64 minute read
Parish Listing
TABLE OF CONTENTS
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Role of the Pastor ........................................................................................................... 4 Role of the CMA Parish Chair .......................................................................................... 5 Role of the Parish Key Contact ........................................................................................ 5
Tips & Best Practices for Success ........................................................6 COVID Considerations for the CMA.....................................................7 2021 CMA Timeline ............................................................................8 Updated Procedures ........................................................................10 Handling CMA pledges and gifts .......................................................11
2021 Parish Goal Information........................................................................................ 15 Stewardship Department
Archdiocese of Cincinnati 100 E. Eighth Street, 2nd Floor Cincinnati, OH 45202 Office Contacts:
David Kissell
Director of the Department of Stewardship (513) 263-3381 dkissell@catholicAOC.org
Teresa Meyer
Development Communications Manager (513) 263-6639 tmeyer@catholicAOC.org
James Hess
Development Officer (513) 263-6629 jhess@catholicAOC.org
Maureen Griffin
Campaign & Appeal Assistant (513) 263-6630 mgriffin@catholicAOC.org
Matt Reinkemeyer
Director of Development Operations (513) 263-6672 mreinkemeyer@catholicAOC.org
Toni Alander
Donor Relations and Database Coordinator (513) 263-3469 talander@catholicAOC.org
Ryan Lopez
Development Officer (513) 263-3382 rlopez@catholicAOC.org
Michelle Zerhusen
Campaign & Appeal Assistant (513) 263-6631 mzerhusen@catholicAOC.org
Overview & Key Points
1) The Catholic Ministries Appeal is an annual effort of all the parishes in the Archdiocese of
Cincinnati to raise funds for six areas of ministry: ● Catholic Charities and Social Services ● Seminary and Vocations ● Retired Archdiocesan Priests ● St. Rita School for the Deaf ● Campus, Hospital, and Prison Ministries ● New Evangelization 2) The 2020 CMA raised $5.28 million in pledges to the appeal from 25,425 families. The 2021 CMA goal is the same as last year: to raise at least $5 million. 3) Parish Goals and Over-goal Rebates § Each parish has an individual CMA goal which represents a proportionate share of the overall $5 million total based on annual contributions to the parish. These goals are NOT based on past CMA performance or number of families. The Stewardship Department works with the Finance Department to compile these goals based on submitted parish financial data. A listing of parish goals for the 2021 CMA will be available in late December on the “CMA Info for Parish Staff” page of the CMA website, AOCstewardship.org/CMA. The password to access this portion of the website is: cma2007. § Parishes that exceed their goal will receive half of the overage to use for its own needs. In 2020, 95 parishes exceeded their goal in pledges! As a result, these parishes are receiving 50% of their over-goal donations, approximately a total of $480,322. An initial distribution of over $393,000 was made in October 2020 to these parishes. § It is in the parish’s interest to designate a parish ministry to benefit from the over-goal rebate. If your parish has not made its designation yet, we encourage you to select one and promote it to your parish. 4) Important dates for the 2021 CMA: § Pre-announcement Weekend is January 16/17 § Announcement Weekend is January 23/24 § First CMA Mailing will go in the mail on January 22 § In-Between Weekend is January 30/31 – due to start of Catholic Schools Week § Commitment Weekend is February 6/7 § Follow-up Weekend is February 13/14 § Second CMA Mailing will go out in Early March § Third CMA Mailing will go out in Late April 5) Materials and resources for the 2021 CMA can be downloaded at www.AOCstewardship.org/CMA § Click the “Catholic Ministries Appeal” menu dropdown and then “CMA Info for Parish Staff” . Use the password: cma2007
2021 CMA ● Page 3 ● Parish Procedure Guide
Leading the CMA
Role of the Pastor
Studying the success of the CMA in various parishes shows that the enthusiastic support and participation of the pastor is the most significant factor that leads to a successful Catholic Ministries Appeal in a parish. The pastor is a powerful influence in the success of the CMA, by reminding parishioners of the parish’s interconnectedness with the Archdiocese and the universal Church.
Here are just a few of the key ways in which the pastor can make a difference:
• Your pledge matters. Prayerfully consider your personal pledge to the CMA. Your parishioners look to you as a model in the stewardship of treasure.
• Speak enthusiastically. On Announcement Weekend, Commitment Weekend, and in mid-
Appeal, your sincere and enthusiastic words, preferably integrated into the homily and given by you at every parish Mass have a significant impact. This is especially important in carrying out the In-Pew Appeal on Commitment Weekend.
• Promote parish benefits. Remind parishioners frequently of the opportunity to support the parish need you designated to receive 50% of the parish’s over-goal CMA donations.
• Praise past success. If your parish exceeded its CMA goal in 2020, be sure to let parishioners know about the funds being returned to the parish and how these funds are being used.
• Show the video. Show the 2021 CMA video after Masses, meetings, and other appropriate opportunities. It’s a powerful method of conveying the importance of the CMA ministries.
• Lead in prayer. Lead the parish in prayer for the success of the Appeal, not for the sake of meeting a goal number, but for the sake of the many who will be served by the ministries that are supported by gifts to the 2021 CMA.
• Talk one-on-one with parishioners. Take advantage of opportunities to promote the Appeal in other interactions with parishioners, particularly those who are new to the parish or whom you know have given in the past, but have not yet responded in the current year.
• Promote whenever you can. In addition to Mass time, mentioning the CMA at meetings and other gatherings will help keep the message in front of parishioners.
Role of the CMA Parish Chair (Optional)
The Parish Chair(s) serve as a partner with the Pastor to promote the CMA. Enthusiastic commitment to the ministries supported by the Appeal and the ability to speak comfortably to parishioners about the importance of contributing are the most important characteristics of a Parish Chair.
• The Parish Chair(s) give a personal witness to the CMA at all Masses on Announcement
Weekend. This is a great opportunity to inspire parishioners to open their hearts to giving.
• At all other times during the course of the Appeal, Parish Chair(s) should be an approachable presence, willing to answer questions, and speak positively about the Appeal during parish meetings, after-Mass gatherings, etc.
Role of the Parish Key Contact
The Parish Key Contact has a very important role in coordinating logistics at the parish. This is often, but not necessarily, a parish staff member. The CMA Key Contact:
• Makes sure communications appear. Ensures that bulletin announcements and optional promotional materials appear in publications, social media, etc. when scheduled and as appropriate.
• Carries out or supervises such responsibilities as collecting, batching, and mailing gifts and pledges. NOTE: Please do not open sealed CMA envelopes. See pages 11-12 for important instructions about handling contributions.
• Is the key liaison between the parish and the Archdiocesan Stewardship Department.
Tips & Best Practices for Success
1) Be positive. Exhibit a sincere, enthusiastic attitude toward the Catholic Ministries Appeal, the
Archdiocese, and our shared ministries. 2) Review. Look at last year’s results, evaluate the approaches that were taken, and determine ways to ensure even more success in 2021. 3) Plan. Use this Guide to develop your 2021 CMA schedule. Put dates on parish calendars. 4) BEST PRACTICE: Use bulletin announcements. Please designate a space for CMA information to be published in your parish bulletin especially in January – March. Utilize the resources and promotional materials available on the “CMA Info for Parish Staff” page of the CMA website, www.AOCstewardship.org/CMA. 5) BEST PRACTICE: Communication from the Pastor. As much as possible, have the Pastor be the primary spokesperson for the CMA in the parish e.g. have ongoing Mass Announcements reporting parish progress especially in January – March. 6) BEST PRACTICE: Play Archbishop Schnurr’s recorded homily at all Masses on Announcement
Weekend or use the text to inform the homily given by the Pastor. 7) BEST PRACTICE: Use the CMA video(s) as much as possible. Examples include in church, gathering space, parish meetings, post on your parish website and social media pages, etc. 8) BEST PRACTICE: Plan for and implement the in-pew process on Commitment Weekend. A successful in-pew appeal makes a substantial difference in meeting and exceeding your parish goal. See COVID considerations on the next page for options for In-Pew process. 9) Stress the benefits of pledging. Making monthly payments over a 10-month period allows donors to incorporate their CMA pledge into their household budgets and provides ongoing
CMA ministries with a steady flow of support. 10) Ways to give. Remind parishioners of the many ways a gift can be made: cash/check, electronic giving (credit card or EFT), stock donations, IRA charitable rollover. 11) BEST PRACTICE: Use resources. Make use of supplied promotional materials and the assistance of the Stewardship Department e.g. displaying the CMA Poster. See Media Toolkit for more ideas! 12) BEST PRACTICE: Monitor and share your parish’s progress. Parish’s progress toward their goals are updated regularly on the “CMA Info for Parish Staff” page of the CMA website.
Sharing this progress can then be done on your parish website, social media, bulletin, and email updates. 13) Remind parishioners of their local connection to the CMA. Stress how the funds are used right here in our Archdiocese, to support very important ministries. 14) Promote parish benefit. Remind parishioners that 50% of any over-goal gifts to the Appeal will be returned to the parish to support the local ministry that the parish has designated. 15) Thank parishioners frequently. Each household that responds to the 2021 CMA will receive a thank you letter and receipt from Archbishop Schnurr, but please don’t hesitate to thank parishioners in your own words or by using bulletin announcements.
2021 CMA ● Page 6 ● Parish Procedure Guide
COVID Considerations for the CMA
The pandemic has changed the way we do many things. While the basics of running the CMA remain unchanged, there are a few considerations you may find helpful for this year:
1) Reduce Shared Items. A typical In-Pew process might include putting In-Pew envelopes and pencils at the end of pews for people to pass down the pew at the designated time during
Mass. To reduce touches to shared items, consider placing these items on a table at the entrances with signage asking people to grab their own on their way in and/or out of Mass.
2) Encourage Electronic Giving. Electronic giving saves postage and reduces the number of items our staff has to manually handle. We have online giving available on our website at www.AOCstewardship.org.
3) Encourage Text-To-Give. If people don’t want to have to touch items provided in Church, they can be encouraged to participate by texting “CMA2021” to 513-586-1978. This could even be done as part of or in place of a typical In-Pew process. Donors will receive a link to complete their donation either at that time or at their own convenience. This is also a great option for people who are participating in your live streamed Mass.
4) Use Alternate Communication Channels. With fewer of our parishioners physically joining us for Mass, parish communication channels have become very important. Don’t forget to include CMA information and ways to give in your bulletin, email blasts, social media, etc.
These are simply suggestions. As always, you know your parish better than we do and we encourage you to set a plan for the CMA that is most appropriate to your parish’s unique circumstances.
2021 CMA ● Page 7 ● Parish Procedure Guide
§ Publish Bulletin Announcement for this weekend. § Display CMA posters. § Read Mass announcement about the start of the CMA.
2) Main Mailing – Letter #1
First general CMA 2021 mailing goes out on January 22. § letter from Archbishop Schnurr § promotional information about the CMA § pledge card § return envelope
3) Announcement Weekend – January 23/24, 2021
§ Publish this week’s Bulletin Announcement. § Read the Mass Announcement for this weekend. § Play the Archbishop’s Audio Homily. At homily time, the Pastor/Celebrant introduces Archbishop Schnurr’s Homily. o Alternate Option, consult the text of the Archbishop’s homily on our website and adapt it for your own homily that ties in the readings and the CMA. This may be
particularly helpful for livestreamed Masses where the audio homily may not come through well.
§ Include CMA 2021 intercession in General Intercessions. § (Optional) Parish Chair gives brief personal witness in support of the CMA. § (Optional) Show CMA 2021 video or Archbishop’s CMA video message in parish gathering space after all Masses.
4) In-between Weekend – January 30/31, 2021
5) Commitment Weekend – February 6/7, 2021
Ø Homily. Pastor/Celebrant gives homily on the readings of the day, incorporating the work of the CMA ministries, importance of the appeal, etc. where possible.
Ø Use your discretion to safely distribute In-Pew envelopes – see COVID Considerations above. Ø Invite Parishioners to make a gift to the CMA by using the In-Pew Envelope or by texting “CMA2021” to 513-586-1978. § Include special 2021 CMA Intercession in the General Intercessions. § (Optional) Show CMA 2021 video or Archbishop’s CMA video in parish gathering space after all Masses, or if feasible, in church as part of the In-Pew process. § Returned Pledge envelopes. Follow the instructions (section below) for returning any CMA gifts and pledges. Please do not open sealed CMA envelopes.
6) Follow-up Weekend – February 13/14, 2021
§ Publish this week’s Bulletin Announcement. § Read the Mass Announcement for this weekend. § Have In-Pew Envelopes available for anyone that may have missed Commitment Weekend.
7) February – July, 2021
Date We do
All weekends: February 13 through June 27
All Mondays (or as needed)
Early March
Second general mailing to all prior CMA donors and select number of non-donors.
April 4 Easter Sunday
Late April Third general mailing to those who gave in previous years, but not yet this year.
Sat., April 24 Sun., April 25 Mid-Appeal Weekend Sat., May 1 Sun., May 2 You do
Promote CMA at all Masses using 2021 promotional materials.
Run Bulletin Announcements: Feb. 13/14 Feb. 20/21 Feb. 27/28 Return CMA pledges or gifts received at weekend Masses (see next section).
Run Bulletin Announcement for Mid-Appeal Update Pastor or Parish Chair gives mid-Appeal update at Masses.
Optional CMA Second Collection at all Masses.
Procedures
Detailed Pledge Report for your Parish:
To help save on printing and mailing costs, detailed pledge reports including donor and donation details will be available upon request only. You can have an electronic copy, or a mailed copy, sent to you be contacting Matt Reinkemeyer at mreinkemeyer@catholicAOC.org or (513) 263-6672. This report is always sent to the attention of the Pastor for him to review and disseminate as appropriate.
Parishioner Information Updates:
Updates will NO LONGER be sent to Letter Concepts. Please send your changes to the Stewardship Department directly by doing the following: • Use the following format in an Excel spreadsheet:
First & Last Name Current Address Change to be Made
Mark Smith 555 Walnut Ave New address: 123 Park St., Dayton, OH 45377
John & Jane Doe 456 Main St., Cincinnati, OH 45202
John passed away. Please change to Mrs. Jane Doe Martha Johnson 999 42nd St., 45230 New Parishioner
• Name your Excel file with your parish number, name, and the date the changes are being sent o Example: 10 – All Saints – 11.1.18 • Send all changes via email to Matt Reinkemeyer at mreinkemeyer@catholicAOC.org
NOTE: While we will gladly accept any changes you have, we especially need your help in updating records for deceased and new members of your parish. Please prioritize this updates over other changes, such as address changes. Address changes are also being captured on the National Change of Address list we receive from our mailhouse.
www.AOCstewardship.org/CMA
Handling CMA pledges and gifts
We appreciate all that you do to make the Catholic Ministries Appeal a success! Please follow this procedure so that all gifts can be recorded accurately and acknowledged properly. Thank you!
Receiving and handling CMA Pledges & Gifts
The parish may receive 4 different kinds of CMA responses. Each type has its own procedure for handling. In ALL cases, please do not record CMA gifts on a parish’s tax receipt record. Every donor will receive an acknowledgement and receipt from Archbishop Schnurr.
1. Loose cash and coins
• Please count all loose cash and coins received for the CMA. • Write a check drawn on your parish account for the corresponding amount, made out to
Catholic Ministries Appeal.
• Deposit the cash and coins in your parish account. • Place the check for the corresponding amount in the prepaid return mailer or your own packaging with sufficient postage for mailing to the address listed on the next page. Also, if provided, please include any donor information (e.g. name, address) that corresponds with the cash received.
2. Checks without envelopes
• Please bundle all loose CMA checks (those not received in sealed envelopes) and bind them together with a rubber band. • Attach a slip with your parish name and parish ID number to each bundle of loose checks to ensure that all gifts from your parish are accurately credited to your parish. • Place bundles of loose checks in the prepaid return mailer or your own packaging with sufficient postage for mailing to the address listed on the next page.
3. Sealed Pledge envelopes (either In-Pew envelopes or Pledge Cards in sealed envelopes)
• Please do not open sealed CMA pledge envelopes. • Bundle sealed envelopes together and bind with a rubber band. • Attach a slip with your parish name and parish ID number to each bundle of sealed pledge envelopes. • Place bundles of sealed pledge envelopes in the prepaid return mailer or your own packaging with sufficient postage for mailing to the address listed on the next page.
4. Completed Pledge cards without Envelopes
You may receive some pledge cards without an envelope. • Check to make sure your parish is correctly identified on each pledge card and that the card has been completed. • Bundle loose completed pledge cards together and bind them with a rubber band. • Place the bundled pledge cards in the prepaid return mailer or your own packaging with sufficient postage for mailing to the address listed on the next page.
Handling CMA pledges and gifts (continued)
Preparing and Returning Return Mailer
1. Please confirm all items are in the prepaid return mailer or your own packaging with sufficient postage to be mailed to the address below. 2. Seal the prepaid return mailer or your own packaging. 3. Write your parish name and parish identification number on the outside of the prepaid return mailer or your own packaging. 4. Please send the prepaid return mailer or your own packaging with sufficient postage to the address listed below.
* Your parish ID Number can be found in the “listing of parishes” at www.AOCstewardship.org/CMA on the “CMA Info for Parish Staff” page (password is: cma2007).
The address for pledge return and correspondence is: Catholic Ministries Appeal 100 E. Eighth Street Cincinnati, OH 45202
Pledge/gift handling assistance
Please feel free to contact Matt Reinkemeyer at mreinkemeyer@catholicAOC.org or (513) 263-6672 with any questions or concerns. We look forward to providing assistance.
Gift acknowledgment
• Every responding household will receive a thank you letter and receipt from Archbishop Schnurr. Please note that parishes should NOT provide receipts to donors. • Please be sure to thank parishioners (in pastor’s remarks, bulletin announcements, etc.) in a general fashion throughout the course of the Appeal.
Tracking progress toward goal
• Parish goals for the 2021 CMA can be found on the “CMA Info for Parish Staff” page under the “Catholic Ministries Appeal” menu dropdown at www.AOCstewardship.org/CMA. The password to access this portion of the website is: cma2007.
Parish Listing
Catholic Ministries Appeal Parish Listing with ID Numbers
Parish ID # Parish Name
10 ALL SAINTS 21 ANNUNCIATION 32 ASCENSION - Dayton 63 ASSUMPTION 135 CHURCH OF THE RESURRECTION 143 CORPUS CHRISTI - Cincinnati 152 EMMANUEL 155 GOOD SHEPHERD 160 GUARDIAN ANGELS 182 HOLY ANGELS - Dayton 195 HOLY ANGELS - Sidney 212 HOLY CROSS - Dayton 201 HOLY CROSS IMMACULATA 227 HOLY FAMILY - Cincinnati 232 HOLY FAMILY - Dayton 245 HOLY FAMILY - Frenchtown 3356 HOLY FAMILY - Middletown 271 HOLY NAME 296 HOLY NAME - Trenton 304 HOLY REDEEMER 314 HOLY ROSARY 328 HOLY TRINITY - Batavia 2250 HOLY TRINITY - Cincinnati 334 HOLY TRINITY - Coldwater 342 HOLY TRINITY - Dayton 368 HOLY TRINITY - West Union 375 IMMACULATE CONCEPTION - Botkins 385 IMMACULATE CONCEPTION - Bradford 394 IMMACULATE CONCEPTION - Celina 409 IMMACULATE CONCEPTION N Lewisburg 410 IMMACULATE HEART OF MARY 422 INCARNATION 449 MARY HELP OF CHRISTIANS - Fairborn 454 MARY HELP OF CHRISTIANS - Ft Recovery 461 MOTHER OF CHRIST
Parish ID # Parish Name
480 NATIVITY 494 NATIVITY BVM - CASSELLA 637 O L OF VICTORY 502 OUR LADY OF GOOD HOPE 972 OUR LADY OF GRACE PARISH 524 OUR LADY OF GUADALUPE 532 OUR LADY OF IMM CONCEPTION 3351 OUR LADY OF LAVANG 557 OUR LADY OF LOURDES 2586 OUR LADY OF SORROWS 603 OUR LADY OF THE ROSARY - Cincinnati 612 OUR LADY OF THE ROSARY - Dayton 620 OUR LADY OF THE SACRED HEART 647 OUR LADY OF VISITATION 100 OUR LORD CHRIST THE KING 664 PRECIOUS BLOOD - CHICKSAW 672 PRECIOUS BLOOD - Dayton 677 Queen of Apostles 682 Queen of Martyrs 696 QUEEN OF PEACE 707 RESURRECTION 755 SACRED HEART MCCARTYVILLE 769 SACRED HEART - New Carlisle 721 SACRED HEART - Cincinnati 746 SACRED HEART - Fairfield 779 SACRED HEART - St Paris 782 ST ADALBERT CONGREGATION 812 ST ALBERT THE GREAT 834 ST ALOYSIUS 866 ST ALOYSIUS - Shandon 827 ST ALOYSIUS GONZAGA 847 ST ALOYSIUS ON-THE-OHIO 888 ST ANDREW 3342 ST ANDREW KIM, Korean Community 878 ST ANGELA MERICI PARISH 893 ST ANN - Cincinnati
Parish Name
906 ST ANN - Hamilton 918 ST ANN - Williamsburg 954 ST ANTHONY - Coldwater 940 ST ANTHONY - Cincinnati 932 ST ANTHONY - Dayton 967 ST ANTONINUS 982 ST AUGUSTINE - GERMANTOWN 999 ST AUGUSTINE - Jamestown 1004 ST AUGUSTINE - Minster 1016 ST AUGUSTINE - Waynesville 1023 ST BARTHOLOMEW 712 ST BENEDICT THE MOOR 1038 ST BENIGNUS 1048 ST BERNADETTE 1061 ST BERNARD 1087 ST BERNARD 1054 ST BERNARD - BURKETTSVILLE 1079 ST BERNARD - Springfield 1101 ST BONIFACE 1115 ST BONIFACE - Piqua 1129 ST BRIGID 1137 ST CATHARINE 1140 ST CECILIA 1162 ST CHARLES BORROMEO - Kettering 1179 ST CHARLES BORROMEO - S Charlestown 1182 ST CHRISTOPHER 1193 ST CLARE 1203 ST CLEMENT 1218 ST COLUMBAN 1228 ST COLUMBKILLE 1235 ST DENIS 1247 ST DOMINIC 3890 ST ELIZABETH ANN SETON 1284 ST FRANCIS - CRANBERRY PRAIRIE 1290 ST FRANCIS DE SALES - Cincinnati 1306 ST FRANCIS DE SALES - Lebanon 1272 ST FRANCIS OF ASSISI 1311 ST FRANCIS SERAPH 1320 ST FRANCIS XAVIER 1330 ST GABRIEL 1358 ST GEORGE 1360 ST GERTRUDE
Parish ID # Parish Name
1372 ST HELEN 1392 ST HENRY - Dayton 1404 ST HENRY - St Henry 1413 ST IGNATIUS 1440 ST JAMES - WYOMING (Valley) 1433 ST JAMES (WHITE OAK) 1524 ST JOHN (FRYBURG) 1550 ST JOHN FISHER 3400 ST JOHN NEUMANN 1463 ST JOHN THE BAPTIST - Cincinnati 1477 ST JOHN THE BAPTIST - Harrison 1484 ST JOHN THE BAPTIST - Maria Stein 1505 ST JOHN THE BAPTIST - Tipp City 1510 ST JOHN THE EVANGELIST - Deer Park 1536 ST JOHN THE EVANGELIST - New Paris 1546 ST JOHN THE EVANGELIST - West Chester 1627 ST JOSEPH - North Bend 1592 ST JOSEPH - Dayton 1604 ST JOSEPH - Egypt 1616 ST JOSEPH - Hamilton 1649 ST JOSEPH - Springfield 1634 ST JOSEPH - ST JOSEPH 1654 ST JOSEPH - Wapakoneta 1581 ST JOSEPH PARISH 1667 ST JUDE 3670 ST JULIE BILLIART 1677 ST LAWRENCE 1695 ST LAWRENCE (RHINE) 1707 ST LEO CONGREGATION 2235 ST LEONARD FAITH COMMUNITY 1711 ST LOUIS 1738 ST LOUIS - Owensville 1725 ST LOUIS-NORTH STAR 1749 ST LUKE - Beavercreek 1763 ST MARGARET MARY 1768 ST MARGARET OF YORK 1640 ST MARGARET/ST JOHN PARISH 1787 ST MARTIN OF TOURS 1828 ST MARY - Bethel 1836 ST MARY - Camden 1841 ST MARY - Cincinnati (Old St. Marys) 1862 ST MARY - Dayton
2021 CMA ● Page 14 ● Parish Procedure Guide
Parish ID # Parish Name
1908 ST MARY - Hillsboro 1936 ST MARY - Oxford 1944 ST MARY - PHILOTHEA 1955 ST MARY - Piqua 1979 ST MARY - Urbana 1818 ST MARY (ARNHEIM) 1850 ST MARY (HYDE PARK) 1885 ST MARY -Greenville 1876 ST MARY of the Assumption - Spingboro 1989 ST MARY OF THE WOODS 1998 ST MARY QUEEN OF HEAVEN 2013 ST MATTHIAS 3336 ST MAXIMILIAN KOLBE 2035 ST MICHAEL - Ft Loramie 2049 ST MICHAEL - Mechanicsburg 2058 ST MICHAEL - MT ORAB 2078 ST MICHAEL - Ripley 2080 ST MICHAEL - SHARONVILLE 2091 ST MONICA/ST GEORGE 2105 ST NICHOLAS 2119 ST PATRICK - Bellfountaine 2165 ST PATRICK - Troy 2156 ST PATRICK (GLYNWOOD) 3250 ST PAUL - Engelwood 2184 ST PAUL - Sharpsburg 2199 ST PAUL - Yellow Springs 2234 ST PETER - ST PETER 2202 ST PETER - Huber Heights 2228 ST PETER - New Richmond 2216 ST PETER IN CHAINS - Hamilton 91 ST PETER IN CHAINS CATHEDRAL
Parish ID # Parish Name
2276 ST PHILIP 2288 St Philomena 2309 ST RAPHAEL 2315 ST REMY 2332 ST RITA 2341 ST ROBERT BELLARMINE CHAPEL 2364 ST ROSE - St Rose 2350 ST ROSE - Cincinnati 2370 ST SAVIOUR 2384 St Sebastian 2397 ST SIMON THE APOSTLE 2400 ST STEPHEN 2436 ST SUSANNA 2455 ST TERESA - Covington 2479 ST TERESA - Springfield 2464 ST TERESA Little Flower - Rockford 2447 ST TERESA OF AVILA 433 ST THÉRÈSE LITTLE FLOWER - Cincinnati 2498 ST THOMAS MORE (WITHAMSVILLE) 2518 ST VERONICA 2527 ST VINCENT DE PAUL 2530 ST VINCENT FERRER 2543 ST VIVIAN 2554 St Wendelin 2567 ST WILLIAM 2245 STS PETER & Paul - Newport 2260 STS PETER & PAUL - Reading 2595 TRANSFIGURATION 3359 VIETNAMESE CATHOLIC COMMUNITY, Dayton 2606 VISITATION
*Parish Goal Information: At the time of this Parish Guide being printed, the parish financial information needed to determine individual parish goals was still being finalized. This information will be posted in mid to late December 2020.
That listing of parish goals for the 2021 CMA can be found on the “CMA Info for Parish Staff” linked under the “Catholic Ministries Appeal” menu dropdown of the website at www.AOCstewardship.org/CMA. The password to access this portion of the website is: cma2007.
2021 CMA ● Page 15 ● Parish Procedure Guide
The following guide was a new resource we created this year. Where the Parish Procedure Guide was geared toward Pastors, Business Managers, Parish Assistants, and CMA Volunteers, this resource was designed with the Parish Communications staff or volunteer in mind. This resource gives examples and best practices of some of the bulletin, social media, and web resources available to parishes to make communication about the CMA to their parishioners easy and professional. This resource is also reviewed during our annual CMA Parish Workshops and is made available both as a download on our website as well as being physically mailed to the parishes with their CMA materials in December.
TABLE OF CONTENTS
Bulletin Resources................................................................................ 3 Social Media & Website Resources...................................................... 6 Other Resources & Ideas...................................................................... 9
Preface Note: The content and notes provided here are simply suggestions designed to help your parish promote the CMA while simultaneously attempting to make that task easier. However, they remain only suggestions. We always defer to our Pastors and their Staffs to best know and communicate to their particular communities. As such, we hope you find and take from these suggestions only those things that will be beneficial to your community and our mutual goal of supporting the CMA ministries that teach, feed, and heal across our Archdiocese. Thank you for everything you do for your parish and please don’t hesitate to reach out if we can help in any way!
Media Toolkit
Please note that this is NOT a complete list of materials and resources. It is provided as a starting place for planning and thinking creatively about your use of CMA Media. MORE resources are available on the CMA website. There will also be NEW resources added throughout the course of the appeal:
www.AOCstewardship.org/CMA
Stewardship Department
Archdiocese of Cincinnati 100 E. Eighth Street, 2nd Floor Cincinnati, OH 45202
Office Contacts:
David Kissell
Director of the Department of Stewardship (513) 263-3381 dkissell@catholicAOC.org
Teresa Meyer
Development Communications Manager (513) 263-6639 tmeyer@catholicAOC.org
James Hess
Development Officer (513) 263-6629 jhess@catholicAOC.org
Maureen Griffin
Campaign & Appeal Assistant (513) 263-6630 mgriffin@catholicAOC.org
Matt Reinkemeyer
Director of Development Operations (513) 263-6672 mreinkemeyer@catholicAOC.org
Toni Alander
Donor Relations and Database Coordinator (513) 263-3469 talander@catholicAOC.org
Ryan Lopez
Development Officer (513) 263-3382 rlopez@catholicAOC.org
Michelle Zerhusen
Campaign & Appeal Assistant (513) 263-6631 mzerhusen@catholicAOC.org
Bulletin Resources
Bulletin Inserts (Black & White and Color)
Suggested uses: 1) Run as a full page of your printed bulletin on Announcement and/or Commitment Weekends. 2) Stuff into bulletin on Announcement or Commitment Weekends. 3) Use in other large format channels as needed such as a CMA page on your website.
Bulletin Resources (continued)
Detailed Bulletin Graphic - Main (Color)
Suggested uses: 1) Run as a full page of your printed bulletin on Announcement and/or Commitment Weekends. 2) Use on the back of Bulletin Insert (above) if stuffed into bulletin on Announcement or Commitment Weekends. 3) Use in other large format channels as needed such as a CMA page on your website.
More resources available on www.aocstewardship.org! 2021 CMA ● Page 3 ● Media Toolkit More resources available on www.aocstewardship.org! 2021 CMA ● Page 4 ● Media Toolkit
Bulletin Resources (continued)
Detailed Bulletin Graphic - Ministries (Color, Top) Detailed Bulletin Graphic - Stats (Color, Bottom)
Note: These two graphics take the main detailed bulletin graphic and break it into its two main areas –ministry descriptions and ministry statistics.
Suggested uses: 1) Use one or both of these graphics in your printed bulletin on Announcement and/or Commitment Weekends. 2) Use as part of a bulletin insert if the full-page graphic does not suit your needs. 3) Use in other large format channels as needed such as a CMA page on your website.
Social Media and Website Resources
Horizontal Web & Social Media Graphics (2 Options)
Suggested uses: 1) Use in an image carousel on your website home page on Announcement and/or Commitment Weekends. 2) Use as your social media platform banner image on Announcement and/or Commitment Weekends. 3) Use in other web or social media channels when a header image is needed such as a CMA page on your website.
Note: The two different options correspond to the need for various size/aspect ratios for different uses/platforms.
More resources available on www.aocstewardship.org! 2021 CMA ● Page 5 ● Media Toolkit More resources available on www.aocstewardship.org! 2021 CMA ● Page 6 ● Media Toolkit
Social Media and Website Resources (continued)
CMA Theme Ensemble (Left) CMA Logo 2021 (Right Top) CMA Theme Image (Right Bottom)
Suggested uses: 1) Use as needed and appropriate to reinforce CMA and theme in any digital or physical channel (website, social media, website, email, etc.). 2) CMA Logo 2021 fits in many locations but is particularly good in places where it needs to be next to or within text such as a webpage or email. 3) CMA Theme Image should generally be used in conjunction with the theme verse or as the ensemble. However, it could be used as a background image for CMA related content. This could include overlaying short announcement type text over the top such as “Our parish CMA pledged to date is $X,XXX of our $XX,XXX goal. In this case this could be used on social media, email, website, etc.
Note: This theme image is shared for CMA purposes only. It should not be used for other promotional purposes.
More resources available on www.aocstewardship.org! 2021 CMA ● Page 7 ● Media Toolkit
Social Media and Website Resources (continued)
CMA 2021: The Light Shines in the Darkness (Theme Video – Thumbnail image pictured)
Note: Go to our website and to access the “Info for Parishes” page where you can download this video. You can also find the video on YouTube at https://youtu.be/sLYGyzPmXdQ
Suggested uses: 1) Share this video before, during, or after Mass on Announcement and/or Commitment Weekends. 2) Upload the video (or reshare from the Stewardship page) to your social media channels. 3) Embed the video on your website and in your email blasts on Announcement and/or Commitment Weekends.
Suggested text when sharing this video:
Check out this year’s CMA Video as we participate in the annual CMA appeal. Your gift will make a difference in the lives of thousands across the Archdiocese! Visit www.aocstewardship.org to make a gift online.
More resources available on www.aocstewardship.org! 2021 CMA ● Page 8 ● Media Toolkit
Other Resources and Ideas
On the Info for Parishes Page: • Bulletin Announcements for each of the key weekends of the CMA. • Mass Announcements for each of the key weekends of the CMA. • Scripts o For Pastor for In-Pew process o For CMA Chair/Key Contact Witness • Archbishop’ s Audio Homily • Archbishop’s Homily Text (English & Spanish) • Archbishop’s Video Message • Archdiocesan Logo files
On our website: Online donation Blog posts throughout the appeal from our ministries. Parish Goal-to-Date report Overall CMA Progress Meter Stock Donation Form Videos for each specific area of ministry supported by the CMA.
On our social media: Additional ministry highlights videos Impact stories and statistics Helpful reminders about the CMA
NOTE: This Media Toolkit is not an exhaustive list of the Media and Resources available to your parish. For more information visit our website at www.AOCstewardship.org/CMA. Also, if you have a particular media need or suggestion, please don’t hesitate to reach out and we will do what we can to help and accommodate your request!
Please note that this is NOT a complete list of materials and resources. It is provided as a starting place for planning and thinking creatively about your use of CMA Media. MORE resources are available on the CMA website. There will also be NEW resources added throughout the course of the appeal:
www.AOCstewardship.org/CMA
Find “CMA Info for Parish Staff” linked under “Catholic Ministries Appeal” menu dropdown of the website Use the password: cma2007
More resources available on www.aocstewardship.org! 2021 CMA ● Page 9 ● Media Toolkit More resources available on www.aocstewardship.org! 2021 CMA ● Page 10 ● Media Toolkit
A total of 9 videos were published for this year’s annual appeal. The videos were used in multiple social media channels, on our website, and direct email solicitation. These videos were made available for parishes to use as well. Parishes used them in their social media and email channels and in some cases were able to share them in-person either before, during, or after Mass as well as in Gathering Spaces and in conjunction with appropriate parish meetings.
The pages that follow highlight the two main CMA promotional videos and the additional videos produced that focus on individual ministry areas supported by the CMA.
In this video, Archbishop Schnurr expounds upon the theme of “the Light shines in the darkness” while the B-roll footage highlights specifically how the ministries supported by the Catholic Ministries Appeal (CMA) are doing this on a daily basis. It also served as a powerful complement to the Archbishop’s recorded audio homily made available to parishes in conjunction with Announcement Weekend of the CMA. In addition, this video served to lead an overall series of videos highlighting the various ministries supported by the CMA and the impact they each make throughout the 19 counties of the Archdiocese of Cincinnati.
Seminary and Vocations
This video served as an overall promotional video for the Catholic Ministries Appeal and the second of our “lead” videos, the first being the video featuring Archbishop Schnurr. This video features interview and B-roll from the ministries that the CMA supports.
This video served as one of our ministry highlight videos. It features interview and B-roll from a seminarian studying for the Archdiocese of Cincinnati at Mount St. Mary’s Seminary & School of Theology, the archdiocesan seminary located in Cincinnati. 27% of the appeal funds go to support Seminary and Vocations.
This video served as one of our ministry highlight videos. It features interview and B-roll from a retired diocesan priest. 19% of the appeal funds go to support Retired Archdiocesan Priests and Senior Clergy.
St. Rita School for the Deaf
This video served as one of our ministry highlight videos. It features interview and B-roll from St. Rita School for the Deaf and the school’s President. 6% of the appeal funds go to support St. Rita School for the Deaf, which is one of the only schools of its kind in the country supported by a diocese.
This video served as one of our ministry highlight videos. It features interview and B-roll from a few of our hospital chaplains who faced a particularly difficult year with COVID. 20% of the appeal funds go to support chaplaincy ministries for Campus, Hospital, and Prison Ministries.
Campus Ministry
This video served as one of our ministry highlight videos. It features interview and B-roll from students at the University of Cincinnati, one of three campus ministry locations supported by the CMA. 20% of the appeal funds go to support chaplaincy ministries for Campus, Hospital, and Prison Ministries.
This video served as one of our ministry highlight videos. It features interview and B-roll from a couple who participated in a retreat for engaged couples led by our archdiocesan Center for the New Evangelization team. The retreat is called Genesis and is part of Marriage Preparation Ministry. 7% of the appeal funds go to support the Center for the New Evangelization.
Catholic Charities and Catholic Social Services
This video served as one of our ministry highlight videos. It features interview and B-roll from clients and volunteers with Catholic Charities Southwestern Ohio and Catholic Social Services of the Miami Valley. The footage specifically highlights the food pantry services of these two organizations. 21% of the appeal funds go to support these organizations.
Our annual appeal brochure is the featured marketing piece for our first direct-mail letter from the Archbishop that goes out in late January. That mailing goes to all active households in the diocese and is segmented based on past giving. Donors who have contributed to the appeal over the past approximately 5 years receive a brochure in their mailing. Total number of brochures mailed is approximately 45,000. These brochures are also used in conjunction with donor engagement and solicitation meetings by our Development Officers. Finally, the content used in this brochure goes on to inform content used in other creative marketing pieces such as remit buck slips, back of letter marketing materials for non-donor letters, parish bulletin & communication resources, etc.
- John 1:5
How the CMA Works
The Catholic Ministries Appeal (CMA) is the annual campaign supporting six local ministries that teach, feed, and heal. All 200+ parishes of the Archdiocese join together to invite participation in this vital appeal.
2021 CMA Goal: $5 Million
Parish Rebate: 50% of over-goal funds are returned to your parish
The CMA Supports Six Local Ministries
Funds are distributed based on the percentages shown below.
7%
New Evangelization
6%
St. Rita School for the Deaf
21%
Catholic Charities and Catholic Social Services
19%
Retired Archdiocesan Priests & Senior Clergy
20%
Campus, Hospital, and Prison Ministries
27%
Seminary and Vocations
Outside panels of trifold brochure.
Ways to Give
Make a Gift by Mail or at Mass
Pledge cards can be returned using the enclosed envelope or through your parish’s offertory basket at Mass.
Make a Gift Online
Visit aocstewardship.org or text “CMA2021” to (513) 586-1978 to give online.
Stock Donations
Last year, 28 households donated stock to the CMA for a total value of more than $60,000! Stock donation forms can be downloaded at aocstewardship.org, or email Matt Reinkemeyer in the CMA Office at mreinkemeyer@catholicaoc.org.
IRA Qualified Charitable Distribution (QCD)
Donors age 70 ½ or older may qualify to make a charitable gift directly from an IRA to the Catholic Ministries Appeal. Please consult your tax advisor to see if this gift option is right for you.
Become a CMA Partner
CMA Partners exemplify leadership giving. There are three ways to become a CMA Partner:
• Pledge 1% or more of your household income -or • Pledge $1,000 or more -or- • Set up a continuous monthly donation online
New This Year... Bicentennial Partner
In recognition of the Archdiocese Bicentennial in 2021, donors pledging $2021 or more will be recognized as a Bicentennial Partner!
To learn more, contact Matt Reinkemeyer at (513) 263-3345, or mreinkemeyer@catholicaoc.org.
Follow us @aocstewardship MNP Catholic Ministries Appeal 100 East 8th Street, Cincinnati, Ohio 45202
Your support of the CMA impacts thousands of lives in our communities.
Catholic Charities and Catholic Social Services
These organizations provide emergency relief, counseling, Su Casa Hispanic services, senior services, food for the hungry, and more.
Retired Archdiocesan Priests & Senior Clergy
The CMA assists our retired priests through contributions to the Priest Retirement Plan. For our priests who choose to postpone retirement and continue serving in active ministry beyond age 70, the CMA helps to cover the compensation of these priests.
Seminary and Vocations
Mount St. Mary’s Seminary & School of Theology offers seminarian education, diaconate formation, and lay pastoral ministry programs.
New Evangelization
The Center for the New Evangelization provides programming for some of the most important stages in people’s lives. Key areas of ministry include formation and training for Parish Leaders as well as running Archdiocesan evangelization ministries.
St. Rita School for the Deaf
St. Rita School for the Deaf meets the educational and social needs of children who are deaf or have communication needs. The school educates students in grades pre-K through 12.
Campus Ministry
Catholic Campus Ministry helps keep college students connected to their Catholic faith during this pivotal time in their lives.
The incarcerated receive support through RCIA classes, the celebration of Mass, the Sacrament of Reconciliation, and other faith-based programs.
Hospital Ministry
Catholic chaplains and lay pastoral ministers at local hospitals offer prayer, the sacraments, companionship during a hospital stay, and a listening presence to those in need.
Prison Ministry New Evangelization
12 Candlelight Masses are held per year, with an average of 120 young adults attending each one.
60 young adults are involved in faith formation in small groups.
Seminary and Vocations
For the current school year, 56 men are in formation for the Archdiocese of Cincinnati: 47 graduate-level seminarians and 9 college-level seminarians.
St. Rita School for the Deaf
student population:
63% Deaf or Hard of Hearing 30% Apraxic 5% Autism Spectrum
2% Down Syndrome 60% of the families live at or below poverty level.
Campus, Hospital, and Prison Ministries
Campus Ministry
The CMA supports Campus Ministry at the University of Cincinnati, Miami University, and Wright State University.
Hospital Ministry
Six local hospitals benefit from our Hospital Ministry: Kettering Medical Center Miami Valley Hospital University of Cincinnati Medical Center The Jewish Hospital Bethesda North Good Samaritan Hospital, Cincinnati
Prison Ministry
The CMA supports Prison Ministry at Lebanon Correctional, Warren Correctional, and Dayton Correctional Institutions.
Retired Archdiocesan Priests & Senior Clergy
Many of our priests continue their ministry for years after retirement by assisting parishes with Masses, hearing confessions, visiting the sick, and more. Currently, 95 priests receive retirement benefits. More than 5 million meals
are served annually through programs offered by
Catholic Charities Southwestern Ohio
and
Catholic Social Services
of the Miami Valley.
Inside panels of trifold brochure.
Our annual appeal poster is used in parishes to promote the Catholic Ministries Appeal (CMA) before, during, and after Announcement and Commitment Weekends. These posters would normally be distributed during in-person workshops for CMA parish leaders in December. However, due to the pandemic, those workshops were moved to virtual and the posters were mailed or hand delivered to the parishes. The poster was printed in two different sizes to accommodate the promotional needs of parishes. A Spanish version was also made available.
Each year our theme verse and image changes. This image was chosen to reflect our theme of “The Light shines in the darkness.” This same imagery is utilized for consistency in many of our other annual appeal marketing pieces.
The Catholic Ministries Appeal
Your gift to the CMA supports:
is the annual campaign to
support six local ministries
that teach, feed, and heal.
Catholic Charities and Catholic Social Services
St. Rita School for the Deaf
New Evangelization
Retired Archdiocesan Priests & Senior Clergy
Campus, Hospital and Prison Ministries
Seminary and Vocations
MNP
To learn more about the six ministries, follow us @aocstewardship
www.aocstewardship.org
- Juan 1:5
La Apelación de los Ministerios
Católicos es la campaña anual
para apoyar a seis ministerios
locales que enseñan,
alimentan y sanan.
Su regalo a la CMA es compatible con:
Caridades Católicas y Servicios Sociales Católicos Escuela de St. Rita para sordos Nueva evangelización Sacerdotes Arquidiocesanos Jubilados y Clero Mayores Ministerios de Campus, Hospitales y Prisiones Seminario y Vocaciones
MNP
Para obtener más información, síguenos @aocstewardship
www.aocstewardship.org
Sampling of marketing materials that were produced and placed on a website for parishes to download for their weekly bulletins and Mass communications. For a full list of materials made available to parishes please visit, https://www.aocstewardship.org/info-for-parish-staff/ and use the password “cma2007” to review all materials available.
- Juan 1:5
Sampling of CMA related pages on our aocstewardship.org website.
Information includes donation links, stock donation information, parish goal-to-date reporting, information about all 6 areas of ministry supported by the CMA, and much more!
Also on our website were blog stories. These stories complemented the videos and other promotional resources regarding the impact of the CMA and each of its ministries. These stories were then featured alongside their respective videos in email blasts to donors and potential donors.
This year we relied more heavily on direct email marketing than ever before. For the first couple months of the CMA we sent an email nearly every week; one email to donors sharing the impact of their gift and one email to non-donors inviting them to make a difference through their gift. Regular elements of these emails including an opening remark, a video, a related blog story, and updated goal information. Videos and the parish goal-to-date reports regularly received the most clicks. The increased email marketing helped to almost double the gifts made online this year. This year, $1.2 million was contributed online (last year, $700,000 was contributed).
For past donors we were able to merge their past giving information to remind them of their past support level.
Ministry email to donors.
Below is a sampling of images used across our Stewardship Department social media platforms. In addition, these platforms were used to more widely disseminate the video content discussed on previous pages. Complementary posts were also created on the main social media pages for the Archdiocese of Cincinnati as a whole.
Mhttps://www.facebook.com/aocstewardship N https://twitter.com/aocstewardship P https://www.instagram.com/taocstewardship
Help Make Th is the Best CMA Ever!
In 2013, the CMA had its best year with $5.65 million in pledges. The 2021 CMA is currently at $5.5 million pledged. How fi tting would it be for our Archdiocesan Bicentennial to be our new best CMA year?
“Th e Light shines in the darkness” - John 1:5
Your support is making a diff erence in the lives of people across the Archdiocese! Thank you! Learn more or donate today at www.AOCstewardship.org
CATHOLIC MINISTRIES APPEAL PARTNER S
The following piece was used in conjunction with our first direct-mail piece to Partner level givers ($1,000 or more) to promote increased giving and impact among these donors. This information was also made available on our website and linked in non-donor emails. Examples for each of the circles comes from the corresponding impact within our ministries. The Bicentennial Partner and Circle of Joy were added this year in honor of the Archdiocesan Bicentennial.
Faith Hope Charity Joy
Become a CMA Partner:
Pledge 1% or more of your household income - OR Pledge $1,000 or more - OR Set up a continuous monthly donation online
Become a Bicentennial Partner:
In recognition of the Bicentennial of the Archdiocese in 2021, any donor pledging $2021 or more will be recognized as a Bicentennial Partner! Please consider joining us at this or greater level as we look to the next 200 years of our Archdiocese!
Five Levels of Partner Giving and Impact:
Circle of Faith - $1,000 or more
• Provides retreat scholarships for 20 Campus Ministry students. • Covers costs of a Young Adult Candlelight Mass and Social. • Provides catechetical training for 10 Hispanic Ministry Leaders.
Bicentennial Partner - $2021 or more
(in honor of the Archdiocesan Bicentennial celebration) • Provides 20 weeks worth of meals for Campus Ministry events. • Allows Mass to be celebrated for 3 months in Prison Ministry. • Provides 2400 meals, serving a total of 160 families, through Catholic Charities Southwestern Ohio.
Circle of Hope - $5,000 or more
• Helps Catholic Social Services resettle a refugee family during their initial 90 days after arrival. • Provides scholarships for 250 youth to Totus Tuus, a parish-based youth formation program held each summer. • Provides 100% of the cost for a seminarian to complete his Parish Internship Year.
Circle of Charity - $10,000 or more
• Provides a typical course of mental health counseling for 8-12 people through Catholic Charities Southwestern Ohio. • Provides supplemental retiree health and prescription drug coverage for 3 retired archdiocesan priests each year. • Provides technology in 5 classrooms (20 children) for a year at St. Rita School for the Deaf.
Circle of Joy - $25,000
(new this year in connection to the Archbishop’s theme of joy in his pastoral letter, “Radiate Christ”) • Covers 75% of the annual salary for a hospital chaplain. The Hospital Ministry coordinates visits to a total of approximately 14,000 patients each year. • Provides resources for 150 engaged couples to attend a Genesis Retreat. • Provides almost 2 full-time FOCUS missionaries on our college campuses (Total cost is $30,000). • Provides 70% of the annual tuition, room, & board costs of a seminarian.
These buck slips are included with remittance mailings three times a year to remind donors of the impact there gift is making.
Thank You!
Your support is making an impact for ministries that teach, feed, and heal our communities.
The CMA suports campus ministry at 3 local universities: The University of Cincinnati, Miami University, and Wright State University. The Prison Minstry supports the incarcerated on all levels of spirituality, theology, and education. Building relationships with God and knowledge of the Catholic faith.
The following pages give examples of two of the three update and impact mailings we send to donors. These mailings are particularly important in keeping our non-email donors abreast of the impact their gift is making. These mailers are sent in April, June, and August. The first one in April allowed us to announce the crossing of our $5 million goal!
Thank you!
With your support, we recently crossed the $5 million campaign goal!
Here are a few examples of your contribution at work.
5 million+
meals are served annually through programs offered by Catholic Charities and Catholic Social Services.
Hospital Ministry 40,000
visits were made to patients, staff, and family members in 2020.
St. Rita School for the Deaf has more than 200
students enrolled in school.
New Evangelization 12 Candlelight Masses are held per year, with an average of 120 young adults attending each one.
CAMPAIGN UPDATE
As of March 31, 2021
Total CMA Goal $5,000,000
Total # of Pledges 21,804
Total Pledged to Date $5,131,511
Total Paid to Date $4,161,266
The CMA Supports Six Local Ministries
Funds are distributed based on the percentages shown below.
7%
New Evangelization
6%
St. Rita School for the Deaf
21%
Catholic Charities and Catholic Social Services
19%
Retired Archdiocesan Priests & Senior Clergy
20%
Campus, Hospital, and Prison Ministries
27%
Seminary and Vocations
For an up-to-date Appeal report, including CMA totals by parish, visit aocstewardship.org/cma
You are receiving this update bulletin because you made a contribution to the 2021 Catholic Ministries Appeal. Thank You!
Shining the Light on Seminary & Vocations
Mount St. Mary’s Seminary & School of Theology
(MTSM) is home to nearly 85 seminarians and 12 faculty and resident priests. In the past two years, MTSM has had 22 seminarians take priestly vows. Unfortunately, this year’s ordination, like last year, will certainly be different.
There have been so many changes in day to day living since the COVID-19 pandemic began and many challenges along the way. However, the seminarians preparing for the priesthood continue their journey through faith and creativity.
For the current academic year, 7 men will be ordained for the Archdiocese of Cincinnati.
The seminarians have had to adjust like everyone else, but because living in community is part of their formation, being separated has been difficult for them.
“The physical distance has created an emotional and spiritual distance, and that’s been a unique challenge for me as an ordained minister,” said Rev. Mr. Albert Beltz. “But it’s also presented unique opportunities for reflection and growth for us all.”
“It’s been a good occasion to remember that our
relationship with God is the most important thing
about us, in good times and in bad,” said Rev. Mr. Eddie Hoffmann. “While we all do our best to navigate these trying times, we can remember that the life of grace we received in baptism is an abundant source of joy even in the midst of trials.”
Despite the fact that the pandemic has had its challenges, the seminarians who will be ordained in May are looking forward to the next chapter in their lives. “Being able to offer the perfect sacrifice of praise to God in Holy Mass is number one on the list of reasons I’m excited for ordination,” explains Deacon Hoffmann.
For the past five years, Deacon Hoffmann has been at MTSM working to achieve his goal of becoming a priest. Priestly formation at MTSM, lasting from five to seven years, is centered on the development of four aspects: human, spiritual, intellectual and pastoral.
Each seminarian is formed and prepared for the priesthood through coursework and study, field education, spiritual direction and living in
community with one another. Although the pandemic has required adjustments and modifications, the seminarians have chosen to see changes as not just necessary, but exciting and hopeful.
“I’ve learned from many earlier experiences that no matter what obstacles and situations confront us in life, you tackle them head on and without fear,” said Deacon Beltz. “Because every challenge is an opportunity for God to demonstrate His greatness in the world, and He always supports those who believe in Him!” MTSM is the Archdiocese of Cincinnati’s graduate-level Catholic
Seminary and School of Theology with nearly 200 full
and part-time students. Founded in 1829 on a 75-acre campus MTSM provides preparation for ordination to the priesthood and permanent diaconate as part of Mount St. Mary’s Seminary. In addition, the School of Theology offers classes for graduate, non-degree and certification programs for laity, clergy and religious.
To read more about the CMA ministries please visit www.aocstewardship.org To subscribe to our email list scan in the QR code above or visit www.aocstewardship.org/subscribe
100 East Eighth Street Cincinnati, Ohio 45202
Nonprofit Organization U.S. Postage PAID
Cincinnati, OH Permit No. 6977
We are pleased to announce that we have now surpassed $5.7 million pledged making this year the Best CMA Year Ever! We are humbled by the generosity of so many donors just like you.
Thank you for your support!
Serving Patients and Families during COVID-19
By Sister Eileen Connelly
The ministry of presence and prayer is always an integral part of a hospital chaplain’s role, but even more so during the pandemic.
Anne Petratis is a longtime chaplain who currently serves at six medical facilities: Kettering, Grandview, Southview, Sycamore, Kettering Behavioral Health, and Soin hospitals, all in the Dayton area.
“Our ministry is constantly changing to provide support between the hospitals,” she said.
This includes offering services with fewer people since volunteers were furloughed early in the pandemic. “It’s me and Father Basil Toan Quang Doan (Chaplain/Moderator of the Catholic Vietnamese Community of Dayton),” Petratis noted. “We are also blessed to be able to bring in a rotation of priests to administer the Anointing of the Sick when needed and are thankful for their help.”
Particularly meaningful for Petratis has been seeing “how thankful people are for Communion. We see this with our patients and our staff. When we were on lockdown and I was able to bring Communion to the hospital, people were so thankful to be able to receive the Eucharist. Often they cried. It meant so much to be able to bring them Communion and to pray with them and to listen to the story of all that they have been through during this time of isolation. This has been one of the most sacred parts of the past year for me.”
One aspect of her ministry that has changed, said Petratis, “is how we minister to the families and the loved ones of those who are in the hospital. This has been such a difficult year for families. If their loved one is coming to the hospital from an extended care facility or a nursing home, the family may not have seen him or her for months. I was with a woman who had not seen her dad, who came in from a nursing home, for over nine months. When she saw how wasted away and confused he was, she just broke down and cried. It was heartbreaking. This has been a pretty common experience throughout the pandemic.”
“I do so many more phone calls now to family and sometimes friends
from all over the country,” she added. “For families with loved ones on the COVID-19 unit, it is often me reaching out to let them know we are here, that we will try to visit as we are allowed, and that we have priests who are willing to come in if their loved one needs to be anointed. And a lot of the time, I pray with the loved ones by phone if their family member is dying, or I meet them when they come into the hospital to say their final goodbyes.”
During these challenging times, said Petratis, support from the general public is critical, especially prayer: for hospital staff to stay healthy and able to continue to serve; for the patients who are feeling fearful and alone; for treatment that will save more lives; and for family members grieving the loss of a loved one.
“Their grief is often more complicated,” she explained. “Not being able to be with their loved one through their illness and at the time of their death is a heavy burden for many. We are praying that our support and prayers may bring them some comfort, healing, and hope as they grieve.”
“We would like to thank those who have reached out and have been supportive of our ministry throughout the pandemic. Thanks for being there through some tough times,” Petratis said. “Also, I would like to express gratitude to all those who have donated to the Catholic Ministries Appeal. Without your support, our ministry would not be able to be in the hospitals where we are currently serving. Please know that we are praying for you and your families. May God continue to bless you all with good health and safety.”
To read more about the CMA ministries, please visit www.aocstewardship.org To subscribe to our email list, scan in the QR code or visit www.aocstewardship.org/subscribe
Page 1 of Mailer Page 2 of Mailer
Agencies Meet Food Needs through Unique Programs, Partnerships
By Sister Eileen Connelly
Thanks to collaboration, unique programs, and support from donors and volunteers, Catholic Charities Southwestern Ohio (CCSWO) and Catholic Social Services of the Miami Valley (CSSMV) have continued to meet the needs of hungry individuals and families during the pandemic.
April Hoak, Food for All coordinator for CCSWO, said the agency was approached last year by Cincinnati’s Freestore Foodbank to partner with them in local distribution of the United States Department of Agriculture’s (USDA) Farmers to Families Food Boxes. The USDA established the program in cooperation with farmers, ranchers, food processors and distributors, and non-profit organizations to ensure all Americans have had fresh and wholesome food during COVID-19.
“The Freestore reached out to us since we’re familiar with mobile food distribution and had faith we could make this happen in our community,” Hoak explained.
Catholic Charities organized drive-thru distribution of the Farmers to Families Food Boxes on six dates in 2020 at Colerain Township Administration Complex, St. Xavier High School, St. Ursula Academy, and Xavier University as distribution sites. Between 1,200 and 1,400 boxes containing a variety of packaged and fresh food have been given away on each date, Hoak said.
What’s unique about Farmers to Families is that no identification is required, and there are no income or family member restrictions as with other programs. “There are no questions asked. It’s a very dignified process,” Hoak noted. “We trust that people will do the right thing with the food and share it with neighbors or family members who need help. People have been so grateful and said, ‘Thank you. Bless you, for doing this.’”
“I’m so proud and grateful that we’re involved,” she added. “Volunteers from the local Catholic community have come out to help. It’s a reminder to me that all of us, from our clients to our CMA donors, are connected by the love of God and as members of the body of Christ.” In Dayton, volunteers and staff at Catholic Social Services’ Choice Food Pantry didn’t let the snow and cold put a damper on their food distribution efforts. Back in late November, at the first sign of inclement weather, they realized pantry services could be impacted, whether it was by Foodbank deliveries not being able to be dropped off, or COVID restrictions on the number of people in the building. Rather than turn clients away, the staff came up with the idea of filling drawstring “to go” bags with essential food items, such as peanut butter, rice, and fruit, to get clients through until they could make a regular monthly pantry visit.
The bags have since taken off, said Mike Hoendorf, parish and community relations coordinator for CSSMV, thanks to enthusiastic support from neighboring parishes and schools. St. Charles Borromeo, St. Albert, and Incarnation, along with Chaminade Julienne and Carroll high schools have made bags and/or collected supplies. Approximately 400 bags have been assembled so far, with the goal of having 500 in stock at the pantry.
“People were definitely been appreciative of the bags on days when there was bad weather,” Hoendorf said. “The bags are easy to carry and give them their essentials.”
An added bonus, he explained, is that the “to go” bags have stimulated additional conversation about parish engagement in CSSMV’s efforts. “This gives the parishes something concrete they can do and addresses a very specific need. It has really allowed the parishes to get a glimpse of our everyday operations and how our work affects our clients,” Hoendorf explained. “I think it helps the parishes and all our donors understand how important their support is to our mission. That’s something we’re very grateful for.”
The Catholic Ministries Appeal (CMA) distributes 21% of its funds in support of Catholic Charities Southwestern Ohio and Catholic Social Services of the Miami Valley.
To learn more about the CMA please visit www.aocstewardship.org
Fr. Shearer reflects on Priesthood, Retirement
By Sister Eileen Connelly
As a child growing up in Our Lady of Mercy Parish in Dayton, the young Tom Shearer had the opportunity to get to know “some really good priests.” Among them was Father George Steinkamp, founding pastor of Our Lady of Mercy, who was a regular dinner guest at the Shearer home.
After graduating from Chaminade High School, Shearer went on to attend college, studying archeology and anthropology. “I was happy,” he said, “but found myself looking for something with more purpose.”
He found the inspiration he was looking for at a vocation presentation at an area parish, ultimately finishing college at St. Gregory’s Seminary, then attending Mount St. Mary’s Seminary. Father Shearer was ordained in 1978.
“The priests I came to know growing up and as a young man were good, caring people, and very human,” he explained. “That made a difference and is what made me open to the possibility of this type of ministry.”
Father Shearer’s first assignment was teaching at Fenwick High School, an experience he loved. He went on to serve at St. Anthony Parish in Dayton, where, he said, “the beautiful congregation taught me how to be a pastor. They were tolerant of my mistakes and taught me new and better ways of thinking and doing things. I’m so grateful for them.”
As pastor of St. Henry Parish in Dayton and Our Lady of Good Hope in Miamisburg, Father Shearer led the faith communities as they formed a pastoral region. “The parishes are very different and made up of great people,” he said. “Again, it was a real learning experience for me. You come to a parish with certain gifts, knowledge, and experiences, and by walking together with the parishioners, it really works. I’ve learned something and been given something with every assignment.”
Father Shearer took medical retirement in 2019. After a period of rest and recovery, he currently enjoys ministering to his neighbors and “being present to them and getting to know them at a deeper level,” assisting with Masses and the sacrament of reconciliation at nearby parishes, and pursuing his favorite hobby: painting.
Reflecting on his years in priestly ministry, Father Shearer said hearing confessions has been one of the most rewarding aspects. “It makes you humble, and you get to be with people in times of conflict and reconciliation, to reassure them and to challenge them,” he said. “You get to see God at work putting forgiveness in peoples’ lives. It’s like witnessing creation.”
Father Shearer expressed his gratitude for the CMA’s support of retired priests saying, “It frees us to be healthy and to be helpful, to take some of the pressure off our fellow priests, and give them a
CAMPAIGN UPDATE
As of June 11, 2021
Total CMA Goal $5,000,000
Total # of Pledges 24,549
Total Pledged to Date $5,716,587
Total Paid to Date $5,012,343
The CMA Supports Six Local Ministries
Funds are distributed based on the percentages shown below.
7%
New Evangelization
6%
St. Rita School for the Deaf
21%
Catholic Charities and Catholic Social Services
19%
Retired Archdiocesan Priests & Senior Clergy
20%
Campus, Hospital, and Prison Ministries
27%
Seminary and Vocations
For an up-to-date Appeal report, including CMA totals by parish, visit aocstewardship.org/cma
Page 3 of Mailer Page 4 of Mailer
This piece was used on the back of our second direct-mail letter. It allowed us to remind donors of all the areas supported by the CMA and the impact those ministries are making across the 19 counties of the Archdiocese.
“The Light shines in the darkness”
- John 1:5
Your support of the CMA impacts thousands of lives in our communities.
Catholic Charities and Catholic Social Services
These organizations provide emergency relief, counseling, Su Casa Hispanic services, senior services, food for the hungry, and more.
Retired Archdiocesan Priests & Senior Clergy
The CMA assists our retired priests through contributions to the Priest Retirement Plan. For our priests who choose to postpone retirement and continue serving in active ministry beyond age 70, the CMA helps to cover the compensation of these priests.
Seminary and Vocations
Mount St. Mary’s Seminary & School of Theology offers seminarian education, diaconate formation, and lay pastoral ministry programs.
St. Rita School for the Deaf
St. Rita School for the Deaf meets the educational and social needs of children who are deaf or have communication needs. The school educates students in grades pre-K through 12.
New Evangelization
The Center for the New Evangelization provides programming for some of the most important stages in people’s lives. Key areas of ministry include formation and training for Parish Leaders as well as running Archdiocesan evangelization ministries.
Campus Ministry
Catholic Campus Ministry helps keep college students connected to their Catholic faith during this pivotal time in their lives.
Hospital Ministry
Catholic chaplains and lay pastoral ministers at local hospitals offer prayer, the sacraments, companionship during a hospital stay, and a listening presence to those in need.
Prison Ministry
The incarcerated receive support through RCIA classes, the celebration of Mass, the Sacrament of Reconciliation, and other faith-based programs.
Campus Ministry The CMA supports Campus Ministry at the University of Cincinnati, Miami University, and Wright State University.
St. Rita School for the Deaf has more than 200
enrolled in school.
Seminary and Vocations For the current school year, 56
men are in formation for the Archdiocese of Cincinnati
New Evangelization 600
couples were prepared for marriage in 2020.
Prison Ministry The CMA supports Prison Ministry at Lebanon Correctional, Warren Correctional, and Dayton Correctional Institutions.
Make a Gift Online Visit AOCstewardship.org or text “CMA2021” to (513) 586-1978 to give online.
This advertisement was created for the Catholic Telegraph Magazine which goes to all registered households in the Archdiocese. This was used in the FebruCMA 2021_CatholicTelegraph full page ad.pdf 1 12/15/20 12:11 PM ary issue of the Catholic Telegraph which landed in homes in close proximity to Commitment Weekend of the CMA.
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