BRAND COLLECTION | 2018
OUR VISION WIth our passion for the industry Biosense vision is to offer bespoke proudly south African products, professional service and continuous education to not only develop salon business but inspire individuals creativity.
OUR HISTORY Twincare International is a Multiline distributor of local and International Brands with over 50 years experience, and has become one of the biggest suppliers of Professional cosmetics in Southern Africa. Biosense The story of Biosense began over 20 years ago and has established itself as a house hold name in professional haircare. With our 2016 launch, we developed a brand combining cutting edge science and the most technologically advance formulations available to hair cosmetics. Our formulations include unique specialised ingredients and cutting edge packaging designs. Biosense launched Bioceuticals in April 2017. BIOCEUTICALS consists of 5 product ranges each uniquely formulated to provide the consumer with healthy hair and a healthy scalp.
TWIN CARE HEAD OFFICE FACILITIES Twincare head office is centrally based in the business hub of South Africa and boasts industry specific facilities.
MEET THE TEAM Together We strive to inspire creativity, innovation and excellence for salon professionals. We are able to provide you with the most convenient inspiring and motivational service. Together we can unravel your potential and help shape your future.
Natassja Newman National Educator natassjan@twincare.co.za
Thys Ferreira National Sales Manager Thysf@twincare.co.za
Megan McDonald Product Manager Meganm@twincare.co.za
OUR COMMITMENT sales We are committed to deliver outstanding client service, following up on queries within 24 hour hours, and growing our client’s business is key. Our Dynamic Sales team will ensure your every need will be satisfied. Growing your business is our top priority “We focus on relationships not sales”
OUR COMMITMENT Marketing Biosense is committed to delivering new innovative products and promotions to benefit your salon. Our aim is to drive new clients into your salon by investing in social media campaigns and connecting clients with our store locator on our website. Our interactive social media platforms connects with both salon users and end consumer. We provide an array of exciting marketing materials for your salon and online platforms.
OUR COMMITMENT Education Education is the most powerful tool to develop the stylist with the most innovative and exciting courses on offer. Not only do we offer courses throughout the year but complimentary in salon training with the aim of continuously growing your salon We are committed and passionate about making a difference in the industry.
In salon training Product Knowledge (1 hour in salon training)
Olaplex
COMPLIMENTARY
COMPLIMENTARY
In salon Presentation Show casting all retail products In-depth understanding how to utilize Build your business and know how to prescribe to clients No models needed All staff booked off
Learn about the unrivaled science and power of Olaplex Where to utilize Olaplex has in the salon upgrading your colour services and offering express treatments Learn mixing ratios for all Olaplex services insider insight on business building concepts
Demo Day (2-3 hours in salon Demo) COMPLIMENTARY
In salon demo Max 2 models Showcasing Colorsense Range Understanding fundamentals Newest techniques and application Basin Day
COMPLIMENTARY
Increase brand awareness To introduce consumers to the BIOSENSE experience To assist with sell though of the BIOSENSE brand within salon To educate stylists and consumer
OUR PHILOSOPHY | OUR EDUCATION Twincare believes in Education, Education embodies our belief in the power of knowledge to shape futures. Using the latest learning tools we equip our hairdressers with all the technical and business skills they need for professional success, with our training we inspire creativity, unlock potential and nurture personal growth. We love sharing our hairdressing knowledge; and provide latest information on everything technical you need to know about hair and the business of running a salon.The Hair dressing industry keeps evolving, we offer the opportunity to stay on top of newest trends and techniques that gets discovered.
“DEVELOP A PASSION
FOR LEARNING. IF YOU DO,YOU WILL NEVER CEASE TO GROW.
”
- ANTHON J. D'ANGELO.
Overview and concept With Biosense new education program, our focus is to create stylists that are skilled and creative enough to meet the continuous developments within the industry. Our education program is tailored and designed to inspire and educate stylists , developing their expertise and growing their creativity and business skills. Enrolling in our program will give you the skill set to advance your creative ability and recognize you as a Biosense ambassador. The program consist of 5 complimentary modules that have to be completed throughout the year. Together lets stay ahead of international trends and support each other ,taking your career to the next level.
Style Discovery Fundaments of Retail, Operators, style and Up styling. Course consist of: Theory based in morning and practical after lunch. Overview: The ultimate Introduction to retail, top 15, understanding the partnership between hair and hair maintenance, upselling at Back Bar and Operators training. From wash house to blow dry and set, matric farewells and weddings. Outcomes: Understand technology behind retail, benefits of home maintenance , increase in salon sales, master business of blow out with Biosense Finish range and Babyliss tools, learn voluminous wavy and curly styles, blending and layering of products. Retail with confidence.
Color Keys Course consist of: Theory based in morning and practical after lunch Overview: ABC of Colour, colour wheels, counteracting pigments, Consultation, formulation and application , colour psychology, universal laws of colour, hair science, colour mapping, understanding undertones Outcomes: Improving and ultimately perfecting the fundaments of colouring techniques , understanding colour with help of swatches, how colour works, to work and change hair with confidence.
Color decoded Course consist of: Theory based in morning and observe and learn after lunch Overview: Gain a conception level of colour knowledge, improving and ultimately perfecting the fundaments of colouring techniques and latest trendy cut with complimentary colour, diversify your colour results , double application and multi dimensional colour. Take the guess work out of lighting services and learn how to integrate the power of OLAPLEX to achieve exceptional colour, preserving integrity of clients hair. Outcomes: Advance your understanding of hair, structure and composition, achieving amazing colour results on all types of hair and learn to select correct colour family for best results and optimal coverage.
Color Mastery Course consist of: Theory based in morning, colour and cut practical after lunch Overview: Full day workshop, build your knowledge for innovative colour and techniques, extend your colour choices and increase your portfolio, rectify colour issues and further corrective skills, corrective consultation, choosing colour for skin tones and unique colour consultations Outcomes: Learn root stretching, seamless colour, balance colour and explore colour placements, Effectively using OLAPLEX in all colour services, learn to really transform colour, offer services that will set your salon apart and attract new clientele.
Grow your Business Course consist of: Theory based Overview: This is a unique opportunity to GROW your business in specific key areas within Outcomes. Presented by Twincare CEO Stav Dimitriadis Outcomes: Grow your colour business Grow your retail business Grow your in salon services Grow you digital business
Booking information ALL ACADEMY COURSES HOSTED BY Biosense WILL PROVIDE: • Lunch and light refreshments • Module File • Model/Mannequin head - shared work environment • Certificate upon completion PARTICIPANTS TO BRING • Personal hairdressing equipment; e.g. brushes, combs, blow dryer, sectioning clips, etc. CANCELLATION POLICY At the time of making your seminar booking, the Biosense Education cancellation policy will be explained as follows: • Notice of cancellation must ONLY be given to the Biosense Sales consultant specific to your salon 0113051600 • Cancellations with more than 14 days notice can transfer to the next suitable course within 2018 • Cancellations with less than 7 days notice or non-attendance will forfeit their seminar booking and payment
We Invite you to save the date Style discovery 29 January 14 May 16 July Color keys 12 March 21 May 13 August Color decoded 26 March 18 June 17 September Color mastery 16 April 2 July 15 October Grow your business 29 October