Brand Book The smart choice
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We understand your needs and challenges as a small independent salon. That’s because we combine a strong colour experience with blogger-inspired, Street Style Collections. Making your salon the GO-TO destination for wearable, commercial street style looks with WOW colors. INDOLA: the smart choice, inspired by the streets of the world.
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We have smart solutions for you! - Best-in class colour quality & innovation at a smart price - Commercial, blogger-inspired seasonal Collections for authentic street style looks - Snackable ed(you)cation, 24/7, to easily recreate our looks - Continuous digital inspiration - Money-making promotions & special sizes
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Best-in class colour at a smart price. The smart colour system. Highest reliability offering maximum service opportunities.
Permanent Colour
with
3x
HAIR-BOND TECHNOLOGY
FASTER PROCESSING
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PCC (PERMANENT CARING COLOUR) 99 shades - - -
Up to 100% coverage Lasting vibrancy Beautiful shine
BLONDE EXPERT
XPRESSCOLOR
7 High Lift shades, 7 Pastel shades, 1 Dust-free Bleach
14 shades
-
- - -
-
With Hair-Bond technology for significantly less hair damage Up to 4-5 levels of lift
Three times faster processing No compromise on hair quality Ideal for root re-touch, short crops or grey blending
Demi- Permanent MAKE YOUR PERMANENT COLOUR
DEMI
NT
PERMANE
O
RHER EVERY SUPE A DS EE N
Secret
WEAPON COLOR TRANSFORMER 1 bottle
- - -
* except PCC Intense Coverage, Creator
Converts all* permanent shades into demi-permanent Seamless dual colour results No more stock and cash constraints
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PCC - Permanent Caring Colour Up to 100 % coverage, lasting vibrancy & dazzling shine
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PCC NATURAL & ESSENTIALS
PCC RED & FASHION
40 shades
34 shades
These shades give a gorgeous range of natural hues for up to 100% white coverage.
A vibrant collection of reds, violets, coppers and intense chocolates.
New
RED & CHOCO SHADES
PCC INTENSE COVERAGE
PCC CREATOR
19 shades
6 shades
Specially formulated for superior coverage on hair that’s 70-100% white.
For smart creativity: to intensify, to correct or to enhance/soften colour results.
PERMANENT COLOUR
RAPID BLOND+ BLEACH POWDER 450g High-performance dust-reduced bleaching powders for precise and reliable blonde tones. Formulation offering up to 8 levels of lift. Available in white and blue. Suitable for all creative lightening techniques.
Power Partnership! The PCC & Cream Developer Duo deliver perfect results every time. Combined, they provide:
1000 ml
- - -
High quality, quick mixing developers for a caring yet effective oxidation process. Available in 5 different strengths:
- -
Long-lasting colour results Superior shine A detangling, smoothing effect for the perfect colour canvas Up to 100% white hair coverage Enhanced retention
DEVELOPERS
- -
- - -
2% (7 Vol.) – 1000 ml 4% (13 Vol.) – 1000 ml, To be used with the Color Transformer for demi-permanent results 6% (20 Vol.) – 1000 ml 9% (30 Vol.) – 1000 ml 12% (40 Vol.) – 1000 ml
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HIGH-LIFT
PASTEL
7 High-Lift shades
7 Pastel shades
with
HAIR-BOND TECHNOLOGY
DUST-FREE BLEACHING POWDER 1 Bleach
- - -
For use on natural hair, no need to pre-lighten Up to 4-5 levels of lift Very significantly reduced damage
-
Special shades for use on pre-lightened or natural blonde hair
- - -
Up to 8 levels of lift Stunning colour clarity Very significantly reduced damage
Smart blonde creativity - all Blonde Expert High-Lift and Blonde Expert Pastel shades are intermixable HIGH-LIFT SHADES
PASTEL SHADES
PERMANENT COLOUR
Meet the Blonde Expert Range
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Every great superhero has a secret weapon! Seamless dual colour results.
No more pinch on your stock & cash.
YOUR E K A M NT
NE
A PERM
UR COLO
...
USE THE
SMART
SOLUTION
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...DEMI PERMANENT
!
Smart solutions
MIXING RATIO 1:1:0,5 PCC Shade, 60ml
DEMI-PERMANENT
Let Indola Color Transformer be yours!
Cream Developer 4% (13Vol.), 60 ml Color Transformer, 30ml
DEFEAT
YOUR IES ENEreM stock or No mo ints! cash constra
FOLLOW
US
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Technical Products
SEMI-PERMANENT
Semi-permanent colour and smarter must-haves
NN2 250ml
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For no stain, no pain skin protection. - -
Minimizes skin staining and discomfort Easily intermixed with any of our permanent colours and developers
No
SKIN STAINING. LOWER SKIN IRRITATION
The SMART wash, care & styling range Indola offers you endless look-based services with just 36* products. Mix and match them to achieve any look in 3 simple steps.
SMART WASH
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SMART CARE
SMART STYLING
SMART PIXEL TECHNOLOGY Get Care & Styling products from shampoo to hairspray, that maintain great colour results, provide instant colour shine & virgin like hair quality!
* depending on countries‘assortment
It’s as easy as
SMART LOOKS Tap your phone & get instant access to: - - -
Product information Social wall Matching looks
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SMART WASH
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COLOR SHAMPOO Key Ingredient: Silk Cocoon Proteins - - -
Locks colour into the hair to prevent fading Up to 90% colour retention even after 30 washes With Pixel Technology
300 ml & 1500 ml
REPAIR SHAMPOO
HYDRATE SHAMPOO
Key Ingredient: Marula Oil
Key Ingredient: Jojoba Oil
-
-
300 ml & 1500 ml
300 ml & 1500 ml
CLEANSING SHAMPOO
SILVER SHAMPOO
Key Ingredient: Ginseng Root Extracts
Key Ingredient: Purple Pigment
-
-
-
Deeply cleanses, sweeps away impurities and product build-up and refreshes hair and scalp without stripping them of nutrients With Pixel Technology
300 ml & 1500 ml
-
Brightens white, grey and blonde hair and neutralizes brassy tones whilst repairing the hair structure as it gently cleanses With Pixel Technology
300 ml & 1500 ml
ROOT ACTIVATING SHAMPOO
DANDRUFF SHAMPOO
Key Ingredient: Taurine & Carnitine
Key Ingredient: Vitamine E Acetate
-
-
-
300 ml
-
Perfectly restores the hair moisture and nourishes dry hair With Pixel Technology
#1 SMART WASH
- -
eplenishes the hair structure for a R higher level of in-depth nourishment Up to 95% less hair breakage With Pixel Technology
-
Gently cleanses and stimulates the scalp, strengthens the hair and provides high energy nutrients to the hair follicles It reduces hair loss* and increases hair density after 6 weeks of continuous use With Pixel Technology
* Non-pathological hair loss
-
300 ml
Removes visible dandruff from the very first wash and rebalances the scalp’s natural function With Pixel Technology
COLOR CONDITIONER
COLOR LEAVE-IN TREATMENT
Key Ingredient: Silk Cocoon Proteins
Key Ingredient: Silk Cocoon Proteins
-
-
- -
Locks colour into the hair to prevent fading For up to 90% colour retention even after 30 washes With Pixel Technology
- -
300 ml & 1500 ml
200 ml & 1500 ml
REPAIR CONDITIONER
REPAIR KERATIN FILLER
Key Ingredient: Marula Oil
Key Ingredient: Marula Oil
-
-
- -
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Detangles and improves strength and elasticity whilst providing an in-depth nourishment Up to 95% less hair breakage With Pixel Technology
300 ml & 1500 ml
REPAIR SPLIT-ENDS SERUM
REPAIR CAPSULES
Key Ingredient: Marula Oil
Key Ingredient: Marula Oil
-
- -
-
Helps to seal and prevent split-ends, leaves hair smooth and glossy Provides up to 95% less hair breakage* With Pixel Technology
* Hair treated with Repair Split-ends Serum vs. untreated, damaged hair
REPAIR TREATMENT Key Ingredient: Marula Oil - -
200 ml
- -
Nourishes the fibers, cuticles and hair structure for tangle-free, healthy, shiny hair Up to 95% less hair breakage With Pixel Technology
300 ml
-
75 ml
Provides an in-depth care whilst helping to lock colour into the hair to prevent fading Up to 90% colour retention even after 30 washes With Pixel Technology
Repairs and nourishes damaged hair With Pixel Technology
30 x 1 ml
Restores the beauty of damaged hair Provides up to 95% less hair breakage*
*H air treated with Repair Capsules vs. untreated, damaged hair.
#2 SMART CARE
SMART CARE
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SMART CARE
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HYDRATE SPRAY CONDITIONER
HYDRATE BB CREAM
Key Ingredient: Jojoba Oil
Key Ingredient: Jojoba Oil
-
-
-
Instantly detangles and perfectly restores the hair moisture leaving hair super soft and nourished With Pixel Technology
200 ml
SMOOTH TREATMENT
ROOT ACTIVATING LOTION
Key Ingredient: Coconut Oil
Key Ingredient: Taurine, Carnitine, Tartaric Acid & Panthenol
-
-
- - -
200 ml
Provides a lasting control and discipline to the hair Smoothes the cuticles for an intensive shine Delivers anti-frizz protection With Pixel Technology
-
8 x 7 ml
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#2 SMART CARE
300 ml
-
Perfectly restores the hair moisture, controls the hair surface and protects from dehydration With Pixel Technology
Reduces hairloss* after 6 weeks of continuous use and increases hair density** after 24 weeks of continuous use Trichotherapy Cosmetics’ energizing formula stimulates hair growth, bringing the proportion of active hair roots to a near normal level of 80% after 24 weeks of application
* Non-pathological hair loss. ** Observed by 75% of participants in clinical study (independent German Dermatological Institute 2007, with 60 participants)
#colorblaster: for insta-trending looks!
SMART CARE
The pigmented conditioner #colorblaster is infused with the Color-Charge Complex to deliver super shiny colour results and intensive care. Choose from 11 filter-friendly shades from pastel to bold toning, colour refresh or neutralisation. Lasts up to 10 washes.
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#colorblaster services #INSTACOLORIZE for vibrant colour refresh
#INSTAPASTELIZE for shiny pastel to bold toning
#INSTANEUTRALIZE to banish brassy tones
Benefits at a glance - - - - -
Vibrant colour results Ultimate shine Easy combability Wide choice of shades & services Easy application for backwash services & home use
#2 SMART CARE
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SMART STYLING
SETTING 26
STRONG MOUSSE
VOLUME & BLOW-DRY SPRAY
-
-
- -
Designed to create big volume and strong hold UV-filter protection against UV-rays With Pixel Technology
-
- -
300 ml
200 ml
THERMAL PROTECTOR SPRAY
CURL CREAM
-
-
- -
300 ml
Delivers volume and a fast blow-drying Smoothes, detangles and provides a light hold whilst helping to protect against blow-dry damage UV-filter protection against UV-rays With Pixel Technology
Helps to protect and to keep moisture when styling up to 220°C with irons or tongs for a silky soft finish UV-filter protection against UV-rays With Pixel Technology
- - - 200 ml
Ensures great curl definition, control and moisturized hair feel for beautiful bouncy looks Soft, cream-like texture makes it easy to apply UV-filter protection against UV-rays With Pixel Technology
#3 SMART STYLING
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SMART STYLING
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TEXTURE MOULDING GEL -
- -
A waterproof, non-sticky, ultra-strong gel. It is super-manageable before it dries, delivers great shine and is easily rinsed off with shampoo UV-filter protection against UV-rays With Pixel Technology
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150 ml
ROUGH UP
SOFT CLAY
-
-
- -
85 ml
- -
85 ml
WAX
VOLUMISING POWDER
-
- -
- -
85 ml
-
Create remouldable matte styles and disheveled looks New emulsion texture provides a lighter feel and a great re-shapability UV-filter protection against UV-rays With Pixel Technology
Easy to apply, it gives light control as well as natural shine UV-filter protection against UV-rays With Pixel Technology
- -
10 gr
Powerful styling powder Provides an impressive volume and root lift Remouldable Matt finish
#3 SMART STYLING
-
An amazing wax cream for extremely matt and rough looks Delivers a great control and separation UV-filter protection against UV-rays With Pixel Technology
SMART STYLING
TEXTURE 30
TEXTURE SPRAY
DRY SHAMPOO FOAM
-
- -
- -
Gives the perfectly undone, raw, tousled texture No stickiness, overburdening or residues With Pixel Technology
300 ml
300 ml
GLUE
FIBERMOLD
-
- - -
- -
150 ml
-
Cleanses the hair as a shampoo Adds instant root lift without leaving residues With Pixel Technology
Delivers extreme hold for radical style Holds until the next shampoo With Pixel Technology
85 ml
Provides medium hold and flexibility Adds shine to the hair With Pixel Technology
#3 SMART STYLING
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SMART STYLING
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FINISH
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FLEXIBLE HAIR SPRAY
STRONG LACQUER
-
-
- - -
Delivers natural-looking hold even in humid weather Designed to give your style effortlessly beautiful staying power UV-filter protection against UV-rays With Pixel Technology
500 ml
GEL SPRAY
SMOOTH SERUM
-
-
- -
300 ml
- -
Create and fix your style with this super smart styler delivering long-lasting hold in the quick drying format of a spray UV-filter protection against UV-rays With Pixel Technology
-
200 ml
Provides the hair with beautiful shine and anti-static control Light formula prevents frizz without overburdening
#3 SMART STYLING
500 ml
-
Fast-drying, micro-fine lacquer provides maximum style control Ingeniously designed to give long-lasting shape that can be brushed out easily UV-filter protection against UV-rays With Pixel Technology
TARGET RANGES Glamourous Oil The range is based on the breakthrough micro-emulsion technology, allowing a high proportion of oils to be added into a shampoo formulation for opulent shine & caressable softness. The innovative gold-shimmering treatment combines indulgent care of oils with luxurious gold shimmer for luminous shine.
SHAMPOO
TREATMENT
Key Ingredient: Plant based oil complex
Key Ingredient: Shea Butter and plant based oil complex
- -
-
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- -
Cleanses & nourishes the hair Restructures its surface, for seducing smoothness and a mirror-like shine Reduces split ends by up to 80% Leaves the hair tangibly soft, silky & shiny
250 & 1000 ml
- -
200 & 750 ml
OIL GLOSS Key Ingredient: Unique oil elixier - - -
75 ml
-
Adds shine Provides lightweight conditioning Golden particles deliver mirror-like shine
Restructures dry and dull hair from within Gives the outer layer instant smoothness and mirror-like shine Reduces split ends by up to 90% Leaves the hair strong, brilliant & shiny
with
HAIR-BOND TECHNOLOGY
Blond Addict This range with Hair-Bond Technology also keeps demanding blonde hair in stunning condition. Professional care for the ultimate in strength, shine and customisable blonde effects.
SHAMPOO
TREATMENT
-
- - - -
-
Strenghtens & cleanses all blonde & highlighted hair With Hair-Bond Technology
Reduces breakage Restores natural bounce Maximum shine With Hair-Bond Technology
200 ml & 750 ml
ICE SHIMMER SPRAY
GOLD SHIMMER SPRAY
-
- -
-
Instant neutralisation of yellow & brassy tones Cool accent & super shimmer
150 ml
Gold Shimmer on blondes High shine & smoothness
TARGET RANGES
250 ml & 1000 ml
150 ml
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From the streets to your salon Profit from 2019’s strongest trends Indola works with fashion bloggers and hairdresser ambassadors to create seasonal Street Style Collections to equip you with ALL you need to create the latest hair trends.
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Street Style Looks
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Our Seminars Learn how to do some great haircuts and hair colouring techniques and follow our expert’s own personal smart tips in our online seminars.
Principle Colour Rules Colour is a key driver for salon success. Being an Indola certified colourist is a mark of true excellence – and it all starts here.
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Blonde And Beyond Blonde never goes out of fashion. And with new trends emerging all the time, being able to achieve the perfect blonde for each client will be a lifetime investment.
Freehand Painting Balayage gives your clients a tailored look as individual as they are.
Hair Up, Hairstyling Being able to offer your clients a variety of different hair-up looks will add an invaluable extra dimension to your business.
This Is Cut & Colour Leave inspired with a complete look to take back to your salon to offer to your clients the next day.
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We Are Street Style Discover the Indola Street Style Collection and get a fast track on the real fashion looks your clients are going to want for the coming season.
Ask your local representative to find out more and keep an eye out for constantly updated new offerings online.
Keep it smart, keep it digital and get inspired 24/7 Find our latest street style looks!
Looks & How tos Continuous digital releases of our Street Style Collection are packed with all you need to make every street cut & colour your own.
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Our Team Our talented and progressive team of hairstylists, colourists, bloggers and photographers brings you the latest looks and create brand-new styles inspired by what’s in vogue on the streets.
#indolaselected Our talented squad of four stylists have already reinvented our Spring & Summer hair trends in their own shoot – stay tuned for more of their uber-cool work on our social channels.
Stay in touch and never miss out
Make sure to follow our Instagram account @indola to get your daily dose of inspiration. We’ll be continually scanning your #SimplySmarter posts and will regram the most exciting ones or feature your looks on our Social Wall!
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followus:
Top POS materials to empower your salon 1. Gain new clients:
OUTSIDE/ WINDOW
Posters
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2. Inspire & inform your clients: ENTRY/ WAITING AREA
Street Style Looks
Posters, Banner and Mini Lookbook
Autumn / Winter 2019
3. Commercial looks, easy to recreate for your salon: BACKWASH AREA/ BACKROOM
Step by Step Cards
4. Promote your colour service: Ask
WORKSTATION
Get your new Street Style look! In Check #dimensionalbrunette Retro Modern #colourblocking
Discover the full story here
Free
NAIL FABY UER* LAQ
Get your WOW colour now! After a color service or the purchase of a care & style product.
*
Colour Service Easel
5. Boost your sales:
RECEPTION/ RETAIL AREA
IST!
YOUR STYL
Colour Service Menu
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The Smart salon tool collection Indola offers a smart selection of salon tools that are high quality, yet affordable, functional, yet stylish.
Essential Salon Trolley with colour tray Multi-functional salon trolley. Incorporates separate tray for up to 4 Colour bowls, metal holder for hairdryer and a metal basket for products & developer bottles.
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- - -
Cut & Styling Eco Cape
5 drawers storage capacity Mirror holder Size: 90 x 35 x 37cm
This Cape is a must have for any state-of-the-art hairdresser. Easy to clean. - - - - - - -
Used Eco-Yarn fabric 100% woven nylon Dyed under ecologically energy saving process Water repellent Adjustable hook neck closure Hand pockets Size 145W x 160L cm
T-Shirt Black high quality material T-shirt. Made from 100% finest cotton. -
Size: S/M, M/L
Kitchen apron High-quality practical black kitchen apron with neck holder. - - - - -
Ultra light material, feels like micro fibre Anti-crease Colour resistant Easy to clean Material: polyester
We offer additional tools and materials like silver foil, gloves, pumps and combs. Please ask your sales representative for additional salon tools.
Colour bowl The stylish shape allows easier mixing, stacking and cleaning. - - -
Features a memoclip to indicate shades Twin hand for comfortable handling and easy measuring Non-slip base for stability on all surfaces
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Colour brush Towel black
The perfect brush for all daily salon colouring techniques. -
Bristles: 23 mm long, 43 mm wide
Soft and delicate towel daily use at your salon. - - - - -
Machine washable Highly absorbent Made from cotton Size: 50 x 90 cm 370 gr. 5 towels per unit
Smart brush & sponge kit Bleach paddle For a quick & easy colouring procedure. - -
-
For freehand techniques on mid and long hair Provides stability during colour application – more rigid than foils Length: 28,5 cm
A set of 3 brushes and one sponge for creative colour techniques and root touch-up service. -
Bristles: 23 mm long, 43 mm wide.
The Indola Range COLOUR – PROFESSION PERMANENT COLOUR
DEMI-PERMANENT
DEVELOPERS
Transforms
PERMANENT INTO DEMI-PERMANENT COLOR!
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PROFESSION PERMANENT CARING COLOR (PCC)
XPRESSCOLOR
COLOR TRANSFORMER
CREAM DEVELOPERS (2, 4, 6, 9, 12%)
Fascinating permanent colour results for flawless coverage & vibrancy (up to 99 shades).
For express, reliable, affordable, permanent colour services (up to 14 shades).
Transformer technology converts almost all permanent shades into demi-permanent.
For a caring and effective oxidation process. 4% (13 Vol) to be used only with Color Transformer for demi-permanent results.*
LIFTING, LIGHTENING, BLONDING COLOUR
BLEACH
with
HAIR-BOND TECHNOLOGY
BLONDE EXPERT
RAPID BLOND+
Blonde offer specifically developed to maintain & enhance blonde hair whilst significantly reducing hair damage (up to 14 shades).
For all creative lightening techniques.
TECHNICAL – NN2
FORM – DESIGNER
No
SKIN STAINING. LOWER SKIN IRRITATION
NN2
SILKWAVE/ SILKSTRAIGHT
Reduces skin staining and the discomfort of skin irritation.
A gentle range designed to achieve even, lively and bouncy curls or silky straight hair.
*except for PCC (Intense Coverage & Creator)
CARE RANGE
WASH RANGE
COLOR
HYDRATE
REPAIR
COLOR
HYDRATE
REPAIR
Up to 90% colour retention. 100% more shine. Locks hair colour into the hair.
100% nourishment. Regulates the hair’s moisture perfectly.
100% hair replenishment & resilience. Up to 95% less hair breakage. Higher level of in-depth nourishment.
Up to 90% colour retention. 100% more shine. Locks hair colour into the hair.
100% nourishment. Regulates the hair’s moisture perfectly.
100% hair replenishment & resilience. Up to 95% less hair breakage. Higher level of in-depth nourishment.
ROOT ACTIVATING Reduces hair loss already after 6 weeks. Increases hair density.**
SILVER
CLEANSING
DANDRUFF
SMOOTH
Neutralises brassy tones whilst repairing the hair structure.
Deeply cleanses, Sweeps away impurities and product build-up Refreshes hair and scalp without stripping out nutrients.
Removes visible dandruff from the very first wash.
Provides lasting control and discipline. Intensive shine. Anti-frizz protection.
STYLE RANGE
ROOT ACTIVATING Stimulates hair growth, bringing the proportion of active hair roots to a near normal level of 80% after 24 weeks* of application.
TARGET RANGES - COLORBLASTER
SETTING
TEXTURE
FINISH
#COLORBLASTER
Prep the hair and set the best styling foundation.
Shape and craft your style with exciting textures.
Perfect your look with fabulous finishes and different hold levels.
Caring, wash-out conditioner. For colour refresh, pastel to intense toning and neutralisation. Up to 10 washes (up to 11 shades).
with
TARGET RANGES – INNOVA
HAIR-BOND TECHNOLOGY
BLOND ADDICT
GLAMOROUS OIL
Professional care for the ultimate in strength, shine and customisable blonde effects.
Nourishes hair with precious oil elixirs and smoothes the hair surface for mirror like shine.
** for non pathological hair-loss *** Non-pathological hair loss
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why indola
We commit
to a long-term partnership endorsed by a strong colour experience and the power of blogger-inspired Street Style Collections.
1. Best-in class colour at a smart price A compact range with exceptional quality and breakthrough innovations.
2. Be ahead of the game Street-Style fashion turned into commercial looks.
3. Profit from 24/7 ed(you)cation Offline and online education, available 24/7.
4. Get inspired Engaging social media content.
5. Boost your business
Seasonal best-sellers promotions and innovative marketing material to empower your salon.