Accelerated Marketing Plan‌
The Alternative
Who We Are‌. RealtyTrust Auctioneers is Nashville’s premier real estate auction marketing firm. Our entire business is built on quality and trust, as we only agree to sell properties that meet our own rigorous standards.
What We Do… Our company, which continues to grow at an exponential pace, has had the distinct pleasure of selling all types of real estate across Middle Tennessee – from premium homes and lakefront estates to land tracts and commercial properties. Realty Trust Auctions are fast, efficient and bring market value. With the help of our marketing experts at 1100 Broadway, we can sell your home in 60 days or less. The entire auction process is more efficient, offers more results, and can get you more money than the traditional method of buying and selling a home.
To put it simply… We close deals
Realty Trust’s Alternative Plan… changing real estate for the better …
Our Marketing Partner…
• EXPERTISE: 1100 Broadway is a specialist in the world of digital & direct media using specific channels backed by top research and data to attract the correct buyer for your specific sale • DEPTH OF RESOURCES: marketing professionals, designers, videographers, photographers, programmers, copywriters, & event marketers that will develop a creative tone and style that will appeal to your target buyers • DATA: Researches your market and industry targeting buyer demographics utilizing top sources like Claritas and Scarborough
What You Can Expect…. 1. SHORTER TIME ON THE MARKET - translates into higher net income and lower risk 2. REDUCED COST OF OWNERSHIP - $8,800 savings on average home 3. COMPETITION GENERATED – brings together multiple buyers 4. REDUCED RISK – selling real estate without contingencies 5. SELLER CONTROLS TERMS AND CONDITIONS – eliminates negotiation and contingencies 6. GENERATES URGENCY – a heightened awareness of property 7. QUICK, CLEAN, DECISIVE, FAIR, TRANSPARENT – most accepted practice for determining value worldwide 8. SELLER OPPORTUNITIES - owner financing or 1031 exchange
9. AUCTIONS ALWAYS ACHIEVE, AND MANY TIMES EXCEED PERCEIVED VALUES THROUGH FOCUSED COMPETITION!
How We Are Different‌. Our business is a true art form, requiring skills, capabilities and experience often lacking from other real estate companies. We fully engage the market place, offering respect, integrity and professionalism in everything we do.
Accelerated Marketing vs. Traditional Marketing • Offers in 30 to 45 days or less
• May remain on market for months
• Realizes real estate’s true market value
• Upside potential limited by asking price
• Close in 30 days or less
• Could drag out for months
• Eliminates guesswork in determining asking price
• Seller risks over or under pricing
• Buyers are motivated and act on your timetable
• Little motivation for buyers; you could wait for them
• You determine the exact sale date
• Sale could take several months
• All conditions of sale set in advance; negotiations eliminated
• Seller must negotiate all aspects of sale
• Property sold without contingencies
• Contingencies are common
• The focus is on your property alone
• You could be competing with dozens of other listings, and buyers may never see your property
• Our marketing experts create a personalized, targeted advertising plan for your home
• Minimal advertising with heavy reliance on multiple listing services; your property can get lost in the shuffle
• One or two showings in a short period of time at seller’s convenience
• Dozens of showings over months; maximum inconvenience for seller
How RealtyTrust Auctions Work BECOMING A CLIENT Once your property has been approved, you receive a RealtyTrust Auction Listing Agreement. After you approve and sign the document, our marketing professionals will get straight to work developing a specific plan for your home’s demographic and property type. This will also include a media plan for advertising in venues that will offer maximum exposure and results.
THE PROCESS The “showing period” for your property typically takes place on the sale date approximately two to three hours prior to the auction. During this time, our experienced staff will be on-hand to cater to prospective bidders and their inspectors, allowing for ample opportunities to tour and answer questions. The rest of the process is efficient and smooth: • Bidders will begin registering a few hours before the designated auction time. • RealtyTrust experts will circulate among bidders to answer questions before the auctioneer explains the terms of your auction. • Before the live auction begins, the auctioneer will provide an example of the bidding process to familiarize the audience with bid calling. • Once the live auction takes place and the winning bidder is recognized, RealtyTrust staff will meet with you and the successful bidder to sign a contingency-free sales contract and arrange for closing, which is typically within 30 days.
RealtyTrust’s entire business is built to provide the highest possible level of SERVICE to sellers and buyers alike. We are committed to serving you with the RESPECT, INTEGRITY and PROFESSIONALISM for which we are so well known.
1600 Westgate Circle, Suite 100, Brentwood, TN 37027 3200 West End Avenue, Suite 500, Nashville, TN 37203
615-346-4646 | www.RealtyTrustAuctions.com