Formaperta srl - Via Michelangelo, 80 80129 – Napoli. P.Iva 06873941212. © Copyright 2016 Telefono/Fax: Tel: 081.514.51.48 Fax: 081.514.53.98
- Reinforce the points of difference of the eco-sustainability; - Get in touch with new clients by designing new communication channels; - Obtain indipendence from the mother company.
3. MARKET SEGMENTATION
Social World Film Festival
Salone del Mobile di Milano
Comune di Mercato San Severino
Carpisa’s Shop Window at Vulcano Buono
Giffoni Film Festival
3. MARKET SEGMENTATION
- Special Packaging - Mountings
top buyers
3. MARKET SEGMENTATION
top buyers
- High volume of transportable material - Easy and certified dismantling, that becomes a value for the customer - High volume/material ratio
9. COMPANY PARTNERS the spinneret
the paper mill best supporter
the cardboard maker
Dismantling by
the shaper
the client
5
4
4
5
4
4
5 3
5 ns
5 ns
5 5
5 45
5 5
High volume of transportable material
5
5
5
High volume/material ratio
5
5
5
Become partner of the spinneret
5
ns
5
Smart Dismantling
5
5
5
5 5 ns 5
4 4 5 5 5
4 2 3 25
5
5
5
High volume of transportable material
ns
3
3
High volume/material ratio
ns
4
2
Become partner of the spinneret
1
2
5
Transportability Smart Dismantling
6. COMPARISONS WITH COMPETITORS Company Features
4
4
payoff says 5 The “Giochiamo
1
2
5
5
4
4 Next project
1 4 ns
1 4 ns
1 3 ns
High volume of transportable material
5
5
3
1
High V/M ratio
5
1
1
1
Eco-sustainable
5
It’s the main value of the company.
High R/W ratio
5
Customizable
5 5 5
Educational Transportability Smart Dismantling
company has 2 The a fixed catalogue.
pulito”
Become partner of the spinneret
5
Unique value
ns
ns
ns
Social Media
is no campaign 2 There program
5
4
1
Company has an obsolete website
have a chat on 5 They their site.
4
4
High quality prints
a value that does not 1 It’appear anywhere
5
1
1
Price
2
1
3
Responsiveness
2
5
Offers free shipping.
6. COMPARISONS WITH COMPETITORS
5
4
1
1
2
4
4
2
5
1 3 ns
1 3 ns
4 5 ns
1
1
4
1
1
5
ns
ns
ns
3
4
5
4
4
4
1
4
5
1
1
3
6. COMPANY SERVICES Strong POD POP Weakness
5000€
4000€
4000€
1000/ 2000€
3000€
2000€
1. Companies and
associations with eco-friendly values
2. Event Manager
3. Shopping
center’s exhibit designers
During fairs, companies want to spread a message of respect of territory, expecially about the food business.
In anticipation of concerts or exhibitions the event manager could order a mounting for a single event or for a series of events.
In the shopping center’s decision unit the visual designer could project a new eco-friendly campaign.
Period: All seasons
Period: Summer
Period: Sales Period
Where: Indoor/Outdoor
Where: Outdoor
Where: Shopping centers
4. Window dresser
5. Universities/
school teachers
6. Municipalities / Public Architects
As the mode changes, the shop windows change too.
Universities and schools could choose to enforce the students’ sensivity to environmental respect.
Public entities can furnish offices, but also organize public events and fairs.
Period: May & September
Period: Didactic Periods
Period: All year
Where: All the stores
Where: Indoor/Outdoor
Where: Public spaces
16%
6%
11% 16%
22%
Buyers
Formaperta’s main benefit
1. Companies and associations with eco-friendly values
Responsiveness
2. Event Manager
Advertising
3. Shopping center’s
Brand value awareness
exhibit designers
4. Window dresser
Awareness of customization
5. Universities/
Educational value spread
6. Municipalities /
Brand value awareness
school teachers Public Architects
9. BRAND-CONSUMER PYRAMID
Maslow Pyramid
9. BRAND-CONSUMER PYRAMID New ideas. New Stories. Same paper. Gli eroi del riciclo. Eco-Friendly Forever.
Infinite, come il riciclo della carta, le opportunità di crescere. Hai le prove concrete e certificate che insieme a noi hai contribuito alla salvaguarda dell’ambiente
La carta ricorda le buone azioni e tu hai salvato 1000 alberi!
Smart Dismantling: allestire non è mai stato così semplice! LEGGERO/ RESISTENTE La tradizione del riciclo della carta, l’innovazione del design
Crea il tuo spazio!
Ti racconto una storia... Non chiamarla più cartaccia! Il riciclo innovativo della carta riciclata.
10. BRAND AWARENESS
ACTIONS - Explain features with creative and clear medias;
- Try B2C promotions
- Publish interesting articles about the cardboard and its characteristics;
- Show people how close our design is to them;
11. Rational and emotional reactions - Strengthen the awareness of children; - Improve recycling into the schools; - Help children recognize materials; - Propose guided tours.
- Show live updates to enforce how people perceive our experience and our constant desire of innovation.
11. Rational and emotional reactions
- Strengthen the awareness of children; - Improve recycling into the schools; - Help children recognize materials; - Propose guided tours.
- Show live updates to enforce how people perceive our experience and our constant desire of innovation.
- Strengthen the awareness of children; - Improve recycling into the schools; - Help children recognize materials; - Propose guided tours.
- Publish live updates; - Let people know about social and environmental purposes;
12. Social Media WHEN
Most reactive day: thursday
Media typologies
Most reactive hour: 14:00
12. DOCUMENTARY
Abstract of Giuseppe D’Alessandro’s thesis Object: Designing shelters for homeless people, witnessing the intervention with a documentary. Many people live in the streets. The city of Naples assures them, with the help of associations and volunteers, a meal per day and dorms, but many of homeless people prefer to sleep in the streets or under some porticos of the city anyway, for variuos reasons. I would design low-impact shelters, made with recycled cardboard, produced by the company in which I work for two years, giving them together with meals, rugs and clothes during the daily distribution round.
Partners to be involved: A volunteer association, a cardboard furniture company, a social center and homeless people are interested in this project. Design Concept: Origami. The name of this origami is Yoshimura, that means “good village”. The project will include the industrial process to fold the origami in a larger scale, with cardboard.
Reference images - not the project
Tasks: Making visible the invisible; do not leave anyone in solitude; give a temporary shield against humidity and cold winds. When, Where: Shelters will be designed to work in winter under Naples’ porticos, arcades and galleries.
12. DOCUMENTARY
Abstract of Giuseppe D’Alessandro’s thesis
I started gathering information from all the subjects I want to involve in the project, from the president of the volunteers’ association to the company (Formaperta) that will produce the shelters. I recorded interviews to understand why those people sleep in the streets, looking for their point of view, discovering incredible stories.
“I traveled all over the world, but in Naples and in the association I found a family”
“I got a disease that did not let me continue working as cook, but I will never give up”
“We want to protest against the new government ordinance about the urban decoration”
“I was a homeless, and I was also in jail. Now I’ve understood the importance of giving”
Chiara - Italy - Social Center Volunteer
Antonio - Italy - Association Volunteer
Alfred - Banghladesh - Homeless Volunteer
Some snapshot from the videos.
Christopher - France - Homeless
12. NEW LOGO DESIGN
First logo
Current logo
Restyling
12. WEB DESIGN
http://www.sabox.it/home/formaperta/
http://www.formaperta.it/home/ http://www.sabox.it/home/formaperta-in-promo-sostenibilita-e-territorio-li-abbiamo-messi-al-centro/
13. MARKETING MIX 5000â‚Ź
- Mountings; - Pop-up displays
Companies & associations manager
Smart distribution process
Vincent Carpisa’s visual designer
-Vlog -Website - (tv)
13. MARKETING MIX 2000€
- Educational projects
Teachers
Smart distribution process
-Vlog -Website - Gadgets
13. MARKETING MIX 3000â‚Ź
- Mountings - Advertising
Event Manager
Smart distribution process
- Vlog - Photostory - Website - Gadgets
13. MARKETING MIX 3000â‚Ź
- Customization
Visual Designers
Smart distribution process
- Vlog - Photostory - Website - Prototypes
13. MARKETING MIX 3000€
- Public consense
Municipality
Smart distribution process
- Posters - Contests
13. MARKETING MIX 3000â‚Ź
- Standard products
B2C
- Smart distribution process + e-commerce
- Local stores - ecommerce