Celebrating the Essence of Assam:

A Spectacular Cinema Lobby Embracing Local Art and Culture

Transcending traditional design boundaries, the property is a masterpiece of interior design paying homage to the region’s local art and culture. Nestled in the lap of Assam’s natural beauty and heritage, the NY Cinemas showcases the essence of Assam in a visually stunning and immersive experience. And Arris Architects has carefully curated ensuring the property hold narrative on the state’s iconic ‘Gamucha’ fabric and the traditional ‘Japi’ hat.

The lobby blends traditionally with modern aesthetics, while honouring its cultural roots. The architectural elements incorporate traditional motifs and materials, such as terracotta blocks and cane mesh, seamlessly integrated with materials like terrazzo, fired motif tiles, veneer, and Corian. Natural materials like cane, embroidered fabric, and terracotta are used to create a warm and welcoming ambience. This fusion creates a visually captivating environment that bridges the past and present, paying tribute to Assam’s heritage while embracing innovation.

Inspired by the Gamucha’s elegance and traditional motifs, the interiors feature curated décor that envelope visitors in the soul of Assamese heritage and charm. The softly lit side walls and digitally printed carpets are adorned with Gamucha-inspired patterns, displaying the region’s vibrant cultural motifs fostering a sense of appreciation for the craftsmanship that has been passed down through generations.

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left out. This is purely for the passion and For the Love of Cinema" overall movie watching experience of its patrons.

A live station where foodies can enjoy a meal of their choice that is freshly prepared by handpicked chefs. The cinema also features NY store which is equipped with unique collectibles and celebrity-branded merchandise available on display.

In the words of Ajay Devgn "I want to bring people together from all sections of society where no one feels

"Kanpur is one of the most significant cities in Uttar Pradesh. With Kanpur our objective is not just to make another movie theatre but to give Kanpurians an immersive entertainment space retaining the vintage feel and look of Heer Palace but in NY style. We sincerely hope that Kanpurians will welcome us with lots of love and offer their blessings." said Rajeev Sharma, CEO, NY Cinemas