MARKETING PLAN
PURPOSE To create and execute a bespoke marketing and communications plan
OBJECTIVE • 5 Tier Marketplace Exposure -
Agent
-
Local
-
Regional
-
National
-
Global
• Achieve highest and best price for Hollywood Hills • Garner Public Relations exposure by highlighting the properties points of differentiation
TACTICS • Produce an engaging, classy book for select agents, and their high-end clients. Distribute to our partners at targeted Knight Frank offices • Create custom website and feature on elliman.com, and knightfrank.com • Create customized collateral and marketing material to target global markets: China, Europe, Brazil, Russia, and the Middle East. This will include translations and in-market distribution through Knight Frank Residential • Look for opportunities to feature your property in local & international media outlets • Target Douglas Elliman agents in the Sports and Entertainment division • Host a Top Producer Event • Promote estate to local and internal network
M A RKETING SUMMARY
PHOTOGRAPHY • The property will be professionally photographed during the day and night by an architectural digest quality photographer • The Property will also be photographed aerially by a drone • A 3-D Model will be created of the home
DIGITAL MEDIA / PROPERTY WEBSITE • A custom flash website will be created that showcases both the floor plan and architectural elements of the estate • A lifestyle video will be produced to create an experience for a potential buyer
MARKETING MATERIALS • A custom color brochure will be produced • An Email Campaign will be sent out to top producing agents & Targeted clients
LOCAL PRINT PUBLICATIONS LOS ANGELES TIMES • A full page color advertisement will be placed announcing the listing and will appear on the first saturday of the marketing campaign • The listing will be featured every saturday and sunday on the Douglas Elliman Corporate full page advertisement
MLS OPEN HOUSE GUIDE • A Full Page Color Advertisement Announcing The Listing Will Appear In The Mls Open House Guide • The listing will also be featured every Monday on the Douglas Elliman Corporate full page advertisement
NATIONAL/ INTERNATIONAL PRINT PUBLICATIONS • wall street journal nationaL • Wall Street Journal Asia / Europe • Knight Frank International Publications