MEDIA KIT 2024
The New Journal of the Luxury Lifestyle
The global brokerage and lifestyle brand that has transformed the luxury real estate marketplace on an international scale.
ABOUT THE AGENCY
MOST INNOVATIVE BROKERAGE
Recognized by Inman
TOP LUXURY BROKERAGE
Recognized by Inman
500K+ INSTAGRAM FOLLOWERS as One of the World’s Most Followed Residential Brokerages
$72B in Global Sales since 2011
20+ OFFICES OPENED IN 2024 In Major Metros and Luxury Markets (and Counting)
#1 AMONG REALTRENDS TOP 50 U.S. FIRMS WITH A $2.5M AVERAGE SALES PRICE BY TRANSACTION
130+ OFFICES IN 12 COUNTRIES
y Across the U.S., Canada, Mexico, Central America, Europe and the Caribbean
y Luxury Markets Include: Aspen, Beverly Hills, Bay Area, New York City, Miami, Los Cabos, Mallorca, Barcelona & More
X CEO Mauricio Umansky named by EY as Entrepreneur of the Year 2024 in L.A. & Ranked #50 Most Influential Person in Real Estate on Swanepoel Power 200 List
X Our Agents Represent the Most Elite Clients & Properties in the World
X Featured in living rooms around the world on the Netflix series Buying Beverly Hills
As passionate storytellers with a distinct perspective on the cultured and affluent luxury consumer, The Agency transcends real estate by engaging with its global audience in unique and compelling ways.
The Agency Magazine furthers this engagement by focusing on the interests and lifestyles of an internationally-versed, world-traveled, educated and tech-savvy audience. Every issue will entertain and enrich readers with thoughtful storytelling, featuring a blend of curated content from the world of design, architecture, travel, technology, art and luxury real estate.
FALL/WINTER 2024 EDITION SNEAK PEEK
With each issue, The Agency Magazine will explore a distinct and sophisticated blend of activities, experiences, and rare finds from around the world. After all, real estate is more than a home; it’s a lifestyle. Fall/Winter 2024 highlights include:
TRAVEL & ADVENTURE
FOOD, WINE, SPIRITS
AIR, SEA, WHEELS
FASHION, JEWELRY, WATCHES
BEAUTY, HEALTH & WELLNESS
HOME & DESIGN
DISTRIBUTION & READERSHIP
TARGET AUDIENCE
The Agency Magazine is direct-mailed or hand-delivered to The Agency’s elite high-net-worth clients by our agents, who are among the world's most successful, top-producing real estate professionals. Our targeted mailing list reaches buyers, sellers, travelers, tastemakers, entrepreneurs and influencers as well as individuals with verified net worths ranging from $10M to $500M.
ABOUT OUR HIGH-NET-WORTH CLIENTS
The Agency’s real estate professionals represent and serve some of the world’s most discerning individuals. Their clients know luxury, and are among the first to receive issues of The Agency Magazine. We surveyed our agents to get more insight on their high-net-worth clients, exploring how they spend, travel, collect, and more.
DISTRIBUTION & READERSHIP
PRINT DISTRIBUTION
In addition to being mailed directly or hand-delivered to Ultra-High-Net-Worth individuals, the magazine is on display in and distributed from The Agency’s 120+ offices in the world’s most affluent markets.
DIGITAL DISTRIBUTION
Featured on the home page of The Agency’s website (TheAgencyRE. com), which attracts an average of 1.5 million visitors per year and continues to grow, The Agency has gained even more visibility through the airing of two seasons of the Netflix series Buying Beverly Hills, which prominently features the company.
The magazine is also directly emailed to a highly targeted list of The Agency clientele and featured in our online journal and weekly newsletter, which reaches an affluent audience of 700K+.
PRIVATE JET DISTRIBUTION
You can now find our exclusive publication in the private planes of Hera Flight, a renowned leader in private aircraft charter services. Hera Flight boasts a fleet of luxurious jets and offers access to numerous others through their extensive network of partners. Hera Flight caters to clients not only in the United States and the Caribbean but also extends its exceptional services to several foreign countries.
OUR REACH
SOCIAL MEDIA
The digital edition will also be heavily promoted on social media, where The Agency is one of the world’s most-followed residential brokerages in the world with 490K+ Instagram followers. In 2022, our channel racked up over 12M views on reels and reached over 8M unique accounts. Overall in 2023, our social platforms garnered 64.4M total impressions.
ACTIVATION & EXPERIENTIAL
Select opportunities for on-site activations and exclusive events at The Agency properties or offices available upon partnership. The Agency partners and hosts numerous VIP agent and client events throughout the year where our magazine is on display and shared with guests; past events have included the Hampton Classic, The Agency’s Global Forum, F1 VIP activations, The Real Deal showcase and more. Additionally, each issue is placed within our offices and office storefronts in some of the world’s most affluent destinations.
FALL / WINTER 2024
X Two Issues per Year
X Spring/Summer & Fall/Winter
+ FEATURED BLOG POST ON THE AGENCY JOURNAL)
X Materials Close: End of September 2024
X Launch Date: Mid-November 2024
SPRING/SUMMER 2025
X Materials Close: End of March 2025
X Launch Date: Mid-May 2025
ADVERTISING SPECS
SIZEBLEEDTRIMLIVE
SINGLE8.5" x 11.125" 8.25" x 10.875" 7.75" x 10.375"
SPREAD16.75" x 11.125" 16.5" x 10.875" 16" x 10.375"
X AD FILE FORMAT - PDF X1A (Print-ready)
X INK SPECIFICATIONS - CMYK 4/C process. No pantone colors.
X DENSITY AND PHOTOS - Total density should not exceed 300%. Photos need to be 300 dpi/CMYK color.
X MARK S - All trim and bleed marks should be included in all colors and must be located .25" from trim and not to invade the live or bleed areas.
X GENERAL RULES - Allow .125" on all sides for bleed ads. Reverse type or 4/C black text smaller than 10 pt and any solid type smaller than 6 pt cannot be guaranteed for perfect registration or readability. White color objects cannot be set to overprint.
X RICH BLACK - Use 100K 40C for “rich black” background colors.
X LIVE MATTER - Safety: .25" from all TRIM edges.
X NOTE - It is ideal to keep text .5" from trim edge.
X RULES - Please do not use hairline rules. BLACK RULES : .25 pt minimum. COL OR RULES : .5 pt minimum.
SUBMISSIONS
PUBLISHING PARTNER
C&R Content is a leading creative studio specializing in high-impact custom magazines for the luxury travel and real estate markets. Led by former Robb Report editorial director Bruce Wallin, the company produces original, consumer-media-quality magazines created by top writers, editors, photographers, and designers in the fields of travel, architecture, fashion, fine dining, and more.
THE AGENCY MAGAZINE PARTNERSHIP TIERS
Partnering with us is a win-win opportunity. Learn more about The Agency Magazine’s exclusive partnership tiers and how they can elevate your presence, reach the right clients and benefit your business.
Discover more here.
