Portfolio 2013-2015

Portfolio for Exchange to WeisenseeKunsthochschule Berlin

Chih-Chin Teng 2013-2015

CHIH-CHIN TENG extremegirl8@gmail.com chihchin.teng@gmail.com +886 921959225 5F., No. 29, Gangqian Rd., Neihu Dist., Taipei City 114, Taiwan (R.O.C.)

CHIH-CHIN TENG 15/12/1994 National Cheng Kung University Industrial Design

As a 2nd year design student in Taiwan, I'm looking forward to studying abroad and expending my horizons.

I think, design, especially industrial design, is not only serious but also extremegly fun. I have four design principlesďźšsimple, function, humanity, and detail. Simple depends on the saying "Less is more."; Function is the basis of a product; Humanity helps my work suitable for people. And, detail makes a work perfect.

Skills

Softwares

Languages

Awards

Sketching Model Making

Adobe Illustrator Adobe Photoshop Adobe InDesign Adobe Premiere Pro

Chinese (native) English (TOEFL 76) Deutsch (Goethe Institut A1)

2014

Best Design Award, Final Exhibition of the 102 Semester, Industrial Design, NCKU

2014

Most Popular Design Award, Final Exhibition of the 102 Semester, Industrial Design, NCKU

YM

The Eight Time Design

YM

Light Design

Watsons

Private Level CIS Redisgn

Graphic Design and Sketches

05

The Eight

Given the theme of "Time", I redefined its meaningďźš Only when something special happened in one's life, so that time counts. And the thing turns out memory.

The Eight | full process

01

07

02

03

DEFINE TIME

SKETCHES

CONFIRM DETAILS

After viewing some samples and classifying them, I decided to give people mildness through my work. And memories make time meaningful and warm.

In my opinion, pictures represent memories, when CDs collect and save them. What time is it now is, actually, not very important. After several sketches, one of them was chose.

With Ai, I drew the real size clock. The shape would be made by CNC. At that time, I got whole picture in my brain.

04

05

06

MAKE MODEL

CHOOSE TEXTURES

MAKE REAL

Making 1:1 paper prototype to help me exchange different textures so that I can evaluate them.

Concerning color, tactile impression, and the processing method, wood become the best choice. And the ABS is the subsidiary.

After collecting all elements, I rebuilt the CD-ROM drive, lacquered the wood and combined each instruments.

07 EXHIBITION

The Eight | colors and textures determination

09

Use markers and different kinds of white papers as color lumps, it's much easier to judge which combination is more smooth and fit to the atmosphere which my work was going to show.

10

The Eight | CD-ROM reinstallation

I bought an old CD-ROM player from a computer store. Since it was too big, I disassembled and reinstalled it. Moreover, I went to some 3C stores buying euipment and asked the clerks how to make it work again. I found the CD player was so old that it was going to vanish.

11

12

The Eight | final work conception

There are relatively important things or memories, so that “Time� exists.

How to make these elapsing memories concrete?

And how to let a common time worth to collect?

With an old CD, we recollect the best family reunion time eight o'clock everyday.

14

The Eight | detailed photos and method of application

1

2 Especting eight o'clock at night everyday.

3 It's almost eight! Everbody comes to the camera quickly.

The CD starts turning, it is helping us saving the photo we just took.

Snap!

16

17

YM YM

"Y" represents you, as a user, while "M" is me, as a designer. I considered all details for the user, such as the angles of the pentagonal base. It's the most human-friendly design I 've made.

YM | full process

01

02

03

04

DEFINE LIGHT

SKETCHES

USER SURVEY

CONFIRM DETAILS

This time , I defined light as something functional and sticked to human life. At the same time, I collected samples.

The point of a lamp is its flexibility. But since I am a student, collecting instruments is the biggest challenge due to the lack of quantity. For this reason, I tried to make my work simple instead of adding complicated mechanism.

I asked people's habits, and then taked notes when they used their lamps.

Also, I searched for several information online and found the smoothest light for human eyes.

Since each angle of the basement and tube should be greatly combined and turn out to be ergonomical, the lenght, width, as well as weight must be carefully considered. With mechanics and mathematics, I found few angle suitable, and the most stable one was chose.

05

06

07

MAKE MODEL

DELIVER FACTORIES

LAST MODIFICATION

To male sure of each angle, I used form core and paper as the basement and tube respectively to make 1:1 model.

Thanks to five engineers from different factories who helped me solve producing problems, I learned some skills of communication and technical limitation.

The last process is to combine each part, including the tube with the LED, magnets, lampshed and still others, and clear up the surface of the metal. The magnets should be put separatedly into the tube.

08 EXHIBITION

YM | photos of model making

1

2 1 Calculate each possible angle according to the survey.

2 Make model to check whether the final angles are right or not.

3 The basement of the model.

3

22

YM | photos of the factories

伍 Mr. 沈

Mr. 楊

Mr. 蔡

Mr. 黃

Mr. 郭

An electric engineer who helped me connect all electric circuits.

A manager of factory in our department who even bought a series of equitments after I asked him for help!

An engineer of factory in department of mechanical engineering who helped me cut the hole of the tube which was three times nearly out of shape.

A manager of hardware store who tought me about the relationship between magnets and electric.

An engineer of 百仕翔 metal processing factory who has discussed with me about my basement for times.

YM | final work

YM

SIMPLE ERGONOMICAL FUNCTIONAL

YM | method of application

125 for computer use

100 for common use

85 for model making Also, the best angle for human eyes

Watsons

Watsons is Asia and Europe's largest health and beauty retail chain store.

However, the private brand doesn't seem to be reliable and popular, and that's what we tried to change.

WATSONS | problem conceiving

01 DEFINE PROBLEM By mind mapping, we composed each situation of the private brand of watsons and the mentality of costomers. And then we conclude the potential problems: packaging, selling and advertising.

WATSONS | surveys making

02 SURVEYS 1. Questionnaires toward potential customers.

2. Telephone interview with the director of marketing and e-commerce of the Taiwan headquarter. We found there is one big flawthe company didn't ask the same design company to design their CIS, so they look all different.

3. Personasďźštarget costomers as young women, housewives, and people lived in countryside.

4. Think-aloud protocol with three types of consumers.

WATSONS | packing redesigning

03 PACKAGING REDESIGNING Thinking that the packaging should be similar so the whole products would look like a series, we redesigned the packaging, and take shampoo for example:

WATSONS | model making and sotryboards

04 MODELMAKING AND STORYBOARDING After the CIS design, we made them into real models, and made a vedio to evaluate differences between the old and the new packaging.

WATSONS | evaluative research

價格相同，買哪邊的 18 16 14 12 10 8 6 4 2

05

0

EVALUATIVE RESEARCH There are still some problems of our new packaging, however, most people agree that the new CIS can let them know they are a series from watsons easier. 比較大 比較方便使用 價格不影響 右邊可按壓較方便

18

14.5

12

13

10

12.5 12

比較有設計感 有一系列的感覺 新包裝感覺很有質感

10 8

8

6

6

4

4

11.5

2

11

0

2 0

看起來比較有質感 右邊看起來像我媽在用的哈哈 美

造型上較有特色

卡水~

美

喜歡透明瓶身

酷 瓶身有設計感

划算

偏簡約的形狀

乾淨俐落

感覺比較便宜

看起來比較高級

12

14

13.5

計數 - 不論價格，買哪邊的意願比較高?4 14

16

14

感覺比較有效

不論價格，買哪邊的意願比較高?

不論價格，買哪邊的意願比較高?

的意願比較高?

比較方便使用 也比較好看 右邊可按壓較方便 看起來精美 好看 方便

金屬光澤感覺很有質感

比較方便使用 但右邊比較好看 左邊可按壓較方便 直筒美美 方便 好看

個人喜好 比較厲害的感覺 容量感覺比較多

Graphic Design, Sketches

01

Brand Design

02

Sketches

Logo, CIS, and poster

View, saxophone, train

01

Brand Design

44

Graphic Design, Sketch | brand setting

heartz

45

Heartz Watch CO., LTD. Original Conception and Wish | Wishing that our watches can accompany our users everytime and connect with them, we combined the words "HEART" and "Hz", which means resonance here, as our brand name.

Target Cosumers | 20-35 years old men and women with economic ability Price | US$ 140-200 Classical Appearance of the Watch | solid with quartz surface and red crown Color Planning | Brand Image | heart, connect, accompany, elaborate, fashion, simple

Graphic Design, Sketch | brand logo and CIS

Red Crown

Two People Accompany Each Other

LOGO

47

heartz

CIS

Graphic Design, Sketch | brand poster

POSTER To recall the original wishes of our brand from the public, we hold an exhibition after several years from the establishment of the company. And it's called I, Heartz Watch Conception Exhibition.

Moreover, the conception exhibition expresses that people should love and treasure themselves whoever they are. With photos and words, we try to help all visitors determine their own value and be more confident.

49

There are two types of posters. One is with a young black woman's face, and the other is with an old yellow man's face. By showing the different periods, races and appearance of human lives, people are able to know that each difference between them counts, even though we have flaws.

I.

To exclude the chaos in visitors' minds, there shouldn't be too many colors. Also , as the brand's original conception, red dot represents human's heart. And, obviously, "I" reflect the deepest spirits in ourselves.

02

Sketches

Graphic Design, Sketch | sketches

IMAGINARY SLUM HOUSING

Graphic Design, Sketch | sketches

SAXOPHONE

Graphic Design, Sketch | sketches

IMAGINARY STEAM TRAIN

Graphic Design, Sketch | sketches

SKETCHES + COMPUTER GRAPHICS

CHIH-CHIN TENG extremegirl8@gmail.com chihchin.teng@gmail.com +886 921959225 5F., No. 29, Gangqian Rd., Neihu Dist., Taipei City 114, Taiwan (R.O.C.)