World Tourism Destinations Forum 2018 BUILDING AN OUTSTANDING
WORLD-CLASS
TOURISM DESTINATION
4 - 5 DECEMBER 2018 Royale Chulan Kuala Lumpur, Malaysia
Organised by:
Knowledge Partner:
Supported by:
Sustainable Tourism Lead:
Conference Sponsor:
www.worldtourismdestinationsforum.com
OVERVIEW Tourism Des�na�on can be conceptualised in many ways. They are o�en defined as the ‘pulling power’ or ‘magne�sm’ that a�racts tourist to a specific city or certain loca�on. The crea�on of dis�nc�ve des�na�on which stand out in a compe��ve environment is important. The success of a des�na�on relies on development of right products, deployment of effec�ve mechanism and tools to support visita�on and the effec�ve communica�ons with the market. A des�na�on also need to be planned to achieve sustainable tourism development that respect local community, create appropriate employment, maintains the natural environment, and delivers a quality visitor experience. When commercialised properly, a means of genera�ng that s�mulates economic growth is possible.
The World Tourism Des�na�ons Forum 2018 (WTDF 2018), themed “BUILDING AN OUTSTANDING WORLD-CLASS TOURISM DESTINATION”, is designed to provide an interac�ve pla�orm for municipali�es, city planning and development experts, tourism and hospitality products and services providers, government leaders, policy makers and captains of industry from across the region to converge; meet face to face to discuss a wide spectrum of issues pertaining to tourism des�na�ons planning, development and management. This will be an ideal pla�orm to share prac�cal frameworks and best prac�ces at the same �me discover and capitalise the rise of digital technologies in tourism des�na�on planning, development, management and marke�ng. WTDF 2018 will also serves as a pla�orm to connect, explore and align goals, objec�ves and business model as part of the tourism des�na�on ecosystem reliance.
WHY ATTEND?
KEY AREAS TO BE EXPLORED
• Hear from global inspiring tourism des�na�ons planners and experts on prac�cal frameworks and best prac�ces • Acquire new skills and strategies in planning and developing tourism des�na�on of the future • Capitalise on the rise of digital technologies; discover how you can plan and develop modern urban tourism des�na�on with the latest tools, innova�ve technologies and new trends that char�ng your ci�es on the global map • Sharing knowledge and experiences on the sustainability of global tourism des�na�on • Network and exchange of ideas and insights with key regulators and captains of the industry • Explore current and emerging strategic development plans and opportunity • Connect with leading solu�on providers, planners, consultants and tourism des�na�on enablers
• • • • • • • • • • • •
Global Tourism Des�na�ons Trends and Analysis Designing and Managing Sustainable Experiences Funding of Tourism Infrastructures Des�na�on Marke�ng Strategies Cultural Architectures as Sustainable Urban Tourism Products Sustainable Tourism Des�na�ons: Key Drivers Niche Tourism Products as Urban Economic Driver Green & Smart Tourism Infrastructure Planning & Managing Urban Heritage Areas Integra�ng Digital Technologies in Tourism Ci�es Development Varied Elements Management for Sustainable Tourism Ci�es Overtourism Vs Undertourism: How Can We Avoid It
Endorsed by : MALAYSIAN ASSOCIATION OF TOUR & TRAVEL AGENTS The National Travel Association
Malaysia New Zealand Chamber of Commerce (MNZCC)
Singapore Institute of Building Limited
Media Partners :
Worl d Construction Today
1
Tourism Educators Association of Malaysia
Malaysia Green Building Confederation
THE ECONOMIC IMPACT OF TOURISM
1,500
1.0
1,000
0.5
500
0.0
% OF WHOLE ECONOMY GDP
14,000
14.0
12,000
12.0
10,000
10.0
8,000
8.0
6,000
6.0
4,000
4.0
2,000
2.0
2017
Direct
2018
Indirect
Induced
2028
2018
The total contribu�on of Travel & Tourism to GDP was USD8,272.3bn (10.4% of GDP) in 2017, and is forecast to rise by 4.0% in 2018, and to rise by 3.8% pa to USD12,450.1bn (11.7% of GDP) in 2028. 2017
2018
Indirect
2028
Induced
‘000 JOBS
% OF WHOLE ECONOMY EMPLOYMENT
160,000
4.3
World: Direct Contribution
4.2 4.1
120,000
4.0
100,000
3.9
of Travel & Tourism to Employement
3.8
80,000
DIRECT CONTRIBUTION
3.7
60,000
3.6 3.5
40,000
3.4
20,000
3.3 2028
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2028
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
3.2 2008
0
2017
2016
World: Total Contribution GDP: TOTAL CONTRIBUTION
Direct
140,000
The direct contribu�on of Travel & Tourism to GDP was USD2,570.1bn (3.2% of total GDP) in 2017, and is forecast to rise by 4.0% in 2018, and to rise by 3.8% pa, from 2018-2028, to USD3,890.0bn (3.6% of total GDP) in 2028.
of Travel & Tourism to GDP
0.0
2028
2015
2014
2013
2012
2011
2010
2009
DIRECT CONTRIBUTION
CONSTANT 2017 USDBN
0
World: Direct Contribution of Travel & Tourism to GDP
2008
2010
2028
1.5
2018
2,000
2017
2.0
2016
2.5
2,500
2015
3,000
2014
3.0
2013
3.5
3,500
2012
4,000
2011
4.0
2009
% OF WHOLE ECONOMY GDP
2008
CONSTANT 2017 USDBN 4,500
The direct contribu�on of Travel & Tourism to GDP was USD2,570.1bn (3.2% of total GDP) in 2017, and is forecast to rise by 4.0% in 2018, and to rise by 3.8% pa, from 2018-2028, to USD3,890.0bn (3.6% of total GDP) in 2028.
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THE ECONOMIC IMPACT OF TOURISM ‘000 JOBS
% OF WHOLE ECONOMY EMPLOYMENT
450,000
14.0
400,000
12.0
350,000
World: Total Contribution of Travel & Tourism to Employement
10.0
300,000
8.0
250,000
EMPLOYMENT: TOTAL CONTRIBUTION
In 2017, the total contribu�on of Travel & Tourism to employment, including jobs indirectly supported by the industry, was 9.9% of total employment (313,221,000 jobs). This is expected to rise by 3.0% in 2018 to 322,666,000 jobs and rise by 2.5% pa to 413,556,000 jobs in 2028 (11.6% of total).
6.0
200,000
4.0
150,000
2.0
100,000 50,000
2017
2018
Direct
Indirect
0.0
2028
Induced
2017
Direct
2018
Indirect
2028
Induced
World: Visitor Exports and
FOREIGN VISITORS EXPORTS AS % OF TOTAL EXPORTS
CONSTANT 2017 USDBN 2,500
2,500
2,000
2,000
1,500
1,500
1,000
1,000
8.0 7.0
International Tourist Arrivals
6.0
0
Visitor exports generated USD1,494.2bn (6.5% of total exports) in 2017. This is forecast to grow by 3.9% in 2018, and grow by 4.1% pa, from 2018-2028, to USD2,311.4bn in 2028 (6.9% of total).
3.0 2.0
CONSTANT 2017 USDBN
% OF WHOLE ECONOMY INVESTMENT
1,600
6.0
1,400
2028
2018
2017
2016
2015
2014
2013
2012
Foreign Tourist Arrivals (RHS)
2011
0.0
Foreign Visitor Exports (LHS)
2010
1.0 2009
2028
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
0
500
VISITOR EXPORTS
4.0
2008
500
5.0
World: Capital Investment In Travel & Tourism
5.0
1,200 4.0
1,000 800
INVESTMENT
3.0
600
Travel & Tourism investment in 2017 was USD882.4bn, or 4.5% of total investment. It should rise by 4.8% in 2018, and rise by 4.3% pa over the next ten years to USD1,408.3bn in 2028 (5.1% of total).
2.0
400
2028
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
2028
2018
2017
2016
2015
2014
2013
2012
2011
0.0 2010
2009
2008
0
2008
1.0
200
(source: Travel & Tourism Economic Impact 2018)
3
TOP
DESTINATION CITIES (Measured by Overnight Interna�onal Visitors) (source: Mastercard Des�na�on Ci�es Index)
OVERNIGHT INTERNATIONAL VISITOR
SPENDING GLOBALLY
(source: Mastercard Des�na�on Ci�es Index)
ADDITIONAL SPENDING INSIGHTS FOR
THE GLOBAL
TOP 20 DESTINATION CITIES (source: Mastercard Des�na�on Ci�es Index)
4
PROGRAM : Day One DAY ONE: 4 DECEMBER 2018 8:00am
World Tourism Destinations Forum 2018 Registration Venue: Foyer of Tamingsari Ballroom, Ground Level, Royale Chulan Kuala Lumpur, Malaysia
8:30am
Delegates to be seated at the Conference Hall Venue: Tamingsari Ballroom, Ground Level, Royale Chulan Kuala Lumpur, Malaysia
8:45am
Arrival of Guest of Honor YB Datuk Mohamaddin bin Ketapi, Minister, Ministry of Tourism, Arts and Culture Malaysia
OPENING CEREMONY 8:55am
Cultural Dance
9:00am
WELCOME ADDRESS YBhg. Datuk Abdul Aziz S.A. Kadir, Chairman, Confexhub
9:05am
INAUGURAL ADDRESS AND LAUNCH OF WORLD TOURISM DESTINATIONS FORUM 2018 YB Datuk Mohamaddin bin Ketapi, Minister, Ministry of Tourism, Arts and Culture Malaysia
9:30am
SPECIAL ADDRESS: AN ANALYSIS ON INTERNATIONAL VISITORS ARRIVALS AND SPENDING TRENDS IN ASIA PACIFIC DESTINATIONS Mr. Glenn B Maguire, Principal Asia Pacific Economist, Visa
10:00am
Networking & Refreshment Break
PLENARY SESSION 10:30am
Keynote Speech 1: The Changing Nature of Travel Mr. Dionisis Kolokotsas, Head of Inclusive & Sustainable development Asia-Pacific, Public Policy and Government Relation, Google
11:00am
Keynote Speech 2: Strategies For Crisis Preparedness of Tourist Destinations Dr. Berk van Walbeek, Managing Director, The Winning Edge
11:30am
Keynote Speech 3: Technology Impact on Tourism Mr. Barry Lim, Senior Director- Public Sector & Government Practise, Frost & Sullivan Asia Pacific
12:00am
Keynote Speech 4: Building Effective Destination Marketing Strategies With The Highest Roi Mr Gerrit Kruger, Founding Partner and Managing Director, Chameleon Strategies & Advisor to the Executive Director, Mekong Tourism Coordinating Office
12:30pm
Luncheon for Guest Speakers and Delegates
SESSION ONE: HISTORICAL & CULTURAL ARCHITECTURES AS UNIQUE URBAN TOURISM PRODUCTS Session Chairman: Ms. Norliza Hashim, Chief Executive, Urbanice Malaysia 1:30pm
Paper 1: The Planning and Management of Urban Heritage Destinations in Asia Prof. Dr. Walter Jamieson FCIP RPP, Adjunct Professor, Hospitality and Tourism Management, Ryerson University and Chief Innovation Officer, Green Door Solutions Ltd.
2:00pm
Paper 2: Can Museums Be A Driver of Tourism in Asia? Ms. Moe Chiba, Programme Specialist and Head of Unit, Culture, UNESCO Jakarta
2:30pm
Open Forum: Comments, Questions and Answers
2:40pm
Networking & Refreshment Break
SESSION TWO: SUSTAINABLE TOURISM DESTINATIONS: KEY DRIVERS
Session Chairman: Prof. Dr. Walter Jamieson FCIP RPP, Adjunct Professor, Hospitality and Tourism Management, Ryerson University and Chief Innovation Officer, Green Door Solutions Ltd. Presented by
:
- Global Leader in Sustainable Tourism
3:10pm
Paper 3: Achieving Sustainable Destination Management: Opportunities & Strategies Mr. Piet van Zyl, Chief Sustainability Advisor, Integrative Design & Project Management (IDPM)
3:40pm
Paper 4: Global Drive Towards Greener Travel; Connecting Green Destinations To Sustainability Conscious Travelers Ms. Lonneke de Kort, Director, BookDifferent.com
4:10pm
Paper 5: Green Your Tourism Destination Through Responsible Procurement Mr. Supun Nigamuni, General Manager, Control Union Malaysia
4:40pm
SUSTAINABLE TOURISM DEVELOPMENT FORUM: DEVELOPMENT OF SUSTAINABLE TOURISM DESTINATION: DIRECTIONS, STRATEGIES & COMMITMENTS Moderator: Prof. Dr. Walter Jamieson FCIP RPP, Adjunct Professor, Hospitality and Tourism Management, Ryerson University and Chief Innovation Officer, Green Door Solutions Ltd. Panellists: Mr. Piet van Zyl, Chief Sustainability Advisor, Integrative Design & Project Management (IDPM) Ms. Lonneke de Kort, Director, BookDifferent.com Mr. Supun Nigamuni, General Manager, Control Union Malaysia
5:30pm
CONFERENCE DAY 1 ENDS
*This Program is subjected to change and for updated program, please logon on to www.worldtourismdes�na�onsforum.com Program @ 3 October2018 5
PROGRAM : Day Two DAY TWO: 5 DECEMBER 2018 SESSION THREE: ENHANCING DESTINATIONS COMPETITIVENESS THROUGH GREEN & UNIQUE TOURISM INFRASTRUCTURE Session Chairman: Mr Gerrit Kruger, Founding Partner and Managing Director, Chameleon Strategies & Advisor to the Executive Director, Mekong Tourism Coordinating Office 9:00am
Paper 6: Creation of New Tourism Destination with Green and Iconic Infrastructure Mr. Zaqi Fathis, Computation Designer, Researcher, Architect, Weijenberg Pte. Ltd
9.30am
Paper 7: Strategic Planning and Development of Iconic Tourism Infrastructure Dato’ Kamal Ariffin Zaharin, Director, DPZ Asia
10:00am
Paper 8: Designing World Class Entertainment Infrastructure as a Tourism Destination Mr. Matthew Dawson, Vice President - Business Development, FORREC
10:30am
Open Forum: Comments, Questions and Answers
10:40am
Networking & Refreshment Break
SESSION FOUR: VARIED ELEMENTS MANAGEMENT FOR SUSTAINABLE TOURISM CITIES Session Chairman: Ms. Moe Chiba, Programme Specialist and Head of Unit, Culture, UNESCO Jakarta 11:10am
Paper 9: Meeting Tourist’s Expectation on Smartness, Safety & Security in Cities Mr. Eric Loh, Exco Member, Smart Cities Network Ltd.
11:40am
Paper 10: How to Stop ‘City Breaks’ Killing Our Cities: The Planner’s Perspective Ms. Norliza Hashim, Chief Executive, Urbanice Malaysia
12:10pm
Open Forum: Comments, Questions and Answers
12:20pm
Luncheon for Guest Speakers and Delegates
SESSION FIVE: INTEGRATING DIGITAL TECHNOLOGIES IN TOURISM CITIES DEVELOPMENT
Session Chairman: Mr. Barry Lim, Senior Director- Public Sector & Government Practise, Frost & Sullivan Asia Pacific 1:20pm
Paper 11: Enhancing Tourism Experience Through Smart Mobility Mr. Farizul Baharom, Associate, Six Infinity Xterra Sdn.Bhd.
1:50pm
Paper 12: Impact of New Age Technology on Tourism: Role of AI, Robotics, Blockchain on Various Stakeholders Mr. Effendy Zulkifly CEO, Blockchain Academy Asia & Co-Founder, Crypto Valley Malaysia
2:20pm
Paper 13: Bridging The Gap in Tourism Activity Using Tech Solutions Mr. Parthiven Shan, Chief Executive Officer and Co-Founder, Tripcarte.asia
2:50pm
Open Forum: Comments, Questions and Answers
3:00pm
Networking & Refreshment Break
3:30pm
TOURISM INDUSTRY CATALYST FORUM: OVERTOURISM VS UNDERTOURISM: HOW CAN WE AVOID IT – THE PLANNERS PERSPECTIVE Moderator: Prof. Dato’ Dr. Ahmad B. Ibrahim, Senior Advisor, Fraunhofer & Professor, UCSI University Panel Speakers: Tan Sri Datuk Seri Panglima Abdul Kadir bin Hj. Sheikh Fadzir, Executive Chairman, Sazean Group Prof. Dr. Walter Jamieson FCIP RPP, Adjunct Professor, Hospitality and Tourism Management, Ryerson University and Chief Innovation Officer, Green Door Solutions Ltd. Ms. Moe Chiba, Programme Specialist and Head of Unit, Culture, UNESCO Jakarta Mr Gerrit Kruger, Founding Partner and Managing Director, Chameleon Strategies & Advisor to the Executive Director, Mekong Tourism Coordinating Office Ms. Norliza Hashim, Chief Executive, Urbanice Malaysia
4:30pm
CONFERENCE DAY 2 ENDS
*This Program is subjected to change and for updated program, please logon on to www.worldtourismdes�na�onsforum.com Program @ 3 October2018 6
ADVISORY COMMITTEE Prof. Dr. Walter Jamieson Director of the Service Innovation Program, College of Innovation Thammasat University, Thailand
For more than 40 years Professor Dr. Walter Jamieson has worked to bridge and challenge the academic and consultancy worlds through crea�ve, innova�ve and out-of-the-box thinking. Jamieson has, through his work, made significant contribu�ons to organisa�ons at the interna�onal, na�onal and local levels (ADB, UNWTO,ESCAP, UNESCO, JICA and ASEAN). His ac�vi�es have included heritage, planning and tourism work in Canada, research and consultancy work in China, extensive community-based tourism work in Southeast Asia, and explora�on of the power of tourism as a tool for cultural, economic and social development all over the world. Jamieson has held high posi�ons in universi�es in Canada, the United States and throughout Asia, including in Thailand and Japan. His awards and recogni�ons include the Queen's Jubilee Medal for his contribu�ons to heritage preserva�on in Canada, the Heritage Canada Lieutenant Governor’s Award, and his elec�on to the College of Fellows of the Canadian Ins�tute of Planners. He has authored and contributed to 140 academic publica�ons and over 150 consultancy and research projects. Recent consultancies include par�cipa�on in the ASEAN Tourism Strategic Plan; the ASEAN Tourism Marke�ng Strategy; Myanmar Tourism Master Plan and the updated ‘Greater Mekong Subregion Tourism Sector Strategy (2016-2025)’. Currently, Jamieson is an Adjunct Professor at Ryerson University in Toronto, Canada; Dis�nguished Adjunct Professor at the Asian Ins�tute of Technology, Bangkok, Thailand; and Chief Innova�on Officer at Green Door Solu�ons Ltd.
Datuk Dr. Abdul Aziz S.A. Kadir Chairman, Confexhub Group
Datuk Dr. Abdul Aziz S.A. Kadir is the Chairman of Confexhub Group a thought leader network solu�ons provider of thought leader conferences and exhibi�ons. The objec�ves of the of the thought leader conferences and exhibi�ons business are to aid the growth and development of the Asian economies though the flow of reliable and quality researched business analy�cs and industry informa�on from various industry pla�orms created for business leaders, industry experts and policy makers. Prior to joining Confexhub, he has spent more than 35 years in the Natural Rubber industry, having served the Rubber Research Ins�tute of Malaysia in different capaci�es including 12 years as its Director before being appointed as the first Director-General of the Malaysian Rubber Board. Mr. Christopher Khoo Managing Director, MasterConsult Services Pte Ltd
Christopher Khoo is owner and managing director of MasterConsult Services since 2002, Singapore’s leading specialist tourism consultancy. Prior to this, he was Asia Pacific Director at PricewaterhouseCoopers Consul�ng (Hospitality and Leisure). He spent fi�een years at Singapore Tourism Board, which included ten years overseeing their European opera�ons. Christopher has worked extensively with property developers, tourism/leisure organisa�ons and government authori�es from Abu Dhabi, India, China, Nepal, Russia, Malaysia and Singapore. He graduated with a degree in Produc�on Engineering from West Germany and obtained his MBA from City University Business School in London, United Kingdom. MasterConsult Services offers all tourism services including tourism master planning, MICE development, market/feasibility studies, capacity building programmes and des�na�on development plans for public and private sector clients, including major donor agencies and interna�onal associa�ons like the World Bank, Japanese Investment Coopera�on Agency, the Commonwealth Secretariat and the Caribbean Tourism Organiza�on. His most recent projects include developing leisure clusters of a�rac�ons for private developers in China and Malaysia and des�na�on development plans for Nepal. He also provides customised tourism training courses and has trained hundreds of travel and tourism professionals from over 50 countries.
7
ADVISORY COMMITTEE Ms. Khathijah Md Jaafar Associate Director, DPZ Asia
Ms. Khathijah was trained in City and Regional Planning at California Polytechnic University (Cal Poly, SLO) where she worked in the local planning firms during her student and a�er gradua�on years. Though her training focuses on physical planning and urban design, she has throughout her 25 years of consultancy been exposed to regional planning, strategic planning, rural development, socio economic and tourism planning. In more than half of the master plans and studies, Khathijah was involved in project management and coordina�on. Her scope of work and experience includes the United States, Brunei, Indonesia, Vietnam and the Middle East. She has experience in undertaking short term technical assistance projects with the Asian Development Bank. Having spent �me in East Malaysia, she is very well versed with Sarawak, Sabah and the Federal Territory of Labuan especially with regards to regional, strategic, rural and tourism planning and development. Khathijah’s involvement with corporate management and strategic business development was significant during her tenancy as a consultant advisor to PPES Works (a subsidiary of the public listed Cahya Mata Sarawak). She now spends more �me residing in Sarawak although she communtes between her homes in Kuching and KL regularly. Besides professional work, Khathijah is an ac�ve par�cipant in the areas of community development and poverty eradica�on. She was appointed as EXCO member of YAKIN, established under Sarawak Founda�on specifically to tackle poverty in the State of Sarawak. Khathijah has now put a footstep in becoming a ecotourism player through her beach homestay, beach cafe and river cruise. She leads an ac�ve lifestyle by engaging in hiking, mountain climbing and jungle trekking. Being a licenced PADI diver, she is always keen to explore the underwater world during her travel and leisure �me. She is married to Dr Nasrudin Salleh and blessed with six children.
Mr. Wonwhee Kim Partner, Director Asia, Pro Forma Advisors LLC, US
Mr. Kim specializes in the analysis and valua�on of leisure oriented land uses. His work has primarily been in the economics of theme parks, casinos, resorts, mixed use centers, and infrastructure developments. His clientele has included conglomerates, real estate developers, gaming operators, interna�onal movie studios, and various local governments. Mr. Kim began his career at a real estate brokerage and private equity fund specializing in the investment of retail centers and offices in the Western United States, and began his prac�ce with the consul�ng firm Economics Research Associates (ERA). Mr. Kim is a co-founder of Pro Forma Advisors. Wonwhee is a graduate of the Wharton School and College of Arts and Sciences of the University of Pennsylvania, and holds an MBA from Berkeley-Haas. Wonwhee speaks Korean and Mandarin.
8
THE EXHIBITION / SPONSORSHIP OPPORTUNITIES If you are an expert in these fields, this is a superb pla�orm to engage with key-decision makers who ac�vely inves�ng in urban tourism development. • Consultancy • Data Analy�cs • Digital Technologies Provider • Financing Ins�tu�on • Tourism Des�na�on Manager • Tourism Products Planner / Developer • Training & Development • Urban Planner
THE EXHIBITION / SPONSORSHIP OPPORTUNITIES
Tourism des�na�on owners and local governments are fully aware of the need to constantly review and upgrade their facili�es with new trends and technologies. However, where to start and how to revamp is complex. There is no one-size strategy that fits all and each organiza�on will need a tailor-made masterplan that aligns with their objec�ves and priori�es.
WHY EXHIBIT? • Support exis�ng clients • Generate and establish new sales leads & contacts • Build network & collabora�on • Project brand image and stay compe��ve in the industry. • Establish your presence in a new market.
Contact us now to discuss customised sponsorship packages that will maximise your business opportuni�es T: +603 2771 1668 E: conference@confexhub.com
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SPONSORSHIP OPTIONS
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6
6
6
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sqm
5
3
2
2
2
2
2
2
5
5
5
5
5
5
Bag Insertion Token by GOH Special Recognition from Podium Conference Pass Exhibitor Pass
2
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