Marketing Proposal 2019

Marketing Proposal

The Altman Brothers Josh Altman 323.610.0231

Matthew Altman 323.791.9398

”

Josh and Matt Altman’s unique backgrounds give The Altman Brothers an unparalleled distinction in the luxury market...

”

The Altman Brothers are among the top producing real estate agents in the country having sold over One & Half Billion dollars in real estate. Josh and Matt Altman managed to carve out a niche in the West Los Angeles market. This includes staking claim to top tinsel town turf in what is known as the Platinum Triangle (Beverly Hills, Bel-Air, and Holmby Hills) along with the famous Sunset Strip and Hollywood Hills.

Together they have seasoned experience and ability to foster solid relationships. The Altman Brothers are full-service real estate experts who strive to service the entire spectrum of exclusive clients Los Angeles has to offer. Altman clients are luxury buyers and high-end sellers: entertainers, professional athletes and high-net-worth individuals whose real estate holdings dot the globe, to clients with small family homes and short sale needs. Their uncompromising professionalism and dogged drive has yielded unheard of rapid rise to success in their niche real estate market, crowning the pair as esteemed professionals whose boldface reputation has been given a great amount of ink in national media outlets including: The Wall Street Journal, Yahoo Finance, The LA Times. The brothers’ business savvy drew Hollywood producers to cast Josh Altman in a starring role on the hit Bravo television show “Million Dollar Listing.”

About Douglas Elliman

Established in 1911, Douglas L. Elliman and his brother, Roland, opened Douglas L. Elliman & Company based on the vision that New Yorkers would shift their preference for traditional homes to favor luxury apartments that were both sold and managed by comprehensive real estate companies instead.

1

BROKERAGE IN NEW YORK CITY LONG ISLAND THE HAMPTONS MIAMI BEACH AND GROWING

4

RESIDENTIAL REAL ESTATE COMPANY NATIONWIDE

+ 5,700 77 32,000+

SALES OFFICES NATIONWIDE

RESIDENTIAL AGENTS

SALES AND RENTAL TRANSACTIONS

2015

CONNECTICUT

2014

ASPEN

2013

CALIFORNIA

2012

WESTCHESTER

2011

FLORIDA

1989

HAMPTONS

1989

LONG ISLAND

1967

BROOKLYN

1911

NEW YORK

Under today’s leadership, the firm has not only maintained, but built upon the powerful Elliman legacy and expanded immensely, catering to Manhattan, Brooklyn, Queens, Long Island (including the Hamptons and North Fork), Westchester and Putnam Counties, South Florida, Los Angeles, Aspen, and abroad. In addition, it now offers a comprehensive suite of services to meet their customers’ every real estate need.

$18+

BILLION IN SALES VOLUME

MARKETING PLAN

PURPOSE To create and execute a bespoke marketing and communications plan for your property

OBJECTIVE • 5 Tier Marketplace Exposure --

Agent

--

Local

--

Regional

--

National

--

Global

• Achieve highest and best price for Malibu • Garner Public Relations exposure by highlighting the properties points of differentiation

TACTICS • Produce an engaging, classy book for select agents, and their high-end clients.

Distribute to our partners at targeted Knight Frank offices • Create custom website and feature on elliman.com, and knightfrank.com • Create customized collateral and marketing material to target global markets: China, Europe, Brazil, Russia, and the Middle East. This will include translations and in-market distribution through Knight Frank Residential • Look for opportunities to feature your property in local & international media outlets • Target Douglas Elliman agents in the Sports and Entertainment division • Host a Top Producer Event • Promote estate to local and internal network

M ARKETING SUMMARY

PHOTOGRAPHY • The property will be professionally photographed during the day and night by an architectural digest quality photographer • The Property will also be photographed aerially by a drone • A 3-D Model will be created of the home

DIGITAL MEDIA / PROPERTY WEBSITE • A custom flash website will be created that showcases both the floor plan and architectural elements of the estate • A lifestyle video will be produced to create an experience for a potential buyer

MARKETING MATERIALS • A custom color brochure will be produced • An Email Campaign will be sent out to top producing agents & Targeted clients

LOCAL PRINT PUBLICATIONS LOS ANGELES TIMES • A full page color advertisement will be placed announcing the listing and will appear on the first saturday of the marketing campaign • The listing will be featured every saturday and sunday on the Douglas Elliman Corporate full page advertisement

MLS OPEN HOUSE GUIDE • A Full Page Color Advertisement Announcing The Listing Will Appear In The Mls Open House Guide • The listing will also be featured every Monday on the Douglas Elliman Corporate full page advertisement

NATIONAL/ INTERNATIONAL PRINT PUBLICATIONS • wall street journal nationaL • Wall Street Journal Asia / Europe • Knight Frank International Publications

PHOTOGRAPHY

Aerial Photography

3-D VIRTUAL SHOWCASE

DIGITAL MEDIA / PROPERTY WEBSITE

PROPERT Y WEBSITE

• a custom flash website will be created that showcases both the floor plan and architectural elements of the estate • Responsive design that looks stunning on any type of device

W E B S I T E S Y N D I C AT I O N the property will be featured on the following websites:

thealtmanbrothers.com

leadingre.com

trulia.com

Elliman.com

proxio.com

zillow.com

KnightFrank.com

Homesnap.com

redfin.com

wsj.com

realtor.com

TheMLS.com

SOCIAL MEDIA REACH SOCIAL MEDIA STATS FANS 133,025 TRAFFIC TO WEBSITE 153,487

WEBSITE STATS

REACH 27,717,366 CONNECTIONS --> 15,893 TRAFFIC TO WEBSITE--> 13,200

REACH 8,616,000

PAGE VIEWS 1,380,253

FOLLOWERS --> 460,390

MOBILE 113,313

FOLLOWERS 187,583 TRAFFIC TO WEBSITE 10,340

COMPUTER 302,325

REACH 22,466,116

VISITS BY DEVICE

REACH 24,616,000 VISITS BY LOCATION

14,411

13,812

3,993

302,325 1,123

2,097 508 4,090

Global Outreach Knight Frank Residential

UNITED KINGDOM

CONTINENTAL EUROPE

1,680 people 74 offices

AMERICA

950 people 69 offices 16 countries

(Douglas Elliman Fine Homes)

5,000 people 75 offices

AMERICAS (Commercial) 4,050 people 116 offices 9 countries

AFRICA 670 people 23 offices 9 countries

MIDDLE EAST 20 people 3 offices 3 countries

ASIA PACIFIC 4,800 people 52 offices 12 countries

$47,000,000,000 17,000 IN PRIME REAL ESTATE WORLDWIDE

REAL ESTATE PROFESSIONALS

441

55

NETWORKED OFFICES

COUNTRIES

• Shared marketing resources for domestic and international properties in the top 10% of each market we service • The best agents, the finest international properties, and in-depth global market analysis • A truly seamless experience worldwide • Knight Frank Website • Translated into 22 Languages • Average of 600,000 Visitors per Month

Marketing Materials

T NOT LIMITED TO 10. 310.595.3888.

BROCHURE SAMPLE

2511 CARMAN CREST Hollywood Hills Stunning & sleek contemporary architectural home located in the desirable “Hollywood Hills” situated on a large, flat lot on a quiet and private cul-de-sac. This unique home features only the highest end finishes.

Open floor plan with floor-to-ceiling windows that open up to a backyard with a pool & spectacular panoramic views of the Los Angeles skyline. 5200 sq. ft. includes 5 bedrooms, 6 baths, 2-car garage, wine chiller, hot tub, laundry room & office. Master suite with luxurious bath, huge walk-in closet & onsuite balcony with views. Smart house technology throughout paradise

in

makes an

this

home

extremely

an

entertainer’s

covetable

location.

Price AvAilAble U Pon r eqUest

www.t heA ltmAnbrothers.com

2511 CARMAN CREST Hollywood Hills

A Custom Full Color Brochure

D i g i ta l C a m p a i g n • Sent to a Targeted distribution list

E-Mail Newsletter

Additional High End Marketing pieces • Elegant Bound Books • Issuu Digital Magazine

Press & Media The Altman Brothers custom tailor its print, digital, and broadcast media strategy around the style and price point of the property to provide the broadest exposure possible to the appropriate target market. We maintain excellent relationships with all of the leading journalists to generate vast editorial coverage.

Broadcast Media

D i g i ta l & P r i n t M e d i a

The press continually recognizes Josh Altman’s unprecedented success. From articles about his record setting sales to showcasing the A-list celebrities that he has worked with, Altman has been featured in some of the most trusted and respected publications in the world.

• The Los Angeles Times • Forbes Magazine • Vareity Magazine • The Wall Street Journal • Angeleno Magazine • Details Magazine • The Hollywood Reporter • The Niche Report • Departures Magazine • Haute Living Magazine

18. THE ALTMAN BROTHERS $249,020,240.00

Luxury in the “Platinum Triangle” — Bel Air, Beverly Hills, and Holmby Hills — can be yours. This meticulously maintained, desirably located 34-year-old co-star of Bravo’s Hit Reality Show Million Dollar Listing Los Angeles recently closed the biggest sale in the history of South Beverly Park: a $20.1 million estate once owned by the late film executive Richard Zanuck.

Local Print Publication Los Angeles Times

LOS ANGELES TIMES F U L L PAG E CO LO R A D

OPEN HOUSE TUESDAY 11-2 & TWILIGHT 5-8 2511 CARMAN CREST | HOLLYWOOD HILLS | 5 BEDROOMS | 6 BATHS | $7,495,000

SPECTACULAR VIEWS

Stunning & sleek contemporary architectural home located in the desirable “Hollywood Hills” situated on a large, flat lot on a quiet and private cul-de-sac. This unique home features only the highest end finishes. Open floor plan with floor-to-ceiling windows that open up to a backyard with a pool & spectacular panoramic views of the Los Angeles skyline. 5200 sq. ft. includes 5 bedrooms, 6 baths, 2-car garage, wine cellar, hot tub, laundry room & office. Master suite with luxurious bath, huge walk-in closet & on-suite balcony with views. Smart house technology throughout makes this home an entertainer’s paradise in an extremely covetable location.

JOSH ALTMAN

323.610.0231 | Josh@TheAltmanBrothers.com

MATTHEW ALTMAN

323.791.9398 | Matthew@TheAltmanBrothers.com

ELLIMAN.COM/CALIFORNIA

THEALTMANBROTHERS.COM

full page color advertisement will be placed announcing the listing and will appear on the first saturday of the marketing campaign.

LOS ANGELES TIMES D o u g l a s E l l i m a n C o r p o r a t e Pa g e

LOS FELIZ

SUNSET STRIP

SUNSET STRIP

OPEN HOUSE SUNDAY 2-5

9416 Sierra Mar Place | 2 Bedrooms | 2 Baths | $7,500,000 Josh Altman 310.819.3250 | Matthew Altman 323.791.9398

9410 Sierra Mar Place | 2 Bedrooms | 3 Baths | $7,500,000 Josh Altman 310.819.3250 | Matthew Altman 323.791.9398

HOLLYWOOD HILLS

BEVERLY HILLS

BEVERLY HILLS

OPEN HOUSE SUNDAY 2-5

807 N. Camden Drive | 5 Bedrooms | 5.5 Baths | Guest House $12,499,000 | By Appointment Only Jeeb O’Reilly 310.980.5304

OPEN HOUSE SUNDAY 2-6

2511 Carman Crest Drive | 5 Bedrooms | 6 Baths | $7,495,000 Josh Altman 310.819.3250 | Matthew Altman 323.791.9398

SUNSET STRIP

BRENTWOOD

BRENTWOOD

7640 Curson Terrace | 2 Bedroom | 3 Baths | $5,795,000 Josh Altman 310.819.3250 | Matthew Altman 323.791.9398

OPEN HOUSE TUESDAY 11-2

265 Kenter Avenue | 6 Bedrooms | 7 Baths | $5,499,000 Josh Altman 310.819.3250 | Matthew Altman 323.791.9398

2673 Aberdeen Avenue | 5 Bedrooms | 7 Baths | $7,888,888 Josh Altman 310.819.3250 | Matthew Altman 323.791.9398

526 N Carmelina Drive | 6 Bedrooms | 5 Baths | $10,995,000 Major Price Reduction Cory Weiss 310.922.1124

13211 Mulholland Drive | 5 Bedrooms | 3 Baths | $5,995,000 Josh Altman 310.819.3250 | Matthew Altman 323.791.9398

9440 SANTA MONICA BLVD, STE 710 BEVERLY HILLS, CA 90210 310.595.3888

ELLIMAN.COM/CALIFORNIA © 2015 DOUGLAS ELLIMAN REAL ESTATE. ALL MATERIAL PRESENTED HEREIN IS INTENDED FOR INFORMATION PURPOSES ONLY. WHILE, THIS INFORMATION IS BELIEVED TO BE CORRECT, IT IS REPRESENTED SUBJECT TO ERRORS, OMISSIONS, CHANGES OR WITHDRAWAL WITHOUT NOTICE. ALL PROPERTY INFORMATION, INCLUDING, BUT NOT LIMITED TO SQUARE FOOTAGE, ROOM COUNT, NUMBER OF BEDROOMS AND THE SCHOOL DISTRICT IN PROPERTY LISTINGS ARE DEEMED RELIABLE, BUT SHOULD BE VERIFIED BY YOUR OWN ATTORNEY, ARCHITECT OR ZONING EXPERT. EQUAL HOUSING OPPORTUNITY. CALBRE 01947727. 9440 SANTA MONICA BLVD SUITE 710, BEVERLY HILLS, CA 90210. 310.595.3888.

the listing will be featured every saturday and sunday on the Douglas Elliman corporate full page advertisement

*Upon Availability

Local Print Publication MLS Open House Guide

MLS OPEN HOUSE GUIDE FOR BROKERS

OPEN HOUSE TUESDAY 11-2 & TWILIGHT 5-8 2511 CARMAN CREST | HOLLYWOOD HILLS | 5 BEDROOMS | 6 BATHS | $7,495,000

SPECTACULAR VIEWS

Stunning & sleek contemporary architectural home located in the desirable “Hollywood Hills” situated on a large, flat lot on a quiet and private cul-de-sac. This unique home features only the highest end finishes. Open floor plan with floor-to-ceiling windows that open up to a backyard with a pool & spectacular panoramic views of the Los Angeles skyline. 5200 sq. ft. includes 5 bedrooms, 6 baths, 2-car garage, wine cellar, hot tub, laundry room & office. Master suite with luxurious bath, huge walk-in closet & on-suite balcony with views. Smart house technology throughout makes this home an entertainer’s paradise in an extremely covetable location.

JOSH ALTMAN

323.610.0231 | Josh@TheAltmanBrothers.com

MATTHEW ALTMAN

323.791.9398 | Matthew@TheAltmanBrothers.com © 2015 DOUGLAS ELLIMAN REAL ESTATE. ALL MATERIAL PRESENTED HEREIN IS INTENDED FOR INFORMATION PURPOSES ONLY. WHILE, THIS INFORMATION IS BELIEVED TO BE CORRECT, IT IS REPRESENTED SUBJECT TO ERRORS, OMISSIONS, CHANGES OR WITHDRAWAL WITHOUT NOTICE. ALL PROPERTY INFORMATION, INCLUDING, BUT NOT LIMITED TO SQUARE FOOTAGE, ROOM COUNT, NUMBER OF BEDROOMS AND THE SCHOOL DISTRICT IN PROPERTY LISTINGS ARE DEEMED RELIABLE, BUT SHOULD BE VERIFIED BY YOUR OWN ATTORNEY, ARCHITECT OR ZONING EXPERT. EQUAL HOUSING OPPORTUNITY. CALBRE 01947727. 9440 SANTA MONICA BLVD SUITE 710, BEVERLY HILLS, CA 90210. 310.595.3888.

ELLIMAN.COM/CALIFORNIA

THEALTMANBROTHERS.COM

WORT H T HE H Y PE

EXCLUSIVE PREMIERE PREVIEW 11AM — 3PM CRÊPES, CHAMPAGNE, & HORS D’OEUVRES SERVED

RSVP REQUIRED — RSVP@THEALTMANBROTHERS.COM

Located in the extremely coveted “Gillette Regent Square”

101 17 TH STREET | 6 BEDROOMS | 10 BATHROOMS

Impeccably finished French-influenced villa with exquisite touches throughout

APPROXIMATELY 8,600 LIVING SQFT | $8,665,000

THEALTMANBROTHERS.COM

ELLIMAN.COM/CALIFORNIA

© 2015 DOUGLAS ELLIMAN REAL ESTATE. ALL MATERIAL PRESENTED HEREIN IS INTENDED FOR INFORMATION PURPOSES ONLY. WHILE, THIS INFORMATION IS BELIEVED TO BE CORRECT, IT IS REPRESENTED SUBJECT TO ERRORS, OMISSIONS, CHANGES OR WITHDRAWAL WITHOUT NOTICE. ALL PROPERTY INFORMATION, INCLUDING, BUT NOT LIMITED TO SQUARE FOOTAGE, ROOM COUNT, NUMBER OF BEDROOMS AND THE SCHOOL DISTRICT IN PROPERTY LISTINGS ARE DEEMED RELIABLE, BUT SHOULD BE VERIFIED BY YOUR OWN ATTORNEY, ARCHITECT OR ZONING EXPERT. EQUAL HOUSING OPPORTUNITY. CALBRE 01947727. 9440 SANTA MONICA BLVD SUITE 710, BEVERLY HILLS, CA 90210. 310.595.3888.

JOSH & MATTHEW ALTMAN 310.819.3250 Josh@TheAltmanBrothers.com

CORY WEISS

310.994.6451 Cory.Weiss@elliman.com

a 2 - page color advertisement announcing the listing will appear in the mls open house guide *Upon Availability

National Print Publication Wall Street Journal Douglas Elliman Magazine

WA L L S T R E E T J O U R N A L N AT I O N A L

a b&w advertisement will be placed

*Upon Availability

N AT I O N A L P R I N T M A R K E T I N G D O U G L A S E L L I M A N R E A L E S TAT E M A G A Z I N E

ELLIMANmag.com | Elliman.com

SPRING/SUMMER 2015

IA N

“George Wayne, you know I never discuss my private life.”

SCHRAGER S E X I E S T

M A N H AT TA N ’ S

W H AT A L I F E



BY J A M E S L O NG 

SPEAKEASY

TINA BROWN WARHOL’S STI L L H U NG RY MONTAUK

N A V Y S E A L STORMS THE

RETREAT

C HAT E A U LOVE, INC. MARMONT Power Couples Bare All

ASPEN

S U M M E R

&

hollywood: Perrey Reeves miami: Ryan Tannehill hamptons: Katie Lee los angeles: Josh Warner London: Jake Maskall World: Ann Dexter-Jones

naomi EXCLUSIVE

Now. Then.

by george wayne

1 full page color advertisement announcing the listing. the magazines are published Bi-Annually.

A combined distribution of 425,000 nationwide.

Elliman Magazine & Elevate are distributed locally via the LA Times. *Upon Availability

International Print Publication Knight Frank Publications WALL STREET JOURNAL ASIA/EUROPE

WA L L S T R E E T J O U R N A L A S I A / E U RO P E

a color advertisement will be placed

*Upon Availability

ALPINE VIEW Exceptional properties in the French and Swiss Alps

2015

1 full page color advertisement announcing the listing. the magazine is published 2x annually.

The WealTh RepoRT 2015

report

K n i g h t Fr a n k P u b l i c a t i o n s

The global perspective on prime property and wealth

The WealTh RepoRT

2015

The Wealth Report, Knight Frank Residential’s marquee annual publication offering prime property markets, wealth distribution, and distributed worldwide.

*Upon Availability

Thank You

The Altman Brothers Josh Altman 323.610.0231

Matthew Altman 323.791.9398