44
C O V E R ST O R Y
Personalisation, On demand Fashion leading to growth of web-to-print business Ms. Adele Genoni EFI Reggiani Sr. Vice President and General Manager
EFI is laser-focused on one goal: the development and profitability of your print business. That is why tens of millions of print professionals across the world rely on EFI to help them succeed. Every day, their 3,000+ global team members demonstrate their commitment to clients by developing gamechanging technologies for the production of signage, packaging, textiles, ceramic tiles, and personalised documents, with a diverse range of printers, inks, digital front ends, and a comprehensive business and production workflow suite that transforms and streamlines the entire production process. EFI products account for more than one-third of the world’s high-end wide format printers in production today. They have 50 offices throughout the world and have been in business for more than 20 years. Fiery servers and controllers are used
J U LY 2 0 2 1
by over 20 million people globally. Their inkjet printers produce output and signs for some of the world’s most important events. What are the new updates and innovations in printing technologies. Adding to this, what is your vision for the future of this industry? Consumer behavior trends are moving in the digital direction: design to shelf speed has reduced due to multi-season trends and shorter collections. That being said, the fast turnaround time of digital compared to analog is undisputable. Thanks to digital, manufacturers are better able to quickly react to fashion trends and minimize losses from fashion remaining stock. They can lower their costs with reduced setup time and leaner inventory management thanks to the possibility of efficient print-ondemand capabilities - all while deliver-
ing products with richer color palettes and more detailed designs. The digital possibilities are further enhanced in terms of time to market and, above all, in terms of sustainability, a crucial ask from consumers for manufacturers to offer short green processes that reduce water, energy, and chemicals consumption. It is, for this reason, we developed the EFI™ Reggiani TERRA Pigment Solution for a greener, faster, and more competitive textile process that eliminates the need for washing, steaming, and post-treatment. The uniqueness of this solution resides in our ink binder technology. It enables the ink to fix to the fabric only through a polymerization process that happens in the printer’s onboard dryer, guaranteeing superior dry and wet fastness results without using additional chemicals or fixation processes.
