INDOLA BRAND BOOK & PRODUCT GUIDE Feb 2019

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The Indola Brand Book The smart choice


Make the smart choice: Indola

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We are the only Partner who truly understands the needs and aspirations of independent salons, because we combine the know-how and quality of nearly 100 years in the industry, with a totally new Partnership Approach. Designed to answer the specific needs of your independent salon.

Indola. #SimplySmarter.


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SMARTER PRODUCTS • Best-in-class product quality • Game-changing Color Transformer converts every permanent shade into a demi -permanent*

What’s in it for you Increase client loyalty through: • Highest product reliability • Maximum service opportunities Ensure more profit through: • More efficient stock holding • Significant price advantage * except PCC Intense Coverage, Creator, Blonde Expert

SMARTER LOOKS • Commercial blogger-inspired trends, for street-style looks made easy to recreate in your salon

What’s in it for you Win more clients through: • 100% commercial, wearable looks offered as salon services Increase your staff efficiency through: • Straightforward techniques easy to learn and apply

SMARTER SUPPORT • Money-making promotions all year long • Customized POSM

What’s in it for you Higher ticket price via: • Easy to retail promotions designed for your salon • Added value through innovative NFC technology on POSM

SMARTER EDYOUCATION • Digital EdYOUcation system available 24/7

What’s in it for you Increases your staff productivity via: • Instant access to expert training and education


New Indola Colour The smartest colour system. Best-in class colour quality at a smart price. Highest reliability and a maximum of service opportunities

Permanent Colour PERMANENT CARING COLOR (PCC)

Permanent Caring Color delivers highest reliability, with Color Pixel Technology with up to 100% coverage, and up to 100% dazzling vibrancy. All PCC shades are intermixable.

SAME FORMULA

83 SHADES

< 06

BLONDE EXPERT

The Blonde Expert Colour Range is infused with the Hair-Bond technology for very signiďŹ cantly reduced hair damage. Choose from 5 High Lifting shades for up to 4-5 levels of lift or 4 Pastel shades to apply on pre-lightened hair or naturally blonde bases.

NEW with Hair-Bond Technology

5 HIGH LIFT SHADES 4 PASTEL SHADES 1 DUST-FREE BLEACH


SMARTER PRODUCTS

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Demi-Permanent Colour COLOR TRANSFORMER

Game-changing Color Transformer converts all* permanent shades into demi-permanent. For a maximum service opportunities and a more efficient stock holding.

NEW

* except PCC Intense Coverage, Creator, Blonde Expert


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PCC - Permanent Caring Color Up to 100 % coverage, lasting vibrancy & dazzling shine PCC RED & FASHION

These shades give a gorgeous range of natural hues for up to 100% white coverage.

36 SHADES

30 SHADES

PCC INTENSE COVERAGE

Specially formulated for superior coverage on hair that’s 70-100% white.

11 SHADES

A vibrant collection of reds, violets, coppers and intense chocolates. SMARTER PRODUCTS

PCC NATURAL & ESSENTIALS

PCC CREATOR

For smart creativity: to intensify, to correct or to enhance/soften colour results.

6 SHADES


New Color Transformer For endless colour possibilities Revolutionary Color Transformer converts all* PCC permanent colours into demi-permanent. With the same assortment of PCC shades you can offer more salon services, whilst ensuring a more efficient stock holding. Perfect match with PCC makes dual services easier than ever.

* except PCC Intense Coverage, Creator, Blonde Expert

P CC S T R VE CO N M A N E N T PER INTO S E D SHA ANENT M I-PER M E D

How to use the Transformer

60 ML

< 10

Transformer

PCC Shade

Developer 4% (13Vol.)

MIXING R ATIO 1:1:0,5

1000 ML

500 ML


SMARTER PRODUCTS

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< 12


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Meet the new Blonde Expert Range PASTEL

DUST-FREE BLEACHING POWDER

5 High-Lift shades

4 Pastel shades

1 Bleach

SMARTER PRODUCTS

HIGH-LIFT

• For use on natural hair without the need to pre-lighten

• Special shades for use on pre-lightened or natural blonde hair

• Up to 4-5 levels of lift

• Up to 80% less damage

• Up to 8 levels of lift • Up to 90% less damage • Stunning colour clarity

• Up to 90% less damage

NEW

1000.03

1000.1

1000.3

1000.22

1000.27

NEW

PASTEL SHADES

HIGH-LIFT SHADES

Smart blonde creativity - all Blonde Expert High-Lift and Blonde Expert Pastel shades are intermixable

P.01

P.11

P.16

P.27


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Semi-permanent colour and smarter must-haves COLOR STYLE MOUSSE

Technical Products RAPID BLONDE+ BLEACH POWDER

Ready to apply, leave-in colours for multi-usage with instant results and the freedom to just shampoo out. Ideal for colour refreshment in-between tint applications correcting or neutralizing unwanted tones, enriching or intensifying natural tones with gentle styling ingredients and extra heat protection for a really natural hold.

450G

6 SHADES

NN2

DEVELOPERS

For no stain, no pain skin protection. NN2 minimizes skin staining and discomfort and can be easily intermixed with any of our permanent colours and developers.

250ML

High-performance dust-reduced bleaching powders for precise and reliable blonde tones. Formulation offering up to 8 levels of lift. Available in white and blue. Suitable for all creative lightening techniques.

High quality, quick mixing developers for a caring yet effective oxidation process. Available in 5 different strengths: • 2% (7 Vol.) – 1000 ml NEW • 4% (13 Vol.) – 1000 ml, To be used with the Color Transformer for demi-permanent results • 6% (20 Vol.) – 1000 ml, 60 ml • 9% (30 Vol.) – 1000 ml, 60 ml • 12% (40 Vol.) – 1000 ml

1000ml

SMARTER PRODUCTS

Semi-Permanent Colour


Kera Bond

MAKING THE IMPOSSIB LE POSSI BLE

Kera Bond is a 2-step system that, added into the colouring/lightening mix, protects from chemical damage. Reduces hair breakage by more than 90%!*

BOND SERUM STEP 1 Protects & enforces the hair bonds during the chemical process – when mixed into the colouring, lifting or bleaching system.** **

If used as a system with Sealing Mask.

500ml

SEALING MASK STEP 2

SMART TIP For extra professional care, our existing Kera Restore range, with its unique Micro Keratin complex, will help keep the hair’s bond in optimal condition until the next salon visit!

* Lightening service vs. lightening service with KERA BOND.

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Stabilizes the bonds which are enforced by Step 1 and seals the hair surface to ensure optimal hair quality – when applied as a care treatment.

500ml


SMARTER PRODUCTS

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The new wash, care and style range SMART 1-2-3 STEPS • Indola offers you endless look based services with just 36 products. Mix and match and achieve any look in 3 simple steps:

SMART WASH

SMART CARE

SMART STYLING

SMART PIXEL TECHNOLOGY • Get Care & Styling products that maintain great color results from shampoo to hairspray for instant color shine and virgin-like hair quality!

SMART LOOKS • Indola supports you with instant Street Style inspiration from HDs influencers & bloggers. Scouting mass trends from the streets, turned into wearable salon looks. Powered by smart commercial color & cut techniques made easy.

NF C

Just tap for instant street-style inspiration from HDs influencers to your salon!

Technolo

gy

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SMARTER PRODUCTS

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THE NEW INDOLA wash, care & styling #PROFESSIONALISM

#CREATIVITY

• Use of white, black and silver materials to convey professionalism

• Creative color patterns referring to range benefit

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A SMART DESIGN #SIMPLICITY

#RETAILING

• Pure, clean simplistic design • 1-2-3 coding for simple navigation • Digital feel with hashtags

• Bold colors for shelf impact and easier retailing


S

: s p e t S 3 T R A M

Compact assortment, ENDLESS POSSIBILITIES 3 step service: mix and match 36 products to create any look.

s a y s a as e

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WASH


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WA S H

CARE

STYLE

NF

C Technolo

gy

CARE

STYLE


SMART WASH

sa easy as

COLOR SHAMPOO • Locks colour into the hair to prevent fading. For up to 90% color retention even after 30 washes • with Pixel Technology

• Replenishes the hair structure for a higher level of in-depth nourishment and up to 95% less hair breakage • with Pixel Technology

Key Ingredient:

Key Ingredient:

Silk Cocoon Proteins

Marula Oil

300 ml & 1500 ml

HYDRATE SHAMPOO • Perfectly restores the hair moisture and nourishes dry hair • with Pixel Technology

Key Ingredient: Jojoba Oil 300 ml

< 24

REPAIR SHAMPOO

300 ml & 1500 ml


CLEANSING SHAMPOO • Deeply cleanses, sweeps away impurities and product build-up and refreshes hair and scalp without stripping them of nutrients • with Pixel Technology

• Brightens white, grey and blonde hair and neutralizes brassy tones whilst repairing the hair structure as it gently cleanses • with Pixel Technology

Key Ingredient:

Key Ingredient:

Ginseng Root Extracts

Purple Pigment

300 ml & 1500 ml

ROOT ACTIVATING SHAMPOO • Gently cleanses and stimulates the scalp, strengthens the hair and provides high energy nutrients to the hair follicles • It reduces hair loss* and increases hair density after 6 weeks of continuous use • with Pixel Technology Key Ingredient: Taurine and Carnitine 300 ml

SILVER SHAMPOO

300 ml & 1500 ml

SMARTER PRODUCTS

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SMART CARE

sa easy as

COLOR CONDITIONER • Detangles and smoothens whilst helping to lock in colour into the hair to prevent fading for up to 90% color retention even after 30 washes • with Pixel Technology

Key Ingredient: Silk Cocoon Proteins 300 ml & 1500 ml

COLOR LEAVE-IN TREATMENT • Provides in-depth care whilst helping to lock colour into the hair to prevent fading for up to 90% color retention even after 30 washes • with Pixel Technology

Key Ingredient: Marula Oil 200 ml & 1500 ml

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REPAIR CONDITIONER

REPAIR KERATIN FILLER

• Detangles and improves strength and elasticity whilst providing in-depth nourishment and up to 95% less hair breakage • with Pixel Technology

• Nourishes the fibers, cuticles and hair structure for tangle-free, healthy, shiny hair and up to 95% less hair breakage • with Pixel Technology

Key Ingredient:

Key Ingredient:

Marula Oil

Marula Oil

300 ml & 1500 ml

300 ml

REPAIR SPLIT-END SERUM

REPAIR CAPSULES • Restores the beauty of damaged hair and provides up to 95% less hair breakage*

• Helps to seal and prevent splitends, leaves hair smooth and glossy and provides up to 95% less hair breakage* • with Pixel Technology

* Hair treated with Repair Capsules vs. untreated, damaged hair.

* Hair treated with Repair Split-ends Serum vs. untreated, damaged hair

75 ml

Key Ingredient:

Key Ingredient:

Marula Oil

Marula Oil 30 × 1 ml

SMARTER PRODUCTS

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SMART CARE

sa easy as

HYDRATE SPRAY CONDITIONER

HYDRATE BB CREAM

• Instantly detangles and perfectly restores the hair’s moisture leaving hair super soft and nourished • with Pixel Technology

• Perfectly restores the hair’s moisture, controls the hair surface and protects from dehydration • with Pixel Technology

Key Ingredient:

Key Ingredient:

Jojoba Oil

Jojoba Oil

300 ml

200 ml

SMOOTHENING MASK

ROOT ACTIVATING LOTION • Reduces hairloss* after 6 weeks of continuous use and increases hair density** after 24 weeks of continuous use • Trichotherapy Cosmetics’ energizing formula stimulates hair growth, bringing the proportion of active hair roots to a near normal level of 80% after 24 weeks of application

• Provides lasting control and discipline to the hair and smoothes the cuticles for intensive shine • Delivers up to 4 days anti-humidity and anti-frizz protection

200 ml

Key Ingredient: Coconut Oil

7 ml

Key Ingredient: Taurine, Carnitine, Tartaric Acid & Panthenol

< 28


SMARTER PRODUCTS

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*Non-pathological hair loss. **Observed by 75% of participants in clinical study (independent German Dermatological Institute 2007, with 60 participants)


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sa easy as

SMART STYLING Setting

C

gy

• Delivers faster blow-drying. It smoothes, detangles and provides a light hold whilst helping to protect against blow dryer heat • UV-filter to protect against UV-rays • with Pixel Technology

200 ml

THERMAL PROTECTOR SPRAY

CURL CREAM

• Helps to protect and to keep moisture when styling up to 220°C with irons or tongs for a silky soft finish • UV-filter to protect against UV-rays • with Pixel Technology

• Ensures great curl definition, control and a moisturized hair feel for beautiful bouncy locks • Soft, cream-like texture makes it easy to apply • UV-filter to protect against UV-rays • with Pixel Technology

NF

C

Technolo

gy

300 ml

200 ml

SMARTER PRODUCTS

BLOW DRY SPRAY

• Designed to create big volume and strong hold of your style • UV-filter to protect against UV-rays • with Pixel Technology

300 ml

Technolo

STRONG MOUSSE

NF


sa easy as

SMART STYLING Texture

C Technolo

gy

MOULDING GEL

NF

ROUGH UP • An amazing wax cream for extremely matt and rough looks • Delivers great control and separation • UV-filter to protect against UV-rays • with Pixel Technology

• A waterproof, non-sticky, ultra-strong gel. It is super-manageable before it dries, delivers great shine and is easily rinsed off with shampoo • UV-filter to protect against UV-rays • with Pixel Technology

NF

C

gy

85 ml

SOFT CLAY

WAX • Easy to apply, it gives you light control as well as natural shine • UV-filter to protect against UV-rays • with Pixel Technology

• Create remouldable matte styles and disheveled looks • New emulsion texture provides a lighter feel and great re-shapability • UV-filter to protect against UV-rays • with Pixel Technology

85 ml

< 32

Technolo

150 ml

85 ml


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STYLE REVIVER

• Powerful styling powder provides impressive volume and root lift and a remouldable, matt finish

10 gr

• Adds volume & grip. Absorbs oil. Extends style • UV-filter to protect against UV-rays • with Pixel Technology

300 ml

SMARTER PRODUCTS

VOLUMISING POWDER


sa easy as

SMART STYLING Finish FLEXIBLE HAIR SPRAY

STRONG LACQUER

• Delivers natural-looking hold even in humid weather • Designed to give your style effortlessly beautiful staying power • UV-filter to protect against UV-rays • with Pixel Technology

• Fast-drying, micro-fine lacquer provides maximum style control • Ingeniously designed to give long-lasting shape that can be brushed out easily • UV-filter to protect against UV-rays • with Pixel Technology

500 ml

500 ml

GEL SPRAY

SMOOTHENING SERUM • Provides your hair with beautiful shine and anti-static control • Light formula prevents frizz without overburdening

• Create and fix your style with this super smart styler delivering long-lasting hold in the quick drying format of a spray • UV-filter to protect against UV-rays • with Pixel Technology

300 ml

< 34

200 ml


SMARTER PRODUCTS

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Innova Glamorous Oil Target Range Indola Innova Glamorous Oil is based on the breakthrough micro-emulsion technology, allowing a high proportion of oils to be added into a shampoo formulation for opulent shine & caressable softness. The innovative gold-shimmering treatment combines indulgent care of oils with luxurious gold shimmer for luminous shine.

SHAMPOO

TREATMENT

• Cleanses & nourishes the hair • Restructures its surface, for seducing smoothness and a mirror-like shine • Up to 80% reduction of split ends • Leaves the hair tangibly soft, silky &shiny

• Restructures dry and dull hair from within • Gives the outer layer instant smoothness and mirror-like shine • Reduces split ends by up to 90% • Leaves the hair strong, brilliant &shiny Key Ingredient:

Key Ingredient: 250 ml & 1000 ml

Plant based oil complex

DETANGLER

150 ml

< 36

200 ml & 750 ml

Shea Butter and plant based oil complex

OIL GLOSS

• Add shine • Provides lightweight conditioning • Golden particles deliver mirror-like shine

• Add shine • Provides lightweight conditioning • Golden particles deliver mirror-like shine

Key Ingredient:

Key Ingredient:

Plant based oil complex

Unique oil elixier 75 ml


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Innova Divine Blond Target Range

SHAMPOO • Brings strength, softness and shine • Repairs the internal hair structure

• Shiny, healthy looking hair • Reduces hair breakage

With:

With:

Blonde & Force Complex

Blonde & Force Complex

250 ml

200 ml

LUMINOUS SPRAY • Provides strength, moisture and shine • Glowing, healthy looking hair • Neutralize the yellow tones

With: Blonde & Glow Complex 150 ml

TREATMENT

SMARTER PRODUCTS

Indola Divine Blond provides exactly what blondes need: it regenerates the hair fibre and reduces hair breakage while it neutralizes yellow tones for a perfectly divine blond look. Blonde hair is illuminated with a lasting glowing shine and looks and feels healthier than ever.


Innova Kera Restore Target Range Indola Innova Kera Restore is the next generation in hair repair. Specifically formulated to transform even the most extremely damaged hair in an instant. Extremely damaged, fragile hair is prone to breakage and has gaps in the cortex with a weakened hair structure. The Micro Keratin Complex penetrates the cell structure, repairing damage & totally replenishing hair without weighing it down. The hair is restored back to optimal condition – youthful, strong and resilient!

SHAMPOO

TREATMENT

• Strengthens / Fortifies the hair fibre of extremely damaged & fragile hair • Provides body & substance (grip) • Light-weight

• Deeply penetrates the weakened hair foundation and replenishes the bonding cement • Provides in-depth regeneration of the internal hair structure. Seals the hair surface • Balances the moisture content of the hair with shine

Key Ingredient: 300 & 1000 ml

Micro Keratin Complex

SPRAY SERUM • Detangles extremely damaged, weakened hair and recharges it with keratin • Helps to improve the inner hair structure • Perfect sealing of outer hair surface

Key Ingredient: 50 ml

< 38

Micro Keratin Complex

Key Ingredient: 200 & 750 ml

Micro Keratin Complex


39 >

Innova Wonder Target Range

WONDER SHAMPOO

250 ml

• Gently cleanses • Repairs inside & out • Colour vibrancy • Recovers natural elasticity • Perfect smoothness • Moisturises • Colour protection • Restructures hair • Nourishes • Healthy Shine Key Ingredient: Hydrolised Keratin

WONDER TREATMENT • Instant shine & smoothness • Incredible detangling • Repair & nourishment • Revitalised bounce & vitality • UV & colour protection formula • Static & frizz control • Reduced split ends • Easy blow-dry • Active moisture balance 100 ml

Key Ingredient: Hydrolyses Silk & Keratin

SMARTER PRODUCTS

Time is probably the most valuable commodity in our lives so anything that will multi-task in a flash, will transform our working day. Since the launch of Indola Wonder Treatment it quickly became the go-to product for smart styling and care, then Wonder Blow Dry delivered targeted express benefits to the power of 10 – and Wonder Shampoo completes the offer of 10 nonstop benefits for every client.


Street Style Collection The first totally wearable street-style collection that will inspire and drive your business for the whole year.

Trends hot from the streets Our collaboration with top fashion bloggers continues as they spot trends on the streets that will work in your salon.

Made wearable for your salon And our new international team of hairdressers worked to adapt street style looks for your salon.

Smart Techniques for each trend: 1 cutting technique. 1 creative colour technique. 2 styling variations.

ts Glossed Viole

Rough Side

A ti Activ 80’s


SMARTER LOOKS

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alayage Sunkissed B

Raw Brown

ds Platinum Blon Fiery Coppers

Dark Modern Sensuality Muse

ow Radical B

Raw Bohemia

l

New Gender

It’s time to follow us youtube.com/indola

facebook.com/indola.sa

@Indola


Money-making POSM To increase the value of each salon touchpoint.

GAIN NEW CUSTOMERS Out of salon/ window • Window/ Door Sticker

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INSPIRE YOUR CLIENTS Entry / Waiting area • Posters

GROW YOUR RETAIL Reception / Retail area

SMARTER SUPPORT

• Floor Display Hashtag

BOOST YOUR IN-SALON SERVICE Workstation • Look Glorifier

MAKE CLIENT CONSULTATION EASIER Backwash area / backroom • Brand Book update • Matrix Poster • Service Menu


THE SMART collec Indola now offers a smart selection of salon functional, yet stylish.

T-SHIRT Black high quality material T-shirt. CUT & STYLING CAPE The Cut & Styling Cape is a must have for any state-of-the-art hairdresser. Easy to clean.

TOWEL BLACK Soft and delicate towel for daily use at your salon. Machine washable, highly absorbent, made from cotton. 3 towels per unit.

< 44

PLASTIC BAG • Holds up to 2 kg • Size: 28 x 31 cm


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salon tool tion tools that are high quality, yet affordable, And with sustainable materials.

The perfect brush for all daily salon colouring techniques. COLOUR BOWL Features a memoclip to indicate shades, twin hand for comfortable handling and easy measuring, nonslip base for stability on all surfaces. The stylish shape allows easier mixing, stacking and cleaning.

Coming Soon!

NEW SMART BRUSH & SPONGE KIT A set of 3 brushes and one sponge for creative colour techniques and root touch-up service.

SMARTER SUPPORT

COLOUR BRUSH


Smarter approach that puts YOU in the centre: Learn from our experts how to do some great haircuts and hair colouring techniques and follow their own personal “Smart Tips�. All the haircuts and colours are salon client friendly and will help you grow your business. . Live Seminars . E-Learning . 24/7 availability

Follow us now and share your learnings with us! Simply use #indola or #SimplySmarter

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The Smart Color, Cut & Styling school releases the techniques with how-to-video tutorials which will bring your business forward, no matter what your know-how level is. Visit us on indola.com or our official youtube channel.

Watch Andy Smith & Mustafa Yanaz creating the latest streetstyle looks as easy as 1,2,3.

Chanel Nott & Niki Nguyen share their smart tips on their favourite colouring techniques.

SMARTER EDYOUCATION

“How to� Color, Cut & Style online tutorials


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4 reasons why being an

INDOLA Smart

Partner Salon

will increase your sales & profit opportunities Know-how and quality from nearly 100 years of industry experience at a smart price Commercial street-style trends with mass appeal, looks that are easy to recreate in your salon Year long, money-making promotions & POSM that will turn heads and bring more clients into your salon 24/7 instant access to professional online training to develop knowledge and skills at every level.

Indola. #SimplySmarter.


KERA BOND – COLOUR SERVICE

The INDOLA Range Kera Bond The super smart Bond-Enforcing 2-Step system that prevents chemical damage during colouring and significantly improves hair quality.

COLOUR – PROFESSION DEMI-PERMANENT RESULTS

Profession Permanent Caring Color (PCC)

Cream Developers (2, 4, 6, 9, 12%)

Color Transformer

Fascinating permanent colour results for flawless coverage & vibrancy (83 shades).

For a caring and effective oxidation process.

Transformer technology converts almost all permanent shades into demi-permanent.

4% Developer to be used with Transformer for demi-permanent results

Dust-free Bleaches For all creative lightening techniques.

With Hair-Bond Technology

Blonde Expert

Color Style Mousse

Blonde offer specifically developed to maintain & enhance blonde hair whilst significantly reducing hair damage. (9 shades).

Colours, styles and conditions in one (6 shades).

TECHNICAL – NN2

< 50

FORM – DESIGNER

BASICS – 4+4

NN2

Silkwave/ Silkstraight

Professional Salon Basics

No stain and no pain with this colour additive skin protector. Reduces skin staining and the discomfort of skin irritation.

A gentle range designed to achieve even, lively and bouncy curls or silky straight hair.

Professional performance at affordable prices.


51 > WASH

CARE

NEW

WASH & CARE RANGES

Color

Repair

Hydrate

Up to 90% color retention. 100% more shine. Locks hair colour into the hair.

100% hair replenishment & resilience. Up to 95% less hair breakage. Higher level of in-depth nourishment.

100% nourishment. Regulates hair’s moisture.

Root Activating

Silver Shampoo

Reduces hair loss already after 6 weeks. Increases hair density.

Neutralizes brassy tones whilst repairing the hair structure.

Cleansing Shampoo

Smooth

NEW

4 days of anti-humidity. 4 days of anti-frizz effect. 100% shine. Lasting discipline.

Sweeps away impurities. Fuller hair for up to 3 days. Lasting body.

STYLE RANGE

STYLE

Setting Prep the hair and set the best styling foundation.

Texture

Finish

Shape and craft your style with exciting textures.

Perfect your look with fabulous finishes and different hold levels.

TARGET RANGES – INNOVA

Divine Blond

Glamorous Oil

Kera Restore

W Wonder r

Illuminates & strengthens blonde hair. Reduces yellow & brassy tones, ensuring a lasting glow.

Nourishes hair with precious oil elixirs and smoothes the hair surface for mirror like shine.

Transforms extremely damaged/ fragile hair instantly. For supple, strong & 100% restored hair.

10 instant hair benefits for every hair type.


Stay tuned and follow us

#

e r a h S

k o o l r oy u


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