INTERVIEW
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BRANDING: THE MAIN COMPONENT OF TEXTILE INDUSTRY DR. SUDHA ANAND Managing Director, BKS Textile Company BKS Textile Company, a leading manufacturer and exporter of madeups and cotton fabrics, was incorporated on February 12, 2004 with an authorised capital of Rs. 99.80 lakh. Located at Palladam in Tamil Nadu, the BKS company is a pioneer in home textiles and technical textiles.
ciation (SIMA) and also he actively participated in textile organisations like TEXPROCIL, and many more. Dr Sudha Anand replies to some vital questions about the company. Excerpts below: Journey till now …
Marketing niques
Management
Tech-
We have unique selling points like how we are different from our competitors. BKS textiles is sustainability-oriented company. We have acquired a lot of company certificates like ISO 9000, ISO 14000 and SA 8000 for social accountability. We are a member of the BCI cotton and many more. We have built the trust among the customers, who always look for reliability and trustworthiness of suppliers.
BKS Textile Company, which is I started international marketing for family-run, was started by Sen- the company, with nearly 95%of our thil Kumar, a well-known name in business in exports, we have a lot of the textile industry in South India. international and long-standing cusDr Sudha Anand, his daughter is tomers. The UK is a major market the Managing Director. Dr. Sudha for us and I continued my career in Anand, Medical Doctor by education marketing and branding. We develAll our manufacturing practices are realised being an entrepreneur is oped a domestic brand called SVAS very responsible and we give more more interesting than a medical pro- in 2012 for the Indian market for importance to manufacturing pracfessional joined her family business home decor and lifestyle products. tices. For instance, our dyeing in 2005. She virtually learnt Key Points unit follows zero liquid disa lot of things about textiles charge (ZLD) principle and we from her father and was tech- •BKS textiles is a sustainability-oriented company have also installed wind power nically trained by him. Sen- •Communication with customers stays as top priority generating technology. Besides, thil Kumar originally started we also worked with non-profit BKS Textile Company in •Employees are given a say in decisions organisation for plantation and 1985 in Tirupur near Coim- •Research & development given due importance are increasing green cover in batore in Tamil Nadu which the city in our drive towards •Marketing plays a key role in its success. today has emerged as a versustainable manufacturing. tically integrated manufac- •Cost Cutting in difficult times is vital. Communication and interacturer and exporters of home tion are very important. We stay in textiles, mainly bed linen employing I did some courses in management touch with industry peers and keep over 1000 employees. area and I am still learning because physical interaction with other inThe Chairman and Managing Direc- learning can never stop. The journey dustry. Moreover, we attend textile tor Senthil Kumar’s another daugh- is quite interesting and our business forums and meetings so it will be ter, Sangita Velkrishnan is also in- growth is quite stable and gradual much helpful for getting ideas about volved in the working of the company because we believe in sustained current issue or trend. and Senthil Kumar who is involved growth. We are looking forward to a I totally believe in empowering peoin strategy decisions, was formerly great future. ple who take their decision indepenChairman of South India Mill Asso-
OCTOBER 2021
