com RUTRONIK Elektronische Bauelemente GmbH Emanuel Almeida emanuel_almeida@rutronik.com Romania Arrow Electronice SRL office@arrowromania.com Rutronik Elektronische Bauelemente GmbH Dorin Tutiu dorin_tutiu@rutronik.com CEP AG Cellular Produkte Lorian Vintila l.vintila@telic.de

Netherlands AVE Johan Bickel johan@ave-nl.com

TELIT2MARKET

TELITdistribution

TELITSALES

The Telit International

Sales and Distributor Conference Russia Rainbow Technologies Aleksey Chechekin cau@rtcs.ru MT System Alexander Chukharev micro@mtgroup.ru SASCO – ARROW CENTRAL EUROPE GmbH Karin Scheffels KScheffels@sascoholz.com Serbia Arrow Southern Europe Bojan Zalatelj bzalatelj@arrowslovenia.com Rutronik Elektronische Bauelemente GmbH Sasa Zudic sasa_zudic@rutronik.com Singapore Arrow Asia Pac Ltd. – PEMCO Marketing Edwin Tan edwin.tan@arrowasia.com Soanar Pte. Ltd. Daryl Wong daryl.wong@soanar.com.sg Slovakia Arrow Electronics s.r.o. Pavel Pulda PPulda@arrowce.com

Janus Remote Communications Gordon Olp golp@janus-rc.com

Rutronik Nordic AB Bjorn Eriksson bjorn_eriksson@rutronik.com

Symmetry Electronics Willie Chan WillieC@symmetryelectronics.com

Switzerland Round Solutions GmbH & Co KG Harald Naumann harald.naumann@roundsolutions.com

Cain Technology – non-stocking rep. USA: Southern CA, Southern NV Lisa Bosnick lisa@caintech.com

RUTRONIK Elektronische Bauelemente AG Markus Brunner markus_brunner@rutronik.com

Disman Bakner – non-stocking rep. USA: Northern CA, Northern NV Pat Killen Pat_Killen@dbsales.com

Telion AG Andrè Spring aspring@telion.ch Taiwan Arrow Asia Pac Ltd. – PEMCO Marketing Louis Wong louis.wong@arrowasia.com Thailand Arrow Asia Pac Ltd. – PEMCO Marketing Edwin Tan edwin.tan@arrowasia.com Soanar Pte. Ltd. Daryl Wong daryl.wong@soanar.com.sg

Rutronik Elektronische Bauelemente GmbH Tomas Knapko tomas_knapko@rutronik.com

Turkey Arrow Elektronik Turkey Suleyman Tuccar stuccar@arrowtr.com

CEP AG Cellular Produkte Vladimir Beran v.beran@cepag.com

Epsilon Teknoloji Ltd. Sti. Serdar Soyer serdar.soyer@epsilontek.com.tr

MATROM s.r.o. Marek Zeman marek.zeman@matrom.cz

Ukraine Biakom Ltd. Igor Kovryga kovriga@biakom.kiev.ua

Slovenia Arrow Southern Europe Bojan Zalatelj bzalatelj@arrowslovenia.com

SASCO – ARROW CENTRAL EUROPE GmbH Karin Scheffels KScheffels@sascoholz.com

Rutronik Elektronische Bauelemente GmbH Rudolf Gornik rudolf_gornik@rutronik.com

VD Mais Kirill Skiba m2m@vdmais.kiev.ua

South Africa RF Design Andrew Hutton andrew@rfdesign.co.za

United Kingdom Arrow Electronics UK Ltd. Neil Bosworth wireless@arrowuk.com

Spain Arrow Iberia Electronica Slu Ramon Hernandez ramon@arrowiberia.com

Round Solutions Ltd. George Negreanu uk@roundsolutions.com

Rutronik España S.L. Julio Gállego julio_gállego@rutronik.com Sweden Arrow Sweden Andres Jansson AJansson@arrownordic.com

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Round Solutions Nordic Ben Hoelke ben.hoelke@roundsolutions.com

Rutronik UK Ltd. Mike Parker michael_parker@rutronik.com Sequoia Ltd. Tim Clayton tim.clayton@sequoia.co.uk United States Arrow Electronics Inc. Roland DuCote rducote@arrow.com

Disman Bakner Northwest – non-stocking rep. USA: WA, OR, ID Brian Dailey brian_dailey@dbsales-nw.com ELCOM sales – non-stocking rep. USA: NC, SC, TN, GA, MS, AL, FL, PR Kim Johnson esc@elcomsales.com Mel Foster Company – non-stocking rep. USA: IA, MN, NE, ND, SD, Northern WI David Gustafson david@melfoster.com Quad State Sales – non-stocking rep. USA: TX, OK, AR, LA Judy Aschner Jaschner@quadstatesales.com

>> The beautiful scenery of Meran, a lush and cheerful town in the middle of the Alps, was chosen for the 2008 Telit International Sales & Distributor Conference. More than 60 people from several companies, Telit’s global sales team, and management attended the annual event with a high level of interest and an infectious enthusiasm. The event included three intense days of meetings focused on Telit’s results, strategies, and future growth while empowering the global network of distributors and encouraging attendees to contribute to creating new marketing channels. Additionally, there was a complete overview of Telit’s services supported by technical support together with a market analysis enabling participants to envision the complete picture of Telit and its offering. The event provided moments to relax and unwind during dinners and a chance to network and socialize. The event concluded with an excellent gala dinner and a typical South Tyrolean night providing a unique and festive occasion. <<

Best Sales Men

RF Associates – non-stocking rep. USA: ME, VT, NH, MA, RI, & CT Ann Perkins sales@rfassociates-ne.com Spectrum Sales Inc. USA: KS, MO, Southern IL Jeremy Cott j-cott@specrtumsales.com Strategic Sales – non-stocking rep. USA: VA, DC, DE, MD Chris Bucci cbucci@strategic-sales.com Tempest Technical Sales Inc. – non-stocking rep. USA: IN, KY, MI, OH, WV, Western PA Kevin Chatterton Kevin@TempestTechSales.com TSR Marketing Group – non-stocking rep. USA: NJ, NY, Eastern PA Matt Eisenberg matthew.eisenberg@tsrrmarketing.com Uruguay Distelec Daniel Castro dcastro@classelectronics.com Vietnam Arrow Asia Pac Ltd. – PEMCO Marketing Edwin Tan edwin.tan@arrowasia.com Soanar Pte. Ltd. Daryl Wong daryl.wong@soanar.com.sg

Meran, Italy

Michael L. Wagner Director, Channel Sales – North America

>> Michael Wagner is Director of Channel Sales – North America for Telit Wireless Solutions, Inc, and he is charged with development and execution of channel partner strategies for Telit’s GSM/GPRS and CDMA products. << Prior to Telit Wireless Solutions, Wagner served as Director of Marketing and Sales for White Electronic Designs Inc, a leader in high reliability electronic modules. Previously, Wagner served as Southwest Sales Manager for Advanced Micro Devices, a major supplier of leading edge microprocessors for consumer desktop/notebook and commercial server infrastructure solutions. Wagner earned his Bachelor of Science in Electrical Engineering from Worcester Polytechnic Institute. <<

Sunman Liu Account Manager, South China – GPS/GPRS Technology

>> Sunman Liu joined Telit in March 2007 as Account Manager for South China, specializing in GPS/GPRS technology. Sunman has seven years experience in wireless solutions and the telecom industry. He grew his experience while working three years for Avnet to promote Siemens wireless modules in South China. Sunman Liu holds a BS in Automation from NEDU. << Carlos Perez Negrete Senior Sales Director West EMEA – Italy, France, Spain, Portugal and UK

>> Carlos Perez Negrete joined Telit as Regional Sales Director for France, Spain, and Portugal in July 2005, after many years of experience in the electronics market. Carlos earned his degree in Telecommunications Engineering in 1996, and only a year later he joined Diode, one of largest Spanish distributors for electronic and computing components, as Electronic Division Manager. During 2002 and 2003 he attended an executive MBA program at IE (Instituto de Empresa) in Madrid. << TELIT2MARKET

TELITCOMPETENCE CENTER

Werma Signaltechnik’s Highly Innovative

Industrial Signaling Solution

TELIT COMPETENCE CENTER

by Peter Güntzer, CeTEC, and Ralf Gagstatter, Werma Signaltechnik

In partnership with the Telit Competence Center CeTEC GmbH & Co KG >> GSM Transmitter Element for KombiSIGN 70 + 71 The Telit Competence Center CeTEC GmbH and CO KG developed the GSM Transmitter Element for KombiSIGN Signal Towers 70 + 71 on behalf of WERMA Signaltechnik, one of the leading manufacturers of signaling devices. The main function of the Telit GSM transmitter is to alert operators to machine malfunction, thus preventing wasted production time – saving companies significant time, money, and resources. Werma’s latest development enables you to reduce machine downtime to a minimum and easily increase the productivity of your plant. Installation and operation of the GSM Transmitter Element is incredibly simple and it offers complete flexibility of use. When fitted onto the WERMA KombiSIGN Signal Tower, the GSM Transmitter Element is an optimal addition with a tremendous effect. WERMA Signaltechnik chose the Telit Competence Center CeTEC in Germany to develop their complete GSM product because of CeTEC’s many years of experience in the GSM industry, particularly with Telit GSM products. The combination of Werma’s fast high-quality production and incredible market strength with the application possibilities of the Telit GSM module and expert technical support from Telit itself, was a winning formula. Based on this experience, the two companies were able to successfully and rapidly develop the product. The GSM Transmitter Element provides a competitively priced alternative to traditional switch cupboard modules. The main advantage is that it requires no additional wiring and therefore does not take up valuable space in the switch cupboard, or require an additional power supply or telephone connection. All you need for the operation of the GSM Transmitter Element is a SIM card and your mobile phone. No programming skills are required to initialize the GSM Transmitter Ele-

72 TELIT2MARKET

ment – a single call from your mobile phone is enough to connect you with your machines. The GSM Transmitter Element is automatically configured when contact is established. If your machinery develops a malfunction, the transmitter element immediately sends a text message to your phone. This enables you to prevent large production losses from wherever you happen to be and at any time of the day or night. The GSM Transmitter Element can be easily deactivated by a free call from your mobile phone. This function prevents a text message from being sent to the mobile phone while the machine operator is present or the machine is being set up. A text message will only then be sent when the element is reactivated by a second call. Werma’s new GSM Transmitter Element opens up completely new possibilities. Free yourself from your machinery and use monitoring time more effectively – even within your own plant. As long as your mobile is on, you will always be “in the know” – on the road, at home, or during the weekend! It is not only convenient, but saves a great deal of travel. Additionally, if you want to switch your mobile off, you can check beforehand by remote inquiry that your equipment is running to perfection.

Competence Center

B raz I L SEVA Engenharia Eletronica S/A Geraldo A. Souza New Business Director Phone: +55 031 3211-1000 Fax: +55 031 3211-1010 www.seva.com.br

I s rael Gate Tel David Ezer Phone: +972 54 7665754 Fax: +972 9 7454549 www.gatetel.com

U krain e DVA Group Kyryl Skyba Managing Director Phone: +380 50 4437456 Fax: +380 44 2200202 www.vdmais.kiev.ua

Competence Center Competence Center

F i n la n d Comprog Solutions Oy Kimmo Aho Managing Director Phone: +358 40 721 3688 Fax: +358 2 822 0098 www.comprogsolutions.com

Competence Center

German y CeTEC CeTEC Team Phone: +49 89 67346061 Fax: +49 89 67346066 www.ce-t-ec.de

Competence Center

The Telit based GSM Transmitter Element was introduced in the European market in the first quarter of 2007, and has been a great success with customers due to its simple and reliable operation. This success led Werma to introduce a variant of the product into the US market, shortly after the European release. Werma still works closely with CeTec to continuously monitor the production of the GSM element, including ongoing testing to ensure the product meets Werma’s high quality standards. <<

I n d ia ConnectM Technology Solutions Private Limited Achutha Jois Chief Evangelist Phone: +91 80 41700 53 4222 Fax: +91 80 41700 53 6 www.connectm.com

I taly SICOM Test S.r.l. Federica Militello Phone: +39 040 3755739 Fax: +39 040 3755738 www.sicomtesting.com Sky Technology S.r.l. Ing. Giampaolo Figini Business Developer Phone: +39 02 37051241 Fax: + 39 02 4156786 www.sky-team.it

Competence Center

Slov en ia University of Ljubljana Andrej Stern Mobile Project Manager Phone: +386 31 625892 Fax: +386 1 47 68 732 www.ltfe.org

Competence Center

U n ited K i n gdo m Technology Partnership plc Mathew Palmer Phone: +44 1762 262626 Fax: +44 1763 261582 www.ttp.com

Competence Center USA Janus Remote Communications Dave Jahr Phone: +1 630 499 2121 Fax: +1 630 85 5040 www.janus-rc.com

Competence Center global Unite d ki ngdo m RFI Global Services Ltd. Ashish Sikka Account Manager Phone: +44 1256 312000 Fax: +44 1256 312001 www.rfi-global.com germa ny CETECOM GmbH Michael Gutsfeld Manager Sales Phone: +49 2054 9519216 Fax: +49 2054 9519964 www.cetecom.com

For detailed information about Telit’s Competence Centers, please visit

www.telit.com Competence Centers ➔➔

Xirgo Technologies, LLC Shawn Aleman Vice President, Business Development Phone: +1 805 426 5243 Fax: +1 805 389 1023 www.xirgotech.com

Competence Center

Spai n DRACO Systems S.L. Meritxell Gimeno Phone: +34 935 607 010 Fax: +34 935 607 029 www.dracosystems.net TELIT2MARKET

TELITEVENTS

Telit at Mobile World Congress 2008 by Alessia Borrett During 2008, Telit enjoyed its fifth showing as a leading figure in the m2m arena at Mobile World Congress held in Barcelona, Spain. The event is considered as one of the most important events in the mobile industry and provides a dedicated section to wireless innovation, which is why Telit considered it an excellent platform for demonstrating its latest products and m2m applications. A 90 sqm stand built with high-tech structures and an innovative design provided the setting for over 80 meetings and outstanding live demonstrations. Telit

highlighted its new firmware over-the-air (FOTA) service enabling customers to update software in integrated m2m modules and launched the UC864-E that provides exceptionally fast data transfer up to 7.2 Mbit/s at 2100 MHz, making it one of the most powerful m2m modules worldwide. Barcelona provided the perfect setting for a team building dinner honoring the Telit representatives and customers who participated in this unforgettable event.

CTIA Wireless I.T. & Entertainment 2008 by Mike Ueland What continues to be a very strong m2m focused show, CTIA IT & Entertainment was held September 10–12, 2008 in San Francisco, California. Produced by the Cellular Telecommunications Industry Association (CTIA), the show serves as an opportunity for companies and industry participants of the mobile media and enterprise mobility markets to convene and share ideas on growing their respective industries. Providing a unique mix of participants, from Los Angeles media types to Silicon Valley technologists, the show attracts a diverse audience. At this year’s event, Telit marked our second anniversary in the North American m2m market with an exhibition booth that highlighted many of our cus-

tomers’ successful designs including iControl’s home alarm and automation system, Xirgo Technologies’ innovative OBD II device for the auto insurance industry and Enfotrace’s compact AVL device for the “buy here, pay here” marketplace. The show was an opportunity for the Telit team to meet with many of our existing customers and partners, as well as develop new relationships with prospective customers and partners. As always, it continues to be a very strong event for Telit, and we look forward to participating in next year’s conference in San Diego.

Telit Announces New Products at Broadband Taiwan 2008 by Allen Wang Broadband Taiwan 2008 is the Global Broadband event hosted in Taiwan. This show, integrated with two other exhibitions, the 34th Taipei Int’l Electronics Show (TAITRONICS) and Taipei Int’l RFID Application Show, attracted more than 50,000 domestic and international industrial professionals for visits and procurement, including more than 4,300 international buyers. Telit APAC participated in Broadband Taiwan 2008 last October and announced a series of wireless commu nication modules including GE863-PRO3, UC864-E/G, and GE864-AUTO. At the exhibi-

tion, Telit focused on targeting AMR, automotive and tracking applications, thus maximizing Telit’s presence and making inroads into the market. Telit provided complete product information during the event in order to address requests and inquiries from prospective buyers. Several Telit customers were in attendance during an on-site product launch held on October 9th. During the launch, customers expressed both enthusiasm and interest in Telit’s unified form factor and family concept.

TELIT2MARKET

TELITPRESS

Using Public Relations to Ensure Your m2m Success by Bob Gold, President - Bob Gold & Associates

>> If you are reading this article, then you are obviously heavily invested in the burgeoning m2m technology industry. Even in this tough economic climate, you want to be doing all that you can to ensure that your current and prospective customers feel a sense of urgency in adopting your technology solution. That’s why developers and technology leaders like Telit continually educate decision makers to foster a better understanding and increased awareness of the value and capabilities of m2m. Our industry is only beginning to make an impact on businesses and the everyday life of the consumer. Companies like Telit invest in aggressive public relations and communications programs because they consistently prove to be the most cost-effective means to help platform their partners, develop trust, and establish technological leadership. Since 2006 in North America, we have worked to establish Telit’s stellar reputation as a premier provider of m2m technology by platforming Telit executives in publications such as Wireless Week, RCR Wireless News, m2m Magazine as well as numerous national business and consumer media outlets. The Bob Gold & Associates team also positions Telit executives as expert speakers at conferences and trade shows and submits the company’s work for awards like the Telematics Award and m2m Value Chain Awards. In a short time, North American business leaders, who had previously never heard of the company, its technology solutions or the m2m industry, have come to recognize Telit as a powerful global player in wireless. Telit has now solidified its brand and reputation among industry analysts and competitors. While there is tremendous value in garnering respect from the wireless industry, Telit’s customers lie within many fragmented vertical sectors. Corporate decision makers and integrators can’t select a technology from a company they don’t know or don’t understand. Therefore, Telit, Bob Gold & Associates and our partners in

76 TELIT2MARKET

the Whiteoaks International Network of PR Agencies led by Maisberger in Germany, focus on educating these vertical sectors region by region and country by country on how m2m can positively change their business models. For example, by utilizing Telit’s existing customer products to demonstrate the role of m2m in home security systems, integrators and decision makers in the security industry begin to visualize the opportunities and realize the capabilities of m2m technology within their own business models. Today, Telit’s brand is well established. Yet their strong public relations efforts continue to generate new leads and further demonstrate Telit’s growing expertise, flexibility, customerfirst attitude and overall stability for companies in each of the vertical industries it targets and serves. But most importantly, while Telit strengthens its profile within verticals, like AMR, telematics, security, car insurance, and consumer electronics, it is also providing a unique value-added service to new and existing customers and partners. As Telit’s North American public relations agency, we work directly with Telit’s customers to maximize publicity for all involved. Like each of Telit’s unique support services, a public relations initiative on behalf of a customer is just one more value-added bonus that differentiates Telit from its m2m competitors. By integrating a strong, focused public relations strategy, Telit is not only strengthening its image in the marketplace and providing support for its customers, it is also significantly contributing to the growth of the m2m industry around the globe. If you’d like to find out how a public relations campaign could help your company, we invite you to visit www. bobgoldpr.com or www.maisberger.de. <<

TELITPRESS

TelITPRESS Telit Public relations lead agencies Americas: Bob Gold & Associates www.bobgoldpr.com

EMEA/APAC: Maisberger Whiteoaks www.maisberger.de/en

Latin America: Cia da Informação www.ciadainformacao.com.br

China: Eastwei Relations Shanghai www.eastwei.com

Publication

Country

Date/ Issue

Circulation Headline

Summary/Excerpt

Management and Computer

Asia (Korea)

06/2008

unknown

UMTS, HSDPA and complementary technologies: new possibilities for M2M

Telit is offering its customers a FOTA service (Firmware Over The Air), based on Red Bend’s vCurrent mobile technology. This technology enables major changes between the existing firmware and a new version to be quickly identified.

Pressreleases.be

Belgium

08.04.2008

online

Atmel and Telit Revolutionize Atmel Corporation and Telit Communications PLC disclosed today that Telit has been harnessing the Machine-to-Machine expertise of microcontroller leader Atmel for the development of its high-performance M2M modules. Communications System Design for Processor-intensive Applications

Electronique-mag.com

France

22.07.2008

online

UMTS, HSDPA et technologies Divers types des modules UMTS destinés à la communication M2M sont désormais commercialisés, notamment complémentaires: de nouvelles le module Telit UMTS/HSDPA UC864-E assurant une transmission de données extrêmement rapide. Le module possibilités pour le M2M UC864-E est donc le plus performant des modules de M2M actuellement disponibles sur le marché.

Net

Germany

01.04.2008

13.000

Telematik kann mehr als nur Flottenmanagement

Wir benötigen für unsere Telematiklösungen M2M-Module von bester Qualität zu einem optimalen PreisLeistungsverhältnis. Hier setzen wir auf Module von Telit, insbesondere solche mit BGA-Montagekonzept.

Mobile Times Weekly

Germany

19.07.2008

online

CEP AG führt GSM-Module mit FOTA von Telit ein

Über die CEP AG wird auch der Telit Firmware Update Service (TFUS) angeboten, der es CEP-Kunden ermöglicht, die Modulsoftware ihrer M2M-Anwendungen drahtlos zu aktualisieren.

Corriere Della Sera

Italy

18.06.2008

unknown

Vimercate, l’hi-tech e gli israeliani

Oggi a guidarne l’operatività è il manager israeliano Oozi Cats, mentre l’azionariato è italo-israeliano. La tecnologia su cui Telit punta è quella M2M e, negli ulitmi due anni, è valsa una crescita del 82 % e del 73 %.

Wireless

Italy

31.07.2008

unknown

Telit fa parlare le macchine

Business scalable, Ease of integration, Investment protection, Quality, sono i factori di successo di questa impresa italiana modella.

Glyn.co.nz

New Zealand

04.03.2008

online

Telit Publishes 3rd Issue of telit2market M2M e-Magazine

»The third edition of telit2market illustrates that our magazine has become a fixture of the M2M market. We are delighted, in this edition, to present a wide range of the latest applications, products and services,« says Dominikus Hierl, President of Telit Wireless Solutions.

Xteam7.wordpress.com Poland

14.07.2008

online

Picotrack – najmniesjsze ne s´wiecie urzadzenie ˛ do monitoringu personalnego

Telic Polska, producent rozwiaza ˛ n´ z dziedziny telemetrii oraz telematyki, zaprezentował najmniejsze urzadzenie ˛ do monitoringu personalnego w systemie GPS. Picotrack jest wielko´sci pudełka zapałek, co stanowi o jego wyjatkowo´ ˛ sci i szerokich mo˙zliwo´sciach zastosowania.

Components & Technologies

Russia

10/2008

unknown

Remote updates create new prospects for M2M

»The introduction of Telit Firmware Update Services appreciably increases value for our customers, since on-site appointments or recall campaigns are reduced to a minimum,« explains Dominikus Hierl, President of Telit Wireless Solutions.

Wireless Technologies

Russia

03/2008

unknown

Today’s foundation is tomorrow’s success

A specific and comprehensive set of R&D services at Telit can master all challenges arising from the development of applications, products and machines with M2M functionality. The service begins with the complete check of the product design, since a problem identified late can delay the entire development process.

Dataweek.co.za

South Africa

19.03.2008

online

A dual-CPU strategy for M2M designs

Telit has introduced a dual-CPU product family, in which the same M2M module coexists with two CPUs, the GPRS engine CPU and the M2M application CPU. Both are complete with their own distinct resources (RAM, Flash, supply) and can be operated independently from each other.

Handling & Storage

Spain

05/2008

unknown

La telemática es mucho más que gestión de flotas de vehículos

El módulo GE863-PRO3 de Telit es ideal para sistemas de gestión de flotas, que requiren una gran potencia de cálculo.

Nexolog.com

Spain

14.05.2008

online

Telit y Xirgo diseñan un Telit Wireless Solutions, empresa del sector de la comunicación entre sistemas M2M (Machine-to-Machine) y dispositivo de seguimiento y Xirgo Technologies, proveedor internacional de soluciones inalámbricas, han anunciado el desarrollo de un diagnóstico de vehículos que nuevo dispositivo inalámbrico de seguimiento de vehículos: el XT-2000 IntelliPort. transmite datos en tiempo real

Automation

Sweden

02/2008

unknown

Hitta hunden med satelliten

»Ett skäl till att Num’axes valt just vår kommunikationsmodul till sitt DPS är att det går att integrera olika kundspecifika koder i systement,« säger Mads Kring, Nordenchef för Telit Wireless Solutions i kommunikén.

Components in Electronics

09.05.2008

unknown

Revolution in M2M communications

Atmel Corporation and Telit Communications PLC have announced that Telit is working with Atmel for the development of high-performance M2M modules. The GE863-PRO3 is the first product in Telit’s dualprocessor range to feature an Atmel AT91SAM9260 ARM9-based processor running the application in tandem with a dedicated processor for GPRS communication.

DPA

07/2008

unknown

Telematics trends in transport »While telematics has to date been used chiefly as a high-end application in the business-to-business sector, there is now a growing trend towards the mainstream,« says Alexander Bufalino.

Wireless Week

05/2008

unknown

Managing Modules

Over-the-air (OTA) device management has been the realm of phones but now is reaching into new industries. For carrier customers like AT&T, Telit now can push out updates automatically and quickly without sending a lot of data over the network.

Mobile Marketing Magazine

12.08.2008

unknown

Brazilian Jobs for Telit

»Brazil is one of the fastest-growing wireless markets,« said Oozi Cats, CEO Telit Communications PLC. »With the appointment of experienced leadership executives combined with the company’s innovative technology, Telit will quickly become a major player in the South American M2M industry.«

For detailed information, please visit www.telit.com >> discover >> press Imprint telit2market The global magazine for clients and partners of Telit Wireless Solutions Published by Telit Communications S.p.A. Oozi Cats, CEO Telit Communications PLC

Chief Editor Alexander Bufalino, VP Global Marketing Concept and Design Pantos Werbeagentur GmbH, www.pantos.de

TELIT2MARKET

TELITPARTNERSHIPS

The ZigBee Alliance Telit Membership With more than 300 active members, the ZigBee Alliance aims to create wireless solutions for use in commercial, industrial, and residential applications based on ZigBee protocol specifications. Associated companies continue to work together to develop and promote a global standard for a low-power, cost effective wireless personal area network (WPAN) technology based on IEEE 802.15.4. The main task of the ZigBee Alliance is to define network, security, and application level layers, as well as define and supply interoper ability and compliance test specifications to the accepted certification programs. Telit’s internal ZigBee test plan and test cases definition is being implemented and is taking full advantage of the ZigBee certification program, extending proprietary test implementations and using the same test bed equipment

and software sniffers. Telit’s RF division has certified the b2400ZB-Tiny module providing the customer with a fully compliant Short Range solution.

The Wi-Fi® Alliance Telit Membership In June 2008, Telit became a Wi-Fi Alliance Member as part of its activities to deliver its new WLAN 802.11 b/g module, the WE865-DUAL. Founded as a nonprofit organization, the Wi-Fi Alliance’s main goal is to certify interoperability of wireless Local Area Network (WLAN) products based on IEEE 802.11 specifications. With more than 250 member companies worldwide, Wi-Fi Alliance has certified over 2,500 products since March of 2000. Wi-Fi Alliance is currently providing different certification programs, some of them mandatory for IEEE radio standards 802.11 a/b/g as well as for WPA™/ WPA2™, and enterprise security (EAP methods). Telit recently achieved Wi-Fi certification for its WE865-DUAL product and contributed to the Wi-Fi Alliance community resources by officially releasing the test plans used during certification process for other members to utilize. <<

ZE 50 – 2.4

Technology, which extended its portfolio and technol ogy coverage to include ZigBee/Mesh modules and added new RF competences to the Telit RF design center. As of December 2008, Telit achieved Wi-Fi certification for its WLAN 802.11 b/g module, WE865-DUAL.

ZE 60 – 2.4

>> When considering wireless networks and their de ployment, one of the most important performance indicators is product “compatibility”, which is one of Telit’s main objectives with GSM modules and now with WLAN IEEE 802.11 b/g and ZigBee modules. Compatibility, interoperability, and compliance with standards have reached a primary importance level in the product selection processes due to the worldwide adoption of these technologies. Standards implementation is being carried out from many different man ufacturers whose products, at the end of the market chain, are required to work together by providing the agreed upon functionalities, performance, and reli ability requirements. Interoperability Testing (IOT) and protocol compliance testing are important parts of the test suites used to validate the inter-working features with different manufacturer devices and to check the compliance of the implemented protocol. Alliances and technology standard organizations were founded with the mission to define specifications, to provide IOT testing, certification programs, and business platforms for their members as well as marketing resources in order to promote the related technology.

WE 865 – DUAL

Telit Memberships in Wi-Fi® Alliance and Melosu ZigBee® Alliance OrganizationsbybyGianGianMarco Marco Melosu

Wi-Fi®, Wi-Fi Alliance®, Wi-Fi logo, WPA™ and WPA2™ are registered marks of the Wi-Fi Alliance; The ZigBee logo and language are trademarks of the ZigBee Alliance

Telit & ZigBee/Wi-Fi Alliances: The History In 2006, Telit decided to extend its product portfolio and technology coverage to include Short Range technologies and products thus establishing a new dedi cated design center located in Sardinia. In 2007, Telit joined the ZigBee Alliance organization, and as part of the company’s activities during the design of the WLAN 802.11 b/g module, WE865-DUAL, Telit became a member of the Wi-Fi Alliance in 2008. Another milestone for Telit in 2008 was the acquisition of One RF

78 TELIT2MARKET

TELIT2MARKET

TELITPARTNERSHIPS

TELIT UNIVERSITY

M2M at Mobistar: A Passion to Ecosystem the Industry by Benoit Scheen, CEO Mobistar

>> Mobistar is the second largest mobile GSM operator in Belgium and has been a publicly traded company since 1996. The company is a member of the Orange Group, which bundles France Telecom‘s main mobile activities and has been involved in INSTALLED BASE m2m since 2002. When Mobistar established RANK BRAND TYPE its dedicated m2m business unit, it was the only operator in Belgium to do so and was one A AA 1 of the first operators in Europe to appreciate B BA 2 the growth potential of the sector. 3

Telit

GE863

GROWTH ADDS RANK

BRAND

TYPE

Telit

GE863

Telit

GM862-QUAD

TELIT + A + B: 90 %

“Despite skepticism from some parts of the industry, Mobistar was united in its confidence about future m2m possibilities,” says Benoit Scheen, Mobistar CEO. In considering m2m’s seemingly unlimited applications, we quickly realized that this would be an entirely different ballgame. It would require a different approach from that of the mobile voice market, which usually takes a vertically integrated form. We therefore decided to focus strictly on connectivity with value-added services.

Even now, we are one of the few operators to publish separate figures for our m2m SIM cards. It is an indication that in this respect we remain at the forefront of the industry.

This decision launched Mobistar on a road to becoming a unique player in the industry and among the top five in Europe today, according to feedback from m2m consultants. Our head start in this field was recognized by our parent company, France Telecom, as it selected Mobistar as its International Center of Competence for m2m connectivity.

Recently Mobistar has been selected as the competence center for the international machine-to-machine connectivity (IMC) for the FT group. Mobistar will be the official supplier of SIM cards and connectivity for the OEM (Original Equipement Manufacturers) market and international m2m deals across the FT Group. Mobistar has a strong expertise in international m2m connectivity, which through the IMC will be available to all Orange Business Services entities. The IMC has a strong team of dedicated m2m experts and will work with the other Orange Business Services entities to address the increasing global m2m demands of our clients and partners.

Mastering the m2m Ecosystem Mobistar has become experts in tailor-made, end-toend integration of the “m2m ecosystem” by bringing together hardware suppliers, application providers, and mobile operators. Our list of leading hardware partners is long. Moreover, we have concluded agreements with the most important players in the Belgian m2m applications market, specifically in tracking and tracing, anti-theft, and mobile payments.

80 TELIT2MARKET

Early on, we made a crucial assessment that along with SIM card identification, device recognition was key to adding value, for example, facilitating m2m troubleshooting. We therefore invested in this capability. Today our partners and their customers are benefiting from our six years of in-depth IMEI experience. This knowledge, combined with years of troubleshooting, allows us to offer technical consultancy on m2m. According to the Mobistar CEO, “We know what is on our network as we precisely monitor the IMEI used by our strategic partners.”

Is the Mobistar approach to the m2m market appreciated by our strategic partners? It certainly is. In the latest annual Mobistar m2m survey, 90 % stated that they would recommend Mobistar m2m services to others in the industry. Moreover, 70 % reported they had already done so.

Mobistar CEO summarizes, “we at Mobistar share the passion to ecosystem this industry, and we are excited about the m2m future...” For more information, please contact us at matma.info@mail.mobistar.be <<

Telit in European Projects

OG ACADEMIC PR

by Guido Walcher >> Research and development is a key factor in Telit’s activities as clearly demonstrated by its product portfolio, which is characterized by continuous improvement based on innovation. R&D is driven by the market, and Telit consistently invests and applies resources to this important area of the company. In addition to research targeted toward product innovation, Telit participates in research programs funded by the EU and belongs to the EU Framework Programmes (FP), which consists of programs devoted to supporting the cooperation between universities, industry, research centers, and public authorities throughout the EU and beyond. Telit participated in a FP5 project called EMILY (European Mobile Integrated Location System), which began in 2001 and was successfully completed in 2005. The projected focused on research and development of Location Based Services (LBS) derived from a hybrid solution combining GPS and GSM/GPRS. The project included partners such as ERTICO, Bouygues Telecom, Cap Gemini, and UPC, with Telit developing the cellular terrestrial user terminal utilized in the system. Currently, Telit is participating in Project EURIDICE (European Inter-Disciplinary Research on Intelligent Cargo for Efficient, Safe and Environment-friendly Logistics). The project, which began in February 2008, is an integrated project that is part of the Seventh Framework Programme – Theme 3 – Information and Communication Technologies (ICT). Other partners in the project include FHV – University of Applied Sciences Vorarlberg, Gebrüder Weiss Holding AG (Austria), SeaRail EEIG, VTT (Finland), BIBA, CeTIM, Enicma, (Germany), AKARPORT, PROODOS, Singular Logic, TREDIT (Greece), VIU – Venice International University, CAEN, Insiel, Port Authority of Trieste, Safilo, SDAG Gorizia, Telit (Italy), Logica (Netherlands), Oracle (Poland), Omega (Romania), and JSI – Jozef Stefan Institute (Slovenia).

T E LRIATM

The goal of EURIDICE is to create the necessary concepts, technological solutions, and business models to establish the most advanced information services for freight transportation in Europe. The project is built on the Intelligent Cargo concept, defined by the following vision statement: “In five years time, most of the goods flowing through European freight corridors will be ‘intelligent’, i.e.: self-aware, context-aware, and connected through a global telecommunication network to support a wide range of information services for logistic operators, industrial users, and public authorities.” To support this vision, an ICT system called Intelligent Cargo Framework will be designed and developed. Telit is responsible for the communication services and wireless connectivity components of the Intelligent Cargo Framework. In order to meet these commitments, Telit is providing its core technology for wireless connectivity to research and identify solutions for the implementation of such concepts. A user terminal will be central to the system’s architecture and will be capable of conveying information from the cargo to the distributed ICT platform for controlling remote cargo and for assisting in the decision making process to re-route cargo. The user terminal will be equipped with local intelligence and connected to a distributed multi-agent system. In this type of architecture, different wireless technologies such as GSM/GPRS, Wi-Fi, ZigBee, RFID, and GPS will be used. Implementation will require the right mix of wireless technologies; therefore, all competencies within Telit’s R&D group will take part. <<

TELIT2MARKET

TELITLIVING

FLEET MANAGEMENT BY NeXT:

FROM TRUCKS TO HISTORIC CARS

by Francesca Azzali

www.n-ext.com

>> NeXT is a leading Italian manufacturer of mobile solutions for transportation and logistics with applications ranging from warehouse automation to tracking and management solutions for vehicles, goods, and people on the move. The mobile solutions developed by NeXT are focused on efﬁciency, cost savings, and ergonomics (ease of use). In most cases, NeXT solutions are highly integrated with SAP systems. With customers such as Artoni Trasporti, Geodis Zust Ambrosetti, Ima, Landi Renzo, Riello, OM Pimespo, and more, NeXT is also the uniquely selected technical partner for “the world’s most beautiful cars race”: the Mille Miglia. NeXT and the Mille Miglia Starting from 2008 edition, NeXT is providing RaceLink, a complete tracking and security solution for racers. “We had to deeply optimize both the software and web portal in order to meet the requirements of this highlydemanding customer. Additionally, we had to custom build the hardware to be worthy of being installed on jewel cars,” claims Luigi Orlandini, CEO at NeXT. “This project was extremely challenging, and we tackled it with an enormous amount of enthusiasm. Our team of engineers worked hard for months, along with our designers, to build a relatively small unit including internal antennas and a nonstop, 72 hour guaranteed operation internal battery. All of this was enclosed in a water proof leather/steel shell that matches the beauty of cars such as the 1928 Alfa Romeo 6C 1500 Super Sport, driven to 2008 victory by the living legend Luciano Viaro!”

After great success in the Mille Miglia, RaceLink quickly became the standard for the most prestigious and well known historic car races such as the Gran Premio Nuvolari and the Winter Marathon. Additionally, the Mille Miglia organizing committee has chosen the solution as a key service for the Mille Miglia Community, a place where all cars which have participated in at least one Historic Mille Miglia (from 1927 to 1957) can join and help the world‘s greatest road race live on in virtual space.

FleetManager is based on a small, smart, and reliable appliance, technically called an On Board Unit, that communicates with a web portal specifically designed to meet any customer’s need. On Board Unit Key Facts The new On Board Unit (OBU) developed by NeXT is a smart device, easily configurable for any kind of tracking application. It is provided as part of FleetManager, a complete solution designed to stay in close contact with vehicles and drivers. OBU may also be used as a special hardware feature for off-road vehicles, trailers, containers, and more. OBU’s key winning attribute is flexibility: in fact, OBU by NeXT provides the maximum level of adaptability in key features: • Configuration and firmware remotely upgradable • Internal or external antennas • Internal lithium battery from 700 to 4800 mAh • Lithium battery rechargeable via wall adapter as well as via a direct connection to the vehicle’s power system (from 5 to 80 V)

A New Way of Tracking Vehicles The fleet management solution, FleetManager, developed by NeXT is the most advanced and flexible solution available on the market today. FleetManager (www.fleetmanager.biz) allows customers to spot, track, and monitor vehicles while moving around the world.

NeXT è PARTNER TECNICO della “corsa più bella del mondo”

• Choice of digital and analog input and outputs • Fully customizable “driver communication interface” • FMS interface and all the software for correctly parsing data from all the seven truck’s manufacturers • Designed for easy re-branding for OEM applications Top quality standards to guarantee best performance and maximum reliability: • Based on the GM862-GPS chip from Telit • Protected by a robust shell in molded nylon/glass ﬁber resin, to ensure the maximum strength and environment protection • Manufactured entirely in Italy <<

The New Telit GE865-QUAD Module

Imagine the possibilities.

Actual Size

IT’S TIME TO INNOVATE. Introducing the world’s smallest embedded cellular m2m module. Smaller than a postage stamp, the GE865-QUAD can take you where no other module has gone before. Only Telit offers unmatched features and functionality at a fraction of the size. Imagine what Telit can do for you. Contact us at: wireless.solutions@telit.com

www.telit.com

Making machines talk.