LET US SHOW YOU WHY
The Agency is a unique kind of real estate company, defined by our strength of character, rebellious spirit and passion for reinvention.
Our culture of collaboration ensures that behind each one of our agents is the knowledge and resources of an entire global team. And we don’t just team up with anyone. We carefully select our partners, seeking quality over quantity in everything we do.
RULE #1: NO ASSHOLES Which brings us to
PART ONE An Introduction
OUR REACH
A MESSAGE FROM OUR LEADERS OUR HISTORY THE POWER OF THE AGENCY
PART TWO The Agency Difference
OUR CULTURE
SERVICE EXPERIENCE
POWERING THE HUMAN EXPERIENCE
PART THREE A Global Brand Platform
MARKETING
PUBLIC RELATIONS
SOCIAL MEDIA
GROWTH STRATEGY
Breaking away from the traditional brokerage model, The Agency takes a collaborative approach to the business of real estate.
The Agency brings our boutique approach to the world’s most coveted markets.
$72B+ OFFICES 120+ COUNTRIES 12+
OVERALL GLOBAL SALES
We can take you there. Our global presence allows us to serve our clients with a full range of residential, commercial, luxury leasing, vacation rental and new development services. RULE
#2: HAVE FUN It’s a big world out there.
To us, real estate isn’t just business. It’s personal. We can talk about the market conditions, the statistics and the technology all day long. Yes, we have that down to a science. But we want to talk about what really matters. When it comes down to it, real estate is and always will be a very personal experience. Each individual has a story, a vision for their life. It’s a real estate agent’s job to take that story and bring it to life. Real estate is about people serving people. And at The Agency, it’s a connection you can always count on. You wouldn’t open your front door to just anyone, would you? Neither would we.
Welcome to The Agency. Make yourself at home.
Founder & CEO
Mauricio has achieved nearly $5 billion in real estate sales and holds the distinction of selling the most homes in the country priced above $20M. He has represented some of the world’s most noteworthy properties, including the Playboy Mansion— the first house in L.A. to sell above the $100M mark—the Walt Disney Estate, and residences owned by Michael Jackson, Michael Jordan and Prince. Mauricio and The Agency also represent some of the world’s top developers and resort brands, including One&Only, Rosewood and The Ritz-Carlton. He has been recognized by The Wall Street Journal’s RealTrends list of top agents, ranked among the Most Powerful & Influential Executives in residential real estate by Swanepoel Power 200 and received the Entrepreneur Of The Year Greater Los Angeles Award. He has also starred in the Netflix show Buying Beverly Hills, published his book The Dealmaker, and has been a committed philanthropist throughout his career.
RAINY HAKE AUSTIN President
With 25+ years of experience leading esteemed real estate firms, Rainy is a visionary leader dedicated to strategic growth. She enhances the company’s residential real estate brokerage, global new development division and creative teams, supporting 2,100+ luxury real estate professionals across 115+ offices worldwide. Renowned for her problem-solving skills and collaborative leadership, Rainy has received the Bisnow Woman of Influence Award and regularly contributes to industry publications like RealTrends and Inman. She previously held senior roles at Compass and Alain Pinel Realtors, and she serves as Board Chair for MLSListings.
BILLY ROSE Founder & Chief Culture Officer
Billy co-founded The Agency in 2011 with Mauricio, following a diverse career in entertainment and real estate law, talent representation and leadership in real estate design and development. With 35+ years of experience representing major corporations, A-list celebrities, and public figures, Billy is exceptionally qualified to guide clients through significant financial transactions. Initially serving as The Agency’s Broker of Record, General Counsel, Chief Operations Officer, Sales Manager, and President, Billy now focuses on his passion: advising clients through the home buying and selling process. Billy specializes in architecturally significant, design-centric and historical homes, representing properties from Silver Lake to Malibu.
The Agency was founded by real estate agents for real estate agents.
We started in 2011 with a team of people who aspired to progress and modernize the real estate experience. The old model of brokerages encouraged people to work independently while competing with one another. How did this benefit the agent and the client? It didn’t.
The Agency set out to foster a culture of partnership, where our agents could share their knowledge and expertise. This notion was the basis of The Agency’s founding principle: collaboration. Our approach enhanced
client representation and forever altered the industry to create a better experience for agents and clients alike.
We apologize in advance for the (not so)
brag
Consistently Recognized by Inman
Inc. 5000 Fastest-Growing Private Companies 7 YEARS
Financial Times: One of The Americas’ Fastest Growing Companies 5 YEARS
Privately Held Independent Brokerage in the Nation for Sales Volume by RealTrends
on the RealTrends 500 List of Top Residential Brokerages #16
Top Mover by Transaction Sides and Volume by RealTrends #2
Our agents rise above the rest with the support of The Agency brand.
Our agents are 2X as productive as the average agent.
Revolutionizing real estate is what we do.
So, how do we do it?
With our boutique approach, unforgettable service experience, cutting-edge tech and creative marketing.
Capitalizing
on each other’s strengths empowers our agents and allows us to provide much more than a traditional brokerage ever could.
The Agency takes a unique approach to real estate by fostering a culture of collaboration. We come together from all over the world for our annual Global Forum event to learn together and share expertise, leveraging our collective knowledge and resources to help give our clients a true competitive edge. By working together, we can serve clients’ needs no matter where they are in the world. When you hire one of us, you hire all of us.
Luxury isn’t a price. It’s an experience. And we’ve rekindled the lost art of white-glove service—at every price point.
We believe service is simple. We take care of our agents; they take care of you. We give time back to our agents by handling the details so they can focus on what they do best: advising their clients and selling real estate. Anticipating our clients’ needs and going the extra mile is just our standard.
RULE #5: WE’RE HERE TO SERVE Everyone gets the red carpet treatment.
The digital age of real estate is upon us. We use our proprietary technology platform to inspire human connection, ease the transaction process and support our clients every step of the way. We use the data we capture to connect buyers and sellers, generating business on their behalf. It can be that simple.
And our agents get the same high-tech treatment. They have access to our custom marketing portal, creative center and our online learning platform, The Agency University, so they can keep learning and growing.
We don’t wait for buyers to come to us—we go to them. Our technology captures and vets prospective buyers for our listings. We identify leads from multiple sources and use data-driven insight to determine who is qualified to buy and when.
It’s all about who we know. The Agency’s wealth intelligence software discovers buyers based on a property’s attributes. Our agents can search by location, hobbies, interests, business alliances—virtually anything it takes to target prime clientele. It then provides multiple ways to connect with those buyers. Tech with a human connection—the way of the future.
Every year, we produce an international market and wealth report encompassing the most recent data, research and insights on the global real estate market, consumer spending and luxury market trends, plus projections for the following year.
The Agency’s Red Paper comprehensively explores real estate activity in our diverse markets, diving deep into shifts in home-buying patterns, buyer demographics, home design, UHNW activity and more.
The Agency’s in-house Relocation Department captures leads for our listings from all over the world.
They nurture relationships with global companies and brokers to find prospective buyers. And when our clients are relocating, they ensure The Agency brand of turnkey concierge service wherever life may take you. In short, you now have someone in your corner, in every corner of the world.
From print to digital, TV to magazines, The Agency has created an aspirational lifestyle brand that gets people talking, owns the luxury market and is recognized around the world.
Every home, from the one-bedroom condo to the sprawling estate, deserves its debut.
No two properties are alike and each has a story to tell. Our full-service creative division excels in the art of marketing and branding real estate. They custom-tailor marketing strategies to make each listing compelling and relatable.
Masterful design meets powerful storytelling—all in a day’s work.
RULE #6: MAKE SOME NOISE
The power of the media is in the palm of our hands.
Our in-house Public Relations team, based in major cities across the nation, keeps everyone talking about The Agency and our properties. They hold long-standing relationships with some of the world’s most influential journalists, prominent influencers and leading tastemakers. They ensure we’re always part of the conversation.
2,000+ PRESS PLACEMENTS ANNUALLY
HUNDREDS OF ARTICLES IN THE WALL STREET JOURNAL, THE NEW YORK TIMES, LOS ANGELES TIMES, ARCHITECTURAL DIGEST, ROBB REPORT, MANSION GLOBAL, SAN FRANCISCO CHRONICLE, AND MORE
MEDIA HITS THAT TRANSLATE TO SALES ACTIVITY
EDITORIAL COVERAGE THAT EQUATES TO MILLIONS IN ADVERTISING DOLLARS
A BI-COASTAL TEAM BASED IN MAJOR U.S. METROS
Having already been featured on numerous international TV shows, Netflix has released two seasons of The Agency’s real estate occu-soap Buying Beverly Hills, which follows the agents and clients within The Agency Beverly Hills.
THE SHOW HAS NEARLY QUADRUPLED OUR ORGANIC DAILY SEARCH TRAFFIC
RANKED IN THE TOP 10 SHOWS IN 26 COUNTRIES SINCE THE PREMIERE
12.8M+ SOCIAL MEDIA IMPRESSIONS
125+ PIECES OF COVERAGE, WORTH $4M+ IN AD VALUE WITH 17.8M+ VIEWS
RULE #7: TELL IT LIKE IT IS
Designed and directed by our in-house creative and public relations team, the magazine positions us as a media company and is strategically distributed to reach a global audience.
In addition to being mailed directly or hand-delivered to our clients and list of UltraHigh-Net-Worth individuals, the piece is on display in and distributed from The Agency’s 115+ offices in the world’s most affluent markets.
Our exclusive publication is carried in the private planes of Hera Flight, a renowned leader in private aircraft charter services.
The magazine is featured on the home page of The Agency’s website (TheAgencyRE.com), which has an average of 1.5M visitors per year—and growing. It’s also directly emailed to a highly targeted list of The Agency clientele and featured in our weekly newsletters, which reach an affluent audience of 700K+.
The digital magazine is heavily promoted on social media, where The Agency is one of the world’s most-followed residential brokerages, with 463K+ Instagram followers. In 2023, we made an average global impression of 68,000 per post.
The Agency partners and hosts numerous VIP agent and client events throughout the year where our magazine is on display and shared with guests. Past events have included the Hampton Classic, The Agency’s Global Forum, F1 VIP activations, The Real Deal showcase and more. It’s hand-delivered to clients by our agents, who are among the country’s top-producing real estate professionals. Each issue is placed in our offices and office storefronts in some of the world’s most affluent destinations.
Our blog is the heartbeat of our website, with intentionally crafted content to celebrate the lifestyle our clients experience every day.
From the latest design trends and the hottest properties on the market to interviews with tastemakers and our latest and greatest press highlights, we send out curated content to 700K+ readers weekly.
It’s no longer just a place to share listings—it’s a place to create unique content that engages all audiences across all platforms. Our dedicated social media strategists study trends and algorithms to enhance content performance and drive our digital strategy.
Our Following
ONE OF THE WORLD’S MOST-FOLLOWED RESIDENTIAL BROKERAGES ON SOCIAL MEDIA
182.8K GLOBAL SOCIAL IMPRESSIONS DAILY
51% INCREASE IN DIRECT-REFERRAL TRAFFIC ON INSTAGRAM YEAR OVER YEAR
FOLLOWED BY VERIFIED, HIGH-PROFILE CLIENTELE INCLUDING C-SUITE EXECS, ATHLETES, CELEBRITIES AND INFLUENCERS
RULE #8: MORE OF THE SAME IS NEVER AN OPTION
Our agents come together in every market to advocate for their communities, supporting a wide range of charitable organizations to make a difference locally and globally. The Agency’s official charity partner, Giveback Homes, is committed to creating social change by building homes for families around the world. The Los Angeles Business Journal has consistently recognized our philanthropy efforts. By working with one of our agents, you immediately become part of our community and philanthropic mission.
And always remember
RULE #10: RULES WERE MEANT TO BE BROKEN
(Except “No Assholes.” We’re firm on that one.)