pHrizzy-o-therapy Jan 2021

pHrizzy-o-therapy® De-Frizzing & Smoothing Shampoo

For the love of hair

Always dreamed of smooth, frizz free hair?

Now you can stop dreaming….

pHrizzy-o-therapyÂŽ

by 72 Hair

Created by hairdressers, pHrizzy-o-therapy is the latest innovation in the care of frizzy, unruly, unmanageable hair that can last up to 12 weeks per application* It combines science and organic ingredients to eliminate frizz and strengthen the hair.

The Scientific Breakthrough The secret to perfect hair lies in a particular amino acid called cysteine. Cysteines and other amino acids are the building blocks of proteins (like keratin), which are fundamental to hair health. Our new system adds more cysteine to the hair, so that under the correct pH and temperature conditions we can rearrange some of the cysteine bridges. Heating the hair after the treatment locks in the formula, fusing the bonds to optimise shine and remove frizz.

CHEMICALLY TREATED HAIR

HAIR BEFORE PHRIZZY-O-THERAPY

HAIR AFTER PHRIZZY-O-THERAPY

*Dependant on lifestyle

Let us tell you about the benefits • Restores your hair’s pH balance using key organic and amino acid components, making it soft, frizz free and luxurious • Eliminates frizz and strengthens your hair • Hair feels weightless and easy to manage • Optimises shine • Suitable for all hair types • Quick and easy process • You can wash your hair the same day • 80% Organic ingredients And the best part? It is a progressive treatment, so the results get better the more you use it!

Why your salon needs pHrizzy-o-therapy !

The beauty of pHrizzy-o-therapy is that we take a whole new hair approach to the long term ease of eliminating frizz in one simple shampooing step.

This is a great addition to your salon menu as it can be applied at the backwash or at the chair by apprentices and stylists in the same way as applying a toner, with a 30 minute developing time (For afro / textured hair leave on for 50 minutes) Offer the treatment as an upgrade to any of your services.

As this treatment doesn’t straighten the hair, the client can wear their hair as they desire, after the first wash.

This service allows for all of your clients to have this treatment, as opposed to the 8-10% of your clients that have a keratin blow dry.

MALIC ACID

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ACTIVE INGREDIENTS

GLYCOLIC ACID

TARTARIC ACID GREEN TEA

EXTRACTED FROM SUGAR CANE: • EASES THE PENETRATION OF SUBSTANCES • MEANS OF ABSORPTION OF OTHER ACTIVE INGREDIENTS • REINFORCES THE HAIR STRUCTURE GLYCOLIC THE ACID HAIR EASY TO HANDLE • MAKES

• KILLS THE BAD BACTERIA IN THE HAIR AND SCALP • SOFTENS AND STRENGTHENS THE HAIR FIBRE • PREVENTS SPLIT ENDS

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GREEN TEA

Page 4 GLYCOLIC ACID LACTIC ACID

WHEAT PROTEIN

DERIVED FROM THE FERMENTATION OF MILK SUGAR: LACTIC ACID THE WEIGHT OF THE HAIR FIBRE • INCREASES GLYCOLIC ACID • MAKES THE HAIR SMOOTHER AND SOFTER DUE TO IT’S HIGH MOISTURISING LEVEL • IMPROVES THE ABSORPTION OF OTHER GLYCOLIC ACID INGREDIENTS

• INCREASES THE HAIR’S ABILITY TO RETAIN WATER • PROVIDES VOLUME • REDUCES POROSITY • IMPROVES SMOOTHNESS WHEAT PROTEIN

LACTIC ACID MALIC ACID LACTIC ACID MALIC ACID

EXTRACTED FROM APPLES: • REMOVES DEAD SKIN CELLS LACTIC ACID • NEUTRALISES THE pH MALIC ACID • PROMOTES TARTARIC ACID INTENSE SHINE

KERATIN KERATIN VEGETABLE WHEAT PROTEINDERIVED: • INCREASES ELASTICITY • CLOSES DOWN THE CUTICLE TO MAKE HAIR MORE MANAGEABLE AND SMOOTHER • ELIMINATES FRIZZ SILK PROTEIN • PROMOTES SHINE KERATIN WHEAT PROTEIN

MALIC ACID

TARTARIC ACID

MALIC ACID TARTARIC ACID GREEN TEA

EXTRACTED FROM TAMARIND: • FIGHTS THE PREMATURE AGEING OF THE TARTARIC ACID HAIR FIBRE • ADDS MOISTURE • ENHANCES DURABILITY GREEN TEA TARTARIC ACID • CONTROLS FRIZZ • ADDS EXTRA SHINE GREEN TEA

SILK PROTEIN

SILKKERATIN PROTEIN

SYNTHETIC: • ENCOURAGES VOLUME AND SHINE • ADDS A PROTECTIVE FILM • ENHANCES ELASTICITY SILK PROTEIN

Salon Treatment

PHRIZZY-O-THERAPY

Created by hairdressers, pHrizzy-o-therapy is the latest innovation in the care of frizzy, unruly, unmanageable hair that can last up to 12 weeks per application* It combines science and organic ingredients to eliminate frizz and strengthen the hair.

Directions of use STEP ONE Clarify the hair 2-3 times (depending on how porous the hair is) with the cleansing shampoo.

STEP TWO DO NOT dry the hair, just remove the excess water.

Hair Type This product is suitable for all hair types.

Product Size 400ml

STEP THREE Shake the pHrizzy-o-therapy bottle well before use.

Apply the pHrizzy-o-therapy just as you would a normal shampoo.

Use approx 15ml - 35ml depending on the length and thickness of the hair.

Section the hair and comb the shampoo through the hair.

STEP FOUR Leave on the hair for 30 minutes and then rinse thoroughly with water.

If you require a straighter result put under heat for the 30 minute development time. For afro / textured hair, leave for 50 minutes and iron the hair up to 14 times.

Cleansing Shampoo

STEP FIVE Blow dry hair and then Iron 5-8 times at 180°-230° depending on the condition of the hair.

NOTES Clients can wash their hair whenever they like.

pHrizzy O Therapy

Home Care We believe in providing your customers with a full end-to-end hair care experience, so they can maintain their frizz free hair for up to 12 weeks at home.

We have created an award winning, sulphate and paraben free, vegan friendly hair care range that you clients will love.

Nourishing Shampoo

Intense Moisture Shampoo

A luxurious daily nourishing shampoo that provides anti-ageing properties to repair hair with each use. This shampoo enhances the hair with keratin, reduces frizz, increases moisture creating healthy, strong and shiny hair that your customers will fall in love with.

A daily moisture enhancing shampoo designed with hydrating properties to restore intense shine to damaged hair. Formulated to balance the moisture levels, leaving your hair frizz- free, stronger, shinier and healthier.

What's not to love about that?

Hair Type

Hair Type

Product Size

Product Size

This product is suitable for natural / colour treated hair.

This product is suitable for natural / colour treated hair.

250ml

250ml

Directions of use

Apply to wet hair, massage gently, rinse thoroughly.

Repeat if desired.

Directions of use

Apply to wet hair, message gently, rinse thoroughly.

Repeat if desired.

Protect the hair you love with our daily use hydrating conditioner. Formulated to deeply nourish hair and maintain nutrients within, it will repair the most damaged of hair. Protects against harmful daily factors such as sun, pollution and harmful UVA.

Our luxurious, deeply penetrating mask has been developed to de-frizz, strengthen and replenish moisture into the hair. Infused with avocado oil & germ oil to create perfect looking locks, your hair will become shinier stronger and more nourished.

Your customers hair deserves to be loved!

Hair Type

Hair Type

Product Size

Product Size

This product is suitable for all hair types.

This product is suitable for all hair types.

250ml

250ml

Directions of use After cleansing hair, apply mid-length to ends, comb through.

Rinse thoroughly.

Directions of use

Apply evenly to cleansed hair.

Leave in hair for 10 – 15 minutes or as desired. Rinse thoroughly.

Style as desired.

Blow Dry Cream

Repairing Oil

A styling cream for all hair types - Our luxurious cream has been formulated to restore moisture and protect hair from heat. Infused with a unique UV protector, this cream is designed to act as a thermo shield and nourish all hair types. For customers who love their hair, why not let them re-create it?

Our luxurious oil has been formulated to eliminate frizz, increase shine and replenish moisturise in all hair types.

Hair Type

This product is suitable for all hair types.

Formulated to revitalise and soften to create youthful looking hair. With its easily absorbed formula leaving no greasy residue- will leave your hair looking frizz free, shiny and radiant.

Hair Type

This product is suitable for all hair types.

Product Size 150ml

Product Size 75ml

Directions of use

Apply evenly to cleansed hair.

Leave in hair for 10 – 15 minutes or as desired. Style as desired.

Directions of use

Apply a small amount to towel dried or dry hair.

Style as desired.

It's the stuff inside that makes our Home Care Special

Never mind what we and our customers say. Take a look at what we've packed our products with to make them as good as it gets.

Hydrolysed Keratin

Revitalizes the hair and helps rebuilds strength. Increases hair elasticity and reduces breakage.

Amino Acids

Adding moisture as well as strengthening the hair structure. Helps protect hair colour and increase shine.

Citrate

Used in our shampoo to balance hair's pH level. By maintaining the optimum pH level the hair is stronger, healthier and more vibrant.

Collagen Creates a protective shield against irritation and exposure to chemical treatments; adds body, manageability and increased tensile strength.

Hydrolysed Silk Encourages smooth, shiny, easy to manage hair. Helps protects hair against environmental damage and increases hair elasticity to reduce breakage.

Avocado Oil & Germ Oil Added to rejuvenate and increase moisture within hair.

Vitamins and Essential Oils - Vitamins serve as anti-oxidants, protecting hair from damage by environmental factors such as sunlight and decelerating the oxidation process.

Essential oils sooth and hydrate the hair and as a result nourishes and eliminates frizzy hair.

For the love of hair

The need to know about pHrizzy-o-therapy Is pHrizzy-o-therapy suitable for all hair types? pHrizzy-o-therapy has been created to give every client the same perfect result no matter what your hair texture and type is.

How long will the results last for?

The longevity depends on your lifestyle. It usually lasts 10-12 weeks.

We encourage using our hair care range to prolong and maintain your perfect hair.

Should I colour my hair before or after pHrizzy-o-therapy?

It’s better to apply colour after having pHrizzy-o-therapy as it is suitable for colour treated hair..

You can have the colour done on the same day but it is better to wait at least 48 hours.

Does pHrizzy-o-therapy repair damaged hair?

Formulated with plant extracts, organic amino acids and keratin, pHrizzy-o-therapy repairs all hair types, adding strength and elasticity to your hair.

And the best part!

It’s a progressive treatment so the results get better the more you use it.

Discover more about us at: www.72hair.com @72hair

Discover our Salon Treatments and Home Care Series inside Find us at:

72 Hair Ltd

0208 441 9923 www.72hair.com