IQEX advantages can be summed up in the following points:
www.italianqualityexperience.it Italy is well recognized worldwide for the quality of its cuisine, the good wine and the “Made in Italy” as synonym of excellence in production. Also, worldwide leader in food safety and eco-sustainability of its agricoltural production, Italy finally gave dignity to its premium quality production chain thanks to this latest initiative.
Italian Quality Experience is a web portal that was born with the contribution of Unioncamere, the Italian public insistitution grouping all Italian Chambers of Commerce in Italy, in the occasion of EXPO 2015, to promote the complicated Italian agribusiness production model abroad. This portal was born also with the aim of connecting as a bridge the 700,000 companies involved in the agribusiness production, private users and foreign businesses interested in the “Made in Italy”, through the collaboration of the 81 Chambers of Commerce abroad.
Each Italian company is asked to upload information on their own company's features and products. The IQEX portal, through a "rating" system, will give higher visibility to the companies that provided more information about their production chain and traceability of their product. The result is 700,000 businesses in the food industry and 1,700 restaurants who can tell us about the skilful blend of territory, talent and tradition that shapes the “Made in Italy” concept. The advantage of this online platform is that the advantage does not derive from the name of the company or from the dimension of this latter, but the more detailed and the higher is the number of information given, the higher would be the visibility given to the company, even the smallest one.
Great advertising tool for the restaurant; Direct email marketing service for the restaurant thanks to the dedicated web page (for events, campaigns, …); Client database of the restaurant.
Italian Quality Experience portal is absolutely free. As a matter of fact, it represents a complementary tool offered by Unioncamere to Restaurants of the Ospitalita` Italiana in order to underline even more the effort they put in the Ospitalita` Italiana initiative (for more information about the Ospitalita` Italiana please click here)