Mini Atlas | Issue 1 | Secret

MINI

ISSUE NO.1

SECRET

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PHOTOGRAPHY India Hobson

Atlas (Print) ISSN 2056-5836 Atlas (Online) ISSN 2056-5844 Produced by Kwintus Publishing Ltd. The opinions expressed in this magazine do not necessarily reflect those of the publisher.

Although all material is checked for accuracy, no liability is assumed by the publisher for any losses due to the use of material in this magazine.

Copyright Š. All rights reserved. No part of this publication may be reproduced, stored or transmitted in any form without prior written permission of Kwintus Publishing Ltd.

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ďż˝ Print copies available:

www.theatlasmagazine.com

Stockists: www.theatlasmagazine.com/stockists Atlas Magazine is available on Pocketmags, Apple Newstand, Google Play, windows 8 & Blackberry.

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Editors Olivia Bossert Megan Breukelman Graphic Designer Jessica Bailey Online Editor Jasmin Rauha Contributing Writer Paris Richardson

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Contributors India Hobson OVERSOE Studio William Evans Benjo Arwas Sophie Cockett Katriena Emmanuel Xanthe Hutchinson Francesco Lo Iacono

Submissions Read our submissions guidlines at theatlasmagazine.com Submit your work to submissions@theatlmasagazine.com

Contact submissions@theatlmasagazine.com advertising@theatlasmagazine.com writing@theatlasmagazine.com web@theatlasmagazine.com www.theatlasmagazine.com www.facebook.com/theatlasmagazine www.twitter.com/myatlasmagazine www.instagram.com/theatlasmagazine www.theatlasmagazine.tumblr.com www.issuu.com/theatlasmagazine

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PHOTOGRAPHY OVERSOE Studio

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ARTICLES

DIGITAL FASHION WEEK Written by Sophie Cockett Page 19-20

STOP LIVING IN YESTERDAY, START LIVING IN ADAY Written by William Evans Page 9-10

MYSTERY SHOOT

FASCINANT

WHISPER

PLASTIC TIMES

by Benjo Arwas Page 11-18

by India Hobson Page 21-30

by Katriena Emmanuel Page 31-38

FREEDOM

by Xanthe Hutchinson Page 49-58

by OVERSOE Studio Page 39-48

EDITORIALS

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EDITORS LETTER

D

ear all,

If you had told us a few months ago that we would be receiving over 1000 submissions per issue, we would have told you that you were crazy. But for the Secret Issue, that is exactly what happened. All of a sudden, our inbox was filling up faster than we could keep up, and with more beautiful work than we’d EVER seen before.

This is hugely flattering and exciting! We love to see what you’re all producing, but it also makes our job of choosing what goes in the magazine even harder. There were so many beautiful editorials that we loved, but due to limited page numbers (printing magazines is expensive!) we simply couldn’t fit it all in.

That’s when we had the idea for “Mini Atlas” (we started calling it that as a team, and it’s stuck!). Issuu is still a brilliant platform, and we are ultimately all about sharing as much work as we can. So a few times a year, we’ll be taking editorials we love and creating a mini magazine that anyone, anywhere, can enjoy!

We hope you like our Mini Atlas, and enjoy leafing through this selection of brilliant work.

Olivia Bossert & Megan Breukelman Editors

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PHOTOGRAPHY India Hobson

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ARTICLE

INTERVIEW BY William Evans

STOP LIVING IN YESTERDAY, START LIVING IN ADAY

Grab a pen and take note, because you’re going to want to write this down. As far as new brands go, it’s rare that you will stumble across one that has the substance and validity to back up the goods. In less than a fortnight, ADAY, a new ready-to-wear active brand, will launch in New York.

The co-founders, Meg He and Nina Faulhaber, have built the business from the ground up with the helping hands of their investors and their ever growing ADAY team. What they do, they do well. Trust is a hard thing to share with a new brand, and some people might prefer to stick with what they already know. They’d be making a mistake if they did.

You should be able to go wherever and do whatever you want during the day. So a new line of ready-towear that’s as active as I am sounds good to me. ADAY has it covered, their first line of active apparel wear is consistent, collected and cool. Short and sleek silhouettes and practical fabrics that pack a power-punch aesthetics wise, making this brand a cut above the rest. ...We are constantly exploring and evolving and we want our ADAY women to be with us every step of the way.

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So what about behind the scenes? I spoke to Meg and Nina, the brains behind the brand, about their story and what led them to start ADAY. How did you both meet and why did you choose to build a brand together?

Meg: Nina and I met when we were both working at Goldman Sachs in investment banking. I was in the UK M&A team and Nina was in Natural Resources.

It was when we had our first project together that we noticed how much our interests overlapped. We were both attracted to the world of e-commerce and digital technology and we both also shared a strong passion for style and fashion.

Nina: And of course we both lived similarly active lifestyles. Whilst at Sachs I subconsciously developed a very deskside office attire, usually a black-on-black suit from Banana Republic.

Our busy schedules meant that I hardly had any time to work out, or I had to take time to ensure I always had my gym bag with me just in case. I couldn’t understand why no one was creating clothing that was both fashionable and practical.

Meg: I felt the same, that’s where our shared frustration led us to come together to find a solution. We knew we wanted to combine contemporary clothing with apparel active wear.

I wanted to be able to combine pieces from my wardrobe, such as a structured Isabel Marant jacket, with active running or yoga leggings.

What influenced and inspired you to create ADAY? Nina: We wanted to create a wardrobe that would go wherever you want it to. Your clothes should be keeping up with you and not the other way around.

So in a way ADAY was the solution to our problem; we couldn’t find the clothes so we made them.

Meg: ADAY is about being equally focused on performance and aesthetic. There should be a strong balance of both and I felt like before we created ADAY, I couldn’t find that. When I moved to San Francisco I knew I would need the perfect contemporary wardrobe that I could also be active in. Yoga pants feel great, but why shouldn’t you be able to wear that fabric all the time? Likewise, a silk tank top and leather trousers is a great go-to look, but I want to look that awesome when I’m in a spin class too.

Nina: We live our lives constantly on the go and we could see other women living similar lives around us. We are constantly exploring and evolving and we want our ADAY women to be with us every step of the way.

Where is ADAY going? Are there any exciting plans for the future?

Nina: Lots of plans! We’re launching in New York this May, and we can’t wait to hear what customers think of our clothes. We love how Americans are so willing to try new things, and we’re really excited to be sharing our range with them.

Meg: That’s not the end though, we are launching in London in the autumn. We also have more ranges coming out this summer. We’re launching ADAY online first but alongside this we curated the Wander guide. Wander covers all the best places to dine-out, work-out and chill-out. In a way it’s a glimpse into where our women wears ADAY. 10

Find out more at www.thisisaday.com

BOTH PAGES HEADPIECE VEIL Hienna Couture EMBROIDERED DRESS Mireille Dagher

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MYSTERY SHOOT PHOTOGRAPHER Benjo Arwas PHOTOGRAPHY ASSISTANT Justin Truong MODEL Katty Ukhanova @ Wilhelmina Models STYLING Matthew Hensley HAIR Sabrina Sanchez MAKEUP Sherri Celis NAILS Lili Nguyen

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THIS PAGE BOW HEADBAND Arturo Rios BANGLES Arturo Rios MESH BOLERO PRB Studio Private Collection RHINESTONE HEADBAND Heinna Couture DRESS SHIRT Tom Ford BANGLES Phillip Gavriel

NEXT PAGE “CLEO” HAT Arturo Rios CENTERFOLD TOP N12H

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PREVIOUS PAGE EMBROIDERED DRESS Olena Dats’

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THIS PAGE EARRINGS Outhouse Jewellery

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THIS PAGE HAT Arturo Rios SAILOR GOWN Ella Zahlan OPERA GLOVES Bruno Carlo

PREVIOUS PAGE “CLEO” HAT Arturo Rios CENTERFOLD TOP N12H

ARTICLE

WRITTEN BY Sophie Cockett

DIGITAL FASHION WEEK

As the curtain lifted on London’s AW15 fashion week in February, fashion bloggers and fans alike were stirring up a buzz on social media like never before. Fashion brands were upping the stakes to digitally showcase their designs in the most ground breaking ways possible, and as the week came to a close, we realised that the fashion industry will never be the same again. This was the most digital fashion week ever and there isn’t any going back.

Quite a bold statement, perhaps, but surely it’s clear that social media has become quite the game changer for the industry. With fashion bloggers and those similar being some of the most digitally savvy guys and gals around, it was only a matter of time before the once-insular business would become a leader in the digital revolution.

Rewind a decade or so, it was down to only a few elite gatekeepers as to who was successful in fashion: which designers made it and which were thrown to the bottom of the pile; which writers could express opinions on the latest collections and which were best off keeping their mouths shut.

This gatekeeper role was perfectly depicted

by Meryl Streep in her 2006 film, Devil Wears Prada – a picture of the industry was painted as a world in which we had no say.

Jump back to 2015 and whilst outsiders to the fashion industry are admirably earning themselves front row seats at the most prestigious fashion week shows (Tanya Burr, we’re looking at you), brands such as Burberry and Marc Jacobs are using the internet to interact with customers like never before. Miki Beradelli of Tory Burch once said: “We want to be accessible to our clients, whenever and wherever they are”.

Established brands can reach audiences with one smooth click through Instagram, Twitter and Facebook, and these innovative steps are increasing brand loyalty by the second.

Yet it’s not just the top fashion houses that are taking advantage. The brains behind your favourite high street stores are doing it, too. Social media has empowered the shopper and brands have started to use

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the power of Instagram to test product popularity before they commit to buying.

Miss Guided’s Clio dress got 3,300 likes and sold out within a day back in 2014.

It would seem everyone’s a winner here.

This brand new, fast paced fashion environment was clear for us all to see in London in February, and one brand in particular proved that they are well

...This was the most digital fashion week ever and there isn’t any going back. ahead of the pack when it comes to digital panache to reach new audiences.

Burberry’s Autumn/Winter 2015 collection, entitled “Patchwork, Patterns and Prints” was again held in Kensington Gardens, and models from Naomi Campbell to Jourdan Dunn walked the runway. Quite a spectacle for those in the room, but thanks to Burberry’s effortless social media navigation, it was a spectacle for those everywhere else, too.

The brand which, according to show attendee Cara Delavigne, “always brings you so much – a mixture of music and technology and fashion”, allowed fans from all over the world to watch the show in real time thanks to their collaboration with Twitter. Any tweet which featured @ Burberry’s twitter handle and the hashtag #tweetcam triggered a camera which took photos of the models as they walked the runway. Burberry then tweeted each personalised photo to the user’s twitter handle.

This idea of runway reactions in real time is arguably the most significant shift which the ascent of social media has created. I suppose its fashion week, unfiltered. Real time coverage was much more accessible than the typical type, and just five minutes spent on twitter, Instagram or vogue.co.uk meant you were just as up to date with the goings on at Somerset House as those on the FROW were.

ILLUSTRATION Francesco Lo Iacono

It’s important to remember that all this digital fun didn’t end when the lights went down. Burberry’s Runway Made to Order service, launched in 2013, was back and better than ever. Not only did it mean that for two weeks only all of the bags and outerwear featured on the runway were available to buy and personalise straight after the show had finished, but each piece also featured built in technology.

Moving your smartphone over the item unlocked exclusive video footage, from sketches to the runway, and you could relive the journey of the piece. As your grandparents might say, it’s amazing the things they can do these days.

Of course, Burberry aren’t the only ones making massive strides for the fast flourishing relationship between fashion and the digital world. In February, The British Fashion Council streamed live videos of all the shows to their website and kept everyone updated on twitter. Rubbing a virtual shoulder with models, designers and fashion editors was never easier thanks to the sprawling conversation which their hashtags created.

Snapchat jumped on the bandwagon with their worldwide story which was bursting with backstage mania, shows and interviews, and models such as Suki Waterhouse gave their fans a backstage pass with videos and pictures on Instagram.

So, here comes the big question. The new found digital fashion industry might be making it easier for us to know what’s going on at fashion week and all year round, but does it make the pieces themselves more accessible? Over the past decade, how many times have you thought: I would never wear that in real life? Numerous, I’m assuming. This has seemingly been the last obstacle which the industry needed to jump over to achieve full accessibility, and in London in February we finally saw some major changes. The ball started rolling during SS15 fashion week in New York when online fashion community Polyvore created collages within moments of the show ending to inform audiences how women all over the world were styling the pieces. The transition continued during the AW15 period this year thanks to social media finally opening up the conversation about what’s wearable and what’s not. A boom in social media has led to a boom in conversation, and those who control the fashion world are responding to it with more practical collection. Does this mean the final barrier has almost been demolished?

Who knows what fashion weeks will be looking like this time next year, but if recent spectacles are any indication, you’ll know exactly what’s happening on the runway even if you’re sat on your sofa, and collections will be more accessible and wearable than ever as designers try to engage followers and fans.

Thank you to the internet and to bloggers and brands alike, for dragging girls like us in from the midst of fashion oblivion. You’ve saved us all from a world where a few elite could make or break the fashion dreams of us all, and for that we are eternally grateful. Happy tweeting.

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WHISPER PHOTOGRAPHER India Hobson MODEL Rebecca Parkin @ Boss STYLING Katharine Booth STYLING ASSISTANT Kate Beaumont HAIR & MAKEUP Jenn Edwards SET LOCATION 156 Arundel St. FLORALS Swallows and Damsons

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BOTH PAGES SKIRT Peony by Kate Beaumont JUMPER H&M

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THIS SPREAD SKIRT Peony by Kate Beaumont JUMPER H&M HAT Topshop

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BOTH PAGES JUMPER New Look DRESS Delphinium by Kate Beaumont SHOES Converse

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PREVIOUS PAGE DRESS Dahlia by Kate Beaumont JACKET Whistles UNDERWEAR ASOS

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THIS PAGE JUMPER H&M

NEXT PAGE UNDERWEAR ASOS DRESS Anemone by Kate Beaumont SHOES Converse TURBAN & BLANKET Stylist’s Own

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THIS PAGE TOP Larkspur by Kate Beaumont UNDERWEAR ASOS SKIRT Topshop

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THIS PAGE JACKET A Formal Affair HAT MVB Millinery

NEXT PAGE HAT Pink Lane Hats DRESS A formal Affair

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FASCINANT PHOTOGRAPHER Katriena Emmanuel MODEL Ja’d @ Hunter Model Management STYLING Karmyn Thomas @ Illuminate Management MAKEUP Megan Braunberger @ Illuminate Management HAIR Aleesha Darke

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PREVIOUS PAGE DRESS When Freddie Met Lilly HAT Ascot Hats JEWELLERY Sistaco

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THIS PAGE HAT Pink Lane Hats DRESS When Freddie Met Lilly

NEXT PAGE HAT Pink Lane Hats DRESS When Freddie Met Lilly GLOVES Stylist’s Own

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THIS PAGE HAT Ascot Hats JACKET Emporio Armani SCARF Kenzo

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THIS PAGE JACKET A formal Affair HAT Ascot Hats SASH Stylist’s Own

PREVIOUS PAGE HAT Pink Lane Hats DRESS A formal Affair

THIS PAGE DRESS Victoria by Victoria Beckham

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NEXT PAGE COAT & TROUSERS Avelon

PLASTIC TIMES PHOTOGRAPHER OVERSOE Studio PHOTOGRAPHY ASSISTANT Clara Ide MODEL Fiona @ Model Management STYLING Séraphine de Lima @ Bigoudi STYLING ASSISTANT Ksenia Friesen HAIR & MAKEUP Christian Olivier @ Bigoudi HAIR & MAKEUP ASSISTANT Sabrina Wolf MAKEUP PRODUCT Sisley Cosmetics & Kevin Murphy

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NEXT PAGE JACKET Mc Alexander McQueen TROUSERS Acne Studios 41 Atlas Magazine

THIS PAGE DRESS Just Cavalli

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THIS PAGE TOP & TROUSERS Victoria by Victoria Beckham 44

PREVIOUS PAGE JUMPER & SHORTS Lala Berlin

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NEXT PAGE JUMPSUIT Topshop

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THIS SPREAD JUMPER Michael by Michael Kors

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THIS PAGE DRESS DVF WAISTCOAT We Are Cow JEWELLERY Stay Gold Maryrose

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FREEDOM PHOTOGRAPHER Xanthe Hutchinson MODEL Emily Bador @ Nevs STYLING Zoe Hancock HAIR & MAKEUP Emily Porter SET LOCATION Ceramic House

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THIS SPREAD TOP Chloé SKIRT H&M ACCESSORIES Stylist’s Own

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PREVIOUS PAGE DRESS DVF WAISTCOAT We Are Cow JEWELLERY Stay Gold Maryrose HAT Stylist’s Own

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THIS PAGE BIKINI We Are Cow JEANS H&M JEWELLERY Stylist’s Own

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PREVIOUS PAGE BIKINI We Are Cow JEANS H&M SHOES Birkenstock JEWELLERY Stylist’s Own

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THIS PAGE ACCESSORIES Stylist’s Own DRESS Frances O’Leary

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THIS SPREAD TOP & BIKINI We Are Cow

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THE

SECRET ISSUE JUNE 2O1 5

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PHOTOGRAPHY Thea Baddiley

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