Entering the Gateway to the Northeast

Bearing the goal of restoring the old-world charm of single-screen multiplexes and bringing spectators closer to their favourite films and cinema stars, the four-time National Award-winning Indian Actor and Film Director and Producer, Ajay Devgn launched NY Cinemas, a multiplex brand infused with Indian ethos and values. Setting its foot from various cities across the northern parts of India, NY Cinema has grown to be loved strongly by many patrons. This year, NY Cinema takes a leap towards branching out into the northeast region of India by opening all new screens in Guwahati and Kanpur…

Roodraksh Mall, Guwahati

With their growing territories, NY Cinema recently opened its doors in the very heart of the city of Guwahati; located in Roodraksh Mall. The cinema is designed keeping the Assamese culture and tradition in mind where everyone feels at home. For the first time ever, NY Cinema will be bringing the experience of a Mocktail Bar at a cinema theatre where bartenders will create an array of mocktails. Alongside this, a team of passionate chefs offer scrumptious delicacies with plenty of food options for movie goers.

Rajeev Sharma, CEO, NY Cinemas mentions that; "Ajay's vision is to curate spaces that are not just cinema halls but entertaining experiences for audiences. Every cinema is curated in a classical manner with a local edge to its vibe and décor. At Guwahati, we also take pride in delivering one of the

"Kanpur is one of the most significant cities in Uttar Pradesh. With Kanpur our objective is not just to make another movie theatre but to give Kanpurians an immersive entertainment space retaining the vintage feel and look of Heer Palace but in NY style. We sincerely hope that Kanpurians will welcome us with lots of love and offer their blessings."

– Rajeev Sharma, CEO, NY Cinemas largest screens (56 feet wide), with Dolby Atmos sound that the cinemagoers would love."

Superstar Ajay Devgn, Founder of NY Cinemas quoted, "It's a pleasure to have finally made it to northeast and I hope the people of Guwahati give NY Cinemas the same love that they always shower on me and my films."

Unique features like a 360-degree photobooth, a 12ft video wall in the theatre lobby and multiple selfie points to capture every happy moment and go back with wholesome memories completes the entire movie watching experience at NY Cinemas.

Heer Palace, Kanpur

Heer Palace, one of Kanpur's oldest movie theatres, was built in the year 1966, situated on Mall Road, the city's busiest street. Kanpur's favourite Heer Palace which used to be a single screen cinema, is now been converted into a luxurious threescreen multiplex. Having all the amenities of a modern entertainment centre while maintaining a vintage movie theatre ambience, the architecture of NY Cinemas was inspired by the city's cultural diversity and abundance of historical landmarks, as it is evident from the building's façade and even when you are inside the cinema.

The entire theatre is split into two levels, with a seating capacity of around 700 people and refreshment booths on each level. The cinema is equipped with 3D screens and top of the line plush seats. This multiplex also features a screen with Dolby Atmos surround sound system, ensuring toptier audio quality that enhances the