Malindi Urban Economic Plan

3.4 DIVERSIFICATION ACTION PLAN Tourism has been a key economic activity in Malindi, however the recent decline in tourist arrivals and change in Malindi’s competitive and comparative position as a destination within Kenya and globally makes it important to seek ways to promote economic resilience through the diversification of Malindi’s economy.

Malindi is endowed with rich natural resources from sea and land which can provide a good basis to expand into different sectors and economic activities, particularly those that promote value addition and provide a more stable path to economic development minimising exposure to global shifts in tourism.

The following section outline actions that can help develop Malindi’s economy, particularly in agriculture, fishing and manufacturing. While these actions and interventions are focused on the municipality’s capacity to advance these sectors, it would be imperative to align with County level and wider coastal region plans for sectoral growth to maximise returns and avoid duplication of efforts.