THE HILL NEWS e s t a b l i s h e d i n 1 9 1 1 at s t . l aw r e n c e u n i v e r s i t y
FRIDAY, FEBRUARY 5, 2016
VOLUME CVI, ISSUE 2
The Hill News Takes on Multimedia Endeavors
By ROBERT BAIRD STAFF WRITER
Over the past year, The Hill News has undergone some massive changes not only in personnel, but in the media outlets it’s using to share content. One of these new mediums is a website, which not only includes current articles, but also an archive of content from the past two years. The second new medium is a radio show, which engages editors and writers on a more personal level. The digital editor of The Hill News, Brandon DiPerno
’16 remarks that journalism is ever-changing and as someone who gets most of his news online, he “really felt as if The Hill should have a bigger web presence.” “At the end of my junior year, I had laid out a plan of the look with former managing editor Josh Cameron,” DiPerno says. Last semester, DiPerno turned the website into an element of his SYE with Professor Juraj Kittler, as a creative take on his PCA major. “I had experience in Wordpress working as a freelance web designer, so I wasn’t unfamiliar with the CONTINUED ON PAGE 10
PHOTO COURTESY OF MEG KENISTON
Some members of the Social Media Team during the Club Fair on Friday, January 29.
Smile,You’re on Candid Camera: SLU Snapchats PHOTO COURTESY OF NCPR
The Sustainability Semester farmlands during winter 2015.
Sustainability Semester Canceled This Spring Due to Lack of Interest By KATIE WILSON STAFF WRITER
This past December, the Sustainability Semester, which has run every spring semester since its creation in 2013, was cancelled due to a lack of interested participants. Despite its recent hiccup, the offcampus program will hopefully be reinstated in the spring of 2017. The Sustainability Semester is an interactive, off-campus study program centered on [much as its name suggests] fostering a sustainable way of life. The program is based a mere five miles off-campus, but allows students to experience
Contents: Opinions pg. 2 News pg. 4 Features pg. 6 A&E pg. 8 Sports pg. 11
an entirely different lifestyle than most students are acquainted with on campus. While living in a renovated farmhouse, students take classes dealing specifically with leading a sustainable life, ranging from focusing on the incorporation of local, fresh food into their diets to looking at the environmental impacts of unsustainable practices. Students are also able to travel to and from campus of their own accord and thus able to maintain relationships with friends while simultaneously living in their own entirely separate “world.” CONTINUED ON PAGE 5
By BRENDA WINN NEWS EDITOR On Friday, January 29, the St. Lawrence Social Media Team unveiled their latest project – A SLU Snapchat account. The account was kept a secret until the reveal Friday morning, a great way to kick off the semester, and the beginning of Winter Weekend. Users can log into Snapchat, add “stlawrenceu” as a friend and then see the story every day. The SLU account is not following back any friends, so they are unable to see the user’s stories, but the users can still see the SLU story. Associate Director of Marketing Meg Keniston said that the Student Social Media team and she first discussed the idea of a SLU Snapchat about
18 months ago. At that time, they agreed that the student body wasn’t ready for the account. Snapchat did not have the brand presence from national companies that it does nowadays. SLU decided to wait for this reason, also because they did not know if and when “Campus Stories,” run by the Snapchat company itself, would be accessible on campus and what that would look like. Because of this, the social media team held off creating any SLU Snapchat account. At the beginning of the Fall 2015 semester, Snapchat had not yet chosen SLU to receive a Campus Story account, as the company was mainly targeting larger universities. SLU and the social media team had no control over whether we would be chosen for a campus story.
I S S U E S N EA K P EA K Page 1: Sure you can READ The Hill News, but did you know you can also LISTEN? Page 4: What even is the Zika virus, besides scary?
Page 5: The Super Bowl AND mac n cheese bites? Yes please. Page 6: SLU’s first-ever advice column premiers with a request from our readers.
Because of this, the social media team revisited the idea of a SLU Snapchat account. This account would be different than a Campus Story, in case SLU is ever selected for one. According to Keniston, the Campus Story accounts are managed by Snapchat, and if SLU ever were to get one, this would be monitored by Snapchat, not the University. The “stlawrenceu” Snapchat account is different because it is managed by the University and the Social Media Team. This means that when people send the SLU account a snap, it is a staff member who opens it. “I have heard from a few colleagues at other institutions that their university Snapchat accounts sometimes receive less-than-wonderful snaps,” CONTINUED ON PAGE 5
Read Online: www.the hillnews.org
Page 10: If it wasn’t your Monday night drinking game, you did the Iowa caucus wrong.
Tweet At Us: @hillnews
Page 11: Crew team gets wet in a big update to their facilities.
Or Facebook! facebook.com/ the-hill-news