Overview & Key Points

The main promotional phase of the CMA occurs from late January through early June each year. Planning and additional CMA activities take place throughout the remainder of the year. Below is an outline of the key activities that took place between July 1, 2020 and June 30, 2021.

July 2020

• Discern and Decide on CMA 2021 Theme (see page 6) • Finalize Dates for all Fall Events • Begin Video Production with CMA Ministries (see pages 25-29)

August 2020

• Continue Video Production with CMA Ministries • In thanksgiving for support toward the previous year’s Appeal, three Regional CMA Masses of Thanksgiving with Archbishop Schnurr are celebrated throughout the Archdiocese. Hosting parishes are selected based on reaching/exceeding their goal. • Preparations for the Fall CMA Partner Thank You Event (due to the pandemic, the event was moved to a virtual event this past year – see page 7)

September 2020

• Publish the CMA 2020 Impact Report (annual report of the past year results mailed to all CMA donors from the previous year) • Finish Video Production with CMA Ministries • Build CMA 2021 website and online giving pages (see page 35)

October 2020

• Host Virtual CMA Partner Thank You Event (see page 7) • Produce Main CMA 2021 Creative Pieces (Brochure, Poster, Parish Materials, etc. – see pages 30-34) • Preparations for CMA 2021 Kickoff Events (due to the pandemic, kick-off events were moved to virtual format this past year – see page 7)

November 2020

• Host CMA 2021 Virtual Kickoff Events with Archbishop; world premiere of the 2021 CMA Video! • Finalize additional CMA 2021 Creative Pieces (Social Media Graphics, Back of Letter Pieces, Remit Buck Slips, etc. – see pages 42-44, 46, 50) • Invite Continuous/Recurring Online Donors to confirm/increase support for the upcoming Appeal starting in January