Capturing an Audience Captivated by the Arts
THE ARTS PUBLICATIONS MEDIA GUIDE 2023-2024
A CITY OF COWBOYS, CULTURE,
I’ve always been impressed with the great concert Halls of Europe that are hundreds of years old; but lo and behold, Bass Performance Hall in Fort Worth has surpassed every concert hall in Europe. What a great success!”
PHOTO PROVIDED BY SUNDANCE SQUARE
TONY BENNETT
AND OPPORTUNITY
AFFLUENT AUDIENCES
70% of patrons have household income exceeding $75,000 INFLUENTIAL OPPORTUNITIES
85% of audience own their own homes
UNPARALLELED PUBLICITY
Over 300,000 total programs across one season
Fort Worth is proud to be home to one of the most celebrated arts and cultural scenes in the entire nation. With renowned fine arts institutions, revered performance venues, timeless historic districts, and acclaimed events all forming a diverse artistic identity, it’s no wonder Fort Worth is known as the city of Cowboys and Culture.
That unique identity is empowered by the city’s thousands of affluent and influential fine arts supporters, including over 300,000 discerning, luxury-seeking patrons of the performing arts who make up the readership of the programs of The Arts Publications.
A peerless platform for your business and presented in a world-class format, you’re invited to take advantage of this incredible branding opportunity to attract an audience unmatched in all of Texas.
MAKE YOUR MARK IN THE ARTS
CULTURE,
OUR AUDIENCE
Patrons of the Bass Performance Hall are among the most affluent and social in the region, with high levels of homeownership (nearly 85%), parenthood (94% currently have one or more children living
and nearly 48% OF BASS HALL PATRONS HAVE A
GENDER Male ...................................................... 41.4% Female ............................................... 58.6% AUDIENCE AGE Persons 18-24 .................................. 10.5% Persons 25-34 ...................................15.1% Persons 35-49 ................................ 28.0% Persons 50-64 ............................... 26.5% Persons 65+ ...................................... 13.0% EDUCATION High School Graduate .....................7.1% Some College ..................................14.7% College Graduate ..........................30.0% Advanced Education ................... 42.5% NUMBER OF CHILDREN IN HOME None ......................................................6.0% One ....................................................... 34.1% Two ...................................................... 42.6% Three or more ................................... 17.3% HOME OWNERSHIP Own Home .......................................84.4% Rent .......................................................15.6% EMPLOYMENT STATUS Employed Full Time .....................64.6% Employed Part Time ..................... 10.8% Retired ................................................12.6% Other .................................................... 4.7% HOUSEHOLD INCOME $25,000 to $35,000 ......................6.9% $35,000 to $50,000 ......................9.4% $50,000 to $75,000 .....................12.7% $75,000 to $100,000 ...................21.5% $100,000 to $125,000 ............... 26.4% $125,000 or more ...........................21.2% Annual estimated attendance for Performing Arts Fort Worth
Data from
shows is 155,000.
2015-2016 Season
at
HOUSEHOLD INCOME EXCEEDING $100,000
home),
Dimensions PUBLICATION AND ADVERTISING SIZES WIDTH DEPTH Final trim size 5.375” x 8.375” 5.375” x 8.375” AD SIZES Full page bleed 5.5” x 8.625” Live area 4.875” x 7.875” Full page non-bleed 4.875” x 7.875” 1/2 page 4.875” x 3.875”
BASS HALL PERFORMANCES
BNSF Popular Entertainment Series
Presented by Performing Arts Fort Worth
12,000 in attendance across approximately 6 shows
The BNSF Popular Entertainment Series offers a spectacular and diverse roster of world-renowned artists and unforgettable performances for fans of every musical genre.
Previous performers include:
» Tony Bennett
» Robert Earl Keen
» Michael Martin Murphey
» Lyle Lovett
Fort Worth Symphony Orchestra
85,000 in attendance across more than 25 shows
This season, the celebrated Fort Worth Symphony Orchestra is joined on stage by world renowned soloists in performing more than 60 classical, Pops, and Special Event concerts.
Previous Symphonic Series include:
» American Ballads
» Beethoven’s Triple Concerto
» Cliburn Gold
» Hough Plays Rachmaninoff
Previous Pops Series include:
» CIR Que La Symphonie
» Home for the Holidays
» Ray Charles
» Star Wars and Beyond
Previous Specials include:
» Ben Folds
» Legend of Zelda
» Messiah
» Music by David Bowie
TOTAL PROGRAMS FULL PAGE HALF PAGE 12,000 $5,985 $3,895 TOTAL PROGRAMS FULL PAGE HALF PAGE 85,000 $7,495 $4,985
Broadway at the Bass
Presented by Performing Arts Fort Worth
100,000 in attendance across 6-8 shows each with multiple performances
Now in its seventh season, this wildly popular series attracts a massive and diverse audience all year long, with award-winning acts and timeless performances you’d expect on the streets of Broadway itself.
Texas Ballet Theater
75,000 in attendance across approximately 8 shows each with multiple performances
The region’s premier professional ballet company brings unprecedented talent, beauty, and artistic expression to the stages of Fort Worth and Dallas. With powerhouse performances across the Metroplex, the TBT connects to audiences each season through new shows and old favorites.
Previous performances include:
» Alice in Wonderland
» The Nutcracker
» Romeo and Juliet
» Swan Lake
Previous performances include:
» Hamilton
» Dear Evan Hansen
» Finding Neverland
» Chicago
TOTAL PROGRAMS FULL PAGE HALF PAGE 75,000 $6,295 $4,165 TOTAL PROGRAMS FULL PAGE HALF PAGE 100,000 $7,495 $4,985
ADDITIONAL OPPORTUNITIES CONCERTS IN THE GARDEN
Fort Worth Symphony Orchestra’s Concerts in the Garden is one of the most popular outdoor musical festivals in Texas, with more 40,000 guests attending performances each season.
Hosted within the beautiful and historic Fort Worth Botanic Gardens and featuring performances across a wide range of musical genres, the Concerts attract a diverse and family-friendly audience to enjoy the award-worthy performances, beautiful setting, fireworks, food, and more.
GALA NIGHT
The Fort Worth Symphony Orchestra’s Gala Night is the most prestigious night of the symphony season. This one night-only performance provides incredible entertainment to the city and region’s top business professionals, and an unparalleled opportunity for your brand.
AD SIZE WIDTH/DEPTH RATES Back Cover 8.5” x 11” $4,295 Inside Front Cover 8.5” x 11” $3,695 Inside Back Cover 8.5” x 11” $3,295 Full Page 8.5” x 11” $2,895 Half Page (horizontal) 7.5” x 4.875” $1,895 Half Page (vertical) 3.625” x 10“ $1,895 AD SIZE WIDTH/DEPTH RATES Back Cover 5.5” x 8.625” $3,895 Inside Front Cover 5.5” x 8.625” $3,155 Inside Back Cover 5.5” x 8.625” $2,965 Full Page non-bleed 4.875” x 7.875” $2,495 Half Page Horizontal 4.875” x 3.1825” $1,455 Half Page Vertical 2.312” x 7.875” $1,455 Half Page (vertical) 3.625” x 10“ $1,895 RATES & MECHANICAL REQUIREMENTS Final trim size 8.5” x 11” Full page bleed 8.625” x 11.125” Full page live area 8.25” x 10.75” RATES & MECHANICAL REQUIREMENTS Final trim size 5.375” x 8.375” Full page bleed 5.5” x 8.625” Full page live area 4.875” x 7.875”
ALL OF OUR PLAYBILLS INCLUDE DIGITAL VERSIONS POWERED BY
Maximize your exposure and savings by advertising in all four series next season.
REACH MORE THAN
300,000 PATRONS ACROSS THE ENTIRE SEASON
SAVE ALMOST 50% FOR FOUR TIMES THE EXPOSURE ALL FOUR PROGRAMS
BROADWAY AT THE
FORT WORTH SYMPHONY ORCHESTRA PERFORMING ARTS FORT WORTH TEXAS BALLET THEATER ONE UNPARALLELED PACKAGE
COMPARE THE SAVINGS
COMBINED
BASS
The NutcrackerDecember 10-26, 2021 Bass Performance Hall COMBINED TOTAL FULL PAGE 328,000 Playbills $27,270 $18,030 PACKAGE DISCOUNT $12,275 45% OFF $9,545 53% OFF TOTAL PACKAGE PRICE $14,995 $8,485 FWSO program book January/February 2023 ClassicalandNeo-Classical Jan.6-7 TWIST& SHOUT: TheMusicofTheBeatlesFeb.3-5HeroesattheSymphony Feb.4 Edusei Conducts! An Evening of Brahms, Schumann, and Howard Feb. 11 at 7:30 pm Van Cliburn Concert Hall at TCU
TOTAL FULL PAGE BUNDLES THE COMBINED ARTS PREMIER PERFORMANCE PACKAGE
BUNDLES (continued)
HOLIDAY SEASON SPECIAL
Over 80,000 Impressions
A unique opportunity to showcase your brand at the height of the year’s biggest buying season, this holiday package features performances by Performing Arts Fort Worth, Fort Worth Symphony Orchestra and the Texas Ballet Theater, including:
» The Nutcracker (Ballet)
» White Christmas
» Messiah (Symphony)
» Michael Martin Murphy
Full Page Ad ........................... $2895
Half Page Ad ........................... $1655
BROADWAY AT THE BASS PRESENTED BY PERFORMING ARTS FORT WORTH
Over 100,000 Impressions
An annual favorite that welcomes many of the nation’s most popular and celebrated Broadway shows to the stages of Bass Performance Hall, this special package connects advertisers with an affluent and precise target audience. Performances include:
» The Bodyguard
» Beautiful, A Carole King Musical
» Rent
» White Christmas
Full Page Ad ................... $7,495.00 Half Page Ad ................. $4,985.00
INDIVIDUAL OR GROUP SHOWS
Perfect for showcasing your brand to a particular audience at specific dates, Combined Arts Publications provides opportunities for you to advertise on individual or customized packages of performances, all created for you to best serve your needs. Give us a call and we can begin working on a unique and ideal platform for your business.
Full Page Ad .......starting at $995
Half Page Ad ......starting at $495
LET THE ARTS PUBLICATIONS BE THE ULTIMATE AMBASSADOR FOR YOUR BRAND. For Special Rates Contact MIKE ESKEW 817.907.8988 | mike@theartspublications.com