ADVANCED TECHNOLOGY. SIMPLE BEAUTY.
JULY 2018 NEW BC BONACURE ADVANCED SKIN CARE TECHNOLOGIES NOW AVAILABLE FOR ALL
THE POWER OF SKIN CARE FOR HAIR Trending skin care technologies, easy for your staff to talk about
BUILDING CONFIDENCE IN RETAIL New eye-catching packaging, a 360° salon support and attractive promotions
10 MINUTE EXPRESS THERAPY Personalised to your clients’ needs to increase your service revenues
EXCLUSIVE BLOGGER CAMPAIGN To drive clients to your salon
ADVANCED SKIN CARE TECHNOLOGIES NOW APPLIED TO HAIR As with skin care, hair care products need to treat each hair type differently, respecting its own characteristics. Schwarzkopf Professional Laboratories have integrated the best skin care technologies into BC Bonacure. Delivering salon beautiful hair for every client in salon and at home.
BREAKTHROUGH MICELLAR TECHNOLOGY
TRENDING SKIN CARE TECHNOLOGIES
Delivering a gentle cleansing experience without strippping the hair of its moisture.
Such as hyaluronic acid, collagen and peptides. For maximum repair performance, restoring strength, volume and elasticity.
REVERSE 3 YEARS OF DAMAGE WITH PEPTIDE REPAIR RESCUE HAIR DIAGNOSIS: Damaged, distressed hair
1 CLEANSE
2 TREAT
3 FINISH
THE SKIN CARE TECHNOLOGY: PEPTIDES Known from skin care for: Supporting the skin‘s elasticity Added to BC‘s formulations to: Refill the damaged cortex by re-building the hair’s inner architecture
RESULT Up to 95% less hair breakage Improved elasticity and healthy-looking shine
NUTRI-SHIELD SERUM INTENSIVE DOUBLE SERUM OFFERING PROTECTION FROM UV RAYS AND HEAT DAMAGE UP TO 220°C
EXPERIENCE NO COLOR FADE WITH PH 4.5 COLOR FREEZE HAIR DIAGNOSIS: Coloured and highlighted hair
1 CLEANSE
2 TREAT
THE SKIN CARE TECHNOLOGY: PH4.5 TECHNOLOGY Known from skin care for: Helping to retain a healthy condition Added to BC‘s formulations to: Tighten the inner matrix to freeze colour pigments in
RESULT Zero colour fade Long-lasting colour vibrancy
SPRAY CONDTIONER DETANGLES AND IMPROVES COMBABILITY, REVIVES DULL COLOURS
REVITALISE THIRSTY HAIR WITH HYALURONIC MOISTURE KICK HAIR DIAGNOSIS: Normal to dry hair
1 CLEANSE
2 TREAT
3 FINISH
THE SKIN CARE TECHNOLOGY: HYALURONIC ACID Known from skin care for: Drawing water into the skin and helping to prevent moisture loss Added to BC‘s formulations to: Deliver essential moisture, improving elasticity and shine
RESULT Up to 85% improved combability Boosted suppleness, bounce and shine
HYDRA PEARL BALM AN AMAZING 2-PHASE EXTRA MOISTURE BOOST THANKS TO PEARLS OF GLYCERIN, COMPLETED WITH HEAT PROTECTION
GET FULLER FEELING HAIR WITH COLLAGEN VOLUME BOOST HAIR DIAGNOSIS: Fine to normal hair
1 CLEANSE
2 FINISH
THE SKIN CARE TECHNOLOGY: COLLAGEN Known from skin care for: Boosting skin‘s elasticity, shape and strength Added to BC‘s formulations to: Weightlessly strengthen the hair to provide volume, fullness and bounce
RESULT 100% more volume Lasting body and natural shine
WHIPPED CONDITIONER AN AIRY LIQUID-TO-FOAM CONSISTENCY FOR BRILLIANT WEIGHTLESS VOLUME WITH ADDED STRENGTH
OFFER 4 DAYS OF ANTI-FRIZZ WITH KERATIN SMOOTH PERFECT HAIR DIAGNOSIS: Thick, coarse unmanageable hair
1 CLEANSE
2 TREAT
THE SKIN CARE TECHNOLOGY: KERATIN Known from skin care for: helping to keep the skin‘s cell function intact, for a healthy and protective outer layer Added to BC‘s formulations to: Smooth the surface and seal in nourishing care agents by being deposited on the rough parts of the hair
RESULT Anti-frizz effect for better manageability Boosted shine and lasting discipline
REJUVENATE MATURE HAIR WITH Q10+ TIME RESTORE HAIR DIAGNOSIS: Mature hair
1 CLEANSE
2 CONDITION
3 FINISH
THE SKIN CARE TECHNOLOGY: Q10+ Known from skin care for: Being the MUST-HAVE anti-ageing ingredient for revitalising skin cells Added to BC‘s formulations to: Stimulate the hair bulb to support the production of keratin to create rejuvenated hair
RESULT 100% more strength and vitality Instantly rejuvenated hair
MAXIMISE REVENUES IN JUST 10 MINUTES Increase your service revenues with our 10 minutes Express Therapies
Personalised by hair types, powered by skin care inspired technologies
HYALURONIC REHYDRATING THERAPY
PH 4.5 ZERO FADE THERAPY
COLLAGEN VOLUME THERAPY
PEPTIDE NOURISHING THERAPY
KERATIN FRIZZ-CONTROL THERAPY
Q10+ REJUVENATING THERAPY
HERE IS YOUR NEW IN-SALON CARE MENU
NOW YOUR SALON CAN EXPERIENCE THE POWER OF BLOGGERS WE DRIVE CLIENTS TO YOUR SALON WITH AN EXCLUSIVE BLOGGER CAMPAIGN TARGETING 2.8 MILLION CONSUMERS
Caroline Silta @CAROLINESILTA
Sendi Skopljak @SKOPLJAK
19.5k followers
762k followers
Real women experiencing real hair dilemmas Sharing their view on beauty and beautiful hair Honest reviews and long-term results Constantly spreading good news
#BELIEVEINCONFIDENCE
South African Candice-Lee @CANDICELEEKAN 10.1k followers
Alexandra Pereira @LOVELYPEPA
Juli Mery @JUELIMERY
1.5m followers
520k followers
THE CONSULTATION TOOL – AVAILABLE ONLINE CONSULTATION IN LESS THAN 2 MINUTES PROVIDE A PERSONALISED HOME CARE REGIME RECOMMENDATION
A CONSULTATION IN LESS THAN 2 MINUTES!
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HAIR TEXTURE TYPE
HAIR CONDITION
COLOUR
SCALP CONDITION
CHEMICAL TREATMENT
STYLING & CARE ROUTINE
NEW BC BONACURE FOR YOUR SOCIAL MEDIA PRESENCE WE OFFER... IMAGERY TO FUEL YOUR SOCIAL MEDIA CHANNELS SUPPORT TO CREATE & IMPROVE YOUR OWN CONTENT
ADVANCED TECHNOLOGY. SIMPLE BEAUTY. The root of every relationship between a hairdresser and a client is confidence. … Confidence that clients will get the best service during every visit. … Confidence that hairdressers will use the best products in the market. … Confidence that clients will leave the salon feeling beautiful, inside and out
Coming from a heritage of 120 years of hair care breakthrough technologies, Schwarzkopf Professional presents the latest hair care regime that speaks advanced technology for simple, yet beautiful hair:
the new BC Bonacure With BC Bonacure, we believe in providing tailormade hair care services customised for each client. We believe: … in providing hairdressers with the most advanced technologies based on skincare inspired ingredients. … that beauty is a feeling, beauty is real, beauty is simple, beauty is confidence.
With the new BC Bonacure, we #BELIEVEINCONFIDENCE