Leading the CMA

• CMA 2021 Parish Workshops to Review Procedures, Timeline, and Resources (due to the pandemic, workshops were held virtually – see page 12 to review the Parish Procedure Guide) • Email and Direct Mail campaign to donors who prefer to make end-of-year contributions to the CMA • CMA 2021 Materials delivered to parishes (Posters, In-Pew Envelopes, Parish Procedure Guide, Self-addressed Processing envelopes, etc.) • Archbishop’s Audio Homily Recorded (used for Announcement Weekend at Parishes) • Archbishop’s Video Message Recorded (used for Announcement or Commitment Weekend at Parishes and also on parish websites, social media channels, etc. – see page 25)

January 2021

• January 16/17: Pre-Announcement Weekend promotion at parishes; Corresponding Email sent from our office to past donors and non-donors • January 23/24: Announcement Weekend promotion at parishes; Corresponding Email sent from our office to past donors and non-donors • CMA Letter 1 from Archbishop Schnurr (Multiple Versions) Mailed (~130,000 Households) in the last two weeks of January (see page 9) • January 30/31: “In-Between” Weekend promotion at parishes (weekend between Announcement and Commitment weekends); Corresponding Email sent from our office to past donors and non-donors • Multiple social media posts throughout the month (see pages 42-44)

February 2021

• February 6/7: Commitment Weekend promotion and In-Pew Process conducted at parishes; Corresponding Email sent from our office to past donors and non-donors • February 13/14: Follow-Up Weekend promotion at parishes; Corresponding Email sent from our office to past donors and non-donors • Emails from our Office Continue Weekly with Different Versions for Donors and Non-Donors (see pages 38-41) • Multiple social media posts throughout the month

March 2021

• CMA Letter 2 from Archbishop Schnurr (Multiple Versions) Mailed (~50,000 Households) • Emails from our Office Continue Weekly for Non-Donors and Bi-weekly for Donors • Multiple social media posts throughout the month

• CMA Update Mailer #1 ($5 million goal met) sent to all donors (see page 47) • CMA Letter 3 from Archbishop Schnurr (Multiple Versions) Mailed (~30,000 Households) • Emails from our Office Continue Weekly for Non-Donors and Bi-weekly for Donors

May 2021

• Mid-Appeal Update given at Parishes; optional second collection at Mass one weekend • Emails from our Office Continue Bi-monthly for Donors and Non-Donors

June 2021

• CMA Update Mailer #2 sent to donors with no email address on record; email version of the update sent to donors with an email on record • CMA Letter 4, co-signed by the Director of Stewardship and Director of Development Operations, Mailed (~8,000 Households) • Emails from our Office Continue Bi-monthly for Donors to update on the Appeal and report the impact of their contributions. Final Non-Donor email from our Office sent in early Fall in conjunction with the final Impact Report (annual report of the Appeal results)