October 9, 2015

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THE HILL NEWS e s t a b l i s h e d i n 1 9 1 1 at s t . l aw r e n c e u n i v e r s i t y

HOMECOMING 2015 SPECIAL EDITION FRIDAY, OCTOBER 9, 2015

VOLUME CXXVII, ISSUE 5

Less Talk, More Action The Debate on Climate Change Cont. By HOGAN DWYER STAFF COLUMNIST

PHOTO COURTESY OF VBURST

Justin Bruckel ’15 and Chris Martin ’15. founders of VBURST Vitamin Shots are just BURSTING with energy.

Two Alums Go From Hockey Shots to VBURST Vitamin Shots By REBECCA DOSER NEWS EDITOR

“Take your best shot!” is a motto that Justin Bruckel ’15 of Geneseo, NY and former hockey teammate, Chris Martin ’15 of Ottawa, ON took off the ice and into the real world. Bruckel, an economics major and sports studies minor and Martin, an economics and history double major collaborated elements of time management, planning/scheduling and the student-athlete experience at St. Lawrence into starting their own product: VBURST Vitamin Shots. What spurred your desire to start VBURST? The idea for VBURST was born during our senior year of college while playing NCAA Division I hockey. From our teenage years, right through college, our lives centered around three things - eating, training, and sleeping. Even as college athletes with sound nutrition plans, our diets often fell short of meeting our nutrient requirements, so like most people, we used daily supplements to fill in the nutri-

Contents: Opinions pg. 2 News pg. 4 Features pg. 6 A&E pg. 8 Sports pg. 11

tional gaps. When we grew tired of swallowing capsules, and mixing powders, we knew there had to be a better way! We set out to create a small dietary beverage that would allow us to fill in these gaps, with the convenience and great taste that would make us excited to take our vitamins. What exactly is in these VBURST vitamin shots? Our VBURST vitamin shots are a health-based beverage with 12 essential vitamins, a B-vitamin complex for natural energy, and a potent blend of antioxidants and minerals. With our great tasting 2 oz. liquid vitamin shots, we have managed to create optimal nutrition in one simple shot, because the vitamins don’t need to dissolve – they’re delivered instantly. What could be better? Great tasting vitamin shots? What flavors did you guys create? Initially, we went into this knowing that our product needed to taste great. We took our time sampling many flavors and we are very happy with the final outcome. Not only is there a potent blend

of vitamins, minerals, and antioxidants within each line, but we feel that the taste is what is really going to spark peoples’ interest. Additionally, when choosing the flavors themselves, we did not want to go with the typical flavors such as grape, berry, and orange. So we went with more of an exotic fruity background, which we feel will also turn some heads. The final four flavors that we came up with are Green Apple, Tropical Mango, Orange-Lime, and Strawberry Lemonade. Now, 5-Hour Energy seems to be a big competitor for you guys…what sets your product apart from theirs? We don’t see 5-Hour Energy as a direct competitor. We are selling a completely different product, and trying to create our own niche. One problem we expect to encounter will be persuading retailers to let us share some of 5-Hour’s coveted counter space. VBURST shots are just vitamins, but consumers can expect to feel a natural lift and energy because of a potent B-vitamin complex. CONTINUED ON PAGE 5

Last week the Divest SLU column covered what divestment is as well as the importance of SLU’s divestment from fossil fuels. Divestment would make a strong ethical statement that the St. Lawrence community, including students, faculty, administrators, and alumni, does not support the continued degradation of our environment through the extraction and use of fossil fuels. We view divestment as more than just an ethical or financial issue, rather as a necessary step for the university to uphold its values as a sustainable or “green” institution, both in its daily operation and alumni legacy. Last week, Harrington focused on the disparity between the environmental responsibility of which

Page 5: Alum-funded Beta

Temple rennovations reveal finished product.

Page 7: Camp SLU memories that never fade.

CONTINUED ON PAGE 10

ALEC MACCRORY/ GUEST PHOTOGRAPHER

A.C.E takes SLU students up, up, and away in free balloon rides.

A.C.E. is Always

Picking Up the P.A.C.E. By KATIE WILSON STAFF WRITER At first glace, St. Lawrence University can come off as a little rough around the edges. Situated in the heart of Canton, NY, the school appears fairly remote to most students coming from bustling city centers and lively routines. In order to remedy this,

I S S U E S N EA K P EA K Welcome back, alumni! Find articles on alum accompishments and projects, updates on a shiny-new SLU, and guest alum-authored articles within this special issue! Some include:

St. Lawrence espouses and the reality that it is financially dependent on the success of fossil fuels. This week, I will focus on the issues the divestment movement is targeting, specifically climate change. “Climate change” as a general phrase refers to a change over a long period of time in the weather conditions of an area or the whole planet. However, today “climate change” is used by many to refer to a specific current phenomenon, the accelerating overall increase in global surface temperature due “global warming,” but “climate change” has become a more apt term for the crisis as increasing temperatures not only create warmer weather but also create and worsen events such as droughts, wildfires, and storms.

students bring entertainment to the campus through their own creative means. The Association for Campus Entertainment, or A.C.E, is one such organization of students that supplies entertainment for campus. A.C.E. is made up of students who are passionate about providing enjoyable, out of CONTINUED ON PAGE 4

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electronic album.

hockey grad reflects on his golden years as a Skating Saint.


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