SeneGence Product Knowledge Guide

Product Knowledge Guide SenseCosmetics & SeneDerm SkinCare

Corporate Contact Information SeneGence International opened its Corporate Headquarters on April 29, 2000 in Newport Beach, California.

Corporate Contact Information: SeneGence International 19651 Alter Foothill Ranch, CA 92610 USA SeneCare: (949) 860-1860 Office: (949) 521-6161 California (918) 248-1278 Oklahoma Email: Info@SeneGence.com

SeneCare Canada

8561 Commerce Court Burnaby, BC V5A 4N6 SeneCare: (604) 239-2195 Office: (604) 239-2265 Email: Info@SeneGence.com

SeneCare Australia

1/1 Strathaird Rd. Bundall, QLD 4217 Phone: 1800LipSense Email: Australiainfo@SeneGence.com

Your SeneGence Distributor ID #:_______________________________ Sponsor Information: Sponsor Name:_____________________________ ID #:_________________________________ Telephone #:_______________________________ Cell #:________________________________ Email address:______________________________

Crown Princess Information: Crown Princess Name:_______________________ ID #:_________________________________ Telephone #:_______________________________ Cell #:________________________________ Email address:___________________________________________________________________

Table of Contents Section I: Senegence International

10

10 10 10 13

Mission Statement Evolution of SeneGence Blue and Gold with Hues of Green SeneGence Commitment

Section II: About Your Skin

15

15 15 15 16 17 19 19 20 21 21 22 23 23 24 25 25 26

About Your Skin SeneDerm Anti-Aging SkinCare Systems: The Science of Your Skin Our Youthful Skin Structure of the Skin The Epidermis The Dermis The Subcutaneous Layer The Skin’s Worst Enemy–The Sun Determining Skin Type Oily to Acne Skin Non-inflammatory Acne Inflammatory Acne How do Pimples Form?

Normal To Oily Skin Normal To Dry Skin Dry Skin

Section III: The Science & Nature of SeneGence Products

29

29 SeneGence SeneCeuticals – SeneDerm Blended with Cosmetics 29 SeneCeuticals Anti-Aging System 29 SeneDerm with SenePlex and the Science 30 Vitamins 30 Essential Oils 30 Botanical Extracts and Minerals 31 The Sea Holds Some Answers 31 Acid-Free Technology: A Step Forward 32 Molecular Size or Molecular Weight 32 Molecular Weights and Protecting the Skin 33 The Truth about Actives 33 Reproduction of Skin Cells 34 Kinetic Enzyme SenePlex Complex

34 Independent Clinical Laboratory Results 35 Eight Week Study No K-36, Subject SB 35 SenePlex Complex’s Direct Effects Upon the Skin 36 SenePlex Complex and Balancing Moisture 37 Protection and Mechanical Shield 37 SeneShield™ 37 S.M.A.R.T. Ingredients 38 SenePeptides™ 38 DualSense™ Delivery 39 Shea Butter Properties 40 Extraordinary Results & New Technologies

Section IV: SeneDerm with SenePlex Anti-Aging SkinCare System

41

41 SeneDerm SkinCare System 42 SeneDerm with SenePlex 3-in-1 Cleanser 43 3-in-1 Cleanser Oily to Acne (US Only) 44 3-in-1 Cleanser Normal to Oily 46 3-in-1 Cleanser Normal To Dry 48 3-in-1 Cleanser Dry 50 SeneDerm with SenePlex Moisturizers 50 Climate Control with SenePlex 54 SeneSerum-C 61 SeneDerm with SenePlex Daytime Moisturizers 61 DayTime Moisturizer Oily to Acne (US Only) 63 DayTime Moisturizer Normal to Oily 66 DayTime Moisturizer Normal to Dry 68 Daytime Moisturizer Dry 70 SeneDerm with SenePlex Evening Moisturizers 70 Evening Moisturizer Oily to Acne (US Only) 72 Evening Moisturizer Normal to Oily 74 Evening Moisturizer Normal to Dry 76 Evening Moisturizer Dry 78 Moisturizing the Eye Area 78 SeneDerm EyeCrème 81 SeneDerm EyeLuminator 83 Basics of Beauty in 2 Minutes 83 SeneDerm Collagen Night Pak

Section V: SeneDerm Solutions with SenePlex

86

86 88 90 92

SeneDerm Solutions Facial Resurfacer SeneDerm Solutions Polishing Exfoliator SeneDerm Solutions LashExtend Lash Lengthener SeneDerm Solutions LipVolumizer

94 SeneDerm Solutions Anti-Wrinkle Treatment 96 SeneDerm Solutions Dark Circle Eye Treatment 97 SeneDerm Solutions Spot-On Blemish & 97 Acne Treatment 98 SeneDerm Solutions Nangai Oil with SenePlex Complex® 101 SeneDerm® Solutions NailExtend

Section VI: SenseCosmetics with SenePlex

105

105 The Beauty is in the Blend 105 Layering SenePlex Complex 106 MakeSense Silk Pore & Wrinkle Minimizer 108 MakeSense Original Foundation 111 MakeSense Advanced Anti-Aging Foundation 115 MakeSense Color Correcting Tinted Moisturizer 117 Corrective Color Concealers/Blender 119 BlushSense 120 LipSense Liquid Lip Color 123 LipSense Gloss 125 LipSense Moisturizing Lip Balm 126 LinerSense 127 Ooops!™ Remover 129 ShadowSense Matte & Shimmers 130 EyeSense 131 BrowSense 132 LashSense 133 UnderSense 134 LashSense with UnderSense 135 SeneDerm Translucid Loose Powder & Brush 137 Fooops SenseCosmetics Dual Phase Color Remover 139 SenseCosmetics Brush Cleaner

Section VII: SeneDerm BodyCare

140

140 SeneDerm with SenePlex BodyCare 140 Body Scrub 143 Body Wash 144 Advanced Hydration Body Lotion 148 Hand Cream with Shea Butter 150 Shea Butter Body Cream 153 SeneDerm Detoxifying & Moisturizing Mask 156 SeneDerm Self-Tanning Bronzing Coconut Milk 164 SeneDerm® SeneSun SPF 30 SunScreen (Available in the U.S. only) 167 Abundance by SeneGence® Parfum (Available in the US only)

Section VIII: Product Claims & Ingredients

173

173 173 174 174 174 174 175 175

Product Claims Clinical Test Results Protection from Sun Published Results Color Technology SeneDerm Solutions Products Products & Career That Really Work Product Ingredients

Section IX – Product Tips

189

189 SeneDerm SkinCare System 190 3-in-1 Cleanser 190 Climate Control 190 Nangai Oil 191 DayTime Moisturizer 191 Evening Moisturizer 191 EyeCrème 191 EyeLuminator 192 LashExtend 192 LipVolumizer 192 Anti-Wrinkle Treatment 192 MakeSense Foundation/Pearlizer Foundation 193 Pearlizer 193 BrowSense Kit 193 Blend to Texture BlushSense 193 Soften ShadowSense 193 Moisturizing Tint 194 Pearlized Highlighter 194 MakeSense Concealer/Blender 194 Natural Concealing 194 Eliminate Dark Circles 194 Look Younger 195 BlushSense 195 ShadowSense 195 LipSense 196 LinerSense 196 Ooops! Remover 196 EyeSense 197 BrowSense 197 LashSense 197 Translucid Loose Powder 198 Body Wash 198 Body Scrub 200 Advanced Hydration Body Lotion 200 Hand Cream 201 Shea Butter Body Cream

Section X – Product Q & A

203

203 General Product Line 203 SenePlex Complex 204 Skin Conditions 204 Terms 204 Ingredients 206 Sun Protection 206 SeneDerm SkinCare 206 3-in-1 Cleanser 207 Climate Control 207 SeneSerum-C 207 DayTime Moisturizers 208 Evening Moisturizers 208 EyeCrème 208 EyeLuminator 208 LashExtend 209 LipVolumizer 209 Anti-Wrinkle Treatment 209 SenseCosmetics with SenePlex 210 MakeSense Original Foundation/Pearlizer 210 Corrective Color Concealer/Blender 210 BlushSense 211 ShadowSense 211 LipSense/LinerSense Liquid Lip Color 212 LipSense Gloss 213 Ooops! Remover 213 EyeSense 213 BrowSense 213 LashSense 214 Translucid Loose Powders 215 Fooops! SenseCosmetic Color Remover 215 Body Care 215 Body Wash 215 Body Scrub 216 Advanced Hydration Body Lotion 216 Hand Cream with Shea Butter 216 Shea Butter Body Cream

Section XI: Product Test Results, Clinicals and Conclusions

217

217 217 217 220 222

SeneDerm SenePlex Complex Test Results Cellular Renewal Firmness and Elasticity Fine Lines and Wrinkles

223 Luminosity 224 Skin Density 225 Moisturization and Hydration 226 Original MakeSense Foundation and Daytime Moisture SPF Claim 226 Summary 227 LashExtend 227 Summary 227 LipVolumizer 227 Summary 228 Anti-Wrinkle Treatment 228 Summary

Section XII: Glossary of Ingredients & Terms

230

230 230 230

Delivery Systems Ingredients and Affects Glossary of Ingredients & Terms

Section I: Senegence International SeneGence is a multi-faceted, international corporation that is committed to making a positive contribution to women everywhere.

Mission Statement “To empower women around the world with a career that really works using products that really work.”

SeneGence is dedicated to the success of its Distributors by supporting you with the highest standards of ethics, products, and technologies available, as well as promoting the concept and execution of SeneSenergy.

SeneSenergy: To abundantly empower others to promote success and growth, and in doing so, re-energizing your own.

Evolution of SeneGence SeneGence is a privately owned, direct sales company that is in the business of developing and selling personal care products through an independent sales network. In April 1999, SeneGence opened for business with only 6 lip colors, a lip moisturizing gloss and a lip color remover. LipSense Liquid Lip Color was its premier product. SeneGence now has a complete long-lasting cosmetic color line, anti-aging skin care, and body care.

The company will continue to utilize its unique ingredients and technologies for further development of new and exciting ‘products that really work’ for our Distributors to sell.

Expansion into the international market began with the opening of Canada in November 2001, and Australia in February 2003.

Through the efforts of Founder, CEO and Chairwoman, Joni Rogers-Kante and the organization of Independent Distributors, SeneGence has become a recognized brand name and international leader of long-lasting, anti-aging color cosmetics and skin care in the cosmetics and beauty industry.

Blue and Gold with Hues of Green Blue and Gold may be the colors of SeneGence Products, but “Green” has been the color that continues to influence many decisions from the onset of the Company’s basic product and business philosophies and it defines our daily practices.

10

Section I: Senegence International

Preface A Word From Joni…..

This manual was written for you by me hoping it will help you better understand how fantastic our product line REALLY IS … and therefore HOW HUGE OUR OPPORTUNITY REALLY IS! I felt compelled to define OUR products and our product ingredients one-by-one and explain why these beauty products REALLY DO work on our skin; so then we together better understand the significance of our formulations and make it easier for you to explain to Customers and Downline Distributors why our products are superior to others found in the marketplace.

Have you ever experienced watching people try to sell some product that they themselves do not understand? It is exhilarating to observe a person who is very knowledgeable about his/her product(s) and obviously believes in the product and presents the items to a potential buyer who has pertinent questions; the wealth of knowledge and belief in the product demonstrated by the seller is ‘infectious’ and changes that doubting consumer into a transformed believer and buyer.

KNOWLEDGE IS POWER AND I WANT YOU TO BE VERY POWERFUL! This manual serves as a learning reference guide and does not need to be read in one sitting. I recommend reading sections two through four to best understand the premises upon which our entire product line is built to help make skin more beautiful. Then on an ‘as needed’ basis turn to each product and ‘study-up’.

Written from a novice and therefore easy-to-understand point-of–view; each beauty product contains: • Title and Description of the Product • The Science Behind the Product • Key Ingredients and Benefits • Directions for Use Most importantly, your knowledge of the SeneDerm and SenseCosmetic product lines will help you make the lives of women all over the world better because when their skin is moist and luminous, is devoid of unnecessary fine lines and wrinkles, and when their color cosmetics are beautifully applied and blended they feel more beautiful, vibrant, and radiant from head to toe.

“SeneSenergy: To abundantly empower others to promote success and growth, and in doing so, re-energizing your own.”

“To empower women around the world with a career that really works using products that really work.”

Love, Founder & CEO

SeneGence has made an unwavering commitment to take a strong position to minimize environmental waste and destruction wherever possible within every aspect of our business – the business of cosmetics and corporate operations. And just as important, we commit to high quality products that not only work – but give value to consumers of our products and the communities in which our SeneGence Distributors reside and work.

As a standard business philosophy SeneGence is committed to the following:

Product Formulations: • No Animal Testing (We test on us!)

• No animal by-products (We use alternative sources) • Use of naturally reoccurring natural ingredients • All products formulated with FDA approved ingredients • Made in ‘Pharmaceutical Grade’ rated manufacturing facility • Made in the United States for stringent quality control • Gluten and GMO free (most products)

LipSense: • NO WAX–Therefore No Internal Ingestion • NO LEAD that is Rumored to cause Cancer Consumers of SeneGence products may feel entirely comfortable wearing all of our beautiful LipSense colors knowing that they do not contain lead and they stay on lips so they are not ingested by the consumer unlike other waxbased lip products. SeneGence products do not contain, nor have they ever contained any amount of lead.

Product Packaging: • No individual product box packaging to help save trees (You throw it away – anyway!)

• Single unified ingredient listing (Less paper helps save the trees)

Business Operations: • Paperless operation organization (We computerize as many aspects of the business as possible to eliminate the necessity for paper– helps save more trees.)

• Employees are citizens from around the world (Working at SeneGence is a culturally diverse experience!)

• Electricity–lighting motion controls throughout our building

12

Section I: Senegence International

Communities of Distributors: • Non- Profit Make Sense Foundation (A percentage of the sales of The Make Sense Foundation is donated to the Non-Profit Make Sense Foundation to help support women and children in need across our nation) • Partner-For-Profits (As a business practice, our distributors may offer our products to their local charities and give a percentage of sales to the charity)

Customers of SeneDerm and SenseCosmetics: • Economical–Highly concentrated formulations that last longer and REALLY WORK! SeneGence will strive to continue to find ways in which to contribute to our communities, our customers, our employees, our Independent Distributors, and our earth...

SeneGence Commitment SeneGence is committed to making a positive and beneficial difference in the lives of all those who are associated with the company and its success.

Technology SeneGence is committed to the on-going development of ‘products that really work’ utilizing our exclusive patented color technology, our proprietary anti-aging complexes, and other unique skin care formulations that help make skin more beautiful. These processes are revolutionizing women’s cosmetics.

Integrity SeneGence is committed to conduct business at the highest standards of integrity and ethics, striving to always do the right thing to support our Distributors, employees, vendors, suppliers, partners, and the communities we serve.

Environment SeneGence is committed to seek and implement ways to develop products, distribute products, facilitate Distributor training and growth, and to run our operations in a manner that makes the least possible footprint on our environment...

Opportunity SeneGence is committed to provide a lucrative opportunity to enhance the quality of life of individuals who work as employees in the offices of SeneGence International and those

SeneGence Product Knowledge Guide_120817

13

who function as SeneGence Independent Distributors in the field. Our office employees and Independent Distributors come from all walks of life without regard to gender, background or experience. At SeneGence, the door to opportunity is always open !

Growth SeneGence is committed to provide a positive personal and professional growth opportunity to those who work as employees in the offices of SeneGence International and for those who function as SeneGence Independent Distributors in the field. Training is fundamental to growth and ranks high within SeneGence operations.

Fun SeneGence is committed to promoting positive experiences and relationships. Let’s all have fun sharing fantastic ‘products that really work’ with others and enjoy life together!

14

Section I: Senegence International

Section II: About Your Skin About Your Skin • Healthy skin glows • It’s dewy fresh • It’s vibrant • It’s the color of youth • It’s vivacious • It’s soft • It’s fragrant • It makes statements about you What are the right products needed to care for your skin?

SeneDerm Anti-Aging SkinCare Systems: SeneDerm Anti-Aging SkinCare Systems and anti-aging SenseCosmetics are the most effective anti-aging treatments known in today’s personal care and cosmetics industries.

Products that help rather than harm your skin. Products that are tested for results.

Since the beginning of time, mankind has explored the clinical applications of natural substances (botanical extracts) with impressive results. It is known and recorded that the ancient Chinese, Egyptian, and Babylonian cultures had knowledge of drugs and the compounding of botanicals for pharmaceutical and cosmetic use.

The Science of Your Skin Today, modern scientists are once again turning to nature’s gifts and today’s botanicals to be used individually or in combination with each other to create a harmonious effect. The SeneDerm formula incorporates many beneficial botanicals and blends them with powerful antioxidants and essential vitamins to create a product line that can truly revitalize the skin.

Isn’t that what we’re looking for-renewed and revitalized skin reminiscent of our early, vital baby skin! We start aging from the moment we’re born, but the aging process, up until the middle to late 20s, only seems to improve our beauty... and with so little help from us. By the mid to late 20s, we have begun to see the skin in motion: the first hints of the way our face will age. The eyes start first. No particular preference shown here, it’s just that the skin, especially on the upper lids, is thinner than on any other part of the body and has fewer oil glands to keep it moist and young looking. Our first hints of aging usually start there.

SeneGence Product Knowledge Guide_120817

15

Written not only to give you the information you need to help others obtain a healthy glowing complexion, additionally, this booklet also helps you understand what happens to your skin and why it happens. Knowledge is power. And power in a woman’s hands is beautiful.

Our Youthful Skin Do you remember what your skin looked like as a baby? Soft, smooth, clear, almost translucent and healthy. Baby skin is new, not yet touched by life, not yet touched or impacted by life’s stresses, joys, chemical or ecological damage, poor nutrition, or just the natural aging process.

Can you ever get back that ‘young’ skin? No, for you will never be a baby again. But with the right choices you can slow down the aging process and get the best skin your body can offer. We see the second sign of the skin’s aging process in the puffiness we find as we awake in the morning. Why is this? Well, it is because water is in our skin. Our skin is a living, breathing organ made up of billions of cells floating in a watery, salty liquid. This liquid makes up about 70% of our body. Of this 70%, more than one third of it is found in the skin. Water always gravitates to stationary areas. When we sleep, the water in our facial skin settles under the eyes.

As we start moving and putting our body in motion, the puffiness disappears, because the water is reabsorbed throughout the skin. In our late 20s, this re-absorption doesn‘t happen as naturally any longer. For over 20 years, the delicate under eye tissue has been stretching to accommodate these fluids. Now, this helpful accommodation has weakened the tissues and the skin starts to sag. By our 30s, because cellular regeneration is slowing down, fine lines and wrinkles may begin to appear.

By our 40s (even our 30s at times), fat loss may begin; resulting in excess skin that arranges itself in sags and folds. The initial signs are horizontal lines across the forehead and some droopiness of the eyelids. Loss of fat in the cheeks can cause the formation of puffy jowls on each side of the chin and lips may thin. And something else is added to the first signs of sagging ... the skin causes shadows, which eventually become dark circles under the eyes.

The aging process has NOW begun.

By our 50s, postmenopausal epidermal cell generation slows by almost 50%. The skin then becomes thinner and less flexible. There is less collagen and elastin in the skin. It is now less able to repair damage or retain its critical moisture level. Also, at this time, the sebaceous glands (the glands the teens hate and adults love because of their oil discharge) begin cutting back their discharge of oil. Now, the oil that has previously coated the skin and locked in its moisture diminishes. With the diminished supply of these oils, the skin becomes more dry and wrinkles are more evident. The skin becomes more transparent and bruises easily. And then, this leads to more wrinkles and more sag. We all have either seen this happen or will see it happen. This we can’t stop. The aging process of the skin is a fact of life. But we can slow it down. How? Through knowledge about what the skin is and how it works. Armed with this knowledge, we have the ability to choose the best products and habits for our skin’s optimum health and beauty.

16

Section II: About Your Skin

Structure of the Skin The skin is the largest organ of the body in terms of surface area. For the average adult, the skin occupies a surface area of approximately 3,000 square inches (or more than 2 square yards).

Although the average thickness of your skin is 1/10 of an inch, it ranges from the very thin top of the eyelids and inner folds of the elbows, to the very thick on the palms of your hands and soles of your feet. It is classified as an organ because it consists of tissues structurally joined together to perform specific activities. It is not just a simple covering; skin covers our body’s entire surface and protects our internal organs from the elements and the environment. In other words, it keeps the insides in and the outsides out. Separating these two aspects is an important job.

The skin reacts to everything that touches it and much of what touches it adversely affects it; many ingredients used daily are harmful to the health and appearance of our skin: daily lifestyle, exposure to sun and pollution, poor eating habits, and the environment in general are major contributors that damage our cells and result in the signs of aging.

Additionally, products containing harmful chemicals add to the advancement of the aging process. This is the baby boomer generation. As this generation ages, it will focus on minimizing the signs of aging skin, as well as protecting the skin from further damage. And in this era of cosmetics, we are better equipped than ever before to deal with skin conditions associated with aging, including hyper-pigmentation, hormonal fluctuations, and damage from sun exposure, dehydration, disorders, adult acne, and increased hypersensitivity.

The list of potentially harmful exponents could be overwhelming if our skin wasn’t such a finely honed machine of layers, each layer working both independently and interdependently.

The first layer is the Epidermis. The epidermis is the purely cellular layer of skin. It is the thinnest skin layer but also the strongest layer. It forms the outer, protective barrier of the skin. (This includes the hair, toenails, and fingernails.) It consists of cells, which protect us from ultraviolet radiation, form part of the immune system, and intercept foreign substances that try to pass through. It also contains cells that produce the pigment melanin, which determines the color of your skin. In addition, the epidermis has numerous nerve endings, which make the skin into a sensory organ that detects hot, cold, light, taste, touch, and can show emotions (turn pale or blush).

It is where old cells are sloughed off and new cells take their place. In the approximately 20-30 days it takes for new cells to move upward to the outer surface, nourishment of these epidermal layers is provided by tissue fluids which diffuse up from the spaces among the cells of the dermis, the next layer. As the cells move away from their source of nourishment, they become smaller and flatter, changing into a lifeless protein called keratin. Once on the surface, they remain briefly as a protective cover and then flake off as a result of washing and friction, thus constantly being replenished.

The next layer, the Dermis is a thick, supple, sturdy layer of connective tissue. It makes up about 90% of the skin’s thickness and is the skin’s layer most affected by the aging process. It is where the fibrous “support system” of the skin, the collagen and elastin, (two connecting types of protein) is housed. It is made up of the blood vessels, lymph vessels, nerves and sensory receptors (which give us our ability to feel and have sensations), sweat glands (which cool the body), and oil glands: the oil or sebaceous glands are responsible for SeneGence Product Knowledge Guide_120817

17

the excretion of the skin’s natural oil or sebum, and are found at the base of each hair follicle.

They secrete an oily substance called sebum, which waterproofs the hair and lubricates the skin but create pimples and blackheads if they overproduce. Next, are the hair follicles, fibrous supporting tissue, and finally collagen, a protein that is able to combine with water (unlike oil which repels water).

Since the skin is almost 70% water, this moisture absorbing attribute of collagen is important.

It is the collagen in our bodies and especially in our faces, which provide the skin with a soft, moist, webbed cushion that not only gives it plumpness but also gives it the ability to stretch and fold as your body and face moves. The younger we are the more natural collagen our bodies have.

The collapsing of collagen is what contributes to the wrinkling and sagging of the skin. If you think of these fibers as the framework within your skin, you can understand what happens when this supporting structure falls down. The dermis actually caves in and the effect on the skin’s surface is a wrinkle. Under the dermis is the deepest layer of the skin, composed primarily of fat. It manages the skin’s functions of feeding, excreting and heat exchange.

These fat cells serve as a heat insulator for the body, act as a shock absorber against mechanical trauma and help give the skin resilience. Our sweat glands originate in this layer and excrete waste matter through perspiration. They also control the body’s temperature by perspiration evaporating from the surface of the skin.

It is the contraction of the muscles in the Dermis that creates “Goosebumps.” (An interesting fact is that among mammals, only humans and marine mammals, such as dolphins and whales, have this layer.)

Earlier we mentioned a sloughing off process in the epidermis. That process is so vitally important and warrants more discussion. Our skin is the largest living and breathing organ.

So, how does our living, breathing skin become such a strong protection for us? The answer is our outer layer of skin, the Epidermis, is not alive! It’s composed entirely of dead cells.

These dead cells are hard and strong enough to withstand almost anything that doesn’t actually slice through it (bumping, scraping, or knocking around).

Another miraculous process occurs. Young, living cells are produced in the dermis. As newer cells are born or produced, the older, more mature cells get pushed towards the epidermis. While this movement is happening, the mature cells suddenly start producing Keratin, the same hard substance found in our hair and nails, which are composed of dead cells (because keratin is not a living substance). As the keratin production becomes more powerful and starts to replace the collagen (the soft part of the living cell), the cell gets harder and harder just like our nails.

By the time the cell travels from the dermis to the epidermis, it contains enough keratin to protect our bodies from the elements: the wind, sea, or rain. The keratin is also especially helpful in absorbing the harmful ultraviolet rays before they penetrate the skin’s surface.

Finally, its mission being fulfilled, the cell then dies and is sloughed off to make room for the next wave of growing cells. Now you see that the very protective epidermis is nothing more than an accumulation of dead cells that have been pushed up, ready for shedding. In fact, did you know that 90% of household dust is sloughed off dead skin cells?

The skin must slough off these dead cells. Continual cellular and tissue regeneration determines the health and vitality of the skin. If allowed to excessively accumulate, these

18

Section II: About Your Skin

dead cells can give the skin a dull, lifeless appearance and can block the pores, thus preventing necessary emollients from reaching the part of the skin that needs it most. No matter what kind of skin you have, your skin is what you are, wrinkles and all. It is what gives you a glow or robs you of years. This is where the care or lack of it shows. The condition of your skin gives everything away: your age, your health, your emotions, your habits. It says if you’ve stayed up too late, been flying too often, smoke, are under stress, not exercising, not eating properly, or not drinking enough water. The skin keeps no secrets. And it’s no secret how you take care of your skin.

Although the term epidermis is frequently used as a synonym for the skin, it is actually the name of the outer most layers only. Two layers of the skin lie beneath – the dermis and the subcutaneous tissue.

The Epidermis The epidermis is made of four layers, each of which performs important functions: • Stratum Corneum–The outer coating of the epidermis consisting of compacted dead cells called keratin, a dried out protein. This is the layer we feel and see.

• Stratum Granulosum–Beneath the stratum corneum, it acts as the feeder of dead or dried out keratinocytes (skin cells) to the stratum corneum.

• Squamous Cell Layer–It functions as a transport medium for water and contains the most abundant cells of the skin, squamous cells. This layer produces the cells for the outermost layer, the stratum corneum.

• Basal Cell Layer–The lowest layer of the epidermis, and produces the squamous cells and houses melanocytes. Melanocytes are cells that make melanin, the skin pigment.

Skin Alert: Melatonin protects your skin from sun damage. The darker your natural skin color is, the more resistant it is to damage from the sun. Skin darkened by sun exposure does not count; it does not provide more protection from sun damage. Cells of the basal layer take about two weeks to migrate upwards to the stratum corneum. There they are compacted and after another two weeks, they are shed. Thus, the usual turnover time of the epidermis is about one month.

The Dermis The second layer of skin is made up of three different types of skin fibers: • Collagen–The backbone of the dermis, making up 70% of its weight and providing most of its strength. Wrinkles form in the skin when collagen is depleted.

• Reticulum–The fibers that help link bundles of collagen together.

• Elastin–Fibers that help the dermis remain pliable.

SeneGence Product Knowledge Guide_120817

19

The Subcutaneous Layer The third and innermost layer of the skin is the subcutaneous layer. It is composed of fat.

Like the dermis, this layer contains nerves, blood vessels, and lymph channels. The main purpose of the subcutaneous layer is to serve as an insulator in order to conserve body heat. It also functions as a shock absorber to protect the internal organs against trauma.

Nutrition, Medication, Dieting, and the Skin People made connections between diet and skin symptoms long before physicians knew very much about the subject. A typical example: many decades ago, British sailors discovered that when they failed to eat citrus fruits during long sea voyages, a disease that became known as scurvy developed. This disease was a result of a lack of vitamin C.

Moisturizing the Skin Proper moisture is vital to healthy, beautiful skin. The keratinocytes of the epidermis have high water content, but the moisture is continually being drawn out of the skin by our modern environmental conditions such as centrally heated and cooled offices and homes in addition to the sun, wind, and other environmental hazards from the atmosphere. This means that the moisture is continually being drawn out of the skin. When the keratinocytes lose some of their water content, small lines appear on the skin, and it loses its youthful bloom.

Hydrating skin and keeping it hydrated requires daily attention. The moisture content of the skin can change from day-to-day. The moisture content of the skin is directly affected by daily food and liquid intake, smoking, nutrition, and medications. Some days your skin may require additional moisture due to the combined circumstances of the previous day’s experiences. Learn to “listen to your skin.” If it feels dry, it needs extra moisture for the day.

Their discovery about the importance of eating citrus fruit took place long before vitamin C had been isolated or named. Eventually, medicine became more aware of the role nutrition plays in skin health and disease. A few examples of some of the most common modern skin-related problems are: • Lack of vitamin A causes dry eyes and skin • Lack of niacin could lead to pellagra and dermatitis • Lack of riboflavin produces cracked lips and groin rashes • Lack of vitamin B6 causes seborrheic dermatitis on the face • Lack of vitamin B12 results in hand rashes Improper dietary intake is not the only reason for nutritional or caloric deficiencies. The word malnutrition is often thought to refer to an insufficient quantity and variety of food, mostly due to poverty and economic and/or social underdevelopment, and sometimes to eating disorders.

However, malnutrition really refers to more than insufficient nutritional or caloric intake; it includes nutritional deficiencies caused by modern day indulgent habits such as alcoholism,

20

Section II: About Your Skin

dieting, obesity, anorexia nervosa, bulimia, and the depletion of nutrients in our processed foods standard diets.

All of these diseases, and the consequences of these diseases, play a major role in the deterioration and aging of our skin from lack of proper nutrition and improper moisture content required to reproduce healthy skin cells.

The Skin’s Worst Enemy–The Sun Millions of cases of skin cancer are diagnosed in this country every year, making it the most common type of cancer. Hundreds of thousands of cases of malignant melanoma (the most deadly form of skin cancer) are discovered each year, resulting in over 75% of cancer deaths. Sunlight is the reason this problem is so massive. Still people love to lie in the sun! In addition to the damage direct and indirect sunlight causes to the skin, it has been found that further damage may result when the sun’s rays are coupled with some ingredients found in some topical skin care products and makeup that are not necessarily developed for proper skin care maintenance and protection.

Further studies indicate accelerated dehydration and aging of the skin as a result of the sun’s rays mixing with the skin of individuals whose bodies do not contain a proper nutritional structure.

Skin Alert • As the ozone layer of our atmosphere decreases, skin cancers will increase radically in upcoming years. That makes the use of various types of sunscreen hypercritical.

• Sun damage is accumulative. But, it may be possible, by avoiding the sun for a period of years and applying protective moisturizers, to actually reverse the damage induced by the sun’s rays.

• The most susceptible people to skin cancer are fair skinned, blue-eyed, red-haired, blonde, Scotch-Irish, Celtic, Nordic, and Scandinavian peoples. For these people, a little bit of sun can be deadly.

• Reflected sun can sizzle your skin even faster than direct sunlight. Consider this when you are outside around water, white sand, or any highly reflective surface.

Protective clothing, hats, SPF (Sun Protection Factor) protection should be used daily by men, women, and children alike, to help combat the growing number of skin cancers diagnosed every year.

Determining Skin Type You want what you can trust when something is important to you. If beautiful skin is important to you, ‘Listen To Your Skin’ then use a product that can guarantee results. The SeneDerm SkinCare System guarantees that when you use the system as directed, you will see visible results to your skin after only eight weeks of consistent use.

SeneGence Product Knowledge Guide_120817

21

Beautiful results and simple to use! The next step is just that, taking care of your skin: first, knowing what type of skin you have and then knowing the best products to use on that skin. The majority of people’s skin falls into four categories, even when the type of skin is identified as normal. Those categories are Oily to Acne, Normal to Oily, Normal to Dry, and Dry. The purpose of the SeneDerm system is to address each type of skin and bring its particular characteristics back into proper balance.

Look In The Mirror First Thing In The Morning. Take A Good Look.

Oily to Acne Skin Clear, smooth skin reflects beauty, good health, and good hygiene by today’s standards. Those who are blessed with flawless complexions can seem to be more confident, successful, and generally pleasing individuals. Those not so blessed with radiant complexions can struggle to find methods to help eliminate embarrassing and often painful problem areas that mar what could be beautiful complexions.

Adult acne affects 25% of all men and 50% of women at some time in their adult lives. People can develop unpleasant acne or have an acne recurrence in their 20s, 30s, 40s and beyond.

Dermatologists find themselves seeing more adult acne patients than in previous decades.

An article in the International Journal of Cosmetic Science stated, “Recent epidemiological studies show that there appears to be an increase in post-adolescent acne, and that the disease is lasting longer and is requiring treatment well into the mid forties. Regardless of when someone struggles with acne, it can be difficult to cope, and can cause depression and social anxiety in an adult the same way it can in a teen.”

What is Acne?

Acne is a chronic disorder of the hair follicles and sebaceous glands. Some of the characteristics of acne include black heads, pimples, cysts, infected abscesses, and rarely scarring. Acne usually occurs during adolescence in both men and women. To be more specific, acne starts during puberty and tends to get worse for people with oily skin.

Symptoms of Acne The common symptoms of acne include persistent, recurrent red spots or swellings on the skin known as pimples. Some of the other symptoms include dark spots with open pores at the center, which are known as blackheads, bulged spots under the skin without openings, which are known as whiteheads, and red swellings or lumps filled with pus, which are known as pustules. Inflamed fluid-filled lumps under the skin known as cysts are also a symptom of acne. These cysts can become as large as an inch across.

22

Section II: About Your Skin

Types of Acne Acne starts in a similar way for all but can take different forms and can react in a unique way according to the body conditions of the individual. A basic lesion called the comedo is the beginning of acne. The comedo is an enlarged hair follicle plugged with oil and bacteria residing under the surface of your skin, that waits for the right conditions to grow into an inflamed lesion.

Two main types of acne include non-inflammatory acne and inflammatory acne.

Non-inflammatory Acne Closed Comedo: If the plugged follicle stays below the surface of the skin, the lesion is called a closed comedo. This usually appears on the skin as small, whitish bumps. This condition is otherwise called a whitehead.

Open: If the plug enlarges and pushes through the surface of the skin, the lesion is called an open comedo. The dark appearance of the plug is not due to dirt, but due to the buildup of melanin, the pigmentation element of the skin. This condition is otherwise called a blackhead.

Inflammatory Acne There are many indicators for inflammatory Acne: Papule: This appears on the skin as a small, firm pink bump. The papules are tender in nature and are often considered an intermediary step between noninflammatory and clearly inflammatory lesions.

Pustule: These are small round lesions that are inflamed and contain visible pus, which appear red at the base with a yellowish or whitish center. Pustules do not contain a large amount of bacteria. The inflammation is caused by chemical irritation from sebum components such as fatty free acids.

Cyst: These are large pus-filled lesions that are usually present deep within the skin.

The cysts are very painful lesions, as they are inflamed.

Cysts form as a result of the contents of a comedo spilling over the surrounding skin and due to the

SeneGence Product Knowledge Guide_120817

23

response of the local immune system in producing pus. The cysts often leave deep scars.

Acne Conglobata: This is a rare but serious form of inflammatory acne that develops primarily on the back, buttocks, and chest. In addition, to the presence of pustules and cysts, there may be severe bacterial infection.

Is Acne More Common in Teenagers?

Acne is more common in the age group of 13–30 years but it may occur or persist even beyond this age limit. Males are more frequently affected than females due to androgen activity. Females may get a pre-menstrual flare due to the increase in level of a hormone called Progesterone.

How do Pimples Form?

The skin has minute glands called sebaceous glands which open into the hair follicle. These glands secrete an oily substance called sebum, which empties into the skin surface through the hair follicle. During puberty, the male sex hormones which are normally present both in males and females are on the rise and they activate the sebaceous glands to increase in size, which in turn leads to increase in the secretion of sebum.

Secondly, the cells are shed more rapidly and they stick together, plugging the opening of the hair follicle, resulting in ‘white heads’. The pigment melanin in the white heads when exposed to air, forms black heads.

Thirdly, bacteria especially the ‘propionibacterium acne’ in number and add to the formation of acne.

When the follicle gets clogged, its wall ruptures. The sebum, bacteria and dead cells escape into the surrounding tissue and lead to formation of more severe form of acne in form of pustules, nodules, abscesses and cysts.

What are the Factors Affecting the Formation of Acne?

Acne commonly occurs in people who: 1. Are genetically predisposed.

2. Use of cosmetics such as creams, oil based moisturizers, oil based foundations, etc.

24

Section II: About Your Skin

3. Apply heavy oil or gel on the scalp; this leads to pimples on the back and forehead.

4. Work in chemical or oil industries and come in contact with hydrocarbons, heavy oils, cutting oil, wax, grease and coal tar derivatives.

5. Work in hot and humid climates.

6. Take drugs such as oral contraceptives, steroids, isoniazid, lithium, phenytoin, iodides etc.

7. Squeeze or pick a pre-existing lesion, which often leads to secondary infection and increased pigmentation.

8. Are stressed.

Your skin is oily or acne prone when you note an all over shiny appearance and oily feel throughout the day. Skin tone reflects discoloration variances, blemishes often or occasionally, whiteheads, blackheads, and enlarged pores.

Normal To Oily Skin The skin’s natural oils come from the sebaceous glands. When these glands produce too much oil, it quickly rises to the epidermis layer and creates an oily skin surface. The most common place for oil to gather is the T-Zone. If your skin looks shiny and greasy (particularly around the nose, chin and forehead (the T-Zone), has large pores, is prone to or has pimples/blackheads, and feels rough and uneven, you have OILY skin. The key to treating and correcting oily skin is to remove excess oils while maintaining the moisture necessary for young, healthy skin. If your client’s skin is determined to be oily or normal to oily, the SeneDerm SkinCare formula for normal to oily would be used. These advanced formulas, based upon results from clinical testing, maximize moisture and hydration while controlling sebum production, without stripping the skin’s surface.

Normal To Dry Skin The sebaceous glands produce the skin’s natural oil lubricant. When these glands are not producing enough oil or when environmental factors such as detergents, heat, smoking, or alcohol remove the oil, the skin becomes dry.

Dry skin can be extremely uncomfortable and subject to premature wrinkling. If your skin looks and feels tight (especially after cleansing), and is “thin,” flaky, or papery with fine pores, has a dull texture, is prone to broken veins on the cheeks, has dry patches on the throat, cheeks, and temples, and can react by becoming red and blotchy, you have DRY skin. Your skin will develop lines more easily than other skin types.

By adding moisture, it is possible to return dry skin to its most balanced state: soft, supple, and glowing. If your skin is determined to be dry, the SeneDerm formulation for Normal-ToDry would be used. The advanced vitamin and botanical formula promotes hydration and moisture retention. A good rule of thumb is, unless skin is very oily, use this formula after age 30, as our skin becomes drier with age.

SeneGence Product Knowledge Guide_120817

25

Dry Skin Ordinarily, dry skin isn’t serious, but it can be uncomfortable and unsightly, turning plump cells into shriveled ones and creating wrinkles.

One is served well when one learns to ‘listen to your skin’ because fortunately, most dry skin results from environmental factors that can be wholly or partially controlled. These include exposure to hot or cold weather with low humidity levels and excessive bathing. Thankfully you can take steps to improve your skin, including using good moisturizers, bathing less and avoiding harsh, drying soaps.

If you have dry skin, you’re likely to experience one or more of the following: • A feeling of skin tightness, especially after showering, bathing or swimming • Skin that appears shrunken or dehydrated • Skin that feels and looks rough rather than smooth • Occasional to frequent itching • Slight to severe flaking, scaling or peeling • Fine lines or cracks • Redness Potential causes of dry skin include: • Weather. In general, your skin is driest in winter, when temperatures and humidity levels plummet. Winter conditions also tend to make many existing skin conditions worse. But the reverse may be true if you live in desert regions, where temperatures can soar but humidity levels remain low.

• Central heating and air conditioning. Central air and heating, wood-burning stoves, space heaters and fireplaces all reduce humidity and dry your skin.

• Hot baths and showers. Frequent showering or bathing, especially if you like the water hot and your baths long, breaks down the lipid barriers in your skin. So does frequent swimming, particularly in heavily chlorinated pools.

• Harsh soaps and detergents. Many popular soaps and detergents strip lipids and water (moisture) from your skin. Deodorant and antibacterial soaps are usually the most damaging, as are many shampoos, which dry out your scalp.

• Sun exposure. Like all types of heat, the sun dries your skin. Yet damage from ultraviolet (UV) radiation penetrates far beyond the top layer of skin (epidermis).

The most significant damage occurs deep in the dermis, where collagen and elastin fibers break down much more quickly than they should, leading to deep wrinkles and loose, sagging skin (solar elastosis). Sun-damaged skin may have the appearance of dry skin.

Dry skin requires products that deliver extra doses of moisture, essential oils and nutrients, and protection from the environmental hazards. SeneDerm Dry should be the product line of choice for this skin type.

26

Section II: About Your Skin

Caring For Your Skin STEP 1: Cleansing Keeping your skin clean, healthy, and beautiful is an important part of your daily routine.

Proper care is simple to define, easy and quick to use and the same for both men and women. Skin care includes cleanliness but goes beyond it, including the prevention of skin problems and deterioration. Men and women alike should cleanse at least twice a day.

Once each morning to remove the bacteria from the atmosphere that was collected on the surface of the skin during the night, and cleanse once each evening to remove bacteria’s and pollutants from dirt and toxins accumulated on the skin during the course of the day. Soaps containing detergents will not remove modern eye makeup around the eyes, and will cause stretching of the skin in this area, which will encourage development of lines and wrinkles.

Exfoliants or refiners are meant to be used after surface grime and makeup has been removed from the skin, and their function is to remove the most superficial layers of the epidermis from the skin, leaving a smoother, fresher surface underneath while preparing the skin to receive the next step. The purpose of a toner is to remove the last traces of a cleanser, natural oils, and grease from sebaceous and hair follicle pores. Quality toners will restore the skin’s natural pH balance, enabling the skin’s natural defense system to help protect it from environmental toxins and bacteria.

STEP 2: Moisturizing All skin needs to be moisturized. It is essential in maintaining youthful and healthy skin. The natural oils in your skin stop dehydration, but if there is too little oil the skin becomes dry and flaky. Moisturizers correct this imbalance. They attract and deflect moisture and also act as a barrier against outside elements. The advanced hydrating and moisture retention process of SeneDerm with SenePlex Complex skin care system provides environmental protection while nourishing the skin.

High-grade moisturizers are a delivery system that deliver ingredients to the skin that help maintain the moisture on the skin and in the pores using humectants that binds to the skin.

Moisturizers may be formulated with cosmetic grade waters and other beneficial ingredients and are only beneficial if the delivery system within the cream or lotion is effectively and properly formulated, based upon molecular weights of the ingredients. The molecular weights of ingredients determine the size of any particular ingredient. Most ingredients listed in many personal care marketing campaigns as being beneficial to skin may, in fact, not be beneficial. What the user of such concoctions does not know is that molecular weights of such ingredients make it impossible to be absorbed into the skin and therefore may be completely ineffective.

The truth is that a new, healthy cell has within and amongst its cell properties all that the skin requires to be healthy…from the bottom up. The real key to beautiful skin is simply producing more healthy cells to replace existing healthy cells.

SeneGence Product Knowledge Guide_120817

27

Step 3: Protecting Men and women need to protect their skin from daily environmental hazards as previously mentioned. Additionally, your skin must be protected from the harmful rays of the sun.

SeneDerm with SenePlex Complex DayTime Moisturizers protect skin from the sun with a mechinal shield equivalency of SPF 30 when layered with MakeSense Foundation. However, the women who use the SeneGence Anti-Aging System receive additional sun protection and skin care benefits from the third step, our MakeSense Advanced Anti-Aging Foundation with SeneShield and SenePlex Complex+.

28

Section II: About Your Skin

Section III: The Science & Nature of SeneGence Products SeneGence SeneCeuticals – SeneDerm Blended with Cosmetics SeneCeutical is the name that describes a new way to care for your skin through the use of highly advanced anti-aging skin care and anti-aging color cosmetics.

Within the cosmetics and personal care industries, the use of the term “cosmeceutical” describes creams and lotions from which the skin may derive benefits such as nutrients and vitamins, etc. SeneDerm with SenePlex Complex and the long-lasting color technology of SenseCosmetics with SenePlex Complex have bridged the gap between anti-aging skin care and the use of color cosmetics in a way that when used together, deliver continuous 24-hour anti-aging properties – while looking beautiful. SeneGence has created yet another benchmark for the cosmetics and personal care industry with:

SeneCeuticals Anti-Aging System Anti-Aging SkinCare and Anti-Aging Long-Lasting Color Cosmetics that make “Looking Beautiful and Staying Beautiful” possible …

SeneDerm with SenePlex and the Science The SeneDerm Cellular Renewal with SenePlex Complex provides a healthy, safe, and effective approach to restoring the youthful appearance of the skin while encouraging new cellular growth. This system is designed to work synergistically, thereby maximizing the benefits of each ingredient and encouraging this cellular growth. The result: youthful, vital skin.

Why? Because this advanced complex of algae, plankton, seaweed, and minerals replenishes and accelerates cell production without irritation. Additionally, orchid and botanical extracts protect the skin from environmental damage while the powerful combinations of Vitamin A and Vitamin E protect the skin from cell-destroying free radicals.

SeneGence Product Knowledge Guide_120817

29

Vitamins The topical value of vitamins has only recently been discovered and heralded as highly beneficial when added to skin care formulations. Science is continually discovering and recognizing the true benefits of certain vitamins when directly applied to the skin. Sometimes these vitamins stand alone in a preparation: often they are combined with other vitamins for their symbiotic effects. The SeneDerm formulation is a blend of vitamins most beneficial in the overall health and appearance of skin.

Essential Oils The powers of healing found in the oils of certain leaves, flowers, roots, and herbs have been known for centuries. Chamomile oil, for example, is antiseptic and soothing. Lavender oil works as a stimulant and a toner, and is especially good for oily skin. The list is long, and all the oils contained in the SeneDerm skin care system are specifically selected for their own benefits and well-defined healing qualities, thus providing the optimum in the promotion of healthy skin. Combined with the latest scientific research and technological advances, SenePlex creates an unparalleled cellular renewal system for the skin. Studies show that on the average, skin that is 40 years and older takes 20 plus days to recycle and produce new cells while younger skin recycles in 16-18 days. To even come close to this younger, healthy skin, a skin care product must offer moisture, lubrication and aid in the production of new cells.

SeneDerm does just that. Independent Laboratory tests have shown that after using the SeneDerm SkinCare products for as little 2 weeks, positive results can actually be seen!!

So now the question comes: “Just what is it about SeneDerm that stimulates such incredible results?�

Botanical Extracts and Minerals Botanicals are powerful plant extracts and oils derived from flowers, herbs, nuts, seeds, roots and berries. And when harnessed in the right way, they can do wonders for our skin.

Whether we want to address concerns like pigmentation changes, redness or first signs of aging, botanical-powered skincare products can help us keep our complexion looking its best. The botanical extracts included in SeneGence formulations are derived from naturally reoccurring resources, and are among the highest quality available. Sourced from plants around the world, our extracts are part of what makes our products so effective. Some of our key botanical extracts include Orchid extract, Algae extract, Almond Oil, Ginger Root, Aloe, Avocado oil, Jojoba, Shea, and the list goes on.

Minerals are naturally occurring chemical compounds. The skin needs certain minerals for optimal function. Just some of the minerals included in SeneGence formulations to help your skin be at its healthiest include Copper PCA for skin conditioning, Magnesium PCA for moisturization, and Zinc PCA for antioxidant protection.

30

Section III: The Science & Nature of SeneGence Products

The Sea Holds Some Answers Several answers were found on the exotic island of Vanuatu, one of a string of islands located in the South Pacific. On this island exists a live, active volcano that spews lava, acids, and poisonous gases intermittently. What makes this active volcano unusual is the lush flora and fauna that thrive at the base of it.

Normally, vegetation cannot live in such a poisonous environment. If these plants could thrive so vitally amidst volcanic ash, what could their secret do for human skin? This question inspired two expeditions to this tiny, remote island and years of constant investigation and research by the SeneGence team of chemists and Joni Rogers-Kante, Founder of SeneGence.

They studied the mysteries of these plants and the volcanic ash that in nature surrounded them and discovered that the plant life of that area had developed unique characteristics which helped them flourish in their poisonous atmosphere; this atmosphere could be likened to the heavy pollution of smog filled metropolitan cities around the world. The goal was to duplicate the process found within this plant life by blending characteristics of this naturally occurring resource with ingredients found to be beneficial to the skin, thus creating a simple but effective skin care system and cosmetic product. This was accomplished! The raw natural materials were gathered from Vanuatu, transported to the United States, and then used to introduce and create SenePlex Complex, our astounding technology, designed to make skin more beautiful from head to toe.

Acid-Free Technology: A Step Forward SenePlex Complex incorporates an acid-free technology, UGL COMPLEX, a huge step forward for skin care. UGL COMPLEX is a proprietary extract from these marine sources rich in low molecular weight polysaccharides (organic compounds consisting of carbon, hydrogen, and oxygen) and glycosamino (a complex of proteins) glycan. It is a natural exfoliating complex, which with other natural components, can activate both epidermal and dermal cells resulting in improved cell renewal. Additionally, UGL COMPLEX stimulates an increased production of hyaluronic acid (important to tissue hydration and cell function) and collagen, which helps bring moisture to dehydrated or aging skin. UGL Complex is also found in the dermis, unlike alpha hydroxy acid (AHA’s) and retinol.

Simply put, UGL Complex is: • Calming • Clarifying • Wrinkle reducing • Moisturizing • Collagen increasing In short, with prolonged use, it is possible that UGL Complex will result in significant antiaging benefits easily visible to the user.

SeneGence Product Knowledge Guide_120817

31

Molecular Size or Molecular Weight The size of each of the ingredient’s molecules within a product greatly determines the effectiveness of the ingredients and the product.

• Products made of ingredients with very large molecules spread from one side of the pore opening to the other, covering or “clogging” the pore, so the product cannot penetrate through the surface of the skin.

• Ingredients made with smaller molecules may penetrate through the surface of the skin.

• If products claim to contain ingredients that are beneficial and affect various layers of your skin, then those ingredients must be made of molecules that are small enough to penetrate through the surface of the skin.

SeneDerm Anti- Aging SkinCare System and creamy SenseCosmetics are made with a variety of Molecular Weights (sizes) so that specific ingredients are able to deliver the active ingredients of SenePlex Complex into the skin, to the precise levels where the ingredients are needed to be of benefit to the skin.

Molecular Weights and Protecting the Skin The molecular weight of the ingredients of a product that remain on the surface of the skin is vital because they can act as an important barrier to protect your skin from free radicals in the atmosphere. Free radicals (different types of atmospheric bacteria) can eat away at the molecules that protect the skin. If free radicals are successful in breaking down the protective layer on the surface of the skin, the moisture below the skin’s surface can ‘be lost’ into the atmosphere.

It is important to balance the size of the molecular weight of ingredients needed for protection of the skin with the purpose of the product. At the same time, avoid molecular weights that are comedogenic (clog pores) in nature.

One of the goals of our products is to help balance and maintain moisture content of the skin. Based upon a variety of molecular weights in each of the products, the size of the molecules determines the hours of protection.

The estimated period of protection from free radicals provided by the products is: • Daytime Moisturizer estimated average of 8-10 hrs • Evening Moisturizer estimated average of 12-14 hrs • Shea Butter Body Cream estimated average of 14-18 hrs • EyeCreme is the thickest & lasts the longest!

32

Section III: The Science & Nature of SeneGence Products

The Truth about Actives An “active” ingredient (example: Vitamins A, B, D, and E, etc) is an ingredient, or combination of ingredients, that impact the way in which a process happens. Active enzymes have energy.

Energy moves and will eventually (or quickly) runs out.

• If active ingredients are mixed (diluted) within a liquid solution, they may easily move about as the solution is not very dense, so the active ingredients quickly run out of energy.

• When active ingredients are in a more solid solution or mixture, the density will prevent them from running out of energy as quickly as those in a liquid solution.

SeneDerm Anti-Aging SkinCare Systems and creamy SenseCosmetics are manufactured based upon a “Just in Time” inventory system to help ensure that fresh products with active ingredients are passed on to our SeneGence Distributors, who then deliver them into the hands of our consumers.

Reproduction of Skin Cells Let’s take a look at skin. The skin is the body’s largest organ and is up to 15% of the body’s total weight. It is our interface (connection) with the outside world. It is present on the body to prevent our tissue fluids and blood from evaporating and maintains a frame in which our body organs are housed. Think of the way skin renews itself. It is a perfect suit that covers the body, fitting every crevice. As it ages, it sags – but never truly wears out like other organs within the body.

Skin diseases and the physical texture and appearance of the skin are most directly related to the way in which we care for it. Depending upon age, every 28 days we get an entirely new epidermis, from top to bottom. A pool of non-dividing cells is always at rest in the bottom layers of the epidermis ready to take over the function of covering the body. Even in old age (and this may be one of the keys to staying younger) there are resting young cells waiting to be released into the growth and proliferation phase.

What if we could speed the production of these healthy cells? How could the growth of increased fresh, healthy, moist, glowing skin be maintained? And likewise, how could the protection of that healthy skin be beneficial even in today’s harsh environments with the added necessity of appropriate color cosmetic usage?

We must then deal with the care and protection of our skin. You will determine that to protect your skin and to create healthy new cells requires care from both inside and out.

Our eccrine, watery sweat glands, secrete several liters of liquid that evaporates insensibly from our skins, taking the caloric heat of food and muscle metabolism with it into the air surrounding us.

As a metabolic center, the skin actively participates in the synthesis of many of the body’s basic constituents. Carbohydrates, proteins, lipids, and amino acids are all manufactured to some degree in the skin. Also, vitamin D3, an essential ingredient in bone formation, is metabolized in the skin. Blood vessels running into the skin carry these nutrients in and out

SeneGence Product Knowledge Guide_120817

33

of the skin to the rest of the body. The skin also moves materials from the outside of the body to the inside. It has the ability to absorb a percentage of what is applied to it.

Kinetic Enzyme SenePlex Complex The SeneDerm SkinCare System formulas and creamy SenseCosmetics contain a proprietary skin care ingredient called SenePlex Complex. The SenePlex Complex is a unique combination of ingredients, which when used properly, accelerates cellular renewal growth.

The SenePlex Complex has been discovered to be what is called a “Kinetic Enzyme.” This means that SenePlex Complex speeds up the natural process of reproducing cells without changing the process itself. Simply stated, SenePlex Complex impacts the growth of living cells and increases the cellular renewal process at a rate never before seen in the cosmetics and skin care industry.

SeneGence SeneDerm Anti-Aging Systems work by affording the user the greatest benefits resulting from the most effective anti-aging skin care system known today, combined with patented long-lasting color technology of SenseCosmetics. The SenseCosmetics line of creamy color cosmetics delivers the same continuous benefits of the anti-aging skin care systems. Layering the anti aging-properties onto our skin for 24 hours daily by combining the two technologies (anti-aging and long lasting color) compounds the benefits for a more beautiful complexion through the use of a simple three-step skin care process and application of amazing, versatile anti-aging color cosmetics. The SeneDerm Anti-Aging products, combined with our SenseCosmetics creamy color cosmetics, provide both day and night benefits for our skin.

Independent Clinical Laboratory Results Independent clinical laboratory results on SenePlex Complex when the system of products was originally formulated were amazing. The initial feedback from these women was that they were experiencing visible results to their skin in as little as two weeks! But before making any product claims, the SenePlex formulation was put through an independent eight-week laboratory study on female subjects ranging from 18 to 55 years of age with both normal to dry and oily skin types.

The following results are not only astounding but they are documented. SeneDerm with SenePlex Complex was concluded to improve skin on 100% of those women who took part in the clinical tests, regardless of skin type. The Independent Laboratory test results concluded that SeneDerm: • Increased cellular renewal rate of the skin an average of 23.3% • Increased skin moisturization and hydration, an average of 54.2% • Increased skin firmness and elasticity, an average of 51.9% • Decreased skin sagging by an average of 25%

34

Section III: The Science & Nature of SeneGence Products

• Increased skin luminosity an average, of 48.7% • Reduced fine lines and wrinkles by an average 55.7% • Increased skin softness by an average of 45% It is rather remarkable that EVERY tested woman studied by the Independent Laboratory, experienced measurable benefits to her facial skin that was the subject of the study. To have achieved an overall 55.7 % DECREASE IN FINE LINES AND WRINKLES IS ALSO AN EXCEPTIONAL RESULT. So you can actually see that when the SenePlex Complex formulation is synergistically blended with nature’s botanical extracts, marine algae, vitamins, and essential oils (ingredients specifically selected for their beneficial properties as well as total affinity and compatibility with the skin), the result is a product that just may give you that skin you wish for. And, as the product line has evolved, we have also begun to enhance the effects of SenePlex Complex within the formulas with the addition of nanosomes, peptides and time-released ingredients that last all day.

Eight Week Study No K-36, Subject SB

Please refer to the actual Clinical Test Results found in the appropriate section of this manual for more detailed documentation of test results.

SenePlex Complex’s Direct Effects Upon the Skin SenePlex Complex is a mixture of unique ingredients and raw materials contained within a delivery system that allows for penetration and delivery of the SenePlex Complex actives into the second layer of the skin, the dermis. At the very base of this layer, the actives create a kinetic enzyme reaction and increase the cellular growth production. Increasing cellular growth has a substantial impact upon the health and conditions of the skin. In the normal course of cellular production, cells are generally dehydrated and hardened by the time they SeneGence Product Knowledge Guide_120817

35

reach the outer layer of the epidermis. As cellular production increases, cells on the way to the surface of the epidermis are replaced with newer cells faster.

The dehydration process of these newer cells has not been completed even as they are replaced with the cells rising to the top from underneath. Moisture content is improved through increased cellular production. Cells maintain a greater amount of moisture making them more plump and supple. Replacing older, dead cells with cells that maintain greater moisture content makes skin more luminous. Increased cellular growth also means less time for cells to naturally lose collagen content and break down elastin fibers that make the skin sag. Increased cellular production helps to increase firmness and elasticity of the skin. Fine lines and wrinkles are often attributed to the build up of dehydrated, dead skin that has been compacted into certain areas of the skin surface.

With healthy, moist, luminous cells produced at a constant increased rate, fine lines and wrinkles are sure to diminish. With increased cellular growth, it is conceivable to imagine that non-genetic color spots created by unhealthy skin could be replaced by healthier, more beautiful skin. This could result in a more evenly colored skin surface, making your complexion appear smoother. Conceivably, one could suppose that if cells are being produced at an increased speed, small lesions created by blemishes could possibly heal faster.

SenePlex Complex and Balancing Moisture There are three ways to moisturize your skin: One is to replace water by eating and drinking; the other one is to attract moisture from the air. There is water all around us–we just don’t see it. It’s called water vapor. Think about it: When the relative humidity is 95%, you know it’s very moist in the air.

Different parts of your body have varying moisture contents. When SenePlex penetrates the skin, it normalizes the moisture content for the part of the body it is applied. It won’t alter the moisture content of your skin or provide additional moisture to any unneeded areas of the skin. The complex helps to balance and restore moisture content within areas of the skin where levels need to be increased. It’s the skin and SenePlex together that actually create a

36

Section III: The Science & Nature of SeneGence Products

restoration process. SenePlex creates the mechanism for the cells and the body to balance the moisture content of the skin.

Protection and Mechanical Shield What is the ultra-violet protection of the product, meaning moisturizer plus foundation, and what does SPF mean? The person who uses an SPF 10 can stay in the sun 10 times longer (than without SPF) before they burn. The number is relative to the individual. So, if it takes a person 10 minutes to burn, and they use an SPF of 10, they have 100 minutes before they burn. The fact is, sun reacts with sunlight itself and uses up the SPF applied to skin reducing its effectiveness over time, meaning you need to screen the sun from the chemicals of the SPF product on skin because the rays of the sun use up the SPF product itself. People also seem to be pretty sensitive to chemical sunscreens. The algae in SenePlex provides a natural sun protection factor capable of boosting the physical, chemical sunscreen. We usually use titanium dioxide at a level of about 2. Now, we only have to use a small percentage of a chemical and combine it with algae extract to achieve a full-strength mechanical shield that delivers the same result as a high-numbered chemical SPF. Our natural formula using algae does not get used up while the product is on the surface of the skin and as well, people do not seem to be sensitive to it. By combining Daytime Moisturizer with MakeSense Original Foundation, we deliver to skin a mechanical shield equivalent to an SPF 30 to protect skin from harmful rays of the sun.

SeneShield™ Pollution, an increasing environmental issue, can have dramatic impacts on the skin. It can alter the skin’s moisture-regulating ability due to free radicals generated by pollutants, thus causing skin to lose its radiance and take on a muddy complexion. SeneShield is an exclusive blend of ingredients that protects skin from harmful air pollutants, UV rays, and free radicals. SeneShield includes a natural plant sorbitol and yeast extract, creating a nonclogging, transparent shield to protect skin and help to reduce signs of aging.

SeneShield fights the effects of urbanization exposure, helping to reverse the signs of aging.

Shield your skin with SeneGence products containing SeneShield: SeneSerum-C and MakeSense Advanced Anti-Aging Foundation.

S.M.A.R.T. Ingredients Today’s advanced ingredient technologies allow for more effective physical benefits to skin. S.M.A.R.T. Ingredients actually help fight the aging process of cells by Soothing, Moisturizing, supporting Anti-aging, Restructuring, & enhancing the Touch of skin. That means ingredients of today can actually help to repair the damage of cells caused by toxins and reverse the damage, helping to correct damage caused by urbanization. Some of the

SeneGence Product Knowledge Guide_120817

37

S.M.A.R.T. ingredients included are: Biosaccharide Gum-1, a moisturizing and skin soothing ingredient produced by the fermenting plants: maize sorbitol and soya peptone. It delivers amazing effects such as: • Soothing and reducing skin sensitivity • Moisturizing from the 1st hour post-application and lasting for up to 8 hours • Anti-aging support from stimulation of epidermal sirtuin-1 molecules • Restructuring through stimulation of epidermal differentiation • Touch – makes skin as soft as silk to the touch.

S.M.A.R.T. ingredients can be found in SeneSerum-C, please see that product section for more information.

SenePeptides™ SenePeptides are a series of isolated active peptides with anti-aging hair growth properties that stimulate gene expression causing increased keratin production, which makes hair follicles grow faster, thicker, and longer. In our LashExtend formula, they are combined into a formulation base of glycerin and water, and work to grow lashes at an unprecedented rate.

DualSense™ Delivery The highly advanced anti-aging moisturizing formulation of Climate Control is designed with a remarkable dual delivery system technology, DualSense. This revolutionary technology keeps two different but essential delivery systems separated until you are ready to begin using the product, and, therefore, preserving the highest levels of product effectiveness.

The two different delivery systems of Climate Control consist of the clear liquid top layer, SenePlex and a gelatinous blue matrix containing our SelPlex Complex combined with a high dosage of Sodium Hyaluronate (additional humectants) as the bottom layer. The delivery system of the bottom layer SelPlex, in which lies a mixture of unique ingredients and raw materials, allows for penetration of the SenePlex actives when combined, delivering to the skin much needed essential fatty acids that are crucial in healthy cellular development and cannot be synthesized by the human body. The delivery system of SenePlex, the top layer, is a liquid solution which delivers all the beneficial ingredients to the cells when applied to the skin. The actives impact the growth of living cells and increase the cellular renewal process.

When ready to use, vigorously shaking the bottle mixes the two delivery systems together by activating the active ingredients of SenePlex. Thus, two become one – the DualSense Delivery System provides a mechanism and a vehicle for the fresh actives of SenePlex

38

Section III: The Science & Nature of SeneGence Products

delivery system to be available for penetration into the deepest layers of the skin, as well as providing the skin particular essential acids it cannot synthesize itself.

Why does DualSense Delivery System Technology Work? It is well known throughout the cosmetic and skin care industries that when contained within a mixture of other ingredients, the effectiveness of “actives” diminishes with time. It is also known throughout the scientific communities of the cosmetic industries that the emulsifiers in the suspension fluids are supposed to deliver the actives into the skin. Emulsifiers are ingredients that help assist in the production of an emulsion, or the “blend” of ingredients that are seemingly unable to be mixed together. Emulsifiers are made of molecules, the size of which is measured in molecular weights. Molecular weights of the majority of emulsifiers are much too large to penetrate the skin, therefore unable to deliver actives and other beneficial ingredients into the layers of the skin. The actives in SenePlex Complex are not activated until vigorously shaken and evenly distributed throughout the SelPlex suspension delivery system. SelPlex “self” suspension delivery system is formulated using herbal oil extracts mixed with vitamins and tocopherols. Both SenePlex and SelPlex delivery systems are beneficial to the skin and can stand alone as delivery systems in separate products. However, by combining these two delivery systems together into one, the combined affects of this unique DualSense Delivery System, is remarkable.

The DualSense Delivery System Technology aids in providing more moisture and other beneficial ingredients contained in the ‘self’ suspension fluid by penetrating into the deepest layers of your skin as it distributes the fresh and newly activated ‘actives’ of the SenePlex Complex. This process alone increases the effectiveness of the SeneDerm with SenePlex Anti-Aging SkinCare System.

A Word About Shea Butter SeneGence formulates many of its products with the very best moisturizers that can be found to help skin ward off the signs of aging caused by environmental hazards such as wind, severe cold, dryness, and even heat. As seasons change, so do the ways in which skin loses precious moisture. One way to help ensure that skin retains and maintains moisture is to use products with Shea butter.

Protect your skin by using SeneGence products formulated with Shea Butter all year round: • Reducing the dehydrating effect caused by pollution and free radicals • Reducing photo aging and wrinkle reduction • Inhibiting enzymes activated by UV exposure or inflammation which contribute to the breakdown of collagen • Adding antioxidants to detoxify

Shea Butter Properties Shea butter is known especially for its cosmetic properties as a moisturizer and emollient. It is also a known anti-inflammatory agent.

SeneGence Product Knowledge Guide_120817

39

Shea butter is marketed as being effective at treating the following conditions: fading scars, eczema, burns, rashes, acne, severely dry skin, blemishes, dark spots, skin discolorations, chapped lips, stretch marks, wrinkles, and in lessening the irritation of psoriasis.

Shea butter provides natural ultraviolet sun protection, although the level of protection is extremely variable, ranging from nothing to approximately SPF 6. Shea butter absorbs rapidly into the skin without leaving a greasy feeling.

Shea butter can be found in many high-end moisturizing skin products. Shea butter is known for its skin softening effect.

Protect your skin by using SeneGence products formulated with Shea Butter all year round: • LipSense Glosses • LipSense Moisturizing Lip Balm • SeneDerm 3-in-1 Cleanser Dry • SeneDerm Hand Cream • SeneDerm Body Butter • Advanced Hydration Body Lotion

Extraordinary Results & New Technologies SeneGence has discovered that its unique product complexes and proprietary formulations deliver extraordinary results when used in conjunction with other technologies recently discovered within the field of science. When formulated along with SenePlex Complex, these newer ingredients or complexes perform in a way that creates real results like no other products found in the market place. The science is fascinating and the results are astounding. There is a section of this guide that will describe each of varied products we’ve created as “Solutions” to specific facial and body skin care concerns and how they work, including some newer and exciting SeneGence color technologies and formulations.

40

Section III: The Science & Nature of SeneGence Products

Section IV: SeneDerm with SenePlex Anti-Aging SkinCare System SeneDerm SkinCare System The SeneDerm SkinCare System is available in Oily to Acne (US Only), Normal to Oily, Normal to Dry, and Dry skin types. It is a simple system that includes: 1. Cleansing the skin 2. Moisturizing and hydrating the skin 3. Protecting the skin SeneGence has taken its unique formulation of ingredients to a new level and has introduced a revolutionary line of skin care products and facial make-up, based on the SenePlex Complex anti-aging and product technologies.

The SeneDerm SkinCare System is initially sold in a set form to the first-time customer. The remarkable ingredients in the SeneDerm with SenePlex Complex Anti-Aging System work together to encourage new cellular growth, and improve skin properties by providing antiaging benefits to the skin, based upon skin type.

This systemized product group provides a balanced skin care base and enhances the longlasting effects of the liquid MakeSense Foundations. When using SenseCosmetics and SeneDerm SkinCare System the skin is protected from harmful rays from the sun without the use of unnecessary chemicals. The combination of the Daytime Moisturizer and MakeSense Original Foundation provide a mechanical shield equivalency of a SPF 30 from the sun’s harmful rays.

Key Points • The Proprietary Formula – SenePlex Complex truly does make all skin types more beautiful.

• The Actives –Our actives are actually active.

• The Molecular Weights – Ingredient molecules are small enough to penetrate through the cells of the skin.

• The Layering – Allows for maximum active absorption. With one product layered onto the skin after the next.

• The Beauty – All products stay on skin all-day and make skin more beautiful.

• The Economy – All products are highly concentrated and last longer than many competitive cosmetic market products.

SeneGence Product Knowledge Guide_120817

41

• Independent Clinical Testing – SenePlex Complex works on 100% of those who use SeneDerm regardless of skin type or age.

• 100% product satisfaction guarantee.

• In Demand–SeneGence offers products that REALLY WORK, are exciting and unique with a high demand and mass-market appeal.

• Profitable–These products are highly consumable and are not a one-time sale; therefore, re-orders likely will occur with proper customer follow-up and service.

• Exclusive–SeneGence offers patented products and proprietary formulations with worldwide exclusivity to new technologies and new products.

• Consciousness–There is no animal testing done on our products, and no animal by-products.

SeneDerm with SenePlex 3-in-1 Cleanser The cleansing ritual is an essential key for any skin type. Twice a day you need to cleanse, moisturize, and protect. In the morning, it is necessary to activate the skin and eliminate the night’s residue including oil build up, night crème film, and dead skin cells. In the evening, it is essential to remove make-up and daily grime before going to sleep so your pores don’t get clogged. And as well, exfoliation is a must and all four 3-in-1 Cleansers exfoliate.

Here is why exfoliation is so important: The average human generates a new layer of skin every two to four weeks (cellular cycle).

At the end of the cycle, the old, dead cells on the surface are shed. In the event the cells are not shed, a build-up of cells results. The skin will start to appear dull, the texture becomes rough and the skin’s capacity to absorb moisturizing products is reduced. Stress, pollution and UV rays also tend to slow down epidermal turnover time. If the old, dead skin cells are not removed, bacteria builds and together the bacteria, oil, and dead skin can clog the sebaceous pores leading to superficial spots or blackheads. If you do not exfoliate on a regular basis your skin will become clogged with toxins and will not be able ‘to breathe’.

This will result in dull, oily looking skin and may cause skin conditions such as acne. It also means that blood cannot circulate adequately, and toxins will continue to build up.

Impurities, dirt and bacteria from the atmosphere, are oil based. Water and oil do not mix.

Because oil-based impurities do not dissolve in water, a cleanser without the use of harsh detergents and strippers is a must to makes impurities soluble (mobile) enough to be washed away. SeneGence 3-in-1 Cleansers (and SeneDerm Body Wash) contain a molecule that has, on one end, an oil molecule to attract and bind to the oil base impurities. The other end of the same molecule has a liquid molecule to mix and bind to water. Once applied, the molecule binds to impurities with one end and water lifts (water attracts water) and washes away the entire cleansing molecule removing the oil-based impurities that attached to the one end of the molecule.

Our four smooth luxurious unique formulations contain the finest ingredients nature and technology have to offer for dry, normal to dry, and normal to oily skin types. Enriched with plant extracts and vitamins, our 3-in-1 suds-free cleansers are designed and formulated to clean, tone, and exfoliate in one easy step! Blended without the use of harsh detergents,

42

Section IV: SeneDerm with SenePlex Anti-Aging SkinCare System

but containing the necessary mixtures, exfoliants, and toners, the SeneDerm 3-in-1 cleanser formulations effectively remove oil where needed without discoloring the skin.

The SeneDerm cleanser formulations add moisture to dry skin or maintain the moisture content as appropriate, restores the skin’s proper pH balance, and exfoliates dead skin while preparing the skin for the next step.

3-in-1 Cleanser Oily to Acne (US Only) While helping to clarify oily skin, blemishes and acne, gentle foaming 3-in-1 Cleanser Oily to Acne restores moisture and skin health and assists in wound healing. It also works to reduce fine line and wrinkles and is unique in the market place, as it does not contain harsh neutralizers.

The Science Behind the Product Active Ingredient: Salicylic Acid 1%. Topical salicylic acid is used to help clear and prevent pimples and skin blemishes in people who have acne. Topical salicylic acid is also used to treat skin conditions that involve scaling or overgrowth of skin cells such as psoriasis (a skin disease in which red, scaly patches form on some areas of the body), ichthyoses (inborn conditions that cause skin dryness and scaling), dandruff, corns, calluses, and warts on the hands or feet.

Key Ingredients and Benefits SenePlex Complex: Kinetic enzyme that increases cellular renewal.

Decyl Glucoside: mild non-ionic surfactant used in cosmetic formulations, including baby Shampoo, and in products for individuals with sensitive skin. Many natural personal care companies use this cleanser because it is plant-derived, biodegradable, and gentle.

L-Argenin: an Amino acid that has antioxidant properties and can be helpful for wound healing.

Directions for Use Use to cleanse skin morning and evening, after removing cosmetics. Rinse well. Follow with SeneDerm DayTime or Evening Moisturizer. If excessive drying or peeling occurs, start with one application daily, gradually increase to twice daily, or as directed by a doctor. For

SeneGence Product Knowledge Guide_120817

43

external use only. Do not use in combination with additional topical acne medications, other than the SeneDerm Oily to Acne system.

3-in-1 Cleanser Normal to Oily Normal to Oily Cleanser is formulated for those who experience oily skin throughout the day over the entire face area or ‘T’ zone. Generally this skin type tends to have larger pores around the nose and cheek areas. It is interesting to note that even those with Normal to Dry skin can from time-to-time feel skin ‘oilier’ on one day and dry the next. This is due to many varied and combined circumstances and reactions such as constantly changing chemical, mental, and physical changes within the body. ‘Listen to your skin’ and use this formula on the ‘oily’ days.

The Science Behind the Product This cleanser contains volcanic ash that works to gently exfoliate and polish the skin while stimulating cellular production. It also helps kill surface bacteria while controlling sebum production by reducing the need of the skin to produce oil as the skin detects the presence of relaxing and light precious oil.

Key Ingredients and Benefits 3-in-1 Cleanser Normal to Oily is made of a combination of ingredients. Here are a few key components: SenePlex Complex: Kinetic Enzyme that increases cellular renewal.

Volcanic Ash–nature’s natural exfoliate. Gently exfoliates and polishes the skin while stimulating circulation to produce a healthy glow to the skin.

Echinacea Angustifolia (Cone Flower) Extract: a microbial herb Native Americans used for more than 400 years to treat infections and wounds and as a general “cureall”; promotes connective tissue vascularization and increases collagen synthesis and viscosity.

Chamomilla Recutita (Matricaria) Extract: a herb that has been shown to have antiirritant, soothing, and antioxidant properties.

Lavandula Angustifolia (Lavender) Oil: a natural herb found to be relaxing and it has been reported to have anxiolytic (anti-anxiety) effects. It is used in cosmetic preparations for its significant medicinal value. Its anti-bacterial, antiseptic, and antifungal benefits soothe inflamed skin and foster regeneration of skin cells. Because it regulates sebum production, it is useful for all skin types.

Cymbidium Grandiflorum (Orchid) Flower Extract: a plant native to the South Pacific, which has long been a source of excellence for the preparation of emollient

44

Section IV: SeneDerm with SenePlex Anti-Aging SkinCare System

products. This powerful anti-oxidant provides free-radical protection and maximum moisturization. The orchid extract is very effective as a sunscreen.

Algae (Seaweed) Extract: hydrates, protects skin from the sun, and softens the skin. It is essential in the penetration of the top layer of the stratum corneum and enhances the skin’s ability to repair itself.

Tocopheryl (and Tocopheryl Acetate): Vitamin E, essential for maintaining the activities of enzymes in the cells and for the formation of red blood cells, is also an antioxidant and has been shown to inhibit skin cancer and aid in the healing of skin ailments. Vitamin E is a dynamic weapon against premature aging and combating wrinkles by neutralizing free radicals to stop the chain reaction of molecular damage and to protect the skin against oxidation. It’s also believed to protect skin from the sun’s ultraviolet rays once absorbed into the skin.

Retinyl Palmitate: It is fundamental for increasing skin elasticity and thickening of the epidermis and the dermis. Vitamin A plays an important role in RNA synthesis, known for its cellular renewal properties that speed up exfoliation to reveal younger, plumper skin cells. This process of cell renewal and exfoliation helps to reduce the appearance of fine lines, wrinkles, and skin irregularities. Medical studies indicate that Vitamin A is effective in slowing down skin aging and in reducing the number and depth of wrinkles. A regression of pigmented spots has been demonstrated in medical studies with regular use of Vitamin A. Yeast Extract: a dietary source of folic acid (a member of the vitamin B complex) aids in formation of new healthy tissues and promotes new cell formation.

Synthetic Urea: a compound topical antiseptic, buffering agent, humectant, and skin conditioner.

Glucosamine HCL: enhances the body’s ability to manufacture collagen.

Sodium Hyaluronate: a ubiquitous carbohydrate polymer that is part of the extracellular matrix. It is a humectant about 100 times more effective as a humectant than Glycerin.

Triethanolamine: a Surfactant. A Surfactant is a wetting ingredient that lowers water’s surface tension allowing the product to spread more easily over the skin and is used when a mild product is required for the skin.

Directions for Use Morning and evening, massage 3-in-1 Cleanser onto a moist face, throat, and upper chest area. Rinse thoroughly and pat dry.

SeneGence Product Knowledge Guide_120817

45

3-in-1 Cleanser Normal To Dry Normal to Dry Cleanser is formulated for those who experience very little to no oiliness throughout the day over the entire face area or ‘T’ zone. Generally this skin type tends to have medium to small size pores (due to lack of oil production) around the nose and cheek areas. As we age skin becomes drier.

A good rule of thumb is, unless skin is very oily; use this formula after age 30.

The Science Behind the Product This cleanser produces a foaming emulsion that gently exfoliates and rejuvenates the skin without altering its pH balance. Made with SenePlex, this cleanser is packed with natural oils dry skin so desperately needs. It contains lots of moisture and is enriched with many vitamins to hydrate and nourish the skin.

Key Ingredients and Benefits 3-in-1 Cleanser Normal to Dry is made of a combination of ingredients. Here are a few key components: SenePlex Complex: Kinetic Enzyme that increases cellular renewal.

Simmondsia Chinensis (Jojoba Seed) Oil: a moisturizer and emollient agent to improve the skin elasticity and suppleness, containing natural Tocopherol to minimize oxidation and lipid pre oxidation.

Prunus Amygdalus Dulcis (Sweet Almond) Oil: non-greasy oil easily absorbed, and helps to leave the skin soft and satiny smooth.

Carthamus Tinctorius (Safflower) Seed Oil: a plant derived emollient that mimics the lipid content of the skin. It helps stabilize and maintain the structure of the skin’s complex inter-cellular matrix, preventing moisture loss and cell damage and promoting the skin’s soft, smooth, healthy appearance.

Persea Gratissima (Avocado) Oil: a very rich, moisturizing treatment for skin, with natural sunscreen properties. It is a very stable oil that contains lecithin and more than 20 percent essential unsaturated fatty acids. The age of skin is partly determined by its content of soluble collagen. A recent study found that ‘avocado oil’ significantly increases the water-soluble collagen content in the dermis while offering protection from ultraviolet rays.

Aloe Barbadensis Leaf Juice (Aloe Vera): most known for moisturizing, soothing, and healing. Recent studies indicate that Aloe Vera gel has the ability to enhance and accelerate cellular growth.

Chamomilla Recutita (Matricaria) Extract: a herb that has been shown to have antiirritant, soothing, and antioxidant properties.

46

Section IV: SeneDerm with SenePlex Anti-Aging SkinCare System

Lavandula Angustifolia (Lavender) Oil: natural herb found to be relaxing and it has been reported to have anxiolytic (anti-anxiety) effects. It is used in cosmetic preparations for its significant medicinal value. Its anti-bacterial, antiseptic, and antifungal benefits soothe inflamed skin and foster regeneration of skin cells. Because it regulates sebum production, it is useful for all skin types.

Echinacea Angustifolia (Cone Flower) Extract: herb Native Americans used for more than 400 years to treat infections and wounds and as a general “cure-all.”

Zea Mays (Corn) Oil: an emollient rich in essential fatty acids (required for cellular repair) and Tocopherol.

Cymbidium Grandiflorum (Orchid) Flower Extract: a plant native to the South Pacific, which has long been a source of excellence for the preparation of emollient products. This powerful anti-oxidant provides free-radical protection and maximum moisturization. The orchid extract is very effective as a sunscreen.

Algae (Seaweed) Extract: hydrates, protects skin from the sun, and softens the skin. It is essential in the penetration of the top layer of the stratum corneum and enhances the skin’s ability to repair itself.

Tocopheryl (and Tocopheryl Acetate): Vitamin E, essential for maintaining the activities of enzymes in the cells and for the formation of red blood cells, is also an antioxidant and has been shown to inhibit skin cancer and aid in the healing of skin ailments. Vitamin E is a dynamic weapon against premature aging and combating wrinkles by neutralizing free radicals to stop the chain reaction of molecular damage and to protect the skin against oxidation. It’s also believed to protect skin from the sun’s ultraviolet rays once absorbed into skin.

Retinyl Palmitate: It is fundamental for increasing skin elasticity and thickening of the epidermis and the dermis. Vitamin A plays an important role in RNA synthesis, known for its cellular renewal properties that speed up exfoliation to reveal younger, plumper skin cells. This process of cell renewal and exfoliation helps to reduce the appearance of fine lines, wrinkles, and skin irregularities. Medical studies indicate that Vitamin A is effective in slowing down skin aging and in reducing the number and depth of wrinkles. A regression of pigmented spots has been demonstrated in medical studies with regular use of Vitamin A. Cholecalciferol: Vitamin D Bioactive vitamin D or calcitriol is a steroid hormone that has long been known for its important role in regulating body levels of calcium and phosphorus, and in mineralization of bone. More recently, it has become clear that receptors for vitamin D are present in a wide variety of cells, and that this hormone has biologic effects which extend far beyond control of mineral metabolism.

Yeast Extract: a dietary source of folic acid (a member of the vitamin B complex) aids in formation of new healthy tissues and promotes new cell formation.

Magnesium Aluminum Silicate: a mineral beneficial to skin.

SeneGence Product Knowledge Guide_120817

47

Sodium Hyaluronate: a ubiquitous carbohydrate polymer that is part of the extracellular matrix. It is a humectant about 100 times more effective as a humectant than Glycerin.

Titanium Dioxide: an inert earth mineral used as a thickening ingredient and sunscreen in cosmetics. It protects skin from UVA and UVB radiation and is considered to have no risk of skin irritation.

Glucosamine HCL: enhances the body’s ability to manufacture collagen.

Synthetic Urea: a compound topical antiseptic, buffering agent, humectant, and skin conditioner.

Glycerin: a solvent, an emollient, and humectant that helps keep moisture in the cream and helps the product to spread better across a surface – reducing drag and pull. – Non-toxic, non-irritating and non-allergenic to the skin.

Decyl Glucoside: a mild non-ionic surfactant used in cosmetic formularies including baby shampoo and in products for individuals with sensitive skin. Many natural personal care companies use this cleanser because it is plant-derived, biodegradable, and gentle.

Cocamidopropyl Betaine: a surfactant, cleansing ingredient and foam booster.

Sodium Lauroyl Lactylate: derived from milk and coconut oil. It is a mild secondary surfactant and provides an elegant, soothing feel.

Directions for Use Morning and evening, massage 3-in-1 Cleanser onto a moist face, throat, and upper chest area. Rinse thoroughly and pat dry.

3-in-1 Cleanser Dry SeneDerm Dry Cleanser is formulated especially for those with dry skin.

Generally, this skin type can be identified by no oiliness seen on the surface of skin, feelings of tightness or itching and may show signs of flaking, fine lines or roughness. Generally speaking, this skin type tends to have very small pores. Although with age, skin becomes drier, and all skin types may eventually become dry with time. Dry skin needs special moisturizing and cleansing to improve its condition. SeneDerm Dry Cleanser boasts soft ‘pillow-like’ sponges to gently exfoliate and an invigorating fragrance to awaken the senses and leave the face feeling fresh all day and night long.

48

Section IV: SeneDerm with SenePlex Anti-Aging SkinCare System

The Science Behind the Product 3-in-1 Cleanser Dry gently cleanses and exfoliates with soft sponges and ‘non-sulfate’ air foaming agents that dissolve dirt and encapsulate oil-based germs and bacteria in water.

SeneDerm 3-in-1 Cleanser Dry is a non-detergent cleanser with a high concentration of ingredients, especially SenePlex Complex to increase cellular renewal and humectants, moisturizing agents, that hydrate and help bind moisture to the skin. As well, 3-in-1 Cleanser Dry restores the pH level of the skin to normal as it cleanses with out stripping the skin of vital oils.

Key Ingredients and Benefits SenePlex Complex: Kinetic Enzyme that increases cellular renewal.

Orchis Morio (Orchid) Flower Extract: This powerful anti-oxidant provides freeradical protection and maximum moisturization. The orchid extract is very effective as a sunscreen.

Glucosamine HCL: enhances the body’s ability to manufacture collagen.

Yeast Extract: a dietary source of folic acid (a member of the vitamin B complex) aids in formation of new healthy tissues and promotes new cell formation.

Algae (Seaweed) Extract: hydrates, protects skin from the sun, and softens the skin. It is essential in the penetration of the top layer of the stratum corneum and enhances the skin’s ability to repair itself.

Synthetic Urea: a compound topical antiseptic, buffering agent, humectant, and skin conditioner.

Sodium Hyaluronate: a ubiquitous carbohydrate polymer that is part of the extracellular matrix. It is a humectant about 100 times more effective as a humectant than Glycerin.

Phenoxyethanol: an oily liquid used as a bactericide and topical antiseptic.

Sodium Lauryl Methyl Isethionate: an extremely mild cleanser that can be used as a primary or secondary surfactant and creates a dense foam.

Disodium Cocoamphodiacetate: Mild detergent cleansing agent.

Sodium Polyacrylate: A film-forming agent, stabilizer, absorbent, thickening agent, and emollient.

Ethylhexylglycerin: A synthetic skin: conditioning agent and as a preservative usedor as a carrier or suspending agent for other preservatives.

Hexylene Glycol: organic compound used as a ‘carrier’ or ‘holder’ of active ingredients that also softens skin.

SeneGence Product Knowledge Guide_120817

49

Directions for Use Morning and evening, massage 3-in-1 Cleanser onto a moist face, throat, and upper chest area. Rinse thoroughly and pat dry. Experience a clean and moist, fresh feeling without the drying or tightening sensation commonly found in suds-based cleansers.

SeneDerm 3-in-1 Cleanser Dry is to be used in conjunction with SeneDerm Daytime Moisturizer Dry and SeneDerm Evening Moisturizer Dry … maximizing moisturizing and layering SenePlex Complex into the skin all day and all night.

SeneDerm with SenePlex Moisturizers SeneDerm with SenePlex Complex DayTime Moisturizer supplies atmospheric moisture to the skin, maintains moisture content within the skin and provides a sun protection factor.

SeneDerm with SenePlex Complex is formulated with a delivery system that enables the SenePlex Complex to penetrate the skin, therefore, making possible the amazingly proven results seen by this unique anti-aging system. SeneDerm with SenePlex Complex Evening Moisturizers is a richer, more concentrated formulation of the daytime moisturizers without sun protection.

Your skin is capable of absorbing more benefits of products on the skin’s surface as you sleep.

The evening moisturizers are more concentrated to deliver higher percentage of SenePlex Complex to your skin as you rest. Additionally, a richer, thicker formulation prevents the atmosphere from dehydrating your skin while you sleep.

Advanced Anti-Aging Moisturizers, such as Climate Control and SeneSerum-C, add more intense moisture to dry skin with additional beneficial ingredients.

Climate Control with SenePlex An anti-aging moisturizer for sensitive and dry skin types, Climate Control is a proprietary formulation of two separate and extremely effective delivery systems, combined into one advanced technology, “DualSense”.

It enhances the anti-aging effects of SeneDerm SkinCare Systems and can provide extra moisture for those times when your skin needs it most.

The Science Behind the Product Climate Control synergistically combines our amazing anti-aging SenePlex Complex with another remarkable complex, SelPlex. SenePlex is the amazing anti-aging complex contained in the SeneDerm SkinCare Systems. SelPlex is an additional, incredible complex formulated specifically as a soothing and highly moisturizing fluid, that when combined, delivers SenePlex Complex deeper into the layers of the skin.

50

Section IV: SeneDerm with SenePlex Anti-Aging SkinCare System

What is SelPlex?

SelPlex is a “self” suspension fluid, which is the Matrix (physical structure) that holds the ingredients needed to complete the product formulation. This highly advanced suspension fluid is formulated in SeneGence fashion to be highly effective and is a mixture of both nature and science. SelPlex contains the very best scientific ingredients and humectants that help make your skin moister in a blend of specifically selected herbal oil extracts, which are mixed with vitamins and tocopherols that soothe the skin. SelPlex does not contain emulsifiers so that the penetrating qualities of these essential oils help to evenly disperse SenePlex Complex into the deepest layers of the skin when combined.

What is the DualSense Delivery System Technology?

Climate Control starts working only when you are ready for it to start working. This highly advanced anti-aging moisturizing formulation is designed with a remarkable dual delivery system technology, DualSense. This revolutionary technology keeps two different but essential delivery systems separated until you are ready to begin using the product, and, therefore, preserving the highest levels of product effectiveness.

How does DualSense Delivery System Technology work?

The two different delivery systems of Climate Control consist of the clear liquid top layer, SenePlex and a gelatinous blue matrix containing our SelPlex Complex combined with a high dosage of Sodium Hyaluronate (additional humectants) as the bottom layer. The delivery system of the bottom layer SelPlex, in which lies a mixture of unique ingredients and raw materials, allows for penetration of the SenePlex actives when combined, delivering to the skin much needed essential fatty acids that are crucial in healthy cellular development and cannot be synthesized by the human body. The delivery system of SenePlex, the top layer, is a liquid solution which delivers all the beneficial ingredients to the cells when applied to the skin. The actives impact the growth of living cells and increase the cellular renewal process.

When ready to use, vigorously shaking the bottle mixes the two delivery systems together by activating the active ingredients of SenePlex. Thus, two become one – the DualSense Delivery System provides a mechanism and a vehicle for the fresh actives of SenePlex delivery system to be available for penetration into the deepest layers of the skin, as well as providing the skin particular essential acids it cannot synthesize itself.

Why does DualSense Delivery System Technology Work?

It is well known throughout the cosmetic and skin care industries that when contained within a mixture of other ingredients, the effectiveness of “actives” diminishes with time. It is also known throughout the scientific communities of the cosmetic industries that the emulsifiers in the suspension fluids are suppose to deliver the actives into the skin. Emulsifiers are ingredients that help assist in the production of an emulsion, or the “blend” of ingredients that are seemingly unable to be mixed together. Emulsifiers are made of molecules, the size of which is measured in molecular weights. Molecular weights of the majority of emulsifiers are much too large to penetrate the skin, therefore unable to deliver actives and other beneficial ingredients into the layers of the skin.

The actives in SenePlex Complex are not activated until vigorously shaken and evenly distributed throughout the SelPlex suspension delivery system. SelPlex “self” suspension

SeneGence Product Knowledge Guide_120817

51

delivery system is formulated using herbal oil extracts mixed with vitamins and tocopherols.

Both SenePlex and SelPlex delivery systems are beneficial to the skin and can stand alone as delivery systems in separate products. However, by combining these two delivery systems together into one, the combined affects of this unique DualSense Delivery System, is remarkable.

The DualSense Delivery System Technology aids in providing more moisture and other beneficial ingredients contained in the ‘self’ suspension fluid by penetrating into the deepest layers of your skin as it distributes the fresh and newly activated ‘actives’ of the SenePlex Complex. This process alone increases the effectiveness of the SeneDerm with SenePlex Anti-Aging SkinCare System.

Who should use SeneDerm with SenePlex Climate Control Moisturizer/SelPlex?

Those with sensitive and very dry skin types may experience the beauty of our anti-aging system by using Climate Control. Sensitive skin types and very dry skin types may use Climate Control Moisturizer before applying SeneDerm DayTime or Evening Moisturizer or SenePlex EyeCreme.

Sensitive skin tends to lack moisture at the cellular level. Lack of moisture causes dryness, which in turn, causes irritation, creating a “heating sensation” in sensitive skin. Additional humectants help to increase moisture content. As moisture spreads, so too does SenePlex.

The herbal oil extracts soothe irritations of the skin as the moisturizer relieves the dryness.

The “heat sensation” is eliminated. Thus…Climate Control!

Within eight weeks of usage, the cellular renewal cycle begins to increase in the skin, making proper moisture content and beautiful skin a reality. Climate Control is also perfect for those who experience dryness of skin as a result of changing climates from one season to the next. Exposing skin to varying climates and inconsistent diets while traveling may contribute to temporary dryness as well. Climate Control is perfect for the times you “listen to your skin” and hear your skin asking for a bit more moisture.

Key Ingredients and Benefits Climate Control is made of a combination of ingredients. Here are a few key components: SelPlex: a blend of herbal oil extracts, vitamins and tocopherols that soothe the skin.

SenePlex Complex: Kinetic Enzyme that increases cellular renewal.

Glucosamine HCL: enhances the body’s ability to manufacture collagen.

Oenothera Biennis (Evening Primrose) Oil: an effective herbal remedy to treat eczema and skin conditions.

Simmondsia Chinensis: Jojoba Seed Oil (Simmondsia Chinensis Seed Oil) acts as a moisturizer and emollient agent to improve the skin elasticity and suppleness, containing natural Tocopherol to minimize oxidation and lipid pre oxidation.

52

Section IV: SeneDerm with SenePlex Anti-Aging SkinCare System

Rosa Mochata Seed Oil: or rosehip seed oil is derived from cold pressing hips of the rare forest shrub (Rosa affinis rubiginosa or Rosa moschata) found growing in southern central Chile in the shadow of the Andes Mountains. This member of the rose family has flowers that are pink in color, and when the petals fall, the shrub develops vivid, orangey: red seed pods called rosehips. This rosehip oil has been used by local people for its soothing and moisturizing properties. The oil was found not only to help halt the advancement of aging but to actually lessen the appearance of aging and scarring, while restoring natural skin tone and color.

Santalum album (Sandalwood) Oil: assists with chapped, dry or inflamed skin and has wonderful moisturizing and hydrating properties. The toning effect is useful when fighting oily skin.

Caprylic/Capric Triglyceride: acts as a base; an oily liquid made from coconut oil.

Tocopheryl (and Tocopheryl Acetate): Vitamin E, essential for maintaining the activities of enzymes in the cells and for the formation of red blood cells, is also an antioxidant and has been shown to inhibit skin cancer and aid in the healing of skin ailments. Vitamin E is a dynamic weapon against premature aging and combating wrinkles by neutralizing free radicals to stop the chain reaction of molecular damage and to protect the skin against oxidation. It’s also believed to protect skin from the sun’s ultraviolet rays once absorbed into the skin.

Algae (Seaweed) Extract: hydrates, protects skin from the sun, and softens the skin. It is essential in the penetration of the top layer of the stratum corneum and enhances the skin’s ability to repair itself.

Cymbidium Grandiflorum (Orchid) Flower Extract: a plant native to the South Pacific, which has long been a source of excellence for the preparation of emollient products. This powerful anti: oxidant provides free: radical protection and maximum moisturization. The orchid extract is very effective as a sunscreen.

Yeast Extract: a dietary source of folic acid (a member of the vitamin B complex) aids in formation of new healthy tissues and promotes new cell formation.

Synthetic Urea: a compound topical antiseptic, buffering agent, humectant, and skin conditioner.

Sodium Hyaluronate: a ubiquitous carbohydrate polymer that is part of the extracellular matrix. It is a humectant about 100 times more effective as a humectant than Glycerin.

Butylene Glycol: a humectant that retains scent and preserves against spoilage.

Phenyl Trimethicone: improves emolliency and water repellency and detackifies Skin care products.

DMDM Hydantoin: prevent molds, mildews, and bacterial spoilage.

SeneGence Product Knowledge Guide_120817

53

Directions for Use Before the first application, shake the moisturizer vigorously to evenly blend SenePlex Complex with the suspension fluids. Climate Control can be applied both day and night, on the face, eye, and throat area before the application of SeneDerm DayTime Moisturizer, Evening Moisturizer, and EyeCreme.

You must use Daytime or Evening Moisturizer, or SeneSerum-C after the application of Climate Control to seal it into the skin.

SeneSerum-C A 100% natural blend of the most advanced anti-aging ingredients known today. This ‘urbanization’ defense formula is made for all skin types and works to repair damaged skin cells while helping to prevent further damage to create healthier, firmer, younger looking skin. So light, it can be used night and day under moisturizers.

There are five main factors which make SeneSerum-C with C-Beads and SenePlex Complex+ a substantial breakthrough product for anti-aging skin care treatments: 1. SeneShield™ 2. S.M.A.R.T. Ingredients 3. C-Beads with Stabilized Vitamin C 4. Grape Juice Extract Blend 5. SenePlex Complex+

The Science Behind the Product Urbanization Where has the pure air gone? Atmospheric pollution peaks are increasingly common. Today, there are cities where this pollution is already part of everyday life, to the extent that the sun cannot easily breaking through, even in the height of summer.

The effects of pollution are intensified depending on the concentrations of pollutant substances and the frequency and duration of exposure. They range from simple irritation of the mucus membranes to respiratory diseases, skin cancers or disorders affecting the nervous or digestive systems.

Pollution can have dramatic impacts on the skin. It can alter the skin’s moisture-regulating capacity due to free radicals generated by pollutants. When put to such a harsh test, the

54

Section IV: SeneDerm with SenePlex Anti-Aging SkinCare System

skin barrier can lose its integrity and dry out. Asphyxiated or even intoxicated, the skin can lose its radiance and take on a muddy complexion. The first signs of inflammation quickly appear through redness and tingling. Last, but not least, it should be noted that pollution can also be responsible for the significant rise in the number of sensitive or reactive skin types amongst urban populations.

Cigarette smoke is another pollutant that is equally harmful to the beauty and health of the skin. Smoking isn’t only dangerous for the lungs! Cigarette smoke contains heavy metals such as cadmium, which generate free radicals on the surface of the skin and can alter its structure.

Because of the hole in the ozone layer, the concentration of U.V. (ultra violet) radiations reaching the surface of the Earth is constantly increasing. Now, ever-present U.V. radiations are no longer just a summer hazard. They partner in damage with free radicals and can threaten the body’s biological stability and its integrity.

SeneShield To combat these hazards we have formulated SeneSerum-C with an urbanization-defending blend of ingredients, called SeneShield. SeneShield includes a natural plant sorbitol and yeast extract, creating a non-occlusive, transparent shield for skin that protects and helps reduce aging.

Control Before Rinsing

Control After Rinsing

SeneSheild Before Rinsing

SeneSheild After Rinsing

Evaluation of protective effect against pollution: Decrease of the carbon particles encrusted on the skin.

SeneShield also helps to protect skin from damage caused by UV-A and UV-B radiation.

SeneGence Product Knowledge Guide_120817

55

After Radiation S.M.A.R.T. Ingredients Today’s advanced ingredient technologies allow for more effective physical benefits to skin.

S.M.A.R.T. Ingredients actually help fight the aging process of cells by Soothing, Moisturizing, supporting Anti-aging, Restructuring, & enhancing the Touch of skin. That means ingredients of today can actually help to repair the damage of cells caused by toxins and reverse the damage, helping to correct damage caused by urbanization.

Some of the S.M.A.R.T. ingredients included are: Biosaccharide Gum-1, a moisturizing and skin soothing ingredient produced by the fermenting plants: maize sorbitol and soya peptone. It delivers amazing effects such as: • Soothing and reducing skin sensitivity • Moisturizing from the 1st hour post-application and lasting for up to 8 hours • Anti-aging support from stimulation of epidermal sirtuin-1 molecules • Restructuring through stimulation of epidermal differentiation • Touch – makes skin as soft as silk to the touch.

Loricrin Increase

56

Section IV: SeneDerm with SenePlex Anti-Aging SkinCare System

Loricin is a major protein component of cells of the epidermis, or outermost layer of skin.

Sirtuin Increase Sirtuins are a class of proteins that influence cellular processes, like aging and inflammation.

Involucrin Increase Involucrin is a protein component of skin that contributes to cell formation.

The restructuring effect presents a double activity: • Physical - filmogenic effect, skin feels enhancement & moisturizing properties.

Made for all ages, all types of skin.

• Biological – stimulation of longevity proteins, regulation of inflammation markers and epidermic differentiation, via the interaction of its glycan structure with keratinocytes receivers.

C-Beads – Encapsulated, Stabilized Vitamin C

SeneGence Product Knowledge Guide_120817

57

C-Beads presents a smoothing and anti-wrinkle effect to skin that consist of a more advanced and effective form of stabilized Vitamin C (Tetrahexyldecyl Ascorbate) and made of elements which help to repair previous damage of cells.

Vitamin C is used for cell replenishment. The human body cannot produce Vitamin C for itself. Generally, you must eat food or take vitamins as a source to replenish Vitamin C. Vitamin C is also an anti-oxidant that helps fight off ultraviolet free radicals.

The Vitamin C used in SeneSerum-C with SenePlex is stabilized, meaning it really works and is ‘active’ within the SeneSerum-C mixture as opposed to using unstabilized Vitamin C blends that do not work.

Vitamin C works as an essential factor for the normal formation, maintenance, and structural stability of collagen. Collagen is the key component to most tissues. It is the main protein of connective tissue. It is the main component of extra cellular matrix that supports most tissues and gives cells structure from the outside. Its effects include: • Anti-Oxidant activity, inhibiting lipid peroxidation.

• Clarifying and Brightening Effect – clarifying and brightening activity, inhibiting melanogenesis. Provides a more even skin tone.

• MMP inhibition (reduction of free radicals) which protects against cell damage.

• Collagen synthesis – stimulation of collagen production.

• Collagen protection • Improves penetration

• Prevention of UV-B and UV-A damage

No UV-A

58

W/O ‘Adv. C Ingredient’

With ‘Adv. C Ingredient’

Section IV: SeneDerm with SenePlex Anti-Aging SkinCare System

• Doubles collagen synthesis by 100% • Beneficial for acne prone skin types too Vitamin C is the key ingredient that helps amino acids, which in turn effect the production of collagen. The actives in SenePlex Complex+ and the other beneficial vitamins including stabilized Vitamin C are absorbed by the skin.

Grape Juice Extract Blend The Grape Juice Extract Blend included in SeneSerum-C acts as a natural preservative. It also contains malic acid, which is considered an AHA (alpha hydroxy acid) to help exfoliate the top layers of skin, promote moisture restoration and help penetration of other ingredients. These actions will help correct discoloration and improve skin’s texture in general.

SenePlex Complex+ SenePlex Complex+ works to increase cellular renewal and combat signs of aging. It is a mixture of unique ingredients and raw materials contained within a delivery system that allows for penetration and delivery of the SenePlex Complex+ actives into the second layer of the skin, the dermis, increasing cellular renewal.

The use of SeneSerum-C with SenePlex and its delivery of beneficial ingredients through the C-Beads helps accelerate the rate, depth, and extent of penetration of beneficial ingredients to the skin to achieve more efficient and even absorption. Therefore, based upon the facts listed above we can conclude that SeneSerum-C with SenePlex Complex+: • Contains stabilized Vitamin C and helps to increase collagen production for firmer skin.

• Enhances the effects of SenePlex Complex+.

• More efficiently and evenly delivers a variety of active, anti-aging ingredients to the skin for faster, more luminous results.

• Increases skin’s natural ability to form an effective, protective bacterial and fungicidal layer that helps decrease the aging of the skin.

• Helps to inactivate carcinogenic chemicals and free radicals from the skin’s surface.

• Helps to increase ability of the skin’s protective layer to shield against harmful ultraviolet rays of the sun and free radicals.

• Includes Vitamin A, Vitamin E and a blend of moisturizers that effectively make skin soft and supple.

• Helps rough, dull skin become smoother and more luminous.

Key Ingredients and Benefits SeneSerum-C with SenePlex Complex+ is made of a combination of ingredients. Here are a few key components:

SeneGence Product Knowledge Guide_120817

59

SenePlex Complex: Kinetic Enzyme that increases cellular renewal.

SeneShield: A natural plant sorbital and yeast extract, non-occlusive, transparent shield for skin that also helps protect skin from harmful UV rays.

C-Beads: present a smoothing and anti-wrinkle effect to skin. Consists of a more advanced and effective form of stabilized Vitamin C and is made of elements which help to repair previous damage of cells.

Tetrahexydecyl Ascorbate (Vitamin C): advanced form of stabilized, time-released Vitamin C; helps increase collagen production & diminish wrinkles.

Biosaccharide Gum-1: a moisturizing and skin soothing ingredient produced by the fermenting plants, maize sorbitol and soya peptone.

Yeast Extract: a dietary source of folic acid (a member of the vitamin B complex) aids in formation of new healthy tissues and promotes new cell formation.

Orchis Mascula (Orchid) Flower Extract: a plant native to the South Pacific, which has long been a source of excellence for the preparation of emollient products. This powerful anti-oxidant provides free-radical protection and maximum moisturization.

The orchid extract is very effective as a sunscreen.

Spirulina Maxima (Algae Seaweed) Extract: hydrates, protects skin from the sun, and softens the skin. It is essential in the penetration of the top layer of the stratum corneum and enhances the skin’s ability to repair itself.

Retinyl Palmitate (Vitamin A): fundamental for increasing skin elasticity and thickening of the epidermis and the dermis. Vitamin A plays an important role in RNA synthesis, known for its cellular renewal properties that speed up exfoliation to reveal younger, plumper skin cells. This process of cell renewal and exfoliation helps to reduce the appearance of fine lines, wrinkles, and skin irregularities. Medical studies indicate that Vitamin A is effective in slowing down skin aging and in reducing the number and depth of wrinkles. A regression of pigmented spots has been demonstrated in medical studies with regular use of Vitamin A. Tocopheryl (and Tocopheryl Acetate): Vitamin E, essential for maintaining the activities of enzymes in the cells and for the formation of red blood cells, is also an anti-oxidant and has been shown to inhibit skin cancer and aid in the healing of skin ailments. Vitamin E is a dynamic weapon against premature aging and combating wrinkles by neutralizing free radicals to stop the chain reaction of molecular damage and to protect the skin against oxidation. It’s also believed to protect skin from the sun’s ultraviolet rays once absorbed into the skin.

Phenoxyethanol: an oily liquid used as a bactericide and topical antiseptic.

60

Section IV: SeneDerm with SenePlex Anti-Aging SkinCare System

Directions for Use Apply to clean, moist skin; place one to two pumps onto fingertips. Massage gently around eye area, all over face and dĂŠcolletage for at least 30 seconds until pearls have completely absorbed.

SeneDerm with SenePlex Daytime Moisturizers There are four types of SeneDerm DayTime Moisturizers with SenePlex Complex to meet the precise needs of your skin type; Dry, Normal to Dry, Normal to Oily and Oily to Acne (US Only). The DayTime Moisturizers contain SenePlex Complex, natural oils to protect, moisturize, and lubricate the skin. They contain vitamin E to protect cells from oxidation.

The botanical blend found in these products contains natural moisture retention formulations and provide environmental protection to the skin. This moisturizer is formulated as the perfect base for MakeSense Foundation. When used underneath our Original Foundation, DayTime Moisturizer and MakeSense Foundation create a systemized mechanical sun shield for your face. Laboratory testing revealed that the mechanical shield created by using Original MakeSense Foundation with SenePlex Complex over the SeneDerm DayTime Moisturizer with SenePlex Complex equates to a SPF of 30.

DayTime Moisturizer Oily to Acne (US Only) Made with SenePlex Complex, this unique treatment not only fights acne, but also improves skin condition and reduces the appearance of wrinkles. It contains moisturizing and anti-aging ingredients, anti-irritants, essential emollients and vitamins needed for healthy skin. This acne fighting moisturizer provides a mechanical sun shield while helping to hydrate and maintain the proper moisture content of oily and acne prone skin with sun protection.

The Science Behind the Product Active Ingredient: Salicylic Acid 1%. Topical salicylic acid is used to help clear and prevent pimples and skin blemishes in people who have acne. Topical salicylic acid is also used to treat skin conditions that involve scaling or overgrowth of skin cells such as psoriasis (a skin disease in which red, scaly patches form on some areas of the body), ichthyoses (inborn conditions that cause skin dryness and scaling), dandruff, corns, calluses, and warts on the hands or feet.

Key Ingredients and Benefits Day Time Moisturizer Oily to Acne is made of a combination of ingredients. Here are a few key components: SeneGence Product Knowledge Guide_120817

61

SenePlex Complex: the Kinetic enzyme that increases cellular renewal and naturally exfoliates, moisturizes and nourishes the skin.

Bisabolol & Zingiber Officinale (Ginger) Root Extract Complex: a very powerful anti-irritant that prevents irritation and redness caused by environmental and chemical damage.

Hydromanil Complex: comes from ingredients that include the seed of the tara tree that grows in a very dry climate in the Andes Mountains in Peru. The seeds have a unique ability to retain moisture even after years of being in the dry environment.

The manufacturer has been able to extract the hydrating components of the seed and the clinical use shows immediate, intermediate and long term increases in skin hydration. Clinical studies have shown a 10% concentration of Hydromanil produces a 21% moisture boost in the skin after 4 hours. Studies have shown that the skin continues to have significantly greater hydration after three weeks.

Coffea Arabica (Coffee) Seed Oil: Lubricates, boosts collagen and elastin production of the skin and regenerates the hydrolipid barrier that is constantly subject to aggressions mainly from the sun. It photo-protects the skin against UV radiation, particularly UVB that causes erythema.

Tetrapeptide 21 & Tripeptide 1: a blend of peptides that minimizes the appearance of wrinkles and increases collagen production and skin smoothness.

Epilobium Angustifolium (Willowherb) Flower/Leaf/Stem Extract: used for their potent anti-irritant, anti-inflammatory, and free radical-scavenging effects.

Therapeutic products for various skin conditions such as those for eczema, psoriasis, seborrhea, fungal infections, and rosacea have incorporated willowherb as a functional active ingredient.

Arginine : an Amino acid that has antioxidant properties and can be helpful for wound healing; used because it is extremely gentle.

Olea Europaea (Olive) Fruit Oil: a natural anti-oxidant. This ingredient is considered a must for emolliency in skin care with a superior moisturizing effect on the upper layer of the skin and can aid in reducing scars.

Simmondsia Chinensis (Jojoba) Seed Oil: acts as a moisturizer and emollient agent to improve the skin elasticity and suppleness.

Persea Gratissima (Avocado) Oil: a very rich, moisturizing treatment with natural sunscreen properties. It is a very stable oil that contains lecithin and more than 20 percent essential unsaturated fatty acids. The age of skin is partly determined by its content of soluble collagen. A recent study found it significantly increases the watersoluble collagen content in the dermis while offering protection from ultraviolet rays.

Butyrospermum Parki (Shea Butter) : a natural moisturizer and plant lipid. Lipids are the oil and fat components of skin that prevent moisture evaporation from the skin and provide lubrication to the skin’s surface.

62

Section IV: SeneDerm with SenePlex Anti-Aging SkinCare System

Tetrahexyldecyl Ascorbate (stabilized Vitamin C) : helps increase collagen production & diminish wrinkles.

Panthenol (pro Vitamin B) : Besides the wrinkle reducing effects that panthenol provides to skin, it has been proven in numerous studies that it can be used for acne treatment and prevention.

Tocopheral (Vitamin E): essential for maintaining the activities of enzymes in the cells and for the formation of red blood cells, is also an anti-oxidant and has been shown to inhibit skin cancer and aid in the healing of skin ailments. It is a dynamic weapon against premature aging and combating wrinkles by neutralizing free radicals to stop the chain reaction of molecular damage and to protect the skin against oxidation. It’s also believed to protect skin from the sun’s ultraviolet rays once it’s absorbed.

Directions for Use For external use only. Do not use in combination with additional topical acne medications, other than the SeneDerm Oily to Acne system. Apply to face and neck in the morning, after cleansing thoroughly. If excessive drying or peeling occurs, start with one application daily, gradually increase to twice daily, or as directed by a doctor.

DayTime Moisturizer Normal to Oily Don’t avoid using moisturizer because you have oily skin generally caused by larger facial pores or even daily stress. You’ll just end up with dehydrated skin.

And although oily, this skin type still needs to be fed essential nutrients and protection from the harmful elements of the environment.

The Science Behind the Product An oily skin day moisturizer should contain some ingredients that will control the activity of the sebaceous glands, or sebum control. It is now possible to “reprogram” this type of skin. Blackheads are not caused by dirt but by sebum blocking the hair follicles. They attain their color when the sebum oxidizes on exposure to the air. SeneDerm DayTime Moisturizer with SenePlex Complex for oily skin contains jojoba oil and Squalene to control sebum production and reduce oil production of the skin.

The botanicals contained in this product are unique filtering ingredients, which help provide environmental protection. They are a key element for creating the sunshield effect for your skin.

SeneGence Product Knowledge Guide_120817

63

Key Ingredients and Benefits Day Time Moisturizer Normal to Oily is made of a combination of ingredients. Here are a few key components: SenePlex Complex: Kinetic Enzyme that increases cellular renewal.

Simmondsia Chinensis: Jojoba Seed Oil (Simmondsia Chinensis Seed Oil) acts as a moisturizer and emollient agent to improve the skin elasticity and suppleness, containing natural Tocopherol to minimize oxidation and lipid pre oxidation.

Aloe Barbadensis Leaf Juice (Aloe Vera): most known for moisturizing, soothing, and healing. Recent studies indicate that Aloe Vera gel has the ability to enhance and accelerate cellular growth.

Algae (Seaweed) Extract: hydrates, protects skin from the sun, and softens the skin. It is essential in the penetration of the top layer of the stratum corneum and enhances the skin’s ability to repair itself.

Cymbidium Grandiflorum (Orchid) Flower Extract: a plant native to the South Pacific, which has long been a source of excellence for the preparation of emollient products. This powerful anti-oxidant provides free-radical protection and maximum moisturization. The orchid extract is very effective as a sunscreen.

Caprylic/Capric Triglyceride: acts as a base; an oily liquid made from coconut oil.

Panthenol: Vitamin B complex is essential for formation of new healthy tissues.

Tocopheryl (and Tocopheryl Acetate): Vitamin E, essential for maintaining the activities of enzymes in the cells and for the formation of red blood cells, is also an anti: oxidant and has been shown to inhibit skin cancer and aid in the healing of skin ailments. Vitamin E is a dynamic weapon against premature aging and combating wrinkles by neutralizing free radicals to stop the chain reaction of molecular damage and to protect the skin against oxidation. It’s also believed to protect skin from the sun’s ultraviolet rays once absorbed into skin.

Retinyl Palmitate: It is fundamental for increasing skin elasticity and thickening of the epidermis and the dermis. Vitamin A plays an important role in RNA synthesis, known for its cellular renewal properties that speed up exfoliation to reveal younger, plumper skin cells. This process of cell renewal and exfoliation helps to reduce the appearance of fine lines, wrinkles, and skin irregularities. Medical studies indicate that Vitamin A is effective in slowing down skin aging and in reducing the number and depth of wrinkles. A regression of pigmented spots has been demonstrated in medical studies with regular use of Vitamin A. Lecithin: naturally occurring plant source; protects cells from oxidation.

Yeast Extract: a dietary source of folic acid (a member of the vitamin B complex) aids in formation of new healthy tissues and promotes new cell formation.

64

Section IV: SeneDerm with SenePlex Anti-Aging SkinCare System

Squalene: Deactivates the free radical known as singlet oxygen, the free radical that is generated by exposure to the sun’s UV radiation. Squalene can also absorb and bind fat-soluble toxins, helping to excrete them from the body. These multiple functions of Squalene make it an excellent nutritional support product for the skin.

It helps to soften and diminish tiny lines. It helps to soothe dry, irritated skin and creates a barrier to protect your skin against the harsh environment.

Propylene Glycol: organic compound used as a ‘carrier’ or ‘holder of active ingredients that also softens skin.

Plankton Extract: contains a light activated enzyme activity that enhances recovery from sun damage.

Octyl Methoxycinnamate: Its primary use is in suncreens and other cosmetics to absorb UV: B rays from the sun, protecting the skin from damage. It is also used to reduce the appearance of scars.

Benzophenone: 3-prevents ultraviolet (UV) light from damaging ingredients.

Galactoarabinan: decreases emulsion particle size and facilitates the aqueous dispersion of particulate materials such as micronized titanium dioxide.

Glucosamine HCL: enhances the body’s ability to manufacture collagen.

Synthetic Urea: a compound topical antiseptic, buffering agent, humectant, and skin conditioner.

Allantoin: a valuable cell-proliferating healing agent which stimulates healthy tissue formation. Allantoin has a pronounced keratolytic and skin softening action, acts as chemical debrider of necrotic and scaling tissue, cleansing up the areas where applied.

Sodium Hyaluronate: a ubiquitous carbohydrate polymer that is part of the extracellular matrix. It is a humectant about 100 times more effective as a humectant than Glycerin.

Directions for Use After using SeneDerm 3-in-1 Cleanser, apply a small amount of moisturizer to the thoroughly cleansed face and neck. Gently massage into skin. Allow moisturizer to penetrate and prepare the skin for MakeSense Foundation.

SeneGence Product Knowledge Guide_120817

65

DayTime Moisturizer Normal to Dry Even if skin is considered “normal”, it still requires moisture to maintain its health.

Dry skin either lacks oil and/or is dehydrated. The goal of a great product for skin in this state is to deliver vital oils and vitamins, extra moisture, and to provide a way to bind moisture to the skin throughout the day. If skin is not shielded from the environment, this skin type is highly likely exposed to constant and steady transference (loss) of moisture from the skin to the atmosphere.

The Science Behind the Product The DayTime Moisturizer combines ingredients known as humectants, which actually draw moisture from the air and bind it to the skin. The SeneGence DayTime Moisturizer with SenePlex Complex for dry skin does just this. It attracts moisture from the environment. Moreover, it contains high levels of SenePlex Complex to seal in the moisture and encourage cellular growth.

The anti-oxidant and botanical rich treatment of this product to your face helps hydrate and moisturize deep into the layers of the skin. Once again, the botanicals contained in this product are unique, filtering ingredients. They provide environmental protection and are a key element for creating the mechanical sunshield effect for your skin.

Key Ingredients and Benefits DayTime Moisturizer Normal to Dry is made of a combination of ingredients. Here are a few key components: SenePlex Complex: Kinetic Enzyme that increases cellular renewal.

Cymbidium Grandiflorum (Orchid) Flower Extract: a plant native to the South Pacific, which has long been a source of excellence for the preparation of emollient products. This powerful anti-oxidant provides free: radical protection and maximum moisturization. The orchid extract is very effective as a sunscreen.

Algae (Seaweed) Extract: hydrates, protects skin from the sun, and softens the skin. It is essential in the penetration of the top layer of the stratum corneum and enhances the skin’s ability to repair itself.

Aloe Barbadensis Leaf Juice (Aloe Vera): most known for moisturizing, soothing, and healing. Recent studies indicate that Aloe Vera gel has the ability to enhance and accelerate cellular growth.

Tocopheryl (and Tocopheryl Acetate): Vitamin E, essential for maintaining the activities of enzymes in the cells and for the formation of red blood cells, is also an anti: oxidant and has been shown to inhibit skin cancer and aid in the healing of skin ailments. Vitamin E is a dynamic weapon against premature aging and combating wrinkles by neutralizing free radicals to stop the chain reaction of molecular damage

66

Section IV: SeneDerm with SenePlex Anti-Aging SkinCare System

and to protect the skin against oxidation. It’s also believed to protect skin from the sun’s ultraviolet rays once absorbed into skin.

Retinyl Palmitate: It is fundamental for increasing skin elasticity and thickening of the epidermis and the dermis. Vitamin A plays an important role in RNA synthesis, known for its cellular renewal properties that speed up exfoliation to reveal younger, plumper skin cells. This process of cell renewal and exfoliation helps to reduce the appearance of fine lines, wrinkles, and skin irregularities. Medical studies indicate that Vitamin A is effective in slowing down skin aging and in reducing the number and depth of wrinkles. A regression of pigmented spots has been demonstrated in medical studies with regular use of Vitamin A. Lecithin: naturally occurring plant source; protects cells from oxidation.

Panthenol: Vitamin B complex is essential for formation of new healthy tissues.

Yeast Extract: a dietary source of folic acid (a member of the vitamin B complex) aids in formation of new healthy tissues and promotes new cell formation.

Squalene: Deactivates the free radical known as singlet oxygen, the free radical that is generated by exposure to the sun’s UV radiation.* Squalene can also absorb and bind fat: soluble toxins, helping to excrete them from the body. These multiple functions of squalene make it an excellent nutritional support product for the skin.

It helps to soften and diminish tiny lines. It helps to soothe dry, irritated skin and creates a barrier to protect the skin against the harsh environment.

Caprylic/Capric Triglyceride: acts as a base; an oily liquid made from coconut oil.

Allantoin: a valuable cell: proliferating healing agent which stimulates healthy tissue formation. Allantoin has a pronounced keratolytic and skin softening action, acts as chemical debrider of necrotic and scaling tissue, cleansing up the areas where applied.

Glycereth: 26-an emollient.

Caprylic/ Capric/ Myristic/ Stearic Triglyceride: a plant derived emollient.

Synthetic Urea: a compound topical antiseptic, buffering agent, humectant, and skin conditioner.

Cyclomethicone: a silicone that feels silky on the skin introduces moisture and is a water: binding agent that holds up well, even when the skin becomes wet.

Isodecyl Neopentanoate: an emollient used as a skin moisturizer.

Plankton Extract: contains a light activated enzyme activity that enhances recovery from sun damage.

Octyl Methoxycinnamate: Its primary use is in sunscreens and other cosmetics to absorb UV: B rays from the sun, protecting the skin from damage. It is also used to reduce the appearance of scars.

SeneGence Product Knowledge Guide_120817

67

Benzophenone: 3-prevents ultraviolet (UV) light from damaging ingredients.

Glucosamine HCL: enhances the body’s ability to manufacture collagen.

Sodium Hyaluronate: a ubiquitous carbohydrate polymer that is part of the extracellular matrix. It is a humectant about 100 times more effective as a humectant than Glycerin.

Dimethicone: silicone oil used as a skin protectant.

Directions for Use After using SeneDerm 3-in-1 Cleanser, apply a small amount of moisturizer to the thoroughly cleansed face and neck. Gently massage into skin. Allow moisturizer to penetrate and prepare the skin for MakeSense Foundation.

Daytime Moisturizer Dry Dry skin reacts most dramatically to climactic elements and it susceptible to discomfort from exposure to heat, cold, wind and water. The unique blend of key ingredients in this moisturizer helps protect dry skin from the effects of everyday atmospheric conditions , and keeps it hydrated and age-resistant.

The Science Behind the Product SeneDerm Daytime Moisturizer Dry features a one-of-a-kind “selfregulating” system to control the climate around the skin and establish a humidity level of 65-75%. Keeping skin’s humidity consistent at this level all day results in skin staying hydrated and free from symptoms such as rudiness, itching or flakiness. Including the rich ingredient, Moringa Oil, the formulation adds additional vitamins and radiance boosting fatty acids. SeneDerm Day Moisturizer Dry also helps protect skin from the harmful rays of the sun, helping to reduce discoloration and maintaining a more ‘perfected’ and even skin tone on the skin’s surface.

Key Ingredients and Benefits Daytime Moisturizer Dry is made of a combination of ingredients. Here are a few key components: SenePlex Complex: Kinetic Enzyme that increases cellular renewal.

Moringa Oleifera (Moringa Oil): the most stable oil in nature, full of radiance boosting fatty acids, vitamin A & vitamin C skin: smoothing de: puffing, possesses exceptional oxidative stability and acts as a moisturizer and skin conditioner

68

Section IV: SeneDerm with SenePlex Anti-Aging SkinCare System

Prunus Amygdalus Dulcis (Sweet Almond) Oil: a non-greasy oil that is easily absorbed and helps to leave the skin soft and satiny smooth.

Orchis Morio (Orchid) Flower Extract: This powerful anti: oxidant provides free: radical protection and maximum moisturization. The orchid extract is very effective as a sunscreen.

Simmondsia Chinensis (Jojoba) Seed Oil: acts as a moisturizer and emollient agent to improve the skin elasticity and suppleness, containing natural Tocopherol to minimize oxidation and lipid pre: oxidation.

Zingiber Officinale (Ginger) Root Extract: plant extract that has anti-inflammatory properties.

Algae (Seaweed) Extract: hydrates, protects skin from the sun, and softens the skin. It is essential in the penetration of the top layer of the stratum corneum and enhances the skin’s ability to repair itself.

Synthetic Urea: a compound topical antiseptic, buffering agent, humectant, and skin conditioner.

Glucosamine HCL: enhances the body’s ability to manufacture collagen.

Caprylic/Capric Triglyceride: acts as a base; an oily liquid made from coconut oil.

Pentylene Glycol: skin-conditioning agent and solvent.

Stearic Acid: used in lotions as an emollient and thickener.

Yeast Extract: a dietary source of folic acid (a member of the vitamin B complex) aids in formation of new healthy tissues and promotes new cell formation.

Tocopheryl Acetate: Vitamin E, essential for maintaining the activities of enzymes in the cells and for the formation of red blood cells.

Sodium Hyaluronate: a ubiquitous carbohydrate polymer and powerfully effective humectant.

Cetearyl Alcohol: used as an emulsion stabilizer, opacifying agent, and foam boosting surfactant, as well as an aqueous and non-aqueous viscosity: increasing agent. It imparts an emollient feel to the skin and can be used in water in-oil emulsions, oilin-water emulsions.

Ethylhexyl Methoxycinnamate: a clear liquid compound that absorbs UVB light; insoluble in water; used in the formulation of a wide variety of product types including sunscreens and make-up products that contain ingredients to protect the skin from the sun.

Serine: amino acid Glycine: amino acid

SeneGence Product Knowledge Guide_120817

69

Arginine: Amino acid that has antioxidant properties and can be helpful for wound healing.

Phenoxyethanol: an oily liquid used as a bactericide and topical antiseptic.

Directions for Use After using SeneDerm 3-in-1 Cleanser, apply a small amount of moisturizer to the thoroughly cleansed face and neck. Gently massage into skin. Allow moisturizer to penetrate and prepare the skin for MakeSense Foundation.

SeneDerm with SenePlex Evening Moisturizers The Evening Moisturizers contain a more concentrated formulation of SenePlex Complex.

These rich ingredients penetrate deep into the skin to provide moisture, hydration, and lubrication while you sleep. While at rest, the skin is most susceptible to the penetration of nutrients and treatments. During sleep, movements of the muscles in the face are at a minimum allowing the skin to remain soft and absorbent to products on the face. The SeneDerm Evening Moisturizer aids cell production and skin regeneration.

What does this mean? Well, it takes about 28 days for a cell to be born and to make the journey from the bottom most layer of the skin to the top layer, the epidermis. By the time a cell reaches the skin’s surface, it has lost most of its water content and appears dry and thin.

The “old” cells that reach the surface fall off by themselves or are sloughed off during the process of cleansing or exfoliation. This entire process slows down due to age, ultraviolet light exposure, sickness, improper nutrition, drugs, and so on.

SeneDerm Evening Moisturizer with SenePlex Complex for both dry and oily skins supports this most important cell regeneration process with its ingredients as you sleep.

Evening Moisturizer Oily to Acne (US Only) Made with more concentrated SenePlex Complex, this unique treatment not only fights acne, but improves skin condition and reduces the appearance of wrinkles while you sleep. It contains moisturizing and anti-aging ingredients, anti-irritants, and Vitamins to deeply moisturizes and helps control oily and acne prone skin through the night.

The Science Behind the Product Active Ingredient: Salicylic Acid 1%. Topical salicylic acid is used to help clear and prevent pimples and skin blemishes in people who have acne. Topical salicylic acid is also used to treat skin conditions that involve scaling or overgrowth of skin

70

Section IV: SeneDerm with SenePlex Anti-Aging SkinCare System

cells such as psoriasis (a skin disease in which red, scaly patches form on some areas of the body), ichthyoses (inborn conditions that cause skin dryness and scaling), dandruff, corns, calluses, and warts on the hands or feet.

Key Ingredients and Benefits Evening Moisturizer Oily to Acne is made of a combination of ingredients. Here are a few key components: SenePlex Complex: the Kinetic enzyme that increases cellular renewal and naturally exfoliates, moisturizes and nourishes the skin.

Hydromanil Complex: comes from ingredients that include the seed of the tara tree that grows in a very dry climate in the Andes Mountains in Peru. The seeds have a unique ability to retain moisture even after years of being in the dry environment.

The manufacturer has been able to extract the hydrating components of the seed and the clinical use shows immediate, intermediate and long term increases in skin hydration. Clinical studies have shown a 10% concentration of Hydromanil produces a 21% moisture boost in the skin after 4 hours. Studies have shown that the skin continues to have significantly greater hydration after three weeks.

Tetrapeptide 21: minimizes the appearance of wrinkles and reduces skin roughness.

Tetrahexyldecyl Ascorbate (stabilized Vitamin C): helps to increase collagen production & diminish wrinkles.

Salix Alba (Willow) Bark Extract: a natural ingredient that provides anti-acne properties, sebum control, and can be used as an exfoliant. The bark of white willowcontains salicin, which is a chemical similar to aspirin (acetylsalicylic acid). It is thought to be responsible for the pain relieving and anti-inflammatory effects of the herb. Studies have identified several other components of willow bark that have antioxidant, fever reducing, antiseptic, and immune boosting properties.

Bisabolol & Zingiber Offincinale (Ginger) Root Extract Complex: a very powerful anti- irritant that prevents irritation and redness caused by environmental and chemical damage.

Olea Europaea (Olive) Fruit Oil: a natural anti-oxidant. This ingredient is vital for emolliency in skin care with its superior moisturizing effect on the upper layer of the skin and can aid in reducing scars.

Simmondsia Chinensis (Jojoba) Seed Oil: acts as a moisturizer and emollient agent to improve the skin’s elasticity and suppleness.

Persea Gratissima (Avocado) Oil: a very rich, moisturizing treatment with natural sunscreen properties. It is a very stable oil that contains lecithin and more than 20 percent essential unsaturated fatty acids. The age of skin is partly determined by its content of soluble collagen. A recent study found it significantly increases the watersoluble collagen content in the dermis while offering protection from ultraviolet rays.

SeneGence Product Knowledge Guide_120817

71

Butyrospermum Parki (Shea Butter): a natural moisturizer and plant lipid. Lipids are the oil and fat components of skin that prevent moisture evaporation from the skin and provide lubrication to the skin’s surface.

Panthenol (pro Vitamin B): Besides the wrinkle reducing effects that panthenol provides to skin, it has been proven in numerous studies that it can be used for acne treatment and acne prevention.

Tocopheryl Acetate: Vitamin E is essential for maintaining the activities of enzymes in the cells and for the formation of red blood cells, is also an anti-oxidant and has been shown to inhibit skin cancer and aid in the healing of skin ailments. Vitamin E is a dynamic weapon against premature aging and combating wrinkles by neutralizing free radicals to stop the chain reaction of molecular damage and to protect the skin against oxidation. It’s also believed to protect skin from the sun’s ultraviolet rays once absorbed into the skin.

Arginine: an Amino acid that has antioxidant properties and can be helpful for wound healing; used because it is not harsh like the more commonly used ingredients like TEA or Sodium Hydroxide.

Directions for Use For external use only. Do not use in combination with additional topical acne medications, other than the SeneDerm Oily to Acne system. Apply to thoroughly cleansed face and neck in the evening. If excessive drying and peeling occurs, start with one application, gradually increase to twice daily, or as directed by a doctor.

Evening Moisturizer Normal to Oily Oily skin types need protection from the environment and free radicals throughout the night. Why not provide nourishment to the skin and at the same time help control oil production? That’s exactly what this moisturizer does.

The Science Behind the Product SeneDerm Evening Moisturizer Normal to Oily contains precious oils to dilute the oils in the skin and discourage the sebaceous glands from producing unnecessary additional amounts of oil. The botanicals from Vanuatu and rich nutrients contained in this product create an environment for cellular regeneration essential for more youthful looking skin.

Key Ingredients and Benefits Evening Moisturizer Normal to Oily is made of a combination of ingredients. Here are a few key components:

72

Section IV: SeneDerm with SenePlex Anti-Aging SkinCare System

SenePlex Complex: Kinetic Enzyme that increases cellular renewal.

Borago Officinalis Seed Oil: used on problem skin and acne; it is very emollient and soothing and helps to reduce reddening of very sensitive skins. It has a skin clearing and lightening effect and promotes healthy skin growth. Borago furthermore has good anti-inflammatory action and also acts as a hormonal balancer.

Sesamum Indicum (Sesame) Seed Oil: a naturally antiviral and a natural antiinflammatory agent. It is produced from the tiny seeds of the sesame plant that is grown mainly in China and India. This high quality and valued oil is used in cosmetics because of its content of sterolins, which are valuable moisturizers and skin conditioning and lubrication agents.

Simmondsia Chinensis: Jojoba Seed Oil (Simmondsia Chinensis Seed Oil) acts as a moisturizer and emollient agent to improve the skin elasticity and suppleness, containing natural Tocopherol to minimize oxidation and lipid pre: oxidation.

Persea Gratissima (Avocado) Oil Unsaponifiables: This extract of the nutritious avocado flesh is rich in phytosterols, anti-oxidants including vitamins A and E, as well as a high content of unsaponifiable oils. Avocado extract is soothing and nurturing to skin.

Caprylic/Capric Triglyceride: acts as a base; an oily liquid made from coconut oil.

Algae (Seaweed) Extract: hydrates, protects skin from the sun, and softens the skin. It is essential in the penetration of the top layer of the stratum corneum and enhances the skin’s ability to repair itself.

Yeast Extract: a dietary source of folic acid (a member of the vitamin B complex) aids in formation of new healthy tissues and promotes new cell formation.

Cymbidium Grandiflorum (Orchid) Flower Extract: a plant native to the South Pacific, which has long been a source of excellence for the preparation of emollient products. This powerful anti-oxidant provides free-radical protection and maximum moisturization. The orchid extract is very effective as a sunscreen.

Tocopheryl (and Tocopheryl Acetate): Vitamin E, essential for maintaining the activities of enzymes in the cells and for the formation of red blood cells, is also an anti-oxidant and has been shown to inhibit skin cancer and aid in the healing of skin ailments. Vitamin E is a dynamic weapon against premature aging and combating wrinkles by neutralizing free radicals to stop the chain reaction of molecular damage and to protect the skin against oxidation. It’s also believed to protect the skin from the sun’s ultraviolet rays once absorbed into the skin.

Retinyl Palmitate: It is fundamental for increasing skin elasticity and thickening of the epidermis and the dermis. Vitamin A plays an important role in RNA synthesis, known for its cellular renewal properties that speed up exfoliation to reveal younger, plumper skin cells. This process of cell renewal and exfoliation helps to reduce the appearance of fine lines, wrinkles, and skin irregularities. Medical studies indicate that Vitamin A is effective in slowing down skin aging and in reducing the number

SeneGence Product Knowledge Guide_120817

73

and depth of wrinkles. A regression of pigmented spots has been demonstrated in medical studies with regular use of Vitamin A. Synthetic Urea: a compound topical antiseptic, buffering agent, humectant, and skin conditioner.

Glucosamine HCL: enhances the body’s ability to manufacture collagen.

Propylene Glycol: organic compound used as a ‘carrier’ or ‘holder of active ingredients that also softens skin.

Caprylic/ Capric/ Myristic/ Stearic Triglyceride: a plant derived emollient.

Sodium Hyaluronate: a ubiquitous carbohydrate polymer that is part of the extracellular matrix. It is a humectant about 100 times more effective as a humectant than Glycerin.

Directions for Use Thoroughly cleanse the face with SeneDerm 3-in-1Cleanser. Apply any other SeneDerm Moisturizer(s) prior to Evening Moisturizer. Apply generously to face and throat.

Evening Moisturizer Normal to Dry SeneDerm Evening Moisturizer Normal to Dry allows skin the opportunity to repair, re-moisturize, and rejuvenate itself while you sleep all the while protecting skin from the environment.

The Science Behind the Product SeneDerm Evening Moisturizer Normal to Dry is a rich concentration of precious oils, vitamins and botanicals that work while you sleep to re-moisturize, lubricate, regenerate, and helps in repairing cells that were damaged during the day from exposure to weather, dirt, sun, smog, smoke, and other conditions that harm the skin during daily life.

Key Ingredients and Benefits Evening Moisturizer Normal to Dry is made of a combination of ingredients. Here are a few key components: SenePlex Complex: Kinetic Enzyme that increases cellular renewal.

Simmondsia Chinensis: Jojoba Seed Oil (Simmondsia Chinensis Seed Oil) acts as a moisturizer and emollient agent to improve the skin elasticity and suppleness, containing natural Tocopherol to minimize oxidation and lipid pre: oxidation.

74

Section IV: SeneDerm with SenePlex Anti-Aging SkinCare System

Persea Gratissima (Avocado) Oil: a very rich, moisturizing treatment for skin, with natural sunscreen properties. It is very stable oil that contains lecithin and more than 20 percent essential unsaturated fatty acids. The age of skin is partly determined by its content of soluble collagen. A recent study found it significantly increases the water-soluble collagen content in the dermis while offering protection from ultraviolet rays.

Cymbidium Grandiflorum (Orchid) Flower Extract: a plant native to the South Pacific, which has long been a source of excellence for the preparation of emollient products. This powerful anti: oxidant provides free-radical protection and maximum moisturization. The orchid extract is very effective as a sunscreen.

Algae (Seaweed) Extract: hydrates, protects skin from the sun, and softens the skin. It is essential in the penetration of the top layer of the stratum corneum and enhances the skin’s ability to repair itself.

Yeast Extract: a dietary source of folic acid (a member of the vitamin B complex) aids in formation of new healthy tissues and promotes new cell formation.

Tocopheryl (and Tocopheryl Acetate): Vitamin E, essential for maintaining the activities of enzymes in the cells and for the formation of red blood cells, is also an anti: oxidant and has been shown to inhibit skin cancer and aid in the healing of skin ailments. Vitamin E is a dynamic weapon against premature aging and combating wrinkles by neutralizing free radicals to stop the chain reaction of molecular damage and to protect the skin against oxidation. It’s also believed to protect the skin from the sun’s ultraviolet rays once absorbed into the skin.

Retinyl Palmitate: It is fundamental for increasing skin elasticity and thickening of the epidermis and the dermis. Vitamin A plays an important role in RNA synthesis, known for its cellular renewal properties that speed up exfoliation to reveal younger, plumper skin cells. This process of cell renewal and exfoliation helps to reduce the appearance of fine lines, wrinkles, and skin irregularities. Medical studies indicate that Vitamin A is effective in slowing down skin aging and in reducing the number and depth of wrinkles. A regression of pigmented spots has been demonstrated in medical studies with regular use of Vitamin A. Panthenol: Vitamin B complex is essential for formation of new healthy tissues.

Squalene: Deactivates the free radical known as singlet oxygen, the free radical that is generated by exposure to the sun’s UV radiation.* Squalene can also absorb and bind fat: soluble toxins, helping to excrete them from the body. These multiple functions of squalene make it an excellent nutritional support product for the skin.

It helps to soften and diminish tiny lines. It helps to soothe dry, irritated skin and creates a barrier to protect the skin against the harsh environment.

Synthetic Urea: a compound topical antiseptic, buffering agent, humectant, and skin conditioner.

Glucosamine HCL: enhances the body’s ability to manufacture collagen.

Sodium Hyaluronate: a ubiquitous carbohydrate polymer that is part of the extracellular matrix. It is a humectant about 100 times more effective as a humectant than Glycerin.

SeneGence Product Knowledge Guide_120817

75

Butylene Glycol: a humectant that retains scent and preserves against spoilage.

Caprylic/ Capric/ Myristic/ Stearic Triglyceride: a plant derived emollient.

Directions for Use Thoroughly cleanse the face with SeneDerm 3-in-1Cleanser. Apply any other SeneDerm Moisturizer(s) prior to Evening Moisturizer. Apply generously to face and throat.

Evening Moisturizer Dry Dry skin reacts most dramatically to climactic elements and it susceptible to discomfort from exposure to heat, cold, wind and water. The unique blend of key ingredients in SeneDerm Evening Moisturizer Dry helps protect dry skin from the effects of evening atmospheric conditions such as forced air of air conditioners, cold air and free radicals that increase aging and keeps skin hydrated as you sleep.

The Science Behind the Product SeneDerm Evening Moisturizer Dry features a one-of-a-kind “self-regulating” system to control the climate around the skin and establish a humidity level of 65-75%. Keeping skin’s humidity consistent at this level through out the night results in skin staying hydrated and free from symptoms such as rudiness, itching or flakiness. Including the rich ingredient, Moringa Oil, adds additional vitamins and radiance boosting fatty acids while you sleep.

Key Ingredients and Benefits Evening Moisturizer Dry is made of a combination of ingredients. Here are a few key components: SenePlex Complex: Kinetic Enzyme that increases cellular renewal.

Moringa Oleifera (Moringa) Oil: the most stable oil in nature, full of radiance boosting fatty acids, vitamin A & vitamin C, is skin-smoothing and de-puffing, possesses exceptional oxidative stability and acts as a moisturizer and skin conditioner.

Prunus Amygdalus Dulcis (Sweet Almond) Oil: non-greasy oil easily absorbed, and helps to leave the skin soft and satiny smooth.

Simmondsia Chinensis (Jojoba) Seed Oil: acts as a moisturizer and emollient agent to improve the skin elasticity and suppleness, containing natural Tocopherol to minimize oxidation and lipid pre: oxidation.

76

Section IV: SeneDerm with SenePlex Anti-Aging SkinCare System

Orchis Morio (Orchid) Flower Extract: This powerful anti: oxidant provides freeradical protection and maximum moisturization. The orchid extract is very effective as a sunscreen.

Zingiber Officinale (Ginger) anti-inflammatory properties.

Root

Extract:

plant

extract

that

has

Algae (Seaweed) Extract: hydrates, protects skin from the sun, and softens the skin. It is essential in the penetration of the top layer of the stratum corneum and enhances the skin’s ability to repair itself.

Serine: one of the nonessential amino acids, found in substantial concentrations (sometimes 5: 10%) in many common proteins. It is also an important component of phospholipids. Phospholipids are a class of lipids and are a major component of all cell membranes.

Synthetic Urea: a compound topical antiseptic, buffering agent, humectant, and skin conditioner.

Glucosamine HCL: enhances the body’s ability to manufacture collagen.

Panthenol: Vitamin B complex is essential for formation of new healthy tissues.

Cetearyl Alcohol: used as an emulsion stabilizer, opacifying agent, and foam boosting surfactant, as well as an aqueous and non: aqueous viscosity increasing agent. It imparts an emollient feel to the skin and can be used in oil-in-water emulsions.

Caprylic/Capric Triglyceride: acts as a base; an oily liquid made from coconut oil.

Pentylene Glycol: skin: conditioning agent and solvent.

Glycerin: a solvent, an emollient, and humectant that helps keep moisture in the cream and helps the product to spread better across a surface reducing drag and pull. Non-toxic, non-irritating and non allergenic to the skin.

Glycine: an organic compound which is the smallest of the 20 amino acids commonly found in proteins. It is unique among the proteinogenic amino acids in that it can fit into hydrophilic (water: loving) environments.

Utamic Acid: an amino acid used by the body to build proteins.

Alanine: an amino acid.

Arginine: natural amino acids.

Lysine: an essential amino acid.

Threonine: an amino acid.

Proline: an amino acid.

SeneGence Product Knowledge Guide_120817

77

Directions for Use Thoroughly cleanse the face with SeneDerm 3-in-1Cleanser. Apply any other SeneDerm Moisturizer(s) prior to Evening Moisturizer. Apply generously to face and throat.

Moisturizing the Eye Area The important point about the skin around the eye is that it is unusually thin, and is not firmly tethered to underlying structures. For example, this means that if the skin around the eye is pulled or tugged when applying or removing eye makeup or even normal blinking and smiling, it is very easy to stretch it and cause small wrinkles. After birth, and as the skin ages, its elastin and collagen begin to deplete and the appearance of the skin starts a deterioration process.

SeneDerm EyeCrème The SeneGence SeneDerm EyeCrème with SenePlex Complex represents some of the most advanced skin technology known today. Not only does its content contain our Anti-Aging SenePlex Complex, it also contains a variety of natural oils of varying molecular weights for maximum penetration.

SeneDerm EyeCrème melts at skin temperature by forming a silk-like coating that reduces drag when applying additional eye makeup, such as shadows, and it fills in fine lines and wrinkles to eliminate shadowing in the lines and wrinkles, making the skin area appear smoother.

The Science Behind SeneDerm EyeCrème The skin around the eyes is skin that moves the most on your body besides the skin around your lips. You’re constantly blinking; you naturally squint trying to see things, so there is constant movement. Looking at a cross section of skin you see the top layer and several other layers until you get to the bottom where cells are manufactured. These cells slowly move up to the top. It’s normally-depending on age-a twenty to twenty-eight day cycle for cells to grow from the bottom up to the top. Because skin is moving, that means the top layer moves at a faster rate than the bottom layer, where there is a sheering type action occurring.

The goal here is to increase lubricity at each one of these layers so that cells could move easily because they are lubricated (like constantly adding oil to a machine so that it does not wear out). In order to deliver a lubricant to one layer and then another layer beneath, the lubricant’s molecules must be different sizes to travel down to the lower layers; its sizes have to be relatively small. SeneDerm EyeCrème has an array of different types and molecular sizes of lubricants to reach the different layers. SeneDerm EyeCrème is not just for smoothness; it’s to improve the condition of skin around the eye because that’s where skin first becomes wrinkled due to the constant movement.

78

Section IV: SeneDerm with SenePlex Anti-Aging SkinCare System

Key Ingredients and Benefits EyeCrème is made of a combination of ingredients. Here are a few key components: SenePlex Complex: Kinetic Enzyme that increases cellular renewal.

Prunus Amygdalus Dulcis (Sweet Almond) Oil: non-greasy oil easily absorbed, and helps to leave the skin soft and satiny smooth.

Simmondsia Chinensis: Jojoba Seed Oil (Simmondsia Chinensis Seed Oil) acts as a moisturizer and emollient agent to improve the skin elasticity and suppleness, containing natural Tocopherol to minimize oxidation and lipid pre oxidation.

Helianthus Annuus (Sunflower) Seed Oil: Used as an emollient it acts as a barrier and healing agent; charged with vitamins A, D and E, Sun flower oil is also rich in minerals and unsaturated fatty acids (linoleic and oleic acids).

Persea Gratissima (Avocado) Oil: a very rich, moisturizing treatment for skin, with natural sunscreen properties. It is very stable oil that contains lecithin and more than 20 percent essential unsaturated fatty acids. The age of skin is partly determined by its content of soluble collagen. A recent study found it significantly increases the water: soluble collagen content in the dermis while offering protection from ultraviolet rays.

Aleurites Moluccana (Kukui) Seed Oil: referred to as the Candlenut; used for its soothing properties.

Macadamia Ternifolia Seed Oil: a plant derived vegetable oil that has rapid skin penetration and leaves a velvety feel.

Glycine Soja (Soybean) Oil: a natural selective estrogen receptor modulator (or phytoestrogen), mimics the effects of estrogen to counteract the negative effects of estrogen loss on the skin; proven to improve skin hydration, smoothness, and firmness.

Zea Mays (Corn) Oil: an emollient rich in essential fatty acids (required for cellular repair) and Tocopherols.

Cymbidium Grandiflorum (Orchid) Flower Extract: a plant native to the South Pacific, which has long been a source of excellence for the preparation of emollient products. This powerful anti-oxidant provides free-radical protection and maximum moisturization. The orchid extract is very effective as a sunscreen.

Algae (Seaweed) Extract: hydrates, protects skin from the sun, and softens the skin. It is essential in the penetration of the top layer of the stratum corneum and enhances the skin’s ability to repair itself.

Yeast Extract: a dietary source of folic acid (a member of the vitamin B complex) aids in formation of new healthy tissues and promotes new cell formation.

SeneGence Product Knowledge Guide_120817

79

Tocopheryl (and Tocopheryl Acetate): Vitamin E, essential for maintaining the activities of enzymes in the cells and for the formation of red blood cells, is also an anti: oxidant and has been shown to inhibit skin cancer and aid in the healing of skin ailments. Vitamin E is a dynamic weapon against premature aging and combating wrinkles by neutralizing free radicals to stop the chain reaction of molecular damage and to protect the skin against oxidation. It’s also believed to protect skin from the sun’s ultraviolet rays once absorbed into the skin.

Retinyl Palmitate: It is fundamental for increasing skin elasticity and thickening of the epidermis and the dermis. Vitamin A plays an important role in RNA synthesis, known for its cellular renewal properties that speed up exfoliation to reveal younger, plumper skin cells. This process of cell renewal and exfoliation helps to reduce the appearance of fine lines, wrinkles, and skin irregularities. Medical studies indicate that Vitamin A is effective in slowing down skin aging and in reducing the number and depth of wrinkles. A regression of pigmented spots has been demonstrated in medical studies with regular use of Vitamin A. Cholecalciferol: Vitamin D Bioactive vitamin D or calcitriol is a steroid hormone that has long been known for its important role in regulating body levels of calcium and phosphorus, and in mineralization of bones. More recently, it has become clear that receptors for vitamin D are present in a wide variety of cells, and that this hormone has biologic effects which extend far beyond control of mineral metabolism.

Squalene: Deactivates the free radical known as singlet oxygen, the free radical that is generated by exposure to the sun’s UV radiation. Squalene can also absorb and bind fat: soluble toxins, helping to excrete them from the body. These multiple functions of Squalene make it an excellent nutritional support product for the skin.

It helps to soften and diminish tiny lines. It helps to soothe dry, irritated skin and creates a barrier to protect your skin against the harsh environment.

Glucosamine HCL: enhances the body’s ability to manufacture collagen.

Synthetic Urea: a compound topical antiseptic, buffering agent, humectant, and skin conditioner.

Cyclomethicone: a silicone that feels silky on the skin introduces moisture and is a water: binding agent that holds up well, even when the skin becomes wet.

Aluminum Starch Octenylsuccinate: a plant derived carbohydrate used to thicken a solution.

Aluminum/Magnesium Hydroxide Stearate: helps to stabilize emulsions by thickening and stabilizing the oils.

Directions for Use Use SeneDerm EyeCrème in the evenings before bed. Using smallest finger, gently stipple EyeCrème to skin just below bottom lashes and onto eyelids from bottom of lashes to eyebrow. Oily eyelids do not require EyeCrème.

80

Section IV: SeneDerm with SenePlex Anti-Aging SkinCare System

SeneDerm EyeLuminator EyeLuminator is highlight perfection! It is the perfect solution to brighten and highlight eyes while moisturizing the delicate area around your eyes during the day.

The Science Behind the Product EyeLuminator is the perfect blend of SeneDerm EyeCrème and SeneDerm MakeSense Foundation Pearlizer made to help make your skin more beautiful around the eye area – both inside and out.

Key Ingredients and Benefits EyeLuminator is made of a combination of ingredients. Here are a few key components: SenePlex Complex: Kinetic Enzyme that increases cellular renewal.

Prunus Amygdalus Dulcis (Sweet Almond) Oil: non: greasy oil easily absorbed, and helps to leave the skin soft and satiny smooth.

Simmondsia Chinensis: Jojoba Seed Oil (Simmondsia Chinensis Seed Oil) acts as a moisturizer and emollient agent to improve the skin elasticity and suppleness, containing natural Tocopherol to minimize oxidation and lipid pre-oxidation.

Helianthus Annuus (Sunflower) Seed Oil: Used as an emollient it acts as a barrier and healing agent; charged with vitamins A, D and E, Sun flower oil is also rich in minerals and unsaturated fatty acids (linoleic and oleic acids).

Persea Gratissima (Avocado) Oil: a very rich, moisturizing treatment for skin, with natural sunscreen properties. It is very stable oil that contains lecithin and more than 20 percent essential unsaturated fatty acids. The age of skin is partly determined by its content of soluble collagen. A recent study found it significantly increases the water-soluble collagen content in the dermis while offering protection from ultraviolet rays.

Aleurites Moluccana (Kukui) Seed Oil: referred to as the Candlenut; used for its soothing properties.

Macadamia Ternifolia Seed Oil: a plant derived vegetable oil that has rapid skin penetration and leaves a velvety feel.

Zea Mays (Corn) Oil: an emollient rich in essential fatty acids (required for cellular repair) and Tocopherols.

Algae (Seaweed) Extract: hydrates, protects skin from the sun, and softens the skin. It is essential in the penetration of the top layer of the stratum corneum and enhances the skin’s ability to repair itself.

SeneGence Product Knowledge Guide_120817

81

Yeast Extract: a dietary source of folic acid (a member of the vitamin B complex) aids in formation of new healthy tissues and promotes new cell formation.

Tocopheryl (and Tocopheryl Acetate): Vitamin E, essential for maintaining the activities of enzymes in the cells and for the formation of red blood cells, is also an anti-oxidant and has been shown to inhibit skin cancer and aid in the healing of skin ailments. Vitamin E is a dynamic weapon against premature aging and combating wrinkles by neutralizing free radicals to stop the chain reaction of molecular damage and to protect the skin against oxidation. It’s also believed to protect skin from the sun’s ultraviolet rays once absorbed into the skin.

Retinyl Palmitate: It is fundamental for increasing skin elasticity and thickening of the epidermis and the dermis. Vitamin A plays an important role in RNA synthesis, known for its cellular renewal properties that speed up exfoliation to reveal younger, plumper skin cells. This process of cell renewal and exfoliation helps to reduce the appearance of fine lines, wrinkles, and skin irregularities. Medical studies indicate that Vitamin A is effective in slowing down skin aging and in reducing the number and depth of wrinkles. A regression of pigmented spots has been demonstrated in medical studies with regular use of Vitamin A. Cholecalciferol: Vitamin D Bioactive vitamin D or calcitriol is a steroid hormone that has long been known for its important role in regulating body levels of calcium and phosphorus, and in mineralization of bones. More recently, it has become clear that receptors for vitamin D are present in a wide variety of cells, and that this hormone has biologic effects which extend far beyond control of mineral metabolism.

Squalene: Deactivates the free radical known as singlet oxygen, the free radical that is generated by exposure to the sun’s UV radiation. Squalene can also absorb and bind fat: soluble toxins, helping to excrete them from the body. These multiple functions of Squalene make it an excellent nutritional support product for the skin.

It helps to soften and diminish tiny lines. It helps to soothe dry, irritated skin and creates a barrier to protect your skin against the harsh environment.

Synthetic Urea: a compound topical antiseptic, buffering agent, humectant, and skin conditioner.

Glucosamine HCL: enhances the body’s ability to manufacture collagen.

Aluminum/Magnesium Hydroxide Stearate: helps to stabilize emulsions by thickening and stabilizing the oils.

Phenoxyethanol: an oily liquid used as a bactericide and topical antiseptic.

Directions for Use Use SeneDerm EyeLuminator in the morning as part of your color cosmetic application.

Long lasting beauty and anti-aging SkinCare in one easy to use product.

Witha small fanned brush – swipe a small amount of SeneDerm EyeLuminator onto brush; Apply to the under eye area by placing brush onto skin under bottom lashes- just short of

82

Section IV: SeneDerm with SenePlex Anti-Aging SkinCare System

eye liner. Apply softly with a fanning motion moving EyeLuminator down into the blush area (the cheek area) and over to the hair line opposite of the outer eye.

Basics of Beauty in 2 Minutes SeneDerm with SenePlex Anti-Aging SkinCare helps makes skin of both males and females more beautiful in less than two minutes in the morning and in the evening regardless of skin type.

As long as you take the time to wash with one of the formulations of 3-in-1 Cleansers and moisturize and protect skin with one of the SeneDerm Daytime or Evening Moisturizers (depending upon am or pm usage) your skin is on its way to becoming beautiful and healthy from the bottom up.

To enhance the affects of SenePlex Complex please refer to the SeneDerm Solution and SenseCosmetics Sections of this Manual.

SeneDerm Collagen Night Pak SeneDerm Collagen Night Pak by SeneGence is a break-through anti-aging sleep treatment product that harnesses the power of 100% natural marine collagen, revitalizing caffeine, and SeneGence’s proprietary anti-aging complex, SenePlex Complex+ to seal in moisture while you sleep, and to create a protective veil that helps to prevent drying and damage that occurs overnight and can lead to unwanted signs of aging.

The Science Behind the Product SeneDerm Collagen Night Pak with SenePlex Complex+ is formulated with rich, natural, plant-based marine collagen that will help to improve skin regeneration, help stabilize and maintain moisture levels throughout the night, and help to rebuild the skin’s collagen matrix during sleep. Collagen Night Pak can aid in delaying the skin’s aging process by intensifying skin’s elasticity and working to visibly decrease wrinkles.

Your skin naturally loses moisture during the sleeping process, and can even become damaged and wrinkled by your pillow. When gently mixed with any formula of SeneDerm

SeneGence Product Knowledge Guide_120817

83

Evening Moisturizer, Collagen Night Pak creates a cushion like buffer that helps decrease folds in skin caused by surface pressures. It also acts as a light mask to prevent the loss of beneficial ingredients of the moisturizers you apply each night. Night Pak actually helps rebuild and strengthen your skin’s natural collagen matrix to reveal healthy, younger looking skin upon waking.

Two separate phases of cream and gel give maximum efficiency and efficacy. SenePlex+ is now visibly seen as a spiral matrix with the mineral portions of SenePlex Complex+ seen as gold specs. The blue gel contains natural components, which synergic operation answers the requirements of mature skin with propensity for loss of elasticity. Collagen Night Pak protects from aggressive influence of external factors (free radicals), and offers skin cells revitalization and nutrition. Rich in marine collagen, which improves processes of regeneration in the epidermis and helps to rebuild the skin’s collagen matrix, Collagen Night Pak works to improve and helps to stabilize moisture levels. This effect gently strains the skin and intensifies its elasticity and works to visibly decreases wrinkles.

SeneDerm Collagen Night Pak with SenePlex Complex+ is suitable for all skin types.

Key Ingredients and Benefits SeneDerm Collagen Night Pak is made of a combination of ingredients including beneficial botanicals and minerals. Here are a few key components: Natural Marine Collagen: from the sea algae, works to restore and rebuild the collagen produced by your skin.

Caffeine: rejuvenates and revitalizes, helping to reduce puffiness and undereye bags.

Sodium Hyaluronate: a ubiquitous carbohydrate polymer that is part of the extracellular matrix. It is a humectant about 100 times more effective as a humectant than Glycerin. It is the key water-maintaining substances in human skin.

SenePlex Complex+: Kinetic enzyme that increases cellular renewal.

Bambusa Vulgaris Extract (Golden Bamboo): a rich source of natural Silica, containing over 70% organic Silica. Silica is lost in the skin as we age. Silica stimulates chondroblasts providing strength and resilience to collagen and elastin. It may protect the skin against bacteria and fungus, helping avoid various skin troubles and also contains abundant antioxidants and vitamins, a rich source of flavone, phenolic acid, lactone, and polyose.

Pisum Sativum (Pea) Extract: keeps specific enzymes known as proteases from degrading skin proteins such as collagen and elastin which are responsible for giving skin its firmness and elasticity. It can therefore protect collagen and elastin against the damaging effects of proteases activated by aging and through different types of skin abuse (UV, chemical, immunological, etc.)Used in skin care products, pea extract acts as an anti-enzyme complex and gives the skin its firmness and elasticity.

A clinical study has demonstrated significant improvement in skin elasticity (+16.7%) after just three weeks of treatment.

84

Section IV: SeneDerm with SenePlex Anti-Aging SkinCare System

Arnica Montana Flower Extract: made-up of many components, including flavonoids, Silicic Acid, cartonoids and essential oils. The extract from this plant serves as a fungicide and as an immune-stimulant. Medically, Arnica is used externally as an application for bruises, sprains, stings or wounds. Also used after traumatic injuries. In body care Arnica provides a layer of warmth and helps to soothe tired and tight muscles.

Camellia Sinensis (Green Tea) Leaf Extract: Proven effective in boosting the immune function of skin cells and protecting them against the damaging effects of the sun. White tea extract is prepared from the unopened buds of the camellia sinensis (green tea) plant; it is a powerful anti-oxidant.

Tocopheryl Acetate (Vitamin E): Vitamin E, essential for maintaining the activities of enzymes in the cells and for the formation of red blood cells, is also an anti-oxidant and has been shown to inhibit skin cancer and aid in the healing of skin ailments.

Vitamin E is a dynamic weapon against premature aging and combating wrinkles by neutralizing free radicals to stop the chain reaction of molecular damage and to protect the skin against oxidation. It’s also believed to protect skin from the sun’s ultraviolet rays once absorbed into the skin.

Directions for Use Apply every evening to face and decollate. In an upward motion from base of throat, apply a thin layer of Collagen Night Pak evenly to skin using Night Pak Brush following SeneDerm Evening Moisturizer application. Gently massage Collagen Night Pak and Evening Moisturizer into skin.

SeneGence Product Knowledge Guide_120817

85

Section V: SeneDerm Solutions with SenePlex

SeneDerm Solutions with SenePlex is a line of specialized ‘Treatment’ SeneDerm with SenePlex products that serve as effective “Solutions” for an array of targeted skin and personal care needs. SeneGence and SeneGence scientists self-formulate products using amazing technologies blended with SenePlex Complex to create “Products that Really Work” to resolve problems in areas women have only dreamed of for years.

Keeping to our word to offer only high quality products that deliver their promised results, each of our SeneDerm Solution products are formulations made of various proprietary ingredients and/or complexes (just as SenePlex Complex) that are supported with independent laboratory clinical results as it applies to the specific targeted area of usage. Many of these formulations are blends of plant derived peptide complexes which are natural plant derived altered amino acid sequence ingredients…like DNA. Please refer to the section of this manual that contains the clinical results listed for each item for more detailed information.

SeneDerm Solutions Facial Resurfacer SeneDerm Solutions Facial Resurfacer contains grains of Vanuatu Volcanic Ash to help you achieve a glowing, smooth skin surface.

A little goes a long way with this powerful facial buffer that works to rid skin of impurities and reveal soft, revitalized skin.

The Science Behind the Product As we age, our skin cycle slows down and natural exfoliation doesn’t occur as often as it does in youth. This effective facial buffer is just what you need to speed up cell turnover and reveal new skin.

This proprietary formula contains particles of natural Vanuatu Volcanic Ash excavated from a specific area of Mt. Yasur, the active volcano of Vanuatu. When analyzed, the ash particles were shown to contain over 70% titanium and 30% iron, magnesium and calcium. This is a perfect combination for exfoliating skin without irritating it, making this product an ideal alternative to harsh microdermabrasion treatments.

86

Section V: SeneDerm Solutions with SenePlex

This formula offers more powerful exfoliation than SeneDerm Solutions Polishing Exfoliator.

Like Polishing Exfoliator, Facial Resurfacer also contains SenePlex Complex to speed cellular renewal and Nangai Oil to moisturize your skin.

Key Ingredients and Benefits SeneDerm Solutions Facial Resurfacer is made of a combination of ingredients. Here are a few key components: Volcanic Sand/Ash: used to buff and exfoliate dead layers of skin.

Nangai Oil: a natural oil derived from the Nangai nut that helps skin maintain moisture.

SenePlex Complex: Kinetic enzyme that increases cellular renewal.

Corallina Officinalis (Blue Seaweed) Extract: helps prevent aging by hydrating, tightening, and toning the skin. Also provides sun protection.

Saccharomyces Cerevisiae Extract: a skin-conditioning agent used in cosmetics and beauty care products because of its ability to act in oxidative stress and improve skin conditions.

Juglans Regia (Walnut) Shell Powder: used to prevent or reduce inflammation, as an astringent, and as a cleansing substance.

Carthamus Tinctorius (Safflower) Seed Oil: a plant derived emollient that mimics the lipid content of the skin. It helps stabilize and maintain the structure of the skin’s complex inter-cellular matrix, preventing moisture loss and cell damage and promoting skin’s soft, smooth, healthy appearance.

Sodium Lauroamphoacetate: used as a surfactant, cleansing agent, and foam booster.

Sodium Trideceth Sulfate: used as a mild cleansing agent.

Sodium Chloride: natural sea-salt used as a binding agent.

Magnesium Aluminum Silicate: a mineral beneficial to skin.

Orchis Morio (Orchid) Flower Extract: used as a preparation of emollient products. This powerful anti-oxidant provides free- radical protection and maximum moisturization. The orchid extract is very effective as a sunscreen.

Glucosamine HCL: enhances the body’s ability to manufacture collagen.

Tocopheryl (and Tocopheryl Acetate): Vitamin E, essential for maintaining the activities of enzymes in the cells and for the formation of red blood cells. Vitamin E is an anti-oxidant and has been shown to inhibit skin cancer and aid in the healing of skin ailments. Vitamin E is a dynamic weapon against premature aging and combating wrinkles by neutralizing free radicals to stop the chain reaction of molecular damage SeneGence Product Knowledge Guide_120817

87

and to protect the skin against oxidation. It’s also believed to protect skin from the sun’s ultraviolet rays once absorbed into the skin.

Synthetic Urea: an organic compound topical antiseptic, buffering agent, humectant, and skin conditioner.

Algae (Seaweed) Extract: hydrates, protects skin from the sun, and softens the skin. It is essential in the penetration of the top layer of the stratum corneum and enhances the skin’s ability to repair itself.

Sodium Hyaluronate: Sodium Hyaluronate has a smaller molecular size than Hyaluronic acid, causing it to easily penetrate the skin’s surface, and is able to retain a relatively large amount of water — up to 1,000 its own weight. This means it can penetrate to lower layers of the skin, attract and retain water, and promote nutrient absorption.

Phenoxyethanol: an oily liquid used as a bactericide and topical antiseptic.

Panthenol: Vitamin B complex is essential for formation of new healthy tissues.

Caprylyl Glycol: plant derived skin-conditioning agent used as a preservative.

Citric Acid: a preservative and sequestering ingredient (a preservative that prevents physical or chemical changes affecting color, flavor, texture or appearance of a product) to adjust alkali balance, and is also used as an astringent.

Ethylhexylglycerin: a natural preservative used as an alternative to parabens that is derived from glycerin and can also be used as a deodorizer and skin conditioner. It also serves as a surfactant and preserving enhancer and acts as a safe preservative.

Ethylhexylglycerin is a synthetic compound derived from grains and plants and works by reducing interfacial tension on the cellular walls of micro-organisms, promoting their more rapid destruction and a wider spectrum activity.

Directions for Use Gently massage onto clean, moist skin using light circular motions. Rinse well. Avoid eyes.

Use twice per week or on an as-needed basis. After achieving the desired smooth skin surface with Facial Resurfacer, further refine your skin surface with SeneDerm Solutions Polishing Exfoliator.

SeneDerm Solutions Polishing Exfoliator Reveal radiant, younger looking skin with the gentle polishing scrub in SeneDerm Solutions Polishing Exfoliator. This delicate scrub includes very finely ground ash from the exotic island of Vanuatu and works to speed up cell turnover for healthy, glowing skin.

88

Section V: SeneDerm Solutions with SenePlex

The Science Behind the Product After using the more powerful SeneDerm Solutions Facial Resurfacer to achieve a smooth skin surface, further refine the surface of your skin with this gentler polisher. Polishing Exfoliator uses the same Vanuatu Volcanic Ash in Facial Resurfacer, but it is very finely ground into a fine powder.

This powder is dispensed within the product and is used as an effective skin polisher.

BEFORE

AFTER

Polishing Exfoliator also contains SenePlex Complex which helps increase cellular renewal, and Nangai Oil for pure moisture.

Key Ingredients and Benefits SeneDerm Solutions Polishing Exfoliator is made of a combination of ingredients. Here are a few key components: Volcanic Sand/Ash: used to polish and exfoliate dead layers of skin.

Nangai Oil: a natural oil derived from the Nangai nut that helps skin maintain moisture.

SenePlex Complex: Kinetic enzyme that increases cellular renewal.

Kaolin: from the naturally occurring mineral kaolinite, finely ground clay that absorbs perspiration.

Corallina Officinalis (Blue Seaweed) Extract: helps prevent aging by hydrating, tightening, and toning the skin. Also provides sun protection.

Saccharomyces Cerevisiae Extract: a skin-conditioning agent used in cosmetics and beauty care products because of its ability to act in oxidative stress and improve skin conditions.

Magnesium Aluminum Silicate: a mineral beneficial to skin.

Orchis Morio (Orchid) Flower Extract: used as a preparation of emollient products. This powerful anti-oxidant provides free- radical protection and maximum moisturization. The orchid extract is very effective as a sunscreen.

Glucosamine HCL: enhances the body’s ability to manufacture collagen.

Synthetic Urea: an organic compound topical antiseptic, buffering agent, humectant, and skin conditioner.

Algae (Seaweed) Extract: hydrates, protects skin from the sun, and softens the skin. It is essential in the penetration of the top layer of the stratum corneum and enhances the skin’s ability to repair itself.

SeneGence Product Knowledge Guide_120817

89

Sodium Hyaluronate: Sodium Hyaluronate has a smaller molecular size than Hyaluronic acid, causing it to easily penetrate the skin’s surface, and is able to retain a relatively large amount of water — up to 1,000 its own weight. This means it can penetrate to lower layers of the skin, attract and retain water, and promote nutrient absorption.

Phenoxyethanol: an oily liquid used as a bactericide and topical antiseptic.

Panthenol: Vitamin B complex is essential for formation of new healthy tissues.

Caprylyl Glycol: plant derived skin-conditioning agent used as a preservative.

Citric Acid: a preservative and sequestering ingredient (a preservative that prevents physical or chemical changes affecting color, flavor, texture or appearance of a product) to adjust alkali balance, and is also used as an astringent.

Ethylhexylglycerin: a natural preservative used as an alternative to parabens that is derived from glycerin and can also be used as a deodorizer and skin conditioner. It also serves as a surfactant and preserving enhancer and acts as a safe preservative.

Ethylhexylglycerin is a synthetic compound derived from grains and plants and works by reducing interfacial tension on the cellular walls of micro-organisms, promoting their more rapid destruction and a wider spectrum activity.

Directions for Use Following completion of your Facial Resurfacer use, further refine skin surface by gently massaging Polishing Exfoliator onto clean, moist skin using light circular motions. Rinse well. Avoid eyes. Use twice per week or on an as-needed basis.

SeneDerm Solutions LashExtend Lash Lengthener LashExtend grows lashes 25% longer and fuller in only two weeks.

This product was formulated for those customers who are clamoring to grow longer, fuller natural lashes and, in exchange, throw away false eyelashes worn because of ever-thinning and breaking lashes.

Science Behind the Product: Only recently has it been possible to market a cosmetic product which can make the eye lashes grow in a manner that is substantiated by controlled, published, peer-reviewed studies. Hair growth in-vivo DATA proves a 25% increase in hair growth, for thicker and longer eyelashes with one application a day to lashes, after only 2 weeks of use. Refer to the Product Test Results, Clinicals, and Conclusions section of this manual for more detailed information.

90

Section V: SeneDerm Solutions with SenePlex

SeneGence’s LashExtend is formulated with patented SenePeptides™. SenePeptides are a series of isolated active peptides with anti-aging hair growth properties that stimulate gene expression causing increased keratin production, which makes hair follicles grow faster, thicker, and longer. They are combined into a formulation base of glycerin and water.

LashExtend is NOT formulated with drugs like prostaglandin or prostaglanoids made to treat ocular conditions found in other lash growth products. Some experts say these ingredients may have long-term side effects.

Key Ingredients and Benefits Unlike some of the other formulations offered in the market, LashExtend is safe to use as there are no drugs and no concerns of long-term side effects in our formulation…and we have clinical studies to substantiate these statements (See the Product Test Results, Clinicals, and Conclusions Section of this manual).

SenePeptides-17: stimulates hair growth.

Glycerin: a solvent, an emollient, and humectant that helps keep moisture in the cream and helps the product to spread better across a surface-reducing drag and pull. Nontoxic, non-irritating and non-allergenic to the skin.

Camellia Sinensis (White Tea) Extract: Proven effective in boosting the immune function of skin cells and protecting them against the damaging effects of the sun.

White tea extract is prepared from the unopened buds of the camellia sinensis (green tea) plant; it is a powerful anti-oxidant.

Chamomilla Recutita (Matricaria) Extract: A herb that has been shown to have anti-irritant, soothing, and anti-oxidant properties.

Directions for Use You may apply Climate Control, SeneSerum-C, and Day or Evening Moisturizers to eyelid before applying LashExtend. Ensure application of LashExtend to the very base of lashes so that the solution may flow down into and between the shafts of the eye lash.

Apply clear formula both morning and evening until desired length has been achieved (at least 25% longer lashes). Once the desired affect has been achieved apply twice a day two to three times per week to maintain long luscious lashes. If using colored formula, apply in the morning as you would your eyeliner.

Note: SeneDerm Solutions LashExtend formulations and SenseCosmetics EyeSense formulations are completely different and cannot be mixed together to create a single eyeliner. Each should be used separately.

SeneGence Product Knowledge Guide_120817

91

SeneDerm Solutions LipVolumizer Lip VOLUME and TEXTURE do matter. Clearly delineated plumpy lips are synonymous with youth and sensuality.

A seductive feature, the smile illuminates the face.

LipVolumizer Increases lip volume up to 20% and increases lip moisture up to 54% within one month of daily use.

The Science Behind the Product Excessively thin lips are sometimes a source of frustration for certain women since the symbolic value of luscious pouting lips is great.

Continuous movement, subjected to repeated stress (cigarette smoking, pouting, ultra-violet radiation, dry air, etc.) gravity and chronological aging all contribute to why the lips are deformed and change shape. With age, the harmony of the mouth is impaired. Both the upper and lower lips droop and appear less full. Thus, lips seem less sensual.

Aging of the lip zone is characterized by increased water loss and volume, the inability to produce collagen, and therefore a decrease in dermal density. Vertical wrinkles begin to appear. The lip area is fragile in nature and needs protection and internal synthesis (support structure) in order to overcome this eventual decline.

Naturally dry due to the fineness of the external barrier and absence of moisturizing glands, the vermilion of the lips (external covering of lip area) is constantly subjected to drying.

We’ve strengthened the formulated mechanism to increase moisturization to help eliminate drying and cracking and also mixed it with the ingredients needed to help reinforce the internal matrix of the lip area to increase volume. By mixing natural ingredients like the Portulaca Pilosa or ‘Kiss-Me-Quick’ plant with specific peptides that help boost the collagen matrix production and other ingredients to increase moisturization of lips and blending them with SenePlex complex to increase cellular renewal we have formulated ingredients shown to achieve the following results: Increased Lip Volume +8.6% for all test participants up to +19.6% for those with thinnest lips Increased Lip Moisturization +50.6% for all the dermis Restored Density of Lips +8.5%

92

Section V: SeneDerm Solutions with SenePlex

Increased Firmness and ability of the skin to withstand impacts +13.3% and + 14.9% respectively Increased Fringe Protection +15.1% in volume curve of lips for 69% of test participants and 10.5% increase in softness for 83% of test participants

AFTER AFTER

BEFORE

BEFORE

Refer to the Product Test Results, Clinicals, and Conclusions section of this manual for more detailed information.

Key Ingredients and Benefits LipVolumizer is made of a combination of ingredients. Here are a few key components: Volumizing Complex: A complex of proprietary ingredients (peptides and botanicals) that helps build the collagen matrix structure and increases moisture content of the lips.

SenePlex Complex: Kinetic enzyme that Increases cellular renewal.

Butyrospermum Parkii (Shea Butter): The scientific name for shea butter, considered as a plant lipid. Lipids are the oil and fat components of skin that prevent moisture evaporation from the skin and provide lubrication to the skin’s surface. Lipids are considered as a natural moisturizer.

Portulaca Pilosa (‘Kiss-Me-Quick’): a plant with specific peptides that help boost the collagen matrix production and other ingredients to increase moisturization of lips.

Simmondsia Chinensis: Jojoba Seed Oil (Simmondsia Chinensis Seed Oil) acts as a moisturizer and emollient agent to improve the skin elasticity and suppleness, containing natural Tocopherol to minimize oxidation and lipid pre-oxidation.

Camellia Sinensis Leaf: Protects collagen from being broken down.

Sesame Seed Oil: a naturally antiviral and a natural anti-inflammatory agent. It is produced from the tiny seeds of the sesame plant that is grown mainly in China and India. This high quality and valued oil is used in cosmetics because of its content of sterolins, which are valuable moisturizers and skin conditioning and lubrication agents.

Squalene: Deactivates the free radical known as singlet oxygen, the free radical that is generated by exposure to the sun’s UV radiation. Squalene can also absorb

SeneGence Product Knowledge Guide_120817

93

and bind fat-soluble toxins, helping to excrete them from the body. These multiple functions of Squalene make it an excellent nutritional support product for the skin.

It helps to soften and diminish tiny lines. It helps to soothe dry, irritated skin and creates a barrier to protect your skin against the harsh environment.

Retinyl Palmitate: It is fundamental for increasing skin elasticity and thickening of the epidermis and the dermis. Vitamin A plays an important role in RNA synthesis, known for its cellular renewal properties that speed up exfoliation to reveal younger, plumper skin cells. This process of cell renewal and exfoliation helps to reduce the appearance of fine lines, wrinkles, and skin irregularities. Medical studies indicate that Vitamin A is effective in slowing down skin aging and in reducing the number and depth of wrinkles. A regression of pigmented spots has been demonstrated in medical studies with regular use of Vitamin A. Sodium PCA: a naturally occurring component of human skin and derivative of amino acids that is believed to be partially responsible for its moisture-binding capacity. It is extremely water absorbing and at high humidity, dissolves in its own water hydration. Application of this compound is as a skin humectant that increases the skin’s softness.

Hyaluronic Acid: Essential ingredient for cellular repair and strength in structure.

Glyclomethicone: Imparts a non-greasy soft silky feel to the skin and leaves no oily residue or build-up.

Directions for Use Apply transparent formula to clean dry lips twice a day.

SeneDerm Solutions Anti-Wrinkle Treatment SeneDerm Solutions with SenePlex Anti-Wrinkle Treatment contains a combination of ingredients shown to reduce light and medium wrinkle depth an average of 34% (up to 63% in some cases) after 4 weeks of treatment.

One of the most striking signs of skin aging is the intensity of frown and wrinkle lines of the forehead, between the eyes, the nasal area reaching from the base of the nose to the corner of the month, the chin, upper lip, and neck areas. This occurs in time and is affected by certain biochemical, genetic, and physiological factors enhanced by environmental exposures. However, secondary factors such as repeated facial movements caused by contraction of the muscles during varied facial expressions can cause exaggerated and unnecessary emphasis and intensify light and medium wrinkles found in these areas of the face.

Anti-Wrinkle Treatment is formulated with ingredients that reduce the intensity of wrinkle lines (and therefore the depth) while at the same time stimulate cell production and restore proper moisture content of cells to produce fuller, more plump cells in areas that are recessed.

94

Section V: SeneDerm Solutions with SenePlex

The Science Behind the Product BEFORE

AFTER

Wrinkle depth shown in dark blue. The difference between the measurement of the depth (and therefore shadowing) of the wrinkle taken within 28 days of use is clearly visable.

Anti-Wrinkle Treatment is formulated with a “Calming Complex” of peptides and unique, natural ingredients acting synergistically together to calm muscle action by easing the activity of certain innervating neurone, thereby significantly reducing the intensity of frown and wrinkle lines.

Another natural ingredient causes relaxation of the muscle contraction in the area where Anti-Wrinkle Treatment is applied.

Refer to the Product Test Results, Clinicals, and Conclusions section of this manual for more detailed information.

Key Ingredients and Benefits Anti-Wrinkle Treatment is made with a combination of ingredients. Here are a few key components: Anti-Wrinkle Calming Complex: Peptide complex that calms nerves and relaxes muscles.

SenePlex Complex: Complex that increases cellular renewal.

Butyrospermum Parkii (Shea Butter): The scientific name for shea butter, considered as a plant lipid. Lipids are the oil and fat components of skin that prevent moisture evaporation from the skin and provide lubrication to the skin’s surface. Lipids are considered a natural moisturizer.

Simmondsia Chinensis: Jojoba Seed Oil (Simmondsia Chinensis Seed Oil) acts as a moisturizer and emollient agent to improve the skin elasticity and suppleness, containing natural Tocopherol to minimize oxidation and lipid pre-oxidation.

Camellia Sinensis Leaf: Protects collagen from being broken down.

Sesame Seed Oil: a naturally anti-viral and a natural anti-inflammatory agent. It is produced from the tiny seeds of the sesame plant that is grown mainly in China and India. This high quality and valued oil is used in cosmetics because of its content of sterolins, which are valuable moisturizers and skin conditioning and lubrication agents.

Retinyl Palmitate: Vitamin A is best known for its cellular renewal properties that speed up exfoliation to reveal younger, plumper skin cells. This process of cell renewal and exfoliation helps to reduce the appearance of fine lines, wrinkles, and skin irregularities.

Squalene: Deactivates the free radical known as singlet oxygen, the free radical that is generated by exposure to the sun’s UV radiation. Squalene can also absorb and bind fat-soluble toxins, helping to excrete them from the body. These multiple SeneGence Product Knowledge Guide_120817

95

functions of Squalene make it an excellent nutritional support product for the skin.

It helps to soften and diminish tiny lines. It helps to soothe dry, irritated skin and creates a barrier to protect the skin against the harsh environment.

Sodium PCA: a naturally occurring component of human skin and derivative of amino acids that is believed to be partially responsible for its moisture-binding capacity. It is extremely water absorbing and at high humidity, dissolves in its own water hydration. Application of this compound is as a skin humectant that increases the skin’s softness.

Glyclomethicone: Imparts a non-greasy soft silky feel to the skin and leaves no oily residue or build-up.

Directions for Use Apply directly to light and medium wrinkles twice daily after cleansing and prior to application of any other SeneDerm moisturizers.

SeneDerm Solutions Dark Circle Eye Treatment Excessive under eye darkening and visible bagging prematurely ages eyes.

Correct it with this effective blend of ingredients to reduce the appearance of darkening and tighten loose skin in the sensitive area under the eyes.

The Science Behind the Product Dark Circle Eye Treatment helps reduce Dark Circles by 122%! Tests also reveal a significant reduction of Edema (swelling caused by fluid often creating Under Eye Puffiness).

The combination of ingredients Pfaffia Paniculata (Suma) Root Extract and Ptychopentalum Olaciodes (Muira Puama) Bark/Stem Extract along with Lilium Candidum (Lilly) Flower Extract, creates the most complete and scientifically based dermocosmetic treatment of imperfections, especially dark circles, edema and under eye puffiness.

Key Ingredients and Benefits Caffeine: an antioxidant most shown to repair damage and slow the aging process.

96

Section V: SeneDerm Solutions with SenePlex

Saccharomyces Cerevisiae Extract: a skin-conditioning agent used in cosmetics and beauty care products because of its ability to “act in oxidative stress and improve skin conditions.

Punica Granatum (Pomegranate) Extract: a super anti-oxidant with astringent and anti-bacterial and inflammatory properties. It is a great addition to the skin care world for its ability to fight free-radicals and thus the signs of aging. It has also been found to hydrate skin when applies topically.

Camellia Sinensis (Green Tea) Extract: Protects collagen from being broken down.

Directions for Use Apply to cleansed dark and or bagged skin areas under eyes both day and night. Follow with SeneDerm SkinCare moisturizing regimen.

SeneDerm Solutions Spot-On Blemish & Acne Treatment The effective solution to help reduce the appearance of blemish and acne spots on skin. Formulated with a powerful anti-acne agent, this targeted “spot remover” works directly on unsightly blemishes to clear them up quick.

The Science Behind the Product Active Ingredient: Benzoyl Peroxide (BPO) 10%. This hardworking pimple fighter has been proven effective in treating acne by killing the Propionibacteria acnes bacteria responsible for outbreaks. However, irritation is a common problem when BPO is not dissolved or delivered effectively.

In response to this problem Dimethyl Isosorbide (DMI) was designed to help dissolve actives such as BPO in formulations and prevent its re-agglomeration (act or process of gathering into a mass). This increases the efficacy of BPO by limiting its particle size to better target the pores and eliminate the source of acne. Further, by keeping the particles from reagglomerating, it reduces skin irritation. It is generally known that actives are only as effective as the vehicles used to deliver them. DMI is designed to aid penetration into the epidermis by increasing the polarity of the surface skin layers to carry the active BPO to the pores of the skin in order to kill the bacteria that cause acne, where it can act more effectively.

In fact, the ingredient was shown to be a better delivery vehicle for BPO than Ethoxydiglycol (EDG) a commonly used competitive material, as determined experimentally and in a theoretical model comparing the polarity of the delivery vehicle to the solute, in this case BPO.

SeneGence Product Knowledge Guide_120817

97

It was found that more than double the amount of BPO can be dissolved in Dimethyl Isosorbide than in such competitive delivery vehicles. In addition, Dimethyl Isosorbide ensures BPO has maximum contact time with the pores and acne-causing bacteria.

However, it was not shown to promote penetration into the bloodstream. DMI, a methylated sorbitol derivative, enhances the activity of BPO while reducing its skin irritation potential.

This material increases the effectiveness of actives in formulations.

Key Ingredients and Benefits Octiperox: an anti-bacterial and anti-fungal Allantoin: an anti-irritant Panthenol (pro Vitamin B): Besides the wrinkle reducing effects that panthenol provides to skin, it has been proven in numerous studies that panthenol can be used for acne treatment and acne prevention.

Aloe Vera: helpful in treating skin diseases and helps in healing wounds.

Coolant 10: a cooling agent

Directions for Use Apply to thoroughly cleansed, affected areas of skin before moisturizing day and night or as needed to help eliminate blemish and acne spots of skin. If excessive drying and peeling occurs, start with one application, gradually increase to twice daily, or as directed by a doctor. For external use only. Do not use in combination with additional topical acne medications, other than the SeneDerm Oily to Acne product line system.

SeneDerm Solutions Nangai Oil with SenePlex ComplexÂŽ SeneDerm Solutions Nangai Oil with SenePlex Complex will help skin retain moisture with the purest form of natural moisture retention ingredients known today. This light and velvety oil from the nut of the Nangai tree will help reduce the signs of aging, making skin luminous, glowing, and deeply hydrated.

98

Section V: SeneDerm Solutions with SenePlex

The Science Behind the Product As you move closer the equator, and conditions grow hot and arid, skin becomes dryer and more wrinkled. As you move away from equator and towards the poles, skin becomes moister because of the humidity in the air. Humidity gives our skin precious water.

Water is the most important component in skin, and is necessary for 99.9% of all reactions.

The biggest way you lose water is through the skin as you perspire. The older you become, the larger the pores in your skin become, and therefore more water is lost through perspiration.

Loss of water leads to unwanted signs of aging like fine lines, wrinkles, and dry skin texture.

With the goal to maintain appropriate moisture levels in skin, we reviewed and surveyed high-end cosmetic preparations, and they all had 2 things in common: 1. Water 2. Triglycerides- specifically caprylic/capric triglycerides Caprylic/Capric triglycerides are derived from coconut oil and glycerin, and come in the form of an oily liquid. The triglycerides are mixed esters composed of caprylic and capric fatty acids. Caprylic/capric triglyceride has a number of useful properties in the formulation of cosmetics and skin care. It creates a barrier on the skin’s surface, decreasing the amount of moisture lost through the skin. Therefore, the triglyceride prevents dryness and also acts as a conditioning agent.

Fractionated Coconut Oil vs. Caprylic/Capric Triglyceride There is much confusion about the difference between coconut oil and caprylic/capric triglyceride. Fractionated coconut oil is created by melting coconut oil and then letting it cool very slowly. The different kinds of fat in the oil separate, based on their different melting points. This is a physical separation process- no chemical reactions occur. Fractionated coconut oil typically refers to the liquid portion of the coconut oil that has been separated from the harder fats.

To fully understand the difference between caprylic/capric triglyceride and fractionated coconut oil, you must know what triglycerides are. Triglycerides are made up of 2 componentsglycerin and fatty acids. Fatty acids are chains of carbon and hydrogen, and vary in length.

In a fat, the glycerol group holds three fatty acids together, like a hand with three fingers.

This is where the name triglyceride comes from.

SeneGence Product Knowledge Guide_120817

99

Caprylic/capric acids are saturated fatty acids naturally present in coconut oil. However, to isolate the triglycerides from coconut oil, you have to first separate the fatty acids from the glycerol group in the raw oil. This separation is done through steam hydrolysis, where intense heat and pressure is applied to break apart the triglyceride molecule. Then, after the triglycerides are separated, the oil must go through another process called esterification, to add the glycerol group back to the fatty acids. These processes create a purified version of the oil, with different physical properties from the original oil it came from. It feels less greasy, is highly stable, and absorbs quickly into the skin. It does have the tendency to solidify, however, at low temperatures.

Nangai Oil is unique because it does not require any chemical process to extract the triglycerides, unlike coconut oil. Pure caprylic/capric triglycerides are naturally present in Nangai Oil, and do not require processing or manufacturing in order to create the purest, most beneficial product to moisturize your skin. This is why we can say that the triglycerides present in Nangai Oil are all-natural. These natural triglycerides form a barrier on skin that stops water from evaporating, and at the same time, it does not feel greasy or heavy.

Key Ingredients and Benefits Nangai Oil: a natural oil derived from the Nangai nut that helps skin maintain moisture.

Glucosamine HCL: enhances the body’s ability to manufacture collagen.

Algae (Seaweed) Extract: hydrates, protects skin from the sun, and softens the skin. It is essential in the penetration of the top layer of the stratum corneum and enhances the skin’s ability to repair itself.

Saccharomyces Cerevisiae Extract: a skin-conditioning agent used in cosmetics and beauty care products because of its ability to act in oxidative stress and improve skin conditions.

SenePlex Complex: Kinetic enzyme that increases cellular renewal.

100

Section V: SeneDerm Solutions with SenePlex

Synthetic Urea: a compound topical antiseptic, buffering agent, humectant, and skin conditioner.

Glucosamine HCL: enhances the body’s ability to manufacture collagen.

Phenoxyethanol: a very common cosmetic preservative.

Directions for Use For best results, use after cleansing and before moisturizing at night. Apply a few drops to fingertips and rub until Nangai oil is clear (can be hardened by cold temperature and is warmed by finger tips); gently spread across surface of skin. Dry skin may use twice a day, both day and night.

SeneDerm® Solutions NailExtend Keep nails in top condition and help repair damage with NailExtend.

NailExtend, a nail strengthener and lengthener, was developed to treat a variety of conditions, including weak, brittle, sensitive, or peeling nails and even those damaged from acrylics and silk or gel wraps. Its unique delivery system utilizes protective ingredients, including SenePlex Complex®, vitamins, growth enhancing peptides and powerful moisturizers, to strengthen, lengthen and protect nails.

SeneDerm Solutions NailExtend is formulated to help repair existing nail damage including cracking and splitting. With daily use, future damage can be prevented as new nails grow back stronger, and results can begin to be visible after just a few weeks of use.

The Science Behind the Product Nail Structure The nail unit as a whole is composed of three main parts: the nail plate, nail bed and nail matrix, as seen right. The nail plate is a hard keratin structure that protects the end of the finger. The condition and appearance of the nail plate is well recognized as being an indicator of the overall health.

Nail cells are produced in the matrix (or nail root) and “nourished” from the underlying nail bed until the nail plate leaves the end of the finger.

This “free” nail plate is the most challenged and

SeneGence Product Knowledge Guide_120817

101

exposed part of the nail unit and is often in the greatest need of cosmetic attention as it is prone to breakage and splitting.

The nail plate itself is comprised of flattened corneocyte cells and has three distinct layers.

The dorsal (uppermost) layer is 2-3 cell layers thick and contains the oldest, most damaged cells. The intermediate layer makes up about 3/4 of the nail material, and the ventral (lower) region is 1-2 cells thick and contains the youngest, softest cells.

The keratin nail plate is highly cross linked, containing approximately 10.5% cystine. This sulphur containing amino acid is responsible for holding the nail protein structure together and giving it the structural robustness it needs to perform its functions. This protein structure is porous and highly water absorbent – increasing water content results in increased flexibility.

The nail plate also contains about 1% lipid, which is thought to reside between the corneocyte cells. When this is depleted, for example by solvents in nail polish removers, nail brittleness often results. The nail structure can be affected by exposure to hydration/ dehydration, solvents and detergents. It has been reported that repeated hydration/dehydration causes a condition known as onychoschizia, or lamellar dystrophy. This causes the nails to become dry, brittle and weak and to separate at the free edge.

This condition has been largely attributed to decreased nail plate moisturization, possibly arising from a change in the protein structure and its ability to bind water and/or decreased water retention in the areas between the corneocytes where the lipids reside. It has been suggested that good condition (absence of lamellar dystrophy) can be achieved by hydration followed by the application of a topical agent which prevents water loss.

NailExtend ingredients, when combined together, make dramatic improvements in the structure of the nail. It increases strength of the nail, and increases moisture binding properties which keep nails flexible. Add those ingredients to a peptide solution that stimulates Keratin production, and you have a fantastic nail strengthener and grower.

102

Section V: SeneDerm Solutions with SenePlex

The first picture on the left is an undamaged nail. The dorsal layer is a few cells thick and is composed of flattened corneocyte cells, which can clearly be observed; the second (middle) picture is a picture of a nail after 3 weeks of application of NailExtend ingredients. The nail treated shows only minor areas of cell lifting and corneocytes are also visible; the third picture on the right is a picture of a nail without NailExtend ingredient application. The nail has lost the corneocyte cells and the fibrous intermediate region has been exposed. This demonstrates that the NailExtend ingredients give superior protection to the top of the nail surface, preventing damage to the structure of the nail.

A closer look on the left shows the nail untreated. The right picture shows the nail after being treated with NailExtend.

Key Ingredients and Benefits SeneDerm Solutions Facial NailExtend is made of a combination of ingredients. Here are a few key components: Glycerin: nail hardener; helps strengthen the nail. Increases the water content and acts as a moisturizer.

SeneGence Product Knowledge Guide_120817

103

Myristoyl Pentapeptide-17: peptide that stimulates keratin production and nail growth.

Sodium Hyaluronate: a ubiquitous carbohydrate polymer that is part of the extracellular matrix.

Glucosamine HCl: enhances the body’s ability to manufacture collagen.

Algae Extract: hydrates, protects skin from the sun, and softens the skin. It is essential in the penetration of the top layer of the stratum corneum and enhances the skin’s ability to repair itself.

Aloe Barbadensis Leaf Juice- (Aloe Vera): most known for moisturizing, soothing, and healing. Studies indicate that Aloe Vera gel has the ability to enhance and accelerate cellular growth.

Panthenol (pro Vitamin B5): moisturizes and helps maintain flexibility of nail bed.

Yeast Extract: a dietary source of folic acid (a member of the Vitamin B Complex) aids in formation of new healthy tissues and promotes new cell formation.

Lactic Acid: biodegradable and low toxicity; used as a pH balancer and is a commonly used alpha hydroxyl acid used in many cosmetic formulations.

Beta Glucan: stimulates fibroblast growth and collagen synthesis.

Hydroxyethyl Cellulose: modified cellulose (chief constituent of fiber plants) used as a binder, emulsion stabilizer and thickener.

Synthetic Urea: a compound topical antiseptic, buffering agent, humectant, and skin conditioner.

NailExtend Directions for Use NailExtend can be used as a daily cuticle treatment on polished nails or natural nails. For best results, apply NailExtend to cuticles twice daily or until desired results are achieved. After results are achieved, apply NailExtend to cuticles 3-4 times weekly to maintain healthy nails.

104

Section V: SeneDerm Solutions with SenePlex

Section VI: SenseCosmetics with SenePlex The Beauty is in the Blend SenseCosmetics with SenePlex Complex includes a full range of color shades that makes skin on the surface of your face more beautiful. The SenseCosmetics color line is a unique combination of essential properties of our patented long-lasting color technology blended with our SeneDerm with SenePlex Complex Anti-Aging SkinCare formulations.

Remember, makeup looks only as good as the skin beneath it! And the skin beneath it is what SeneDerm is all about. But even using the best skin care products, such as SeneDerm, cannot do the job alone.

You must also help your body; you can help by getting adequate sleep, drinking plenty of water, proper nutrition, vitamins, exercise, and stress free moments with massage and facials. Furthermore, skin changes, so your choice of products may need to be adjusted.

For example, in the summer, your skin is generally drier on the surface and oilier underneath.

In the Winter, your skin is often dry all the way through. Around holidays, for some reason, your skin tends to be oilier, and if you often travel on airplanes, the recycled air will dry out your skin.

Treat your skin as your best friend, not as your enemy or a nuisance. The two of you will be going through life together. Understand it. Be kind and gentle with it. Give it only the best.

Keep it healthy and happy. LISTEN TO IT. If you take care of your skin, it will glow for you.

We can never have that baby skin again, but with knowledge and proper care, we will love the skin we can create.

Layering SenePlex Complex Layering SenePlex Complex by providing less concentrated amounts through the longlasting color technology of SenseCosmetics with SenePlex Complex allows for additional delivery of the complex. The layering procedure allows for the proper consistencies of our long-lasting color technologies of the SenseCosmetics to be applied as through normal cosmetic application, all the while building the SenePlex Complex for the continued benefits of the skin care with SenePlex Complex throughout the day.

The application of long-lasting SeneGence SenseCosmetics with SenePlex Complex, used in conjunction with the SeneDerm SkinCare System with SenePlex Complex, continues to deliver the same benefits to your skin even while wearing color cosmetics. Long-lasting SenseCosmetics with SenePlex Complex re-enforces the anti-aging effectiveness by layering each SenseCosmetic with SenePlex Complex as you apply your makeup.

SeneGence Product Knowledge Guide_120817

105

Each layer of SenseCosmetic with SenePlex Complex provides more SenePlex Complex.

The long-lasting properties of SenseCosmetics with SenePlex Complex aids as a barrier to protect the skin from environmental harshness including free radicals and rays from the sun.

MakeSense Silk Pore & Wrinkle Minimizer The perfect base for a flawless face, MakeSense Silk minimizes pores, fills wrinkles and offers anti-aging protection. Use alone for naturally beautiful skin, or use as primer before MakeSense Foundation for a perfect finish.

The Science Behind the Product MakeSense Silk Pore & Wrinkle Minimizer is beneficial to the skin in six distinctly different ways. When used as directed it helps make skin look younger as it: 1. Primes the complexion by relaxing and filling fine lines and wrinkles before foundation application.

2. Firms and tightens by helping to enhance collagen production of skin.

3. Minimizes the appearance of pores and wrinkles.

4. Evens skin tone and discoloration caused from harmful UV ray exposure and helps to naturally repair damage.

5. Hydrates and nourishes skin with natural ingredients such as Lavender, Blue Seaweed, Orchid, and Algae 6. Helps to reduce signs of aging with SenePlex Complex, a patented compound that increases cellular renewal.

Key Ingredients & Benefits MakeSense Silk contains many beneficial ingredients, including: Sodium Hyaluronate: a ubiquitous carbohydrate polymer that is part of the extracellular matrix. It is a humectant about 100 times more effective as a humectant than Glycerin. (It is the key water-maintaining substances in human skin. Harsh living environment and aging can cause the decrease of HA content in skin, and as a result the water maintaining ability of the skin is weakened and the skin looks dry and rough.

One of the main causes of skin senility is also the decrease of polysaccharides, such as HA. The special structure characteristic of HA makes it highly moisturizing and it has a water content regulating function; additionally, its solution has high viscoelasticity and lubricity. When HA solution is applied on the surface of skin, it can form an air permeable layer and keep the skin moist and smooth. The small molecular weight HA can penetrate into dermis layer, fully combine with water, promote skin blood microcirculation and nutrient absorption and maintain normal

106

Section VI: SenseCosmetics with SenePlex

metabolism, and as a result, it plays a role of wrinkle removing, improving one’s appearance and improving the health of the skin.

Orchis Mascula (Orchid) Flower Extract: used as a preparation of emollient products. This powerful anti-oxidant provides free-radical protection and maximum moisturization. The orchid extract is very effective as a sunscreen.

Glucosamine HCL: enhances the body’s ability to manufacture collagen.

Retinyl Palmitate (Vitamin A): Vitamin A, it is fundamental for increasing skin elasticity and thickening of the epidermis and the dermis. Vitamin A plays an important role in RNA synthesis, known for its cellular renewal properties that speed up exfoliation to reveal younger, plumper skin cells which produces new and healthy cells in the skin and the body, This process of cell renewal and exfoliation helps to reduce the appearance of fine lines, wrinkles, and skin irregularities. Medical studies indicate that Vitamin A is effective in slowing down skin aging and in reducing the number and depth of wrinkles. A regression of pigmented spots has been demonstrated in medical studies with regular use of Vitamin A. Jojoba: Closely resembles the skin’s natural waxes and oils. This oil aids in the prevention of moisture loss.

Spirulina Maxima Extract: Hydrating, skin-conditioning, and toning agent.

Arnica Montana Flower Extract: made-up of many components, including flavonoids, Silicic Acid, cartonoids and essential oils. The extract from this plant serves as a fungicide and as an immune-stimulant. Medically, Arnica is used externally as an application for bruises, sprains, stings or wounds. Also used after traumatic injuries. In body care Arnica provides a layer of warmth and helps to soothe tired and tight muscles.

Pisum Sativum (Pea) Extract: keeps specific enzymes known as proteases from degrading skin proteins such as collagen and elastin, which are responsible for giving skin its firmness and elasticity. It can therefore protect collagen and elastin against the damaging effects of proteases activated by aging and through different types of skin abuse (UV, chemical, immunological, etc.). Used in skin care products, pea extract acts as an anti-enzyme complex and gives the skin its firmness and elasticity. A clinical study has demonstrated significant improvement in skin elasticity (+16.7%) after just three weeks of treatment with pea extract.

Panthenol (Vitamin B): Vitamin B complex is essential for formation of new healthy tissues.

Tetrahexyldecyl Ascorbate (Vitamin C): an inert earth mineral used as a thickening ingredient and sunscreen in cosmetics. It protects skin from UVA and UVB radiation and is considered to have no risk of skin irritation.

Tocopheryl (Vitamin E): Vitamin E, essential for maintaining the activities of enzymes in the cells and for the formation of red blood cells, is also an anti-oxidant and has been shown to inhibit skin cancer and aid in the healing of skin ailments. Vitamin E is a dynamic weapon against premature aging and combating wrinkles by neutralizing

SeneGence Product Knowledge Guide_120817

107

free radicals to stop the chain reaction of molecular damage and to protect the skin against oxidation. It’s also believed to protect skin from the sun’s ultraviolet rays once absorbed into the skin.

Directions for Use After moisturizing with any SeneDerm DayTime Moisturizer, apply thin layer to fine lines, wrinkles, and porous areas to help even skin’s surface, making skin appear smoother. Follow with MakeSense Foundation.

MakeSense Original Foundation MakeSense Foundation with SenePlex combines cosmetics with skin care to give you an impeccably flawless finish.

MakeSense Foundation with SenePlex completes the SeneDerm with SenePlex SkinCare System for the ultimate in a foundation. SeneDerm SkinCare with SenePlex products were formulated to be used underneath the MakeSense Foundation with SenePlex. SeneDerm SkinCare 3-in-1 Cleansers and DayTime Moisturizers prepare the skin for the long-lasting color technology of the SenseCosmetic line.

Different, non-SeneDerm, skin care lines will probably make ineffective the SenePlex Complex and reduce the long-lasting properties of the MakeSense Foundation. Please refer to the current SeneGence Beauty Book for selection offering.

MakeSense Foundation Pearlizer with SenePlex gives you the option of creating an even more amazing, soft focus luminescent finish to your look. Simply mix a drop of Pearlizer into your MakeSense Foundation or lightly brush onto the top of ShadowSense or BlushSense shades as a finishing touch. For another look, smooth this stunning pearlescent finish on top of your MakeSense Foundation for a soft focus luminescence. Light-reflecting pigments highlight your facial features, giving you a natural vibrancy.

The Science Behind the Product MakeSense Foundation with SenePlex also provides and offers an unprecedented mechanical shield for protection throughout the day. The application of an original MakeSense Foundation with SenePlex layered on top of any SeneDerm DayTime Moisturizer, gives your skin the benefits of a mechanical shield equivalent to an SPF 30.

MakeSense Foundation with SenePlex formulations is: • Non-smearing, long-lasting coverage.

• Oil free–can be used on any skin type.

• Non-comedogenic–does not clog pores.

108

Section VI: SenseCosmetics with SenePlex

• Adapts to skin pigmentation–versatile in that one skin color may be able to use a range of up to three different shades (or vice-versa for tanning) because of the way the color pigments adapt to skin tones.

• Helps to reduce moisture loss.

• Provides another layer of SenePlex Complex.

• Water-resistant.

The unique homogenization process provides excellent water resistance that will keep your make-up looking as fresh in the late afternoon as it did in the morning. MakeSense Foundation with SenePlex is the base upon which the long-lasting color of our other SenseCosmetics technologies will adhere for hours throughout the day. This multifaceted foundation is offered in a wide palate of shades, including MakeSense Pearlizer, a sheer MakeSense Foundation formula containing natural light reflecting minerals for a gorgeous luminescent glow that works on all skin tones. Please refer to the current SeneGence Beauty Book for the color palette offering.

Key Ingredients and Benefits The uniqueness of this foundation is not only in its content but also in what it does NOT contain. Ingredients utilized in the foundation include minerals and do not contain oils, emulsifiers, waxes, stearates (salts), fatty acids, alcohols, or sulfates.

MakeSense Foundation is made of a combination of ingredients. Here are a few key components: SenePlex Complex: Kinetic enzyme that increases cellular renewal.

Cymbidium Grandiflorum (Orchid) Flower Extract: a plant native to the South Pacific, which has long been a source of excellence for the preparation of emollient products. This powerful anti-oxidant provides free-radical protection and maximum moisturization. The Cymbidium Grandifloum (Orchid) Flower Extract is very effective as a sunscreen.

Algae (Seaweed) Extract: hydrates, protects skin from the sun, and softens the skin. It is essential in the penetration of the top layer of the stratum corneum and enhances the skin’s ability to repair itself.

Tocopheryl (and Tocopheryl Acetate): Vitamin E, essential for maintaining the activities of enzymes in the cells and for the formation of red blood cells, is also an anti-oxidant and has been shown to inhibit skin cancer and aid in the healing of skin ailments. Vitamin E is a dynamic weapon against premature aging and combating wrinkles by neutralizing free radicals to stop the chain reaction of molecular damage and to protect the skin against oxidation. It’s also believed to protect skin from the sun’s ultraviolet rays once absorbed into the skin.

Retinyl Palmitate: It is fundamental for increasing skin elasticity and thickening of the epidermis and the dermis. Vitamin A plays an important role in RNA synthesis, known for its cellular renewal properties that speed up exfoliation to reveal younger, plumper skin cells. This process of cell renewal and exfoliation helps to reduce the appearance of fine lines, wrinkles, and skin irregularities. Medical studies indicate SeneGence Product Knowledge Guide_120817

109

that Vitamin A is effective in slowing down skin aging and in reducing the number and depth of wrinkles. A regression of pigmented spots has been demonstrated in medical studies with regular use of Vitamin A. Yeast Extract: a source of folic acid (a member of the vitamin B complex) that aids in formation of new healthy tissues and promotes new cell formation.

Glucosamine HCL: enhances the body’s ability to manufacture collagen.

Synthetic Urea: a compound topical antiseptic, buffering agent, humectant, and skin conditioner.

Cyclomethicone: a silicone that feels silky on the skin introduces moisture and is a water-binding agent that holds up well, even when the skin becomes wet.

Propylene Glycol: organic compound used as a ‘carrier’ or ‘holder’ of active ingredients that also softens skin.

Directions for Use MakeSense Foundation with SenePlex smoothes over your skin with ease and provides a flawless finish.

After applying SeneDerm Moisturizer with SenePlex, dot MakeSense Foundation with blending brush or sponge to each area of face and then blend evenly. Blend up and out to hairlines, extend down to throat and inward towards nose and over eyelids. Notice how the foundation glides onto the skin giving an even, professional finish without the heavy feel of makeup.

To remove MakeSense Foundation, use specifically formulated Fooops! SenseCosmetic Liquid Color Remover. (see instructions for Fooops! in this section of the manual) A final bit of information: Something else your skin shows is how you feel about yourself. If you feel bad about you, it shows. And if you feel good about you, it shows. Remember, the skin has no secrets.

To help create a good feeling, Joni Rogers-Kante, Founder, CEO and Chairwoman of SeneGence has set up the charitable Make Sense Foundation. This foundation is a nonprofit organization dedicated to helping women in crisis. A percentage of the proceeds from the sales of The Make Sense Foundation makeup will be donated to this needed charity. In this way, our Distributors, customers, and employees join together to make a difference in the lives of others. And that’s something to feel good about!

110

Section VI: SenseCosmetics with SenePlex

MakeSense Advanced Anti-Aging Foundation MakeSense Advanced Anti-Aging Foundation is formulated with SenePlex Complex+ and SeneShield™, two of the most advanced anti-aging and skinprotective technologies known today. This powerful yet creamy foundation is packed full of protective ingredients that help prevent damage and will actually shield your skin from environmental hazards like pollution, and provide a mechanical sun shield to protect your skin from the sun’s rays. This skin care must-have is blended with moisturizers, minerals and vitamins that help keep skin soft, supple and healthy. It includes ingredients that actually help to minimize damage previously caused by exposure to daily toxins. All of this, while keeping you looking beautiful and staying that way with long-lasting color technology.

The Science Behind the Product Pollution, an increasing environmental issue, can have dramatic impacts on the skin. It can alter the skin’s moisture-regulating ability due to free radicals generated by pollutants, thus causing skin to lose its radiance and take on a muddy complexion. SeneShield is an exclusive blend of ingredients that protects skin from harmful air pollutants, UV rays, and free radicals. SeneShield includes a natural plant sorbitol and yeast extract, creating a nonclogging, transparent shield to protect skin and help to reduce signs of aging.

• Formulated for all skin types.

• Helps protect skin with a mechanical sun shield.

• Helps moisturize and maintain skin’s moisture content and luminosity throughout the day.

• Stays on all day with a long-lasting color technology.

• Helps make skin more beautiful with SenePlex Complex+ • Provides another layer of SenePlex Complex.

It also includes SeneShield, which fights the effects of urbanization exposure, helping to reverse the signs of aging by: • Reducing the dehydrating effect caused by pollution and free radicals • Reducing photo aging and wrinkle reduction • Inhibiting enzymes activated by UV exposure or inflammation which contribute to the breakdown of collagen • Adding antioxidants to detoxify

Key Ingredients and Benefits MakeSense Advanced Anti-Aging Foundation is made of a combination of ingredients. Here are a few key components: SenePlex Complex: Kinetic Enzyme that increases cellular renewal.

SeneGence Product Knowledge Guide_120817

111

Carrageenan : a natural material that is extracted from the red seaweed plant found in the Atlantic Ocean. It is used for gelling, thickening, and stabilizing properties and is absorbed into skin quickly. Carrageenan moisturizes faster than Hyaluronic Acid which must be used for 2 weeks to reach the moisturization levels that Carrageenan reaches within 24 hours.

Sodium Chloride: natural sea-salt used as a binding agent.

Aribidopsis Extract: a small flowering plant used to help repair damaged skin DNA. Lecithin: naturally occurring plant source that protects cells from oxidation and replenishes and repairs skin with its essential fatty acid content. Damage from oxygen radicals is a main factor in aging and it can come from environmental pollutants, UV-A induced reactions in skin and from the body’s own stress responses. In addition, oxygen radicals are the inevitable side-effect of energy production in mitochondria (parts of cells that conserve energy) of cells. The accumulation of mitochondria is considered an important element of aging. These radicals damage DNA by oxidizing its nucleotide bases to for 8-oxo-guanine. This blend shortens the time for nucleus DNA repair from 24 hours to 2 hours.

Thiotaine (Ergothioneine): a synthetic version of naturally occurring amino acid normally found in high concentrations in tissues of the body exposed to high levels of oxidative stress (free-radical damage). It protects the skin from oxidative and DNA damage. Thiotaine is an antioxidant, protecting the mitochondrial membrane against oxidation. It also transfers fatty acids into the mitochondria (the power stations of our cells) to help use oxygen efficiently and to produce more energy. It also protects DNA from the oxidation of guanine.

Lycium Chinese Fruit Extract, (Goji Berry): a bright red berry from a shrub native to southeastern Europe and Asia, prized for its high levels of certain phytonutrients likely to help prevent or treat health conditions caused by oxidation -- cellular damage due to accumulation of toxins and waste products.

Vassinum Angustifolium (Blueberry) Fruit Extract: Has astringent and moisturizing properties; also used as a skin conditioner.

Vaccinum Macrocarpon (Cranberry) Fruit Extract: Rich in flavonoids, citric acid and vitamin C. Cranberry extract has antioxidant, purifying and antibacterial properties and is useful as a natural treatment of acne.

Titanium Dioxide: an inert earth mineral used as a thickening ingredient and sunscreen in cosmetics. It protects skin from UV-A and UV-B radiation and is considered to have no risk of skin irritation.

Glycerin: a solvent, an emollient, and humectant that helps keep moisture in the product and helps the product to spread better across a surface-reducing drag and pull. Non-toxic, non-irritating and non-allergenic to the skin.

Sodium Hyaluronate: a ubiquitous carbohydrate polymer that is part of the extracellular matrix. It is a humectant about 100 times more effective than Glycerin.

It is the key water-maintaining substance in human skin. Harsh living environments

112

Section VI: SenseCosmetics with SenePlex

and aging can cause the decrease of HA content in skin, and as a result the water maintaining ability of the skin is weakened and the skin looks dry and rough. One of the main causes of skin senility is also the decrease of polysaccharides, such as HA. The special structure characteristic of HA makes it highly moisturizing, and it has a water content regulating function. Additionally, its solution has high viscoelasticity and lubricity. When HA solution is applied on the surface of skin, it can form an air permeable layer and keep the skin moist and smooth. The small molecular weight HA can penetrate into dermis layer, fully combine with water, promote skin blood microcirculation and nutrient absorption and maintain normal metabolism, and as a result, it plays a role of wrinkle removing, improving one’s appearance and improving the health of the skin.

Isobutylmethacrylate/Bis-Hydroxypropyl Dimethicone Acrylate Copolymer: a film former that exhibits outstanding adhesion, water resistance, and color retention properties.

Polymethylsilsesquioxane: a silicone ingredient used most often as a film former that creates a lubricating, smooth, silky feel and increases the skins ability to repel water.

Orchis Mascula (Orchid) Flower Extract: used as a preparation of emollient products. This powerful anti-oxidant provides free-radical protection and maximum moisturization. The orchid extract is also very effective as a sunscreen.

Simmondsia Chinensis (Jojoba) Seed Extract: acts as a moisturizer and emollient agent to improve the skin elasticity and suppleness, containing natural Tocopherol to minimize oxidation and lipid pre-oxidation.

Spirulina Maxima Extract: Hydrating, skin-conditioning, and toning agent.

Arnica Montana Flower Extract: made-up of many components, including flavonoids, Silicic Acid, cartonoids and essential oils. The extract from this plant serves as a fungicide and as an immune-stimulant. Medically, Arnica is used externally as an application for bruises, sprains, stings or wounds. Also used after traumatic injuries. In body care, Arnica provides a layer of warmth and helps to soothe tired and tight muscles.

Camellia Sinensis (Green Tea) Leaf Extract: Proven effective in boosting the immune function of skin cells and protecting them against the damaging effects of the sun. White tea extract is prepared from the unopened buds of the Camellia Sinensis (green tea) plant, it is a powerful anti-oxidant.

Retinyl Palmitate (Vitamin A): Vitamin A is fundamental for increasing skin elasticity and thickening of the epidermis and the dermis. Vitamin A plays an important role in RNA synthesis, known for its cellular renewal properties that speed up exfoliation to reveal younger, plumper skin cells which produces new and healthy cells in the skin and the body. This process of cell renewal and exfoliation helps to reduce the appearance of fine lines, wrinkles, and skin irregularities. Medical studies indicate that Vitamin A is effective in slowing down skin aging and in reducing the number and depth of wrinkles. A regression of pigmented spots has been demonstrated in medical studies with regular use of Vitamin A.

SeneGence Product Knowledge Guide_120817

113

Yeast Extract: a dietary source of folic acid (a member of the vitamin B complex) aids in formation of new healthy tissues and promotes new cell formation.

Panthenol (Vitamin B): Vitamin B complex is essential for formation of new healthy tissues.

Tetrahexyldecyl Ascorbate (Vitamin C): helps increase collagen production & diminish wrinkles.

Tocopheryl Acetate (Vitamin E): Vitamin E, essential for maintaining the activities of enzymes in the cells and for the formation of red blood cells, is also an anti-oxidant and has been shown to inhibit skin cancer and aid in the healing of skin ailments.

Vitamin E is a dynamic weapon against premature aging and combating wrinkles by neutralizing free radicals to stop the chain reaction of molecular damage and to protect the skin against oxidation. It’s also believed to protect skin from the sun’s ultraviolet rays once absorbed into the skin.

Disteardimonium Hectorite: an organically modified magnesium silicate and a natural mineral Magnesium PCA: Magnesium PCA is a white to off-white powder that is very soluble in water/methanol. PCA occurs naturally in human skin as part of the natural moisturizing factors (NMF) that maintain a healthy epidermis and whose concentration decreases with age. It is used mainly in skin care products including gels, creams, lotions and foundations. May also be used in natural cosmetics.

Copper PCA: A synthetic skin-conditioning agent composed of the copper salt of PCA (Pyrrolidone Carboxylic Acid).

Zinc PCA: moisturizes the skin and regulates the skin’s sebum production, thereby controlling excess oil production. Several research studies have shown that zinc is effective for helping to treat acne and eczema.

Sodium Benzoate: soluble food grade preservative.

Potassium Sorbate: soluble food grade preservative.

Phenoxyethanol: an oily liquid used as a bactericide and topical antiseptic.

Directions for Use Blend evenly over skin. For optimal results, use with SeneDerm SkinCare products.

MakeSense Advanced Anti-Aging Foundation can be mixed with MakeSense Pearlizer for an extra glow.

114

Section VI: SenseCosmetics with SenePlex

MakeSense Color Correcting Tinted Moisturizer Enjoy sheer coverage, color correction benefits and skin protection in one easy step. Swipe on this smooth cream with either Light or Medium color coverage over moisturizer and under foundation, if more coverage is desired. It works to counteract redness and decrease sun and age spots while offering a mechanical shield of sun protection. Suitable for all skin types, including acne-prone.

The Science Behind the Product MakeSense Color Correcting Tinted Moisturizer is a virtually weightless tinted moisturizer that has been formulated with Yellow/Green/Mint color pigments that help to eliminate ruddiness of rosacea or the inflamed red areas of blemish prone skin. For those who desire a ‘barely there’ light and fresh even skin tone and at the same time eliminate red tones, our “CC” cream is the perfect, advanced skin care solution as it can be worn alone or as a first coat. Either way, the Arnica within the formula acts as a fungicide that helps to eliminate free radicals from the atmosphere and germs that are found naturally proliferated as a result of blemishes. For additional long lasting coverage after application of MakeSense Color Correcting Tinted Moisturizer apply a layer of MakeSense Foundation shade of choice.

Whether using MakeSense Color Correcting Tinted Moisturizer alone or with another MakeSense Foundation shade, skin will be protected from harmful rays with a mechanical shield. Antioxidants and peptides provide anti-aging benefits along with SenePlex Complex that fights fine lines, wrinkles, and firms the skin.

Key Ingredients and Benefits SenePlex Complex: Kinetic enzyme that increases cellular renewal.

Arnica Montana Flower Extract: made-up of many components, including flavonoids, Silicic Acid, cartonoids and essential oils. The extract from this plant serves as a fungicide and as an immune-stimulant. Medically, Arnica is used externally as an application for bruises, sprains, stings or wounds. Also used after traumatic injuries. In body care Arnica provides a layer of warmth and helps to soothe tired and tight muscles.

Camellia Sinensis (Tea) Leaf Extract: Protects collagen from being broken down.

Studies have shown it also works to reduce UV induced inflammations.

Yellow Iron Oxides (Mint/Green): Pigment shade that helps to camouflage redness.

Caprylhydroxamic Acid: has excellent efficacy of fungistatic agents. It is the only organic acid which can maintain unionized state in acid to neutral, strong inhibitory mold and it can take the place of traditional preservatives when applied to the cosmetic.

SeneGence Product Knowledge Guide_120817

115

Titanium Dioxide (CI 77891): an inert earth mineral used as a thickening ingredient and sunscreen in cosmetics. It protects skin from UVA and UVB radiation and is considered to have no risk of skin irritation.

Phenethyl Alcohol: an aromatic alcohol. It occurs widely in nature, being found in a variety of essential oils, including rose, carnation, hyacinth, Aleppo pine, orange blossom, ylang-ylang, geranium, neroli, and champaca. It is also an auto antibiotic.

Retinyl Palmitate (Vitamin A): Vitamin A, it is fundamental for increasing skin elasticity and thickening of the epidermis and the dermis. Vitamin A plays an important role in RNA synthesis, known for its cellular renewal properties that speed up exfoliation to reveal younger, plumper skin cells which produces new and healthy cells in the skin and the body, This process of cell renewal and exfoliation helps to reduce the appearance of fi ne lines, wrinkles, and skin irregularities. Medical studies indicate that Vitamin A is effective in slowing down skin aging and in reducing the number and depth of wrinkles. A regression of pigmented spots has been demonstrated in medical studies with regular use of Vitamin A. DL Panthenol (Vitamin B): essential for formation of new healthy tissues.

Tetrahexyldecyl Ascorbate (Vitamin C): an inert earth mineral used as a thickening ingredient and sunscreen in cosmetics. It protects skin from UVA and UVB radiation and is considered to have no risk of skin irritation.

Tocopheryl Acetate (Vitamin E): Vitamin E, essential for maintaining the activities of enzymes in the cells and for the formation of red blood cells, is also an anti-oxidant and has been shown to inhibit skin cancer and aid in the healing of skin ailments.

Vitamin E is a dynamic weapon against premature aging and combating wrinkles by neutralizing free radicals to stop the chain reaction of molecular damage and to protect the skin against oxidation. It’s also believed to protect skin from the sun’s ultraviolet rays once absorbed into the skin.

Orchis Mascula (Orchid) Flower Extract: used as a preparation of emollient products. This powerful anti-oxidant provides free-radical protection and maximum moisturize. The orchid extract is very effective as a sunscreen.

Simmondsia Chinensis (Jojoba) Seed Extract: acts as a moisturizer and emollient agent to improve the skin elasticity and suppleness, containing natural Tocopherol to minimize oxidation and lipid peroxidation.

Spirulina Maxima Extract: Hydrating, skin-conditioning, and toning agent.

Directions for Use Wear alone or under MakeSense Foundation.

Apply to clean skin following SeneDerm and SeneDerm Solutions treatment regime. For Smooth Natural Look: spread evenly over entire face to eliminate ruddiness. For Blemish Prone Skin: spread over affected areas to help eliminate blemishes and even skin tone then

116

Section VI: SenseCosmetics with SenePlex

follow with another layer of MakeSense Foundation for more coverage if so desired. To remove: use Fooops Facial Makeup Remover.

Corrective Color Concealers/Blender Our selection of creamy SenseCosmetics Corrective Color Concealers with SenePlex is the perfect answer to any skin imperfection. They can be used to tone down flushed skin, to disguise broken capillaries, to mask changes in pigmentation and to minimize deep shadows and/ or bruising.

The names of the Corrective Color Concealers with SenePlex describe what they are best used for. Please refer to the current SeneGence Beauty Book for selection offering.

MakeSense Blender with SenePlex is a pure white creamy color pigment that can be used to lighten any creamy shade of SenseCosmetics or under MakeSense Foundation as a highlighter.

The Science Behind the Product These creamy SenseCosmetics are nourished with the same proprietary anti-aging formulation and advanced color technology as the MakeSense Foundation with SenePlex.

The formula consistencies are a bit thicker to conceal skin imperfections and pigment shades that have changed.

Each Concealer shade works by using opposing colors to counteract specific flaws and their purpose is to even out skin tone. Good concealing is all about light and color. Use light and color to affect what you see, how you look and ultimately how you feel.

Key Ingredients and Benefits Corrective Color Concealer/Blender is made of a combination of ingredients. Here are a few key components: SenePlex Complex: Kinetic enzyme that increases cellular renewal.

Cymbidium Grandifloum (Orchid) Flower Extract: a plant native to the South Pacific, which has long been a source of excellence for the preparation of emollient products. This powerful anti-oxidant provides free radical protection and maximum moisturization. The Cymbidium Grandifloum (Orchid) Flower Extract is very effective as a sunscreen.

Algae (Seaweed) Extract: hydrates, protects skin from the sun, and softens the skin. It is essential in the penetration of the top layer of the stratum corneum and enhances the skin’s ability to repair itself.

SeneGence Product Knowledge Guide_120817

117

Tocopheryl (and Tocopheryl Acetate): Vitamin E, essential for maintaining the activities of enzymes in the cells and for the formation of red blood cells, is also an anti-oxidant and has been shown to inhibit skin cancer and aid in the healing of skin ailments. Vitamin E is a dynamic weapon against premature aging and combating wrinkles by neutralizing free radicals to stop the chain reaction of molecular damage and to protect the skin against oxidation. It’s also believed to protect skin from the sun’s ultraviolet rays once absorbed into skin.

Retinyl Palmitate: It is fundamental for increasing skin elasticity and thickening of the epidermis and the dermis. Vitamin A plays an important role in RNA synthesis, known for its cellular renewal properties that speed up exfoliation to reveal younger, plumper skin cells. This process of cell renewal and exfoliation helps to reduce the appearance of fine lines, wrinkles, and skin irregularities. Medical studies indicate that Vitamin A is effective in slowing down skin aging and in reducing the number and depth of wrinkles. A regression of pigmented spots has been demonstrated in medical studies with regular use of Vitamin A. Yeast Extract: a source of folic acid (a member of the vitamin B complex) that aids in formation of new healthy tissues and promotes new cell formation.

Synthetic Urea: a compound topical antiseptic, buffering agent, humectant, and skin conditioner.

Glucosamine HCL: enhances the body’s ability to manufacture collagen.

Cyclomethicone: a silicone that feels silky on the skin introduces moisture and is a water-binding agent that holds up well, even when the skin becomes wet.

Propylene Glycol: organic compound used as a ‘carrier’ or ‘holder’ of active ingredients that also softens skin.

Directions for Use To use as a concealer- Green or Natural Corrective Color Concealer should be applied under your MakeSense Foundation. Stipple directly on to affected skin area with cosmetic blending brush or fingertip. Follow with your foundation. If needed, apply another light layer of chosen Concealer, then top with a touch of base foundation to completely blend.

To use as a highlighter- apply White Corrective Color Blender on top of your MakeSense Foundation shade with a cosmetic brush. Or for a more subtle highlighter, blend with a drop of MakeSense Foundation before application. The White Blender with SenePlex can be used as both a highlighter and a concealer. Because of its blending capabilities, any shade and degree of highlighting and concealing may be achieved.

Color Correctors Concealers with SenePlex and White Blender with SenePlex shades are removed by using liquid Fooops SenseCosmetics Color Remover.

Tip: For elimination of dark circles, place concealer on the shadow running the length just beneath the bag, not on the bag itself, otherwise you may end up highlighting rather than hiding the problem.

118

Section VI: SenseCosmetics with SenePlex

BlushSense BlushSense® with SenePlex incorporates the same SenePlex Complex proprietary formulation and advanced color technology as the MakeSense Foundation with SenePlex. BlushSense with SenePlex smoothes evenly over the skin without clumping or streaking and provides a beautiful, flawless finish that lasts all day.

It is available in many beautiful shades, both cool and warm, that complement the different skin tones. Please refer to the current SeneGence Beauty Book for selection offering.

The Science Behind the Product SenePlex in this gorgeous array of BlushSense shades allows for another layer of protection, nourishment, and beauty to your face. Made with long-lasting color technology, it is waterresistant and blends beautifully with any shade of MakeSense Foundation with SenePlex for a natural look. BlushSense with SenePlex should last anywhere between 4 to 18 hours, depending on how it is applied and each individual’s body chemistry.

Key Ingredients and Benefits BlushSense is made of a combination of ingredients. Here are a few key components: SenePlex Complex: Kinetic enzyme that increases cellular renewal.

Cymbidium Grandifloum (Orchid) Flower Extract: a plant native to the South Pacific, which has long been a source of excellence for the preparation of emollient products. This powerful anti-oxidant provides free radical protection and maximum moisturization. The Cymbidium Grandifloum (Orchid) Flower Extract is very effective as a sunscreen.

Algae (Seaweed) Extract: hydrates, protects skin from the sun, and softens the skin. It is essential in the penetration of the top layer of the stratum corneum and enhances the skin’s ability to repair itself.

Tocopheryl (and Tocopheryl Acetate): Vitamin E, essential for maintaining the activities of enzymes in the cells and for the formation of red blood cells, is also an anti-oxidant and has been shown to inhibit skin cancer and aid in the healing of skin ailments. Vitamin E is a dynamic weapon against premature aging and combating wrinkles by neutralizing free radicals to stop the chain reaction of molecular damage and to protect the skin against oxidation. It’s also believed to protect skin from the sun’s ultraviolet rays once absorbed into the skin.

Retinyl Palmitate: It is fundamental for increasing skin elasticity and thickening of the epidermis and the dermis. Vitamin A plays an important role in RNA synthesis, known for its cellular renewal properties that speed up exfoliation to reveal younger, plumper skin cells which produces new and healthy cells in the skin and the body.

This process of cell renewal and exfoliation helps to reduce the appearance of fine lines, wrinkles, and skin irregularities. Medical studies indicate that Vitamin

SeneGence Product Knowledge Guide_120817

119

A is effective in slowing down skin aging and in reducing the number and depth of wrinkles. A regression of pigmented spots has been demonstrated in medical studies with regular use of Vitamin A. Yeast Extract: a source of folic acid (a member of the vitamin B complex) that aids in formation of new healthy tissues and promotes new cell formation.

Synthetic Urea: a compound topical antiseptic, buffering agent, humectant, and skin conditioner.

Glucosamine HCL: enhances the body’s ability to manufacture collagen.

Cyclomethicone: a silicone that feels silky on the skin introduces moisture and is a water-binding agent that holds up well, even when the skin becomes wet.

Propylene Glycol: organic compound used as a ‘carrier’ or ‘holder’ of active ingredients that also softens skin.

Directions for Use Apply a small amount of BlushSense with SenePlex onto the cheek area, using either a makeup brush or sponge. Dot BlushSense color first near hair line at a space even with top of cheekbone; blend on top of cheek bone forward towards center of face and downward into apple of cheek; stopping just short of two finger widths to your nose and no lower than bottom of nose length. Use to create a sun-kissed, healthy glow in other areas of the face.

BlushSense shades are removed by using liquid Fooops SenseCosmetics Color Remover.

LipSense Liquid Lip Color The premier product for SeneGence is patented LipSense Liquid Lip Color. LipSense is an amazing departure from conventional lipsticks and lip colors found on the market today.

LipSense comes in a wide variety of shades and textures: Frosts, Mattes, and Shimmers.

See the current Beauty Book for a texture description of each LipSense Lip Color shade and color offering. LipSense lip colors are perfect to mix and match; LipSense is versatile in that you can use LipSense shades to create a number of effects: Highlighter Shades: LipSense Liquid Lip Color is also offered in illuminating shades specifically designed to highlight any one of the LipSense colors. These colors create versatility and drama when added to any shade or simply used alone they can be worn separately or combined with any of our beautiful colors for a look that adds a luminescent effect to all lips!

Mica Shades: Multi-dimensional colors that create depth for richness and texture.

120

Section VI: SenseCosmetics with SenePlex

Solid Pigment Shades: Color perfection for a solid shade expression of deeper, sheer, or soft sheen.

LipSense is initially sold as a set, which includes LipSense Liquid Lip Color, a moisturizing Gloss, and an Ooops! Remover. Users must have a remover in the event they need to remove the product.

The Science Behind the Product This unique product is waterproof and does not kiss off, smear off, rub off, or budge off!

And, just as important it does not dry out your lips. In fact, it restores the moisture content of your lips when used properly. LipSense Liquid Lip Color can last anywhere between 4 and 18 hours.

LipSense is a non-wax liquid lip color that stays on your skin. LipSense provides a natural shield from the sun. The proprietary formulations and color pigments in LipSense help create a mechanical covering for the lips. That means the skin on your lips are protected from the sun’s rays by the color pigments. That is just one of the reasons your lips become so smooth and soft with consistent use of LipSense.

Cosmetic grade Denatured Alcohol is nothing close to Isopropyl Alcohol–or rubbing alcohol.

In fact, you need Denatured Alcohol to apply LipSense to lips, while rubbing alcohol instantly removes LipSense from the skin. We do not recommend the use of rubbing alcohol on the skin because it dries out the skin. LipSense is formulated with Denatured Alcohol because: • It is thinner than water and suspends the tiny particles within the formula.

• It immediately evaporates from the skin upon the delivery of the technology to the skin. (The “tingling” sensation felt on the lips, when some wearers first begin to use the color, is the evaporation process of the Denatured Alcohol felt within the dry cracks of the lips. This sensation disappears as lower layers of skin’s moisture content are restored by the use of the moisturizing gloss.)

Tiny Particles: The particles that help the color pigments to molecularly bind to the skin (see Ingredient listing). Over time, the particles begin to detach from the skin’s surface. The rate at which this occurs varies tremendously and is based upon the pH-balance of each person’s skin and the color they’ve chosen to wear for the day.

Color Pigments: Each tube of color has a varied formulation and mixture of color pigments to arrive at a specific color. Some colors naturally last longer than others because of the different body chemistry of each wearer, plus some colors are thicker or richer in color pigmentations, while others are sheer and thinner.

Layering LipSense: Layering LipSense is a must due to the fact the color breaks down with the pH balance of the skin.

1st layer: touches the skin’s pH and will begin to break down first and fastest.

2nd layer: protected from the bottom, away from the skin’s pH, by the first layer.

3rd layer: protects the second layer from the top down and prevents sheering of second layer of color by keeping away friction, saliva, and the natural environment.

SeneGence Product Knowledge Guide_120817

121

The third layer breaks down just like the first layer, but from the top down. The second layer is sandwiched between the first and third and is protected by both for the longest period of use.

Mica: LipSense Lip Colors formulated with Micas do not tend to wear as long as the solid matte shades of LipSense. Micas create shine and shimmer. They reflect light and are made of particles that are larger than color pigments. Micas and may flick off the skin with regular skin movements. Talking and scraping lip movements like drinking from a cup can facilitate this process. You can assume up to an hour of less wear when wearing a Mica color.

Glossing: It is important to know the long-lasting properties of LipSense are enhanced by any of the LipSense moisturizing glosses. The gloss products also help to keep the lips moist and plump.

Key Ingredients and Benefits LipSense Long-Lasting Liquid Lip Color is made of a combination of ingredients. Here are a few key components: Denatured Alcohol: used as a delivery system for the color technology; creates a germ and bacteria-free environment.

Paeonia Suffruticosa Root (Tree Peony) Extract: a natural calming plum flower herb.

Hypericum Perforatum (St. John’s Wort) Extract: also known as St John’s Wort, a natural herb used to elavate mood and treat depressions.

Tilia Cordata (Linden) Flower Extract: a natural flower extract rich in flavonoids and a powerful anti-oxidant.

Isodonis Japonicus Extract: Fragrant plant extract that contains terpenes, shown to have medicinal properties to soothe skin.

Mica: an earth mineral used to give products sparkle and shine.

Titanium Dioxide: an inert earth mineral used as a thickening ingredient and sunscreen in cosmetics. It protects skin from UVA and UVB radiation and is considered to have no risk of skin irritation.

Note: Just as important as what is in LipSense, is what is not! LipSense is formulated with no wax, lead, or animal by-products.

Directions for Use It is important to remember that most people are used to applying their lip color in a stick form. When selling LipSense Liquid Lip Color, it is extremely important that you have taken the time to properly demonstrate the product and instruct the customer on the proper technique of applying a liquid color pigment.

122

Section VI: SenseCosmetics with SenePlex

Application of three layers of color is recommended for the greatest staying power. The LipSense applicator connected to the lid of the LipSense cap of the tube has three features for application: Tip: Pointed to apply LipSense as a lip liner.

Longest Side: Used to apply LipSense to full lips.

Shorter Side: Used to apply LipSense to thin lips.

For best results, LipSense products must be applied to clean, dry lips. For a more defined, finished look, use LinerSense before applying the lip color. LinerSense is our beautiful liquid lip liner available in many colors that blend with all the LipSense color hues.

LipSense needs to be shaken horizontally prior to application.

LipSense is applied by using a layering technique. After placing color onto the wand, begin your application at the corner of your mouth, (usually) using the longest length of the applicator. Keep your lips apart, and follow the natural shape of your lips starting at the outer corner of the mouth. With one continual stroke, apply one layer of color from one corner to the other corner of the bottom lip, then one layer of color to the top lip. Apply the color, moving the applicator in one continuous direction versus going back and forth like you would with lipstick.

Let each layer set for a few seconds before proceeding to the next. It is not recommended to apply more than three layers of color. When the application of the third layer of color is complete and the color has set, apply one of the LipSense Moisturizing Glosses over the final layer. Do not press lips together until the moisturizing gloss has been applied onto the last layer of lip color. After applying the gloss, you may press your lips together to smooth in the moisture rich gloss and enjoy the glorious look and feel of this long-lasting, advanced color technology!

LipSense is removed by using Ooops! Color Remover or liquid Fooops SenseCosmetics Color Remover.

LipSense Gloss Moisturizing Glosses not only cover and protect naked lips but also improve the longevity (staying power) of LipSense Liquid Lip Color. It provides exceptional protection from the elements and helps repair dry, damaged, chapped and/or sensitive lips.

When selling this new color technology to the first-time buyer, you may want to initially include a Glossy Gloss, Pearl Gloss, or Matte Gloss with the first time set; thus, color transference will not occur.

Please refer to the current SeneGence Beauty Book for selection offering.

SeneGence Product Knowledge Guide_120817

123

The Science Behind the Product Shea butter, a natural ingredient is used as the key ingredient for the many textures of LipSense Glosses. The moisturizing properties are delivered to the delicate lip tissue while the synthetic beeswax seals the moisture in and helps to prevent moisture loss throughout the day.

Key Ingredients and Benefits LipSense Glosses are made of a combination of ingredients. Here are a few key components: Butyrospermum Parkii (Shea Butter): The scientific name for shea butter, considered as a plant lipid. Lipids are the oil and fat components of skin that prevent moisture evaporation from the skin and provide lubrication to the skin’s surface. Lipids are considered as a natural moisturizer.

Tocopheryl (and Tocopheryl Acetate): Vitamin E, essential for maintaining the activities of enzymes in the cells and for the formation of red blood cells, is also an anti-oxidant and has been shown to inhibit skin cancer and aid in the healing of skin ailments. Vitamin E is a dynamic weapon against premature aging and combating wrinkles by neutralizing free radicals to stop the chain reaction of molecular damage and to protect the skin against oxidation. It’s also believed to protect skin from the sun’s ultraviolet rays once absorbed into the skin.

Propylparaben: Has anti-fungal and anti-microbial properties that help to prevent mold in products. It is non-toxic and non-irritating to the skin.

Synthetic Beeswax: A highly refined thickening agent used for its emollient properties that creates a coating over the lips to help seal in moisture.

Directions for Use Apply any LipSense Gloss to lips after LipSense Liquid Lip Color has been applied.

Moisturizing gloss should be reapplied throughout the day at any time that the lips tend to feel dry. Reapply as needed. Reapplying the gloss will also increase the staying power of the lip color.

Apply to lips BEFORE BEDTIME TO PROTECT AND MOISTURIZE WHILE SLEEPING. When used with LipSense Liquid Lip Color, LipSense Glosses are removed by using liquid Fooops SenseCosmetics Color Remover.

124

Section VI: SenseCosmetics with SenePlex

LipSense Moisturizing Lip Balm Say goodbye to dry, rough lips and hello to long-lasting nourishment and protection. Moisture rich botanicals help to bind hydration to lips and SenePlex Complex provides anti-aging and restorative benefits. The lightweight formula is fragrance-free with a matte finish.

The Science Behind the Product Moisturizing Lip Balm was blended with the finest moisturizers and lip conditioners to help alleviate dry chapped, and damaged skin. Lip Balm delivers much needed moisture to vermillion of lips and maintains the moisture of lips while protecting lips from moisture loss. This versatile, rich formula also conditions and softens lips, helps to increase cellular renewal for speedy recovery from damage as it helps protect from harmful rays of the sun with natural ingredients.

Key Ingredients and Benefits Here are a few of the ingredients included: Cocos Nucifera (Coconut Oil): used to treat a wide variety of skin problems including bruises, burns, rash, scabies, skin infections, and wounds.

Theobroma Cacao (Cocoa): Seed Butter - commonly referred to as Cocoa Butter, this vegetable oil is derived from the seeds of the tropical Cacao tree. This solid oil softens the skin and protects it against environmental influences.

Butyrospermum Parkii (Shea Butter): - considered as a plant lipid. Lipids are the oil and fat components of skin that prevent moisture evaporation from the skin and provide lubrication to the skin’s surface. Lipids are considered as a natural moisturizer.

Corallina Officinalis (Blue Seaweed): Extract - improves the suppleness and the elasticity of skin. It stimulates the renewal of damaged skin cells, while moisturizing and soothing the skin.

Algae (Seaweed) Extract: hydrates, protects skin from the sun, and softens the skin. It is essential in the penetration of the top layer of the stratum corneum and enhances the skin’s ability to repair itself.

Saccharomyces Cerevisiae Extract: a skin-conditioning agent used in cosmetics and beauty care products because of its ability to act in oxidative stress and improve skin conditions.

Orchis Morio (Orchid): Flower Extract - used as a preparation of emollient products. This powerful anti-oxidant provides free-radical protection and maximum moisturization. The orchid extract is very effective as a sunscreen.

SeneGence Product Knowledge Guide_120817

125

Retinyl Palmitate: Vitamin A, it is fundamental for increasing skin elasticity and thickening of the epidermis and the dermis. Vitamin A plays an important role in RNA synthesis, known for its cellular renewal properties that speed up exfoliation to reveal younger, plumper skin cells which produces new and healthy cells in the skin and the body, This process of cell renewal and exfoliation helps to reduce the appearance of fine lines, wrinkles, and skin irregularities. Medical studies indicate that Vitamin A is effective in slowing down skin aging and in reducing the number and depth of wrinkles. A regression of pigmented spots has been demonstrated in medical studies with regular use of Vitamin A. Tocopherol: Vitamin E, essential for maintaining the activities of enzymes in the cells and for the formation of red blood cells. Vitamin E is an anti-oxidant and has been shown to inhibit skin cancer and aid in the healing of skin ailments. Vitamin E is a dynamic weapon against premature aging and combating wrinkles by neutralizing free radicals to stop the chain reaction of molecular damage and to protect the skin against oxidation. It’s also believed to protect skin from the sun’s ultraviolet rays once absorbed into the skin.

Glucosamine HCL: enhances the body’s ability to manufacture collagen.

Phenoxyethanol: an oily liquid used as a bactericide and topical antiseptic.

Propylene Glycol: organic compound used as a ‘carrier’ or ‘holder’ of active ingredients that also softens skin.

Propylparaben: the n-propyl ester of p-hydroxybenzoic acid, occurs as a natural substance found in many plants and some insects, although it is manufactured synthetically for use in cosmetics, pharmaceuticals and foods. It is a preservative typically found in many water-based cosmetics, such as creams, lotions, shampoos and bath products.

Paraffin: Paraffin oil is a colorless liquid used for lubrication.

Directions for Use Apply to bare lips to moisturize and help relieve cracks and dryness. Use as often as needed.

LinerSense For a more defined, finished look, line your lips using one of our beautiful shades of LinerSense. LinerSense is designed to blend and complement all of the LipSense Liquid Lip Color hues.

Please refer to the current SeneGence Beauty Book for selection offering.

126

Section VI: SenseCosmetics with SenePlex

The Science Behind the Product This revolutionary formulation of liquid lip liner maintains the same long- lasting properties of LipSense. They are also waterproof and do not smear off, smudge or rub off!

Key Ingredients and Benefits LinerSense is made of a combination of ingredients. Here are a few key components: Denatured Alcohol: used as a delivery system for the color technology; creates a germ and bacteria-free environment.

Paeonia Suffruticosa (Tree Peony) Extract: a natural calming plum flower herb.

Hypericum Perforatum Extract: also known as St John’s Wort, a natural herb used to elavate mood and treat depressions.

Tilia Cordata (Linden) Flower Extract: a natural flower extract rich in flavonoids and a powerful antioxidant.

Isodonis Japonicus Extract: Fragrant plant extract that contains terpenes, shown to have medicinal properties to soothe skin.

Mica: an earth mineral used to give products sparkle and shine.

Titanium Dioxide: an inert earth mineral used as a thickening ingredient and sunscreen in cosmetics. It protects skin from UVA and UVB radiation and is considered to have no risk of skin irritation.

Directions for Use LinerSense should be applied prior to LipSense liquid lip color. LinerSense must be shaken prior to application. Apply color onto the sable brush, and begin application to the outer corner of your lower lip, moving the color in one continuous direction to the center of the lip.

Repeat this process from the opposite corner of the lip meeting the LinerSense shade in the middle of the lip. Repeat the process for the upper lip.

LipSense is removed by using Ooops! Color Remover or liquid Fooops SenseCosmetics Color Remover.

Ooops!™ Remover Ooops! Remover is especially designed to erase those “Ooops!” mistakes that can occur when applying LipSense Liquid Lip Color. As well, Ooops! Remover will remove the color from your lips at the end of the day.

SeneGence Product Knowledge Guide_120817

127

The Science Behind the Product Ooops! Remover is formulated to gently remove the patented long-lasting color technology.

It is to be used both as a remover after the color technology has been on the skin for a number of hours, and as an instant mistake corrector. Ooops! works as unbinder for the color technology. The color technology molecularly binds to the skin. Ooops! lifts the color technology from skin so it may be removed with a warm, damp wash cloth.

Key Ingredients and Benefits Ooops! Remover is made of a combination of ingredients. Here are a few key components: Retinyl Palmitate (Vitamin A): fundamental for increasing skin elasticity and thickening of the epidermis and the dermis. Vitamin A plays an important role in RNA synthesis, known for its cellular renewal properties that speed up exfoliation to reveal younger, plumper skin cells which produces new and healthy cells in the skin and the body, This process of cell renewal and exfoliation helps to reduce the appearance of fine lines, wrinkles, and skin irregularities.

DL Panthenol (Vitamin B): essential for formation of new healthy tissues.

Tetrahexyldecyl Ascorbate (Vitamin C): an inert earth mineral used as a thickening ingredient and sunscreen in cosmetics. It protects skin from UVA and UVB radiation and is considered to have no risk of skin irritation.

Tocopheryl (and Tocopheryl Acetate- Vitamin E): Vitamin E, essential for maintaining the activities of enzymes in the cells and for the formation of red blood cells, is also an anti-oxidant and has been shown to inhibit skin cancer and aid in the healing of skin ailments. Vitamin E is a dynamic weapon against premature aging and combating wrinkles by neutralizing free radicals to stop the chain reaction of molecular damage and to protect the skin against oxidation. It’s also believed to protect skin from the sun’s ultraviolet rays once absorbed into the skin.

Directions for Use To instantly correct a mistake: To fix a LipSense application error, simply take the Ooops! wand and gently rub the applicator on the area you want to erase. Then, wipe it clean with a tissue or cotton round. You may finish by reapplying your LipSense color in that area, if you need to.

To completely remove color: Note, LipSense will be easier to remove if you have been wearing your color for a few hours. First, take a tissue or cotton round wetted with warm water, and wipe off any gloss you may have on. With your Ooops! wand, apply the product generously all over lips. Let Ooops! sit on your lips, on top of the color, for about 30 seconds.

This gives the Ooops! formula time to help break down the color. With a tissue or cotton round wetted with warm water, begin to wipe the Ooops! and the color off. Repeat as needed to get every last bit of color removed. Finish by wiping lips clean with a damp cotton round.

After removing your color, you may choose to follow with moisturizing LipSense Gloss, LipVolumizer or Lip Balm, to nourish lips and help them become even softer.

128

Section VI: SenseCosmetics with SenePlex

ShadowSense Matte & Shimmers

ShadowSense with SenePlex is available in a crème to powder formulation.

ShadowSense is offered in a beautiful range of captivating matte and shimmer colors and can be used for highlighting and/or contouring the eye. Please refer to the current SeneGence Beauty Book for selection offering.

The Science Behind the Product The long-lasting capabilities of ShadowSense with SenePlex are set up via the SeneDerm SkinCare System and MakeSense Foundation with SenePlex. The ShadowSense formulas is nourished with the same proprietary anti-aging formulation and advanced color technology as the MakeSense Foundation with SenePlex, and of course offers another layer of SenePlex to the very delicate eye area most prone to wrinkling.

ShadowSense with SenePlex Cream to Powders are thicker than the consistency of MakeSense Foundation, and dry to a powder to leave a denser eye color expression.

Key Ingredients and Benefits ShadowSense is made of a combination of ingredients. Here are a few key components:

ShadowSense with SenePlex Crème to Powders SenePlex Complex: Kinetic enzyme that increases cellular renewal.

Cymbidium Grandifloum (Orchid) Flower Extract: a plant native to the South Pacific, which has long been a source of excellence for the preparation of emollient products. This powerful anti-oxidant provides free-radical protection and maximum moisturization. The Cymbidium Grandifloum (Orchid) Flower Extract is very effective as a sunscreen.

Algae (Seaweed) Extract: hydrates, protects skin from the sun, and softens the skin. It is essential in the penetration of the top layer of the stratum corneum and enhances the skin’s ability to repair itself.

Tocopheryl (and Tocopheryl Acetate): Vitamin E, essential for maintaining the activities of enzymes in the cells and for the formation of red blood cells, is also an anti-oxidant and has been shown to inhibit skin cancer and aid in the healing of skin ailments. Vitamin E is a dynamic weapon against premature aging and combating wrinkles by neutralizing free radicals to stop the chain reaction of molecular damage

SeneGence Product Knowledge Guide_120817

129

and to protect the skin against oxidation. It’s also believed to protect skin from the sun’s ultraviolet rays once absorbed into skin.

Retinyl Palmitate: It is fundamental for increasing skin elasticity and thickening of the epidermis and the dermis. Vitamin A plays an important role in RNA synthesis, known for its cellular renewal properties that speed up exfoliation to reveal younger, plumper skin cells. This process of cell renewal and exfoliation helps to reduce the appearance of fine lines, wrinkles, and skin irregularities. Medical studies indicate that Vitamin A is effective in slowing down skin aging and in reducing the number and depth of wrinkles. A regression of pigmented spots has been demonstrated in medical studies with regular use of Vitamin A. Yeast Extract: a source of folic acid (a member of the vitamin B complex) that aids in formation of new healthy tissues and promotes new cell formation.

Glucosamine HCL: enhances the body’s ability to manufacture collagen.

Directions for Use ShadowSense should be applied to eyelids by gently blending with a sponge tip or eye brush applicator.

ShadowSense shades are removed by using liquid Fooops SenseCosmetics Color Remover.

EyeSense EyeSense® contains the same long-lasting properties of LipSense.

It is also waterproof and does not smear off, smudge, or rub off!

Please refer to the current SeneGence Beauty Book for selection offering.

The Science Behind the Product The science behind EyeSense is essentially the same as the science behind LipSense Liquid Lip Color with one difference…EyeSense last even longer on skin than LipSense! The reason is that the long-lasting color technology applied to the face does not generally receive the same amount of ‘assault’ movement as do the lips. In other words, generally there is no physical movement or friction rubbing the color off other areas of the face from the top of the product down to the skin layer like that inflicted upon the lips as lips move to and fro, back and forth, and are in contact with saliva and other liquids.

Key Ingredients and Benefits EyeSense is made of a combination of ingredients. Here are a few key components:

130

Section VI: SenseCosmetics with SenePlex

Denatured Alcohol: used as a delivery system for the color technology; creates a germ and bacteria-free environment.

PPG- 20 Methyl Glucose Ether: helps increase smoothness of application and humectancy performance of product.

Dimethicone: silicone oil used as a skin protectant.

Hydroxyethylcellulose: a modified cellulose (chief constituent of the fiber of plants) used as a binder, emulsion stabilizer and thickener.

Silica: used as a thickening agent in cosmetics.

Directions for Use EyeSense is applied with a sable brush for complete control.

Shake first. Before applying to the eyes, gently blow onto the color on the brush for approximately three to five seconds. This aids in the evaporation of the liquid ingredient and allows for quick drying. Begin to apply the color, starting at the inside corner of the eye; with one continual stroke, line in one direction. On lower lashes–place brush on skin underneath the eyelashes and move the color towards the hairline. Repeat this process for the top eyelid with brush touching skin just above base of lash line.

If you desire a fine line, lightly touch the brush to the skin around the eye. For a thicker more defined look, press firmly.

EyeSense shades are removed by using liquid Fooops SenseCosmetics Color Remover.

BrowSense The BrowSense® delivery system is unique and effective. One end of the applicator is a controllable sable brush that is used to apply the color to the eyebrow with short, hair-length strokes to create a very natural brow line. BrowSense contains the same long-lasting properties of LipSense.

They are also waterproof and do not smear off, smudge, or rub off!

Please refer to the current SeneGence Beauty Book for selection offering.

Science Behind the Product The science behind BrowSense is basically the same as the science behind LipSense Liquid Lip Color with one difference … BrowSense last even longer on skin than LipSense! The reason is that the long-lasting color technology applied to the face does not generally receive the same amount of ‘assault’ movement as do the lips. In other words generally there is no

SeneGence Product Knowledge Guide_120817

131

physical movement or friction rubbing the color off other areas of the face from the top of the product down to the skin layer like that inflicted upon the lips as lips move to and from, back and forth, and are in contact with saliva and other liquids.

Key Ingredients and Benefits BrowSense is made of a combination of ingredients. Here are a few key components: Denatured Alcohol: used as a delivery system for the color technology; creates a germ and bacteria- free environment.

Hydroxyethylcellulose: modified cellulose (chief constituent of the fiber of plants) used as a binder, emulsion stabilizer and thickener.

Galactoarabinan: decreases emulsion particle size and facilitates the aqueous dispersion of particulate materials such as micronized titanium dioxide.

Directions for Use BrowSense needs to be shaken prior to application. Apply the color to the skin of the eyebrow using short, hair-length strokes. Once the color has been applied, use the brush end of the applicator and smooth away any excess color for even, natural coloration. If desired, repeat these steps until the desired color intensity is achieved.

BrowSense shades are removed by using liquid Fooops SenseCosmetics Color Remover.

LashSense LashSense contains the same long-lasting properties of LipSense. It is also waterproof and does not smear off, smudge off, or rub off!

The Science Behind the Product LashSense is not made of paraffin waxes like other waterproof mascaras and will not dry out lashes. A blend of nature and technology, LashSense contains a mixture of natural botanical and scientific ingredients to help moisturize, lengthen, and thicken your eye lashes. The longlasting color technology will keep your LashSense on all day, while the botanical ingredients benefit lashes that are generally dry and damaged

132

Section VI: SenseCosmetics with SenePlex

Key Ingredients and Benefits Copernica Cerifera (Carnauba) Wax: from the leaves of the palm Copernicia prunifera, a plant native to and grown only in northeastern Brazil. Used for its hypoallergenic and emollient properties.

Ester of Hydrogenated Rosin: a very pale, thermoplastic ester resin derived from glycerol and a highly stabilized rosin used for its protective and barrier-type coating.

Phenoxyethanol: an oily liquid used as a bactericide and topical antiseptic.

Cyclopentasiloxane: a lubricant

Directions for Use LashSense is applied by lightly stroking lashes from the base of the lash to the tip. For thicker lashes, allow the first coat to dry before applying the next. The curved brush allows for easy application for those difficult-to-reach lashes in the corner of the eyes.

LashSense shades are removed by using liquid Fooops SenseCosmetics Color Remover.

Please refer to the current SeneGence Beauty Book for selection offering.

UnderSense UnderSense is a lash moisturizing lengthener and builder. Use to build the fullest, longest, and most noticeable gorgeous lashes.

The Science Behind the Product Generally, as we age, eyelashes begin to thin. In younger years, lost lashes tend to easily re-grow but not so much as we mature. Therefore it is essential to keep lashes moist and in good shape. Moisturizing lashes on a daily basis helps keep lashes healthier and longer.

UnderSense binds lashes with moisture and helps protect lashes from external elements.

Key Ingredients and Benefits Volcanic Ash: from Vanuatu; used to thicken product and apply beneficial minerals to damaged lashes.

Galactoarabinan: decreases emulsion particle size and facilitates the aqueous dispersion of particulate materials such as micronized titanium dioxide.

Acrylates Copolymer: provides water resistant properties to products.

SeneGence Product Knowledge Guide_120817

133

Titanium Dioxide: an inert earth mineral used as a thickening ingredient and sunscreen in cosmetics. It protects skin from UVA and UVB radiation and is considered to have no risk of skin irritation.

Directions for Use To apply UnderSense, begin with clean, dry lashes. Using the tip of the Lash Applicator apply UnderSense and let dry. Be sure to coat all lashes evenly, including the tiniest lashes in the corner of the eye. For thicker, fuller lashes, use additional coats of UnderSense. Once UnderSense sets for a moment, apply chosen shade of LashSense.

Make sure coverage of UnderSense is complete so that only dark, full, beautiful lashes will be seen.

LashSense with UnderSense LashSense with UnderSense is our LashSense mascara with another feature – a lash moisturizing lengthener and builder called UnderSense.

LashSense with UnderSense builds the fullest, longest, and most noticeably gorgeous eyelashes through a simple, two-step application process.

The Science Behind the Product Generally, as we age, eyelashes begin to thin. In younger years, lost lashes tend to easily re-grow but not so much as we mature. Therefore it is essential to keep lashes moist and in good shape. Moisturizing lashes on a daily basis helps keep lashes healthier and longer.

LashSense with UnderSense binds lashes with moisture and helps protect lashes from external elements.

Key Ingredients and Benefits LashSense with UnderSense is made of a combination of ingredients. Here are a few key components:

LashSense Copernica Cerifera (Carnauba) Wax: from the leaves of the palm Copernicia prunifera, a plant native to and grown only in northeastern Brazil. Used for its hypoallergenic and emollient properties.

134

Section VI: SenseCosmetics with SenePlex

Ester of Hydrogenated Rosin: a very pale, thermoplastic ester resin derived from glycerol and a highly stabilized rosin used for its protective and barrier-type coating.

Phenoxyethanol: an oily liquid used as a bactericide and topical antiseptic.

Cyclopentasiloxane: a lubricant

UnderSense Volcanic Ash: from Vanuatu; used to thicken product and apply beneficial minerals to damaged lashes.

Galactoarabinan: decreases emulsion particle size and facilitates the aqueous dispersion of particulate materials such as micronized titanium dioxide.

Acrylates Copolymer: provides water resistant properties to products.

Titanium Dioxide: an inert earth mineral used as a thickening ingredient and sunscreen in cosmetics. It protects skin from UVA and UVB radiation and is considered to have no risk of skin irritation.

Directions for Use To apply UnderSense, begin with clean, dry lashes. Using the tip of the Lash Applicator apply UnderSense and let dry. Be sure to coat all lashes evenly, including the tiniest lashes in the corner of the eye. For thicker, fuller lashes, use additional coats of UnderSense. Once UnderSense sets for a moment, apply chosen shade of LashSense. Make sure coverage of UnderSense is complete so that only dark, full, beautiful lashes will be seen.

LashSense with UnderSense shades are removed by using liquid Fooops SenseCosmetics Color Remover. UnderSense will slide off of your lashes with LashSense in the exact shape of your lash. Do not worry; you are looking at the amazing UnderSense and LashSense technology, not your lashes!

SeneDerm Translucid Loose Powder & Brush Once creamy shades of SenseCosmetics products have been applied, dust a finishing layer of SeneDerm Translucid Powder to give your face a matte finished, shine-free look. SeneDerm Translucid Loose Powders blot shine and absorb oil and perspiration. So light, it’s virtually unnoticeable to feel, but the look is finished, refined and positively radiant. SeneDerm Translucid Powder is formulated to be so fine that it does not build-up in the wrinkles around your eye area as other powders can! The anti-aging formula also includes anti-oxidants and

SeneGence Product Knowledge Guide_120817

135

peptides to reduce wrinkles. The finish also acts as a mechanical shield to protect your skin from the wear and tear of the day, including UV rays.

SeneDerm Translucid Powders are available in a convenient all-in-one powder with brush applicator. Choose from Bronze Dust, Silver Rose, or Natural shades. The Natural shade features a one shade-fits-all technology to color match to a variety of complexions.

The Science Behind the Product SeneDerm Translucid Loose Powder is anti-aging, anti-inflammatory, extremely fine, fluffy and weightless. It will not accentuate or fill fine lines and is perfect for sensitive skin. It helps keep skin shine-free all day long by absorbing excess oil. Pores remain clear, allowing for the SenePlex Complex from the skin care and color cosmetics to penetrate deeply, so you can fully experience the complete benefits of the 24-hour anti-aging skin care properties.

SeneDerm Translucid Powder can also be used alone for a natural finish over clean skin, providing a mechanical shield from harmful elements. It is soothing to the skin and reduces redness and irritations. Peptides in this formulation work by providing the body with unique polysaccharides, helping increase the energy in cells, aiding in repairing, renewing and revitalizing the skin. The peptides directly provide essential nutrients and fatty acids to nourish the skin and help keep it hydrated and silky smooth. Included in the product are anti-oxidants which are free radical scavengers that promote anti-aging benefits to the skin.

Key Ingredients and Benefits Translucid Loose Powder is made of a combination of ingredients. Here are a few key components: Talc: fine powder that absorbs oil Acetyl Hexapeptide: Peptides; occurring plant derived sequence amino acid used as an anti-wrinkle ingredient.

Titanium Dioxide: an inert earth mineral used as a thickening ingredient and sunscreen in cosmetics. It protects skin from UVA and UVB radiation and is considered to have no risk of skin irritation.

Kaolin: from the naturally occurring mineral kaolinite, finely ground clay that absorbs perspiration.

Dipotassium Glycyrrhizate: anti-inflammatory; reduces redness and itching.

Tocopherol (Vitamin E): Vitamin E, essential for maintaining the activities of enzymes in the cells and for the formation of red blood cells, is also an anti-oxidant and has been shown to inhibit skin cancer and aid in the healing of skin ailments. Vitamin E is a dynamic weapon against premature aging and combating wrinkles by neutralizing free radicals to stop the chain reaction of molecular damage and to protect the skin against oxidation. It’s also believed to protect skin from the sun’s ultraviolet rays once absorbed into the skin.

136

Section VI: SenseCosmetics with SenePlex

Directions for Use With the upper lid on and in place, turn dispenser upside down and gently tap until a small amount of powder shifts into the top of the brush. Remove the lid, and slide the barrel down to expose the brush, and then apply by lightly brushing over the entire face, downward towards the chin, as the finishing step in your makeup routine.

Fooops SenseCosmetics Dual Phase Color Remover Remove long-lasting SenseCosmetics quickly and easily with this unique, easy-to-use formula that activates when shaken. It gently whisks away all makeup including waterproof LashSense mascara, while conditioning and refreshing the skin. Ideal for all skin types, it leaves the face and eyes feeling cool and relaxed without an oily residue. Safe for contact wearers.

The Science Behind the Product • SenePlex Complex: increased cellular renewal • Arnica Flower: helps to restore suppleness • Spirulina: protects from bacteria growth that can contribute to breakouts

Key Ingredients and Benefits Liquid Fooops SenseCosmetics Color Remover is made of a combination of ingredients.

Here are a few key components: SenePlex Complex: Kinetic enzyme that increases cellular renewal.

Isohexadecane: a high purity, iso-paraffin emollient and solvent used in cosmetics and beauty products Coco-Caprylate: is primarily used in cosmetics as an emollient and emulsifier for formulations. It is an ester of coconut fatty alcohol, caprylic acid and capric acid.

It improves the glide of many varieties of products during application and leaves a non-greasy, soft after touch.

Dicaprylyl Carbonate: A solid, plant-derived fat used as emollient in skin care preparations. Caprylic acid, the ingredient used to make caprylyl carbonate, is derived from coconut oil. It has high spreading properties and leaves a dry, velvety feel to the skin and does not leave oily film on the skin.

Hexylene Glycol: organic compound used as a ‘carrier’ or ‘holder’ of active ingredients that also softens skin.

SeneGence Product Knowledge Guide_120817

137

Sodium Chloride: natural sea-salt used as a binding agent.

Benzyl Alcohol: is a natural ingredient; plants, fruits, and teas have it as a component, as do essential oils like jasmine, hyacinth, and ylang-ylang. Benzyl alcohol is a colorless liquid that has a mild, pleasant aromatic scent. It’s also called an “aromatic alcohol,” and is used as a preservative, as a fragrance ingredient, as the active ingredient in head lice treatment, and as a solvent, which simply means that it’s used to dissolve other ingredients to make a smooth formula or solution Retinyl Palmitate (Vitamin A): Vitamin A, it is fundamental for increasing skin elasticity and thickening of the epidermis and the dermis. Vitamin A plays an important role in RNA synthesis, known for its cellular renewal properties that speed up exfoliation to reveal younger, plumper skin cells which produces new and healthy cells in the skin and the body, This process of cell renewal and exfoliation helps to reduce the appearance of fi ne lines, wrinkles, and skin irregularities. Medical studies indicate that Vitamin A is effective in slowing down skin aging and in reducing the number and depth of wrinkles. A regression of pigmented spots has been demonstrated in medical studies with regular use of Vitamin A. DL Panthenol (Vitamin B): essential for formation of new healthy tissues.

Tetrahexyldecyl Ascorbate (Vitamin C): an inert earth mineral used as a thickening ingredient and sunscreen in cosmetics. It protects skin from UVA and UVB radiation and is considered to have no risk of skin irritation.

Tocopheryl Acetate (Vitamin E): Vitamin E, essential for maintaining the activities of enzymes in the cells and for the formation of red blood cells, is also an anti-oxidant and has been shown to inhibit skin cancer and aid in the healing of skin ailments.

Vitamin E is a dynamic weapon against premature aging and combating wrinkles by neutralizing free radicals to stop the chain reaction of molecular damage and to protect the skin against oxidation. It’s also believed to protect skin from the sun’s ultraviolet rays once absorbed into the skin.

Arnica Montana Flower Extract: made-up of many components, including flavonoids, Silicic Acid, cartonoids and essential oils. The extract from this plant serves as a fungicide and as an immune-stimulant. Medically, Arnica is used externally as an application for bruises, sprains, stings or wounds. Also used after traumatic injuries. In body care Arnica provides a layer of warmth and helps to soothe tired and tight muscles.

Camellia Sinensis (Green Tea) Leaf Extract: Protects collagen from being broken down. Studies have shown it also works to reduce UV induced inflammations.

Directions for Use Put a small amount into the palm of your hand or onto a cotton pad and then spread over your entire moistened face. Let it set about 20 seconds before removing with a warm, wet washcloth. Your skin is now ready for deep cleaning with SeneDerm 3-in-1 Cleanser.

138

Section VI: SenseCosmetics with SenePlex

SenseCosmetics Brush Cleaner SenseCosmetics Brush Cleaner contains a mix of scientific and naturally cleansing ingredients to thoroughly clean your artistry tools. It’s safe to use on synthetic or natural hair bristle brushes, and contains conditioning ingredients to help keep brushes soft and supple.

The Science Behind the Product 45% of people never clean their makeup brushes. You wash your face daily.

But if you’re cleansing and moisturizing only to follow up with a sticky, oil laden brush, you’re brushing dirt and grime right back on your face. You can protect your beautiful skin and preserve your artistry tools by washing your makeup brushes regularly. SenseCosmetics Brush Cleaner contains a mix of scientific and naturally cleansing ingredients. And, it’s safe to use on synthetic or natural hair bristle brushes.

5 reasons to clean your brushes at least once every week: 1. Dirty brushes cause breakouts and irritation due to bacteria, oil and dirt accumulated on them.

2. Dirty brushes negatively affect color payoff of your SenseCosmetics.

3. Dirty brushes do not allow product to be well-blended or applied with precision.

4. Cleaning your brushes keeps them in good shape and prolongs their life - which protects your investment.

5. Dirty brushes can cross contaminate your products and cause them to spoil.

Directions for Use Squeeze small amount of Brush Cleaner directly into a clean cup. Swirl brush around in cleaner for 20 seconds (or longer if needed). Remove brush and rinse well until water runs clean. Lay brush flat on a clean towel to dry.

SeneGence Product Knowledge Guide_120817

139

Section VII: SeneDerm BodyCare SeneDerm with SenePlex BodyCare The BodyCare line is made up of a proprietary blend of botanicals including SenePlex Complex. Simple to use simply: • Body Wash to cleanse without drying skin.

• Body Scrub to exfoliate while delivering rich oils.

• Advanced Hydration Body Lotion & Hand Cream with Shea Butter to moisturize and protect.

• Shea Butter Body Cream • Detoxifying & Moisturizing Mask The skin on your body is thicker than that on your face and needs richer, more intense moisturizer, as well as denser exfoliants. From head to toe, the SeneDerm with SenePlex BodyCare System will help make skin on your body beautiful and will give you the radiant skin you’ve always wanted.

Body Scrub Exfoliating the skin on your body is important to keep skin smooth and healthy because it allows for better moisture absorption. SeneDerm with SenePlex Body Scrub will help make skin on your body beautiful and provide you with the ability to soften and smooth the thickest parts of your skin through the applications of a natural oil complex, as well as help exfoliate more difficult areas of the skin’s surface such as the bottoms of your feet, elbows and hands.

It can also be used gently on your face, but great care must be used not to apply the product with too much pressure from your fingertips. When used on your face, a follow-up cleansing can be done with SeneDerm 3-in-1 Cleanser if you wish to reduce the residual feeling that the extra emollients provide.

SeneDerm Body Scrub is gentle, yet highly effective and is made for all skin types.

The Science Behind the Product As dead skin cells are constantly rising to the surface layer, so too should your desire be to exfoliate and remove them. Exfoliation helps to speed up the process of skin flaking and shedding, by taking off the uppermost, dead layer of cells to expose the finer, more translucent tissue underneath.

140

Section VII: SeneDerm BodyCare

Volcanic Ash, one of our exfoliating ingredients, is collected from the island of Vanuatu. It is one of the nucleus components of our cleanser product line. This volcanic ash has the amazing ability to attract impurities; particularly impurities related to cigarette smoking. As well, the girth of the volcanic particle helps to remove from the surface of the skin, unwanted, dry, dead cells.

The volcanic ash is crushed into a granular form of varying degrees of fine powder and particles depending upon which product you are using. Volcanic ash in fine powder form has the ability to absorb oil or water in much greater masses than the weight of the powder itself.

Meaning, that 1 pound of powdered ash could probably absorb 2 pounds of oil (helping to remove surface cells and impurities).

Key Ingredients and Benefits Here is a partial list of some of the ingredients in the SeneDerm Body Scrub: SenePlex Complex: Kinetic enzyme that increases cellular renewal.

Volcanic Ash: from Vanuatu, nature’s natural exfoliate. Gently exfoliates and polishes the skin while delivering minerals, stimulating circulation to produce a healthy glow to the skin. Sometimes used to thicken a formulation.

Butyrospermum Parkii (Shea Butter): The scientific name for shea butter, considered as a plant lipid. Lipids are the oil and fat components of skin that prevent moisture evaporation from the skin and provide lubrication to the skin’s surface. Lipids are considered as a natural moisturizer.

Theobroma Cacao (Cocoa) Seed Butter: from a cocoa bean; used as a fragrance ingredient, occlusive skin-conditioning agent, skin protectant, and emollient.

Cocos Nucifera (Coconut) Oil: used to treat a wide variety of skin problems including bruises, burns, rash, scabies, skin infections, and wounds.

Aloe Barbadensis Leaf Juice (Aloe Vera): most known for moisturizing, soothing, and healing. Recent studies indicate that Aloe Vera gel has the ability to enhance and accelerate cellular growth.

Algae (Seaweed) Extract: hydrates, protects skin from the sun, and softens the skin. It is essential in the penetration of the top layer of the stratum corneum and enhances the skin’s ability to repair itself.

Cymbidium Grandiflorum (Orchid) Flower Extract: a plant native to the South Pacific, which has long been a source of excellence for the preparation of emollient products. This powerful anti-oxidant provides free radical protection and maximum moisturization. The orchid extract is very effective as a sunscreen.

Glyceryl Stearate: derived from palm kernel or soy oil; an emulsifier that assists in forming neutral, stable emulsions. It is also a solvent, humectant, and consistency regulator in water-in-oil and oil-in-water formulations.

SeneGence Product Knowledge Guide_120817

141

Retinyl Palmitate: It is fundamental for increasing skin elasticity and thickening of the epidermis and the dermis. Vitamin A plays an important role in RNA synthesis, known for its cellular renewal properties that speed up exfoliation to reveal younger, plumper skin cells. This process of cell renewal and exfoliation helps to reduce the appearance of fine lines, wrinkles, and skin irregularities. Medical studies indicate that Vitamin A is effective in slowing down skin aging and in reducing the number and depth of wrinkles. A regression of pigmented spots has been demonstrated in medical studies with regular use of Vitamin A. Tocopheryl (and Tocopheryl Acetate): Vitamin E, essential for maintaining the activities of enzymes in the cells and for the formation of red blood cells, is also an anti-oxidant and has been shown to inhibit skin cancer and aid in the healing of skin ailments. Vitamin E is a dynamic weapon against premature aging and combating wrinkles by neutralizing free radicals to stop the chain reaction of molecular damage and to protect the skin against oxidation. It’s also believed to protect skin from the sun’s ultraviolet rays once absorbed into the skin.

Yeast Extract: a dietary source of folic acid (a member of the vitamin B complex) aids in formation of new healthy tissues and promotes new cell formation.

Glucosamine HCL: enhances the body’s ability to manufacture collagen.

Sodium Hyaluronate: a ubiquitous carbohydrate polymer that is part of the extracellular matrix. It is a humectant about 100 times more effective as a humectant than Glycerin.

Synthetic Urea: a compound topical antiseptic, buffering agent, humectant, and skin conditioner.

Mineral Oil: helps maintain skin’s moisture content.

PEG-100 Stearate: serves as an emulsifier with soothing effects on the skin.

Sodium Lauryl Sulfate: a surfactant used for the removal of oily residues.

Phenoxyethanol: an oily liquid used as a bactericide and topical antiseptic.

Butylparaben: anti-fungal and suspension fluid.

Directions for Use Use SeneDerm with SenePlex Body Scrub on cleansed, damp skin. Refresh your skin in the shower or bath two to three times a week. Squeeze a small amount into the palm of your hand and gently rub onto your body. Rest your thumb against your skin (this ensures that you don’t use the full power of your arm) and use very light, circular movements. Pay extra attention to rough patches on heels, elbows and knees. Do not use exfoliating products near your eyes and do not rub skin so hard it changes color.

142

Section VII: SeneDerm BodyCare

Body Wash The SeneDerm with SenePlex Body Wash is a gentle but rich, cleansing foaming gel that moisturizes the entire body. While traditional soaps can dry and crack the skin, the Body Wash conditions and restores pH balance.

The Science Behind the Product Gentle but thorough cleansing lets you wash frequently without over drying or stripping. SeneDerm Body Wash is made of an Aloe Vera juice base for soothing skin and a molecule that has, on one end, an oil molecule to attract and bind to the oil base impurities. The other end of the same molecule is a liquid molecule to mix and bind to water. Once applied, the molecule binds to impurities with one end and water lifts (water attracts water) and washes away the entire cleansing molecule removing the oil based impurities that attached to one end of the molecule; in doing so, SeneDerm Body Wash cleanses without using harsh detergents.

Because of the amount and quality of humectants in the Body Wash, it will moisturize your skin, even if you forget to! That is why your skin does not feel tight and dry after you towel off.

The Body Wash formulation is highly concentrated and is formulated to be ‘aerated’.

Meaning: when you apply just a dollop of product onto a wet Body Poof, the water and air held within the Body Poof expands the product. Truly – just ‘a-dab-will-do-you’ and your entire body surface!

Key Ingredients and Benefits SeneDerm with SenePlex Body Wash is made of a combination of ingredients. Here are a few key components: SenePlex Complex: Kinetic enzyme that increases cellular renewal.

Aloe Barbadensis Leaf Juice (Aloe Vera): most known for moisturizing, soothing, and healing. Recent studies indicate that Aloe Vera gel has the ability to enhance and accelerate cellular growth.

Cymbidium Grandiflorum (Orchid) Flower Extract: a plant native to the South Pacific, which has long been a source of excellence for the preparation of emollient products. This powerful anti-oxidant provides free radical protection and maximum moisturization. The orchid extract is very effective as a sunscreen.

Algae (Seaweed) Extract: hydrates, protects skin from the sun, and softens the skin. It is essential in the penetration of the top layer of the stratum corneum and enhances the skin’s ability to repair itself.

Glucosamine HCL: enhances the body’s ability to manufacture collagen.

SeneGence Product Knowledge Guide_120817

143

Yeast Extract: a dietary source of folic acid (a member of the vitamin B complex) aids in formation of new healthy tissues and promotes new cell formation.

Synthetic Urea: a compound topical antiseptic, buffering agent, humectant, and skin conditioner.

Panthenol: Vitamin B complex is essential for formation of new healthy tissues.

Sodium Hyaluronate: a ubiquitous carbohydrate polymer that is part of the extracellular matrix. It is a humectant about 100 times more effective as a humectant than Glycerin.

Butylene Glycol: a humectant that retains scent and preserves against spoilage.

Ammonium Lauryl Sulfate: primarily used as a surfactant that causes foaming and makes water ‘smoother’ by reducing tension that makes for easier spreading.

Cocamidopropyl Betaine: a surfactant, cleansing ingredient and foam booster.

Hydroxypropyl Methylcellulose: usually derived from wood pulp fiber, used as a filtering, thickening, and anti-caking agent; an emulsifier, suspending, and stabilizer.

Methylparaben: an anti-fungal and anti-bacterial agent used as a preservative in pharmaceutical preparations.

Directions for Use Squeeze a small dollop of Body Wash onto the SeneDerm Body Poof and work into lather.

Glide the Poof over moist skin back and forth to work into a rich lather and indulge in the lavish texture and aromatherapy (makes a great shaving lotion or bubble bath).

Advanced Hydration Body Lotion Introducing the world’s finest skin care for your body, true “Beauty for the Body.” SeneDerm Advanced Hydration Body Lotion delivers the same antiaging and moisturizing benefits to the skin on your body as SeneDerm Anti-Aging SkinCare delivers to facial skin for a more beautiful complexion.

SeneDerm Advanced Hydration Body Lotion is a rich, non-sticky cream that delivers intense, advanced moisturization and anti-aging benefits. With just a touch of a gentle scent from natural oils, this lotion firms and brings vibrancy to your body’s skin, which is exposed to daily environmental stresses.

144

Section VII: SeneDerm BodyCare

The Science Behind the Product SeneDerm Advanced Hydration Body Lotion offers intense moisturization from concentrated Sodium Hyaluronate (HA), and the benefits of exotic French Plum Oil blended with SenePlex +. Additionally, this advanced formulation helps to keep the skin on the body vibrant, firm, and supple with a unique combination of natural extracts.

Loaded with HA, which is a ubiquitous carbohydrate polymer that is part of the extracellular matrix, this lotion offers unparalleled moisture deliverance to the skin of the body. HA is a humectant about 100 times more effective than Glycerin. It is the key water-maintaining substance in human skin. Harsh living environments and aging can cause the decrease of HA content in skin, and as a result, the water maintaining ability of the skin is weakened causing the skin to look dry and rough. One of the main causes of skin senility is also the decrease of polysaccharides, such as HA. The special structure characteristic of HA makes it highly moisturizing and act as a water content regulator. Furthermore, its solution has high viscoelasticity and lubricity. Sodium Hyaluronate holds more water than any other molecule in the body and is necessary to keep collagen hydrated and youthful. Hyaluronate supports the structure of connective tissue by acting as a water magnet to maintain extracellular fluidity. HA forms a viscous fluid with exceptional lubricating properties necessary for the vital functions of many parts of the human body including the skin, heart valves, aqueous/ vitreous humor of the eye and synovial fluid (joint lubricant). The skin contains over 50% of the body’s HA. Considering that skin is over 70% water and renews itself more readily than most other bodily tissues, HA is absolutely vital for its structure and daily maintenance. It’s constantly involved in cellular renewal and repair because of daily exposure to solar radiation, pressure, heat, trauma and wound healing.

The moisture evaporation rate constant of Sodium Hyaluronate is less than that of other moisturizers. This indicates that it possesses strong water retention properties. When HA solution is applied on the surface of skin, it can form an air permeable layer and keep the skin moist and smooth. The small molecular weight of HA can penetrate into the dermis layer, fully combine with water, promote skin blood microcirculation and nutrient absorption, and maintain normal metabolism. As a result, it plays a role in wrinkle removal and improving the health of the skin.

The unique blend of natural oils in the formulation help to strengthen and maintain the integrity and firmness of skin exposed to the harshness and toxins of the atmosphere.

Key Ingredients and Benefits Key Ingredients and Benefits SeneDerm Advanced Hydrating Body Lotion is made of a combination of ingredients. Here are a few key components: Sodium Hyaluronate: one of the most powerful moisturizers and humectants known, it provides smoothness and softening to the skin, excellent anti-wrinkle effects, promotes growth of new skin cells after peelings, and supports wound healing.

Prunus Domestica (French Plum) Seed Oil: also known as Prune Kernel Oil, it is gaining worldwide attention for its nutritive role both within cosmeceutical and skin SeneGence Product Knowledge Guide_120817

145

care applications. French Plum Oil demonstrates the dramatic ability to nourish, moisturize and improve skin elasticity. It has a light texture, quick absorption and delicate fruity/almond-like aroma that naturally adds a slight touch of scent to high end formulations. French Plum Oil can be effective in treating dry and cracked skin, eczema, psoriasis, acne and sunburned skin. It is the perfect choice for inclusion in formulations for revitalizing maturing skin.

Bambusa Vulgaris Extract (Golden Bamboo): the richest source of natural Silica, containing over 70% organic Silica. Silica is lost in the skin as we age. Silica stimulates chondroblasts providing strength and resilience to collagen and elastin. It may protect the skin against bacteria and fungus, helping avoid various skin troubles, and also contains abundant antioxidants and vitamins. It is a rich source of flavone, phenolic acid, lactone, and polyose.

Pisum Sativum (Pea) Extract: keeps specific enzymes known as proteases from degrading skin proteins such as collagen and elastin, which are responsible for giving skin its firmness and elasticity. It can therefore protect collagen and elastin against the damaging effects of proteases activated by aging and through different types of skin abuse (UV, chemical, immunological, etc.). Used in skin care products, pea extract acts as an anti-enzyme complex and gives the skin its firmness and elasticity. A clinical study has demonstrated significant improvement in skin elasticity (+16.7%) after just three weeks of treatment with pea extract.

Butyrospermum Parkii (Shea) Butter: Shea Butter is considered a plant lipid. Lipids are the oil and fat components of skin that prevent moisture evaporation from the skin and provide lubrication to the skin’s surface. Lipids are considered a natural moisturizer. In addition to moisturization, this natural cream is often used to treat many skin problems, including blemishes, wrinkles, itching, sunburns, small skin wounds, eczema, skin allergies, insect bites, frost bite, and other skin conditions.

Simmondsia Chinensis (Jojoba) Seed Oil: acts as a moisturizer and emollient agent to improve the skin elasticity and suppleness. It contains natural Tocopherol to minimize oxidation and lipid peroxidation. Jojoba Oil has many dermatological benefits when used topically, including reducing skin inflammation and fighting acne.

Glucosamine HCL: enhances the body’s ability to manufacture collagen.

Retinyl Palmitate (Vitamin A): fundamental for increasing skin elasticity and thickening of the epidermis and the dermis. Vitamin A plays an important role in RNA synthesis, known for its cellular renewal properties that speed up exfoliation to reveal younger, plumper skin cells which produces new and healthy cells in the skin and the body. This process of cell renewal and exfoliation helps to reduce the appearance of fine lines, wrinkles, and skin irregularities. Medical studies indicate that Vitamin A is effective in slowing down skin aging and in reducing the number and depth of wrinkles. A regression of pigmented spots has been demonstrated in medical studies with regular use of Vitamin A. DL Panthenol (Vitamin B): essential for formation of new healthy tissues.

Tetrahexyldecyl Ascorbate (Vitamin C): stabilized time-released Vitamin C; helps increase collagen production & diminish wrinkles.

146

Section VII: SeneDerm BodyCare

Tocopheryl Acetate (Vitamin E): Vitamin E, essential for maintaining the activities of enzymes in the cells and for the formation of red blood cells, is also an anti-oxidant and has been shown to inhibit skin cancer and aid in the healing of skin ailments.

Vitamin E is a dynamic weapon against premature aging and combating wrinkles by neutralizing free radicals to stop the chain reaction of molecular damage, and to protect the skin against oxidation. It’s also believed to protect skin from the sun’s ultraviolet rays once absorbed into the skin.

Yeast Extract: a dietary source of folic acid (a member of the vitamin B complex) aids in formation of new healthy tissues and promotes new cell formation.

Orchis Mascula (Orchid) Flower Extract: This powerful anti-oxidant provides freeradical protection and maximum moisturization. Orchid extract is very effective as a sunscreen.

Spirulina Maxima Extract: a hydrating, skin-conditioning, and toning agent.

Arnica Montana Flower Extract: made-up of many components, including flavonoids, Silicic Acid, cartonoids and essential oils. The extract from this plant serves as a fungicide and as an immune-stimulant. Medically, Arnica is used externally as an application for bruises, sprains, stings or wounds, and after traumatic injuries.

In body care, Arnica provides a layer of warmth and helps to soothe tired and tight muscles.

Camellia Sinensis (Tea) Leaf Extract: Proven effective in boosting the immune function of skin cells and protecting them against the damaging effects of the sun.

White tea extract is prepared from the unopened buds of the camellia sinensis (green tea) plant; it is a powerful anti-oxidant.

Magnesium PCA: occurs naturally in human skin as part of the natural moisturizing factors (NMF) that maintain a healthy epidermis and whose concentration decreases with age. It is used mainly in skin care products including gels, creams, lotions and foundations.

Zinc PCA: moisturizes the skin and regulates the skin’s sebum production, thereby controlling excess oil production. Several research studies have shown that zinc is effective for helping to treat acne and eczema.

Glycerin: a solvent, an emollient, and humectant that helps keep moisture in the cream and helps the product to spread better across a surface – reducing drag and pull. Non-toxic, non-irritating and non- allergenic to the skin.

Directions for Use Following bathing both morning and evening, apply to clean, slightly moist skin for best results.

SeneGence Product Knowledge Guide_120817

147

Hand Cream with Shea Butter SeneDerm with SenePlex Hand Cream is the perfect no mess, no-fuss size for the ultimate skin care on the go. Purse size Hand Cream with Shea Butter is formulated with extra rich shea butter that doesn’t leave a greasy feeling on the skin. A little hand cream lasts a long time throughout the day as it ‘reactivates’ with water and rubbing. Just apply in the morning and when washing the palm of hands, simply wet the skin on top of hands and rub, redistributing the cream without reapplying.

The Science Behind the Product Hands typically seem to be much dryer than the rest of skin on the body because hands are usually more often exposed to water, cold, heat and extreme elements such as sunlight.

Even the simple task of handling paper draws moisture from skin. Our hands require more moisturizing care by adding moisture and, just as important, covering the skin with a protective coating that helps to ‘seal in’ the moisture when applied.

Hand Cream with Shea Butter is packed with moisturizers and natural lubricants to help soothe skin, as well as botanicals that help protect hands from sun exposure. These botanicals actually help to eliminate sun spots. Lastly, it contains plant extracts that protect hands from free radicals.

Key Ingredients and Benefits Hand Cream with Shea Butter is made of a combination of ingredients. Here are a few key components: SenePlex Complex: Kinetic enzyme that increases cellular renewal.

Aloe Barbadensis Leaf Juice (Aloe Vera): most known for moisturizing, soothing, and healing. Recent studies indicate that Aloe Vera gel has the ability to enhance and accelerate cellular growth.

Algae (Seaweed) Extract: hydrates, protects skin from the sun, and softens the skin. It is essential in the penetration of the top layer of the stratum corneum and enhances the skin’s ability to repair itself.

Borago Officinalis Seed Oil: used on problem skin and acne; it is very emollient and soothing and helps to reduce reddening of very sensitive skins. It has a skin clearing and lightening effect and promotes healthy skin growth. Borago furthermore has good anti-inflammatory action and also acts as a hormonal balancer.

Butyrospermum Parkii (Shea Butter): The scientific name for shea butter, considered as a plant lipid. Lipids are the oil and fat components of skin that prevent moisture evaporation from the skin and provide lubrication to the skin’s surface. Lipids are considered as a natural moisturizer.

148

Section VII: SeneDerm BodyCare

Camellia Sinensis (White Tea) Extract: Proven effective in boosting the immune function of skin cells and protecting them against the damaging effects of the sun.

White tea extract is prepared from the unopened buds of the camellia sinensis (green tea) plant, it is a powerful anti-oxidant.

Cucumis Sativus (Cucumber) Fruit Extract: contains natural acids that help to loosen the bonds of dead skin cells from the surface. It also acts as a skin toner, and helps to keep skin soft and white while providing a natural sunscreen.

Chamomilla Recutita (Matricaria) Extract: An herb that has been shown to have anti-irritant, soothing, and anti-oxidant properties.

Yeast Extract: a dietary source of folic acid (a member of the vitamin B complex) aids in formation of new healthy tissues and promotes new cell formation.

Synthetic Urea: a compound topical antiseptic, buffering agent, humectant, and skin conditioner.

Cymbidium Grandiflorum (Orchid) Flower Extract: a plant native to the South Pacific, which has long been a source of excellence for the preparation of emollient products. This powerful anti-oxidant provides freeradical protection and maximum moisturization. The orchid extract is very effective as a sunscreen.

Tocopheryl (and Tocopheryl Acetate): Vitamin E, essential for maintaining the activities of enzymes in the cells and for the formation of red blood cells, is also an antioxidant and has been shown to inhibit skin cancer and aid in the healing of skin ailments. Vitamin E is a dynamic weapon against premature aging and combating wrinkles by neutralizing free radicals to stop the chain reaction of molecular damage and to protect the skin against oxidation. It’s also believed to protect skin from the sun’s ultraviolet rays once absorbed into the skin.

Caprylic/Capric Triglyceride: acts as a base; an oily liquid made from coconut oil.

Glycerin: a solvent, an emollient, and humectant that helps keep moisture in the cream and helps the product to spread better across a surface-reducing drag and pull.-Non-toxic, non-irritating and non-allergenic to the skin.

Stearic Acid: used in lotions as an emollient and thickener.

Glyceryl Stearate: derived from palm kernel or soy oil; an emulsifier that assists in forming neutral, stable emulsions. It is also a solvent, humectant, and consistency regulator in water-in-oil and oil-in-water formulations.

PEG-100 Stearate: serves as an emulsifier with soothing effects on the skin.

Isopropyl Palmitate: a palm oil based emollient, moisturizer, thickening agent, and anti-static.

Glucosamine HCL: enhances the body’s ability to manufacture collagen.

Dimethicone: silicone oil used as a skin protectant.

SeneGence Product Knowledge Guide_120817

149

Directions for Use Apply generously to hands. Rub into skin. Throughout the day, simply rub hands together to re-moisturize.

Shea Butter Body Cream The richest and most emollient body moisturizer in the SeneDerm Body Care line and the last body butter you’ll ever need. The natural healing properties of Shea Butter allow you to experience immediate dry skin relief with each application of Shea Butter Body Cream.

The Science Behind the Product Along with rich moisturizing olive oil, a natural source of Tocopherol (Vitamin E), it delivers deep conditioning like you’ve never felt. Enriched with the anti-aging properties of the SenePlex Complex and creamy emollients, our Butter melts into your skin, just like the real thing, leaving it deeply conditioned, moisturized, and feeling restored.

Key Ingredients and Benefits Shea Butter Body Cream is made of a combination of ingredients. Here are a few key components: SenePlex Complex: Kinetic Enzyme that Increases cellular renewal.

Butyrospermum Parkii (Shea Butter): considered as a plant lipid. Lipids are the oil and fat components of skin that prevent moisture evaporation from the skin and provide lubrication to the skin’s surface. Lipids are considered as a natural moisturizer.

Olea Europea (Olive) Fruit Oil: a natural antioxidant high in unsaponifiables, which is a large group of compounds called plant sterolins. This ingredient is considered a

150

Section VII: SeneDerm BodyCare

must for emolliency in skin care. Two of the natural oils with the highest unsaponifiables are shea butter and olive oil followed closely by avocado oil and sesame oil. They have a superior moisturizing effect on the upper layer of the skin and can aid in reducing scars.

Mineral Oil: helps maintain skin’s moisture content.

Algae (Seaweed) Extract: hydrates, protects skin from the sun, and softens the skin. It is essential in the penetration of the top layer of the stratum corneum and enhances the skin’s ability to repair itself.

Cymbidium Grandiflorum (Orchid) Flower Extract: a plant native to the South Pacific, which has long been a source of excellence for the preparation of emollient products. This powerful anti-oxidant provides free-radical protection and maximum moisturization. The orchid extract is very effective as a sunscreen.

Tocopheryl (and Tocopheryl Acetate): Vitamin E, essential for maintaining the activities of enzymes in the cells and for the formation of red blood cells, is also an antioxidant and has been shown to inhibit skin cancer and aid in the healing of skin ailments. Vitamin E is a dynamic weapon against premature aging and combating wrinkles by neutralizing free radicals to stop the chain reaction of molecular damage and to protect the skin against oxidation. It’s also believed to protect skin from the sun’s ultraviolet ray’s once absorbed into skin.

Retinyl Palmitate: It is fundamental for increasing skin elasticity and thickening of the epidermis and the dermis. Vitamin A plays an important role in RNA synthesis, known for its cellular renewal properties that speed up exfoliation to reveal younger, plumper skin cells which produces new and healthy cells in the skin and the body, This process of cell renewal and exfoliation helps to reduce the appearance of fine lines, wrinkles, and skin irregularities. Medical studies indicate that Vitamin A is effective in slowing down skin aging and in reducing in the number and depth of wrinkles. A regression of pigmented spots has been demonstrated in medical studies with regular use of Vitamin A. Panthenol: Vitamin B complex is essential for formation of new healthy tissues.

Yeast Extract: a dietary source of folic acid (a member of the vitamin B complex) aids in formation of new healthy tissues and promotes new cell formation.

Glucosamine HCL: enhances the body’s ability to manufacture collagen.

Sodium Hyaluronate: a ubiquitous carbohydrate polymer that is part of the extracellular matrix. It is a humectant about 100 times more effective as a humectant than Glycerin. (Is the key water maintaining substances in human skin. Bad living environment and aging can cause the decrease of HA content in skin, and as a result the water maintaining ability of the skin is weakened and the akin looks dry and rough.

One of the main causes of skin senility is also the decrease of polysaccharides, such as HA. The special structure characteristic of HA makes it has high moisturizing and water content regulating function and its solution has high viscoelasticity and lubricity.

When HA solution is applied on the surface of skin, it can form an air permeable layer and keep the skin moist and smooth. Small molecular weight HA can penetrate

SeneGence Product Knowledge Guide_120817

151

into dermis layer, fully combine with water, promote skin blood microcirculation and nutrient absorption and maintain normal metabolism, and as a result it plays a role of wrinkle removing, look improving and health protecting.)

Synthetic Urea: a compound topical antiseptic, buffering agent, humectants, and skin conditioner.

Synthetic Beeswax (Cruelty Free): a synthetic wax.

Phenoxyethanol: an oily liquid used as a bactericide and topical antiseptic.

Isobutylparaben: a preservative.

Butylparaben: anti-fungal and suspension fluid.

Glyceryl Stearate: derived from palm kernel or soy oil; an emulsifier that assists in forming neutral, stable emulsions. It is also a solvent, humectant, and consistency regulator in water-in-oil and oil-in-water formulations.

PEG-100 Stearate: serves as an emulsifier with soothing effects on the skin.

PPG- 2- Isodeceth-12: an organic solubilizer of perfume oils and emulsifier.

Stearyl Alcohol: a natural fatty alcohol derived mainly from coconut oil, very similar to Cetyl alcohol. An emulsion stabilizer also adds body to a lotion.

Sodium Borate: a reducing agent.

Directions for Use Apply your SeneDerm with SenePlex Shea Butter Body Cream immediately post shower, while your skin is still damp, to ensure that its humectants lock in the highest possible level of hydration. To layer SenePlex complex, first moisturize with Advanced Hydration Body Lotion.

Gently smooth the cream across the skin’s surface and rub in to enjoy the restorative benefits of Shea Butter Body Cream while reducing visible signs of aging.

152

Section VII: SeneDerm BodyCare

SeneDerm Detoxifying & Moisturizing Mask This creamy, non-drying natural mineral and botanical-based treatment mask gently removes impurities from pores to reveal smoother and softer-looking skin. It helps to rid skin of dead cells and works to soothe and diminish redness. Suitable for all skin types, including acne-prone.

The Science Behind the Product Relax your stresses away while luxuriating in a light sea kelp scented detoxifying, exfoliating, and moisturizing treatment. Moisturize skin while detoxifying with Green Tea and Arnica that helps to soothe and calm skin. SenePlex Complex with peptides deliver powerful but natural anti-aging ingredients along with earth metals of Copper, Zinc, and Magnesium PCAs to replenish skin of precious metals striped away from daily environmental stresses. Kaolin Clay helps to draw impurities and absorb toxins form the skin while Volcanic Ash helps to exfoliate top layers during the rinsing process.

Key Ingredients and Benefits SenePlex Complex: Kinetic enzyme that increases cellular renewal.

Kaolin: from the naturally occurring mineral kaolinite, finely ground clay that absorbs perspiration.

Glycerin: a solvent, an emollient, and humectant that helps keep moisture in the cream and helps the product to spread better across a surface:reducing drag and pull.:Non:toxic, non:irritating and non:allergenic to the skin.

Glyceryl Stearate: derived from palm kernel or soy oil; an emulsifier that assists in forming neutral, stable emulsions. It is also a solvent, humectant, and consistency regulator in water:in:oil and oil:in:water formulations.

Cetearyl Alcohol:used as an emulsion stabilizer, opacifying agent, and foam boosting surfactant, as well as an aqueous and non:aqueous viscosity:increasing agent. It imparts an emollient feel to the skin and can be used in water:in:oil emulsions, oil in: water emulsions.

SeneGence Product Knowledge Guide_120817

153

Cetyl Palmitate: a naturally occurring skin-conditioning emollient.

Dicaprylyl Carbonate: A solid, plant:derived fat used as emolient in skin care preparations. Caprylic acid, the ingridient used to make caprylyl carbonate, is derived from cocnut oil. It has high spreading properties and leaves a dry, velvety feel to the skin and does not leave oily film on the skin.

Stearalkonium Hectorite: functions as a suspending agent.

Propylene Carbonate: used to dissolve other substances and is frequently used with clay gellants Vegetable Oil: cosmetic grade triglyceride vegetable oil extracted from plants.

Dicaprylyl Carbonate: a solid, plant:derived fat used as emollient in skin care preparations whose source ingredients are derived from a coconut oil.

Propanediol: an organic compound as a colorless viscous liquid that is miscible with water.

Tapioca Starch (and) Polymethylsilsesquioxane: a gluten free thickener (and) a silicone ingredient used in many skin care most often as a film former that creates a lubricating, smooth, silky feel and increases the skin ability to repel water.

Phenoynethonol: a nontoxic chemical that occurs naturally in green tea and used as a cosmetic preservative.

Retinyl Palmitate (Vitamin A): Vitamin A, it is fundamental for increasing skin elasticity and thickening of the epidermis and the dermis. Vitamin A plays an important role in RNA synthesis, known for its cellular renewal properties that speed up exfoliation to reveal younger, plumper skin cells which produces new and healthy cells in the skin and the body, This process of cell renewal and exfoliation helps to reduce the appearance of fi ne lines, wrinkles, and skin irregularities. Medical studies indicate that Vitamin A is effective in slowing down skin aging and in reducing the number and depth of wrinkles. A regression of pigmented spots has been demonstrated in medical studies with regular use of Vitamin A. DL Panthenol (Vitamin B): essential for formation of new healthy tissues.

Tetrahexyldecyl Ascorbate (Vitamin C): an inert earth mineral used as a thickening ingredient and sunscreen in cosmetics. It protects skin from UVA and UVB radiation and is considered to have no risk of skin irritation.

Tocopheryl Acetate (Vitamin E): Vitamin E, essential for maintaining the activities of enzymes in the cells and for the formation of red blood cells, is also an anti:oxidant and has been shown to inhibit skin cancer and aid in the healing of skin ailments.

Vitamin E is a dynamic weapon against premature aging and combating wrinkles by neutralizing free radicals to stop the chain reaction of molecular damage and to protect the skin against oxidation. It’s also believed to protect skin from the sun’s ultraviolet rays once absorbed into the skin.

154

Section VII: SeneDerm BodyCare

Orchis Mascula Flower Extract: used as a preparation of emollient products. This powerful anti:oxidant provides free:radical protection and maximum moisturization.

The orchid extract is very effective as a sunscreen.

Simmondsia Chinensis (Jojoba) Seed Extract: acts as a moisturizer and emollient agent to improve the skin elasticity and suppleness, containing natural Tocopherol to minimize oxidation and lipid peroxidation.

Sodium Hyaluronate: a ubiquitous carbohydrate polymer that is part of theextracellular matrix. It is a humectant about 100 times more effective as a humectantthan Glycerin. (Is the key water maintaining substances in human skin.

Bad livingenvironment and aging can cause the decrease of HA content in skin, and as a resultthe water maintaining ability of the skin is weakened and the akin looks dry and rough.One of the main causes of skin senility is also the decrease of polysaccharides, suchas HA. The special structure characteristic of HA makes it has high moisturizing andwater content regulating function and its solution has high viscoelasticity and lubricity.When HA solution is applied on the surface of skin, it can form an air permeablelayer and keep the skin moist and smooth. Small molecular weight HA can penetrateinto dermis layer, fully combine with water, promote skin blood microcirculation andnutrient absorption and maintain normal metabolism, and as a result it plays a role ofwrinkle removing, look improving and health protecting.)

Spirulina Maxima Extract: Hydrating, skin:conditioning, and toning agent.

Arnica Montana Flower Extract: made:up of many components, including flavonoids, Silicic Acid, cartonoids and essential oils. The extract from this plant serves as a fungicide and as an immune:stimulant. Medically, Arnica is used externally as an application for bruises, sprains, stings or wounds. Also used after traumatic injuries. In body care Arnica provides a layer of warmth and helps to soothe tired and tight muscles.

Camellia Sinensis (Green Tea) Leaf Extract: Protects collagen from being broken down. Studies have shown it also works to reduce UV induced inflammations.

Magnesium PCA: Magnesium PCA is a white to off:white powder that is very soluble in water/methanol. PCA occurs naturally in human skin as part of the natural moisturizing factors (NMF) that maintains a healthy epidermis and whose concentration decreases with age. It is used mainly in skin care products including gels, creams, lotions and foundations. May also be used in natural cosmetics Copper PCA: A synthetic skin:conditioning agent composed of the copper salt of PCA (Pyrrolidone Carboxylic Acid).

Zinc PCA: Zinc PCA moisturizes the skin and regulates the skin’s sebum production thereby controlling excess oil production. Several research studies have shown that zinc is effective for helping to treat acne and eczema.

SeneGence Product Knowledge Guide_120817

155

Directions for Use Use twice weekly. Apply a thin layer to clean face and Décolleté. Leave on 15 to 20 minutes.

For optimal results, remove with warm water using SeneGence 3-in-1 Cleanser. Rinse skin thoroughly. Apply SeneDerm Daytime Moisturizer or Evening Moisturizer if used in the evening.

SeneDerm Self-Tanning Bronzing Coconut Milk Spritz on your freshly-back-from-the-beach healthy glow with SeneDerm SelfTanning Bronzing Coconut Milk. Year round, you can look as though you spent all day basking in the sun, without exposing your skin to harmful UV rays.

Sunless tans are beneficial because: • They are completely safe- no laying in the sun and exposing your skin to UV damage.

• They take less time than a real tan.

• You can spritz on specific areas or you can get a sunless tan all over.

• Your entire body can receive the anti-aging benefits of SenePlex Complex, while you self-tan.

• Regardless of the climate or season, you can be gorgeously golden.

The Science Behind the Product Please refer to Important Scientific Information about Sunless Tanners in this section of the manual. Your skin will love the instant tan, without the distress caused by harsh rays of the sun. The tanning ingredients in Self-Tanning Bronzing Coconut Milk are: DHA (Dihydroxyacetone) The DHA that we use in our Bronzing Coconut Milk is derived from environmentally-friendly plant sources. It provides a water-resistant, long-lasting tan. DHA reacts with the proteins of your cells which, in turn, darkens the shade of the cell.

Benefits of DHA: Natural and water resistant: the tan gradually fades as the dead cells of the horny layer flake off.

Fast and long lasting: the color change is visible within a few hours and lasts over 3-7 days. Repeated applications every 2 to 3 days maintain the intensity of the tan.

Light/medium/Dark: Control your tanning shade: skin coloration is proportional to the number of applications and concentration of DHA.

156

Section VII: SeneDerm BodyCare

Erythrulose Erythrulose is a natural keto-sugar which reacts with free primary or second amino groups in the upper layers of the epidermis. This reaction produces a color comparable to the appearance of a natural sun tan. Erythrulose produces a less intense, but longer lasting tan than DHA. This is why the combination of Erythrulose and DHA is ideal in a self-tanning product. This ingredient also helps to overcome known disadvantages of self-tanning, such as streaking and skin drying. When combined with DHA, Erythrulose leads to a more reliable and pleasing self-tanning experience.

When combined with DHA, Erythrulose produces a longer-lasting tan than just DHA on its own.

Algotan (Water & Hydrolyzed Algin & Magnesium Sulfate & Manganese Sulfate) Algotan is a blend of ingredients that induce tanning without UV. At the same time, Algotan protects cells against UV damage and helps protect the skin’s immunity against UV. SeneGence Product Knowledge Guide_120817

157

Usually UV triggers the production of endothelin, a messenger promoting melanin production. Algotan acts like endothelin without the need for UV.

Endothelin activates tyrosinase, which ultimately increases melanin production.

158

Section VII: SeneDerm BodyCare

At 0.04% Algotan protects the DNA against UV alteration.

Key Ingredients and Benefits Self-Tanning Bronzing Coconut Milk is made of a combination of ingredients. Here are a few key components: Glycerin: a solvent, an emollient, and humectant that helps keep moisture in the product and helps the product to spread better across a surface – reducing drag and pull. Non-toxic, non-irritating and non- allergenic to the skin.

Cetearyl Wheat Straw Glycosides: Gluten free. An emulsifier used to blend and oil and water together. Used as a conditioning agent.

Cetearyl Alcohol: used as an emulsion stabilizer, opacifying agent, and foam boosting surfactant, as well as an aqueous and non-aqueous viscosity-increasing agent. It imparts an emollient feel to the skin and can be used in water-in-oil emulsions, oilin-water emulsions.

Dimethicone: a silicone oil used as a skin protectant.

Macadamia Ternifolia Seed Oil: a plant derived vegetable oil that has rapid skin penetration and leaves a velvety feel.

Caprylic/Capric Triglyceride: acts as a base; an oily liquid made from coconut oil.

Hydrolyzed Algin: derived from Algae or Seaweed. Component of the Algotan blend that induces tanning without UV. Magnesium Sulfate: salt of magnesium. Component of the Algotan blend that induces tanning without UV. Manganese Sulfate: manganese salt. Component of the Algotan blend that induces tanning without UV. Cellulose Gum: a thickening agent derived from plants.

Essachem SM (Octyldodecyl Olivate, Glycerin, Propanediol, Cocos Nucifera (coconut) Water, Lecithin, Cocos Nucifera (coconut) Fruit Juice, Glyceryl Caprylate, Glyceryl Undecylenate, Sodium Benzoate, Citric Acid): low particle size, spray

SeneGence Product Knowledge Guide_120817

159

milk blend, derived from the esterification of the mixed natural acids, obtained from the Olive seed, infused with coconut water and glycerin, for enhanced sensory and moisturization properties. This low particle size milk delivers an exceptional spread which is light, fast absorbing, and ideal for low viscosity formulations for face, body, and hair. This unique milk contains natural humectancy properties from coconut water to enhance the skin’s moisturization, while providing the formulation with a natural complex to deliver a long lasting, non-tacky after feel providing protection to the skin.

Hydrolyzed Prunus Domestica (Plum) Seed Oil: also known as Prune Kernel Oil, Plum Oil demonstrates the dramatic ability to nourish, moisturize and improve skin elasticity. It has a light texture, quick absorption and delicate fruity/almond-like aroma that naturally adds a slight touch of scent to high end formulations.

Phenoxyethanol: an oily liquid used as a bactericide and topical antiseptic.

Ethylhexylglycerin: A skin-conditioning agent and a preservative used as a carrier or suspending agent for other preservatives.

Butyrospermum Parkii (Shea Butter): considered as a plant lipid. Lipids are the oil and fat components of skin that prevent moisture evaporation from the skin and provide lubrication to the skin’s surface. Lipids are considered as a natural moisturizer.

Sodium Hyaluronate: a ubiquitous carbohydrate polymer that is part of the extracellular matrix. It is a humectant about 100 times more effective as a humectant than Glycerin. (It is the key water-maintaining substances in human skin. Harsh living environment and aging can cause the decrease of HA content in skin, and as a result the water maintaining ability of the skin is weakened and the skin looks dry and rough. One of the main causes of skin senility is also the decrease of polysaccharides, such as HA. The special structure characteristic of HA makes it highly moisturizing and it has a water content regulating function; additionally, its solution has high SeneGence Product Knowledge Guide_081216 215 viscoelasticity and lubricity. When HA solution is applied on the surface of skin, it can form an air permeable layer and keep the skin moist and smooth. The small molecular weight HA can penetrate into dermis layer, fully combine with water, promote skin blood microcirculation and nutrient absorption and maintain normal metabolism, and as a result, it plays a role of wrinkle removing, improving one’s appearance and improving the health of the skin.

Glucosamine HCL: enhances the body’s ability to manufacture collagen.

Retinyl Palmitate: Vitamin A, it is fundamental for increasing skin elasticity and thickening of the epidermis and the dermis. Vitamin A plays an important role in RNA synthesis, known for its cellular renewal properties that speed up exfoliation to reveal younger, plumper skin cells which produces new and healthy cells in the skin and the body, This process of cell renewal and exfoliation helps to reduce the appearance of fine lines, wrinkles, and skin irregularities. Medical studies indicate SeneGence Product Knowledge Guide_081216 213 that Vitamin A is effective in slowing down skin aging and in reducing the number and depth of wrinkles. A regression of pigmented spots has been demonstrated in medical studies with regular use of Vitamin A.

160

Section VII: SeneDerm BodyCare

Panthenol: Vitamin B complex is essential for formation of new healthy tissues.

Tetrahexyldecyl Ascorbate (Vitamin C): an inert earth mineral used as a thickening ingredient and sunscreen in cosmetics. It protects skin from UVA and UVB radiation and is considered to have no risk of skin irritation.

Tocopheryl (and Tocopheryl Acetate): Vitamin E, essential for maintaining the activities of enzymes in the cells and for the formation of red blood cells, is also an anti-oxidant and has been shown to inhibit skin cancer and aid in the healing of skin ailments. Vitamin E is a dynamic weapon against premature aging and combating wrinkles by neutralizing free radicals to stop the chain reaction of molecular damage and to protect the skin against oxidation. It’s also believed to protect skin from the sun’s ultraviolet rays once absorbed into the skin.

Bambusa Vulgaris Extract (Golden Bamboo): the richest source of natural Silica, containing over 70% organic Silica. Silica is lost in the skin as we age. Silica stimulates chondroblasts providing strength and resilience to collagen and elastin. It may protect the skin against bacteria and fungus, helping avoid various skin troubles, and also contains abundant antioxidants and vitamins. It is a rich source of flavone, phenolic acid, lactone, and polyose.

Pisum Sativum (Pea) Extract: keeps specific enzymes known as proteases from degrading skin proteins such as collagen and elastin, which are responsible for giving skin its firmness and elasticity. It can therefore protect collagen and elastin against the damaging effects of proteases activated by aging and through different types of skin abuse (UV, chemical, immunological, etc.). Used in skin care products, pea extract acts as an anti-enzyme complex and gives the skin its firmness and elasticity. A clinical study has demonstrated significant improvement in skin elasticity (+16.7%) after just three weeks of treatment with pea extract.

Orchis Mascula (Orchid) Flower Extract: used as a preparation of emollient products. This powerful anti-oxidant provides free-radical protection and maximum moisturization. The orchid extract is very effective as a sunscreen.

Simmondsia Chinensis: Jojoba Seed Oil (Simmondsia Chinensis Seed Oil) acts as a moisturizer and emollient agent to improve the skin elasticity and suppleness, containing natural Tocopherol to minimize oxidation and lipid pre-oxidation.

Spirulina Maxima Extract: Hydrating, skin-conditioning, and toning agent.

Arnica Montana Flower Extract: made-up of many components, including flavonoids, Silicic Acid, cartonoids and essential oils. The extract from this plant serves as a fungicide and as an immune-stimulant. Medically, Arnica is used externally as an application for bruises, sprains, stings or wounds. Also used after traumatic injuries. In body care Arnica provides a layer of warmth and helps to soothe tired and tight muscles.

Camellia Sinensis (White Tea) Extract: Proven effective in boosting the immune function of skin cells and protecting them against the damaging effects of the sun.

White tea extract is prepared from the unopened buds of the Camellia Sinensis (green tea) plant, it is a powerful anti-oxidant.

SeneGence Product Knowledge Guide_120817

161

Magnesium PCA: Magnesium PCA is a white to off-white powder that is very soluble in water/methanol. PCA occurs naturally in human skin as part of the 208 Section XII: Glossary of Ingredients & Terms natural moisturizing factors (NMF) that maintains a healthy epidermis and whose concentration decreases with age. It is used mainly in skin care products including gels, creams, lotions and foundations.

May also be used in natural cosmetics.

Copper PCA: A synthetic skin-conditioning agent composed of the copper salt of PCA (Pyrrolidone Carboxylic Acid).

Zinc PCA: moisturizes the skin and regulates the skin’s sebum production thereby controlling excess oil production. Several research studies have shown that zinc is effective for helping to treat acne and eczema.

Directions for Use Exfoliate with SeneDerm Body Scrub before use. Apply Self-Tanning Bronzing Coconut Milk to clean, dry skin. Hold bottle six inches away from skin and spritz over area desired to darken. Immediately spread evenly into skin. Repeat in all areas you wish to have a darker glow. Take care to protect hairline, heels, elbows, knees and light eyebrows with SeneDerm Moisturizer (face or body) to avoid uneven color. Let skin dry completely before dressing.

Wash hands immediately after application. Re-apply several times a week to maintain color.

Important Scientific Information about Sunless Tanners There are approximately 5.4 million new cases of skin cancer diagnosed yearly. Ultraviolet (UV) radiation is damaging, there is no mistaking it. Fortunately for the sun worshippers among us who want to remain tan-looking while avoiding harmful UV rays, the American Academy of Dermatology recommends self-tanning lotions as a safe alternative to the real thing.

Skin Protection is a Must The most important thing to remember when tanning with self-tanners is that the tan does not adequately protect your skin against the sun. Although Bronzing Coconut Milk does contain the ingredient Algotan for some sun protection, there is no SPF protection claim for this product. When using self- tanning products, be sure to continue use of the same amount of SeneSun SPF 30 SunScreen used as if there were no tan at all.

DHA Self-Tanning Bronzing Coconut Milk contains Dihydroxyacetone (DHA). According to the American Academy of Dermatology, the most effective self-tanning products contain Dihydroxyacetone (DHA) as the active ingredient. The tan is a chemical reaction between the DHA and the amino acids and proteins in the outer layer on the skin surface. It is not a dye, stain or paint. The reaction is non-toxic and skin safe, without the damage associated

162

Section VII: SeneDerm BodyCare

with UV exposure. The tan is temporary and will fade gradually over 3 to 10 days if you do not continue to apply the product.

Skin Sensitivity Some people may be sensitive or allergic to this DHA ingredient. Try a test run with a dab on a small section of skin before covering the entire body. If there seems to be an uncomfortable reaction, discontinue use at once.

Water Exposure Although Self-Tanning Bronzing Coconut Milk is water-resistant, long exposure to water, with or without chlorine, will fade a sunless tan; outer skin cells soak up water, and dilute the tanning effect. The longer skin is exposed to water, the faster skin will fade. Using the product regularly over a period of time will saturate the coloring of the skin better with the coloring ingredient affecting maximum layers of skin’s protein layer, and the sunless tan will last longer in water.

The Shade of Scarring The color of scars will be affected by the coloring of the sunless tan, but still the end affect is a bit unpredictable. Mostly, scars darken very little or not at all. Please note that stretch marks are scars! Stretch marks that are a few years old will be disguised by sunless tanners; new ones may not absorb the product and may look more prominent (if this gets you down, keep in mind that stretch marks and scars don’t tan in the sun, either). Freckles and moles will also darken along with the rest of skin. In fact, some colorless moles may become significantly darker.

Caution if Pregnant If you’re pregnant or nursing, experts recommend checking with your physician before applying a sunless tanner. According to the American Pregnancy Association, DHA is considered safe for pregnant woman. However, their editors also say, “The only concern is whether the active ingredient, Dihydroxyacetone (DHA), is able to penetrate the skin.

Studies do not confirm that it can, but some health care providers encourage women to wait until after the first trimester, just to play it safe.”

SeneGence Product Knowledge Guide_120817

163

SeneDerm® SeneSun SPF 30 SunScreen (Available in the U.S. only) SeneSun SunScreen SPF 30 is an effective spritz-on sunscreen that is light and non-sticky. Unlike other sunscreens, SeneSun SunScreen is barely noticeable when applied as it does not feel thick, oily, or muddy. You know what we mean… other sunscreens seem as though they make you even hotter in the sun – like you applied a thick smothering blanket layer across the surface of your skin. Protect yourself while making your skin more beautiful with SenePlex Complex. SeneSun SunScreen SPF 30 is oil-free, and you barely know it’s there.

The Science Behind the Product The sun’s rays make us feel good, and even provide our skin an important vitamin, Vitamin D. However, the rays of the sun also can cause major damage to our skin. UV ray exposure and sunburn are a leading cause in premature signs of skin aging, such as wrinkles, age spots and discoloration.

We often think of good health in conjunction with glowing skin, but a glowing, bronzed color that is obtained from the sun or from tanning beds can accelerate the effects of aging, and even lead to serious skin health issues, such as skin cancer.

Sun exposure causes most of the skin changes that we think of as a normal part of aging.

Over time, the sun’s ultraviolet (UV) light damages the fibers in the skin called elastin. When these fibers break down, the skin begins to sag, stretch, and lose its ability to go back into place after stretching. The skin also bruises and tears more easily -- taking longer to heal.

What you are left with is fine lines and wrinkles, instead of plump, hydrated skin.

It is crucial to protect your skin from the sun’s UV rays everyday- whether it is clear and sunny outside, or cloudy. Even on a cloudy or overcast day, up to 80% of the sun’s UV rays can pass through the clouds! Additionally, UV rays can pass through glass, so it is important to protect your skin indoors as well. Sitting next to a window, or driving in a car, harmful rays can hit your skin. It just makes sense to add sunscreen to a part of your daily morning routine.

Protect your skin with SeneSun SunScreen, which provides SPF 30 protection. Not only will it protect your skin from harmful UV rays, but it also provides another layer of anti-aging protection with SenePlex Complex.

Besides the inclusion of advanced anti-aging ingredients, SeneSun SPF 30 SunScreen is also unique because it is oil-free, and does not feel sticky or heavy on the skin. Children don’t mind having SeneSun SunScreen applied because it sprays on easily and does not feel heavy. Men and women love it because they do not have to worry about the sunscreen transferring to or damaging clothes.

Protect your precious skin from the sun and deter the signs of aging with effective SeneSun SPF 30 SunScreen.

164

Section VII: SeneDerm BodyCare

Key Ingredients and Benefits SeneSun SPF 30 is made of a combination of ingredients. Here are a few key components: SenePlex Complex: Kinetic enzyme that increases cellular renewal.

Ethylhexyl Methoxycinnamate: a clear liquid compound that absorbs UVB light; insoluble in water; used in the formulation of a wide variety of product types including sunscreens and make-up products that contain ingredients to protect the skin from the sun. In the United States, these products are regulated as Over-the-Counter (OTC) drugs.

Homosalate: an organic compound used in some sunscreens; an ester formed from salicylic acid and 3,3,5-trimethylcyclohexanol, a derivative of cyclohexanol.

The salicylic acid portion of the molecule absorbs ultraviolet rays with a wavelength from 295nm to 315nm, protecting the skin from sun damage.

Ethylhexyl Salicylate: an organic compound used as an ingredient in sunscreens and cosmetics to absorb UVB (ultraviolet) rays from the sun; a beta hydroxy acid (abbreviated BHA) that can be obtained from the bark of willow trees.

C12-15 Alkyl Benzoate: an emollient ester solvent for sunscreens that provides light conditioning with a silky-soft feeling for skin.

Benzophenone-3: prevents ultraviolet (UV) light from damaging ingredients.

Polysorbate 20: derived from Lauric Acid (from Coconut Oil); non-toxic emulsifier used to dissolve precious essential oils into water without the use of alcohol.

Aloe Barbadensis Leaf Juice (Aloe Vera): most known for moisturizing, soothing, and healing. Recent studies indicate that Aloe Vera gel has the ability to enhance and accelerate cellular growth.

Cymbidium Grandiflorum (Orchid) Flower Extract: a plant native to the South Pacific, which has long been a source of excellence for the preparation of emollient products. This powerful anti-oxidant provides free radical protection and maximum moisturization. The orchid extract is very effective as a sunscreen.

Algae (Seaweed) Extract: hydrates, protects skin from the sun, and softens the skin. It is essential in the penetration of the top layer of the stratum corneum and enhances the skin’s ability to repair itself.

Glucosamine HCL: enhances the body’s ability to manufacture collagen.

Yeast Extract: a dietary source of folic acid (a member of the vitamin B complex) aids in formation of new healthy tissues and promotes new cell formation.

Tocopheryl (and Tocopheryl Acetate): Vitamin E, essential for maintaining the activities of enzymes in the cells and for the formation of red blood cells. Vitamin E is an anti-oxidant and has been shown to inhibit skin cancer and aid in the healing of skin ailments. Vitamin E is a dynamic weapon against premature aging and combating

SeneGence Product Knowledge Guide_120817

165

wrinkles by neutralizing free radicals to stop the chain reaction of molecular damage and to protect the skin against oxidation. It’s also believed to protect skin from the sun’s ultraviolet rays once absorbed into the skin.

Retinyl Palmitate: It is fundamental for increasing skin elasticity and thickening of the epidermis and the dermis. Vitamin A plays an important role in RNA synthesis, known for its cellular renewal properties that speed up exfoliation to reveal younger, plumper skin cells. This process of cell renewal and exfoliation helps to reduce the appearance of fine lines, wrinkles, and skin irregularities. Medical studies indicate that Vitamin A is effective in slowing down skin aging and in reducing the number and depth of wrinkles. A regression of pigmented spots has been demonstrated in medical studies with regular use of Vitamin A. Tricontanyl PVP: topically applicable cosmetic/dermatological compositions well suited for both effective and SPF-enhanced UV-photoprotection of human skin, hair and/or scalp.

Dimethicone: silicone oil used as a skin protectant.

Sodium PCA: a naturally occurring component of human skin and derivative of amino acids that is believed to be partially responsible for its moisture-binding capacity. It is extremely water absorbing and at high humidity, dissolves in its own water hydration. Application of this compound is as a skin humectant that increases the skin’s softness.

Ethylhexyl Palmitate: natural vegetable source oil that is non- greasy and moisturizing.

Synthetic Urea: an organic compound topical antiseptic, buffering agent, humectant, and skin conditioner.

Phenoxyethanol: an oily liquid used as a bactericide and topical antiseptic.

Methylparaben: an anti-fungal and anti-bacterial agent used as a preservative in pharmaceutical preparations.

Isopropylparaben: a preservative.

SeneSun SPF 30 Directions for Use For sunscreen use: spray evenly and spread evenly by hand 15 minutes before sun exposure.

Apply to all skin exposed to sun. Hold container 4 to 6 inches from the skin to apply. Do not spray directly into face. Spray on hands, then apply to face. Do not apply in windy conditions. Children under 6 months of age: ask a doctor.

166

Section VII: SeneDerm BodyCare

Abundance by SeneGence® Parfum (Available in the US only)

SeneGence International’s signature fragrances are unique blends of the finest quality parfum oils, masterfully mixed with anti-aging ingredients for gorgeous scent and skin care in one.

Fragrance conjures powerful reactions and memories. The three Abundance Parfums were created with much more in mind – they are also beneficial for your body. These modern, refreshing parfums contain our proprietary SenePlex® Complex. Enjoy a fragrant, lasting impression while improving your skin even more deeply with the combined anti-aging benefits of SenePlex Complex.

The Science Behind the Product Forms of Fragrance Parfum Parfum is the strongest concentrated form of fragrance. It provides a pure scent experience and lasts many hours, or all day, after being applied. As such, this form of fragrance is the most valuable and sought after in the marketplace. Women’s fine fragrances are traditionally manufactured as Eau de Parfum or Eau de Toilette strength. Parfums should be applied at the pulse points (neck, wrists, behind ears, etc.). The heat of the body at these points will assure a well-balanced fragrance application.

Eau de Parfum Eau de Parfum is found in many of the fine fragrance collections; it assures a long-lasting application, although it is not as concentrated or as long-lasting as Parfum. It should be smoothed or sprayed, just before dressing, all over the body from the feet up.

SeneGence Product Knowledge Guide_120817

167

Eau de Toilette Eau de Toilette is a much more diluted form of Parfum and even Eau de Parfum. Eau de Toilette should be used as the base upon which to lay a foundation of scent, and is so diluted that you can spray several times all over your body within the same day and not gather too much fragrance on your skin and clothing. The majority of fragrances sold in mass distribution markets are Eau de Toilettes.

Cologne Cologne is diluted even further in strength compared to Eau de Toilette. Cologne is the lightest form of fragrance. Cologne is made for splashing liberally all over the body. It is the perfect solution to use as a refreshing touch-up throughout the day. It does not provide a long-lasting fragrance application.

Fragrance Classifications Fragrances can be classified into several families by the themes of the fragrances. Here are just a few: Floral: fragrances that are dominated by the scent of one or more types of flowers.

Fresh/Green: light, fresh character of botanical or citrus notes often combined with more feminine scents (flowers and fruits).

Fruity: An old fragrance family that until recently consisted mainly of “freshening” eau de colognes due to the low tenacity of fruit scents. Development of newer fragrance compounds has allowed for the creation of fruit-forward fragrances.

Chypre: fragrances made of sandalwood, bergamot, oak, patchouli and labdanum.

Orientals or Ambers: a large fragrance class featuring the scents of vanilla and animal scents together with flowers and woods. Scents bring to mind images of the Far East.

Gourmand: scents with “edible” or “dessert”-like qualities. These often contain notes like vanilla and tonka bean, as well as synthetic components designed to resemble food flavors.

The Making of Parfum Perfume is made from about 78% to 95% of specially denatured ethyl alcohol and a mixture of fragrant essential oils and aromatic compounds used to give a pleasant smell. The amount and type of oils and compounds dictate what strength category in which it is identified.

168

Section VII: SeneDerm BodyCare

Aromatic Compounds • Parfum: 20%-40% aromatic compounds.

• Eau de Parfum: 10-30% aromatic compounds.

• Eau de Toilette: 5-20% aromatic compounds.

• Eau de Cologne: 2-3% aromatic compounds.

Essential Oils • Parfum: 20- 40% essential oils (most expensive form of fragrance).

• Eau de Parfum: 10 to 20% essential oils.

• Eau de Toilette: 5 to 15 % essential oils.

• Eau de Cologne: 3 to 8% essential oils (least expensive form of fragrance).

For those who crave super subtlety, Eau de Fraiche (or body splash), with 1 to 3% essential oils, is the lightest dilution of fragrance.

Structure of a Scent Fragrance notes are used to describe the various scents within a fragrance. Fragrance develops at different stages based on the notes. Here is a summary of the 3 different notes.

Top Note: creates scents that form a person’s initial impression of a perfume. The top note provides the “Wow” factor of a fragrance, as it can be somewhat bold. The aromas that contribute to top notes evaporate quickly. Top notes last for 5-30 minutes after application.

Middle Note (Heart Note): emerges as the top note fades. The middle note imparts the true personality and character of the fragrance. Scents from this note stage become evident anywhere from 2 minutes to 1 hour after the application of a perfume. Middle notes last several hours after top notes dissipate.

Base/Bottom Note: tenaciously holds the entire fragrance until the previous impression/note disappears. The compounds of this layer are usually not identified until up to 30 minutes after the application of the perfume, and can last up to 24 hours after middle notes dissipate.

Abundance Parfums On the surface, fragrance seems simple: a scented liquid that you spritz onto your skin with the simple, straight-forward goal of ‘smelling good’. Yet, scent conjures potent reactions and memories. Fragrance is invisible, yet all-powerful and may arouse a spectrum of moods.

The right fragrance can make you FEEL alluring, confident, and comfortable, but how often has the right fragrance made you LOOK that way too?

Abundance Fresh Parfum is a Fresh/Green fragrance that has refreshing scent notes, including: SeneGence Product Knowledge Guide_120817

169

Top Note: light, sparkling and quickly evaporates.

• Mandarin Oil • Lemon Oil • Petitgrain Middle Note: soft floral heart lasts hours.

• Orange Blossom • Osmanthus • Dewy Freesia Bottom Note: deepens in intensity throughout the day.

• Patchouli • Driftwood • Ozonic Musk Abundance Fresh unfolds as a tranquil wave filled with dewy orange blossom, sweet osmanthus and blue freesia buds float towards a wedge of salted driftwood.

Abundance Lush Parfum is a Fruity/Floral fragrance with exotic and luxurious scent notes, including: Top Note: smooth, fruity and quickly evaporates.

• Orange Oil • Passionfruit • Coconut Milk Middle Note: exotic floral heart lasts hours.

• Carambola • Pikake Jasmine • Tiare Petals Bottom Note: deepens in intensity throughout the day.

• Soft Hibiscus • Vanilla Orchid • Tropical Musk Abundance Lush is inspired by an exotic paradise where luscious notes of juicy passion fruit, coconut milk and exotic carambola billow from a colorful bouquet of tropical jasmine, hibiscus and vanilla flowers.

Abundance Bloom Parfum is a Floral fragrance with feminine, warm notes of blooms and fruit, including: Top Note: light, sweet and quickly evaporates.

170

Section VII: SeneDerm BodyCare

• Blood Orange • Lush Pear • Sweet Quince Middle Note: enveloping floral heart lasts hours.

• Blushing Freesia • Rose Bloom • Patchouli Bottom Note: deepens in intensity throughout the day.

• Rhubarb • Glowing Amber • Light Musk Abundance Bloom is sweet and delicate with a touch of intrigue; this beautiful mélange of lush pears, blooming freesias and pink rose petals dance under an alluring cloud of mysterious patchouli, glowing amber and light musk.

As Abundance Parfums “mature” on your skin, the scents grow richer and more memorable.

By including SenePlex Complex, your skin improves as well. You’ll experience the anti-aging benefits of SenePlex while creating a lasting fragrance impression.

Always wait for the true scent/aroma of the Parfum to emerge after it is applied. This may take 5-10 minutes. Do not judge it immediately after it is applied. Fragrances can smell different on different people as the oils combine with everyone in a slightly different way.

Keep your bottle of Abundance away from direct heat and out of sunlight to maintain its beautiful color tint.

Key Ingredients and Benefits Abundance Parfums are made of a combination of ingredients. Here are a few key components: SenePlex Complex: Kinetic enzyme that increases cellular renewal.

Essential Parfum Oils- the finest and purest oils sourced for each fragrance. Read about each fragrance note above.

Glucosamine HCI: enhances the body’s ability to manufacture collagen.

Algae Extract: hydrates, protects skin from the sun, and softens the skin. It is essential in the penetration of the top layer of the stratum corneum and enhances the skin’s ability to repair itself.

Saccharomyces Cerevisiae Extract: a skin-conditioning agent used in cosmetics and beauty care products because of its ability to act in oxidative stress and improve skin conditions.

SeneGence Product Knowledge Guide_120817

171

Panthenol: Vitamin B complex is essential for formation of new healthy tissues.

Tocopheryl Acetate: Vitamin E, essential for maintaining the activities of enzymes in the cells and for the formation of red blood cells, is also an anti-oxidant and has been shown to inhibit skin cancer and aid in the healing of skin ailments. Vitamin E is a dynamic weapon against premature aging and combating wrinkles by neutralizing free radicals to stop the chain reaction of molecular damage and to protect the skin against oxidation. It’s also believed to protect skin from the sun’s ultraviolet rays once absorbed into the skin.

Synthetic Urea: a compound topical antiseptic, buffering agent, humectant, and skin conditioner.

Denatured Alcohol: used as a delivery system; creates a germ and bacteriafree environment.

Directions for Use Mist fragrance on insides of wrists, neck, and dĂŠcolletage for beautiful, long-lasting scent.

Repeat throughout the day as needed. Make sure you do not rub wrists together, as this crushes the scent layers.

172

Section VII: SeneDerm BodyCare

Section VIII: Product Claims & Ingredients From time-to-time, you may find it necessary to validate our product claims. You may offer copies of our Independent Clinical Test Results (found in this manual) and the following official SeneGence statement regarding the validity of our product claims to any person who questions our product.

Product Claims SeneGence Stands Behind its Product Claims – 100% We believe everybody is entitled to his/her own opinion. But from our standpoint at SeneGence International, we believe actual independent laboratory clinical test results are far more significant than personal opinions; particularly since those opinions may be based primarily on an unsubstantiated analysis of the ingredients/content of the products taken out of context as opposed to scientific test results on actual people and scientific measurement procedures.

Clinical Test Results The primary component of the SeneDerm SkinCare system, SeneDerm Evening Moisturizer Normal-to-Dry with SenePlex Complex, was tested by an Independent Testing Laboratory that was NOT on the payroll of SeneGence International, nor the formulator, nor the manufacturer of the product. The Independent Laboratory Testing and Clinical Studies occurred over an eight (8) week test period study with a study group of twenty (20) female test subjects varying in age from 18 to 55 years old, with differing skin types from dry skin to normal skin to oily skin.

The published test results of the Independent Testing Lab confirmed the preliminary findings of the formulator, but more importantly, the Independent Testing Laboratory was able to quantify the actual test numbers and clinical findings. Those published results of the Independent Testing Lab showed that in ALL THE AREAS TESTED, ALL TEST SUBJECTS SHOWED SIGNIFICANT IMPROVEMENTS. The clinical conclusions in this study provided results showing that the SeneDerm SkinCare product used in the tests was highly effective in increasing cellular renewal.

Additional results proved that the SeneGence product substantially improved the skin’s qualitative appearance across six important aesthetic measurements; improving skin moisturization, skin firmness and elasticity, reducing fine lines and wrinkles, increasing luminosity and clarity, and increasing skin thickness. The overall reduction of fine lines and wrinkles was 55.7 %; the test subject with the least improvement was 46 % fewer

SeneGence Product Knowledge Guide_120817

173

wrinkles and the subject with the greatest improvement had 60.8 % fewer wrinkles and fine lines. SenePlex Complex is the key ingredient to every crème SenseCosmetics and each SeneDerm SkinCare product. In essence, SeneGence products and skin care regimen are formulated to not only make a demonstrable improvement in the appearance of your skin, but to also clinically improve its health by promoting increased cell renewal. And, according to scientific testing – IT WORKS!

Protection from Sun Furthermore, if potential consumers were properly informed, all would learn when using the SenseCosmetics & SeneDerm SkinCare system their skin is protected from harmful rays from the sun without the use of unnecessary chemicals ... A claim which is also substantiated with independent laboratory tests. We think that is REMARKABLE!! This and many other reasons is why we know these products are truly revolutionary ... AND THEY REALLY WORK, SUBSTANTIATED BY Independent Lab testing!

Published Results We believe in our products so much that we publish for today’s discriminating consumer the actual Independent Laboratory test results in our SeneGence Beauty Books and promise to all customers this unconditional money back guarantee ... try our products for an eight (8) week period just like the test subjects did. If at the end of that period you are unsatisfied with the products, our SeneGence Distributor from whom you purchased the products will either exchange the products for you or give you a refund of the purchase price (minus a 10% restocking fee), provided that you return the unused portion of the products.

Color Technology When selling and demonstrating SeneGence products, it is important to remember that the long-lasting capability of the products will ultimately depend on who is using the products and how they are applying the products.

Depending upon an individual’s body chemistry, LipSense liquid lip color typically lasts anywhere from 4 to 18 hours. EyeSense, BrowSense, and LashSense also have the same longevity. Some medications can affect the long-lasting capability of the products.

SeneDerm Solutions Products SeneDerm Solution products are substantiated with laboratory and clinical test results whenever possible. While the testing facilities, testing methods, and verification and confirmation methods are varied with each product the journey of learning how the many ingredients work with, in, and through skin is fascinating. However, there is one thing you can count on to remain consistent throughout the entire product line and that is the end result will always be the same – the product claim is true…as each product really works!

174

Section VIII: Product Claims & Ingredients

Products & Career That Really Work Over the course of our company’s history, our SeneGence Independent Distributors have sold and earned their income by selling hundreds of millions of dollars of SenseCosmetics and SeneDerm SkinCare to a devoted customer base of very satisfied, repeatbusiness consumers.

We put our money where our mouth is….. with scientific proof and not just ‘opinions’ or marketing product claim ‘hype’. Our products and our Distributor Career opportunity path ‘Really Work”.

Product Ingredients SeneGence formulates products using only the highest quality and most effective ingredients formulated by highly reputable scientists within the cosmetic and personal care industry.

The SeneGence Product Formulators and scientists are highly qualified professionals who strive to develop the best products ‘that really work’. Their (and our) manufacturing facilities have met and exceeded the highest standards of manufacturing practices and certifications within the industry. They are licensed Cosmetic Manufacturers and operate with specialized certifications applicable to their operation, for example • FDA GMPC’s (Good Manufacturing Practices) Compliant • National Organic Program (USDA ORGANIC) • Organic Manufacturing Certification • Drug License for OTC (Over the Counter) GMPC Certification • Industrial Alcohol User Permit • EPA Registration for Sanitizers and Disinfectants • Members of the American Toiletries & Fragrance Associations • Department of Health Certifications • General Members of the Society of Cosmetic Chemists for up to 20 years.

SeneDerm with SenePlex 3-in-1 Cleanser Oily to Acne Active Ingredient Salicylic Acid 1% Inactive Ingredients: Water | Aqua | Eau, Decyl Glucoside, Diglycerin, Glycereth-26, Orchis Morio Flower Extract, Glucosamine Hcl, Algae Extract, Yeast Extract, Arginine, Urea SeneGence Product Knowledge Guide_120817

175

(Synthetic), Sodium Hyaluronate, Peg-6 Caprylic/Capric, Glycerides, Dimethicone Peg-8 Meadowfoamate, Caprylyl Glycol, Ethylhexylglycerin, Phenoxyethanol, Hexylene Glycol, Fragrance (Parfum).

Normal to Oily Water (Aqua), Denatured Alcohol, Volcanic Ash, Nonoxynol-10, Echinacea Angustifolia Extract, Chamomilla Recutita (Matricaria) Flower Extract, Lavandula Angustifolia (Lavender) Oil, Algae Extract, Orchid Extract, Retinyl Palmitate, Tocopherol, Glucosamine HCL, Yeast Extract, Synthetic Urea, Sodium Hyaluronate, Carbomer, Triethanolamine, Imidazolidinyl Urea, Methylparaben, Propylparaben, Fragrance (Parfum), Red 33 (CI 17200).

Normal to Dry Water (Aqua), Sodium C14-16 Olefin Sulfonate, Sodium Laureth Sulfate, Glycerin, Sodium Lauroyl Lactylate, Magnesium Aluminum Silicate, Decyl Glucoside, Cocamidopropyl Betaine, Simmondsia Chinensis (Jojoba) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Carthamus Tinctorius (Safflower) Seed Oil, Persea Gratissima (Avocado) Oil, Aloe Barbadensis Leaf Juice, Chamomilla Recutita (Matricaria) Flower Extract, Lavandula Angustifolia (Lavender) Oil, Echinacea Angustifolia Extract, Tocopheryl Acetate, Retinyl Palmitate, Zea Mays (Corn) Oil, Cholecalciferol, Algae Extract, Orchid Extract, Tocopherol, Glucosamine HCL, Yeast Extract, Synthetic Urea, Sodium Hyaluronate, Hydroxypropyl Methylcellulose, PEG-150 Distearate, Methylparaben, Propylparaben, Tetrasodium EDTA, Diazolidinyl Urea, Galactoarabinan, Fragrance (Parfum), Titanium Dioxide, Red 33 (CI 17200), Blue 1 (CI 42090).

Dry Water (Aqua), Sodium Lauryl Methyl Isethionate, Disodium Cocoamphodiacetate, Sodium Polyyacrylate, Orchis Morio (Orchid) Flower Extract, Glucosamine HCL, Yeast Extract, Algae Extract, Synthetic Urea, Sodium Hyaluronate, Phenoxyethanol Caprylyl Glucol, Ethylhexylglycerin, Hexylene Glycol, Yellow 5 & Fragrance (Parfum).

SeneDerm Advanced Anti-Aging Moisturizers Climate Control Part I- Water(Aqua), Butylene Glycol, Sodium Magnesium Silicate, Glucosamine HCL, Algae, Extract, Yeast Extract, Synthetic Urea, Sodium Hyaluronate, Orchid Extract, Phenoxyethanol, Potasium Sorbate, Hydantoin, Blue 1 (CI 42090), Red 33 (CI17200) Part II- Caprylic/Capric Triglyceride, Phenyl Trimethicone, Fragrance (Parfum), Tocopherol, Oenothera Biennis (Evening Primrose) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Rosa Mochata (Rosehip) Seed Oil, Santalum Album (Sandalwood) Oil.

176

Section VIII: Product Claims & Ingredients

SeneSerum-C Water/Aqua/Eau, Biosaccharide Gum-4, Glycerin, Propanediol, Hydroxyethylcellulose, Mica, Titanium Dioxide, Calcium Alginate, Gellan Gum, Xanthan Gum, Citric Acid, Tetrahexyldecyl Ascorbate (Vitamin C), Biosaccharide Gum-1, Vitis Vinifera (grape juice extract), Phenoxyethanol, Retinyl Palmitate (Vitamin A), DL Panthenol (Provitamin B5), Tocopheryl Acetate (Vitamin E), Yeast Extract, Orchis Mascula (Flower Extract), Simmondsia Chinensis (Jojoba Seed Extract), Sodium Hyaluronate, Spirulina Maxima Extract, Arnica (Montana Flower Extract), Camellia Sinensis (Leaf Extract), Magnesium PCA, Copper PCA, Zinc PCA, Sodium Chloride, Fragrance (Parfum).

Collagen Night Pak Aqua (Water), Propanediol, Glycerin, 1,2-Hexanediol, Triethanolamine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Soluble Collagen, Sodium Hyaluronate, Glucosamine HCI, Caffeine, Centella Asiatica (Gota Kola) Leaf Extract, Orchis Mascula (Orchid) Flower Extract, , Simmondsia Chinensis (Jojoba) Seed Extract, Spirulina Maxima Extract, Arnica Montana Extract, Camelia Sinensis (Green Tea) Extract, Bambusa Vulgaris (Golden Bamboo) Stem/ Leaf Extract, Pisum Sativum (Pea) Extract, Glucosamine HCI, Tocopheryl Acetate, Tocopherol (Vitamin E), Yeast Extract , Magnesium PCA, Copper PCA, Zinc PCA, Calcium Aluminum Borosilicate, CI 77891 (Titanium Dioxide), Silica, CI 77491 (Iron Oxides), Tin Oxide, Mica, CI 42090, CI 16035.

Daytime Moisturizer Oily to Acne Active Ingredient Salicylic Acid 1% Inactive Ingredients: Algae Extract, Ammonium Acryloydimethyltaurate/vp Copolymer, Arginine, Benzophenone-3, Bisabolol, Butylene Glycol, Butyrospermum Parkii, Caesalpinia Spinosa Gum, Caprylic/Capric Triglyceride, Caprylyl Glycol, Cetearyl Alcohol, Cetearyl Olivate, Ceteth-10 Phosphate, Cetyl Palmitate, Coffea Arabica Seed Oil, Cucumis Sativus Fruit Extract, Dicetyl Phosphate, Dimethicone, Epilobium Angustifolium Flower/Leaf/Stem Extract, Ethylhexyl Methoxycinnamate, Ethylhexylglycerin, Fragrance, Glucosamine Hcl, Glycereth-26, Glycerin, Hexylene Glycol, Hydrolyzed Ceasalpinia Spinosa Gum, Olea Europaea Fruit Oil, Orchis Morio Flower Extract, Panthenol, Persea Gratissima Oil, Phenoxyethanol, Potassium Sorbate, Simmondsia Chinensis Seed Oil, Sodium Hyaluronate, Sorbitan Olivate, Sorbitan Palmitate, Tetrahexyldecyl Ascorbate, Tetrapeptide-21, Tocopherol, Tocopheryl Acetate, Tripeptide-1, Synthetic Urea, Water | Aqua | Eau, Yeast Extract, Zingiber Officinale Root Extract.

SeneGence Product Knowledge Guide_120817

177

Normal to Oily Water (Aqua), Simmondsia Chinensis (Jojoba) Seed Oil, C12-20 Acid PEG-8 Ester, Octyl Methoxycinnamate, Benzophenone-3, Squalane, Caprylic/Capric Triglyceride, Caprylic/ Capric/Myristic/Stearic Triglyceride, Propylene Glycol, Aloe Barbadensis Leaf Juice, Algae Extract, Orchid Extract, Panthenol, Lecithin, Plankton Extract, Glucosamine HCL, Yeast Extract, Synthetic Urea, Allantoin, Tocopherol, Retinyl Palmitate, Sodium Hyaluronate, Cetearyl Alcohol, Dicetyl Phosphate, Ceteth-10 Phosphate, Carbomer, Galactoarabinan, Triethanolamine, Tetrasodium EDTA, Methylparaben, Propylparaben, Phenoxyethanol, Fragrance (Parfum). Colorants: Iron Oxides.

Normal to Dry Water (Aqua), Squalane, C12-20 Acid PEG-8 Ester, Caprylic/Capric Triglyceride, Glycereth-26, Octyl Methoxycinnamate, Benzophenone-3, Caprylic/ Capric/ Myristic/ Stearic Triglyceride, Orchid Extract, Algae Extract, Aloe Barbadensis Leaf Juice, Tocopherol, Retinyl Palmitate, Lecithin, Panthenol, Glucosamine HCL, Yeast Extract, Plankton Extract, Synthetic Urea, Sodium Hyaluronate, Cyclomethicone, Dimethicone Copolyol, Boron Nitride, Cetearyl Alcohol, Dicetyl Phosphate, Ceteth-10 Phosphate, Isodecyl Neopentanoate, Dimethicone, Allantoin, Carbomer, Triethanolamine, Disodium EDTA, Methylparaben, Propylparaben, Phenoxyethanol, Fragrance (Parfum), Mica, Bismuth Oxychloride, Iron Oxides.

Dry Water (Aqua), Moringa Oleifera (Moringa) Oil, Cetearyl Alcohol, Ethylhexyl Methoxycinnamate, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Orchis Morio (Orchid) Flower Extract, Simmondsia Chinensis (Jojoba) Seed Oil , Zingiber Officinale (Ginger) Root Extract, Algae Extract, Synthetic Urea, Glucosamine HCL, Hydrolyzed Ceasalpinia Spinosa Gum, Caesalpinia Spinosa Gum, Caprylic/Capric Triglyceride, Pentylene Glycol, Stearic Acid, Glyceric, Cetreareth, Algae Extract, Urea, Yeast Extract, Tocopheryl Acetate, Sodium Hyaluronate, Serine, Glycine, Glutamic Acid, Alanine, Lysine, Arginine, Threonine, Proline, Sodium PCA, Sodium Polyaspartate, Bisabolol, Benzophenone-3, Magnesium Ascorbyl Phosphate, Dimethicone, Polyamide-5, Trideceth-6, Sodium Polyacrylate, Dicetyl Phosphate, Ceteth-10 Phosphate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Betaine, Hydrogenated Polydecene, Sodium Hydroxide, Sorbitol, BHT, Ethylhexylglycerin, Caprylyl Glycol, Hexylene Glycol, Phenoxyethanol.

Evening Moisturizer Oily to Acne Active Ingredient Salicylic Acid 1% Inactive Ingredients: Water | Aqua | Eau, Caprylic/Capric Triglyceride, Cetearyl Alcohol, Glycerin, Butyrospermum Parkii, Glycereth-26, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Olea Europaea Fruit Oil, Cetearyl Olivate, Sorbitan Olivate, Tetrapeptide-21, Glucosamine

178

Section VIII: Product Claims & Ingredients

Hcl, Orchis Morio Flower Extract, Cucumis Sativus Fruit Extract, Zingiber Officinale Root Extract, Salix Alba Bark Extract, Algae Extract, Yeast Extract, Sodium Hyaluronate, Tetrahexyldecyl Ascorbate, Tocopheryl Acetate, Panthenol, Hydrolyzed Ceasalpinia Spinosa Gum, Caesalpinia Spinosa Gum, Arginine, Sorbitan Palmitate, Bisabolol, Synthetic Urea, Ammonium, Acryloydimethyltaurate/VP Copolymer, Dimethicone, Ceteth-10 Phosphate, Dicetyl Phosphate, Cetyl Palmitate, Tetrasodium Edta, Phenoxyethanol, Ethylhexylglycerin, Hexylene Glycol, Caprylyl Glycol, Fragrance.

Normal to Oily Water (Aqua), Sesamum Indicum (Sesame) Seed Oil, C12-20 Acid PEG-8 Ester, Simmondsia Chinensis (Jojoba) Seed Oil, Caprylic/Capric Triglyceride, Propylene Glycol, Caprylic/Capric/ Myristic/Stearic Triglyceride, Cetearyl Alcohol, Dicetyl Phosphate, Ceteth-10 Phosphate, Glucosamine HCL, Algae Extract, Yeast Extract, Synthetic Urea, Persea Gratissima (Avocado) Oil Unsaponifiables, Borago Officinalis Seed Oil, Orchid Extract, Tocopherol, Retinyl Palmitate, Sodium Hyaluronate, Carbomer, Triethanolamine, Methylparaben, Propylparaben, Diazolidinyl Urea, Fragrance (Parfum).

Normal to Dry Water (Aqua), Simmondsia Chinensis (Jojoba) Seed Oil, Persea Gratissima (Avocado) Oil, Squalane, C12-20 Acid PEG-8 Ester, Caprylic/Capric/Myristic/Stearic Triglyceride, Butylene Glycol, Cetearyl Alcohol, Dicetyl Phosphate, Ceteth-10 Phosphate, Glucosamine HCL, Algae Extract, Yeast Extract, Synthetic Urea, Orchid Extract, Tocopherol, Retinyl Palmitate, Panthenol, Sodium Hyaluronate, Carbomer, Triethanolamine, Disodium EDTA, Methylparaben, Propylparaben, Phenoxyethanol, Diazolidinyl Urea, BHT, Fragrance (Parfum).

Dry Water (Aqua), Moringa Oleifera (Moringa) Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Cetearyl Alcohol, Caprylic/Capric Triglyceride, Simmondsia Chinensis (Jojoba) Seed Oil, Pentylene Glycol, Glycerin, Stearic Acid, Orchis Morio (Orchid) Flower Extract, Zingiber Officinale (Ginger) Root Extract, Glucosamine HCL, Algae Extract, Synthetic Urea, S C, Yeast Extract, Sodium Hyaluronate, Hydrolyzed Ceasalpinia Spinosa Gum, Ceasalpinia Spinosa Gum, Tocopheryl Acetate, Magnesium Ascorbyl Phosphate, Panthenol, Serine, Glycine, Glutamic Acid, Alanine, Arginine, Lysine, Threonine, Proline, Sodium Pca, Sodium Polyaspartate, Bisabolol, Ceteareth-20, Dimethicone, Ceteth-10 Phosphate, Dicetyl Phosphate, Acrylates/C10-30, Alkyl Acrylate, Crosspolymer, Sodium, Hydroxide, Sorbitol, Betaine, BHT, Phenoxyethanol, Caprylyl, Glycol, Ethylhexylglycerin, Hexylene Glycol, Fragrance.

SeneGence Product Knowledge Guide_120817

179

SeneDerm EyeCare EyeCrème Cyclomethicone, Squalane, C12-15 Alkyl Benzoate, Synthetic Beeswax, Aluminum Starch Octenylsuccinate, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Aluminum/Magnesium Hydroxide Stearate, Boron Nitride, Helianthus Annuus (Sunflower) Seed Oil, Persea Gratissima (Avocado) Oil, Aleurites Moluccana Seed Oil, Macadamia Ternifolia Seed Oil, Glycine Soja (Soybean) Oil, Tocopherol, Retinyl Palmitate, Zea Mays (Corn) Oil, Cholecalciferol, Orchid Extract, Glucosamine HCL, Algae Extract, Yeast Extract, Synthetic Urea, BHT, Phenoxyethanol, Methylparaben, Butylparaben, Ethylparaben, Propylparaben, Violet 2 (CI 60725), Red 17 (CI 26100).

EyeLuminator Cyclopentasiloxane, C12-15 Alkyl Benzoate, Squalane, Synthetic Beeswax, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Aluminum Starch Octenylsuccinate, Aluminum/Magnesium Hydroxyde Stearate, Boron Nitride, Helianthus Annuus (Sunflower) Seed Oil, Triethoxycaprylylsilane, Persea Gratissima (Avocado) Oil, Aleurites Moluccana Seed Oil, Macademia Ternifolia Seed Oil, Phenoxyethanol, Methylparaben, Propylparaben, BHT, Tocopherol, Retinyl Palmitate, Zea Mays (Corn) Oil, Ethylparaben, Butylparaben, Isobutylparaben, Cholecalciferol, Water (Aqua Purificata) Purified, Synthetic Urea, Glucosamine HCL, Yeast Extract, Algae Extract, Alumina, Mica, Iron Oxides (CI 77491, CI 77891).

SeneDerm Solutions Polishing Exfoliator Water (Aqua), Propylene Glycol, Kaolin, Silica (Volcanic Ash), Glyceryl Stearate SE, Magnesium Aluminum Silicate, Disodium Cocoamphodipionate, Canarium Indicum (Nangai Seed Oil), Sodium Hyaluronate, Panthenol, Glucosamine HCL, Synthetic Urea, Allantoin, Corallina Officinalis (Blue Seaweed Extract), Orchis Morio (Orchid Flower Extract), Laminaria Digitata (Algae Extract), Saccharomyces Cerevisiae Extract, Stearamidopropyl Dimethylamine, Xanthan Gum, Caprylyl Glycol, Hexylene Glycol, Ethylhexylglycerin, Citric Acid (Q.S.), Benzoic Acid, Chlorphenesin, Phenoxyethanol, Fragrance (Parfum), Titanium Dioxide (CI77891)

Facial Resurfacer Water/Aqua, Juglans Regia (Walnut) Shell Powder, Silica (Volcanic Ash), Sodium Trideceth Sulfate, Carthamus Tinctorius (Safflower) Seed Oil, Sodium Lauroamphoacetate.

Cocamide Mea, Sodium Chloride, Peg-150 Distearate, Canarium Indicum (Nangai) Seed Oil, Corallina Officinalis (Blue Seaweed) Extract, Orchis Morio (Orchid) Flower Extract,

180

Section VIII: Product Claims & Ingredients

Laminaria Digitata (Algae) Extract, Saccharomyces Cerevisiae Extract, Sodium Hyaluronate, Panthenol, Glucosamine HCL, Tocopheryl Acetate (Vitamin E), Urea (Synthetic), Magnesium Aluminum Silicate, Citric Acid (Q.S.), Caprylyl Glycol, Hexylene Glycol, Propylene Glycol, Ethylhexylglycerin, Potassium Sorbate, Phenoxyethanol, Fragrance (Parfum)*, Iron Oxides (CI 77499).

LashExtend Clear and Colored Water (Aqua), Glycerin, Myristoyl Pentapeptide-17, Camellia Sinensis (White Tea) Extract, Chamomilla Recutita (Matricaria) Extract, Hydroxyethylcellulose, Sodium Chloride, Monobasic Sodium Phosphate, Dibasic Sodium Phosphate, Disodium EDTA. May contain: Phenoxyethanol, Tropolone. Polyester-5, Quaternium-15, Iron Oxides.

LipVolumizer Ricinus Communis Seed Oil, Caprylic/Capric Triglycerides, Tribehenin Myristyl Myristate, Cetyl Esters, Shea Butter, Ascorbyl Sodium Phosphate, Sodium PCA, Cetearyl Ethyl Hexanoate-Sorbitan-Isostearate-Portulaca Pilosa Extract-Sucrose Cocoate-Palmitoyl Tripeptide, Benzoic Acid, Glycereth-2 Cocoate, Hyaluronic Acid, Algae Extract, Orchid Extract, Yeast Extract, Glucosamine HCL, Tocopheryl Acetate, Retinyl Palmitate, Synthetic Urea, Sodium Hyaluronate, Flavor. May Contain; Calcium Aluminum Borosilicate, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Tin Oxide, Mica, Titanium Dioxide (Cl 77891), Iron oxides (Cl 77489, Cl 77491 Cl 77492, Cl 77499), Red 6 Lake (Cl 15850), Red 7 Lake( Cl 15850), Blue 1 Lake( Cl 42090), Red 33 Lake ( Cl 17200), Red 27 Lake (Cl 45410), Yellow 5 Lake Cl 19140, Yellow 6 Lake Cl 15985, Yellow 10 Lake Cl 47005, Red 40 Lake Cl 16035.

Anti-Wrinkle Treatment Water/Aqua/Eau, Acetyl Glutamyl Heptapeptide-1,1,3-Propanediol, Sesamum Indicum (Sesame Oil), Caprylic/Capric Triglycerides (Coconut Oil), Dimethicone dc 200,Butyrospermum Parkii (Shea Butter), Camellia Sinensis (Green Tea) Leaf, Simmondsia Chinensis (Jojoba), Squalene, Algae Extract, Orchid Extract, Tocopheryl Acetate (Vitamin E), Retinyl Palmitate (Vitamin A), Sodium Hyaluronate, Vegetable Glycerin, Cyclomethicone (Cyclopentasiloxane & Cyclohexasiloxane) dc 345, Hydrogenated Palm Kernel, Glycerides (and) Hydrogenated Palm Glycerides, Cetyl Alcohol (and) Glyceryl Stearate (and) PEG-75 Stearate (and) Ceteth-20 (and) Steareth-20, Sodium PCA, Benzoic Acid, Glycereth-2 Cocoate, Acrylates/C10- 30 Alkyl Acrylate Crosspolymer, Diazolidinyl Urea, Synthetic Urea, Yeast Extract, Glucosamine HCL, Titanium Dioxide, Fragrance.

Dark Circle Under Eye Treatment Water/ Eau/ Aqua, Aloe Barbadensis (Aloe Vera) LeafJuice, Polyacrylamide, Pfaffia Paniculata (Suma) Root Extract, Ptychopentalum Olaciodes (Muira Puama) Bark/ Stem Extract, Camellia Sinensis (Green Tea) Leaf Extract, Punica, Granatum (Pomegranate) Extract, Lilium Candidum (Lily) Flower Extract, Saccharomy Cescerevisiae Extract, Cucumis

SeneGence Product Knowledge Guide_120817

181

Sativus (Cucumber) Fruit Extract, Caffeine, Lactobacillus Ferment Lysate, Ethylhexylglycerin, Hexylene Glycol, Lactobacillus Ferment, Lauroyl Lysine, Peg-40 Hydrogenated Castor Oil, C13-14 Isoparaffin, Butylene Glycol.

Spot-On Blemish & Acne Treatment Active Ingredient Purpose Benzoyl Peroxide 9.48% Inactive Ingredients: Allantoin, Aloe Barbadensis (Aloe Vera) Leaf Juice, Bisabolol, C1314 Isoparaffin, Caprylyl Glycol, Dimethyl Isosorbide, Ethylhexylglycerin, Hexylene Glycol, Laureth-7, Menthoxypropanediol, Panthenol, Phenoxyethanol, Piroctone Olamine, Polyacrylamide, Water (Aqua), Zingiber Officinale (Ginger) Root Extract.

Nangai Oil Canarium Indicum (Nangai) Seed Oil, Glucosamine HCL, Laminaria Digitata (Brown Algae), Saccharomyces (Cerevisiae Extract), Phenoxethanol, Urea (Synthetic), Water/Aqua/Eau, Limonene (EU Fragrance Allergen), Linalool (EU Fragrance Allergen), Hexl Cinnamal (EU Fragrance Allergen), Lilial (EU Fragrance), Coumarin (EU Fragrance Allergen), Fragrance (Parfum).

NailExtend Water/Aqua, Glycerin, Myristoyl Pentapeptide-17, Sodium Hyaluronate, Glucosamine HCl, Algae Extract, Aloe Barbadensis Leaf Juice*, Panthenol (pro Vitamin B5), Yeast Extract, Lactic Acid, Beta Glucan, Sodium Chloride, Disodium EDTA, Sodium Borate, Hydroxyethyl Cellulose, Phenoxyethanol, Ethylhexylglycerin, Pentylene Glycol, Synthetic Urea. *decolorized

SenseCosmetics with SenePlex MakeSense Color Correcting Tinted Moisturizer Water/Aqua/Eau, Cyclopentasiloxane, Glycerin, Trimethylsiloxysilicate, PEG-10 Dimethicone, Dimethicone, Propanediol, Disteardimonium Hectorite, Tetrahexyldecyl Ascorbate (Vitamin C), Tocopheryl Acetate (Vitamin E), Orchis Mascula (Orchid) Flower Extract, Simmondsia Chinensis (Jojoba) Seed Extract, Panthenol (Vitamin B), Retinyl Palmitate (Vitamin A), Arnica Montana Flower Extract, Camellia Sinensis (Green Tea) Leaf Extract, Spirulina Maxima Extract,Stearoxymethicone/Dimethicone Copolymer, Phenethyl Alcohol, Sodium Chloride, Caprylhydroxamic Acid, Sodium Hyaluronate, Yeast Extract (FAEX), Benzyl Benzoate, Copper PCA, Magnesium PCA, Zinc PCA, Fragrance (Parfum), Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499), Methicone.

182

Section VIII: Product Claims & Ingredients

MakeSense Silk Water (Aqua), Butylene Glycol, C12-15 Alkyl Benzoate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Glycerin, Enantia Chlorantha Bark Extract, Oleanolic Acid, Glucosamine HCL, Polysorbate 20, Isocetyl Stearate, Phenoxyethanol, Sodium Hyaluronate, Retinyl Palmitate (Vitamin A), Orchis Mascula Flower Extract, Simmondsia Chinensis (Jojoba) Seed Extract, Spirulina Maxima Extract, Arnica Montana Flower Extract, Camellia Sinensis Leaf Extract, Bambusa Vulgaris (Bamboo) Extract, Pisum Sativum (Pea) Extract, Panthenol (Vitamin B), Tetrahexyldecyl Ascorbate (Vitamin C), Tocopheryl Acetate (Vitamin E), Yeast Extract, Magnesium PCA, Copper PCA, Zinc PCA, Sodium Hydroxide, Acrylates/ Steareth-20 Methacrylate Copolymer, Carbomer, Potassium Sorbate, Fragrance (Parfum).

MakeSense® Original Foundation / MakeSense® Pearlizer Water/Aqua/Eau, Cyclopentasiloxane, Alcohol Denat, Propylene Glycol, Dimethicone, Sodium Chloride, Trimethylsiloxysilicate, PEG/PPG-19/19 Dimethicone, PEG/PPG-20/15 Dimethicone, C13-16 Isoparaffin, Triethoxycaprylylsilane, Tocopherol, Retinyl Palmitate (Vitamin A), Glucosamine HCL, Laminaria Digitata (Algae) Extract, Saccharomyces Cerevisiae (Yeast) Extract, Corallina Officinalis (Blue Seaweed) Extract, Orchis Morio (Orchid) Flower Extract, Cyclomethicone, Cyclotetasiloxane, Aluminum/Magnesium Hydroxide Stearate, C10-13 Isoparaffin, Dimethiconol, Synthetic Urea, Ethylhexylglycerin, Caprylyl Glycol, Hexylene Glycol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Phenoxyethanol, Iron Oxides (CI77492), Iron Oxides (CI77491), Titanium Dioxide (CI77891).

MakeSense® Advanced Anti-Aging Foundation Water/Aqua/Eau, Dimethicone, Polysilicone-11, Mica, Titanium Dioxide (CI 77891), Methicone, Cyclopentasiloxane, PEG-10 Dimethicone, Glycerin, Isododecane, Isobutylmethacrylate/BisHydroxypropyl Dimethicone Acrylate Copolymer, Polymethylsilsesquioxane, Carrageenan, Phenoxyethanol, Triethoxycaprylylsilane, Sodium Chloride, Sodium Hyaluronate, Lycium (Chinese Fruit) Extract, Vassinum Angustifolium (Blueberry) Fruit Extract, Vaccinum Macrocarpon (Cranberry) Fruit Extract, Aribidopsis Extract, Orchis Mascula (Orchid) Flower Extract, Simmondsia Chinensis (Jojoba) Seed Extract, Spirulina Maxima Extract, Arnica Montana (Flower) Extract, Camellia Sinensis (Leaf) Extract, Yeast Extract, Retinyl Palmitate (Vitamin A), Panthenol (Vitamin B), Tetrahexyldecyl Ascorbate (Vitamin C), Tocopheryl Acetate (Vitamin E), Lecithin, Ergothioneine, Disteardimonium Hectorite, Magnesium PCA, Copper PCA, Zinc PCA, Sodium Benzoate, Potassium Sorbate May Contain: Iron Oxide (CI 77491), Iron Oxide (CI 77492), Iron Oxide (CI 77499).

Corrective Color Concealer/Blender Deionised Water( Aqua ), Cyclopentasiloxane (and) Dimethiconol, Cyclopentasiloxane (and) PEG/PPG-18/18 Dimethicone, Propanediol, Ethanol SDA 40B, Dimethicone, Cyclopentasiloxane, C30-45 Alkyl Methicone (and) C30-45 Olefin, Sodium Chloride, Polysorbate 20, Glycereth-2 Cocoate, Benzoic Acid, Diazolidinyl Urea, Urea(Carbamide), Algae Extract, Orchis Morio (Orchid )Extract, Yeast Extract , Glucosamine HCL, Tocopheryl Acetate, Retinyl Palmitate, Sodium Hyaluronate, May Contain (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Zinc Oxide (CI 77947).

SeneGence Product Knowledge Guide_120817

183

BlushSense™ Deionised Water( Aqua ), Cyclopentasiloxane (and) Dimethiconol, Cyclopentasiloxane (and) PEG/PPG-18/18 Dimethicone, Propanediol, Ethanol SDA 40B, Dimethicone, Cyclopentasiloxane, C30-45 Alkyl Methicone (and) C30-45 Olefin, Sodium Chloride, Polysorbate 20, Glycereth-2 Cocoate, Benzoic Acid, Diazolidinyl Urea, Urea(Carbamide), Algae Extract, Orchis Morio (Orchid )Extract, Yeast Extract , Glucosamine HCL, Tocopheryl Acetate, Retinyl Palmitate, Sodium Hyaluronate, May Contain (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Zinc Oxide (CI 77947).

ShadowSense (Matte & Shimmer) Isododecane, Cyclopentasiloxane, Trimethylsiloxysilicate, Disteardimonium Hectorite, Phenyl Trimethicone, Tribehenin, Stearalkonium Hectorite, Petrolatum, Synthetic Beeswax, Jojoba Esters, Isopropyl Jojobate, Jojoba Alcohol, Alcohol Denat, Propylene Carbonate, Polysilicone-11, Silica, Calcium Sodium Borosilicate, Tocopherol Acetate (Vitamin E), Retinyl Palmitate (Vitamin A), Algae Extract, Orchis Mascula (Orchid) Extract, Yeast Extract, Propylparaben. Glucosamine HCL, Synthetic Urea MAY CONTAIN: +/- Titanium Dioxide (CI 77891), Mica (CI 77019), Iron Oxides (CI 77491, CI 77492, CI 77499), FD&C Yellow No 5 Lake (CI 19140), Ultramarines (CI 77007), Manganese Violet (CI77742), FD&C Blue No 1 Aluminum Lake (CI 42090:2), Tin Oxide (CI 77861), Chromium Oxide Greens (CI 77288), FD&C Yellow No 5 Lake (CI 19140)

LipSense® & LinerSense® Denatured Alcohol, Acrylates/Octylacrylamide Copolymer, Isostearyl Alcohol, Silica, Fragrance (Parfum), Water (Aqua), Paeonia Suffruticosa Root Extract, Hypericum Perforatum Extract, Tilia Cordata Flower Extract, Isodonis Japonicus Extract. May Contain: Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163), Yellow 5 Lake (CI 19140), Orange 5 (CI 45370), Red 33 Lake (CI 17200), Blue 1 Lake (CI 42090), Red 7 Lake (CI 15850), Red 28 Lake (CI 45410), Red 6 Lake (CI 15850), Red 27 Lake (CI 45410:2), Hydrogenated Polyisobutene, Palmitic Acid, Methicone.

LipSense Moisturizing Lip Balm Petroleum, Paraffin, Tocopherol, Butyrospermum Parkii (Shea Butter), Cocos Nucifera (Coconut Oil), Theobroma Cacao (Cocoa) Seed Butter, Retinyl Palmitate, Water (Aqua), Corallina Officinalis (Blue Seaweed) Extract, Propylene Glycol, Synthetic Urea, Orchis Morio (Orchid) Flower Extract, Glucosamine Hcl, Algae Extract, Saccharomyces Cerevisiae Extract, Phenoxyethanol, Methylparaben, Propylparaben, Disodium EDTA.

LipSense Gloss Dimethicone, Synthetic Beeswax, Tocopherol, Butyrospermum Parkii (Shea Butter), Tocopherol, Trimethylsilylamodimethicone, Octoxynol-40, Isolaureth-6, Propylene Glycol,

184

Section VIII: Product Claims & Ingredients

Propylparaben. May Contain: Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850), Galactoarabinan, Ferric Ferrocyanide (Cl 77510).

Ooops!™ Remover Isostearyl Alcohol, Polybutene, Coco-Caprylate, Retinyl Palmitate (Vitamin A), Panthenol (pro Vitamin B5), Tetrahexyldecyl Ascorbate (Vitamin C), Tocopheryl Acetate (Vitamin E), Caprylyl Glycol, Hexylene Glycol, Phenoxyethanol, Dicaprylyl Carbonate, Isohexadecane, Flavor.

EyeSense® Denatured Alcohol, Dimethicone, PPG-20 Methyl Glucose Ether, Acrylates /Octylacrylamide Copolymer, Hydroxypropylcellulose, Silica. May Contain: Iron Oxides, Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Chromium Hydroxide Green (CI 77289), Blue 1 Lake (CI 42090), Red 33 Lake (CI 17200).

BrowSense® Denatured Alcohol, Propylene Glycol, Acrylates/Octylacrylamide Copolymer, Isostearyl Alcohol, Hydroxypropylcellulose, Galactoarabinan. May Contain: Titanium Dioxide (CI 77891), Iron Oxides, Pigment Yellow 42.

LashSense® Isododecane, Aqua/Water, Ester Of Hydrogenated Rosin, C30-45, Alkyldimethylsilyl, Polypropylsilsesquioxane, Disteardimonium Hectorite, Cyclopentasiloxane, Peg-30 Dipolyhydroxystearate, (Ci 77499) Iron Oxide, Polybutene, Carnauba Wax/Copernicia, Cerifera, Alcohol, Hydrated Silica, Phenoxyethanol, Polyquaternium-10, Hydrated Silica, Phenoxyethanol, Polyquaternium-10, Ethylhexylglycerin.

UnderSense Water (Aqua), PPG-17/IPDI/DMPACopolymer, Titanium Dioxide (CI 77891), Volcanic Ash, Stearic Acid, Triacontanyl PVP, Glyceryl Stearate Se, VP/Eicosene Copolymer, PEG-40 Hydrogenated Castor Oil, Iron Oxides (CI 77499), Phenoxyethanol, Acrylates Copolymer, Galactoarabinan, Ethylhexylglycerin, Aminomethyl Propanol.

Translucid Loose Powder Talc, Lauroyl Lysine, Silica, Methicone, Nylon-12, Kaolin, Boron Nitride, Dipotassium Glycyrrhizate, Allantoin, Bisabolol, Tocopherol, Water, Ascorbyl Palmitate, Acetyl

SeneGence Product Knowledge Guide_120817

185

Hexapeptide-3. MAY CONTAIN: Titanium dioxide (CI 77891), Mica (CI 77019), Iron Oxides (CI 77491) (CI 77492) (CI 77499), Red 7 Lake (C I 15850 :1).

Fooops! SenseCosmetics Dual-Phase Color Remover Water, Isohexadecane, Coco-Caprylate, Dicaprylyl Carbonate, Hexylene Glycol, Sodium Chloride, Benzyl Alcohol, Dipotassium Phosphate, Vitamin A Palmitate (Vitamin A), DL Panthenol (Vitamin B), Tetrahexydecal Ascorbate (Vitamin C), Tocopheryl Acetate (Vitamin E), Glycerin(and)Yeast Extract (and) Orchis Mascula Flower Extract (and) Simmondsia Chinensis (Jojoba) Seed Extract, Sodium Hyaluronate (and) Spirulina Maxima Extract, Arnica Montana Flower Extract, Camellia Sinensis Leaf Extract, Magnesium PCA, Copper PCA, Zinc PCA, Potassium Phosphate, Tetrasodium EDTA, FD&C Blue #1.

SeneDerm Body Care Body Wash Water (Aqua), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Butylene Glycol, Hydroxypropyl Methylcellulose, Orchid Extract, Algae Extract, Glucosamine HCL, Yeast Extract, Synthetic Urea, Sodium Hyaluronate, Aloe Barbadensis Leaf Juice, Panthenol, Tetrasodium EDTA, Methylparaben, Methylchloroisothiazolinone, Methylisothiazolinone, Fragrance (Parfum), Red 33 (CI 17200), Blue 1 (CI 42090).

Body Scrub Water (Aqua), Mineral Oil, Volcanic Ash, Cetearyl Alcohol, Glyceryl Stearate, PEG-100 Stearate, Sodium Lauryl Sulfate, Fragrance (Parfum), Butyrospermum Parkii (Shea Butter), Theobroma Cacao (Cocoa) Seed Butter, Cocos Nucifera (Coconut) Oil, Aloe Barbadensis Leaf Juice, Retinyl Palmitate, Tocopherol, Orchid Extract, Glucosamine HCL, Yeast Extract, Sodium Hyaluronate, Synthetic Urea, Triethanolamine, Algae Extract, Phenoxyethanol, Isopropylparaben, Isobutylparaben, Butylparaben.

Advanced Hydration Body Lotion Water, Prunus Domestica (Plum) Seed Oil, Glycerin, Caprylic/Capric Triglyceride, Hydrogenated Vegetable Glycerides, Butyrospermum Parkii (Shea) Butter, Simmondsia Chinensis (Jojoba) Seed Oil, Sodium Hyaluronate, Cetyl Alcohol, Stearyl Alcohol, Myristyl Myristate, Clyopentasiloxane, Dimethicone, Phenoxyethanol, Bambusa Vulgaris (Golden Bamboo) Extract, Pisum Sativum (Pea) Extract, Glucosamine HCL, Retinyl Palmitate (Vitamin A), DL Panthenol (Vitamin B), Tetrahexyldecyl Ascorbate (Vitamin C), Tocopheryl Acetate (Vitamin E), Yeast Extract, Orchis Mascula (Orchid) Flower Extract, Spirulina Maxima Extract, Arnica Montana Flower Extract, Camellia Sinensis (Tea) Leaf Extract, Magnesium PCA, Copper PCA, Zinc PCA, Sodium Stearoyl Glutamate, Polyglycerl-2 Stearate, Sodium Polyacrylate, Cetyl Esters.

186

Section VIII: Product Claims & Ingredients

Hand Cream with Shea Butter Water (Aqua), Aloe Barbadensis Leaf Extract, Caprylic/Capric Triglycerides, Isopropyl Palmitate, Glycerin, Stearic Acid, Glyceryl Stearate, PEG-100 Stearate, Stearyl Alcohol, Butyrospermum Parkii (Shea Butter), Glucosamine HCl, Algae Extract, Yeast Extract, Synthetic Urea, Orchid Extract, Dimethicone, Tocopheryl Acetate, Borago Officinalis Seed Oil, Camellia Sinensis (White Tea) Extract, Cucumis Sativus (Cucumber) Fruit Extract, Chamomilla Recutita (Matricaria) Extract, Fragrance (Parfum), Sodium Stearate, NaCarbomer, Disodium EDTA, DMDM Hydantoin, Blue 1, Red 33.

Shea Butter Body Cream Mineral Oil, Water Purified, Synthetic Beeswax, Paraffin, Glyceryl Stearate, PEG-100 Stearate, PPG-2-Isodeceth-12, Stearyl Alcohol, Sodium Borate, Olea Europea (Olive) Fruit Oil, Butyrospermum Parkii (Shea Butter) Yeast Extract, Algae Extract, Orchid Extract, Tocopherol, Retinyl Palmitate, Panthenol, Glucosamine HCL, Sodium Hyaluronate, Synthetic Urea, Phenoxyethanol, Isopropylparaben, Isobutylparaben, Butylparaben, Fragrance (Parfum).

Detoxifying & Moisturizing Mask Water, Kaolin, Glycerin, Glyceryl Stearate, Ceteareth-20, Ceteareth-12, Cetearyl Alcohol, Cetyl Palmitate, Dicaprylyl Carbonate, Stearalkonium Hectorite, Propylene Carbonate, Vegetable Oil, Dicaprylyl Carbonate, Pentaerythrityl Distearate, Propanediol, Tapioca Starch (and) Polymethylsilsesquioxane, Phenoynethonol, Vitamin A Palmitate (Vitamin A), DL Panthenol (Vitamin B), Tetrahexydecal Ascorbate (Vitamin C), Tocopheryl Acetate (Vitamin E), Yeast Extract, Orchis Mascula Flower Extract, Simmondsia Chinensis (Jojoba) Seed Extract, Sodium Hyaluronate, Spirulina Maxima Extract, Arnica Montana Flower extract, Camellia Sinensis Leaf Extract, Magnesium PCA, Copper PCA, Zinc PCA, Tetrasodium EDTA, Colorants: Iron Oxides, Polyester-5, PVP, Fragrance (Parfum).

Self-Tanning Bronzing Coconut Milk Water/Aqua/Eau, Dihydroxyacetone, Erythrulose, Glycerin, Cetearyl Wheat Straw Glycosides, Cetearyl Alcohol, Dimethicone, Macadamia Ternifolia Seed Oil, Caprylic/Capric Triglycerides, Hydrolyzed Algin, Magnesium Sulfate, Manganese Sulfate, Cellulose Gum, Octyldodecyl Olivate, Propanediol, Cocos Nucifera (Coconut) Water, Lecithin, Cocos Nucifera (Coconut) Fruit Juice, Glyceryl Caprylate, Glyceryl Undecylenate, Sodium Benzoate, Citric Acidhol, Hydrolyzed Prunus Domestica (Plum) Seed Oil, Phenoxyethanol, Ethylhexylglycerin, Butyrospermum Parkii (Shea) Butter, Sodium Hyaluronate, Glucosamine HCL, Glycerin, Retinyl Palmitate (Vitamin A), DL Panthenol (Vitamin B), Tetrahexyldecyl Ascorbate (Vitamin C), Tocopheryl Acetate (Vitamin E), Bambusa Vulgaris (Golden Bamboo) Extract, Pisum Sativum (Pea) Extract, Yeast Extract, Orchis Mascula (Orchid) Flower Extract, Simmondsia Chinensis (Jojoba) Seed Extract, Sodium Hyaluronate, Spirulina Maxima Extract, Arnica Montana Flower Extract, Camellia Sinensis Leaf Extract, Magnesium PCA, Copper PCA, Zinc PCA, Sorbic Acid, Fragrance/Parfum.

SeneGence Product Knowledge Guide_120817

187

SeneSun SPF 30 SunScreen: Active Ingredients: Ethylhexyl Methoxycinnamate (7.5%), Homosalate (6.0%), Benzophenone-3 (6.0%), Ethylhexyl Salicylate (5.0%) Inactive Ingredients: Water (Aqua Purificata) Purified, C12-15 Alkyl Benzoate, Polysorbate 20, Aloe Barbadensis Leaf Juice, Orchid Extract, Algae Extract, Glucosamine HCL, Yeast Extract, Tocopherol, Tocopheryl Acetate, Retinyl Palmitate, Dimethicone, Sodium PCA, Ethylhexyl Palmitate, Tricontanyl PVP, Acrylates/C10-30 Alkyl Acrylates Crosspolymer, Tetrasodium EDTA, Urea, Triethanolamine, Phenoxyethanol, Methylparaben, Ethylparaben, Butylparaben, Propylparaben, Isobutylparaben, Fragrance (Parfum).

Abundance Parfum: Alcohol Denat., Fragrance (Parfum), Glucosamine HCl, Algae Extract, Saccharomyces Cerevisiae Extract, Panthenol (pro Vitamin B5), Tocopheryl Acetate (Vitamin E), Synthetic Urea, Water. May Contain: Yellow 5 (CI 19140), Blue 1 (CI 42090), Red 33 (CI 17200).

188

Section VIII: Product Claims & Ingredients

Section IX – Product Tips Please read below for helpful additional tips for the use and enjoyment of SeneGence products. Of course, always also read and follow the directions for use on the product label or instruction sheet.

SeneDerm SkinCare System SeneSpa Relax, Rejuvenate and Refresh in less than 30 minutes. Here’s how: Retreat to your inner sanctum – your dressing area. (No entry or knocking on the door allowed for the following 30 minutes); Wrap yourself in a warm cozy robe; Tune into soft music; lower lights to soft lighting hues (for a few minutes). Now you are ready to begin your very own luxurious and rejuvenating experience. Follow these steps: Cleanse face with SeneDerm 3-in-1 Cleanser. Rinse by splashing warm water softly over facial area and throat. (2 minutes) Gently massage SeneDerm Climate Control into facial area using tips of fingers moving in small circular movements beginning at the hairline moving inward to center of face. Massage into throat area. (1 minute) Repeat Climate Control application by gently massage Climate Control into facial area using tips of fingers moving in small circular movements beginning at the hairline moving inward to center of face. Massage into throat area. (1 minute) Apply SeneDerm Evening Moisturizer generously over entire facial and throat area. Slightly steam by covering with a warm, wet wash cloth (white). Relax while steaming. After steaming– remove excess Evening Moisturizer with warm, wet wash cloth (white). (10 minutes) Repeat Climate Control application by gently massaging Climate Control into facial area using tips of fingers moving in small circular movements beginning at the hairline moving inward to center of face. Massage into throat area. (1 minute) Repeat step 6 using SeneSerum-C. You have 2 choices depending upon time of day of facial: Choice #1: If you are preparing for the day: Softly spread a generous amount of SeneDerm Daytime Moisturizer over entire facial and throat area. (1 minute) Gently stipple SeneDerm EyeCrème around eye area. (1 minute) Apply SeneDerm MakeSense Foundation shade to facial area. Complete make up application. (1 minute) You look rejuvenated…….Make it a Fantastic SeneDay! SeneGence Product Knowledge Guide_120817

189

Choice #2: If you are preparing for sleep: Repeat application of SeneDerm Evening Moisturizer generously over entire facial and throat area. (1 minute) Gently stipple SeneDerm EyeCrème around eye area. (1 minute) You are extremely relaxed…….Sweet SeneDreams!

3-in-1 Cleanser Combos to Clean and Moisturize Use a combination of Cleansers on a daily basis for the very best results. Use the most moisturizing formulation at the end of a long day (3-in-1 Cleanser Dry) to hydrate and rejuvenate tired skin after a long day. Use 3-in-1 Cleanser Normal to Oily as an exfoliate to stimulate and invigorate skin in the morning shower.

Climate Control Alleviates Dryness Climate Control is the perfect product to use on virtually any dry spot on your body. To alleviate dryness, spritz Climate Control to dry area and rub in. Cover Climate Control with any SeneDerm Moisturizer, Lotion, or Cream to ‘seal in moisture’.

That Burning Feeling Climate Control relieves that burning feeling that comes with a sunburn. Massage into any burned area on skin’s surface for immediate relief. It’s great to massage into burned scalps.

Nangai Oil Massage Oil Nangai Oil is fantastic to use as an additive to any massage lotion or oil adding essential oils and vitamins that will help invigorate skin.

190

Section IX – Product Tips

DayTime Moisturizer Hand Care After applying DayTime Moisturizer to face and throat area each morning, rub the remains onto the back of hands to deliver a mechanical shield equivalency of SPF 15. It will help to protect hands from the sun’s rays and help to prevent sun spot discolorations.

Evening Moisturizer Enhanced Daytime Protection In the event your skin is feeling temporarily dry, try using Evening Moisturizer during the day under Foundation for a day or two. It will help maintain skin’s moisture content for a longer period of time; or, wear under foundation during cold and windy days.

EyeCrème Mix for Moisture Mix Eye Creme with your favorite foundation before applying foundation to dry skin under eyes; mix with shadows before eyelid application. It will help maintain precious moisture and add extra protection for delicate skin.

EyeLuminator Moisturizing Base Shadow EyeLuminator is the perfect eye shadow base blended across eyelids that creates a soft and beautiful, yet moisturizing glisten to alluring eyes.

SeneGence Product Knowledge Guide_120817

191

SeneDerm Solutions LashExtend Brows Have Hair, Too LashExtend has been found by many to help fill in hairless spots throughout the brow area.

Apply twice a day to sparse hair follicles to help increase hair growth.

LipVolumizer To Top Or Not Apply to clean dry lips twice a day, once at night before bedtime and once in the morning following tooth brushing to allow solution to penetrate vermillion (surface of lips) prior to application of LipSense. However, LipVolumizer can be used after application of LipSense but may affect the long lasting color properties of the product.

Anti-Wrinkle Treatment Line-a-Way Where to apply? Anti-Wrinkle Treatment was formulated to effect light to medium wrinkles (lines) found in the areas of the face affected by muscle movement, i.e. forehead wrinkles, Frau Area between the eye brows, smile lines, laugh lines and crows feet.

SenseCosmetics with SenePlex MakeSense Foundation/Pearlizer Foundation Mix & Match Darker shades of MakeSense Foundation may be used to contour face. Lighter shades may be used as highlighters.

Finding the Right MakeSense Foundation Shade

192

Section IX – Product Tips

To choose the perfect all-around MakeSense Foundation shade, apply a small sample of the shade to the jaw line of your face between the ear and chin. If it is the correct shade it should disappear and blend perfectly. If makeup can be seen, it’s the wrong color. Does it look too yellow? Try a cooler shade. If it looks too pinkish, go for a warmer tone.

Pearlizer Glow Mix Pearlizer with any shade of MakeSense Foundation to create a glowing natural look.

BrowSense Kit Famous Beverly Hills brow aesthetician, Anastasia, sells a brow kit. To create a Brow Kit use BrowSense, ShadowSense and Pearlizer; apply to Brow. Brush Pearlizer under brow for great look. For application use a smaller SenseCosmetics detail brush from brush collection.

Blend to Texture BlushSense For BlushSense shades that have a matte finish; Perfect to use for two types of finishes – matte and Pearlized. Add a drop of Pearlizer to any shade of BlushSense.

Soften ShadowSense Mix a drop of Pearlizer together with ShadowSense shade. Remember to allow each shade layer to slightly ‘set’ and dry before applying next shade layer.

Top Coat Shadow Apply ShadowSense shades. Allow to set. When dry, using blending brush, lightly stroke a layer of Pearlizer across eyelid or on middle of eyelid to pop color.

Moisturizing Tint Mix MakeSense Pearlizer with DayTime Moisturizer for a truly beautiful ‘al-natural’ glow.

SeneGence Product Knowledge Guide_120817

193

Pearlized Highlighter Highlight any part of your skin to achieve a ‘highlight’. Above lip, tap a tiny bit of Pearlizer above bow of lip using a blending brush. With blush brush, tap a touch of Pearlizer just off to right of cheek bone to make cheekbones look higher.

MakeSense Concealer/Blender Shades for the Sun Everyone’s skin turns a few shades darker in the Summertime, even if you’re diligent about applying sun protection. If you’re tan and want to cover only imperfections, apply a MakeSense Concealer or a MakeSense Foundation shade that’s at least one shade darker than your regular color. Using a SenseCosmetics Blush Brush blend onto skin a SeneDerm Translucid Loose Bronzer in place of liquid foundation.

Natural Concealing Blending is the key! After applying first layer of MakeSense Foundation and selecting the correct shade for a specific need (names of concealer will make selection simple), dot concealer in the areas needed; pat gently using a cosmetic sponge or blending brush. If area is still discolored, layer a dot of foundation over the concealer and gently pat until the two are blended together. Set with your chosen shade of SeneDerm Translucid Loose Powders and go!

Eliminate Dark Circles Dark circles can be the result of lack of sleep, stress, staring at the computer for long periods of time, not drinking enough water, working late hours and heredity. All of these can be minimized and controlled (except for heredity).

To conceal darkness and bags under the eyes, place the concealer on the shadow running the length just beneath the bag, not the bag itself; otherwise you’ll end up highlighting, rather than hiding the problem.

Look Younger Remove years from your face by applying a slightly lighter concealer or MakeSense Foundation shade to the downward turning lines at the corner of your mouth.

194

Section IX – Product Tips

BlushSense Versatile Shading Use MakeSense Blender (white) to soften the shade of any BlushSense to create a natural look.

LipSense Substitute Use ShadowSense as the first lip shade layer to help create a rich matte lip look.

ShadowSense Shadow for Blush Many ShadowSense shades may be used as Blush for cheeks.

Tattoo Peek-a-boo Use natural skin shades of ShadowSense to help hide tattoos.

LipSense Layering Always demonstrate the layering process of LipSense at each and every demonstration to make sure customers understand the importance of layering. The best way to do this is to use a Highlighter, Ice or Shimmer Shade as the third layer.

Tacky Lips Be sure to keep your lips apart while applying LipSense, and resist the urge to press your lips together like you would with regular lipsticks. Pressing the lips together is not necessary to disperse the color, and it may create a tacky feel to you.

That Tingling Sensation You may feel a slight tingling sensation, and if so, it is just an indication that your lips are quite dry. Once you apply the Moisturizing Gloss, any tacky or tingling feeling will subside SeneGence Product Knowledge Guide_120817

195

immediately. After using the products for a few weeks, your lips should become beautifully conditioned and all tingling should subside. Just be sure to reapply moisturizing gloss throughout the day to keep the color fresh and your lips conditioned.

Customize Blending Shades Create your own custom shades by layering a combination of different colors. LipSense Classic Colors, Highlighters, and Shimmers blend together so easily and beautifully, you can create a versatile wardrobe of lip color like no other. WE ARE THE ONLY Liquid Lip Color in the market today that can blend colors together for a one–of–a–kind custom color and look for each user.

Customize Mixing Products Mix LipSense with powders to give pearly glow. Bronzing powders grab to moist skin. Water down with Pearlizer.

LinerSense Line Lips & Eyes Use LinerSense as eyeliner to expand eye look choices.

Ooops! Remover De-Spotter Dab Ooops! Remover onto any LipSense spots spilled on clothing. Let set and wipe with warm water just before it dries completely.

EyeSense Beauty Mark Use EyeSense shades to draw a natural looking-perfectly-placed beauty mark on cheek or throat. It won’t budge.

196

Section IX – Product Tips

BrowSense No-More-Grey Use the bristled brush end of BrowSense to comb through grey brows. Thrust brush into BrowSense solution and cover with BrowSense.

LashSense Wand Application The wand of LashSense is curved. When applying LashSense turn the curve away from the eye. This will allow you to reach even the tiniest of lashes to make lashes look thicker.

Translucid Loose Powder Powder Perfect Carry Translucid Loose Powders in the Dispensing Brush in your purse to use to absorb excess oil and perspiration throughout the day.

Versatile Textured Looks Translucid Loose Powder in Bronze Dust are versatile and can be used to add texture, dimension, and depth to other color cosmetics applications such as: • Eye Shadows • Blushes

Perking Pale Cheeks To add dimension, use Translucid Loose Powder in Bronze Dust. The reddish brown tones help counteract the ruddiness brought on by colder air. When applying use a large blending blush brush, tap areas of your face that naturally pick up color from the sun: your forehead, nose, cheeks, and chin.

SeneGence Product Knowledge Guide_120817

197

Evening Glam Don’t forget to brush the top of your shoulders and your décolleté with the Bronzing Powder to give your skin a warm dewy glow.

LipDimension Use as highlighters for your lips to give them extra dimension. Apply Bronzer before lip color dries and prior to application of moisturizing gloss.

SeneDerm BodyCare Body Wash Demoing Body Wash At your demos, drop a dollop of Body Wash onto the Pooof, then dampen the Pooof with some water from a glass. Rub the Body Wash and Pooof across your arm. Guests will be amazed at the amount of lather. Let dry naturally and let guests feel how smooth and moist your skin feels.

Body Scrub Exfoliation Tips; Mechanical versus Chemical There are two main types of exfoliates: mechanical and chemical.

Mechanical exfoliating is skin treatment where the upper layers of dead skin cells are sloughed off by a loofah sponge, brush, or by other means. Mechanical exfoliating products contain minuscule pieces of grit that, when rubbed on your skin, dislodge the dead skin cells. The SeneGence preferred grit comes from volcanic ash and various other mild and natural ingredients within the skin care line.

Chemical exfoliating does the same task as their mechanical siblings but by using a variety of acids in place of the grit. Chemical exfoliating products usually contain alpha-hydroxy acids, beta-hydroxy acids, or salicylic acids and literally burn and peel the surface cells from the skin. We do not encourage harsh exfoliation of this type.

198

Section IX – Product Tips

Face Exfoliation Exfoliate at least once a week to remove dead skin cells which will help your products (including your sunscreen and moisturizers) penetrate deeper into the epidermis and become more effective.

Moisture is a Must If you exfoliate your face regularly with a mask or scrub, keep moisturizer on your face at all times as the moisturizer helps to minimize moisture loss.

Exfoliation and Contact Lenses Please, use care exfoliating, if you are a contact lens wearer, particularly rigid gas permeable varieties. The tiny particles of an exfoliate can lodge underneath the lens and scratch your cornea! Keep your eyes shut while rinsing, and rinse well, as the particles can run down your face into your eyes from your forehead, even if you’re cautious. This may seem self-evident, but you can’t be too careful with your eyes!

Oily Skin Exfoliation If you have oily skin, you can gently exfoliate about 3-4 times a week. In the Summer, exfoliating needs to be kicked up a notch because the sweat acts like a layer of glue which will cause dead skin cells to stick together and coat your face and body.

Cellulite Exfoliation Women with cellulite should try to exfoliate the thighs daily, if possible. Alternatively, use an exfoliating hand glove when washing, in order to stimulate the blood circulation and dispose of toxic waste products.

A Little Mechanical Help for the Body The skin naturally exfoliates by shedding its dead top layers, however you will exfoliate “mechanically” by using our Body Pooof and Body Scrub in areas that are difficult to naturally exfoliate like knees, elbows and where-ever dry skin tends to build up.

Scale Away Dead Skin Brush dry skin before getting into the shower or bath. You can use a loofah, exfoliating gloves or a body exfoliating brush. Start at the soles of the feet and work your way up.

SeneGence Product Knowledge Guide_120817

199

Hands and Feet Exfoliation SeneDerm with SenePlex Body Scrub softens hands and feet beautifully between manicures and pedicures because the emollients make it so moisture-rich.

Self- Tanning Exfoliation Exfoliate prior to applying your self-tanner for an even and natural glow.

Bikini Area Exfoliation Exfoliating regularly will help prevent ingrown hairs and promotes smoother skin.

Too Much Exfoliation Never over exfoliate with excessively abrasive exfoliating products, or you run the risk of bursting the delicate blood vessels under the skin. If the vessels burst, your skin may appear permanently flushed. This condition, known as telangiectasia, must then be treated using laser surgery.

Male Exfoliation One of the reasons men’s skin may tend to look more youthful than women’s is because men tend to exfoliate daily when they shave.

Advanced Hydration Body Lotion Base for Body Beauty Use Advanced Hydration Body Lotion as the ‘base’ layer of SenePlex for your body. Once applied, layer Shea Butter Body Cream, onto skin for longer lasting beauty for your body

Hand Cream Hand Massage Treat someone special! Give your partner a mental makeover with a hand massage! Hold your hand with your partner’s palm facing upwards, and your thumbs opposite each other, resting on the center of your partner’s palm. Knead their palm with your thumbs and work

200

Section IX – Product Tips

your way up the soft pad at the base of the thumb and the palm itself. Massage the thumb and each of the fingers one at a time, pulling gently on each one as you go. While the hands are often ignored, this feels fabulous and helps alleviate tension. What a pleasure when you only have a few moments to show someone you care!

Shea Butter Body Cream Shea Butter Body Spa During Summer, the air conditioning, sun and chlorine wreak havoc on skin and it is screaming for moisture. Try this: Instead of removing SenseCosmetics with Fooops, use SeneDerm Shea Butter Body Cream.

Gently massage a generous amount into skin, all over your face and throat and watch makeup melt away. It’s true! (Remember the commercial for good old-fashioned cold cream?)

Without first rinsing; gently place a warm wash cloth on your face. Let the steam and stress fade away. Rinse and repeat using a clean warm wet wash cloth until the color is no longer seen on the wash cloth.

For normal to oily skin types–you need not cleanse any further. Simply apply nightly moisturizers – Climate Control, SeneSerum-C, and Evening Moisturizer.

For normal to dry skin types–you may choose to follow with washing your face with 3 in 1 Cleanser (or not). , and moisturize with your choice of evening moisturizers–Climate Control, SeneSerum-C, and Evening Moisturizer. Your skin will feel amazing! This is one of Joni’s favorite ways to pamper her skin at the end of a long day!

Seal in Moisture for Damaged Hair A small dollop size drop of SeneDerm Shea Butter Body Cream with SenePlex can be applied to damp, clean hair as a deep leave-in treatment for dry and extremely damaged hair. Comb through, place a shower cap on and run your blow dryer over the cap for approximately five minutes. The heat allows the hair follicles to open up and receive the nutrients. Leave on for 20 minutes and wash thoroughly, with very warm water followed by a cool water final rinse.

Massage Cream SeneDerm Shea Butter Body Cream with SenePlex is a wonderful massage lubricant as it works deep into the tissue to repair skin damaged from dryness, cuts, old scars and overexposure due to outdoor elements.

SeneGence Product Knowledge Guide_120817

201

Manicure Miracle To keep your hands and nails looking great you have to keep them protected; SeneDerm Shea Butter Body Cream with SenePlex works wonders on thin or brittle nails and protects them from the sun and chlorine. Of course, NailExtend is the perfect product to use to achieve healthy nails.

Must for Men For the man in your life–don’t forget to set a jar by his bed side for night time application that will help alleviate extremely dry and rough skin conditions.

Pedicure Pretty Prepare feet for pretty Summer sandals the easy way. Treating rough, dry feet by applying SeneDerm Shea Butter Body Cream with SenePlex and massaging the cream well into skin of clean, moist feet every night will alleviate the pain (and appearance ) of dry feet. You would do well to ALSO start the day with a dab! Finish with Nailextend - it works on toes too!

Softening Cracked Heels Cracked heels are uncomfortable and not very pretty during the Summer months. They really show in strappy, feminine sandals. During the Winter you can hide them, but cold weather and indoor heat sap moisture away, nonetheless. Regardless of the season, your best bet is to exfoliate daily while you’re in the shower; pumice stone or foot files (they’re like nail files, only bigger) are great for softening calluses. Then carefully pat them dry and immediately apply SeneDerm Shea Butter Body Cream with SenePlex. It targets problem areas such as your heels and toe calluses. Before bed, slather it on and slip into a pair of socks for intense healing while you sleep.

202

Section IX – Product Tips

Section X – Product Q & A General Product Line Q) Does freezing of the product cause any loss of efficacy or other damage to the product contents?

A) As long as the product has not separated, it is fine to use. Breakage of glass or plasitc containers is what you will probably find, since the product expands when frozen, and the glass has no “give”.

Q) In what order are the products applied to the skin?

A) The order depends upon the products being used. Generally, “Solutions” items go first, followed by Climate Control, moisturizers, then foundation. There is a daily regime chart inside each Beauty Book that outlines application order for each user.

SenePlex Complex Q) What are the core building blocks of increased cellular renewal & moisture content?

A) SenePlex Complex – a Kinetic ezyme that increases cellular renewal.

Q) Do the gained benefits (Makes skin more beautiful AS LONG AS YOU USE PRODUCT) reverse themselves when product is discontinued; if so at what pace?

A) The actives can only work when applied; therefore if one discontinues the use of the products, the actives are not present. Cells are no longer exposed to the actives; therefore the cellular renewal cycles revert back to their standard original growth rate. The period of time will be determined by individual users standard growth cycle; perhaps two; three … or four months.

Q) Clinical conclusions: Increase in cellular renewal, reduce wrinkles and lines, skin moisture & hydration, skin firmness. Aren’t these all relating to the same thing?

A) Absolutely. More moisture means more natural collagen and elastin – which means increased elasticity and firmness; more fluid in the cells for light to reflect for greater luminosity; less dead flat skin with grey Keratin – leading to the removal of dark shadows and weighted layers of dead skin that create indentations or wrinkles.

SeneGence Product Knowledge Guide_120817

203

Skin Conditions Q) Will any product help cure eczema?

A) We do not make cure claims. However ... Climate Control and/or Nangai Oil is very soothing for this condition. We recommend consultation with doctor before use.

Terms Q) What does Hypoallergenic mean?

A) Marketing concept; Hypo – “No one is allergic to the ingredients of this product.“ (Impossible to make such claims but accepted by the public as a quality standard description).

Q) Is the product Acnegenic?

A) Acnegenic: ‘acnegenic’ is a term of trade or industry marketing term and not well defined as a scientific standard. This is similar to the claims of some cosmetics that they are ‘hypo-allergenic’ which term has been the subject of litigation and review by government agencies have determined to be so undefined as basically not to be a measurable standard at all. SeneGence refrains from using such undefined terms, which sound pseudo scientific but really are not.

Q) What does Non comedogenic mean?

A) Does not clog pores.

Q) What is the Shelf Life of the products?

A) All skin care, body care, and hair care products are at least three years with the exception of the following: Shea Butter Body Cream–2 years. Acne line has a separate date, listed on each product.

Ingredients Q) Do SeneGence products contain the acids and poisons from Vanuatu?

A) There are no acids NOR poisons from Vanuatu in our products.

Q) Do we need to consider whether shea nut butter is in the category of nut allergy potential?

A) Each customer would need to consult with his/her doctor if there is a concern before use.

204

Section X – Product Q & A

Q) Do you know if we have any fish oil or products in any of our products?

A) No, we do not have fish oil of any kind within the ingredients of our products.

Q) I see that some items contain parabens. What are they and what are they used for?

A) Parabens are a preservative. They are wax-free, animal-free parabens, and they are safe to use. We do not make items you must refrigerate after use so we’ve included the safest, most advanced, and versatile preservatives to ensure the actives are not contaminated. The use of natural extracts and actives in body lotions, washes etc. dictates the uses of preservatives to ensure the integrity of the product when stored.

Q) Are Parabens bad?

A) Parabens are anti-microbial. Although Parabens have been a subject of preoccupation in some circles, SeneGence does not have reason to be concerned about their inclusion in some SeneGence products. Parabens are quite common. Consumers will find them on the ingredient lists of many other cosmetic products.

Parabens are not on the FDA’s list of prohibited ingredients, and have not been flagged by the FDA for any safety issues. Please go to the link below for more information, and let us know if you have further questions about this issue. http://www.fda.gov/ Cosmetics/ResourcesForYou/Consumers/ucm397393.htm

Q) What is urea and why is in most of the products. Where does it come from? What purpose does it serve in the products?

A) Urea–Component of urine, though we use the synthetic versions. In small amounts urea has good water-binding and exfoliating properties for skin; in larger concentrations it can cause inflammation (Source: Skin Pharmacology and Applied Skin Physiology, January-February 2002, pages 44–54).

Q) Is our product Natural?

A) It is not 100 % natural; therefore we do not claim a “natural product.” However, by far the majority of the ingredients are all natural. There are some scientific ingredients needed to boost the effects of some of the natural ingredients and to make them ‘gel’ together so they work and do not separate. There are no harmful ingredients and no animal by-products within our ingredients of choice. The Ingredient Glossary in this manual describes the ingredients within each of the products.

Q) Is our product Vegan?

A) Yes. There are no animal by-products in our products. We use Synthetic Beeswax in our glosses.

Q) Do you test on animals?

A) Absolutely Not.

SeneGence Product Knowledge Guide_120817

205

Q) Is our product Cruelty- Free?

A) Neither we nor our suppliers do any animal testing on our products, and thus we consider our products to be cruelty-free.

Q) Do our products contain animal ingredients?

A) Absolutely Not.

Q) What kind of grain is the ethyl alcohol derived from; are there any animal derivatives?

A) MGP Ingredients alcohol is derived from Corn, Wheat and Milo. There are no animal derivatives.

Sun Protection Q) What is the difference between a mechanical shield and a chemical shield?

A) A chemical shield requires certain chemicals that will react with the UV light and block the rays from the skin. A mechanical shield has nothing to do with chemicals.

It is a protective covering; like placing a garment over your skin for protection from sun exposure.

SeneDerm SkinCare Q) How long does each product last before having to purchase a refill?

A) Skin care usage is based upon the hygiene habits of the user. Here is a general estimation: Cleanser – 1 to 6 months Daytime Moisturizer – 1 ½ to 4 months Evening Moisturizer – 2 to 4 months

3-in-1 Cleanser Q) How do I know which 3-in-1 Cleanser to recommend?

A) Here are some general rules of thumb: Women over age 30 tend to have Normal to Dry or Dry Skin

206

Section X – Product Q & A

If you can see large pores across cheeks and nose that generally indicates an abundance of certain hormones that can create extra oil production,the cleanser for oily skin would be appropriate.

If you see a ‘porcelain’ looking complexion that generally means an abundance of a different set of hormones that cause drier skin, and therefore a consumer should choose Normal to Dry to Dry based upon how tight and dry skin feels on a daily basis.

Climate Control Q) When in your skin care regime do you apply Climate Control?

A) Climate Control should be applied directly to clean skin before any other moisturizing product.

Q) What is the shelf life of Climate Control?

A) The actives in climate control are not activated until one vigorously shakes the clear actives into the blue delivery system. Unshaken, and therefore un-activated, the shelf life of the product is years. Once activated, the actives will be active somewhere between 3 to 6 months.

Q) How do I begin to use Climate Control?

A) Spritz about ten sprays onto arms or legs and rub in. Shake Climate Control vigorously until solution turns entirely light blue.

SeneSerum-C Q) When do I use SeneSerum-C? A) After Climate Control and before Day or Evening Moisturizer.

DayTime Moisturizers Q) Can I use the Daytime Moisturizer at night?

A) Yes, however Evening Moisturizer offers a longer lasting protective layer from free radicals to skin while sleeping.

Q) Can men use Daytime Moisturizers?

A) Yes. In fact it is perfect for them as it also serves to protect skin from the harmful effects of the environment.

SeneGence Product Knowledge Guide_120817

207

Evening Moisturizers Q) How much product should I use?

A) A nickel size dollop on each cheek should suffice. Be sure to apply to décolletage.

EyeCrème Q) Is EyeCrème applied to both the upper lid and skin below the eye?

A) You may apply EyeCrème to both areas. However if eyelids are oily it will probably be unnecessary.

Q) When do I apply EyeCrème?

A) EyeCreme is the heaviest (largest molecular weight) product we have so you apply it as the last step.

Day; after DayTime Moisturizer and before color cosmetics of any kind.

Evening; After Evening Moisturizer.

EyeLuminator Q) Can I use EyeLuminator at night?

A) Yes, but why would you? It’s a highlighter. It is best used as a part of your makeup routine. It is best applied under the eye area after application of MakeSense Foundation.

SeneDerm Solutions LashExtend Q) Once my eyelashes have grown, how often do I use LashExtend Clear?

A) Apply to base of lashes twice a day two to three times per week to maintain your new longer lashes. Or use LashExtend Black or Brown as eyeliner a few days a week.

208

Section X – Product Q & A

LipVolumizer Q) Once the desired increase in lip volume and moisture has been achieved how often shall I use LipVolumizer?

A) To maintain results use twice a day two to three times per week.

Q) Can I use LipVolumizer with LipSense?

A) Yes. However, for some individuals LipSense may not last quite as long when using LipVolumizer as the lip moisturizing gloss for LipSense. It depends upon the pH balance of one’s skin.

Q) Can I use LipVolumizer as a gloss without LipSense?

A) Yes.

Anti-Wrinkle Treatment Q) Once the desired decrease in wrinkle depth has been achieved how often shall I use Anti-Wrinkle Treatment?

A) To maintain desired results use twice daily.

Q) When should I apply Anti-Wrinkle Treatment?

A) Apply Anti-Wrinkle Treatment after cleansing skin and before application of any other skin care product.

SenseCosmetics with SenePlex General Q) What is the shelf life of the liquid products?

A) All of our liquid products have at least a three year shelf life (minimum) (except as otherwise stated herein).

Q) How well do the color products hold up to perspiration?

A) For general use, the color line is resistant and some are considered to be waterproof.

The MakeSense Foundation may run with profuse sweating.

SeneGence Product Knowledge Guide_120817

209

MakeSense Original Foundation/Pearlizer Q) What are the active sunscreen ingredients in your foundation?

A) There are a number of ingredients that afford sunscreen capabilities (e.g. algae or orchid…). If you are questioning the “Active” ingredient that is a considered sunscreen ingredients, you are probably referring to the ingredient that the FDA has classified/ approved/monogrammed as sunscreen. Titanium Dioxide would be the ingredient found in our foundation. We would say our products act as a mechanical shield.

Q) What is the SPF of the Original Foundation?

A) When used in conjunction with the SeneDerm DayTime Moisturizer it is a mechanical shield equivalent to 30 SPF.

Q) If using MakeSense foundation, can different cosmetic lines be used over the top with/without chemical warfare? If yes, will it apply well? (Customer wants to purchase only the Foundation) A) Yes. However, we cannot guarantee that results will be the same as we have no way of knowing the ingredients of the other products a consumer may try to use. And most certainly the mechanical shield will not necessarily equate to that of a waterproof SPF 30.

Corrective Color Concealer/Blender Q) How do I know which concealer to use?

A) The title of the product tells you how to advise others to use the product. e. g..: “Green Gets the Red Out”

Q) When do I apply concealer?

A) Sandwich any blender/concealer between layers of MakeSense Foundation. Apply Foundation and let it adapt to skin tone; if still needed apply a thin layer of chosen Concealer. Let it adapt to Foundation and cover imperfection. If after a moment, you can see the Concealer shade, apply a very light layer of MakeSense Foundation on top of the Concealer.

BlushSense Q) Can I apply BlushSense directly onto my skin, even without the use of MakeSense Foundation?

A) Yes. BlushSense is good for your skin and will deliver a natural looking blush tone to cheeks.

210

Section X – Product Q & A

Q) Can I use the darker shades of BlushSense as a contouring shade?

A) Yes.

Q) Can I mix BlushSense with LipSense to create a custom shade?

A) Yes.

ShadowSense Q) Why do the eye shadows burn some eyelids?

A) Eye Lids tend to be extremely sensitive and, most often quite dry. Before application of Foundation or any other SenseCosmetic, use EyeCrème on the eyelid.

This will moisturize and protect sensitive eyelids.

In some cases, burning sensations on the eyelid simply mean the shadow has grown bacteria within the tube due to exposure to bacteria transferred from skin to the applicator, then from the applicator to inside of the tube. Discontinue use of shadows.

Throw them away. It’s time to purchase new tubes.

In rare cases some women may not be able to use the product on their eyes as they are sensitive to SenePlex or micas contained within the formulas.

LipSense/LinerSense Liquid Lip Color Q) How long does each product last? Especially if you are using 3 layers with the lip color.

A) When one color is used every day the lip color lasts 4-6 months; however most customers purchase more than one color which extends the longevity of the product; gloss 3-4 weeks but again most customers purchase different glosses.

Q) What preservative is present in LipSense?

A) There is no preservative in LipSense. It is self-preserved. The liquid delivery system naturally kills germs and bacteria.

Q) Does the product contain Lead?

A) SeneMyth Debunked Once and for All! Periodically during the past few years we at SeneGence have received inquiries into whether our products contain lead. They do not.

These inquiries seem to stem from an internet rumor which began around 2003, concerning the false allegation concerning lead in various lipstick brands. Although LipSense (to our knowledge) was never mentioned in the internet rumor, the inquiry to us on the subject nevertheless began about that same time. If you hear this rumor, or

SeneGence Product Knowledge Guide_120817

211

receive questions or concerns on the subject of whether LipSense or any SeneGence product contains lead as an ingredient, please assure your customers categorically THAT IT DOES NOT AND NEVER HAS.

Q) Does SeneGence have any LipSense or Lip Gloss that are both free of wheat and gluten?

A) Yes, our Lip color and gloss do NOT contain wheat or gluten.

Q) Do we have any formaldehyde in LipSense?

A) No Formaldehyde.

Q) Why does my LipSense not stay on and peel off?

A) The color technology works a little differently on each user due to different pH factors.

Also, the long-lasting color technology can be impacted by medications a consumer may be taking. You may find some shades work better on your lips than others. Make sure you use only three layers of color. If the color is too thick it may peel off.

Q) The lip colors appear to be slightly different shades from time-to-time.

Why? A) Just like in wall paper, tile and fabric, it is not unusual to have some variation in color from one product run to another because the color pigments we use are from natural sources. Our formulators try earnestly to match each run to the prior for consistency but there can be minute variations.

LipSense Gloss Q) Is there an SPF for the glosses?

A) No.

Q) Which glosses contain mica?

A) Any gloss that is shiny, Pearlized, or Glittered may have mica.

Q) Why does our lip gloss have paraffin in it? It also has shea butter in it but how can the shea butter penetrate the wax to heal our lips?

A) Shea butter has a lower molecular weight(that means the molecule is smaller) than paraffin...so it does not have to penetrate paraffin, it’s there on the skin “ahead” of the wax. The reason for the petrolatum/paraffin is to create a barrier to prevent moisture (water) from leaving the lips.

212

Section X – Product Q & A

Ooops! Remover Q) Do my customers have to purchase an Ooops! Remover every time they purchase a LipSense shade?

A) No. However, it is essential and a recommendation of SeneGence that the Distributor sells an Ooops! to each ‘first time buyer.’ A LipSense customer must have a color remover in the event it is necessary to remove the color from lips. It can also be helpful in attempting to remove spilled lip color on clothing.

EyeSense Q) EyeSense seems to ‘burn’ my eyes. Why? A) EyeSense original formula is formulated with Denatured Alcohol that evaporates from the brush into the atmosphere. The sensitive nerve ending on the eyes feels the evaporation process. It is not burning.

BrowSense Q) BrowSense seems to be difficult to remove when I wash my face. Why? A) You MUST remove BrowSense with Fooops SenseCosmetics Color Remover or Pads as it ‘unbinds’ the color technology from the skin. If Fooops is not used it may be possible the color that binds to the skin will remove the top layer of skin when rubbed off with pressure.

LashSense Q) Does our mascara contain mercury?

A) No.

Translucid Loose Powders Q) What makes SeneDerm Translucid Powders different?

A) SeneGence has a patent-pending method of processing high quality grade, fine, clean talc that makes it non-clogging (non- comedogenic), extremely fluffy and light; almost as if it were water, fluid and translucid.

SeneGence Product Knowledge Guide_120817

213

Q) Can you tell me why talc was used in the formulation?

A) Talc absorbs perspiration and provides a mechanical shield. We use the finest source of talc so that it does not clog pores.

Q) I heard Talc clogs pores.

A) There are approximately 3000 different grades and types of talc in the world market. All talcs are not created equal. Some do, some do not. Ours do not.

Q) Why? A) Talc is a very safe, natural-absorbing mineral. That is why it is used to absorb moisture on babies’ bottoms. One would never use a pore-clogger (comedogenic) on a baby’s bottom! It is so safe that Board Certified Dermatologists and Plastic Surgeons use talc in their surgeons’ gloves. The key cause of pore clogging in humans is improper cleansing of the skin.

Q) Do the powders act as a mechanical shield if worn without the foundations?

A) Yes, though we can-not put an SPF rating to it and we do not recommend usage as a stand- alone sunshield. It is meant to add another layer of protection to the shield you already have on as a lotion or foundation on your face. The minerals and Titanium Dioxide along with other beneficial ingredients within the formula combine together as a mechanical shield.

Q) Do I remove the sponge out of the Powder and Bronzer Brush?

A) There is a sponge located where the black portion of the cap on the brush meets the gold around the clear portion of the tube ... it’s up inside the black portion of the brush dispenser. Please do NOT remove this sponge as it is part of the delivery system. If it’s not releasing the product, shake the brush dispenser a few times to prime the powder and get the product moving.

Fooops! SenseCosmetic Color Remover Q) How important is it to use Fooops Color Remover prior to 3-in-1 Cleanser?

A) It is essential. Fooops is a moisturizing ‘unbinder’ of the color technology and will loosen the technology so that it can be removed with a warm, wet wash cloth. If Fooops is not used it is probable that the color technology remains upon skin and limits the cleansing process.

214

Section X – Product Q & A

Body Care Q) Does the body care (used together) have any SPF properties?

A) No. Using the SeneDerm Daytime Moisturizer with original MakeSense Foundation will achieve a mechanical shield equivalency SPF 30 sun protection.

Q) How long does each product last?

A) That depends totally upon usage: Body Wash–2 to 4 months, Body Scrub–2 to 4 months, Advanced Hydration Body Lotion–1-2 months, Hand Cream–1-2 months.

Body Wash Q) Can I use Body Wash without a Body Poof?

A) Yes. However, you will use more product than is necessary because the product was formulated to ‘aerate.’ The product expands with air and when used with a Poof a quarter size dollop will cleanse and moisturize your entire body.

Q) Can I use the body wash as a bubble Bath?

A) Yes.

Body Scrub Q) Do I need a different product to use as a scrub for my feet and hands?

A) No. Body Scrub has plenty of exfoliates and essentials oils to soften and smooth the skin on these over- exposed areas of the body.

Advanced Hydration Body Lotion Q) Can I use Advanced Hydration Body Lotion on my hands as a hand Cream?

A) You can – but it will not be as effective. SeneDerm Hand Cream specifically protects hands from exposure and constant moisture loss.

SeneGence Product Knowledge Guide_120817

215

Hand Cream with Shea Butter Q) Does the Hand Cream contain a sunscreen?

A) Hand Cream with Shea Butter does not contain a chemical sunscreen. Instead it contains botanicals that help to protect skin by filtering rays from the sun. However, it has no SPF rating.

Shea Butter Body Cream Q) Can the Shea Butter Body Cream be used on the face?

A) Yes it can.

Q) What is the purpose of the body butter?

A) The purpose of the body butter product is to eliminate dry dehydrated skin instantly.

216

Section X – Product Q & A

Section XI: Product Test Results, Clinicals and Conclusions SeneDerm SenePlex Complex Summary SeneDerm SkinCare products are blended with natural botanical extracts, marine algae, vitamins, liposomes, and essential oils to encourage new cellular growth. This is a powerful combination of vitamins to protect the skin from cell-destroying free radicals. Our skin care products incorporate the latest discoveries backed by clinical studies with documented results. The use of UGL Complex increases the rate of the epidermal skin cell renewal which in turn, improves skin properties including anti-aging effects. Our skin care treatment with SeneDerm products containing SenePlex Complex also significantly reduced skin pigmentation and consequently improved skin clarity and luminosity. But possibly the most important clinical fact was that after 8 weeks of testing, EVERY SINGLE PERSON tested showed a significant reduction in the number of facial fine lines and wrinkles with the overall average reduction being 55.7% FEWER FINE LINES AND WRINKLES THAN THEY HAD PRIOR TO BEGINNING THE CLINICAL STUDY.

Test Results The following information contains results of independent laboratory tests and clinical studies performed over an 8-week period on twenty female subjects ranging from 18 to 55 years of age with varying oily, normal, and dry skin types. SeneDerm Evening Moisturizer was used in these tests. Remarkably, ALL areas tested showed significant improvement on ALL the test subjects.

Cellular Renewal The product treatment was shown to be highly effective in increasing cell renewal with an average increase in cell renewal rate of 23.3%. Additionally, statistical analysis has revealed that the difference seen between treatment and control groups are significant at 95% confidence limit level.

SeneGence Product Knowledge Guide_120817

217

Test results for Cellular Renewal can be reviewed on TABLE 1 and 2 below.

218

Section XI: Product Test Results, Clinicals and Conclusions

SeneGence Product Knowledge Guide_120817

219

Firmness and Elasticity Indentometry method measures firmness at deeper layers in the skin (including the full epidermis and dermis). A force is applied perpendicularly to the test area (the cheek area of the 20 subjects) and the depth of the indentation is measured in millimeters. As the elastin network becomes more developed, the ability of it to resist elasticity increases and the depth of indentation decreases. After eight weeks usage, approximately 52% reduction in the indentation depth was noted. Test results showed a 51.9% increase in the firmness of the skin.

Test results for Firmness & Elasticity can be reviewed on TABLES 2A and 2B below.

220

Section XI: Product Test Results, Clinicals and Conclusions

Fine Lines and Wrinkles Changes in skin texture were assessed by taking Siflo Replicas of the canthus area and analyzing the replicas with a computer image analysis system. As the results indicated, significant reduction of 23.2% FEWER FINE LINES AND WRINKLES was observed after just two weeks of product treatment. As the treatment continued, greater reductions of 38.8% and 55.7% were observed at week 4 and 8 post treatment respectively.

We find it remarkable that EVERY test subject benefited by having fewer fine lines and wrinkles after the eight week clinically measured tests; as a group average, the OVERALL REDUCTION IN FINE LINES AND WRINKLES WAS – 55.7 %.

Test results for Fine Lines and Wrinkles can be reviewed on TABLE 3 below.

222

Section XI: Product Test Results, Clinicals and Conclusions

Luminosity Luminosity consists of transparency and color factors that are commonly known as skin tone and degree of redness. Determination of skin luminosity is particularly useful in determining the efficacy of “skin conditionersâ€? and cosmetics. Luminosity studies have been utilized to measure the degree of intracellular metabolism, water content, and oxygen levels. Eight weeks of treatment with SeneDerm™ Evening Moisturizer resulted in a 48.7% improvement in skin luminosity.

Test results for Luminosity can be reviewed on TABLE 4 below.

SeneGence Product Knowledge Guide_120817

223

Skin Density The density or thickness of the skin was also studied via ultrasound measurements at the site of the subjects’ cheek area to evaluate the effect of the cosmetic product being studied.

After 4 weeks of testing, it was determined that the average skin density had increase by 6 % and by the end of the 8 week clinical study the skin thickness for the average of the test group had increased by 12.1%.

The test results for Skin Density are shown in TABLE 5 below.

224

Section XI: Product Test Results, Clinicals and Conclusions

Moisturization and Hydration Moisture content was assessed via impedance measurements on the cheek area of subjects with moderately dry skin conditions. As early as two weeks of treatment, a significant average increase of 20.4% was observed. Increased moisturization and hydration continued throughout the treatment period with improvements of 32.6% at 4 weeks and 54.2% at 8 weeks.

Test results for Moisturization and Hydration are shown on TABLE 6 below.

SeneGence Product Knowledge Guide_120817

225

Clinical Conclusions The laboratory testing in this study provided results showing that the SeneDerm product used in these tests was highly effective in improving skin moisturization, skin firmness, reducing lines and wrinkles, and increasing cellular renewal. Ultrasound analysis also revealed an increase in skin thickness as well as tissue density with the product treatment which lead to the improvement in skin firmness. Eight weeks of product treatment also significantly reduced skin pigmentation and consequently improved skin clarity and luminosity.

Original MakeSense Foundation and Daytime Moisture SPF Claim Summary Original MakeSense™ Foundation is an incredible SeneGence technology specifically formulated to be used with the SeneDerm™ SkinCare System for a flawless, water-resistant finish while providing non-smearing, long- lasting coverage. The combination of the products protects your skin during the day with an unprecedented mechanical shield.

Test Results A panel was convened to evaluate the effectiveness of a test material as a sun-screen product by determining the Sun Protection Factor (SPF) on human skin as described in the Federal Register, Volume 43, Number 166, Food and Drug Administration entitled “Sunscreen Drug Products for Over-the-counter Human Use, Part II, August 25, 1978, pages 38259 through 38262, using a Xenon arc solar simulator as the UV source.

Instructions for Testing: 1. Apply Daytime Moisturizer to the test area. Massage in and leave for five (5) minutes to penetrate.

2. Apply MakeSense Foundation in a thin layer, spreading evenly over test area.

3. Wait until completely dry. Check and verify SPF.

Results: Mean SPF Standard Deviation (sample) Standard Error of Mean Standard Error % of Mean

226

Product 0 4.92 2.2 7.3%

Control 4.14 0.67 0.3 7.2%

Section XI: Product Test Results, Clinicals and Conclusions

Conclusion The mean SPF of the test product rounded down to the nearest whole number is 30 meeting the claim, SPF 30.

LashExtend Summary Grow 25% longer lashes after 2 weeks of use without the use of harmful drugs, without harmful side effects, and without the need for a doctor’s prescription.

Tests Results LashExtend is formulated with SymPeptides. SymPeptides are a series of peptides with anti-aging, hair growth and anti-acne properties. They are formulated in a base of Glycerin, Water, and MYRISTOYL PENTAPEPTIDE-17. LashExtend is safe to use as there are no drugs and no concerns of long term side effects in our formulation.

The Panel subjects ranged from 25 – 82 years old; lash product with 20% SenePeptide™ used once a day.

SenePeptide™ significantly stimulates keratin genes

Conclusion SeneGence’s EyeSense LashExtend is made with SenePeptide™. This peptide stimulates gene expression, causing increased keratin production resulting in lash growth.

LipVolumizer Summary LipVolumizer Increases lip volume up to 20% and increases lip moisture up to 54% within one month, with daily use.

Test Results

SeneGence Product Knowledge Guide_120817

227

By mixing natural ingredients like the Portulaca Pilosa or ‘Kiss-Me-Quick’ plant with specific peptides that help boost the collagen matrix production and other ingredients to increase moisturization of lips and blending them with SenePlex complex to increase cellular renewal we have formulated a lip volumizer designed to achieve the following results: Increased Lip Volume +8.6% for all test participants up to +19.6% for those with thinnest lips Increased Lip Moisturization +50.6% for all the dermis Restored Density of Lips +8.5% Increased Firmness and ability of the skin to withstand impacts +13.3% and + 14.9% respectively Increased Fringe Protection +15.1% in volume curve of lips for 69% of test participants & 10.5% increase in softness for 83% of test participants The majority of test volunteers experience at least a 10% increase in lip volume while those with the thinnest lips experience up to a remarkable 20% lip volume increase after daily use for one month twice a day.

Note decrease in vertical wrinkles on lips with one month’s daily use, twice a day.

Conclusion With Lip Volumizer we’ve strengthened the mechanism for moisturization to help eliminate drying and cracking and mixed it with the ingredients needed to help reinforce the internal matrix of the lip area to increase volume.

Anti-Wrinkle Treatment Summary One of the most striking signs of skin aging is the intensity of frown and wrinkle lines of the forehead, between the eyes, the nasal area reaching from the base of the nose to the corner of the mouth, the chin, upper lip, and neck area. This occurs in time and is affected by certain biochemical, genetic, and physiological factors enhanced by environmental exposure.

228

Section XI: Product Test Results, Clinicals and Conclusions

However, secondary factors such as repeated facial movements caused by contraction of the muscles during expression can cause exaggerated and unnecessary emphasis and intensify light and medium wrinkles found in these areas of the face.

SeneDerm Solutions with SenePlex Anti-Wrinkle Treatment is formulated to reduce light and medium wrinkle depth an average of 34% (up to 63% in some cases) after 4 weeks of treatment.

Anti-Wrinkle Treatment is formulated with ingredients that reduce the intensity of wrinkle lines (and therefore the depth) while at the same time stimulate cell production and restore proper moisture content of cells to produce fuller, plumper cells in areas that are recessed.

Test Results The goal of the test was to prove the combination of complex ingredients down-regulate muscle action either directly or by attenuating the activity of the innervating neurone while another results in a decrease of their excitability and a consequent relaxation of muscle contraction. Both mechanisms are complementary and work together as an effective muscles relaxant and to prove the wrinkle reduction efficacy.

The macro-roughness of the silicon replica, which corresponds to the contour of the eye area was obtained from twenty-seven (27) volunteers. The treatment lasted four (4) weeks with application twice a day. The fragments of selected wrinkles were clean, with no makeup, hairs, or cracks.

Test results for Wrinkle Depth are seen right. in a real map of the surface structure.

Wrinkle reduction averaged about 34% and reached up to 63% in some cases.

Conclusion Anti-Wrinkle Treatment is formulated with a “Calming Complex� of peptides and unique, natural ingredients acting synergistically together to calm muscle action by easing the activity of certain innervating neuron, significantly reducing the intensity of frown and wrinkle lines while another formulation ingredient causes relaxation of the muscle contraction in the area where Anti-Wrinkle treatment is applied.

SeneGence Product Knowledge Guide_120817

229

Section XII: Glossary of Ingredients & Terms Delivery Systems A delivery system is exactly what ‘delivery system’ says. It is an ingredient or combination of ingredients or even a method that ‘deliver’ other beneficial ingredients upon or into a specific place or region. For example, in an aerosol hairspray, the delivery system is the aerosol form. Delivery system for shampoo is a liquid water base.

The delivery systems within each of the SeneGence products vary but the end results have much in common. They each deliver to the specified area of the skin through liquids, creams, gels, oils, and lotions products with ingredients that really work to help make skin more beautiful.

Ingredients and Affects Ingredients are immensely versatile. Take for example “Ingredient A”. ‘Ingredient A’ has a general description regarding how it performs and what effect it may have for a particular use. However, mix “Ingredient A” with another ingredient and “Ingredient A” performs in a completely different manner and has a completely different effect upon the particular use for which it was first intended. Now multiply that unknown, times the number of additional ingredients listed within any Ingredient Listing, and you can imagine the complexity of trying to explain exactly what “Ingredient A” does, what effect it has, and how it performs in that particular solution in a single sentence.

Additionally “Ingredient A” performs in a completely different manner when applied onto different surfaces, substances, internally, externally, cooked, ingested, inhaled, squashed, stamped-on, or burnt! It is doubtful any one ingredient works, reacts, or performs the same in every SeneGence Product. And it is highly probable that these specific ingredients may have a different outcome/effect on different consumers because of differences in the chemical makeup of their bodily systems. For example, the degree of body acidity in different people; in other words, their ph balance.

Glossary of Ingredients & Terms The Ingredient Listings in the section below are listed in a simple manner whenever possible as found in many different reference sources, often through medical sites on the web and as they apply regarding skin care usages.

230

Section XII: Glossary of Ingredients & Terms

While there are various claims of the health benefits which may be provided by many of these specific ingredients, nothing herein is intended to convey guaranteed health or medical benefits or cures from their use.

The Glossary of Ingredients and Terms also serves as an opportunity to teach. Some of the explanations for various ingredients listed have educational, historical, medical, and theoretical content that may be of interest and amusement to the reader.

The goal of providing a Glossary of Ingredients is to hopefully give the reader a pretty good indication that the product they are learning about is made of very good ingredients that are also good for their skin, health, and over-all well being.

A Acacia Senegal Gum: Used as an adhesive, cosmetic, skin conditioning agent and skin protectant.

Acetyl Hexapeptide: Peptides; occurring plant derived sequence amino acid used as an anti-wrinkle ingredient.

Acetyl Glutamyl Heptapeptide: 1-Skin conditioning agent, humectant.

Achillea Millefolium (Yarrow) Extract: a flowering herb; purported to contain elements used as a powerful ‘healing herb’ used topically for wounds, cuts and abrasions. In vitro studies, the oil was found to have anti-inflammatory properties. It also possesses anti: oxidant and antimicrobial properties in vitro. The oil showed anti-microbial activity against many types of bacteria.

Acrylates Copolymer: provides water-resistant properties to products.

Aleurites Moluccana (Kukui) Seed Oil: referred to as the Candlenut; used for its soothing properties.

Algae (Seaweed) Extract: hydrates, protects skin from the sun, and softens the skin. It is essential in the penetration of the top layer of the stratum corneum and enhances the skin’s ability to repair itself.

Algotan (Water & Hydrolyzed Algin & Magnesium Sulfate & Manganese Sulfate): algotan is a blend of ingredients that induce tanning without UV. At the same time, Algotan protects cells against UV damage and helps protect the skin’s immunity against UV. Usually UV triggers the production of endothelin, a messenger promoting melanin production. Algotan acts like endothelin without the need for UV. Alkyl Acrylate: used as an adhesive.

Allantoin: a valuable cell-proliferating healing agent that stimulates healthy tissue formation. Allantoin has a pronounced keratolytic and skin softening action,

SeneGence Product Knowledge Guide_120817

231

acts as chemical debrider of necrotic and scaling tissue, cleansing up the areas where applied.

Almond Oil: a valuable ingredient recognized for its mildness and skin softening and lubricating abilities.

Aloe Barbadensis Leaf Juice (Aloe Vera): most known for moisturizing, soothing, and healing. Recent studies indicate that Aloe Vera gel has the ability to enhance and accelerate cellular growth.

Aluminum/Magnesium Hydroxide Stearate: helps to stabilize emulsions by thickening and stabilizing the oils.

Aluminum Starch Octenylsuccinate: a plant derived carbohydrate used to thicken a solution.

Amino Acids: the body’s building blocks from which proteins are constructed.

Widely used in moisturizers to help water penetrate the skin.

Ammonium Lauryl Sulfate: primarily used as a surfactant that causes foaming and makes water ‘smoother’ by reducing tension that makes for easier spreading.

Amodimethicone: silicone based polymer; provides water resistance.

Anti: oxidants: a group of substances that prevent the oxidation of fats and oil and the formulation of free radicals in food, cosmetic products, and in living tissues.

Vitamin E is an example of a natural anti-oxidant.

Anti: Wrinkle Calming Complex-Peptide complex that calms nerves and relaxes muscles.

Aribidopsis Extract: a small flowering plant, used to help repair damage of DNA. Arginine: Amino acid that has antioxidant properties and can be helpful for wound healing Arnica Montana Flower Extract: made-up of many components, including flavonoids, Silicic Acid, cartonoids and essential oils. The extract from this plant serves as a fungicide and as an immune-stimulant. Medically, Arnica is used externally as an application for bruises, sprains, stings or wounds. Also used after traumatic injuries. In body care Arnica provides a layer of warmth and helps to soothe tired and tight muscles.

Avocado Oil: Stable oil that contains lecithin and more than 20% essential, unsaturated fatty acids. A study found that treatment with avocado oil significantly increases the water-soluble collagen content in the dermis while offering protection from ultraviolet rays.

232

Section XII: Glossary of Ingredients & Terms

B Bambusa Vulgaris Extract (Golden Bamboo): the richest source of natural Silica, containing over 70% organic Silica. Silica is lost in the skin as we age. Silica stimulates chondroblasts providing strength and resilience to collagen and elastin. It may protect the skin against bacteria and fungus, helping avoid various skin troubles, and also contains abundant antioxidants and vitamins. It is a rich source of flavone, phenolic acid, lactone, and polyose.

Behentrimonium Chloride: an organic compound used as an anti-static agent.

Bentonite: a natural active mineral that draws and binds toxins through electrical attraction; an anti-irritant for eczema; used to make paste-like texture cosmetic products.

Benzoic Acid: A preservative.

Benzyl Alcohol: is a natural ingredient; plants, fruits, and teas have it as a component, as do essential oils like jasmine, hyacinth, and ylang-ylang. Benzyl alcohol is a colorless liquid that has a mild, pleasant aromatic scent. It’s also called an “aromatic alcohol,” and is used as a preservative, as a fragrance ingredient, as the active ingredient in head lice treatment, and as a solvent, which simply means that it’s used to dissolve other ingredients to make a smooth formula or solution.

Benzophenone: 3-prevents ultraviolet (UV) light from damaging ingredients.

Benzophenone: 4-an ultraviolet (UV) filter.

Beta Glucan: Stimulates fibroblast growth and collagen synthesis.

Biosaccharide Gum-1: a moisturizing and skin soothing ingredient produced by the fermenting plants, maize sorbitol and soya peptone.

Bisabolol & Zingiber Officinale (Ginger) Root Extract Complex: a very powerful anti- irritant that prevents irritation and redness caused by environmental and chemical damage.

Black Juglans Regia (Walnut) Shell Extract: contain active ingredients called tannins such as galloyglucose and ellagitannins, and juglone (5-hydroxyalphanapthaquinone); rich in vitamin C, and betacarotene, B1, B2, and B6. Herbalists use external applications of the plant for a variety of skin complaints including ringworm, jock itch, athlete’s foot, psoriasis, blisters, eczema, scabbing pruritus, varicose ulcers, and even syphilis sores, eye infections and irritations of the eyelid.

Blackberry (Seed) Oil: pressed from blackberry seeds, sweet and zesty scent.

Blue Algae Extract: helps prevent aging by hydrating, tightening, and toning the skin. Also provides sun protection.

SeneGence Product Knowledge Guide_120817

233

Borage Seed Oil: contains essential, unsaturated fatty acids valuable in skin-conditioning agents. It regulates hydration of the skin while acting as natural humectants.

Borago Officinalis Seed Oil: used on problem skin and acne; it is very emollient and soothing and helps to reduce reddening of very sensitive skin. It has a skin clearing and lightening effect and promotes healthy skin growth. Borago also has good anti-inflammatory action and also acts as a hormonal balancer.

Bulgarian Rose Otto (Rose Essential Oil from Rosa Damascena): considered the premier heart-opening essential oil. This Bulgarian variety has a deep, rich aroma and is considered to be the pearl of the rose petal.

Butyl Methoxydibenzoylmethane: an oil soluble UVA filter.

Butylene Glycol: a humectant that retains scent and preserves against spoilage.

Butylparaben: anti-fungal and suspension fluid.

Butyrospermum Parkii (Shea Butter): considered as a plant lipid. Lipids are the oil and fat components of skin that prevent moisture evaporation from the skin and provide lubrication to the skin’s surface. Lipids are considered as a natural moisturizer.

C C-Beads: present a smoothing and anti-wrinkle effect to skin. Consists of a more advanced and effective form of stabilized vitamin C and is made of elements which help to repair previous damage of cells.

C12-15 Alkyl Benzoate: an emollient ester solvent for sunscreens that provides light conditioning with a silky-soft feeling for skin.

C12-15 Alkyl Lactate: esters used as an emollient and thickening agent.

Camellia Sinensis (White Tea) Extract: Proven effective in boosting the immune function of skin cells and protecting them against the damaging effects of the sun.

White tea extract is prepared from the unopened buds of the Camellia Sinensis (green tea) plant, it is a powerful anti-oxidant.

Caffeine: rejuvenates and revitalizes, helping to reduce puffiness and undereye bags.

Camphor: a strong transparent solid with an aromatic scent.

Caprylic/ Capric/ Myristic/ Stearic Triglyceride: a plant derived emollient.

Caprylic/Capric Triglyceride: acts as a base; an oily liquid made from coconut oil.

Caprylyl Glycol: plant derived skin-conditioning agent used as a preservative.

234

Section XII: Glossary of Ingredients & Terms

Caprylhydroxamic Acid: has excellent efficacy of fungistatic agents. It is the only organic acid which can maintain unionized state in acid to neutral, strong inhibitory mold and it can take the place of traditional preservatives when applied to the cosmetic.

Carbomer: thickening agent.

Carthamus Tinctorius (Safflower) Seed Oil: a plant derived emollient that mimics the lipid content of the skin. It helps stabilize and maintain the structure of the skin’s complex inter-cellular matrix, preventing moisture loss and cell damage and promoting skin’s soft, smooth, healthy appearance.

Carrageenan: a family of linear sulphated polysaccharides that are extracted from red edible seaweeds, widely used for their gelling, thickening, and stabilizing properties.

Cellulose Gum: a thickening agent derived from plants.

Ceresin: used as a substitute for beeswax.

Cetearyl Alcohol: used as an emulsion stabilizer, opacifying agent, and foam boosting surfactant, as well as an aqueous and non-aqueous viscosity-increasing agent. It imparts an emollient feel to the skin and can be used in water-in-oil emulsions, oilin-water emulsions.

Cetearyl Wheat Straw Glycosides: gluten free. An emulsifier used to blend and oil and water together. Used as a conditioning agent.

Cetrimonium Chloride: carry a positive charge that attracts to the slightly negatively charged skin and hair proteins to prevent or inhibit the build-up of static electricity; also helps to cleanse the skin or to prevent odor by destroying or inhibiting the growth of microorganisms and by helping water to mix with oil and dirt so that they can be rinsed away; helps to form emulsions by reducing the surface tension of the substances to be emulsified and helps to distribute or to suspend an insoluble solid in a liquid.

Cetyl Palmitate: a naturally occurring skin-conditioning emollient.

Chamomile Flower Extract: a soothing and refreshing botanical recognized as a sun protector, an anti-bacterial, and an anti-inflammatory.

Chamomilla Recutita (Matricaria) Extract: An herb that has been shown to have anti-irritant, soothing, and anti-oxidant properties.

Chinese Gardenia Oil: The Chinese Gardenia is derived from the flowers of Gardenia Florida which is a native of southeastern China. Gardenias were originally found only in China and Japan, but today there are over 200 different species of gardenia in existence throughout the world.

SeneGence Product Knowledge Guide_120817

235

Chlorphenesin: a centrally acting muscle relaxant used to treat muscle pain and spasms. It also has antifungal and some antibacterial properties and is thus classified as an antifungal for topical use.

Cholecalciferol: Vitamin D Bioactive vitamin D or calcitriol is a steroid hormone that has long been known for its important role in regulating body levels of calcium and phosphorus, and in mineralization of bone. More recently, it has become clear that receptors for vitamin D are present in a wide variety of cells, and that this hormone has biologic effects which extend far beyond control of mineral metabolism.

Chromium Oxide Greens: Green pigment that is used in the formulation of makeup and hair coloring products.

Citric Acid: a preservative and sequestering ingredient (a preservative that prevents physical or chemical changes affecting color, flavor, texture or appearance of a product) to adjust alkali balance, and is also used as an astringent.

Cocamidopropyl Betaine: a surfactant, cleansing ingredient and foam booster.

Cocamidopropylamine Oxide: functions as a hair conditioning agent, surfactant: cleansing agent, surfactant-foam booster, and surfactant-hydrotrope.

Coccinia Indica Fruit Extract: Extracted from the Cucurbitaceae fruit, it is used as an antimicrobial and shade.

Coconut Acid: approximately 50% of the fatty acids in coconut fat are lauric acid.

Lauric acid has the beneficial function of being formed into monolaurin. Monolaurin is the anti-viral, anti-bacterial, and anti-protozoal monoglyceride used by the human to destroy lipid coated viruses such as HIV, herpes, cytomegalovirus, influenza, various pathogenic bacteria including listeria monocytogenes and heliobacter pylori, and protozoa such as giardia lamblia. Some studies have also shown some antimicrobial effects of the free lauric acid.

Coco-Caprylate : is primarily used in cosmetics as an emollient and emulsifier for formulations. It is an ester of coconut fatty alcohol, caprylic acid and capric acid.

It improves the glide of many varieties of products during application and leaves a non-greasy, soft after touch.

Coffea Arabica (Coffee) Seed Oil: Lubricates, boosts collagen and elastin production of the skin and regenerates the hydrolipid barrier that is constantly subject to aggressions mainly from the sun. It photo-protects the skin against UV radiation, particularly UVB that causes erythema.

Cocos Nucifera (Coconut) Oil: used to treat a wide variety of skin problems including bruises, burns, rash, scabies, skin infections, and wounds.

Comedogenic (co-me-doe-genic): Comedogenic refers to ingredients that ‘clog pores.’ Products made of molecules that are too big to penetrate the skin’s surface are often found to be ‘comedogenic’ or pore clogging as they are only ‘surface products’.

236

Section XII: Glossary of Ingredients & Terms

Copper PCA: A synthetic skin-conditioning agent composed of the copper salt of PCA (Pyrrolidone Carboxylic Acid).

Corallina Officinalis (Blue Seaweed) Extract: helps prevent aging by hydrating, tightening, and toning the skin. Also provides sun protection.

Cosmeceuticals: Within the cosmetics and personal care industries, the use of the term “cosmeceuticals” describes creams and lotions from which the skin may derive benefits such as nutrients and vitamins, etc. What most people do not know is that the nutrients and vitamins contained within these creams and lotions are often made of molecules that are too big to penetrate through the skin. No matter how much money you spend on such products-they do not work! The term cosmeceutical is often used as a marketing pitch to sell products. There are no rules that instruct companies to tell the unaware masses that their products may contain only a tiny bit of the nutrients and vitamins upon which they claim to be a cosmeceutical; nor do they have to tell you the molecules of these ingredients are too large to penetrate the skin. SeneCeuticals™-SeneDerm™ with SenePlex™ and the long-lasting color technology of SenseCosmetics™ with SenePlex™ are made of ingredients of varied molecular weights. Some molecules are small enough to deliver the benefits of SenePlex Complex into the bottom of the second layer of skin while other molecules are just large enough to offer the skin’s surface a layer of protection from free radicals in the atmosphere and prevent skin’s moisture loss.

Crosspolymer: used as a thickener for surfactants.

Cucumis Sativus (Cucumber) Fruit Extract: contains natural acids that help to loosen the bonds of dead skin cells from the surface. It also acts as a skin toner, and helps to keep skin soft while providing a natural sunscreen.

Curcuma Longa (Turmeric) Root Extract: Used in curry powders as a substitute for saffron and for the coloring of mustard. Curcuma Longa has a long history of medicinal use in Chinese and Ayurvedic traditions.

Cyclomethicone: a silicone that feels silky on the skin, introduces moisture and is a water-binding agent that holds up well, even when the skin becomes wet.

Cyclopentasiloxane: a lubricant.

Cymbidium Grandiflorum (Orchid) Flower Extract: a plant native to the South Pacific, which has long been a source of excellence for the preparation of emollient products. This powerful anti-oxidant provides free-radical protection and maximum moisturization. The orchid extract is very effective as a sunscreen.

D Decyl Glucoside: a mild non-ionic surfactant used in cosmetic formulations including baby shampoo and in products for individuals with sensitive skin. Many natural personal care companies use this cleanser because it is plant-derived, biodegradable, and gentle.

SeneGence Product Knowledge Guide_120817

237

Denatured Alcohol: used as a delivery system for the color technology; creates a germ and bacteria-free environment.

DHA (Dihydroxyacetone): the DHA that we use in our Bronzing Coconut Milk is derived from environmentally-friendly plant sources. It provides a water-resistant, long-lasting tan. DHA reacts with the proteins of your cells which, in turn, darkens the shade of the cell.

Dicaprylyl Carbonate: A solid, plant-derived fat used as emolient in skin care preparations. Caprylic acid, the ingridient used to make caprylyl carbonate, is derived from cocnut oil. It has high spreading properties and leaves a dry, velvety feel to the skin and does not leave oily film on the skin.

Diglycerin: a humectant derived from Glycerin.

Dimethicone: a silicone oil used as a skin protectant.

Dimethicone Crosspolymer: used in skin products and provides outstanding silky feeling, cream-to-powder elegant feeling, non sticky, dry, smooth, and instant wrinkle marking effect.

Dimethylaminoethanol Tartrate: An emollient.

Dipotassium Glycyrrhizate/Allatoin/Bisabolol: an anti-inflammatory; reduces redness and itching.

Dipropylene Glycol: Used to bind and carry the fragrance elements of a perfume.

Disteardimonium Hectorite: an organically modified magnesium silicate and a natural mineral.

Disodium Cocoamphodiacetate: Mild detergent cleansing agent.

Disodium EDTA: a surfactant.

DL Panthenol (Vitamin B): essential for formation of new healthy tissues.

DMDM Hydantoin: prevent molds, mildews, and bacterial spoilage.

E Echinacea Angustifolia (Cone Flower) Extract: a microbial herb Native Americans used for more than 400 years to treat infections and wounds and as a general “cureall”; promotes connective tissue vascularization and increases collagen synthesis and viscosity.

Eclipta Prostrata Extract: Identified as the “False Daisy” in Ayurveda, the plant is considered a rasayana for longevity and rejuvenation.

238

Section XII: Glossary of Ingredients & Terms

Epilobium Angustifolium (Willowherb) Flower/Leaf/Stem Extract: used for their potent anti-irritant, anti-inflammatory, and free radical-scavenging effects.

Therapeutic products for various skin conditions such as those for eczema, psoriasis, seborrhea, fungal infections, and rosacea have incorporated willowherb as a functional active ingredient.

Ergothioneine: a naturally occurring amino acid.

Erythrulose: Erythrulose is a natural keto-sugar which reacts with free primary or second amino groups in the upper layers of the epidermis. This reaction produces a color comparable to the appearance of a natural sun tan. Erythrulose produces a less intense, but longer lasting tan than DHA. This is why the combination of Erythrulose and DHA is ideal in a self-tanning product. This ingredient also helps to overcome known disadvantages of self-tanning, such as streaking and skin drying.

When combined with DHA, Erythrulose leads to a more reliable and pleasing selftanning experience.

Essachem SM (Octyldodecyl Olivate, Glycerin, Propanediol, Cocos Nucifera (coconut) Water, Lecithin, Cocos Nucifera (coconut) Fruit Juice, Glyceryl Caprylate, Glyceryl Undecylenate, Sodium Benzoate, Citric Acid): low particle size, spray milk blend, derived from the esterification of the mixed natural acids, obtained from the Olive seed, infused with coconut water and glycerin, for enhanced sensory and moisturization properties. This low particle size milk delivers an exceptional spread which is light, fast absorbing, and ideal for low viscosity formulations for face, body, and hair. This unique milk contains natural humectancy properties from coconut water to enhance the skin’s moisturization, while providing the formulation with a natural complex to deliver a long lasting, non-tacky after feel providing protection to the skin.

Ethoxydiglycol: acts as an excellent solvent and carrier.

Ethylhexylglycerin: A skin-conditioning agent and a preservative used as a carrier or suspending agent for other preservatives.

Ethylhexyl Methoxycinnamate: a clear liquid compound that absorbs UVB light; insoluble in water; used in the formulation of a wide variety of product types including sunscreens and make-up products that contain ingredients to protect the skin from the sun. In the United States, these products are regulated as Over-the-Counter (OTC) drugs.

Ethylhexyl Palmitate: natural vegetable source oil that is non-greasy and moisturizing.

Ethylhexyl Salicylate: an organic compound used as an ingredient in sunscreens and cosmetics to absorb UVB (ultraviolet) rays from the sun; a beta hydroxy acid (abbreviated BHA) that can be obtained from the bark of willow trees.

Ethylparaben: a microbial preservative.

Euglena Gracilis (Alga) Extract: An extract of micro-algae which promotes skin rejuvenation and cell strengthening.

SeneGence Product Knowledge Guide_120817

239

Evernia Prunastri (Oakmoss): a type of lichen found in many mountainous temperate forests throughout the Northern Hemisphere, including parts of France, Portugal, Spain, North America, and much of Central Europe; grows primarily on the trunk and branches of oak trees, but is also commonly found on the bark of fir and pine and are often used as perfume fixatives and form the base notes of many fragrances. They are also key components of Fougère and Chypre class perfumes. The lichen has a distinct and complex odor and can be described as woody, sharp and slightly sweet.

Ethylhexyl Methoxycinnamate: a clear liquid compound that absorbs UVB light; insoluble in water; used in the formulation of a wide variety of product types including sunscreens and make-up products that contain ingredients to protect the skin from the sun. In the United States, these products are regulated as Over-the-Counter (OTC) drugs.

F Free Radicals: short-lived, reactive chemical compounds that contain an unpaired electron. They react with constituents of a living cell thereby destroying the cell.

They are believed to be one important factor in the natural aging process. Some free radicals are formed inside the body from unsaturated fatty acids and atmospheric pollutants like ozone.

G Galactoarabinan: decreases emulsion particle size and facilitates the aqueous dispersion of particulate materials such as micronized titanium dioxide.

Ginkgo Biloba Extract: Originating from Asia this extract is a powerful antioxidant that has detoxifying qualities; it is known to increase healthy blood flow to the skin while improving texture and tone.

Glucosamine HCL: enhances the body’s ability to manufacture collagen.

Glycereth-26: an emollient.

Glycerin: a solvent, an emollient, and humectant that helps keep moisture in the cream and helps the product to spread better across a surface-reducing drag and pull.-Non-toxic, non-irritating and non-allergenic to the skin.

Glyceryl Stearate: derived from palm kernel or soy oil; an emulsifier that assists in forming neutral, stable emulsions. It is also a solvent, humectant, and consistency regulator in water-in-oil and oil-in-water formulations.

Glycine: amino acid.

Glycine Soja (Soybean) Oil: a natural selective estrogen receptor modulator (or phytoestrogen), mimics the effects of estrogen to counteract the negative effects

240

Section XII: Glossary of Ingredients & Terms

of estrogen loss on the skin; proven to improve skin hydration, smoothness, and firmness.

Glyclomethicone: Imparts a non-greasy soft, silky feel to the skin and leaves no oily residue or build-up.

Glycol Stearate: found in fats and oils; used to produce a pearly effect in shampoos, soaps, and other cosmetic products.

Grape Juice Extract Blend: a natural preservative. Also contains malic acid to help exfoliate the top layers of skin, promote moisture restoration and help penetration of other ingredients.

Guar Hydroxypropyltrimonium Chloride: water-soluble quaternary ammonium derivative of natural guar gum; promotes smoothness and volume to hair.

H Helianthus Annuus (Sunflower) Seed Oil: Used as an emollient it acts as a barrier and healing agent; charged with vitamins A, D and E, Sunflower oil is also rich in minerals and unsaturated fatty acids (linoleic and oleic acids).

Hexylglycerin: mild humectant and emollient booster for preservative actives antimicrobial stabilizer.

Hexylene Glycol: organic compound used as a ‘carrier’ or ‘holder’ of active ingredients that also softens skin.

Homosalate: an organic compound used in some sunscreens; an ester formed from salicylic acid and 3,3,5-trimethylcyclohexanol, a derivative of cyclohexanol.

The salicylic acid portion of the molecule absorbs ultraviolet rays with a wavelength from 295nm to 315nm, protecting the skin from sun damage.

Humectants: moisturizing agents whose purpose is to keep the skin moist and elastic and prevent the upper skin layer from drying out.

Hydrogenated Palm Glycerides: Used to create a solid consistency, with lightly emulsifying properties.

Hydrolyzed Algin: derived from Algae or Seaweed. Component of the Algotan blend that induces tanning without UV. Hydrolyzed Caesalpinia Spinosa Gum: Plant gum that is used to thicken and stabilize lotions.

Hydrolyzed Keratin Protein: a primary constituent of skin and hair.

Hydrogenated Palm Kernel: Obtained from the kernel of the oil palm fruit.

SeneGence Product Knowledge Guide_120817

241

Hydrogenated Polyisobutene: Considered to be synthetic oil that is used for pigment dispersion in many cosmetic products.

Hydrolyzed Prunus Domestica (Plum) Seed Oil: also known as Prune Kernel Oil, Plum Oil demonstrates the dramatic ability to nourish, moisturize and improve skin elasticity. It has a light texture, quick absorption and delicate fruity/almond-like aroma that naturally adds a slight touch of scent to high end formulations.

Hydromanil Complex: comes from ingredients that include the seed of the tara tree that grows in a very dry climate in the Andes Mountains in Peru. The seeds have a unique ability to retain moisture even after years of being in the dry environment.

The manufacturer has been able to extract the hydrating components of the seed and the clinical use shows immediate, intermediate and long term increases in skin hydration. Clinical studies have shown a 10% concentration of Hydromanil produces a 21% moisture boost in the skin after 4 hours. Studies have shown that the skin continues to have significantly greater hydration after three weeks.

Hydroxypropyl Methylcellulose: usually derived from wood pulp fiber, used as a filtering, thickening, and anti-caking agent; an emulsifier, suspending, and stabilizer.

Hydroxyethyl Cellulose: a modified cellulose (chief constituent of the fiber of plants) used as a binder, emulsion stabilizer and thickener.

Hypericum Perforatum Extract: also known as St John’s Wort, a natural herb used to elavate mood, treating depressions.

I Isobutylparaben: a preservative.

Isobutylmethacrylate/Bis-Hydroxypropyl Dimethicone Acrylate Copolymer: a film former that exhibits outstanding adhesion and color retention properties.

Isoceryl Alcohol: Reinforces the skin’s and hair’s natural protective lipid barrier.

Good at reinforcing the natural lipid barrier of dry and aging skin. Improves long-term moisturization and protects the skin from external influences. Repairs and protects damaged hair (mechanical properties, liveliness, combability, shine).

Isohexadecane: a high purity, iso-paraffin emollient and solvent used in cosmetics and beauty products.

Isodecyl Neopentanoate: an emollient used as a skin moisturizer.

Isododecane: Hydrocarbon ingredient used as a solvent. Isododecane enhances the spread-ability of products and has a weightless feel on skin. All hydrocarbons used in cosmetics help prevent the evaporation of water from the skin.

Isodonis Japonicus Extract: Fragrant plant extract that contains terpenes, shown to have medicinal properties to soothe skin.

242

Section XII: Glossary of Ingredients & Terms

Isopropyl Jojobate: Is the ester of isopropyl alcohol and the acids derived from jojoba oil.

Isopropyl Palmitate: a palm oil based emollient, moisturizer, thickening agent, and anti-static.

Isopropylparaben: a preservative.

Italian Mandarin Oil: delightful citrus oil from Italy.

J Jojoba Alcohol: A natural alcohol derived from jojoba oil and is used for moisturizing and emulsification properties.

Jojoba Esters: Jojoba Esters, made from100% Pure Natural Jojoba are odorless and biodegradable cosmetic ingredients. Jojoba provides protection from the environment and adds moisture control for the skin.

Jojoba Oil: Closely resembles the skin’s natural waxes and oils. This oil aids in the prevention of moisture loss.

Juglans Regia (Walnut) Shell Powder: used to prevent or reduce inflammation, as an astringent, and as a cleansing substance.

K Kaolin: from the naturally occurring mineral kaolinite, finely ground clay that absorbs perspiration.

L L-Argenin: an Amino acid that has antioxidant properties and can be helpful for wound healing.

Lactic Acid: biodegradable and low toxicity; used as a pH balancer in shampoos and is a commonly used alpha hydroxyl acid used in many cosmetic formulations.

Lauramide DEA: produced from naturally occurring fatty acids; derivatives of diethanolamine (DEA) from Lauric acid; increases foaming capacity and/or stabilize foam; used to thicken the aqueous (water) portion of cosmetics and personal care products.

Lavandula Angustifolia (Lavender) Oil: natural herb found to be relaxing and it has been reported to have anxiolytic (anti-anxiety) effects. It is used in cosmetic

SeneGence Product Knowledge Guide_120817

243

preparations for its significant medicinal value. Its anti-bacterial, antiseptic, and antifungal benefits soothe inflamed skin and foster regeneration of skin cells. Since it regulates sebum production, it is useful for all skin types.

Lawsonia Inermis (Henna) Extract: An extract of dried flowers, fruit and leaves of the henna.

Lecithin: naturally occurring plant source; protects cells from oxidation.

Lilium Candidum (Lily) Flower Extract: is an extract of the flowers of the White Lily, and Liliaceae.

Liposomes: when present in a cream or lotion can more easily penetrate the surface skin to underlying layers, melt, and then deposit other ingredients in products deep into the skin.

Lycium Chinese Fruit Extract, (Goji Berry): a bright red berry from a rangy shrub native to southeastern Europe and Asia, prized for its high levels of certain phytonutrients likely to help prevent or treat health conditions caused by oxidation — cellular damage due to accumulation of toxins and waste products.

M Macadamia Ternifolia Seed Oil: a plant derived vegetable oil that has rapid skin penetration and leaves a velvety feel.

Magnesium Aluminum Silicate: a mineral beneficial to skin.

Magnesium PCA: Magnesium PCA is a white to off-white powder that is very soluble in water/methanol. PCA occurs naturally in human skin as part of the natural moisturizing factors (NMF) that maintains a healthy epidermis and whose concentration decreases with age. It is used mainly in skin care products including gels, creams, lotions and foundations. May also be used in natural cosmetics.

Magnesium Sulfate (Epsom Salt): salt of magnesium; used as a therapeutic bath and as a purgative.

Manganese Sulfate: manganese salt. Component of the Algotan blend that induces tanning without UV. Magnolia Oil: tropical sweet floral oil common to southern plantations.

Melia Azadirachta (Neem) Flower Extract: The extract of the neem flower/seed, has both natural antibacterial and antifungal compounds (such as linonoids) that work as co-preservatives in skin care products, helping to replace synthetic alternatives.

Melissa Officinalis (Lemon Balm Mint) Leaf Extract: a perennial herb in the mint family; It is claimed to have anti-bacterial, anti-viral, and anti-oxidant properties.

244

Section XII: Glossary of Ingredients & Terms

Methicone: a silicone based polymer that is used as a skin conditioning agent and surface modifier.

Methyl Gluceth-20: Humectants (meaning they preserve the moisture content of materials).

Methylchloroisothiazolinone: fungal effects.

a

preservative

with

anti-bacterial

and

anti-

Methylisothiazolinone: biocides are utilized for controlling microbial growth in water-containing solutions.

Methylparaben: an anti-fungal and anti-bacterial agent used as a preservative in pharmaceutical preparations.

Mica: an earth mineral used to give products sparkle and shine.

Mineral Oil: helps maintain skin’s moisture content.

Molecular Weights: Great time and care have been taken to formulate our antiaging products with ingredients that actually affect the skin. This has been achieved through the use of varying sized molecules or the ‘molecular weights’ of the ingredients in each of the products.

Moringa Oleifera (Moringa Oil): the most stable oil in nature, full of radiance boosting fatty acids, vitamin A & vitamin C skin-smoothing de-puffing, possesses exceptional oxidative stability and acts as a moisturizer and skin conditioner.

Musk Oil: derived from plant sources; from Egypt.

Myristoyl Pentapeptide-17: peptide that stimulates keratin production and nail growth.

N Nangai Oil: a natural oil derived from the Nangai nut that helps skin maintain moisture.

Natural Marine Collagen: from the sea algae, works to restore and rebuild the collagen produced by your skin.

Nitrocellulose: film forming resin.

Non-Comedogenic: Refers to ingredients made of molecular weights (sizes) that do not clog pores. Even the largest molecular weights of SeneCeuticals that help prevent moisture loss and fight free radicals are not large enough to clog pores.

SeneGence Product Knowledge Guide_120817

245

O Ocimum Sanctum Leaf Extract: Considered to be an aromatic plant also known under the name of “Tulsi”. It is widely known across South Asia as a medicinal plant and an herbal tea.

Octyl Methoxycinnamate: Its primary use is in sunscreens and other cosmetics to absorb UV-B rays from the sun, protecting the skin from damage. It is also used to reduce the appearance of scars.

Oenothera Biennis (Evening Primrose) Oil: an effective herbal remedy to treat eczema and skin conditions.

Olea Europea (Olive) Fruit Oil: a natural anti-oxidant high in Unsaponifiables; a large group of compounds called plant sterolins. This ingredient is considered a must for emolliency in skin care. Two of the natural oils with the highest Unsaponifiables are shea butter and olive oil followed closely by avocado oil and sesame oil. They have a superior moisturizing effect on the upper layer of the skin and can aid in reducing scars.

Orange Blossom (Neroli) Oil: made from the flower blossoms of the bitter orange tree. Due to the fragile nature of the orange blossoms, the blossoms have to be hand-picked and distilled almost immediately so its delicate, sweet scent is not lost.

Neroli Oil has always been one of the finest and most expensive of the essential oils, and is now considered to be the scent of the decade. Its smell reaches deep in to the soul stabilizing and regenerating it. Neroli has great skin regeneration qualities and is known to be one of the world’s natural tranquilizers.

Orchis Mascula (Orchid) Flower Extract: used as a preparation of emollient products. This powerful anti-oxidant provides free-radical protection and maximum moisturization. The orchid extract is very effective as a sunscreen.

P Paeonia Suffruticosa Root Extract: a natural calming plum flower herb.

Palmaria Palmata (Alga) Extract: Red seaweed with added amino acids which help in the repair of moisturizing the skin.

Panthenol: Vitamin B complex is essential for formation of new healthy tissues.

Pearl Powder: The powder obtained from dried, ground freshwater or salt water pearls.

PEG-10 Dimethicone: A synthetic, silicone-enhanced polymer that functions as skin protectant and helps products adhere to skin better.

PEG/PPG-18/18 Dimethicone: a cosmetic grade ethoxylated dimethicone offering conditioning and emollient properties in skin care formula.

246

Section XII: Glossary of Ingredients & Terms

Peg-40 Hydrogenated Castor Oil: An oil and water emulsifier.

PEG-80 Sorbitan Laurate: a water-absorbing base material and natural emulsifier.

The number 80 refers to a molecular type.

PEG-100 Stearate: serves as an emulsifier with soothing effects on the skin.

Pentylene Glycol: skin-conditioning agent and solvent used as the base delivery system.

Peony Oil: calming and uplifting, extracted from the peony flowers for its beautiful, intoxicating scent. It is calming and uplifting to the heart and soul.

Peptides: occurring plant derived sequence amino acid Permeable Membrane: Our skin is a permeable membrane. It is porous. That means if an ingredient is made of molecules small enough to penetrate through this porous membrane-our skin-the ingredient could then affect the way in which cells grow from beneath the skin’s surface. However, if the molecule is too big it simply stays on the surface of the skin.

Persea Gratissima (Avocado) Oil: a very rich, moisturizing treatment for skin, with natural sunscreen properties. It is a very stable oil that contains lecithin and more than 20 percent essential unsaturated fatty acids. The age of skin is partly determined by its content of soluble collagen. A recent study found it significantly increases the water-soluble collagen content in the dermis while offering protection from ultraviolet rays.

Persea Gratissima (Avocado) Oil Unsaponifiables: This extract of the nutritious avocado flesh is rich in phytosterols, anti-oxidants including vitamins A and E, as well as a high content of unsaponifiable oils. Avocado extract is soothing and nurturing to skin.

Petrolatum: a purified mixture of semisolid hydrocarbons obtained from petroleum; used as an ointment base, protective dressing, and soothing oil; an ointment base or skin emollient.

Pfaffia Paniculata (Sume) Root Extract: Also called Brazilian ginseng, is a root of a rambling ground vine found in South America traditionally used for medicine. It is said to support hormonal balance and reduce inflammation.

Phenethyl Alcohol: an aromatic alcohol. It occurs widely in nature, being found in a variety of essential oils, including rose, carnation, hyacinth, Aleppo pine, orange blossom, ylang-ylang, geranium, neroli, and champaca. It is also an auto antibiotic.

Phenoxyethanol: an oily liquid used as a bactericide and topical antiseptic.

Phenoynethonol: a nontoxic chemical that occurs naturally in green tea and used as a cosmetic preservative.

SeneGence Product Knowledge Guide_120817

247

Phenyl Trimethicone: improves emolliency and water repellency and detackifies skin care products.

Pinus Pinaster Bark (Maritime Pine) Extract: Pine bark extract has been used in folk medicine all around the world. Pine bark extract has potent anti-oxidants and compounds that help dilate blood vessels. Pine bark extract is made from the bark of a European coastal pine tree Landes or maritime pine.

Pisum Sativum (Pea) Extract: keeps specific enzymes known as proteases from degrading skin proteins such as collagen and elastin, which are responsible for giving skin its firmness and elasticity. It can therefore protect collagen and elastin against the damaging effects of proteases activated by aging and through different types of skin abuse (UV, chemical, immunological, etc.). Used in skin care products, pea extract acts as an anti-enzyme complex and gives the skin its firmness and elasticity. A clinical study has demonstrated significant improvement in skin elasticity (+16.7%) after just three weeks of treatment with pea extract.

Plankton Extract: an extract of microlgae that contains a light activated enzyme activity that enhances recovery from sun damage by protecting the cells from external influences.

Polymethylsilsesquioxane: a silicone ingredient used most often as a film former that creates a lubricating, smooth, silky feel and increases the skins ability to repel water.

Polysilicone-11: Liquid silicone emollient.

Polysorbate 20: derived from Lauric Acid (from Coconut Oil); non-toxic emulsifier used to dissolve precious essential oils into water without the use of alcohol.

Polysorbate 80: an emulsifier used to solubilize essential oils into waterbased products.

Portulaca Pilosa (‘Kiss-Me-Quick’): a plant with specific peptides that help boost the collagen matrix production and other ingredients to increase moisturization of lips.

Potassium Sorbate: soluble preservative.

PPG-2-Isodeceth-12: an organic solubilixer of perfume oils and emulsifier.

PPG-20 Methyl Glucose Ether: helps increase smoothness of application and humectancy performance of product.

Propanediol: an organic compound as a colorless viscous liquid that is miscible with water.

Propylene Glycol: organic compound used as a ‘carrier’ or ‘holder’ of active ingredients that also softens skin.

Prunus Amygdalus Dulcis (Sweet Almond) Oil: non-greasy oil easily absorbed, and helps to leave the skin soft and satiny smooth.

248

Section XII: Glossary of Ingredients & Terms

Prunus Domestica (French Plum) Seed Oil: also known as Prune Kernel Oil, it is gaining worldwide attention for its nutritive role both within cosmeceutical and skin care applications. French Plum Oil demonstrates the dramatic ability to nourish, moisturize and improve skin elasticity. It has a light texture, quick absorption and delicate fruity/almond-like aroma that naturally adds a slight touch of scent to high end formulations. French Plum Oil can be effective in treating dry and cracked skin, eczema, psoriasis, acne and sunburned skin. It is the perfect choice for inclusion in formulations for revitalizing maturing skin.

Ptcyhopentalum Olaciodes (Muira Puama) Bark/Stem Extract: Is a native shrub with white flowers found in Brazil and the Amazon forest area. It is used as a traditional aphrodisiac in Brazil and helps with circulation and fatigue.

PVM/MA Decadiene Crosspolymer: binding film-forming agent.

Q Quatemium-15: a synthetic preservative and bactericide.

Quaternium-26: a quaternary ammonium compound (generally referred to as a “quat�) that is a positively charged tetra-substituted nitrogen derivative; enhances the appearance and feel of hair by increasing hair body, suppleness or sheen. It may also improve the texture of hair that has been damaged physically or by chemical treatment; prevents or inhibits the build-up of static electricity.

R Retinyl Palmitate: Vitamin A, it is fundamental for increasing skin elasticity and thickening of the epidermis and the dermis. Vitamin A plays an important role in RNA synthesis, known for its cellular renewal properties that speed up exfoliation to reveal younger, plumper skin cells which produces new and healthy cells in the skin and the body, This process of cell renewal and exfoliation helps to reduce the appearance of fine lines, wrinkles, and skin irregularities. Medical studies indicate that Vitamin A is effective in slowing down skin aging and in reducing the number and depth of wrinkles. A regression of pigmented spots has been demonstrated in medical studies with regular use of Vitamin A. Ricinus Communis (Castor) Seed Oil: Fixed oil obtained from seeds of castor, it is used for its soothing properties to the skin.

Rosa Mochata Seed Oil: or rosehip seed oil is derived from cold pressing hips of the rare forest shrub (Rosa affinis rubiginosa or Rosa moschata) found growing in southern central Chile in the shadow of the Andes Mountains. This member of the rose family has flowers that are pink in color, and when the petals fall, the shrub develops vivid, orange-red seed pods called rosehips. This rosehip oil has been used by local people for its soothing and moisturizing properties. The oil was found

SeneGence Product Knowledge Guide_120817

249

not only to help halt the advancement of aging but to actually lessen the appearance of aging and scarring, while restoring natural skin tone and color.

Rosmarinus Officinalis (Rosemary) Leaf Extract: a woody, perennial herb used for dandruff, hair loss and reducing skin fragility while boosting the skin in general, since it has a great ability to increase circulation and also contains anti-oxidants which have anti-aging properties as they reduce the damage caused by free radicals.

S Saccharomyces Gerevisiae Extract: a skin-conditioning agent used in cosmetics and beauty care prducts because of its ability to “act in oxidative stress and improve skin conditions�.

Salicylic Acid : Topical salicylic acid is used to help clear and prevent pimples and skin blemishes in people who have acne. Topical salicylic acid is also used to treat skin conditions that involve scaling or overgrowth of skin cells such as psoriasis (a skin disease in which red, scaly patches form on some areas of the body), ichthyoses (inborn conditions that cause skin dryness and scaling), dandruff, corns, calluses, and warts on the hands or feet.

Salix Alba (Willow) Bark Extract: a natural ingredient that provides anti-acne properties, sebum control, and can be used as an exfoliant. The bark of white willowcontains salicin, which is a chemical similar to aspirin (acetylsalicylic acid). It is thought to be responsible for the pain relieving and anti-inflammatory effects of the herb. Studies have identified several other components of willow bark that have antioxidant, fever reducing, antiseptic, and immune boosting properties.

Sandalwood Oil: various fragrant woods. Native to India these woods are yielded by the tree Santalum and Santalaceae, which are often used for the essential oil they contain.

Santalum album (Sandalwood) Oil: assists with chapped, dry or inflammed skin and has wonderful moisturizing and hydrating properties. The toning effect is useful when fighting oily skin.

Sea Salts: a naturally occurring salt from the sea found to contain a multitude of essential minerals.

Sebum: an oil secretion composed of oils and waxes and emulsifying substances, produced by the sebaceous glands in the skin. Sebum lubricates the skin and forms a natural skin cream with water. Over-production of sebum often results in skin problems such as clogged pores and acne.

SelPlex Complex: The natural oil complex that wedges between the cells to separate one cell wall from the next. SelPlex is a blend of specifically selected herbal oil extracts, mixed vitamins and Tocopherol that soothe the skin. SelPlex evenly delivers the purest of essential oils without emulsifiers (that can dilute the actives) into the deepest layers of the skin. As the SelPlex makes its way between the cellular

250

Section XII: Glossary of Ingredients & Terms

walls, it then delivers additional moisture along with SenePlex Complex and other essential ingredients into the skin.

SeneCeuticals: the combination of the proprietary formulation of SeneDerm with SenePlex Complex Skin care System combined with the patented long-lasting color technology of creamy SenseCosmetics with SenePlex Complex.

SenePeptides-17: stimulates hair growth.

SenePlex Complex: Kinetic enzyme that increases cellular renewal.

SeneShield: A natural plant sorbital and yeast extract, non-occlusive, transparent shield for skin that also helps protect skin from harmful UV rays.

Sesamum Indicum (Sesame) Seed Oil: a naturally anti-viral and a natural antiinflammatory agent. It is produced from the tiny seeds of the sesame plant that is grown mainly in China and India. This high quality and valued oil is used in cosmetics because of its content of sterolins, which are valuable moisturizers and skin conditioning and lubrication agents.

Silica: used as a thickening agent in cosmetics.

Silybum Marianum (Milk Thistle) Extract: Extracts made from the seed of this biennial herb have profound beneficial and protective effects on the certain organs and possibly skin. It has demonstrated the capacity to regenerate damaged liver cells and stimulate the formation of new cells. Milk Thistle’s history of use dates back thousands of years and continues to show promise for those suffering from toxic liver damage (such as is seen in alcoholics), chronic inflammation of the liver and cirrhosis. In an age where we confront toxins on all levels, Milk Thistle can play a crucial role as a part of a daily detox regime.

Simmondsia Chinensis: Jojoba Seed Oil (Simmondsia Chinensis Seed Oil) acts as a moisturizer and emollient agent to improve the skin elasticity and suppleness, containing natural Tocopherol to minimize oxidation and lipid pre-oxidation.

S-Ionic Proteins: re-modified, energized proteins.

Sodium Benzoate: soluble preservative.

Sodium Borate: a reducing agent.

Sodium Chloride: natural sea-salt used as a binding agent.

Sodium Hyaluronate: a ubiquitous carbohydrate polymer that is part of the extracellular matrix. It is a humectant about 100 times more effective as a humectant than Glycerin. (It is the key water-maintaining substances in human skin. Harsh living environment and aging can cause the decrease of HA content in skin, and as a result the water maintaining ability of the skin is weakened and the skin looks dry and rough.

One of the main causes of skin senility is also the decrease of polysaccharides, such as HA. The special structure characteristic of HA makes it highly moisturizing and it has a water content regulating function; additionally, its solution has high

SeneGence Product Knowledge Guide_120817

251

viscoelasticity and lubricity. When HA solution is applied on the surface of skin, it can form an air permeable layer and keep the skin moist and smooth. The small molecular weight HA can penetrate into dermis layer, fully combine with water, promote skin blood microcirculation and nutrient absorption and maintain normal metabolism, and as a result, it plays a role of wrinkle removing, improving one’s appearance and improving the health of the skin.

Sodium Hydroxide: Functions as a base.

Sodium Hydroxymethylglycinate: preservative commonly used in “natural” beauty products to help preserve them from fungal growth.

Sodium Laureth Sarcosinate: used as a wetting and cleansing agent and a water softener.

Sodium Laureth Sulfate: a surfactant.

Sodium Lauroamphoacetate: used as a surfactant, cleansing agent, and foam booster.

Sodium Lauroyl Lactylate: derived from milk and coconut oil. It is a mild secondary surfactant and provides an elegant, soothing feel.

Sodium Lauryl Methyl Isethionate: an extremely mild cleanser that can be used as a primary or secondary surfactant and creates a dense foam.

Sodium Lauryl Sulfate: a surfactant used for the removal of oily residues.

Sodium Metabisulfite: Used as a sterilizer and anti-oxidant/preservative.

Sodium PCA: a naturally occurring component of human skin and derivative of amino acids that is believed to be partially responsible for its moisture-binding capacity. It is extremely water-absorbing and at high humidity, dissolves in its own water hydration. Application of this compound is as a skin humectant that increases the skin’s softness.

Sodium Polyacrylate: A film-forming agent, stabilizer, absorbent, thickening agent, and emollient.

Sodium Stearoyl Lactylate: a vegetable derived organic compound; used as an emulsifying agent, a conditioner for hair and skin, and as a mild cleansing agent.

Sodium Sulfite: preservative used in dyes.

Sodium Trideceth Sulfate: used as a mild cleansing agent.

Sorbic Acid: An antimicrobial agent and preservative.

Sorbitan: thickening agent sometimes known as a synthetic wax.

252

Section XII: Glossary of Ingredients & Terms

Spilanthes Acmella (Paracress) Flower Extract: This flowering herb is native to the tropics of Brazil, it is known as the toothache or Para cress plant. It is commonly used in skin care products as a mild skin conditioning agent.

Spirulina Maxima Extract: Hydrating, skin-conditioning, and toning agent.

Squalene: Deactivates the free radical known as singlet oxygen, the free radical that is generated by exposure to the sun’s UV radiation. Squalene can also absorb and bind fat-soluble toxins, helping to excrete them from the body. These multiple functions of squalene make it an excellent nutritional support product for the skin.

It helps to soften and diminish tiny lines. It helps to soothe dry, irritated skin and creates a barrier to protect the skin against the harsh environment.

Sreareth-2: emollient and emulsifier.

Stearalkonium Chloride: a positively charged salt that attracts and binds proteins, which are negatively charged; an anti-static ingredient; they alter the electrical properties of cosmetic raw materials or of human body surfaces (skin, hair, etc.) by reducing their tendency to acquire an electrical charge thus minimizing “fly away” hair in dry weather; whereby it increases luster and improves the feel and wet/dry combing of hair. It is made from stearic acid which is a fatty acid found in plants; used also as a surfactant and an anti-microbial.

Stearalkonium Hectorite: functions as a suspending agent.

Stearic Acid: used in lotions as an emollient and thickener.

Stearyl Alcohol: a natural fatty alcohol derived mainly from coconut oil, very similar to Cetyl alcohol. An emulsion stabilizer also adds body to a lotion.

Surfactant: Surfactant is an acronym for Surface Active Agent. Surfactants degrease and emulsify oils and fats and suspend soil, allowing them to be washed away; a wetting ingredient that lowers water’s surface tension allowing the product to spread more easily over the skin and is used when a mild product is required for the skin.

Synthic Beeswax (Cruelty-Free to bees!): a synthic wax.

Synthic Urea: a compound topical antiseptic, buffering agent, humectant, and skin conditioner.

T Talc: fine powder that absorbs oil.

Tapioca Starch (and) Polymethylsilsesquioxane: a gluten free thickener (and) a silicone ingredient used in many skin care most often as a film former that creates a lubricating, smooth, silky feel and increases the skin ability to repel water.

SeneGence Product Knowledge Guide_120817

253

Tea Lauryl Sulfate: Foaming agent used for shampoo, bubble baths and liquid hand soaps.

Tetrahexyldecyl Ascorbate (Vitamin C): an inert earth mineral used as a thickening ingredient and sunscreen in cosmetics. It protects skin from UVA and UVB radiation and is considered to have no risk of skin irritation.

Tetrapeptide 21 & Tripeptide 1: a blend of peptides that minimizes the appearance of wrinkles and increases collagen production and skin smoothness.

Tetrasodium EDTA: a molecule which complexes metal ions in aqueous environments.

Theobroma Cacao (Cocoa) Seed Butter: from a cocoa bean; used as a fragrance ingredient, occlusive skin-conditioning agent, skin protectant, and emollient.

Tilia Cordata Flower Extract: a natural flower extract rich in flavonoids and a powerful anti-oxidant.

Titanium Dioxide: an inert earth mineral used as a thickening ingredient and sunscreen in cosmetics. It protects skin from UVA and UVB radiation and is considered to have no risk of skin irritation.

Tocopherol: Is a form of the Vitamin E family helps to destroy free radicals.

Tocopheryl (and Tocopheryl Acetate): Vitamin E, essential for maintaining the activities of enzymes in the cells and for the formation of red blood cells, is also an anti-oxidant and has been shown to inhibit skin cancer and aid in the healing of skin ailments. Vitamin E is a dynamic weapon against premature aging and combating wrinkles by neutralizing free radicals to stop the chain reaction of molecular damage and to protect the skin against oxidation. It’s also believed to protect skin from the sun’s ultraviolet rays once absorbed into the skin.

Translucid: see through, sheer.

Tricontanyl PVP: topically applicable cosmetic/dermatological compositions well suited for both effective and SPF-enhanced UV-photo protection of human skin, hair and/or scalp.

Trideceth-12: emulsifying agent.

Triethanolamine: a Surfactant.

Triethoxycaprylylsilane: Silicon-based ingredient; used as a binder.

Tripeptide: A peptide consisting of three amino acids.

Trisiloxane: used in sunscreens to absorb UV radiation.

Tropolone: Organic compound found in multiple plants.

254

Section XII: Glossary of Ingredients & Terms

U UGL Complex: An acid free skin stimulator that increases the rate of epidermal skin renewal.

Unsaponifiables: a large group of compounds called plant sterolins. This ingredient is considered a must for emolliency in skin care. Two of the natural oils with the highest Unsaponifiables are shea butter and olive oil (followed closely by avocado oil and sesame oil). They have a superior moisturizing effect on the upper layer of the skin and can aid in reducing scars.

UV Absorber: 1-a film forming binder.

V Vaccinum Macrocarpon (Cranberry) Fruit Extract: Rich in flavonoids, citric acid and vitamin C. Cranberry extract has antioxidant, purifying and antibacterial properties and is useful as a natural treatment of acne.

V. Plantifolia (Vanilla) Oil: derived from orchids of the genus Vanilla native to Mexico and is associated with warmth, softness and caring. The scent of vanilla has proven positive and beneficial effects which have nothing to do with current fashion, changing values or even childhood memories. It is a classic aroma.

Vegetable Glycerin: It is a carbohydrate that is derived from plant oils, has an oily texture but is water soluble and is hydrating for the skin.

Vegetable Oil: cosmetic grade triglyceride vegetable oil extracted from plants.

Vitamin C: helps increase collagen production & diminish wrinkles.

Vitis Vinifera (Red Grape) Seed Oil: Rich in vitamins, minerals and linoleic acid it helps nourish and regulate moisture level while fighting environmental stresses.

Grape seed oil is considered to be a great antioxidant and is more effective than Vitamin E, C, and D. Volcanic Ash: from Vanuatu, nature’s natural exfoliate. Gently exfoliates and polishes the skin while delivering minerals, stimulating circulation to produce a healthy glow to the skin. Sometimes used to thicken a formulation.

Volumizing Complex: A complex of proprietary ingredients (peptides and botanicals) that helps build the collagen matrix structure and increases moisture content of the lips.

SeneGence Product Knowledge Guide_120817

255

X Xanthan Gum: a naturally fermented corn sugar polysaccharide; used for the stabilization and binding of cosmetic products.

Y Yeast Extract: a dietary source of folic acid (a member of the vitamin B complex) aids in formation of new healthy tissues and promotes new cell formation.

Yellow Iron Oxides (Mint/Green): Pigment shade that helps to camouflage redness.

Ylang-Ylang Oil: a fresh, floral, sweet and slightly fruity fragrance and is a small flower of the cananga tree. The name means “flower of flowers” in the Asian Tagalog language. In Indonesia, ylang-ylang flowers are spread on the bed of newlywed couples.

Z Zea Mays (Corn) Oil: an emollient rich in essential fatty acids (required for cellular repair) and Tocopherols.

Zea Mays (Corn) Starch: Known to draw impurities from the skin and for its oil absorbing properties. Cornstarch has Vitamins B, PABA, Silicon, freed oils and Vitamin K; it contains a high amount of cell regenerating ingredients.

Zinc Oxide: A natural mineral powder that is found to shield against the harmful effects of the sun.

Zinc PCA: Zinc PCA moisturizes the skin and regulates the skin’s sebum production thereby controlling excess oil production. Several research studies have shown that zinc is effective for helping to treat acne and eczema.

Zingiber Officinale (Ginger) Root Extract: plant extract that has antiinflammatory properties.

256

Section XII: Glossary of Ingredients & Terms