Times, they are a-changing There’s no doubt the Covid pandemic changed many lives and businesses for ever. Mary chats to one business that has changed for the better
N
UMEROUS LOCKDOWNS LATER and the United Kingdom has emerged post restrictions as a di erent place eople s li es changed and there s no denying that many people ha e not gone back to the li es they li ed pre pandemic n some cases this has been a good thing in others far from it nd subse uently businesses ha e had to adapt and change as well hether lockdowns were a good or bad thing is academic and not for us to discuss here he fall out is what it is and not all of it is bad n fact for many it has been good ockdowns ga e many of us indi iduals and businesses time to slow down take stock and make decisions t allowed us time to plan ahead ne such pair who had time to do this are Simon Cawthorne and Jo ilmore who in early ay rebranded their business mo ed premises and started afresh bringing a whole new ibe to what was historically a well established renowned successful enterprise imes ha e changed and we ha e mo ed
with them says Simon efore o id struck we had been starting to rethink our brand and image ockdown ga e us a chance to do this e had time whilst the salon was shut to really think about our future and what we wanted to do any of you will remember the Simon awthorne salon on ill Street t was ery successful but had a slightly intimidating ibe; e pensi e and e clusi e that was the perception anyway and not somewhere you would feel you could walk into without an
appointment his wasn t necessarily the case but perception was all t was also a large space where many people did not feel o erly comfortable understand this completely; it s no one s fault but large spaces full of noise and supposedly beautiful people can be intimidating e e perienced it myself in many a salon o er the years t s a perception and often not really the case at all but it sticks Simon and o had started to realise this and subse uently were thinking of rebranding fter years on ill Street they ha e relocated the salon along with their fabulous loyal team to arket lace and rebranded at the same time becoming he Salon akham his smaller salon immediately feels friendly and welcoming as soon as you walk in ight and airy there s a really good ibe coming from the place wanted people to walk in and feel their shoulders drop knowing they could ust rela says o nd she s got it ust right t feels more intimate the smaller space feels much more bouti uey and far from intimidating nd you still get a really good hairstyling e perience as all the team came with them Simon and o know their stu ha ing worked in the industry for many many years oth from eicester where they trained Simon then mo ed down to ondon before returning to the city and worked for a ri al salon o specialises in colour Simon in haircuts oth had wanted to set up their own salons with Simon e entually doing so o oined him from the ri al salon which
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