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INSIDE: DESIXPRESS
APRIL 2015 ISSUE No.197
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DESI XPRESS
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GUZZY BEAR
being funny with a purpose PG.
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YOUR MONTHLY SHOWBIZ FIX! GOSSIP • INTERVIEWS • MUSIC • MOVIES - & MUCH MORE! TURN TO PAGES 37 - 44
HAPPY VAISAKHI TO ALL OUR READERS
SUNNY & SHAY PAGE 45
PG. 41
Banging the Drum for Local Culture
eading South Asian entertainment channel, COLORS TV have launched a new and unique locally produced show. Named ‘Desi Beat’, the show started late last month with a view to showcase the best of local Asian culture. Desi Beat will showcase UK’s most exotic and preferred trends in food and lifestyle. Celebrity host Raj Ghai will embark upon a fascinating journey of the finest destinations known for their cuisine, apparel and accessories and impeccable travel experiences across the United Kingdom in his truly ‘Desi’ and unmatched style. From the most authentic 'lehenga' to the spiciest 'Indian Curry', every Sunday, Raj will unravel a new mystery that a new destination presents – its wide array of local & international Desi trends – in his inimitable style. In Raj’s own words, “If it’s made it to my list, it’s a MUST visit!” On the launch of the show, Govind Shahi, Business Head, IndiaCast Media, Europe, says “COLORS TV has been a frontrunner in differentiated content, admired by South Asian
audiences across the UK. As a network, we offer broadcast channels such as Rishtey that offers a wide variety of
entertainment for the entire f a m i l y, a n d News18 India, the world’s window to India. It gives me great pleasure to announce the launch of our new local production, Desi Beat on our flagship channel, COLORS. Extensive research was carried out to deduce our viewers’ areas of interests. Desi Beat has been conceptualised and developed to suit preferences of Desi television audiences in the UK. The promos of the show have already gained remarkable traction on social media, crossing the 5000 views mark in just two days. We hope that our audiences will embrace this fresh and innovative format with open arms.”
DESI BEAT IS PRODUCED BY CUTTING CHAI PRODUCTIONS
INSIDE THIS ISSUE:
SPECIAL FEATURE: VAISAKHI: PG 26 -31 GENERAL ELECTION BUILD UP TO THE ELECTION: PG 32
PG. 39
SUPER SINGH WORLD'S NEWEST SUPERHERO
Martin Delaney Talks Movies, Hollywood and being a CaucASIAN
DESI BEATS!
www.theasiantoday.com PROMOTING EDUCATION, DIVERSITY & INTEGRATION NEWSPAPER YOUR FREE ASIAN COMMUNITY
OUR RELATIONSHIP EXPERTS
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PRIME MINISTER TANDON PG. 38
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WHAT'S ON PG. 44
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BIRADARI POLITICS STRIKES ASIAN COMMUNITY I
44% of Asians are currently registered to vote
50% said their family tended to vote for the same party
VAISAKHI OPEN AIR CELEBRATIONS AND PROCESSIONS
40% do not think there will ever be an Asian PM
n many areas across the UK, that have a high population of Asians, unemployment, poor education and poverty are major issues. However, fears have now been raised of how biradari voting, or clan voting, is starting to get in the way. By definition, the word ‘biradari’ is a Persian term, which means a brotherhood or an allegiance to a particular clan. When Migrants first arrived to work in the UK, they had no intention of staying. They were here to make money to improve living conditions back home. They quickly realised the benefits of living here and decided to settle. They then soon realised that they needed planning permission for mosques and other buildings, so they sought out, from amongst them, the most educated who could help them to do this. These people were then referred to as
community leaders in what is now seen as the birardari network. In its origin, they were a democratic system where Asians were heard. Now it is a fight for power, ego and political gain. It is important to note that women at that time played little or no role in any of the decision-making; many of them were new to the UK and were expected to care for the extended family and the children. In addition, it was seen to be a man's job to make the decisions and a woman's voice was neither appreciated nor welcome. Politicians soon recognised the influence of the community leaders; they realised that these appointed men could effectively grant them a block vote of the same kind to that of trade unions. The block vote is secured by the heads of clans telling their families who to vote for. Continued on Page 2
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