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‫מי לה׳ אלי‪:‬‬

‫זייער געוויין‪,‬‬ ‫אונזער קאמף!‬

‫ ‬ ‫ ‬ ‫וועט‬

‫נישט‬ ‫אפשטעלן‬

‫אונזער‬ ‫שתדלנות‬

‫אש‬ ‫טראל פון‬ ‫האפענונג‬

‫אויפן‬ ‫האריזאנט‬

‫‪ 140‬מיליאן דאלער איז געשפענדט‬ ‫געווארן אנטקעגן די פארפעלקער׳ס‬ ‫ישועה‪ .‬וועלן מיר עס צולאזן?‬ ‫יעצט ווען אונזערע שאנסן זענען שטערקער ווי קיינמאל בעפאר‪ ,‬ווען די פרישע אדמיניסטראציע‬ ‫אינעם ווייסן הויז ‪ -‬אונטער פרעזידענט טראמפ ‪ -‬גרייט זיך פאראויסצוריקן דעם ביל‪,‬‬ ‫וועט כלל ישראל פארזיכערן אז צדק קען ווירקליך פארענדיגן דעם ביל אין קאנגרעס‬

‫פייט פאר יושבי חושך וצלמות • פייט פאר זרע של קיימא • פייט צו ראטעווען פון תפיסה‬

‫‪ .4‬פרשת אלאבאמא קומט ארויף‬ ‫אויפן ארענע‪ ,‬און די שאנסן‬ ‫פאר סוקסעס אויפן ביל‬ ‫טראסקענען צו כמעט‪-‬נול‪ ,‬ווען‬ ‫מערסטנס רעפובליקאנער ציען‬ ‫זיך ארויס פון שטיצן די ביל‪.‬‬ ‫אויסער דעם טוט עס לייגן‬ ‫אונטער פראגע צייכן די‬ ‫הלכה׳דיגער עתיד פון טייל‬ ‫גאר וויכטיגע פראצעדורן‬

‫‪ .5‬צדק אינוועסטירט שווערע כוחות אינעם פאפולערן‬ ‫רעפובליקאנער און רעליגיעזער סענעטער ׳טעד‬ ‫קרוז׳‪ ,‬און ער לאזט שרייבן די העראאישע און‬ ‫שטארקע ‪ S.4368 Protection Act‬ביל צו‬ ‫באשיצן די וויכטיגע טריעטמענטס‪.‬‬

‫‪ .6‬צדק לאזט לויפן‬ ‫קאסטבארע‬ ‫׳פאולינגס׳ איבער‬ ‫סווינג‪-‬שטאטן און‬ ‫איבער גאנץ אמעריקע‬ ‫ארום דעם ביל‪ ,‬און‬ ‫מיט די נויטיגע‬ ‫שתדלנות ‪ -‬אינאיינעם‬ ‫מיט דזשעי‪ .‬די‪ .‬ווענס‬ ‫ קומט פרעזידענט‬‫טראמפ ארויס מיט אן‬ ‫היסטארישן‬ ‫סטעיטמענט אז אויב‬ ‫ער געווינט וועט ער‬ ‫פארזיכערן דעם צדק‬ ‫ביל‪ ,‬צו פארמערן‬ ‫קינדערלעך פאר‬ ‫אמעריקע׳ס עתיד‪.‬‬

‫א פארצויגענע קאמף‪,‬‬ ‫אט אט פארווירקליכט‪.‬‬ ‫אייער געשריי איז‬ ‫דערהערט געווארן‪.‬‬ ‫אצינד וועלן מיר‬ ‫עס בס״ד פארזיכערן‪.‬‬

‫‪.1‬‬ ‫איבער ‪300‬‬ ‫פארפעלקער שיקן הארצרייסיגע‬ ‫בריוו צו צדק אז זי זאל שתדל׳ן אז אינשורענס זאל‬ ‫באצאלן די שרעקליך הויכע קאסטן פון פראצעדורן‬ ‫צו קענען זוכה זיין צו האלזן אן אייגן קינד‬

‫‪ .2‬כלל ישראל ענטפערט זייער רוף‬ ‫און שענקט אכט מיליאן דאלער‬ ‫פאר צדק‪ ,‬מיט וועלכע צדק‬ ‫נעמט אויף די ריכטיגע‬ ‫פראפעסיאנאלן‪ ,‬הייערט ‪13‬‬ ‫לאביאיסטן פירמעס און גאר‬ ‫טייערע לויערס און לאזט‬ ‫שרייבן א ביל‪ ,‬וועלכע ערהאלט‬ ‫די נויטיגע שטיצע פון ביידע‬ ‫פארטייען ארויפגעברענגט צו‬ ‫ווערן אין קאנגרעס‪ ,‬נאכן‬ ‫שתדל׳ן און באזוכן הונדערטער‬ ‫קאנגרעס אפיסעס‪ .‬די ביל איז‬ ‫אצינד א פאקט‪Hope Act ,‬‬ ‫‪Bill - H.R.8821‬‬

‫ ‬ ‫ ‬ ‫ ‬ ‫ ‬ ‫ ‬ ‫ ‬ ‫ ‬ ‫ ‬ ‫ ‬ ‫ ‬ ‫ ‬ ‫ ‬ ‫ ‬ ‫ ‬ ‫ ‬

‫וועט‬

‫נישט א‬ ‫פשטעלן‬

‫‪ .3‬ריזיגע און מאכטפולע אינשורענס און קריסטליכע פירמעס הייבן אן מיט אן‬ ‫ענדלאזער קאמף צו פארמיידן ׳צדק׳ס ביל׳‪ ,‬וואו זיי לאזן זיך גיסן דעם‬ ‫אומדערהערטן סומע פון הונדערט און פערציג מיליאן דאלער אפצושלאגן די‬ ‫האפענונגען פון די טויזענטער פארפעלקער וועלכע קוקן ארויס דערויף‬

‫אונזער‬ ‫שתדלנות‬

‫א שטר‬ ‫אל פון ה‬ ‫אפענונג‬

‫אויפן ה‬ ‫אריזאנט‬

‫אצינד איז די צייט רייף און גרייט‪ ,‬יעצט דארפן מיר‬ ‫אויסשרייען צו די טויזענטער פארפעלקער‪ :‬שמעתי!‬ ‫מיר האבן געהערט אייער געוויין און מיר וועלן טוען‬ ‫אלעס אין אונזער יכולות צו פארזיכערן אז די ביל‬ ‫ווערט ענדליך א מציאות און א פאקטישער ביל!‬

‫פייט פאר יושבי חושך וצלמות • פייט פאר זרע של קיימא • פייט צו ראטעווען פון תפיסה‬

‫‪ 13‬לאביאיסטן פירמעס‬ ‫אלע ‪ 100‬אפיסעס אין סענאט‬ ‫‪ 407‬אפיסעס אין קאנגרעס דערגרייכט‬ ‫‪ 3‬לויער׳ס און ‪ 2‬פי‪.‬אר‪ .‬פירמעס‬

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‫זמנים לפרשת‬

‫ויחי‬

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‫הדלקת הנרות‬

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Ready to go somewhere?

718.600.6666

(Re: A Mentschlichkeit Tip, Inbox, Issue 266) In response to the letter writer who decried people who take taxis and don’t tip, please be aware that many taxi drivers pay the taxi company a weekly fee for the privilege of driving for them, and keep all and any money they earn.

In such cases, your entire fee goes to the driver. I see no reason to give an additional tip. (There is nothing wrong with giving a tip, either.)

Your declaration that someone who can’t afford to tip should not use taxis is very harsh and an inappropriate claim for a public forum.

Name Withheld

Driving you happy!

@a.soliani

asoliani.com

HEALING AND HOPE

(Re: Give or Take, Issue 266) Chanie Spira, you have undertaken to explore a topic that is, at best, shoved under the rug, and at worst, distorted and denigrated. The experience of a divorcee is excruciating and misunderstood. Unfortunately, divorcees are sometimes shunned or shamed for circumstances they would never have chosen and could never have imagined would happen to them.

There are organizations like Recharge and My Extended Family that encourage and support the dignity and integrity of divorced women, and due to these and others like them, there has been a positive shift in awareness of the needs of the divorced woman and her family.

In the serial Give or Take, the author manages to artfully and compassionately portray some of the challenges and dynamics that make up the lives of divorced women. Stories like this one bring awareness and insight to the community. The vehicle of a fiction story is a brilliant, nonthreatening way to educate the community and will, b’ezras Hashem, lead to understanding and healing.

Thank you to Chanie Spira and The Boro Park View for a fantastic read — on so many levels.

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The Boro Park View

January 8, 2025

www.thebpview.com · 718.408.8770

(Re: The Heavenly Bagel, Issue 266) Thank you so much for providing such quality reading material. Wednesday is the highlight of my week. After I put my children to sleep and clean up the kitchen, I settle down on the couch with The Boro Park View to read and relax.

This week’s issue, about melaveh malka, was absolutely beautiful. When I read the story about the woman who had a crazy hectic Motzei Shabbos on Erev Sukkos and almost didn’t wash that week, until a delicious tuna bagel showed up at her door, I was reminded of an interesting concept that someone once shared with me. She said that doing something ruchnius’dig is l’maaleh min hazman; you’ll never have less time in life because you did this mitzvah. I try to live with this mindset and see it play out time and again. For example, the night I babysat my niece, my children behaved unusually well. Or when I took the time to daven properly in the morning, making supper took extra quick.

I’ve seen the opposite, too. Sometimes when I turn down the opportunity to do a mitzvah because of lack of time, I’ll see later on that I really did have the time. Once, my mother asked if I had the time to make her a kugel, and I

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unfortunately said no because it was such a busy Friday.

Shortly after, my son spilled a bottle of oil all over himself, his clothes and the kitchen floor, and the cleanup was very time-consuming… Time I could’ve used to make my mother a kugel.

A Reader

‫פארגאנגענע וואך האבן מיר‬ ‫בטעות דורכגעלאזט אן עד שאין‬ ‫ אן עד‬,‫רוח חכמים נוחה הימנו‬ ‫וואס קומט נישט נאך אונזערע‬ .‫שטרענגע סטאנדארטן‬ ‫מיר ווילן זיך אנטשולדיגן דערויף‬ ‫און מיר וועלן בעז”ה נאך מער‬ ‫אכט געבן צו פארזיכערן אז דאס‬ ‫זאל נישט פאסירן נאכאמאל און‬ ‫אז אונזער ערליכע אויסגאבע‬ ‫זאל ווייטער זיין אויפן העכסטן‬ ‫ און זאל זיין ראוי‬,‫סטאנדארט‬ ‫אריינצוברענגען אין יעדע ערליכע‬ .‫אידישע שטוב‬ ‫מיר זענען דאנקבאר פאר אלע‬ ‫ליינער וואס האבן אריינגערופן‬ ‫אונז מעורר צו זיין אויף דעם עד‬ ‫און מיר זענען אייביג אפן צו הערן‬ ‫קאמענטס און הערות וויאזוי מיר‬ ‫קענען מאכן זיכער אז אלעס זאל‬ .‫זיין אויפן העכסטן סטאנדארט‬ ‫מיר נעמען יעדע קאמענט פון‬ ‫אונזערע ליינער זייער ערנסט און‬ ‫מיר זענען שטענדיג מתפלל שלא‬ .‫יצא מכשול מתחת ידינו‬

A QUICK LIMERICK

(Re: Poetry Contest, Issue 264) Here’s a limerick of my own in response to the Chanukah poetry contest.

You ask for votes on the best limerick That must be a mistake or some kind of trick Each limerick you gave Is a definite fave ‘Tis too tough to decide which one to pick!

Limerick Lover

EASY AND SWEET

(A Sweet Solution, Inbox, Issue 258) Regarding the discussion about opening wrappers on Shabbos, I’ve noticed that nosh with Dayan Reb Eckstein’s hechsher are easy to open on Shabbos.

P. Cohen

YOUR SAY NUTS OVER DOUGHNUTS

When my cleaning lady asked me if Chanukah is the holiday of the doughnuts, it gave me pause.

When I was a child, my mother, a”h, would make doughnuts once or twice over Chanukah, and we kids polished them off that night because they didn’t taste as good the next day. My mother-in-law, a”h, had a milchig recipe, which we were also treated with every year. But this Chanukah, I was in a bakery to buy some bread, and I couldn’t believe my eyes. The doughnut display featured doughnuts of all kinds of different flavors, including razzle, strawberry shortcake, oreo, and lotus, and some other unfamiliar and unpronounceable flavors. And that was only the pareve selection!

My son tells me there are even alcohol-infused donuts.

When did the simple minhag of eating food fried in oil evolve into this mass gluttony? Sure, it’s okay to treat the children on Chanukah, but let’s not get carried away and make the toful into an ikar. Chanukah, of all times, represents the triumph of spirituality over physicality. This display of indulgence is ironic and tragic.

A Grandmother Who Remembers Chanukah Without the Doughnut Frenzy THE BORO PARK VIEW WELCOMES YOUR COMMENTS, FEEDBACK AND LETTERS. EMAIL: comments@thebpview.com

FAX: 718-408-8771

MAIL: The Boro Park View, 1274 49th Street,

Suite 421, Brooklyn, NY 11219

44

The Boro Park View

January 8, 2025

www.thebpview.com · 718.408.8770

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Neighbors who are kind, honest and considerate (in terms of lending items, babysitting, and keeping the mess and noise down) Neighbors who respect my privacy and boundaries

Neighbors who have kids the same age as my kids so they can be friends Neighbors who can become my own friends Neighbors who have similar hashkafos as me

I would appreciate it if they wouldn’t wash laundry late at night or very early in the morning. Also, if they would clean up the litter outside that falls from their porch. – Esty I’m lucky to have neighbors who are basically superheroes.

They’ve taken my kids off the bus, lent me everything from sugar to sanity, and put up with me. My downstairs neighbor is especially awesome, and I’m so glad she’s not just a neighbor, but a good friend, too. – S. #211 I appreciate the kindness that neighbors do for each other. Whether it is organizing meals for after birth or helping out in some other way, having nice neighbors around is the best thing. – A Reader 50

The Boro Park View

When they can serve as an inspiration, sounding board, mothering support group and good friend. With my limited time to socialize, having nice neighbors is a huge and convenient game-changer! I also appreciate a neighbor who’s nice and helpful with lending and babysitting. – A Reader I realized how much I appreciated my neighbor only after I moved away… Whether it was borrowing a little milk or salt (it’s a gift!), taking a kid off the bus, enjoying her company or just plain seeing her smile — I miss my neighbor! – A Reader

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The Boro Park View

www.thebpview.com · 718.408.8770

51

The main thing I appreciate is solid people with strong hashkafos.

It’s perfectly okay if their hashkafos aren’t exactly like mine; as long as they’re serious people with middos and mentschlichkeit, we’re thrilled to be their neighbors! – T.L.

What I appreciate most about my neighbors is that they can take my kids off the bus if I’m running a few minutes late. – R.F.

When I was married for about five weeks, my next-door neighbor asked me to watch her baby for a few minutes while she ran out for a quick errand. I remember thinking it an odd request. Shortly after, she came by to borrow a few eggs. It was the best thing she could’ve done for me, because from then on, I felt totally comfortable knocking on her door to borrow food items or ask for small favors. – Chany M.

It’s so validating when you open your door and I can see that your house is also flying. – A Reader

Honesty! Because if you’ll be saying yes every time I ask for a favor, how will I know if you’re really up to it?

– A Reader

I appreciate those neighbors who mind their own business.

Good fences make great neighbors. It’s not necessary to ask what I’m making for supper each night, where my kids’ outfits are from, or what’s in that UPS package. There’s a fine line between friendliness and downright nosiness.

– A Reader

Someone who doesn’t blink even if it’s the fourth time I’m borrowing an item in the past hour. – A Reader 52

The Boro Park View

January 8, 2025

www.thebpview.com · 718.408.8770

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A good neighbor gladly lends anything you’re missing, happily takes your child off the bus when needed, but doesn’t nose around where you wouldn’t want her to. – A Reader

I appreciate a neighbor who is welcoming and friendly. I doubly appreciate a neighbor who becomes a friend. – P.G.

A neighbor who greets and smiles, but doesn’t meddle and peddle. – A Reader

My neighbors will end up being the ones who know the most about my life.

I would love it if they could be as non-judgmental as possible and accept my family the way we are. – Your Neighbor

Good neighbors have window shades and know when to pull them up or down. – A Reader I appreciate it when you tell me “No, I can’t babysit for you tonight. ” This way, when you tell me that you can, I know you mean it. I appreciate your company when we sit out together and wait for the bus together.

I appreciate your noticing that my child is wearing something new. I appreciate your sending your children over to play with mine. I appreciate that you pretend you don’t notice that something is going on in my life. – A Reader A neighbor who doesn’t judge me by the noise she hears through the walls/ floors. – A Reader

54

The Boro Park View

What I appreciate most in a neighbor is discretion.

You saw/heard my kid have a meltdown, myself committing a faux pas or a similar horror? Pretend you didn’t. – C.N.G.

Children who are neighbors inevitably become good friends, so a neighbor I would trust with my child in the house is a great neighbor. – A Reader Just give me my space, and you’re my favorite neighbor. – B.S.

Anyone living next to me shouldn’t be too organized, because I need them to borrow things from me so that I can borrow from them without feeling completely incompetent. – A Reader

I like neighbors who are easygoing, mentchlich and clean.

Also, who have kids of the same age and similar hashkafos. – A Reader

I’d love neighbors who are non-smokers so that I can open my windows and enjoy the fresh, clean air. You only value this once you experience the opposite — when your house is filled with secondhand smoke whenever a window is cracked open. – A Reader

I’d love someone who knows their boundaries and who has a good influence on my home. Being a good friend and schmoozer doesn’t hurt either.

– A Reader

With so many neighbors filling our apartment building, I could only wish I had no neighbors at all! – A Reader

Next question:

CAN YOU SHARE AN EMERGENCY SUPPER HACK? Please submit your answer by Tuesday night, January 14, for a chance to see it in print!

Email or text pov@thebpview.com Fax 718-408-8771 Voicemail: 718-408-8771 ext. 809 To receive the POV question in your inbox every week, send an email to pov@thebpview.com with the word “subscribe” in the subject line.

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PARSHAS VAYECHI A Diamond of a Deal

Y. Levenstein

must be leaving soon…”

“I’m actually on my way to the airport in less In his brachos to the Shevatim, Yaakov blesses than an hour,” Chaim replied. “How can I help you?”

Yissachar, “Yissachar [will bear the rigors of “I have a steal of a deal for you,” the diamanTorah study] like a strong donkey bears its taire replied. “You’ve never seen such a beautiload… For he saw that a resting place is good, ful stone!” There was something about the man’s tone that alerted Chaim that the dealer was desand that the land is pleasant; and he bowed perate to sell. his shoulder to bear [the burden of rigorous “Look, I’d love to buy,” Chaim said. “But I’m so Torah study], and thereby do his duty like a sorry. I’ve already spent all the funds I designated for purchasing on this trip.” faithful laborer” (Bereishis 49:14–15).

Knowing that a well-to-do businessman like Chaim certainly had another few dollars in his How interesting! When Yissachar saw that a back pocket, the diamond dealer didn’t back resting place is good and the land is pleasant, down. “You’ve never seen such a brilliant gemwas that a reason to bow down to bear the stone. All C’s! And I’ll give it to you for way less than its value. I need to sell.” load? It should be reason to sit back, release Chaim thought for a moment. He did have a couall the pressure of work, and relax! Why would ple of dollars in his wallet. But he’d allocated that money for a last-minute upgrade to business class recognizing the value of menuchah bring and a hotel room for the night during his stopover.

Yissachar to buckle down and get to work?

The diamantaire tried a different tactic. He opened his case and removed the diamond. It was indeed a beauty. The cut, the clarity, the carat, the color — it truly was one of a kind. And here the CHAIM ZIPPED UP HIS CARRY-ON and glanced around his man was offering it at a below-market rate. The offer was too hotel room to make sure he hadn’t forgotten anything. Pre- tempting for Chaim to turn down.

I can’t leave this diamond here, Chaim thought. But I need to get paring himself a coffee from the coffee bar in the suite, he sat down in an armchair. He had another hour before he needed to home… After several moments of consideration, Chaim was decided. I’ll forgo my regular upgrade to business class. I’ll just have to manhead off to the airport.

His moment of relaxation was disturbed by a knock at the age two long flights squashed in a narrow economy seat. Perhaps I’ll take a door. Chaim hesitated before pulling himself out of his seat. motel room for the night instead of the five-star places I’m used to. I think I Who could be looking for me? It’s probably room service. Can’t they wait can survive such a place for one night… This deal will make it all worth it.

The deal was closed. until I leave?

Chaim rushed to the airport and stood in line with all the Chaim looked through the peephole. The visitor was a supplier he’d dealt with in the past. As part of his work in the dia- economy passengers; no zooming through VIP lines this time. mond industry, Chaim was a frequent visitor to this city, and After a long, tiring flight, Chaim checked himself into a runhe always stayed at this same luxurious hotel. It seems he must have dropped this piece of information to this dealer once.

“I’ll forgo my regular upgrade to business class.

Chaim opened the door.

“I’m sorry for disturbing you here,” the I’ll have to manage two long flights in a narrow man said. “But it seems I missed you at economy seat. This deal will make it all worth it” the diamond exchange today. I know you 60

The Boro Park View

January 8, 2025

www.thebpview.com · 718.408.8770

down motel that didn’t even offer a decent shower. The following morning, he returned to the airport for the last leg of his trip home. He sat in his seat at the back of the plane, drained yet satisfied. It had been a successful trip.

Just before landing, a familiar passenger walked by; it was Chaim’s neighbor.

“Ah gutten, Reb Chaim!” the man exclaimed. “What brings you to this little, squishy seat at the back of the plane?

I think it would suit you more to sit in business class, with all the other businessmen like you!”

Chaim couldn’t resist. “Actually, I usually do. But this time, I downgrad-

ed.” And Chaim proceeded to share the story of his last-minute deal.

“I hear,” his neighbor said. “But isn’t this a disappointment? You know what business class is like. How can you sit like this, in these conditions?”

“I’ll tell you the truth,” Chaim replied. “It’s even harder than you think.

But I have my pouch of diamonds right here. And every time I feel low, I just pat my pouch and remind myself what’s waiting for me when I get home…” * * * * *

When Yissachar recognized that “a resting place is good, and the land is

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The Boro Park View

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January 8, 2025

www.thebpview.com · 718.408.8770

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pleasant,” it was not referring to This World, but rather to Olam Haba.

Learning Torah comes with challenges; it isn’t always easy. What gives the Yid the ko’ach to continue and invest in his learning despite the hardships?

Reminding oneself of the menucha, the eternal peace, and the reward he is preparing for himself in the World to Come, gives one the strength to continue to learn, toil and handle the hardships that come along with Torah learning. It’s all worthwhile!

Because Yissachar saw that eternal peace is good, he was empowered to take on the load of Torah study.

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The New Manhattan, Right Here in Boro Park It’s 2025, but some things never change. Thankfully, though, your visit to your primary care doctor is nothing like your mother’s was. Neither is your specialist checkup or even your physical therapy routine. Medicine has moved forward.

Patients today have new treatment options and benefit from technological precision that decades ago was in the realm of science fiction.

Also, you don’t have to shlep to Manhattan — and pay the congestion toll.

It was just one year ago that Boro Park visionary Mr. Y. Fink broke new ground by bringing specialist OB/GYN care to ParCare’s community health location, on 16th Avenue, corner 48th Street. His philosophy of headhunting the top doctors in the field and bringing them to serve the needs of Boro Park locals has scored a double win for the community. Bringing together top-tier experts from Maimonides Hospital, and private practices in Manhattan and Long Island, such as Dr. Michael Abrahams, Dr. Andrew Scheinfeld and Dr. Francine Guzman, the department began to attract a clientele who are looking for the finest in healthcare. In a caring and culturally-sensitive environment, with travel and waiting times slashed, these physicians could truly deliver patient-centered care.

But this first department wasn’t the end goal. It was just the first step in an evolving journey toward eliminating the draining and time-consuming full-day trip to Manhattan for specialist medical care. Mr. Fink saw what could be achieved, and could not stop his mission. “We needed more than just local obstetric care. When OB/GYN patients presented with thyroid symptoms, for example, they needed care from an endocrinologist. We responded by building Parcare’s own endocrinology department, bringing the well-known Dr. James Warshaw on board.” With the realization that he could do so much more for the community, and with a broad vision, Parcare began to build a comprehensive home for health, one specialist department at a time.

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Fast Track The latest development, open for 2025, is primary care availability from 5 to 11 p.m., provided by experienced RPAs Benjamin Hillel and Stuart Goldwasser, who each have more than 25 years of experience in primary care with a focus on emergency medicine. This facility is more than just an urgent care service. It provides all urgent care services in a primary care setting, with the highly personalized level of professionalism and follow-up that clients expect from Parcare. If lab tests are taken, the doctor’s office will get back to clients with results and guidance, and a radiology department will open soon, with x-rays available onsite.

Mr. Fink’s mission is not yet complete, and his plans for additional facilities are awesome. Our community cares for their health, and deserves the best services. Parcare aims to be here for the people of Boro Park, providing outstanding medical care in every specialty.

A Current Listing of Medical Departments at Parcare Community Health

Pediatric

A New Era for Medicine in Boro Park

Internal Medicine Women’s Health Endocrinology

department is located on the third floor, and most importantly, the doctors handpicked by Parcare are shomrei Torah u’mitzvos, sensitive and caring individuals who have reached the top of their fields and want to service their own community.

Cardiology A cardiology unit, under the revered Dr. Naftali NeuNephrology berger, and a team of top primary care doctors and Gastronenterology (GI) internists, soon moved into Podiatry Parcare’s spacious premises. Patients began to rely Dermatology on receiving care locally, and to serve the needs they saw Optometry daily, Parcare brought in poPhysical Therapy diatrists Dr. Diana Castro and Sunlight streams through Dr. Glenn Donovan, as well as the huge windows in ParOB/GYN prestigious dermatologist Dr. care’s gleaming facility. It is Hamid Bamshad, on board. clear that patients of all ages Urology have chosen to use the ser“In our optometry departPain Managment ment, when an optometrist is vices of top doctors who will seeing a patient with signs of give them all the time they Fast Track Pediatric and potential diabetes, sometimes need while respecting their Adult Health Care After Hours that borderline diabetes can cultural sensitivities, and all be reversed with the right while remaining in a comguidance from an endocrifortable, pleasant, heimishe nologist,” Mr. Fink says, givenvironment. There is siming a common example to explain the magic of continuply no need to go to Manhattan. Every service, whether ous care. By bringing every speciality under one roof, it is ultrasound scans or iron infusions, can be provided patient care can be coordinated for optimal health. Priright here on 48th Street. An on-site laboratory provides mary care doctor Dr. Sharon Kheradnam and Dr. Barry molecular testing, with results within fifteen minutes.

Dublin, a specialist in weight loss, also joined the team.

Through patient surveys, Parcare keeps a finger on Both male and female physical therapists work with clithe pulse of patient satisfaction. Their OB/GYN departents onsite, and Parcare has also opened a full gym to ofment, particularly, continues to garner warm recomfer attainable fitness changes to the community. mendations. Since it offers a collaboration between The magnificent facility in the heart of the neighthe expertise of the veteran doctors with the calm and borhood is built with Yiddishe patients in mind. Male knowledgeable presence of senior midwives, mothand female doctors are present every day. Primary care ers consistently report their experience as outstanding. is easily accessible at ground level, the women’s health Midwives Linda Gaglioti, Naomi Schwarz and Nicole Virag are there to support their patients, alongside Drs. Abrahams, Scheinfeld and Guzman.

In the pediatric department, Chaya Kessler, PNP, provides a timeless blend of caring and medicine Every little patient — and every parent — can feel confident that their physician is fully invested in their care and growth.

Happy parents are spreading the word about the optometry department too. Parcare focuses on providing for every patient by accepting Medicaid, and the immense range of glasses on offer is true to that mission. Here, there is no need to pay $200 for eyewear — whether your tastes are traditional or up-to-date, simple or modern, Parcare has a pair for your child or teenager.

Simply a New Level

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SEE THE CITY FROM AFAR EVERY SPECIALIST’S RIGHT HERE! PRIMARY CARE A specialized team, including Dr. Sharon Kheradnam, MD, Dr. Barry Dublin, MD, Dr. Adina Mezrahi, DNP, Dr. Tziporah (Carol) Clapman, FNP-C, brings decades of experience across diverse clinical settings and is renowned for their expertise in their respective fields

NEPHROLOGY

PEDIATRIC

GASTROENTEROLOGY

Chaya Kessler, PNP, is a well-known highly dedicated pediatrician with years of experience working with the Heimish community

Dr. Anush Vasikaran, MD, a highly experienced and respected specialist, has nearly a decade of experience working with the renowned Dr. Rabin Rahmani

OB/GYN A distinguished team led by renowned physicians—Dr. Michael Abrahams, MD, Dr. Andrew Scheinfeld, MD, Dr. Francine Guzman, MD—alongside a dedicated group of midwives and certified PAs, including Linda Gaglioti, CNM, Nichole Virag, CNM, Naomi Schwartz, CNM, Aviva Salomon, RPA-C, Mahboubeh (Miriam) Zafarmehr, RPA-C, delivers exceptional care, decades of experience, and world-class service to the community.

CARDIOLOGY Dr. Naftoli Neuburger, MD, a highly sought-after specialist with 48 years of experience, currently serves as the Hatzalah Medical Director in Cardiology

OPTOMETRY Dr. Ha-Eun Chung, OD, and Dr. Nabeel Chaudary, OD, offer extensive experience in expert eye care, including exams, contact lenses, retina consultations, and managing ocular conditions

Dr. Edwin Cohen Azarkian, MD, an expert in internal medicine and nephrology, with 14 years of experience

DERMATOLOGY Hamid Bamshad, RPA-C, and Nakhon Leora, RPA-C, are both well-recognized in the Boro Park community, bringing several decades of expertise in dermatology

PODIATRY Dr. Diana Castro, DPM, brings 26 years of experience working in our community, while Dr. Glenn Donovan, DPM, has 42 years of experience performing procedures in surgical settings

PHYSICAL THERAPY Dr. Melody Bautista, DPT, and Dr. Paul Asoro, PT, are well-known in the Boro Park community and bring many years of experience and expertise

PAIN MANAGEMENT UROLOGY Dr. Sunshine Robert, MD, is board-certified since 1985, and comes highly recommended by Boro Park rabbanim with extensive experience in the medical field

ENDOCRINOLOGY Dr. James Warshaw, MD, is a world-renowned specialist at Cornell Hospital, board-certified, and brings 29 years of experience

RADIOLOGY Stay tuned for our cutting-edge radiology services, featuring state-of-the-art technology and world-class technicians

Dr. Louis Kiwala, PA-C, AP, L.Ac., D.N.B.A.O., is a board-certified specialist with 20 years of experience in pain management treating thousands of patients

FAST TRACK Dr. Binyamin Hillel, RPA-C, and Dr. Stuart Goldwasser, PA, bring a wealth of expertise and many years of experience in managing and treating a broad spectrum of medical conditions with dedication and care

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January 8, 2025

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Confusion and Costs as Congestion Pricing Kicks In Congestion pricing, with its $9 tolls for drivers entering Manhattan south of 60th Street, went into effect this past week, at 12:01 a.m. on January 5.

Coming together with the increased Port Authority tolls at the George Washington, Goethals and Bayonne bridges; the Outerbridge Crossing; and the Lincoln and Holland tunnels, the new toll adds insult to injury for those who will be forced to dig deeper into their pockets for the privilege of making their way into Manhattan’s Congestion Relief Zone.

The $9 toll is in effect between 5 a.m. and 9 p.m. on weekdays, and 9 a.m. and 9 p.m. on weekends, dropping to $2.25 at other times. That price rises by approximately 50% for those without E-ZPass, with higher rates in effect for larger vehicles.

There are limited exemptions to the toll. Those living within the Congestion Relief Zone will only be charged once per day to enter and exit the area. Also excluded are those whose routes take them directly from the West Side Highway or the FDR Drive directly onto certain crossings, unless they utilize city streets.

But the details of those exemptions are anything but simple. According to the MTA, drivers taking the FDR Drive to the Brooklyn Bridge, or traveling from the Brooklyn Bridge to the northbound FDR Drive without entering the city’s street grid, will be spared the toll. Also evading congestion pricing will be cars making their way directly between West Street and the Brooklyn Battery Tunnel, while vehicles using any other path in and out of the tunnel will be required to pay the toll.

Many motorists traveling Manhattan’s highways will be forced to pay up, including drivers exiting the Brooklyn Bridge to access the southbound FDR via Pearl Street, and all motorists utilizing the Lincoln, Holland and Midtown tunnels. And while drivers who travel the Queensboro Bridge via the FDR will be subject to congestion pricing, those taking the upper level from Queens who exit onto 62nd Street will not.

The one saving grace for tunnel drivers is a $3 credit that will be in effect at all of New York City’s tunnels for E-ZPass drivers during peak hours.

Among those who will be impacted by congestion pricing are Hatzalah drivers who use their private vehicles to answer calls within the targeted area. A letter written by Hatzalah CEO Rabbi Yehiel Kalish that appeared on BoroPark24 warned volunteers that, currently, only its ambulances are exempted from congestion pricing, although efforts are underway to secure similar privileges for drivers going on calls.

“Yes, Chevra Hatzalah has been working with the governor, the DOH and MTA on exemptions, 72

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January 8, 2025

www.thebpview.com · 718.408.8770

and when that process is complete, if you have an exemption, you will be notified,” wrote Rabbi Kalish in the January 3 letter. “However, if you have not been notified by our office, it is safe to assume that you will be charged the appropriate toll if you enter the congestion pricing zone for any reason — even to answer a call.”

Adams Lights Menorah With Holocaust Survivor at BPJCC Event It was an afternoon to remember at the 46th Street offices of the Boro Park Jewish Community Council, with a 98-year-old Holocaust survivor lighting the menorah at a Chanukah event honoring Mayor Eric Adams.

Approximately one hundred invited guests joined together on December 30 to recognize the mayor for his longstanding friendship with the Jewish community at an event sponsored

by Toys4U’s Yossi Itzkowitz, a member of the BPJCC’s executive board.

“The mayor has, against much pushback, stood with our community time and time again,” BPJCC CEO Rabbi Avi Greenstein told The Boro Park View.

Rabbi Greenstein presented the mayor with the Maccabee award, crediting him as a strong ally of the Jewish community, particularly in terms of his support for yeshiva education and his unwavering friendship in the wake of the October 7 terror attacks.

Addressing the room, Adams recalled his visit to Polish concentration camps, and declared that far from being a pithy phrase to adorn a bumper sticker, the words “never again” must be a way of life in a city where antisemitism cannot be tolerated. He also touted his record of spending time outside of City Hall in order to fully understand what his constituents are going through on a daily basis.

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“I know your needs because I’ve been among you, throughout the time, and learning your needs,” said the mayor. “That is why I can stand up and fight on your behalf, and that is why I am a modern-day Maccabee.”

The most emotional moments of the gathering came when Auschwitz survivor David Einhorn lit the menorah, with Adams holding onto his hand.

Einhorn, dressed in a black suit and hat, rolled up his sleeve so that the numbers tattooed on his arm in the death camp were visible to all.

“It was an extraordinary moment,” said Rabbi Greenstein, who has brought his own children to Mr. Einhorn for brachos. “There are so few survivors that still have numbers that bear witness to the atrocities of Auschwitz. To see how he has persevered and witnessed the rebirth of Klal Yisroel — I don’t know if Holocaust survivors realize how much of an inspiration they are to us.”

Special Election Date Set To Fill Yeger’s City Council Seat Residents of the 44th Council District will have to take a break from their Pesach cleaning to head to the polls, with Mayor Eric Adams announcing a date for a special election to fill the City Council seat recently vacated by Kalman Yeger.

The election will be held on March 25, twelve days after Purim. State Senator Simcha Felder has thrown his hat into the ring for Yeger’s seat, as previously reported in The Boro Park View, and will be facing off against serial candidate Heshy Tischler and Moshe Friedman.

Yeger, who was serving his second term in the City Council, has moved on to Albany, replacing long-time Assemblywoman Helene Weinstein, who represented the 41st District in the Assembly for more than 40 years.

New Minimum Wage Rates Take Effect Higher minimum wages went into effect in 21 states nationwide last week, with rates in some parts of New York exceeding $16 per hour.

Hourly workers in New York City, Long Island, and Westchester are now earning $16.50 per hour, with those elsewhere in the Empire State seeing their wages increasing to $15.50 per hour. New York joins California, Connecticut, Delaware, Illinois, New Jersey, Rhode Island, Washington and Washington, D.C., in hitting or topping the $15 per hour wage mark.

The federal minimum wage of $7.25 an hour remains in effect in 20 states, and while that number has held steady since 2009, annual minimum wage hikes are here to stay in New York, at least for now. The minimum wage will jump another 50 cents on January 1, 2026, with additional increases starting in 2027 to be based on the three-year moving average of the Consumer Price Index for Urban Wage Earners and Clerical Workers for the Northeast Region.

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www.thebpview.com · 718.408.8770

Trash Fines Beginning in NYC The grace period for city residents ended on January 3, with the Department of Sanitation switching to punitive mode, with fines issued for those who fail to properly containerize their trash.

The fines will be issued to building managers and property owners of one through nine units who aren’t using a bin with a firmly secured lid. Failure to comply will result in a $50 fine for first-time offenders, with that number doubling to $100 for second violations and $200 for subsequent infractions.

“For decades, New Yorkers have become accustomed to seeing trash bags on their streets, but our administration has refused to accept the status quo,” said Mayor Eric Adams. “In just over a year, we’ve gone from putting all 44 million pounds of trash per day on our streets to having 70% of that waste covered by bin rules — and much to our rats’ disappointment, we have a plan for the rest. Congratulations to Commissioner Tisch and the team at DSNY for leading the ‘Trash Revolution.’”

Approximately 70,000 warnings were issued to those who failed to comply from November 12 through January 2. City residents can continue using any bin with a latching lid, at least for now, with use of the official NYC bin becoming mandatory in June 2026.

But the city isn’t measuring up to its own standards, with videos showing overflowing mesh bins at the train station on Kings Highway and E 15th Street in Flatbush, with the adjacent sidewalks littered with garbage.

“We’re being held to a very strong standard that the city itself is not upholding,” said Marine Park resident Linda Camarda, a retired business owner. “They require us to be mindful and will fine us if we don’t observe and comply with the trash rules, and they should be required to do the same.”

Lawsuit: de Blasio Administration Stripped City Residents of Basic Liberties During COVID A lawsuit filed in State Supreme Court in Queens is taking former mayor Bill de Blasio and his administration to court for trampling on New Yorkers’ rights by unevenly enforcing cer-

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tain rules during the pandemic.

The lawsuit was filed by seven City Council members: Joanna Ariola, Kristy Marmorato, Inna Vernikov, Vickie Paladino, David Carr and Robert Holder. According to the New York Post, it questioned multiple mayoral pandemic policies, including those that allowed the George Floyd protests to take place, while religious institutions, schools and small businesses were forced to remain closed. The lawsuit also addressed the preferential treatment accorded to certain individuals during the pandemic, as well as the hypocrisy of COVID czar Dr. Jay Varma, who admitted to going to parties during the thick of the pandemic. Adding insult to injury, continued the 168-page lawsuit, was the inequity of thousands of city workers being fired for refusing to take the COVID vaccine when it became available, including emergency responders who had been assigned months earlier to police protests without being assigned any protective gear.

“It appears that these working class New Yorkers were only fired because they were not wealthy, politically connected, or refused to submit fraudulent vaccine cards,” alleged the lawsuit, referencing the case of one police officer who received a relatively minor slap on the wrist after admitting that the proof of vaccination she submitted was a fake.

The goal of the lawsuit is to get written answers from the former de Blasio administration, in an effort to prevent similar abuses of power in the future, explained attorney Jimmy Wagner, who filed the lawsuit on behalf of the City Council members.

“What happened during the pandemic in New York City was tyrannical authority,” said Wagner. “This is not how our system is supposed to operate. They outcasted anyone who dared question the mandate.”

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There’s good news coming in the mail for an estimated one million Americans, who will be receiving rebates for as much as $1,400 per person from the Internal Revenue Service.

The money will be going to taxpayers who were eligible for the COVID-related federal stimulus payments in 2021, but didn’t claim the credit on their tax returns, or received less than the full amount.

Those who qualify for the payment will be notified by mail and will have the funds automatically deposited into the bank account listed on their 2023 tax return, or sent by check to the address on file with the IRS. According to the Associated Press, the IRS will be distributing approximately $2.4 billion in payments by the end of January.

Most Americans have already received the stimulus credit, known as the Economic Impact Payment, from the federal government. Americans who have yet to file their 2021 tax returns may still qualify for the credit if they file their tax return and claim the Recovery Rebate Credit by the April 15, 2025, filing deadline, even if they had minimal or zero income in 2021.

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‫און אויב מאכט זיך אז א תלמיד איז נישט קלאר‬ ‫מיט עפעס ביים שיעור‪ ,‬און ער וויל אריינפרעגן?‬

‫און יעצט נאך וואס די האלטסט מיט די פשטא‬ ‫שיעורים די לעצטע ‪ 4‬וואכן קענסטו שוין‬ ‫עפעס?‬ ‫יא‪ ,‬ב"ה איך קען שוין מעביר סדרה זיין יעדע פסוק‬ ‫אין די תורה מיט רוב פון די טראפן‪.‬‬

‫די האסט אפשר א חבר אדער א קרוב וואס‬ ‫איז שוין געווען ביי פשטא?‬

‫די קענסט מיך אביסל פארציילען ווי אזוי די‬ ‫שיעורים קומען פאר‪ ,‬אז אפילו עס ווערט‬ ‫געגעבן דורך די טעלעפאן זאלן אלע תלמידים‬ ‫קענען ריכטיג אלעס קונה זיין?‬

‫יא‪ ,‬א חבר האט מיך זייער שטארק צוגערעדט צו‬ ‫קומען צו די פשטא קלאסן‪.‬‬

‫פארצייל מיר אביסל וועגן די געוואלדיגע‬ ‫פשטא פראגראם וואס די האסט לעצטענס‬ ‫אנגעהויבן מיטהאלטן?‬

‫פאר דעם איז דא א ספעציעלע ראש החבורה‪,‬‬

‫וואס נאך טוט מען חוץ פון די שיעורים כדי‬ ‫אז די תלמידים זאלן גוט קענען קונה זיין די‬ ‫טראפן?‬ ‫די מגי"ש געבט יעדע וואך נאך די שיעור עבודת‬ ‫הבית פאר די תלמידים‪ ,‬כדי מען זאל זיך ריכטיג‬ ‫קענען איינחזרן די טראפן דורכאויס די וואך ווי‬ ‫עס דארף צו זיין‪.‬‬

‫די האסט שוין געקענט מעביר סדרה זיין פאר‬ ‫די ביסט געקומען צו פשטא?‬

‫וואס קענסטו פארציילן וועגן די פשטא קלאסן?‬

‫שיעורים?‬

‫פשטא איז א הערליכע פראגראם וואס איז מו־‬ ‫ראדיגע פאכמאניש אויסגעשטעלט‪ ,‬כדי עס זאל‬ ‫זיין א דבר השוה לכל נפש פאר יעדע קינד אדער‬ ‫בחור‪ ,‬זיך צו קענען גוט אויסלערנען די טראפן‬ ‫אויף א גרינגע און געשמאקע מהלך‪.‬‬

‫פון אנפאנג הייבט די מגי"ש אן מיט די‬ ‫יסודות'דיגע טראפן וואס מען טרעפט ממש אין‬ ‫יעדע פסוק און די תורה‪ ,‬און די מגי"ש איז מסביר‬ ‫מיט א געוואלדיגע בהירות וואס די טראפן מיינען‪,‬‬ ‫און איינמאל מען קען שוין גוט די יסודות פון די‬ ‫טראפן איז שוין זייער גרינג פאר אלע תלמידים‬ ‫זיך אויסצולערנען די מהלך און ניגונים פון ממש‬ ‫אלע טראפן‪.‬‬

‫איך האב געוויסט מער ווייניגער די ניגונים פון‬ ‫די טראפן‪ ,‬אבער נישט מיט א מהלך‪ ,‬און דאס‬ ‫האט מיך זייער שווער געמאכט צו קענען מעביר‬ ‫סדרה זיין‪.‬‬

‫איז דא א מעגליכקייט פאר די תלמידים צו‬ ‫רעדן לייוו מיט די מגי"ש?‬

‫די האסט שוין געקענעט די טראפן בעפאר די‬ ‫ביסט געקומען צו פשטא?‬

‫רופט שוין צו‬ ‫רעזערווירן‬ ‫אייער פלאץ‬

‫די האסט חברים וואס האבן אויך מיטגעהאלטן די‬ ‫פשטא שיעורים?‬

‫מידים קענען קלאר פארשטיין‪ ,‬און יעדע וואך לערנט‬ ‫די מגי"ש פאר אנדערע טראפן ווי ער לערנט אויס די‬ ‫ניגונים ריכטיג און ער געבט גוטע סימנים ווי אזוי צו‬ ‫קענען געדענקען און זיך גוט איינ'חזרן די טראפן‪.‬‬

‫וואס געבט זיך אפ מיט אלע תלמידים צו פארענ־‬ ‫טפערן אלע שאלות‪ ,‬און אויך זיכער מאכן אז אלע‬ ‫תלמידים זענען ריכטיג קונה אלע טראפן‪.‬‬

‫אויב האט א תלמיד עפעס א שאלה דוראויס די‬ ‫וואך איז דא וועם צו פרעגן?‬

‫יא‪ ,‬ב"ה איך בין שוין ממש גרייט צו ליינען אין די‬ ‫תורה אדאנק די פשטא פראגראם‪.‬‬

‫יא‪ ,‬און אלע האבן מוראדיג הנאה געהאט‪ ,‬ווייל עס‬ ‫איז ממש א קנין יסודי וואס מען האט זיך קונה גע־‬ ‫ווען פאר די גאנצע לעבן‪.‬‬

‫איך האב כמעט גארנישט געקענט‪.‬‬

‫יעדע וואך קומט פאר א שיעור וועגן די טעמי‬ ‫המקרא וואס ווערט זייער קלאר און פאכמאניש‬ ‫פארגעלערנט דורך די מגי"ש פון פשטא‪ ,‬וואס‬ ‫מיט זיין געוואלדיגע כח הסברה לערנט ער פאר‬ ‫יעדע וואך אנדערע טראפן‪ ,‬און ער איז מסביר די‬ ‫פשט פון יעדע טראפ מיט א געוואלדיגע קלא־‬ ‫רקייט‪.‬‬

‫ביסטו שוין גרייט צו זיין א בעל קורא?‬

‫פאר דעם איז די מגי"ש מייחד א לאנגע צייט נאך‬ ‫יעדע שיעור‪ ,‬ווי אלע תלמידים האבן די געלעגנהייט‬ ‫צו קענען פרעגן זייערע שאלות וואס זיי זענען נא־‬ ‫כנישט אזוי קלאר‪ ,‬און אלעס ווערט פארענטפערט‬ ‫בטוב טעם‪.‬‬

‫קודם כל די מגי"ש פון פשטא איז ב"ה באשאנקען גע־‬ ‫ווארן מיט א געשמאקע שפראך וואס ממש אלע תל־‬

‫פארצייל מיר אביסל איבער די וועכנטליכע‬

‫‪ $100‬הנחה‬

‫קודם כל די מגי"ש פון פשטא איז ב"ה באשאנקען‬ ‫געווארן מיט א מורא'דיגע כח הסברה און א גע־‬ ‫שמאקע שפראך וואס ממש אלע תלמידים קענען‬ ‫קלאר פארשטיין‪ ,‬און יעדע וואך לערנט די מגי"ש‬ ‫אויס אנדערע טראפן‪ ,‬ווי ער לערנט אויס די רי־‬ ‫כטיגע ניגונים פון די טראפן‪ ,‬און ער געבט גוטע‬ ‫סימנים ווי אזוי צו קענען געדענקען און זיך גוט‬ ‫איינ'חזרן די טראפן‪.‬‬

‫די מגי"ש געבט אויך עבודת הבית פאר די תלמידים?‬ ‫יא‪ ,‬יעדע וואך זאגט די מגי"ש געוויסע טראפן און‬ ‫געוויסע פסוקים וואס מען זאל חזרן דורכאויס די‬ ‫וואך‪ ,‬וואס דאס העלפט זייער שטארק ארויס אז‬ ‫מען זאל זיך קענען איינחזרן די טראפן ווי עס דארף‬ ‫צו זיין‪.‬‬

‫נאך יעדע שיעור איז די מגי"ש מייחד אסאך צייט‬ ‫צו פארענטפערן אלעס וואס די תלמידים ווילן‬

‫איז דיין פלאן צו קענען ליינען ווען די ווערסט‬ ‫בר מצוה?‬ ‫יא‪ ,‬איך האף זייער שטארק צו קענען ריכטיג ליינען‬ ‫אין די תורה ווען איך ווער דרייצן יאר אלט‪.‬‬

‫איך האב געקענט אביסל טראפן‪ ,‬אבער עס איז‬ ‫בכלל נישט קיין פארגלייך צו וואס איך קען שוין‬ ‫יעצט נאך ממש אפאר וואכן וואס איך האלט מיט‬ ‫די פשטא פראגראם‪.‬‬

‫די קענסט שוין נעמען היינט א חומש און‬ ‫מעביר סדרה זיין?‬ ‫יא‪ ,‬איך קען שוין מעביר סדרה זיין ממש יעדע‬ ‫פסוק אין די תורה מיט אלע טראפן‪.‬‬

‫די קענסט דיך זעהן אז די גייסט זיין איין טאג‬ ‫א בעל קורא?‬ ‫יא‪ ,‬זיכער‪.‬‬

‫פרעגן‪ ,‬ווי אלעס ווערט פארענטפערט בסעייתא‬ ‫דשמיא‪.‬‬

‫וואס נאך טוט פשטא כדי צו פארזיכערן אז‬ ‫אלע תלמידים זענען ריכטיג אלעס קונה?‬ ‫יעדע וואך דארפן אלע תלמידים טוהן עבודת‬ ‫הבית‪ ,‬ווי מען טוט איבערחזרן די טראפן וואס‬ ‫מען האט געלערנט ביי די שיעור‪ ,‬און ווער עס‬ ‫האלט מיט די עבודת הבית יעדע וואך מיט א קבי־‬ ‫עות ווערט באלוינט מיט הערליכע מתנות‪.‬‬

‫וואלסטו מציע געווען פאר א חבר אדער א‬ ‫קרוב צו קומען צו די פשטא שיעורים?‬ ‫אוודאי‪ ,‬איך האלט אז עס איז א געוואלדיגע תוע־‬ ‫לת פאר יעדעם איינעם‪.‬‬

‫‪718.255.9543‬‬ ‫‪info@pashtu.org‬‬

‫שמוע ן‬ ‫אהרן ריינער‬

‫‪ 12‬יאר אלט‬ ‫ת"ת באבוב ‪ 45‬בארא פארק‬

‫פארצייל מיר אין קורצן וואס איז דאס פשטא?‬

‫קורא‪.‬‬

‫איז דא א פארהער אויף די פשטא לימודים?‬

‫עס איז א מוראדיגע געשמאקע פראגראם זיך‬ ‫צו קענען אויסלערנען די טעמי המקרא מיט א‬ ‫געוואלדיגע קלארקייט‪ ,‬אויף זייער א געשמאקע‬ ‫מהלך‪.‬‬

‫די האסט שוין אמאל ארויפגעקומען רעדן מיט‬ ‫די מגי"ש לייוו אינמיטן א שיעור?‬

‫יא‪ ,‬יעדע וואך איז דא א קורצע בחינה פון ‪3‬‬ ‫שאלות אויפן טעלעפאן‪ ,‬און אזוי אויך ביים סוף‬ ‫פון אלע שיעורים און חזרות קומט פאר א גרויסע‬ ‫פארהער ווי אלע תלמידים פארהערן זיך ביי די‬ ‫מגי"ש אויף אלע טראפן אין די פסוקים‪.‬‬

‫די האסט שוין געקענט עפעס טראפן בעפאר‬ ‫די ביסט געקומען צו פשטא?‬ ‫נישט עכט‪ ,‬איך האב נאר געקענט די ניגונים פון‬ ‫ממש איינצעלנע טראפן‪.‬‬

‫און יעצט נאכן מיטהאלטן די פשטא פראגראם‬ ‫פאר די לעצטע ‪ 6‬וואכן‪ ,‬וואס קענסטו שוין?‬ ‫איך פיהל ווי איך בין שוין ממש א פארטיגע בעל‬

‫פארצייל מיר אביסל מער וואס איז דאס‬ ‫פשטא?‬

‫שמואל אלכסנדר‬ ‫אונסדארפער‬ ‫‪ 12‬יאר אלט‬ ‫ת"ת קראסנא אין בארא פארק‬

‫פשטא איז א געוואלדיגע פראגראם וואס העלפט‬ ‫ארויס קינדער און בחורים וואס קענען נאכנישט‬ ‫די טראפן‪ ,‬אז זיי זאלן קענען גרינטליך די טראפן‬ ‫כדי זיי זאלן קענען נעביר סדרה זיין יעדע וואך‬ ‫און זיי מאכן פראפעשינעל בעלי קורא'ס‪.‬‬

‫דאס וואס די פשטא תלמידים פארשטייען די‬ ‫טראפן מיט א קלארקייט טוט ענק עס אויך‬ ‫העלפן גוט אפצולערנען די טייטש פון די‬ ‫פסוקים?‬

‫‪ 12‬יאר אלט‬ ‫ת"ת סאטמאר אין לעיקוואוד‬

‫יא‪ ,‬און דאס מאכט אז מען זאל ממש שפירן ווי‬ ‫מען זיצט צוזאמען מיט די מגי"ש אין א קלאס‬ ‫צומער‪.‬‬

‫חוץ פון די שיעורים איז אויך דא עבודת הבית‬ ‫וואס די תלמידים דארפן טוהן דורך די וואך?‬ ‫יא‪ ,‬יעדע וואס געבט די מגי"ש געוויסע טראפן‬ ‫און פסוקים וואס די תלמידים זאלן זיך איינחזרן‬ ‫במשך די וואך‪ ,‬וואס דאס העלפט זייער שטארק‬ ‫פאר אלע תלמידים צו ריכטיג קונה זיין אלעס‬ ‫וואס מען לערנט פאר ביי די שיעורים‪.‬‬

‫א קלארקייט‪ ,‬העלפט מיך זייער שטארק צו זעצן‬ ‫די פסוקים ווי עס דארף צו זיין‪ ,‬און ריכטיג פא־‬ ‫רשטיין די טייטש פון די ווערטער אין די תורה‪.‬‬

‫דאס האסט שוין געקענט עפעס טראפן‬ ‫בעפאר די ביסט געקומען צו פשטא?‬ ‫איך האב ממש גארנישט געקענט‪ ,‬אפשר נאר די‬ ‫ניגון פון פזר‪.‬‬

‫און יעצט נאכן מיטהאלטן די פשטא קלאס‬ ‫די לעצטע פאר וואכן וואס האלסטו זיך שוין‬ ‫אויסגעלערנט?‬

‫יא‪ ,‬דאס ארויסהאבן די כללים פון די טראפן מיט‬

‫איך קען שוין ב"ה מעביר סדרה זיין יעדע פסוק‬ ‫אין די תורה מיט רוב פון די טראפן‪.‬‬

‫איך האב א חבר וואס האט מיך שטארק צוגע־‬ ‫רעדט צו קומען צו פשטא‪ ,‬און סיי מיך און סיי‬ ‫מיין חבר זענען געווארן באלוינט פאר דעם מיט א‬ ‫הערליכע לעדערנע תהלים המפורש‪.‬‬

‫די מגי"ש טוט פארלערנען יעדע וואך געוויסע טרא־‬ ‫פן מיט א מוראדיגע געשמאק‪ ,‬ווי ער טוט אויסש־‬ ‫מועסן ווי אזוי צו זינגען ריכטיג די טראפן‪ ,‬און אזוי‬ ‫אויך טוט ער מסביר זיין וואס די טראפן מיינען‪,‬‬ ‫וואס דאס געבט א מוראדיגע קלארקייט פאר אלע‬ ‫תלמידים צו גוט קענען קונה זיין אלע טראפן‪.‬‬

‫פון ווי האסטו געהערט פון פשטא?‬

‫דוד מנחם ווייס‬

‫פשטא‬ ‫בעלי‬ ‫קוראס‬

‫מיט די נייע‬

‫אינהאלטסרייכע‬

‫וואס האסטו דיך שוין אויסגעלערנט ביי פשטא‬ ‫במשך די לעצטע פאר וואכן?‬ ‫בעפאר איך בין געקומען צו פשטא האב איך ממש‬ ‫גארנישט געקענט פון די טראפן‪ ,‬און יעצט קען‬ ‫איך זאגן בפה מלא אז איך קען שוין ב"ה מעביר‬ ‫סדרה זיין ממש מיט ‪ 99‬פראצענט פון די טראפן‪.‬‬

‫פארצייל מיך אביסל איבער די תוכן פון די‬ ‫וועכענטליכע שיעורים?‬

‫וואס נאך טוט די מגי"ש ביי די שיעורים צו‬ ‫מאכן זיכער אז אלע תלמידים זענען אלעס‬ ‫קונה בשלימות?‬ ‫די מגי"ש געבט זייער גוטע סימנים און כללים ממש‬ ‫אויף יעדע טראפ‪ ,‬וואס דאס העלפט ארויס צו גרינ־‬ ‫גערהייט געדענקען די ניגונים פון די טראפן‪ ,‬בשעת‬ ‫מען איז מעביר סדרה די פסוקים פון די תורה‪.‬‬

‫קענסט מיך פארציילן אביסל וועגן די עבודת‬

‫די האלטסט אז פשטא איז די ריכטיגע פלאץ‬ ‫פאר קינדער און בחורים זיך צו אויסלערנען‬ ‫די טראפן?‬ ‫יא‪ ,‬מען לערנט זיך ריכטיג אויס אלעס וואס א‬ ‫בעל קורא דארף צו וויסן‪.‬‬

‫איז דא א געלעגנהייט פאר די פשטא תלמידים‬ ‫צו רעדן לייוו מיט די מגי"ש בשעת די שיעור?‬ ‫איך פרעג כסדר שאלות פון די מגי"ש נאך די‬ ‫שיעור‪ ,‬און אלעס ווערט פארענטפערט מיט א‬ ‫געוואלדיגע בהירות‪.‬‬

‫די האלטסט אז פשטא איז די ריכטיגע פלאץ‬ ‫זיך צו קענען גוט קונה זיין די טראפן?‬ ‫איך מיין אז עס איז כמעט נישט מעגליך צו ווערן‬ ‫א גוטע בעל קורא נאר מיטן לערנען די טראפן אין‬ ‫חדר‪ ,‬און ב"ה פשטא טוט א געוואלדיגע ארבעט‬ ‫צו פארזיכערן אז ממש אלע תלמידים זאלן קונה‬ ‫זיין אלע טעמי המקרא מיט א שלימות‪.‬‬

‫הבית וואס די פשטא תלמידים חזרן במשך‬ ‫די וואך?‬ ‫יעדע וואך געבט די מגי"ש געוויסע פסוקים וואס די‬ ‫תלמידים זאלן איבער'חזרן דורכאויס די וואך‪ ,‬ווי‬ ‫למשל די פרשה פון קריא"ש אדער די פרשה פון‬ ‫די עקידה מיט די טראפן‪ ,‬וואס דאס העלפט זייער‬ ‫שטארק צו קונה זיין די טעמי המקרא ממש א קנין‬ ‫נצחי‪.‬‬

‫די מיינסט אז ביי דיין בר מצוה וועסטו שוין זיין‬ ‫א בעל קורא?‬ ‫יא‪ ,‬איך האף אז ביי מיין בר מצוה וועל איך שוין‬ ‫קענען ליינען אין די תורה ממש ווי א בעל קורא‬ ‫מומחה‪.‬‬

C H A N I E

S P I R A

Recap: Ezriel doesn’t want Perela to take the job at Prance. Kaily’s boss asks her to commit to working from the office more.

S

he had fifteen minutes until she had to chapter leave to the rehab.

Kaily ran around her apartment, throwing food into her bag — a yogurt, a granola bar and, of course, chocolate — all while trying to concentrate on Jerry and her calendar.

Things were both easier and harder since her mother had been transferred to rehab. The rehab center didn’t allow visitors to sleep over, but that made it even more important that someone be with her mother all day.

But four people could only do what four people could do.

As she reviewed her schedule, her two brothers’ schedules, and Perela’s schedule, she knew that there was no way for Jerry from Lake Harbor Marina Fishing Expeditions to accommodate her availability.

Unless he offered midnight cruises.

But, alas, he didn’t. He operated on a very regular nineto-five schedule, with the option of one-hour or two-hour

TWELVE

tours.

“Jerry, what do you have left for the week of the twentysecond?”

The week of the twenty-second was the week before Rosh Hashanah. The last possible week for a Sisters on the Go trip.

Since the Shabbaton, Kaily hadn’t planned a single event. Not even a kumzitz or a game night. The shifts, the scheduling and the juggling didn’t leave her with an inch of headspace to think outside the immediate crises.

So she was to blame, apparently, that the Sisters OTG events had stopped. Of course she was to blame. Who else?

She was only wondering why Mira wasn’t badgering her. It wasn’t like her to buy her excuse of being busy.

But it seemed that, for once, Mira understood that she couldn’t possibly do more than she was doing.

Mira was a great partner, a great person. But asking Mira for anything involving logistics was like asking an ant to move a mountain.

SO SHE WAS TO BLAME, APPARENTLY, THAT THE SISTERS OTG EVENTS HAD STOPPED. OF COURSE SHE WAS TO BLAME. WHO ELSE?

82

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But Nechy Koth had sent her a heartrending text yesterday. How she could barely get through the day, and only the Sisters OTG events kept her going. So now Kaily was trying to book a late summer fishing cruise to somehow compensate for the last few weeks — and for the next few weeks.

Maybe even forever.

“We have one slot left on Wednesday. Take it or leave it.”

Jerry’s voice had lost its friendly customer service tone and had taken on one of exasperation.

Wednesday. Of course she couldn’t make it, and she couldn’t even blame Perela for it. She could blame her boss for choosing Wednesday as his day on the road.

It was the cruise or her job.

“Nothing else? Maybe… Thursday?” Although Thursday wouldn’t work for many of the working women in her group. It was a long-established fact that no boss allowed Thursday off, ever. And those who didn’t work all had cleaning ladies on Thursday.

Jerry was growing impatient. “Take it or leave it!” he repeated.

Take it or leave it.

“I’ll take it,” she said tremulously.

Within moments, Mira’s voice trilled over the conference line. “Sisters, are you ready? In the spirit of Rosh Hashanah, join us on a fishing cruise next week Wednesday.

May it be a ‘heady’ year, and may we share only good news.”

Amen, Kaily whispered as she hung up and went to read all the thank-yous that were streaming in.

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The vans were leaving at 8:45 a.m., and Mira showed up in Kaily’s kitchen at 8:00 a.m. to help with packing up the breakfasts. She was wearing a scarf the color of the sea, and her eyes were dancing.

“Kaily!” She hugged her warmly. “How did you think of breakfast? Look at these cute bags!” She unfolded one paper bag. “And I thought you could barely breathe!”

“I really don’t have a moment to breathe, but this is my treat,” Kaily said.

She had bought pretty picnic-style gingham paper bags and matching little ribbons that she’d tied over small containers and portion cups.

“The girls are gonna love it!” Mira said after the first one was done. And then she became quiet. Quickly, efficiently and quietly, they filled the bags with baguettes, spreads, cheesecake and iced coffee. Then Kaily stapled on a little poem about fish and Rosh Hashanah.

Kaily was terrified of telling Mira that she wouldn’t be joining the trip, and she was grateful that Mira, too, was pensive.

“I can’t wait,” Mira finally said as she stood up and

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Nechy was waving at them. It was time to greet the girls. * * * * *

“You brought Yanky?” Roiza’s heart expanded as soon as she spied Perela at the doorway.

She hadn’t seen a baby in weeks.

How she longed to stroke Yanky’s cheek! She straightened in her chair and stretched her arms, trying not to notice her right hand lagging behind her left.

Yanky eyed her warily, and Perela coaxed him.

“Look, Yanky! Bobby!”

“Baba,” Yanky babbled.

Perela gently placed him on her mother’s lap, and Roiza grasped him tightly and planted a kiss onto his hair. She didn’t remember him being this heavy.

“I wish I had a lolly to give him. Which Bubby doesn’t have one?” Roiza fretted.

“I came prepared,” Perela grinned. She fished in her bag and slipped a lollipop to her mother.

Roiza held it out like a winning lottery ticket, and Yanky grabbed it, looking at her with pure adulation. If only it would be this easy to make more people happy with a lollipop! Especially the lollipop-sucker’s mother. Did she always have this… cloud of discontent on her face?

“The weather is gorgeous,” Perela said. “Maybe we should head to the garden?”

Roiza nodded, even though she was terrified. She hadn’t felt the air on her face in weeks, hadn’t felt the sun warm her back since she’d been imprisoned in the hospital.

Perela took Yanky, strapped him in his stroller, and went to get the nurse.

She cringed as the nurse wheeled her down the halls. A burden. How the roles had reversed. She was like Yanky, being pushed like a baby down the hallway.

But it was worth it. The garden was small, yet beautiful. And the nurse parked her wheelchair next to a bench. Perela parked the stroller right next to her.

SHE CRINGED AS THE NURSE WHEELED HER DOWN THE HALLS. A BURDEN. HOW THE ROLES HAD REVERSED. SHE WAS LIKE YANKY, BEING PUSHED LIKE A BABY DOWN THE HALLWAY

Why rent …

86

brushed the crumbs into the garbage of Kaily’s little kitchen. “The water, the sky! Bliss! Though I could do without the fish.”

Kaily nodded, slightly less enthusiastic. What Mira didn’t know couldn’t hurt her. Yet. “So it’s the last trip of the year,” Mira said carefully, that same pensive look filling her eyes.

Kaily nodded. “Another year passed,” she said slowly, sadly. She gathered the extra cheesecake and transferred it to a bakery container.

Mira watched her carefully. “Who knows what next year will bring?”

She opened the door and started carrying the bags outside. Kaily spied Nechy walking up the block.

It was now or never.

But Mira was talking quickly.

“Kaily, I want you to know… that…”

She cut her off. “Mira, I’m not coming on the trip.”

Mira’s eyes opened wide. “What do you mean?”

“I have to go into the office. Otherwise I’ll lose my job.” Kaily tried to keep her voice even. She picked up more bags and continued walking.

She wasn’t in the mood of having to defend and explain.

But Mira didn’t try to do any of that. She just looked at Kaily, eyes twin pools of empathy. “Wow… that’s tough,” was all she managed.

Nechy was only a few yards away.

What had Mira wanted to tell her?

She looked at her friend, at her smooth, open face. “What was it you wanted to tell me?” she whispered.

“Nothing… Just that… I can do a shift, if you need.”

Kaily narrowed her eyes suspiciously. “Thanks. I’ll let you know when we need someone to take over.”

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“I haven’t been outside in weeks,” Roiza said. Her voice was clogged with emotion. Little things, little pleasures could not be taken for granted anymore.

“There’s this Rosh Hashanah smell outside,” Roiza said, sniffing. “I can almost smell a honey bundt.”

“Uh-huh, yum,” Perela agreed. “But don’t mention Yom Tov. I didn’t cook a thing yet.” Again, that unhappy cloud around her.

Roiza looked at her daughter wistfully. “I wish I could help you!” Was Yom Tov worrying her?

“No… Chas v’shalom. I never start earlier, and we never go hungry,” Perela said lightly.

Roiza wasn’t going to remind her that last year she’d sent over all the sides and round challos, and of course, her honey bundt.

“And shopping is easier this year,” Perela continued.

Then stopped.

Roiza frowned. Shopping. Shopping. Why should it be easier?

“Why is shopping easier this year?” Roiza asked. She watched a butterfly sniff one of the hydrangeas from the bush. It looked so happy.

Perela hesitated. “Whatever. Nothing major, really. But I met this lady, Tziri Blass, from a kids’ clothing store. She wants me to join her team. She has a few stores plus she manufactures her own brand. She gave me samples for the kids for Yom Tov.” This was it. Roiza was sure. The way Perela rushed through the words, trying to make it sound like it barely mattered to her. She knew her baby.

“Wow!” Roiza whistled. “You always had an eye for fashion. It’s perfect for you. Nu?” “Well…” Perela paused. She unstrapped Yanky from the stroller and held him on her lap. “I’m busy with the kids, keneina hora,” she said lamely, pointing to Yanky.

“You make time for the things you like,” Roiza said.

Perela looked uncomfortable.

It hit Roiza: She was the one who was keeping Perela from doing what she loved.

This was her life now. She was a burden.

“It’s me,” she said sadly. “I’m the one keeping you from taking the job.”

Perela shook her head quickly. Too quickly. “Ezriel,” she said quietly. “He feels it’ll be too much for me.”

Roiza shook her head, too, unconvinced. She knew that even if Ezriel wasn’t thrilled with the idea, Perela would find a way around it. It must be that Kaily was objecting.

But Perela wanted the job, and Roiza wanted her to be happy. She looked her daughter in the eye.

“Listen. Perela, do it for me. Take the job, and I’ll talk to Kaily about it.”

TO BE CONTINUE D…

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cup vacuum-packed basmati rice

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SAUCY MUSHROOM QUINOA 100

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There’s a famous story about a new CEO eager to impress. Determined to appear indispensable, he spends his first day in business pretending to juggle endless important calls. He transfers lines, taps buttons, and motions for visitors to wait, all while chatting away on imaginary business. After twenty minutes of this elaborate act, he invites the first visitor in, only to discover that he is the technician from the telephone company, there to connect the office phone lines…

On some level, we’ve all tried to influence how others perceive us. And in today’s world, there’s a whole profession dedicated to this craft. Meet PR. Public relations (PR) is all about shaping a positive image for an organization or individual by managing communication with target audiences and the media.

R O I Z Y

B A U M

FEATURE

Humble History The classic joke about Jewish mothers proudly declaring, “My son, the doctor,” or, “My son, the lawyer,” doesn’t extend to, “My son, a public relations specialist” for a simple reason: Public relations as a formal profession is relatively new. While law and medicine boast deep historical roots, PR, though practiced informally for centuries, has only recently emerged as an official career path.

Public relations may seem modern, but its essence — strategic communication to shape public perception — has existed for ages. In ancient Iraq, a clay tablet promoting improved agricultural techniques is considered one of the earliest examples of PR. Likewise, rulers in Egypt, Persia and Babylon used monumental architecture, like pyramids and statues, to reinforce their authority and legacy.

PR POWER

main elements of public relations are practically as old as society: informing people, persuading people and integrating people with people.”

PR Perception Promotions are a very strong aspect of PR. However, PR is more about trust, relationships and perception.

In 2019, EasyJet had a chance to strengthen its bond with travelers but missed the mark in a big way. A passenger posted a picture of an elderly woman sitting on a backless seat during a flight from England to Switzerland, tagging EasyJet in the message to draw their attention. Instead of issuing an apology or addressing the situation, EasyJet asked the passenger to remove the message and requested to discuss the

PUBLIC RELATIONS MAY SEEM MODERN, BUT ITS ESSENCE — STRATEGIC COMMUNICATION TO SHAPE PUBLIC PERCEPTION — HAS EXISTED FOR AGES During the Age of Discovery, explorers embellished tales of the New World, describing swampy regions as “sweet, fruitful and wholesome,” to attract settlers.

When colonists in Virginia complained about hardships and conflict with Indians, anonymous pamphlets were circulated to reassure settlers and deflect criticism.

Throughout history, political figures have harnessed speeches, events and publications to shape public opinion. The Boston Tea Party, for instance, was a deliberately orchestrated act designed to sway sentiment — and its success changed the course of history forever.

Edward Bernays, a pioneer of modern public relations, aptly summarized its enduring relevance: “The three 110

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FEATURE

PR POWER

Negativity Notwithstanding The phrase “all publicity is good publicity” suggests that any attention — whether positive or negative — can be advantageous. This idea is evident in recent presidential campaigns, where even gaffes and missteps went viral, dominating headlines and social media. Such incidents, despite their seemingly negative impact, keep candidates in the public eye and fuel ongoing conversation, ensuring their relevance.

Human psychology plays a significant role in this phenomenon. Opposition or controversy often provokes curiosity rather than deterring interest.

When something becomes a target of criticism, people are naturally drawn to investigate further, asking, “What’s all the fuss about?” This curiosity not only sparks engagement, but also heightens awareness, keeping the individual or organization firmly in the spotlight.

Consider a blush-worthy moment involving the Red Cross, where an employee accidentally posted a message about enjoying beer from the organization’s official account instead of their personal one. The message remained up for over an hour before it was removed, seemingly a PR disaster in the making.

However, the Red Cross responded with humor and grace, turning the mishap into a brilliant opportunity. Their self-aware, entertaining responses not only defused the situation but also attracted positive attention. Even better, the beer company mentioned in the message joined the fun, encouraging fans to donate to the Red Cross, showcasing how a mistake can evolve into a PR win.

On the flip side, even high-profile flops can have unexpected benefits. In 2019, Tesla’s unveiling of its “bulletproof” truck became the talk of the town — but not for the reasons they anticipated. During the live demo, Elon Musk and his team attempted to prove the truck’s durability by throwing a metal ball at its windows. To their dismay, the glass shattered — twice. While this might seem like a PR nightmare, Tesla’s existing reputation and PR backbone turned the flop into a viral moment of humor and laughs. Way to go, Tesla!

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matter privately. This tone-deaf response only fueled the online backlash, demonstrating how poor PR can escalate criticism instead of quelling it.

This principle applies across industries. Today, it’s common for customers to review their experiences online, and businesses understand how crucial these reviews are. A single negative review can tarnish a brand’s image, while glowing feedback can boost sales.

Effective PR often involves generating organic media coverage. Instead of buying ad space to promote a client, a skilled PR professional gets the media to feature their story. A glowing article about an organization’s achievements carries way more weight and credibility than an advertisement written by the company itself.

When a new product or restaurant becomes a smashing success, the media is eager to tell their story. Could there be better advertising than this kind of organic media spotlight? (Answer: No!)

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PR professionals play a crucial role in building trust and goodwill. From crafting campaigns to managing crises, arranging interviews and fostering internal communication, they work strategically to shape public perception. Successful PR is about understanding what different groups value and addressing their needs in a way that resonates.

Measuring the Impact of PR Tracking the effectiveness of PR efforts is as crucial as executing them.

Public relations serves to amplify your message, build engagement and expand influence. But without clear metrics, it’s impossible to know if your strategies are hitting the mark. Success lies in ensuring that as many people as possible are talking about your brand and understanding what you offer.

For organizations investing in PR, measuring results can sometimes be straightforward. For instance, new donor interest following a powerful ad campaign or an uptick in website visits after a magazine feature often signals PR success. Other times, it requires direct feedback; asking clients or donors how they heard about you — whether through a campaign, an article or a speech — can provide valuable insight into what works.

At the end of the day, influencing how others perceive a business or organization is essential to its health and success. And before we know it, “My son, the PR strategist,” will be introduced with pride.

When PR Segues to Marketing One step after crafting positive public relations is creating media campaigns to further the impact. The effects of many iconic campaigns are still rippling today.

Lego’s Rebuild the World was the first global PR campaign in decades. This initiative inspired creativity in both children and adults, seamlessly aligning with the brand’s playful identity. The campaign encouraged customers to submit pictures of their Lego creations, which were then featured on an interactive 3D globe on the company’s website. Viewers could spin the globe to explore imaginative works from around the world. By balancing inspiration with playfulness, Lego reinforced its identity and brought its community closer together.

In our own community, the V’zakeini campaign is an extraordinary initiative that has gained remarkable traction since its inception about four years ago. V’zakeini’s campaign kicked off with a stunning new song that played on repeat in cars and homes, with listeners calling it “addictive.” It’s the kind of song that cannot be overplayed. What made this song especially touching was its inclusivity. It brought together singers from a variety of backgrounds, including Lubavitch, Litvish and Chassidish. Once listeners were hooked to the song, the initiative was introduced and embraced.

Now, every Friday, 50,000 women around the globe come together in an inspiring act of collective generosity, each donating $1 to support a childless couple in their quest to build a family. This simple yet profound effort has become a beacon of hope, transforming lives and uniting women worldwide.

With tremendous siyata d’Shmaya and incredible PR, V’zakeini exemplifies the power of small, consistent acts of generosity to create an enormous impact.

Another organization making a significant impact is RCCS. Renowned for their innovative approach to fundraising,

INFLUENCING HOW OTHERS PERCEIVE A BUSINESS OR ORGANIZATION IS ESSENTIAL TO ITS HEALTH AND SUCCESS 114

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PR POWER

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RCCS launches a uniquely themed campaign each year, capturing the attention and imagination of donors and fundraisers alike. These creative themes are highly anticipated and play a crucial role in driving their fundraising success. The participation in these campaigns highlight RCCS’s remarkable ability to inspire its donor base year after year.

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To better understand the magic behind these campaigns, I spoke with Esty Kohn, RCCS’s incredible campaign coordinator, who brings these concepts to life.

“GCNY is really the genius behind our ideas,” Esty shared. “They pitch an idea or two, and I go with the one I feel will resonate best with our hostesses and donors. But it’s more than just creativity; it’s about ensuring that the message aligns with RCCS’s mission.”

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Marking agencies harness both wit and design to create media that captures attention. But with a rush of momentum, sometimes campaigns take off so quickly, their creators are left almost in the dust, wondering just how that happened.

HERE ARE SOME STORIES OF UNEXPECTED MEDIA SUCCESSES.

Shabbos Candle Lighting Starts Here

‫פרשת‬ ‫ויגש‬ ‫מוצאי שבת‬

5:55

‫הדלקת נרות‬

4:26

ADMARK Tell us about an unexpected and hugely successful marketing moment. Who was the client, and what was the initial idea?

A recent, hugely successful marketing project was the product naming and packaging design for the super-popular Sorbii pop produced by Abe’s Ice Cream.

The client came to us with the idea of combining two of their bestselling products — Parvelicious and Sorbetto — into one popsicle. While they developed the product, our creative team got to work, and we quickly determined that this was a treat geared for a more mature palate.

We set out to find a name and design packaging that would attract our target audience and eventually chose the name Sorbii to communicate a light, fruity, refreshing, sophisticated and premium feel. Every detail of the package design was carefully and strategically chosen to communicate the right message and attract our target audience. The serif font was chosen to communicate elegance and sophistication, and the flying fruit design elements and the careful attention to the texture shown in the renderings was to communicate the natural, fruity and fresh vibe. Baruch Hashem, it all came together in a beautiful, striking package design that really stood out.

When did you realize that this went beyond your expectations?

The Sorbii was delivered to the stores on Wednesday, and on Friday, the client called to tell us that they were completely sold out. There had been no heavy advertising, just a simple intro ad, and the product was flying off the shelves. It has continued to sell well since, even now in the winter.

Why do you think this debut turned out to be so successful?

It starts with the product. We were confident that the product was a good one and that our client will deliver on his promise of a refreshing, elegant and delicious pop.

The product also had additional features of being parve and sugarfree, which greatly increased its appeal. Our strategy to focus on a mature target audience was, baruch Hashem, on-point, and the name and package design resonated with this group, contributing to the huge success of this project.

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January 8, 2025

www.thebpview.com · 718.408.8770

A WHOLE T NEW TWIS R. ON FLAVO SORBII

FRUITY SORBET TWISTS FILLED WITH CREAMY PARVELICIOUS ICE CREAM, DIPPED IN LUSCIOUS CHOCOLATE FOR AN IRRESISTIBLE TREAT! AVAILABLE IN THESE DELICIOUS FLAVORS: STRAWBERRY, ICED COFFEE, AND RASPBERRY

SUGAR FREE FLAVORS: BERRY VANILLA & ICED COFFEE

60 0G NET3G CARBS

CALORIES SUGARS

484

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AIM CREATIVES Tell us about an unexpected and hugely successful marketing moment. Who was the client, and what was the initial idea?

Before launching his new taxi company, the owner of Go Cab reached out to us. He wanted us to do the marketing for his new service as well as come up with a name for it.

At the time, there was major awareness about taxi safety in Monsey, and our client wanted to create a Yiddish-owned company that would have non-jewish drivers and cameras installed in each car. However, just before launching our campaign, another new taxi company advertised as well. This was a pretty significant hurdle we had to overcome.

‫באשטעלט‬ ‫מיט א‬ !‫טעקסט‬ 845.599.4444

When did you realize this went beyond your expectations?

Why do you think the campaign turned out to be so successful?

We addressed all taxi-related issues, and the communication was clear and transparent. People knew: These are the issues, and this is what we are doing about them. The ads were not especially clever or creative; rather, they were all about communication. Of course, the ads were nicely designed and all that, but communication was key.

People understood the message and people began using Go Cab.

‫רופט אונז פאר‬

‫דורך דייני ורבני עירנו מאנסי יצ”ו‬

‫געשטיצט‬

:‫שטעלט פאהר אטאמאטישע‬

Thank you for booking with ‘GoCab’. Your driver is on the way, Driver: Marco. Vehicle: #447. Make: Nissan. Fare: USD $11.00. ETA: 3 mins.

Thank you for booking with Thank you for booking with ‘GoCab’.

Your driver driver is ‘GoCab’. is on on the Your way, Driver: Driver: Peter.

Vehicle:the way, Vehicle: #447. Make: Peter.

Toyota. Fare: USD #483.

Toyota.

Fare: USD $7.00.Make: ETA: 0.5 3 mins. $7.00.

ETA: mins.

‫מיסט! אנדערש ווי ביז היינט וועלן‬ ‫אין‬ ‫אידיש געלט גייט נישט קענען נעמען וויפיל געלט זייער‬ ‫טעקסי דרייווערס נישט‬ .‫הארץ באגערט‬

:‫ סעיף רייזע‬,‫פאר א געשמאקע‬

‫קעב‬-‫רופט א גאו‬

845.599.4444

‫פון פראנקס‬

‫ב ַארג‬ ‫צו ראקלענד‬ ‫קאושער‬ 845.599.4444

‫דיסטענס פרייזן‬-‫ספעציעלע לאנג‬

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January 8, 2025

www.thebpview.com · 718.408.8770

‫געב‬-‫גאו‬

‫טעקסט און‬ ‫טעלעפאון‬ ‫סיסטעם‬ .‫מיט פרייזן‬

Thank you for booking with ‘GoCab’.

Your driver is on the way, Driver: Derel. Vehicle: #451.

Make: Hyundai. Fare: USD $7.00. ETA: 2 mins.

‫רופט אונז פאר‬

‫דייני קהלתינו שיכון סקווירא יצ”ו‬

‫געשטיצט דורך‬

$12

aimcreatives.co

When they asked us to stop the campaign for two weeks since they couldn’t keep up with the demand. They had to take the time to get more drivers on the road.

‫דיסטענס פרייזן‬-‫ספעציעלע לאנג‬

‫ג‬ ‫קעב איז שטאלץ אייך צו‬-‫או‬ ‫מעלדן‬ ‫אז נאך די גרויסע‬ ‫נא‬ ‫כפראגע שטייט שוין‬ ‫אונזער‬ ‫נייע אטאמאטישע‬ ‫טעקסט‬ ‫סיסטעם גרייט אייך‬ ‫צו‬ ‫באדינען‬ ‫מיט‬ ‫געטר‬ .‫יישאפט און שנעלקייט‬

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January 8, 2025

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ARTISTIC GROUP Tell us about an unexpected and hugely successful marketing moment. Who was the client, and what was the initial idea?

I remember sitting at the Money Matters Event, hosted by our client The Fiscal Group, and thinking, “Wow, this actually happened.” It started out as an idea we suggested, and after much guidance and planning, the 50th anniversary was live, and full of attendees.

Our long-term goal had been to increase the customer base at their original location and drive traffic to the new location they recently opened in Monsey. The short-term execution idea was to host an anniversary event. Their 50th company anniversary was coming up, and we decided to tap into that occasion to arrange a large networking and informational event that would bring together many business owners who want to hear more about finances in general, and taxes in particular. This both helped their client base expand and also increased awareness and authority around their brand and what they stand for.

It’s been 50 years of money matters. ro

he

T

Siyata d’Shmaya at every step of the way.

Was there any related promotional item that was distributed at the time?

We had some branded company swag: a calendar, pens and notepads.

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January 8, 2025

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/ KJ F

‫אויב געלט‬ ‫איז אייך‬ :‫וויכטיג‬

ill

50th Year

g

Why do you think the event turned out to be so successful?

up

in

Fiscel G

And in honor of that, we celebrate with you.

ion

When I stepped into the Crowne Plaza lobby on a rainy and dreary night and saw a packed venue. We had a job: to get people through that door. Walking in there and seeing more than a thousand people engaging with our client was big. People came to hear, to listen, to gather new ideas. There was no call to action; there was only generosity. That built the client’s likeability, and as a subconscious act of reciprocity, people signed up to do their taxes with The Fiscal Group.

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When did you realize that this went beyond your expectations?

Celeb

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DART Tell us about an unexpected and hugely successful marketing moment. Who was the client, and what was the initial idea?

The client was O’fishally, and the concept was to showcase a product — fish — in a humorous, playful way, while keeping the messaging clear and onpoint.

When did you realize that this went beyond your expectations?

We launched a campaign to promote a new service with a specific goal in mind, but the results far exceeded our expectations, achieving over 300% of our target! We saw the impact just hours after the weekly papers were released — by Wednesday afternoon.

Why do you think the campaign turned out to be so successful?

The client had a clear vision and defined goals, which helped drive the campaign’s effectiveness and resonated with the audience. ‫בס”ד‬

dartmedia.u

s

FISH FOR LESS, NO CATCH. ‫בס”ד‬

R

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S A VI

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LE

GE

S E NG ˙ N

dartmedia.us

LAR

S A VI N

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We partner with the largest

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Fine Designer Jewelry

fish farm s, ensuring our fish is alwa ys the fresh est and mos t affordab le.

E NJ

Showcased at Eastside China / 5002 12th Avenue, Brooklyn NY SUNDAY - THURSDAY

11:00 AM - 6:00 PM

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High-quality fish g to and slice or dice accordin Order a side of salmon 3 lbs a side). e. $9.99/lb (Approx. your family’s preferenc 5 pm ay - Order by Tuesday Delivery on Wednesd Monsey

Fish Farm

Caught from the Sea.

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Order by 5pm for nextdelivery Wed day -Thurs PLEASE INQU

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Facials by Facials by acialsMalky by Malky Malky Facials by c l eMalky ansing facial

Tell us about an unexpected and hugely successful marketing moment. Who was the client, and what was the initial idea?

Licensed Experienced Esthetician Licensed & & Experienced Esthetician

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applied, followed by moisturizer and SPF. b r i g h t moisturizes e n i n g f a c i a l skin with nutrient-rich Deeply Recommended for skin types: ALL h t e n i n g fserums a cLeaves i a l skin rejuvenated.

Improves andfeeling mask, protecting against future the skin’s complexion, es skin feeling rejuvenated.

Improves targeting blemishes dehydration. and dark spots.

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Facials by s by hydrating facial Malky Recommended for skin types: Dry, Sensitive y Deeply moisturizes skin with nutrient-rich

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During Covid, a physical therapist reached out to us saying that he wanted to start doing physical therapy with patients who were affected by Covid and needed to recover in their own homes. We created an ad campaign, which we ran in many local circulars, as well as in national magazines.

The company, Link Home Therapy, has since expanded their focus and footprint and now offers additional wellness services to assist older patients in all areas, so they can have the best quality of life possible as they age.

When did you realize that this campaign went beyond your expectations?

When the client requested a brochure with information about their therapy gyms opening in assisted living facilities across the country. That’s when we realized that the campaign had majorly succeeded.

mmended for skin types: Dry-Normal, Combination Licensed & Experienced Esthetician

against future 917-231-5833 b r serums i g h t e nand i n gmask, f a c iprotecting al

cleansing facial

open pores and remove c i a l Facial steam todehydration.

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(side door) impurities from the skin. Cooling mask is 4023 18th Avenue open pores and remove Recommended Dry, Sensitive applied, followed by moisturizer and for SPF. skin types: (side door) the skin. Cooling mask is Recommended for skin types: ALL ed by moisturizer and SPF. kin types: ALL

Leaves skin feeling rejuvenated. Improves the skin’s complexion, targeting blemishes and dark spots.

brightening facial

hydrating facial Recommended for skin types: Dry-Normal, Combination a c i a lDeeply moisturizes skin with nutrient-rich

serums and mask, protecting against future zes skin with nutrient-rich dehydration. k, protecting against future

Leaves skin feeling rejuvenated. Improves Recommended forthe skin types: Dry, Sensitive skin’s complexion, targeting blemishes kin types: Dry, Sensitive and dark spots. brightening facial

skin feeling rejuvenated. Improves f a c i aLeaves l Recommended for skin types: Dry-Normal, Combination

the skin’s complexion, targeting blemishes ing rejuvenated. Improves and dark spots. exion, targeting blemishes

Recommended for skin types: Dry-Normal, Combination

kin types: Dry-Normal, Combination

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4023 18th Avenue (side door)

January 8, 2025

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Why do you think it turned out to be so successful?

The ads were the initial push, but we can credit a lot of the success to the way they treat 917-231-5833 their patients, as well as how they 4023 built 18th their Avenue busi(side door) ness model internally. They really 917-231-5833 just want to help people.

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erienced Esthetician

think of someone coughing, and coughing.

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I’m immune and ready for the season.

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DPMG Tell us about an unexpected and hugely successful marketing moment. Who was the client, and what was the initial idea?

We had the opportunity to market a groundbreaking product — a superlightweight shtreimel named the Yeshiya Shtreimel and produced by Kraus Shtreimel. This product was designed for individuals who prefer a lighter option, whether due to comfort or intolerance to weight, without compromising on durability or elegance. After years of research and development using innovative techniques and specialized materials, our client was ready to launch this revolutionary product.

Given that this was a completely new product category, our strategy was to take a subtle yet consistent approach. We planned a low-key campaign to steadily attract potential customers while building intrigue and awareness.

When did you realize that this went beyond your expectations?

The campaign began with a teaser ad in several Yom Tov magazines, followed by the official product launch after Yom Tov. Unexpectedly, a competitor attempted to imitate the idea and market their version of a lightweight shtreimel. This created a buzz in the industry, sparking conversation that significantly increased interest in the Yeshiya Shtreimel.

Why do you think the campaign turned out to be so successful?

This aforementioned buzz generated free publicity for both the product and the Kraus Shtreimel brand. What began as a focused campaign quickly turned into a marketing sensation, with interest and demand growing far beyond our expectations.

‫די ישועה‬ ‫שטריימל‬ ‫איז דא‬ ‫נייע צייטן קומען פאר אידן וואס זענען‬ -‫עמפינדליך צו דעם געווענליכן שטריימל‬ ‫ א ישועה מיט די נייע‬.‫לאסט אויפן קאפ‬ "‫לייכטע "ישועה‬-‫ערפינדענעם סופער‬ ‫שטריימל וואס וועט אי"ה דערלייכטערן‬ .‫אידישע קעפ אין שבתות וימים טובים‬

‫ל‬

‫ימ‬

‫ט רי‬

‫ש‬

‫גאר לייכט | דויערהאפטיג | פראכטפול‬

'‫ר‬

‫ פון די לעגענדארע גרינדער פון‬,‫יהושע קרויס ע"ה‬ ‫ באקאנט מיט זיין שטרעבן ביי‬,"‫"קרויס שטריימלעך‬ ‫זיין לעבן צו צושטעלן פאר אידן דאס בעסטע און שענסטע‬ ‫ און האט בעזה"ש באוויזן צו אהערשטעלן פילע‬,‫שטריימלעך‬ .‫דורברוכן אינעם שטריימל מארקעט‬

‫א ישועה‬ ‫איז נאנט‬

‫ האט ער אסאך אינוועסטירט און זיך פיל‬,‫אין די לעצטע יארן‬ ‫מאל אויסגעדרוקט זיין באגער אויפצוקומען מיט א ספעצעילע‬ ‫ אזאנס וואס עמפינדליכע‬,‫לייכטע שטריימל פאר אידן‬-‫סופער‬ .‫מענטשן זאלן קענען לייכט טראגן אויפ'ן קאפ אן קיין קאפוויי‬

‫ישועה על‬ ?‫שום מה‬

‫בעז"ה איז אט געקומען די טאג צו ערפילן זיין לאנגיעריגע‬ ‫ אן‬,"‫ מיט'ן אויפקום פונעם נייעם "ישועה שטריימל‬,‫וואונטש‬ ‫ ועל‬,‫ וואס איז שיין פראקטיש‬,‫אויסטרעף פון גאר נייע טעכניקן‬ .‫ פאר א צוגענגליכע פרייז‬,‫כולם גרינג‬

‫ווארטס אויס‬

‫בארא פארק‬ 1251 51st St.

718.2KRAUSS 5

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7

2

8

7

7

‫וויליאמסבורג‬ 135 Rodney St.

‫מאנסי‬ 6 Melnick Dr.

‫קרית יואל‬ 17 Garfield Rd.

‫מאנטריאל‬ 185 Av. Van Horne

New Season..

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FRIEDCO Tell us about an unexpected and hugely successful marketing moment. Who was the client, and what was the initial idea?

There are too many stories to count, but one stands out as it was a case in which we set out to do a modest job, and stumbled into changing the frum world in a long-lasting and remarkable way.

About seven years ago, we were approached by Keren Ezer, an organization that assists families in the community with financial matters, to raise awareness about the then-hyped “dirah crisis” in Brooklyn.

As part of our responsibilities, we were tasked with highlighting how dire things had become, how they were only going to get worse, and how families should begin considering moving to more affordable neighborhoods.

At the time, moving out of the area wasn’t as commonplace as it is today; it was considered an option that was mostly for people “on the fringe” — those who came from out of the area or didn’t belong to central communities.

When did you realize that this went beyond your expectations?

As soon as the campaign was launched, the organization that hired us saw a deluge of requests for more information on where to move and how. It quickly became apparent that they had struck a raw nerve, and that the problem wasn’t really awareness — it was logistics.

We reconvened with the organization to plan the next step and decided to shift gears and meet the moment with a first-of-its kind “dirahs expo” to promote some of the exciting solutions already available, or those soon to appear on the horizon. But even then, we didn’t envision the type of success we would be greeted with.

Why do you think this project turned out to be so successful?

Developers and pioneers from different communities began registering for the expo, promoting multiple fledgling neighborhoods as well as new developments in more established ones.

As the big day drew closer, the excitement throughout the community kept growing, and it was clear that a paradigm shift was occurring in real time.

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$

Boro Park’s #1

Teeth Whitening The event was a smashing success, blowing past even the most optimistic projections. But even more transformative was the impact that did not take long to follow.

The event helped areas like Union City and Linden establish themselves as bonafide frum communities that now count proudly among the places that heimishe Yidden call home. It also helped mainstream the exodus to areas surrounding Monsey, as well as those near Lakewood, as places where chassidish families are comfortable raising their children, among like-minded neighbors.

There was an additional effect of this expo that completely flipped the kosher commercial world on its head. It may be hard to recall, but expos for every industry and field was a novelty at the time. There was one food show annually, and that was it. The success of this event soon led to many others emulating the expo model, with Jewish community expos becoming a common occurrence today.

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135

GCNY Tell us about an unexpected and hugely successful marketing moment. Who was the client, and what was the initial idea?

It’s actually happening as we speak. Keter, who is a respectable and erliche brand, wanted to showcase a beautiful new collection of velvet tefillin beitelen. In order to get bochurim excited about it, we decided to put photos on our ads, with each one featuring a custom beitel that says something like, Yossi from X yeshiva has this beitel, or, Moshe from Y yeshiva has this beitel.

We used real names and real yeshivos, and the oilem really connected to it in an unbelievable way. We wanted to get the bochurim excited, but we couldn’t have anticipated just how excited they would all be.

When did you realize that this went beyond your expectations?

As soon as we published the ad, every yeshiva bochur stopped me in the street, and I got many phone calls from yeshivos to find out what was happening. The boys were very busy about it, analyzing specific yeshivos and types.

‫תלי פון כרם שלמה‬ .‫האט עס‬

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‫זאבי פון נתיבות‬ .‫האט עס‬

Why do you think the campaign turned out to be so successful?

We felt like tefillin is a special mitzvah, and for hiddur mitzvah, we wanted to create something very special. We figured that we’d connect bochurim of this age to the product by using real names and yeshiva names.

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January 8, 2025

www.thebpview.com · 718.408.8770

THE

2025

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KAYGROUP Tell us about an unexpected and hugely successful marketing moment. Who was the client, and what was the initial idea?

Our client was Aspect Glasswork, a glass and mirror installation company we were rebranding. As part of its transition from its previous identity — they’d been known as Royal Glass — we created a large ad to announce the change. We also did a car wrap to create further buzz.

The idea was simple; we just wanted to inform existing customers that the company had rebranded, and introduce its new name, logo and updated visuals. However, the response was unexpected: The campaign not only created interest but also brought in multiple new customers.

When did you realize that this went beyond your expectations?

The moment the client started getting inquiries because of the branding announcement. People who hadn’t worked with them before reached out, expressing interest in their services. It quickly became clear that the announcement was way more than that; it was working as an effective marketing tool.

Why do you think it turned out to be so successful?

The ad was visually appealing, and carried a clear and confident message. It communicated professionalism and trustworthiness while showcasing the client’s work.

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KOA Tell us about an unexpected and hugely successful marketing moment. Who was the client, and what was the initial idea?

When working on an ad for Pledger Charitable, we decided to incorporate a gold coin as a design element. The initial idea was to include the gold coin as a subtle representation of value and charity, tying it to the organization’s core message.

What started as a basic visual choice unexpectedly became a sensation. Today, whenever people see a gold coin on a blue background, they immediately associate it with Pledger Charitable. The coin has essentially become a second logo for the brand and appears on all ads, signs and promotional materials.

When did you realize that this went beyond your expectations?

After we placed a billboard on the highway to Upstate New York. Due to the billboard’s placement at a curve in the road, the gold coins were more prominently visible than the logo itself. People identified the billboard — and the brand — solely by the sight of the gold coins, which was an entirely unexpected outcome.

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Visual association is a powerful tool. By linking Pledger to the gold coin, we created a strong mental connection for the audience. Even when people see or play with fake gold coins, they might think of Pledger, which has solidified brand recognition in an unexpected way.

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KREATIVE Tell us about an unexpected and hugely successful marketing moment. Who was the client, and what was the initial idea?

The client was Chocolate Wise, and the goal was promoting their new kids’ collection.

We wanted to create a unique and engaging teaser campaign. First we designed an ad featuring images of their new line, intentionally excluding the company’s name. The theme of the campaign was “Guess and Win,” and people were invited to guess which company the ad represented for a chance to win a $500 gift card.

We provided a hint, mentioning that the company had introduced multiple chocolate collections that year. The winner would be announced in the following week’s publication, which encouraged people to check back.

This strategy not only built anticipation, but also drew significant attention to the company and their new product.

Initially, we estimated that we might receive a hundred or two hundred correct guesses. After all, there are so many chocolate brands advertising all the time. We thought the raffle would help make the campaign fun and memorable, but we didn’t quite anticipate how engaged people would become.

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The entry period lasted from Wednesday, when the publication came out, to the following Monday. By Friday, we had already received over two thousand responses. By Tuesday morning, when we held the raffle, the total had surpassed four thousand entries! Even more impressive, over 90 percent of participants had guessed the correct company.

Why do you think this campaign turned out to be so successful?

We believe the success of the campaign stemmed from the strong presence the client had already established through their previous ads.

People recognized the brand we created for them, and connected the dots quickly.

U P G R A D E S AVA I L A B L E

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When did you realize this went beyond your expectations?

January 8, 2025

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MANGO Tell us about an unexpected and hugely successful marketing moment.

Who was the client, and what was the initial idea?

Push, spin and savor.

Our brand new line of push up desserts are fun, clean and delicious! It’s the perfect way to end a delightful Chanukah party.

We were tasked with creating an ad for Sprinkles Ice Cream to introduce their new push-up-style ices.

The idea was to position this frozen treat as a playful, easy, mess-free dessert — something both kids and adults would love.

We anticipated a fun, straightforward campaign that would spark interest and encourage customers to try the product.

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When did you realize that this went beyond your expectations?

DEVORAH

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Devorah Glixman - Berger Devorahsrealty@gmail.com

The day after the ad launched, we started receiving calls from the client. Every store in all locations had completely sold out, even though they had stocked up generously. They restocked, and once again, everything sold out. The excitement escalated to the point that the client urgently requested temporary stickers for new packaging because they couldn’t keep up with demand.

Why do you think this campaign turned out to be so successful?

The ad was great. The product was great. When those two click, magic happens.

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January 8, 2025

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PINEX Tell us about an unexpected and hugely successful marketing moment. Who was the client, and what was the initial idea?

The client was ParCare, a medical center in Boro Park. The point of the campaign was to promote their wide variety of specialists on staff. Such a campaign often turns out to be a series of ads, with each one featuring a different specialist, from a neurologist to a cardiologist and so on. However, we know that when someone needs a specialist, they simply head to one in Manhattan; they don’t remember an ad they saw six months earlier.

That’s why our initial idea focused on informing people that they could skip the trip to Manhattan. People would never remember a long string of specialists, but they would remember that Boro Park has all the specialists Manhattan has!

The campaign launched with posters featuring iconic Manhattan sites. We hung these all over to get people curious, and then we introduced the line “Skip the City, Skip Manhattan.”

On the first day of Chanukah, we set up a carnival and called it Manhattan Day. We brought down ten yellow cabs, billboards, had music playing in front of the building, and put down cones with smoke coming out of them. Suddenly, the street looked like a Manhattan street.

When did you realize this went beyond your expectations?

BIG-CIT Y S P

EC

AL TIE

I

Why do you think the campaign turned out to be so successful?

20

When people started driving around the yellow cabs, people who were passing kept saying, “It’s like Manhattan, it’s like Manhattan.” That was the moment we felt that the campaign clicked, and people realized for the first time that ParCare is a facility that has everything a person could need.

You used to shlep to Manhattan for specialist care. Now:

We brought real life into the picture. Instead of simply printing ads, we created a Manhattan scene. People didn’t only see Manhattan; they felt it.

Was there any related promotional item that was distributed at the time?

We gave out a custom matching card game. But instead of the game featuring matching sets, one card said “Dermatology,” for instance, and its set explained what type of doctor that is.

We got tons of feedback about this game. People, including adults, learned the meaning of many specialties, which upped the challenge and the fun.

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147

PIVOT Tell us about an unexpected and hugely successful marketing moment. Who was the client, and what was the initial idea?

signed and placed by us. As we created the ad, we decided to put a name to the message: Makdim.

I’ll tell you about a special client who saves lives every day — Makdim. What began as a single ad reminding adults to schedule a colonoscopy evolved into a movement that continues to change the way the frum community approaches preventative health. Makdim, whose name was inspired by the idea of being proactive — “Makdim refuah l’makah” — has become a lifeline for thousands.

It started off with a caring individual who called us with an idea: He wanted to let people know that getting a colonoscopy can prevent serious disease, r”l. After personally being impacted by an early diagnosis, he wanted to spread the word, so he collected a few dollars to get an ad written, de-

You’re probably fine, but let’s make sure.

A well visit can save your life.

When did you realize that this went beyond your expectations?

The feedback from that single ad was overwhelming. In just one month, hundreds were inspired to get colonoscopies, and a large number discovered life-threatening conditions that would have gone undetected, r”l. Calls were pouring in from people who told us, “Your ad saved my life.”

That’s when we realized this was more than an awareness campaign; this was a movement. Makdim was creating a shift in the frum world toward prioritizing health, and we knew we shouldn’t stop there.

With a steadfast team and round-the-clock work, Makdim went from an ad campaign to a nonprofit organization in weeks. First, we expanded the focus: adding physicals, women’s exams, and other preventative care services. Then we built a website to accommodate appointment requests and set up a telehealth line to provide one-on-

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‫לזכות רפואת יעקב יוסף בן פיגא רבקה בתושח”י‬

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January 8, 2025

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P R O J E C T B Y:

E N D O R S E D B Y:

‫לזכות רפואת יעקב יוסף בן פיגא רבקה בתושח”י‬

Makdim is here to help you stay up to date with your health screenings and schedule your colonoscopy .

Call or text 718-925-2943

Visit makdim.org

Live to tell the tale This year could have been very different. Instead We’re so grateful to be celebrating another Yom Tov with Zaidy, healthy and full of joy. By taking proactive steps, early detection saved his life.

Your story is far from over—live to tell it.

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one help so we could handle the intake volume. After that, we decided to leverage the community’s enthusiasm and host an awareness event, which garnered hundreds of people in person and thousands more online.

Suddenly, community leaders, doctors and even those who had never given much thought to their health were reaching out, eager to join. By the time Makdim was a few months old, thousands of appointments had been made, hundreds of early-stage diseases were being detected, and countless lives were being saved.

Today Makdim is a full-fledged nonprofit organization with global impact, helping communities prioritize health through education, awareness events, reminders and logistical support. It’s a movement that started in Boro Park, but has already been replicated in the UK and Australia.

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Why do you think this campaign turned out to be so successful?

It’s all siyata d’Shmaya, of course. Beyond that, the idea was built upon a real need and a practical solution. The messaging came from people who understood the issue and why it was being ignored. Our message was clear: “A trip to the doctor can be lifesaving.” Our direct language, combined with handson support — from scheduling to reminders and transportation — broke down barriers that prevent people from seeking care.

But Makdim went beyond logistics. For example, during the summer, they arranged night hours for doctors and gave complimentary suppers to those who came for testing. The extent they go is unbelievable, and so are the results. Until this day, we get messages from people who tell us they were on the verge of a stroke, nearing a heart attack, or found early-stage cancer, and b’chasdei Hashem, they are now getting the care they need to live in health.

But our impact isn’t just local. Jewish communities throughout the USA and around the world are reaching out to replicate the model, and we’re so grateful we played a role in this life-saving movement.

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149

SAMKUP Tell us about an unexpected and hugely successful marketing moment. Who was the client, and what was the initial idea?

Definitely US mobile. What started out as a small, four-week trial in Monsey simply blew up.

What’s interesting is that unlike most of our campaigns, which are known for their out-of-the-box style, we took a simple approach with this one, highlighting the product with simple messaging — $8 a month.

When did you realize that this went beyond your expectations?

The company got almost a thousand calls in the first week. They couldn’t keep up with the volume; we had to halt the campaign for a few weeks while the company hired and trained new agents. The success of the campaign promoted the company to run a full, long-term campaign in all heimishe communities.

Why do you think this campaign turned out to be so successful?

Because it answered a need. People were paying $25 a month for just talk-and-text phone service, and they learned that they can get the same product for a third of that. When you have a good product, you just have to let the product speak for itself, without crafting an overly creative marketing approach.

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SKY MEDIA Tell us about an unexpected and hugely successful marketing moment. Who was the client, and what was the initial idea?

The client was Five30 Fitness Center in Boro Park. Leading up to their grand opening, we ran a campaign called “messages from you.” The idea was to influence people to act on what their inner voice is telling them — to show up for themselves and to work out. The text on the ads were reversed, and when held up to a mirror, the message became legible. We hired Devorah Schwartz for the grand opening, and we also involved her in the campaign.

When did you realize that this went beyond your expectations?

When we showed up at the event we’d coordinated and had to elbow our way through the crowd.

While strategizing whom we want to attract, we knew we were on the right track in terms of messaging and entertainment, but we didn’t anticipate the entire 18th Avenue in Boro Park looking like a parade of women and girls. We found out along with everyone else.

Why do you think this grand opening turned out to be so successful?

I think that there was a void in the market that was waiting to be filled.

The campaign spoke to the essence of every woman and girl who wanted an opportunity to exercise in a fun and safe environment.

When we rolled out the advertising campaign, everyone’s eyes were on it. Devorah Schwartz was a very onbrand choice for the clientele we were targeting, and she brought them all out that night.

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Was there any related promotional item that was distributed at the time?

Yes. There were a lot of free promos handed out, and even though you would think the marketing agency wouldn’t play a huge role in that, it kept us quite busy during the weeks leading up to the event.

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When Karen Wisinska went shopping one day at a Primark in Northern Ireland, she came home with more than she bargained for. Primark is a UK-based fashion brand, selling clothing, shoes and beauty products for low prices. When she opened her purchase, she saw something puzzling.

In the folds of the fabric was a yellowed piece of paper with “SOS! SOS! SOS!” scrawled on top. The rest of the paper was filled with handwritten Chinese characters, which she could not read.

When the note was translated, Amnesty International broke the news to her: The note was a cry for help, purportedly from a prison labor camp in China.

“We work fifteen hours every day and eat food that wouldn’t even be fed to ... dogs. We’re [forced to] work like oxen,” the handwritten note said in Chinese.

The message appealed to the international community to “condemn these human rights abuses by the Chinese government.”

This was not the first time that calls for help were found in items manufactured in China. One woman in Oregon found a call for help in a box of holiday decorations purchased at Sears. The note read, “If you occasionally buy this product, please kindly resend this letter to the World Human Rights Organization.” It went on to detail the harsh conditions of China’s notorious “re-education camps,” where prisoners were forced to manufacture goods for export, against international law.

These stories happened a number of years ago. The companies that sold the items all rejected the claims that they benefitted from forced labor, and said that they incorporated stringent measures to ensure that their products were ethically sourced.

So have things improved or have they gotten worse?

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THE EXPLOSION OF SUPER-CHEAP GOODS Shein, a manufacturer that specializes in inexpensive fashion, was first founded in 2008. By 2022 it had grown to become the world’s largest clothing retailer. According to a report compiled by Money.co.uk, Shein has taken over giants like Nike and Adidas as the most-Googled clothing brand, and Zara and Macy’s in online sales.

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Temu, another ultra-cheap retail website, exploded on the scene in 2022. In just a short time, it has grown into a shopping behemoth. It has targeted the U.S. market with aggressive advertising, famously spending $7 million on one single ad, with their current spending exceeding $5.17 billion since bulldozing onto the U.S. market.

The aggressive marketing tactics of these retail leviathans seem to have paid off. American shoppers have happily filled their carts with clothing, electronics, beauty products and all kinds of schmattes, with the rock bottom

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prices eliminating the need to carefully consider your purchases. After all, if a sweater costs just $7, what’s the worst thing that can happen? It’s too cheap to return, so it just goes into the garbage, and you’re only $7 poorer.

The price we ultimately pay, however, might be considerably more significant.

Every item that we purchase, whether from around the corner at a mom-and-pop shop or from halfway across the globe, has an entire index of costs behind the sticker price.

That price includes logistics, labor, tariffs and taxes, and marketing. The price we pay often includes another price most would be reluctant to pay if they were actually aware of it: extreme harm to the environment, use of toxic materials, invasion of privacy and human exploitation by aggressive, unethical marketers eager for your American dollars.

ENVIRONMENTAL COSTS You don’t have to be a crazed, blue-haired eco-warrior to care about the environment. After all, we’re lucky enough to live in a country that regulates the way factories can dis-

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163

EVERY TIME YOU VISIT ONE OF THESE SITES, THE COMPANY IS COLLECTING INFORMATION ABOUT YOU, FROM WHERE YOU LIVE, TO WHETHER YOU HAVE CHILDREN, TO YOUR PERSONAL TASTE

pose of their waste, and our waters and air are now cleaner than ever. We can all snicker at the latest ban on plastic bags and straws, assuring ourselves that people are deluding themselves by thinking that this will accomplish anything in the long run. But a polluted environment affects everyone, whether it’s a hemp-wearing hippie or a Wall Street trader. Microplastics, the latest scourge of the environment, have made their way into everything, including the fish we eat and the water we drink, and may be making us sicker.

What are most cheap goods made from? You guessed it: polyester and other synthetic fabrics, which are, essentially, another form of plastic. Additionally, manufacturing processes overseas, which do not have any of the environmental restrictions that the Western world imposes, dump tons of toxic waste into the water and air.

TOXIC DANGER Women’s accessories sold by Shein and Temu were found

by South Korean researchers to have toxic materials sometimes hundreds of times above acceptable levels. Children’s shoes were found to contain high levels of phthalates, a known carcinogen (cancer-causing chemical) that can disrupt the body’s natural hormonal balance. Phthalates are used to make plastic more flexible, and one pair of shoes sold

by Shein was found to have 229 levels above the legal limit of phthalates. Other known carcinogens such as formaldehyde and lead were also found to be at unacceptably high levels.

STRANGER DANGER Ever wonder why, after making a few purchases from Ali Express, you keep getting images of little boys in curly peyos popping up on your screen?

Even more disconcerting is the fact that they’re wearing cute

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matching Shabbos’dig pajamas. That’s because all of these firms use an incredibly effective form of data mining to figure out what kind of clothing you like, what demographic you belong to, and what kind of purchase you are likely to make next.

If you clicked on a cute Shabbos outfit, well, then you are very likely an Orthodox Jew, and now you’ll get dozens of suggestions from tichels to challah covers to custom upsherin peckelach. Every time you visit one of these sites, the company is collecting information about you, from where you live, to whether you have children, to your personal taste.

The Temu app is now the most downloaded app on the App Store, which just tells you how pervasive they have become, living silently on peoples’ phones while beckoning them to make just one more quick purchase.

THE HIGH HUMAN COST The highest cost yet may be the human cost. China’s factories are shrouded in mystery, and few know exactly what goes on there. Some light has recently been shed on the plight of the Uyghurs, a Muslim minority living in Northwestern China. The Chinese government has been aggressively targeting the Uyghurs, and penalizing them for

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holding on to their religion. Women who persist in wearing headscarves, or men who have beards that are “too long” for Chinese sensibilities, are sometimes sent to “re-education” camps, where many of them are then forced to manufacture the very goods that have come so cheaply to your door.

Forcing prisoners to manufacture goods for resale is a violation of international law.

Roizy, a heimish wife and mother, experienced firsthand what life is like in Chinese factories.

“My husband has an Amazon business, and sometimes we need to actually travel down to China to oversee the

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manufacture of the goods,” she explains. She got way more than she bargained for when one of their agents “invited” them to see what a workers’ dormitory looked like. Roizy was horrified at this invasion of privacy, but the agent persisted and led them into the workers’ private quarters.

“Consideration and respect for human beings is something that we are used to in the Western world, but in China, only one thing matters: money, and producing goods as quickly as possible so that they can make more money.”

Workers are recruited from rural villages and are housed in dormitories, where they live away from their families for months at a time.

“They travel to their home villages about once a year, and that’s the only time they see their families,” Roizy says.

Even the relatively affluent live lives dominated by work, and also work long hours and are separated from their families for great lengths of time.

“One thing that we never saw, throughout our visit to China, was a factory that was air-conditioned. The machines were well cared for, but the workers’ comfort was never considered,” Roizy adds.

A recent project placed undercover journalists with hidden cameras in factories that manufactured clothing for

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167

A RECENT PROJECT PLACED UNDERCOVER JOURNALISTS WITH HIDDEN CAMERAS IN FACTORIES THAT MANUFACTURED CLOTHING FOR SHEIN. WHAT THEY UNCOVERED WAS SHOCKING

Shein. What they uncovered was shocking. While officially Chinese policy is to have a workday no longer than eight hours, some of these workers were reportedly putting in seventeen-hour days, seven days a week. The only days off were one or two days per month. The first month’s pay was withheld, and penalties were invoked for every item that was subpar, with the predetermined amount deducted from their paltry salaries. In one factory, the workers made a daily base salary of $20, which would then be docked by $14 if any garments had mistakes.

This documentary ruffled many feathers, even from people who prefer not to think about where their clothes come from. After an initial expected period of denial and obfuscation, Shein finally admitted to “some” violations of their official policies, and declared, “We know we have a responsibility to safeguard the welfare of workers in our supply chain. In light of the recent report in the news, we launched an investigation into the claim that two of our suppliers had unacceptable working conditions at their facilities.”

However, even though many unsavory facts about these factories’ conditions have come to light, their popularity has continued to soar.

THE FUTURE OF CHEAP GOODS Congress has recently started to discuss methods of implementing stronger tariffs on goods imported from China. In a system that many frum Amazon retailers have decried, American sellers of goods that have been manufactured in China and imported by American companies often have excessive tariffs and fees imposed on them. On the other hand, Chinese companies can have their goods imported directly from China with much lower fees, as well as without the

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added expense of maintaining warehouses in the U.S. But what can we, the consumers, do? How can we resist the lure of that really cheap coat that looks just like a Moncler but costs under $100? Perhaps the answer is to look deep within ourselves, and to question if modern American consumer habits are consistent with our Torah values. The fashion industry, for many years, ran under the assumption that fashion has four seasons. With the meteoric rise of the disposable fashion juggernaut, fashion is now said to have 52 seasons. Buy it, wear it a few times, then dump it (don’t even bother washing it!) because now something else is trending.

Why are we jumping through all these hoops that have artificially been constructed for us and do not represent a value system we are aligned with? Perhaps we may have been too quick to embrace the fast fashion bandwagon. Perhaps we should be going back to the way we used to shop, investing in a few high quality pieces that could then be worn for a few years.

But we may be complicit in our own downfall by buying and disposing of clothing after a single season, and then complaining about having to go shopping… again.

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Motzei Shabbos, Parshas Va’eira

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Email: comments@thebpview.com | Fax: 718-408-8771 174

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January 8, 2025

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177

T Z V I K I

Tzviki teaches Moshe stretches to relieve his injured back and shows him how to work out in ways that won’t hurt him.

Moshe arrived ten minutes late to our final session, and started talking as soon as he saw me.

“This was a fun experiment,” he said, “but I don’t see this working-out thing working out for me.”

I wasn’t surprised, but a wave of disappointment washed over me.

It had only been five weeks since I bumped into Moshe, the exercise skeptic. We had such a strong start. After just two sessions, Moshe was even willing to try exercising on his own.

But then, the setback: He hurt his back, and I could sense that this was the beginning of his hesitation.

Even though we were able to relieve his pain by helping him move more deliberately, his motivation wavered. He almost skipped the fourth session, claiming he didn’t have time. And now, Moshe was making it official; this was just a “fun experiment” to him, not something he could commit to long term.

“I hear that,” I said, keeping my tone neutral. “You’re a busy guy, and you got hurt trying to exercise. I get how those things can discourage you. But can I ask you something?”

“Sure.”

“What went well for you over the last five weeks of exercising?” I asked.

“What went well?” Moshe echoed, sounding slightly thrown off as he stepped onto the box and nearly lost his balance.

“You tell me what went well,” he shot back, regaining his footing. “You’re the coach; aren’t you supposed to tell me how things are going?”

178

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January 8, 2025

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S M I T H

CHAPTER 6 OF 6 This was a delicate moment. If I handled this conversation right, I could get through to Moshe, the potential exerciser who was on the verge of giving up.

“I can see why you’d think that,” I responded calmly. “By the way, pick up the pace a little. We want to get your heart rate up.”

As Moshe began to step faster, I pushed gently. “Humor me. What did go well while you were exercising?”

Moshe thought for a minute, stepping off the box and moving on to the next exercise: lunges.

“Well, I felt more energized on the days I exercised,” he admitted, his voice less defensive now. “And even after, the next day, I felt… good. Besides the week when I threw out my back, my body felt looser, more ready to move.”

He lunged forward again. “I also noticed that things got easier. I mean, this warm-up was a struggle just five weeks ago, but now I can do it without thinking.”

As he bent down, crawling his hands forward into a plank, I could see the realization starting to set in.

“Hmmm,” I said, watching his form. “Now, what’s wrong with continuing?”

Moshe rolled his eyes. “First you want me to think about what’s working, and now you’re asking me what’s wrong?

“Well, it’s hard,” he continued, his breath growing shorter.

“It takes up time, makes me sweat, gets me out of breath… and besides, I don’t have time for this.”

If I had a penny for every time someone pulled the “no time” card…, I thought, but I kept my tone steady.

“You’re right; exercise takes time,” I agreed. “But as you just said, you felt more energized and found that even simple tasks became easier. Let me ask you: Did having more energy and feeling less worn out improve your productivity?”

Moshe stepped back onto the box, thinking. “I did notice that things got done quicker, and I was able to get more done,” he admitted.

“Exactly. Use this step as your active recovery,” I instructed.

“SO BY TAKING TIME TO EXERCISE, YOU FELT BETTER AND WERE ABLE TO ACCOMPLISH MORE. SOUNDS LIKE A SOLID RETURN ON YOUR INVESTMENT, DON’T YOU THINK?”

YOURSELF

“Control your breathing.”

As Moshe slowed his breath, he looked calmer, more reflective.

“Interesting,” I continued. “So by taking time to exercise, you felt better and were if he was shaking from exertion or frustration. able to accomplish more. Sounds like a solid return on your “Afraid?” Moshe scoffed as he stood up. “I’m afraid of investment, don’t you think?” nothing.”

Moshe wiped the sweat from his forehead and nodded. “It “You already see the value,” I pressed. “So what’s really does. But I know myself — I won’t keep it up on my own.” holding you back?”

“I know,” I agreed. “That’s why the Smith System exists.

He paused, then looked at me, more serious now. “HonWe become your partner — your chavrusa — and make sure estly? I’m afraid of hurting myself again. And I don’t want to this happens.” commit to something just to give it up later.”

Moshe shook his head, chuckling slightly as he returned “Look, I get it,” I said. “Life happens. Sometimes, the yetzer to his lunges. “So now you’re asking me to give up my time hara holds us back from starting something good. You see the and my money? Forget about it. I’m not going to pay to be torvalue, Moshe; don’t worry about five years from now. Take tured.” each week as it comes, and we’ll be here, supporting you “You call having more energy and being more productive along the way.” ‘torture’?” I challenged, grinning. “You’re focusing on the Moshe looked at me. I stared right back. journey, not the destination. When you go on a trip, do you He blew out a breath. “Fine,” he said. “I guess this means… enjoy the flight, the airport, all the running around?” you win.”

“No,” Moshe admitted.

I grinned and shook his hand. “No, Moshe,” I said. “This “Exactly,” I continued. “But you do it because you want to means you win.” get to your vacation spot. Exercise is the same. You don’t do it He gave me his signature smirk. “Of course,” he said. “See because you love it. You do it because it helps you show up as you next week.” your best self.”

THE END “No way,” Moshe said, shaking his head as he bent down into another plank. “Not going to happen.”

“What are you afraid of?” I Tzviki Smith is the owner of Smith System, which helps busy Jewish business owners bring fitness into asked as he held the plank, his their lives with personalized training at their home or office. He can be reached at 845-671-9945. body trembling. I couldn’t tell

The pull pattern is super helpful for everyday movements, like when you open WEEK 5: PULL a heavy door, grab groceries, or pull out a chair. Not only does it build strength in your arms and back, but it also helps improve your posture. When you do pulling movements, you strengthen the muscles in your upper back, which helps you stand and sit up straighter.

A great pulling exercise to try at home is the Bent-Over Row. You don’t need fancy equipment; you can use water bottles, cans or even a backpack filled with books as weights.

Here’s how to do it: 1. Stand with your feet hip-width apart and slightly bend your knees.

2. Lean forward at your hips, keeping your back straight and chest up, so your body is almost parallel to the floor.

3. Hold your weights (or household items) with your arms hanging down toward the floor.

4. Pull the weights up toward your waist, squeezing your shoulder blades together, like you’re pulling something toward you.

5. Slowly lower the weights, and repeat ten to fifteen times.

This will help build strength and improve posture.

180

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January 8, 2025

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TO BE CONTINUED...

‫ּתֹוָרה‪.‬‬ ‫אְרְגְ ְנְ ס‪ִ​ִ ,‬אין ַ​ַּתְלְ מּוד ָ‬ ‫צּוָמ ְ‬ ‫ָ‬ ‫ֹלא ִ​ִמ ָ​ָּב ְ​ְעָיָ א ָ​ָק ָ​ָא ַ​ַמר‪ֹ ,‬לא ִ​ִמ ָ​ָּב ְ​ְעָיָ א‪...‬‬

‫ייֶע ֶ​ֶרע ִ​ִקיְנְ ֶ​ֶדער! צּוִלִ יּב ִ​ִדי ֶ​ֶרעִגִ ירּוְנְ ְגְ ס ְ​ְּפ ֶ​ֶרעׁשּור ִ​ִאיז אּוְנְ ז‬ ‫ַ​ַט ֶ‬ ‫אְטס ֶ​ֶקעְגְ ן ִ​ִדי ִוִ ויְנְ ֶ​ֶטער‬ ‫צּוְּב ֶ​ֶרעְנְ ֶגֶ ען ִ​ִדי ַ​ַׁש ְ‬ ‫עְר ְ‬ ‫ֶגֶ עלּוְנְ ֶגֶ ען ַ​ַא ֶ​ֶה ְ‬ ‫יֶׁשע‬ ‫עָפאִנִ ֶ‬ ‫אקּוֶמען ַ​ַא ֶ​ֶטעֶלֶ ָ‬ ‫ֶ‬ ‫אְּבן ׁשֹוין ַ​ַּב‬ ‫ְ​ְק ֶ​ֶרעְנְ ק! ִ​ִמיר ָ​ָה ְ‬ ‫ייֶען ֶ​ֶעס ׁשֹוין ַ​ַהייְנְ ט‬ ‫עְרן‪ ,‬אּון ִ​ִמיר ֵגֵ ֶ‬ ‫עִטיגּוְנְ ג פּון ִ​ִדי ֶ​ֶעְלְ ֶ​ֶט ְ‬ ‫אְׁש ֶ​ֶט ִ‬ ‫ַ​ַּב ְ‬ ‫אְק ֶ​ֶטער ָגָ אְלְ ְ​ְד ְ​ְׁש ֵ​ֵטיין ָוָ ואס ָ​ָהאט‬ ‫אַדאְנְ ֶ​ֶקען ָ​ָד ְ‬ ‫אְכן! ְ​ְכ’ִוִ ויל ַ​ַּב ַ‬ ‫ַ​ַמ ְ‬ ‫אְראֹויס ֶגֶ‬ ‫עְקט‪...‬‬ ‫ויְכ ִ​ִטיְגְ ן ְ​ְּפ ָ​ָראֶיֶ ְ‬ ‫ערּוְקט ֶ​ֶדעם ִוִ ְ‬ ‫ְ‬ ‫טּוְּפט אּון ָ​ָפ ְ‬ ‫עְׁש ְ‬ ‫צּוֶגֶ ְ‬

‫ֶ​ֶדער ְ​ְמַנַ ֵ​ֵהל ֵגֵ ייט‬ ‫קּוֶמען‬ ‫עְצט ַ​ַא ַ​ַרייְנְ ֶ‬ ‫ֶיֶ ְ‬ ‫אֹויף ַ​ַא ָ​ָּפאר ִ​ִמינּוט!‬

‫אְק ֶ​ֶטער‬ ‫ָ​ָד ְ‬ ‫ָגָ אְלְ ְ​ְד ְ​ְׁש ֵ​ֵטיין?!?!?!‬ ‫ֵנֵ ייייין‪...‬‬

‫ויְכ ִ​ִטיג‪.‬‬ ‫ְ​ְמַנַ ֵ​ֵהל‪ְ​ְ ,‬ס ִ’ִאיז ְ​ְק ִ​ִר ִיִטיׁש ִוִ ְ‬ ‫אְק ֶ​ֶטער “ָגָ אְלְ ְ​ְד ְ​ְׁש ֵ​ֵטיין” ֶ​ֶקען‬ ‫ָ​ָד ְ‬ ‫יְׁשט ְ​ְּכ ַ​ַדאי‪...‬‬ ‫יְׁשט‪ֶ​ֶ ...‬עה‪ְ​ְ ...‬ס ִ’ִאיז ִנִ ְ‬ ‫ִנִ ְ‬

‫עֶׁשען‪ָ​ָ ,‬דִוִ ְ​ְד’ל? דּו‬ ‫ָוָ ואס ִ​ִאיז ֶגֶ ֶ‬ ‫עְד ְ​ְסט ְ​ְׁש ֶ​ֶטעְנְ ִ​ִדיג ְ​ְקָלָ אר!‬ ‫ֶ​ֶר ְ‬

‫געמאלן דורך‪ :‬זמורה סטודיו | געשריבן דורך‪ :‬מ‪ .‬הערשקאוויטש‬

‫עְדט ִזִ יְך פּון ֶ​ֶדעם‬ ‫ְ​ְס ֶ’ֶר ְ‬ ‫אֶסעֶלֶ ע‪...‬‬ ‫עְס ִ​ִט ְיְר ְ​ְטן ָיָ ֶ‬ ‫ַ​ַא ֶ​ֶר ְ‬ ‫עְכ ִ​ִטיְגְ ן ַ​ַאז ֶ​ֶדער‬ ‫אְר ֶ​ֶד ְ‬ ‫ִ​ִמיר ַ​ַפ ְ‬ ‫אְק ֶ​ֶטער ֶוֶ ועְלְ ֶ​ֶכער‬ ‫יֶׁשער ָ​ָד ְ‬ ‫אִּב ֶ‬ ‫ַ​ַא ַ​ַר ִ‬ ‫רּוְפט ִזִ יְך “ָגָ אְלְ ְ​ְד ְ​ְׁש ֵ​ֵטיין” ִ​ִאיז‬ ‫ְ‬ ‫ַ​ַאייְנְ ֶגֶ עטּוְנְ ֶ​ֶקען ִ​ִאין ִ​ִדי ַ​ַמ ֲ​ֲע ֶ​ֶׂשה‬ ‫עְרן ָ​ָקאּפ!‬ ‫ִ​ִּביז ִ​ִא ֶיֶּב ְ‬

‫אְסט‬ ‫ֱ​ֱא ֶ​ֶמ ְ​ְת ִ’ִדיג‪ְ​ְ ,‬ס ַ’ַּפ ְ‬ ‫יְׁשט ַ​ַפאר ַ​ַאייְך‪ַ​ַ ...‬א‬ ‫ִנִ ְ‬ ‫גּוְטן ָ​ָטאג! ַ​ַאייְלְ ט ִזִ יְך‬ ‫ְ‬ ‫אקּוֶמען‬ ‫ֶ‬ ‫צּוצּוֵגֵ יין צּו ַ​ַּב‬ ‫אְטס!‬ ‫ִ​ִדי ַ​ַׁש ְ‬

‫קּוֶמעְנְ ִ​ִדיֶגֶ ע ָוָ ואְך‬ ‫אְרֶזֶ עצּוְנְ ג ֶ‬ ‫ָ​ָפ ְ‬

‫אְק ֶ​ֶטער‬ ‫עְכ ִ​ִטיְגְ ן ַ​ַאז ָ​ָד ְ‬ ‫אְר ֶ​ֶד ְ‬ ‫קּוְר ְ​ְצן פּון ְ​ְפ ִ​ִר ֶיֶער‪ִ​ִ :‬די ִ​ִקיְנְ ֶ​ֶדער ַ​ַפ ְ‬ ‫ִ​ִאין ְ‬ ‫ָגָ אְלְ ְ​ְד ְ​ְׁש ֵ​ֵטיין ְ​ְׁש ֵ​ֵטייט אּוְנְ ֶ​ֶטער ִ​ִדי ְּגְ ֵנֵ יבֹות אּון ֶ​ֶדעם ַ​ַּבאׁשּוְלְ ִ​ִדיְגְ ן‬ ‫עִצין‬ ‫עֶד ִ‬ ‫אְר ִ​ִּביְנְ דּוְנְ ג צּו ִ​ִדי ֶ​ֶמ ֶ‬ ‫אֶסעֶלֶ ע‪ָ​ָ .‬דִוִ ְ​ְד’ל ַ​ַהאְלְ ט ַ​ַאז ְ​ְס ָ’ָהאט ַ​ַא ַ​ַפ ְ‬ ‫ָיָ ֶ‬ ‫אזּוְכן‬ ‫ייֶען ַ​ַּב ְ‬ ‫אֶסעֶלֶ ע‪ֵ .‬זֵ יי ֵגֵ ֶ‬ ‫עְּבט ַ​ַפאר ָיָ ֶ‬ ‫אְק ֶ​ֶטער ָגָ אְלְ ְ​ְד ְ​ְׁש ֵ​ֵטיין ֶגֶ ְ‬ ‫ָוָ ואס ָ​ָד ְ‬ ‫יְׁשט ַ​ַא ַ​ַרייְנְ צּוָלָ אְזְ ן‪.‬‬ ‫אֶפעְלְ ט ֵזֵ יי ִנִ ְ‬ ‫אֶסעֶלֶ ע‪ָ​ָ ,‬א ֶ​ֶּבער ֶ​ֶדער ָ​ָא ִ​ִפ ִיִציר ַ​ַּב ֶ‬ ‫ָיָ ֶ‬ ‫קאפיטל‬

‫ייֶען ֶ​ֶקעְגְ ן ַ​ַא‬ ‫ִ​ִמיר ְ​ְׁש ֵ​ֵט ֶ‬ ‫עְר ֶ​ֶטער ָזָ אק‪..‬‬ ‫עֶכ ְ‬ ‫צּוֶלֶ ֶ‬

‫י”ז‬

‫יְׁשט ֵ​ֵקיין‬ ‫ַוַ ואּו? ְ​ְכ’ֶזֶ ע ִנִ ְ‬ ‫יְׁשט ֵ​ֵקיין ָזָ אק‪.‬‬ ‫עֶכער אּון ִנִ ְ‬ ‫ֶלֶ ֶ‬ ‫נּו‪ֱ​ֱ ,‬א ֶ​ֶמ ְ​ְת ִ’ִדיג‪.‬‬ ‫ְ​ְס ִ’ִאיז ַ​ַאן‬ ‫אֹויְס ְ​ְדרּוק!‬ ‫ְ‬

‫עְרן ִ​ִס ֶיֶרעֶנֶ עס ִ​ִמיט‬ ‫לּוְצלּוְנְ ג ֶ​ֶה ְ‬ ‫ִוִ וי ֶגֶ עֶוֶ ועְנְ ִלִ יְך ֶוֶ ועְלְ ן ִ​ִמיר ְ​ְּפ ְ‬ ‫עָמאְלְ ט‬ ‫לֹויְפן! ֶ​ֶד ָ‬ ‫ייֶען‪ ,‬אּון ַ​ַאֶלֶ ע ָ​ָּפאִלִ ְיְצַיַ אְנְ ְ​ְטן ֶוֶ ועְלְ ן ְ‬ ‫עַר ֶ‬ ‫ייֶפ ַ‬ ‫ַ​ַפ ֶ‬ ‫אֹויְסִנִ ְיְצן ִ​ִדי ֶגֶ עֶלֶ עְגְ ְנְ ֵ​ֵהייט ַ​ַא ַ​ַרייְנְ צּוֵגֵ יין ִ​ִאיֶנֶ עֵוֵ וייִנִ יג‪.‬‬ ‫ֶוֶ ועְלְ ן ִ​ִמיר ְ‬

‫עֶטער‪...‬‬ ‫ַ​ַא ָ​ָׁש ָ​ָעה ְ​ְׁש ֶ​ֶּפ ֶ‬

‫עְס ֶ​ֶטער ַ​ַאייְנְ ַ​ַפאל!‬ ‫ַ​ַא ֶ​ֶפ ְ‬ ‫ְ​ְס ִ’ִאיז ָ​ָּפׁשּוט‬ ‫עֶׁשען‪...‬‬ ‫יְׁשט ֶגֶ ֶ‬ ‫ִנִ ְ‬

‫ֵזֵ יי ֶזֶ עֶנֶ ען ֶגֶ עַגַ אְנְ ֶגֶ ען‪...‬‬ ‫אְרְגְ ן‬ ‫ְ​ְמ’ֵגֵ ייט ַ​ַא ֵ​ֵהיים‪ָ​ָ .‬מ ְ‬ ‫ֶוֶ ועט ֶ​ֶמען ַזַ יין ְ​ְקלּוֶגֶ ער‪.‬‬

‫אְכט‪ֲ​ֲ ,‬ח ֵ​ֵב ִ​ִרים‪.‬‬ ‫גּוֶטע ַנַ ְ‬ ‫ַ​ַא ֶ‬ ‫ְ​ְס’טּוט ִ​ִמיר ַלַ ייד‪ָ​ָ ,‬א ֶ​ֶּבער‬ ‫יְׁשט ֵ​ֵקיין ֵ​ֵאיין‬ ‫ְ​ְכ ָ’ָהאּב ִנִ ְ‬ ‫עִדיֶגֶ ע ַזַ אְך צּו ָזָ אְגְ ן‪...‬‬ ‫אֶכ ִ‬ ‫ַלַ ֶ‬

‫ְ​ְכ’ֶוֶ ועל ַ​ַאייְך‬ ‫ָזָ אְגְ ן ָוָ ואס‬ ‫עְצט‬ ‫ְ​ְס’ֵגֵ ייט ֶיֶ ְ‬ ‫עֶׁשען‪...‬‬ ‫ֶגֶ ֶ‬

S T I W F O S T I B SHEVY HOLLANDER

A LITTLE BIT OF SCIENCE WONDER

SETTING COMMON MIS TAKES STRAIGHT AND

F: O E C A F G N I G N THE CHA

1971

5.25-inch floppy disks are introduced

by Shugart Associates.

They have a storage capacity of between 360 KB and 1.2 MB.

188

The first compact disk, the CD-DA (digital audio), is released. It could only hold audio files, and allowed for around 74 minutes of audio.

1982

The first CDROM (readonly memory) is introduced.

It can hold data as well as audio and is not erasable.

It has a storage capacity of 553 MB.

1999 The Boro Park View

EPTIONS

PORTABLE DATA STORAGE

1976

1985

CLARIFYING MISCONC

Concentrated tea that is used as a base for tea or in recipes has for some reason been named “tea sense” by many, especially in the frum world. The real name for it, though, is “tea essence,” (pronounced tea ESSuhns).

During a kidney transplant, unless they are severely enlarged or causing issues, the recipient’s malfunctioning kidneys are usually not removed. They are simply left in place and gradually shrink over time.

8-inch memory disks are introduced

by IBM, known today as “floppy disks.”

They could hold 80 KB (0.08 MB) of memory.

OOPS!

The first DVD (digital versatile/ video disc) is released with a storage capacity of 1.46 GB.

The first erasable data CD, CD-RW (ReWritable), is introduced, and can hold 650 MB of data.

1996

1997

The first USB flash drive is patented by the Israeli company M-Systems (the company is purchased by SanDisk in 2006). The original flash drive can hold 8 MB.

That same year, the first SD (secure digital) card is introduced by SanDisk, Panasonic and Toshiba with a storage capacity of 16 MB.

1999

FLOWER POWER

T

TANACH TEASER WHEN DOES IT OCCUR THAT THERE IS AN ENTIRE MONTH WHEN NO BAR MITZVAHS ARE CELEBRATED?

T MARK THE SPO

N

Y

Use the following letters to list 5 words, each using 7 letters and up. Only the center letter must be used, and letters can be repeated. Bonus points for pangrams (words that use all seven letters).

’S SNAPSHOTS OF THE WORLD

A E

H P

LIN THINK OF THE

K

Find a common factor for this group of four words 1.

ark

2.

miss

3.

ore

4.

con

BEAUTY

Iceland’s Gullfoss Falls that descends 105 feet into the Gullfossgjufur Canyon is particularly ethereal in the winter. The waterfall partially freezes over, and a thick blanket of pristine white snow blankets its surroundings.

IND TEASE YOUR M A COWBOY RODE INTO TOWN ON FRIDAY. HE STAYED IN TOWN FOR THREE DAYS AND RODE OUT ON FRIDAY. HOW IS THAT POSSIBLE?

Answer: His horse’s name is Friday.

S LAST WEEK’S ANSWER

THINK OF THE LINK

FLOWER POWER PANGRAMS:

Find a common factor for this group of four words:

downhill

1.

2.

3.

4.

downwind lowdown widowhood wildwood woodwind

elder blue goose straw

These are different types of berries.

TANACH TEASER

OTHER WORDS:

O N

D W L

H I

Raw meat that has been slaughtered is assur to cook and eat because of the blood it contains, and salt is permitted to eat. But put the two together, and the salt draws out the blood, and now the meat may be cooked and eaten, while the salt becomes unkosher.

January 8, 2025

The Boro Park View

www.thebpview.com · 718.408.8770

189

NARY ADD TO DICTIO

WORDS YOU MAY NOT KNOW THAT SAY THINGS IN A WHOLE NEW WAY

The word spinach, similarly to the way the vegetable grows, can be used to describe an untidy overgrowth, such as an untended lawn or mop of hair.

So what will I do with this spinach for the wedding?

SAY IT WITH A TWIST WE SURELY SHALL SEE THE SUN SHINE SOON.

SO RANDOM! While polar bears look white, under their thick fur, there’s jet-black skin.

What’s more is that their fur is not white, but translucent. It only appears white because of the light it reflects.

RECORDED! THE STATE OF TEXAS BROKE THE MOST RECORDS THIS PAST YEAR, WITH 23 OF THE 2024 GUINNESS WORLD RECORDS BEING SET BY TEXANS! AMONG THEM WAS THE BIGGEST CHARCUTERIE BOARD, THE FASTEST TIME TO EAT A MUFFIN, THE FASTEST TIME TO EAT SIX GLAZED DOUGHNUTS, THE FASTEST HALFMARATHON WHILE WEARING HANDCUFFS, AND THE LONGEST FEMALE SURVIVOR OF AN ARTIFICIAL DOUBLE HEART VALVE REPLACEMENT.

WHAT DO YOU KNOW? We welcome local trivia, historical facts and photos, and Torah-themed riddle submissions. We’d also love to hear if you have additional answers to our puzzles!

Email comments@thebpview.com to add your very own bits of wits.

Please include your name and contact information.

190

The Boro Park View

Bentzy Kahn, 6, Satmar

Yitty Goldstein, 7, Satmar

Esty Waldman, 7, Satmar

CONGRATULATIONS TO THE WINNERS OF COLOR ME PRETTY!

‫אן‬ ‫אלטע‬ ‫מנהג‬

Riki Gross, 9, Klausenberg

‫חתנים און בני המשפחה‬

‫ס’זאל נישט‬ ָ ‫טוען פעולות‬ ‫שולט זיין עין הרע בעת שמחתם‬ (‫)תשב"ץ קטן סי' תס"ד‬

‫זיך איינצושרייבן אראפצונעמען עין הרע רופט‬

718.705.5182 Thank you to the hundreds of readers who sent in beautifully colored pages! Keep coloring!

subscribe@einyyeshuah.org

January 8, 2025

The Boro Park View

www.thebpview.com · 718.408.8770

191

V

G T B

L

I

K

N

C Y M I E

S

H

T

O

Find words on the board containing four letters or more.

Letters of a word must be connected in a chain (each letter should be adjacent to the next either vertically, horizontally or diagonally), and each letter can only be used once in a given word.

The following are not allowed in Boggle: Adding “s” to a word • Proper nouns • Abbreviations • Contractions • Acronyms

U

D O E D

PLAYING RULES:

P

1. Gather round the table to play a family game of Boggle, using this Boggle board.

2. Once you have a winner, fill out the form below in its entirety 3. Email the form to comments@ thebpview.com or fax to 718-4088771 by Sunday at midnight.

4. Two winners will be drawn each week, each of whom will receive a $15 gift card at Judaica Corner!

A

HOW TO PLAY:

R

BOGGLE TOURNAMENT

Family name: ___________________________________________________________________ Phone: ___________________________________________________________________________ Full mailing address: _________________________________________________________ Full name of winner: _________________________________________________________ Amount of points: ____________________________________________________________ Full names of competing players:

List some words only the winner found:

4-letter words: 2 points | 5-letter words: 3 points | 6-letter words: 5 points | 7-letter words: 7 points | 8-letter words: 9 points | 9+ letters: 12 points

_______________________________________

________________________________________

_______________________________________

________________________________________

_______________________________________

________________________________________

_______________________________________

________________________________________

HINT

_______________________________________

________________________________________

POINTS

Each Boggle board hides a word of nine letters or more!

The longest word found on the board: __________________________________ A new word you learned from the board: _______________________________ Only complete forms will be entered into the drawing.

192

The Boro Park View

SUDOKU CHALLENGE INTERMEDIATE

8 7

6

7

5 1 3 7 9

2 1 5 5

3

BOGGLE WINNERS 2

1 8 7

5

WINNER 1 FAMILY NAME:

Horowitz, 718-xxx-0376 NAME OF WINNER:

Blimi

AMOUNT OF POINTS:

50

NAMES OF COMPETING PLAYERS:

6

3 8 4 6 2 9 7 5

Mommy, Rivky

SOME WORDS ONLY THE WINNER FOUND:

drone, spelt, sponge, dear, lemon THE LONGEST WORD FOUND ON THE BOARD:

legendary

A NEW WORD LEARNED FROM THE BOARD:

genre

WINNER 2 FAMILY NAME:

Berg, 347-xxx-5609 NAME OF WINNER:

ADVANCED

4

9 5

Shaindy

6 9

AMOUNT OF POINTS:

81

5

4 2 8 5

1 3 7 2 3 9 8 1 1 2 8 3 6 1 2 4

NAMES OF COMPETING PLAYERS:

Suri, Chaya’la

SOME WORDS ONLY THE WINNER FOUND:

lemon, drone, bravo, melon, abode

THE LONGEST WORD FOUND ON THE BOARD:

lender

A NEW WORD LEARNED FROM THE BOARD:

ponder

LAST WEEK’S BONUS WORD: LEGENDARY

WINNER:

To claim your prize, bring this page to Judaica Corner.

The Boro Park View

193

COLOR ME PRETTY Filling in lines with shades of color is an age-old activity that is as soothing as it is enjoyable.

Grab a pack of color pencils or gel pens to find out why coloring isn’t only for children!

Email your completed page to comments@thebpview.com by Sunday at midnight for a chance to win $10 at Ice Cream House!

Name:___________________________________________________________________________________________________

Phone:_______________________________________________________

Mailing address:_________________________________________________________________________________________________________________________________________________________

Congratulations to

RIVKY FRIED

718-xxx-4777

for winning last week’s drawing!

Your Ice Cream House gift card will be mailed to your address.

194

The Boro Park View

00 DARK BLUE

0 YELLOW

1 GRAY

2 BROWN

3 SKY BLUE

L I S S A U E R

4 LIGHT BLUE

5 BLUE

6 BEIGE

7 RED

8 BLACK

9 PURPLE

Send your colored page to The Boro Park View to enter a drawing for a chance to have your artwork featured in our pages and win $10 at Toys4U! Four lucky winners will be announced each week.

To enter the raffle, email your colored page with your full name to comments@thebpview.com or mail it to 1274 49th Street, Suite 421, Brooklyn, NY 11219. Submissions will be included in the drawing only if all information is filled in.

Name:______________________________________________________________________________________________________________________________________________________________________ Phone:_______________________________________________________ Age:_____________________

School:____________________________________________________________________

The Boro Park View

Feel free to photocopy this coloring page for the entire family.

B R A C H A L A

195

Classifieds FOR SALE NEOCATE/BABY FORMULA

Neocate $46.99 per can. Kendamil Similac L’Mehadrin in stock!!

We buy off any formula for a good price and trade as well. Call for other types of formulas.

New! Option of shipping case of 6 Kendamil directly to you from England. Formula Trade 347.369.4886 BEBE ORGANIC SET Looking to sell a natural color bebe organic set, size 3 mths, with matching bonnet and blanket, beautiful for vachnacht. Please call 347 382 0905

GYM MATS FOR SALE 6ft. by 2ft. by 2in. thick- $40.

10ft. by 4ft. by 2in. thick$120. Delivery available for bulk orders. For all other gym equipment or inquiries:845-729-9013/ infogymnastx@gmail.com MINK COAT Designer high quality black mink coat for sale. Size 12-14.

Excellent deal. Call 347 623 0230

REAL ESTATE MIAMI BEACH Newly renovated beautiful ocean view 1 bedroom apt. for rent. 347.760.0570 FLORIDA RENTAL Beautiful 3 bedroom 3 bath villa with inground heated pool and hot tub available in North Miami, Price per night $389. Pictures available. Call/ Text 845-327-7153

CANON CAMERAS 2ND HAND Snap Source 87 Penn St suite 111 Sunday 1:30-2:30, Tue 8:30-9:30. 347-871-2330 Shipping $10. Beautiful G16 in stock DOONA STROLLER Doona Stroller, multiple colors available! cll/txt 1-201614-4045 APPAMAN COATS Boy’s Down Filled Appaman Black Puffy Coat Current Season Now selling for $70.

Limited Sizes Available. Call/ Text 347.640.1927

WEST PALM BEACH APT. FOR SALE Century Village-Golf Edge, 1 ½ bedroom apt. 2 baths, Brand new appliances, Ready to move in now. Price $200K or best offer. Call: 845.325.0500 WEST PALM BEACH No. 1 Real Estate Broker.

Aaron Rose 561.308.5766

REMOVE AN AYIN HORA!

BY RABBI SHMUEL ECKSTEIN

ENDORSED BY MANY RABUNIM

718.705.5182 subscribe@einyyeshuah.org

PARNASSAH

196

SHIDDUCHIM

HEALTH

The Boro Park View

NACHAS

CHILDREN

January 8, 2025

www.thebpview.com · 718.408.8770

SUCCESS

SHALOM BAYIS

4 BEDROOM APT BP, Beautiful 4 Bdrm, 2 Bath apt for rent, porch, NU & 40th. Call/Text 718-419-0776 or 347-631-9535

WEST PALM BEACH FLORIDA For the best Real Estate deals call Mrs. Debby Schwartz 203.667.2785

LINDEN LUXE

MIAMI BEACH FLORIDA Carriage Club North, beautiful 2 bedroom, 2 bath, ground floor, for rent. Call: 347.499.0031

New Pristine Cathedral Ceiling House. 6 bedrooms. 3 bathrooms, jacuzzi. Sleeps 20+.

Stocked Playroom.

Swing Set. Trampoline, gameroom. All Amenities. 5 min to shul.

3 blocks to grocery/ pizza store. Avail for Shabbos/ Weekday. call/text 718989-1406.

OFFICE SPACE For rent: Beautiful office space PRIME LOCATION 3,000 sqf Broadway & union ave. 929-675-8243 LAKEHOUSE VILLA Luxurious 3 bedroom lake house villa in Case Grande Arizona. Private pool fully stocked kosher kitchen.

520.251.4459 BEAUTIFUL VILLA RENTAL Beautiful villa in serene area outside Monroe. 9 couple rooms, teen room 8 beds and many kids mattresses. Huge private pool with stunning grounds. New!!! Jacuzzi Hot tub. Pictures at hotelfifteen. com .still avail for sukkas 845 837 5662

WEST PALM BEACH FOR SALE Wellington M, 2 Bedroom apt. Ground Floor FOR SALE. Call: 347.760.0639 NORTH MIAMI FL 2-bedroom, 2-baths with private heated pool and spa.

Call/Text: 917-382-4810, email: 1752nmb@gmail.com www.themangotreat.com MONSEY VACATION/ SIMCHA RENTAL Beautiful fully furnished Shabbos equipped 6 bedroom 4 bath house Highview/ College. Call/ whatsapp 718541-0292 VILLA IN CASA GRANDE ARIZONA Gorgeous upgraded villa available. 14 comfortable beds, 3 baths, kosher kitchen.

Beautiful private backyard with heated pool. Near Shul & Grocery. Call/text 929-592-0368 / 929-441-5709 Arizonakoshervilla.net. Villa in Tuscon also available.

PLEASE CUT AND SHARE

Current Career Opportunities in Brooklyn & Surrounding Areas REFER A CANDIDATE, GET $500 ONCE HIRED



Chief Human Resources Officer (Healthcare)

$200k-$300k Williamsburg

Payroll Director (Healthcare) $125k-$175k Brooklyn

Commercial Lines Dept Manager (Insurance) $95k-$120k Brooklyn

Service Coordinator Supervisor (Healthcare) $85k-$120k Williamsburg

Personal Lines Dept Manager (Insurance)

CEO (Lab Exp Required) $200k-$300k Hybrid

Director Of Operations/ office Manager

Physician (P/T)

$70k+ Great Neck NY

Offering Equity Tri State Area $100k-$150k Queens NY

Email: Peri@ SwiftStaffingGroup.com

Email: AdinaS@ SwiftStaffingGroup.com

Sales Rep/Outside Sales $80k-$100k+ Commissions Wood-Ridge NJ

HR Manager (ABA)

Email: Rivka@ SwiftStaffingGroup.com

Director Of Billing

$100k-$130k Brooklyn NY

$85k-$110k Brooklyn, NY

Email RL@ SwiftStaffingGroup.com

Jr Accountant (Healthcare)

Industrial Mechanic

$75k-$110k Brooklyn

Office Admin (Financial Services) $70k-$80k Flatbush

$120k-$170k Newark, NJ

Salesperson (Exp Required) $60k-$80k + Commissions NJ

Physicians Assistant (Spanish Speaking)

Payroll Specialist (Healthcare)

$70-$75/Hourly Long Island

$60k-$90k Brooklyn

Account Manager (Logistics) $40k-$50k Boro Park

P&C Insurance Underwriter $50/Hourly Boro Park

Front Desk Receptionist (Healthcare) $25/Hourly Brooklyn

Customs Broker

$25/Hourly Boro Park

Email: ChanaG@ SwiftStaffingGroup.com

Email: Yisroel@ SwiftStaffingGroup.com Life Insurance Agent Commission Based NY/NJ

IT Tech Level 3 $180k-$200k Brooklyn

Executive Assistant (Female Office) $75k Brooklyn

Email: EstyR@ SwiftStaffingGroup.com Experienced Auditor $65k-$85k Remote

Email: Sophia@ SwiftStaffingGroup.com

Email ChanaF@ SwiftStaffingGroup.com

Salesman (IT)

Controller

$50k-$60k Staten Island

$120k-$150k Brooklyn

Traveling Medical Assistant $30/Hourly Brooklyn

$60k-$100k Brooklyn, NY

Accounts Receivable

Email: RickyR@ SwiftStaffingGroup.com

For a full list of open positions Email: Info@SwiftStaffingGroup.com Call/text/whats app: 732-800-7633 Find our Monsey/Upstate career opportunities in the Monsey View & Our Lakewood career opportunities in the Lakewood Vibes

STRICTLY CONFIDENTIAL & COMPLETELY FREE TO APPLY

Classifieds LINDEN VACATION Exlusive brand new fully- furnished house, all amenities. included, sleeps 11 +2 cribs 7 min walk to shuls option to add shabbos food (monthly rates available)/Text 601- 675-2665/ Crownprincevilla@gmail.com

SURFSIDE SHORT TERM RENTAL Newly renovated Fully Furnished beautiful 1 bed 2 bath apt. 91st and Collins, walking distance to Shul, daily, weekly rental. across from beach. Call/Text/ WhatsApp 917 705-9667

LINDENNJ METZIA Dream Vacation Rental. Short or long-term stays available.

Sleeps up to 21 guests.

Located at 315 Morningside, across from Bobov. Special discounted rates! Call: 917633-6607

BLOOMING GROVE Beautiful house with 12 beds in Blooming Grove available to rent for weekday / weekend .special weekend price $1100 please call 8452485407

PRIVATE HOUSE SHORT TERM Fully equipped furnished 7 bedroom house (18+beds) with linen/towels hotel style in Blooming Grove. Rent for days, weeks, or weekends.

Breathtaking beautiful grounds. Call/text 845-2385633 AIRMONT RENTAL Book your next vacation!

5 bedroom 3 bathroom magnificent villa serene property in Airmont. Fully furnished ALL amenities included! 347-420-4945 6 BEDROOM VACATION RENTAL New luxurious house near KJ available for day, week, weekend. Stocked kitchen, linen, towels. Beautiful outdoor furniture. Call/text 917-652-1468 FURNISHED BSMT FOR RENT Ave J & East 2nd, beautiful newly renovated 1 bdrm furn apt. 347-461-0713

Custom Made

&

The Boro Park View

MONTICELLO A nice private house is available for weekends/ midweeks, in the heimishe area. Linen & towels etc. included. 549$-(weekends) please call 718-614-4368 “come and relax” FOR SALE 42th / 10th nice flat condo 4 bedrooms 2 bath with porch, 2nd floor, great condition call or text 845.445.6108 AVE I AND EAST 13TH ST

Walk-in basement 2 bedroom apt plus Studio apt (can be combined as 3 bedroom). Tiled floors, remodeled. Furnished/ unfurnished. Washer, Dryer (hookup). 347489-7727

TABLE PADS GLASS TOPS

198

STORE FRONT Prime location 14/45 store front walk-in, great for sheitel macher, Barber, etc. approx 400 sq ft. Contact the broker: 718-490-0825

DAYCARE SEEKING Teachers NYS certified and assistants. Ft/Pt opportunities available. please email: School718438@ gmail.com F/T PERMANENT SUB BY of Boro Park Preschool is looking for a full-time permanent substitute. Hours: 8:45-4:00. Call Tzipora 718435-5755 Ext. 263 or email resume: preschoolbybp@ bjbp.org.

DAYCARE SEEKING Teachers NYS certified and assistants. Ft/Pt opportunities available.

Please email: School718438@ gmail.com JOBS AVAILABLE

Part-time & Full-time jobs available. Email TopPartTimeJobs@ gmail.com IT TECHNICIAN Heimishe office in Boro Park is seeking a full time IT technician. Must have experience in Azure. Please send resume to: itjob0924@ gmail.com or fax to: 718-2286350 GREAT OPPORTUNITY

Seeking an outgoing candidate with office experience for a parttime outside sales role.

Strong communication skills required. Huge potential! Call or text: ‪(845)-234-4627‬

AFTER-SCHOOL PROGRAM TEACHER Are you passionate, invested, and love teaching? Naaseh Montessori is seeking to hire a provider for our center.

Great work environment!

Hours: 3-5:45. BA required.

Email resume to t.wosner@ naaseh.org or call 718-5003765 ext. 102 WORK FROM HOME Great opportunity to manage your own business from home. No experience needed, no computer necessary. Huge potential to grow big. Call: 438.529.1216 SECRETARY WANTED BP Insurance office.

Email resume brandy@ sdfassociates.com BUS DRIVER The driver is responsible for driving older adults to appointments and other such errands. Must have CDL Class B with Passenger endorsement, Clean driving record, ability to lift 30 pounds. Sensitive to older adults, ability to drive 16-30 passenger vehicles. Full Time. Pay $22-$26 per hour.

Email to: careers@jccgci.org or call: 718.449.5000 Ext. 2298 ART/DRAWING INSTRUCTOR NEEDED Seeking a dedicated oneon-one instructor for art or drawing lessons in the afternoon hours. Must be patient, and experienced in working with children.

Please send your resume to fstauber@elevateny.org or call 845-200-2925 #829.

new!

MAGNETIC LOCKING SYSTEM

Easy Shop at Home Service

Ushi Steinmetz

(917) 776-7371

January 8, 2025

www.thebpview.com · 718.408.8770

HELP WANTED

SKIN ISSUES, DRY SKIN, IMMUNE BOOSTERS Aloe Vera Creams and Supplements

LINDEN NJ

YOUR NEXT BEST MOVE

EXCLUSIVE OFF MARKET

FOR SALE UNDER CONTRACT

$749,000 3 beds | 2 baths | 8,000 sqf lot

2500 Verona Ave, Linden, NJ 07036

4 beds | 2 baths | 4,000 sqf lot

1714 Orchard Terrace, Linden, NJ 07036

FOR SALE

Huge lot of grand proportions RARE OPPORTUNITY

$589,998 OFF MARKET

5 beds | 1 bath | 9,000 sqf lot

SOLD

$720,000 4 beds | 2 baths | 8,000 sqf lot

400 Inwood Rd, Linden, NJ 07036

218 Palisade Rd, Linden, NJ 07036

FOR SALE NEW CONSTRUCTION

SOLD

$1,029,000 5 beds | 5 baths | 6,250 sqf lot

$465,000 4 beds | 2 baths | 5,227 sqf lot

57 Berlant Ave, Linden, NJ 07036

Yossi Weisz

Benzion Weingarten

Avrum Duvid Weller

O C E

O C E

O C E

908.808.4881 Ext 1 845.729.1240 Joseph@wteamnj.com

908.808.4881 Ext 3 917.474.1998 Benny@wteamnj.com

1249 Crescent Ave, Roselle, NJ 07203

908.808.4881 Ext 4 845.293.5537 (845AWELLER) Avrahom@wteamnj.com

S E R V I N G L I N D E N , R O S E L L E , R A H WAY, C L A R K , C O L O N I A & M O R E

New exclusive off market deals | Sign up to receive our listings

908.808.4881 Home@wteamnj.com www.wteamnj.com

The

w team

Real Estate Professionals

Classifieds DIRECT SUPPORT PROFESSIONAL Shirienu Dayhab is looking for an enthusiastic energetic counselor for our growing womans Dayhab Program.

1-5 PM daily. Please forward resume to R.Walzer@hcsny. org or call 718-854-2747 ext.

1322 WIG STYLIST Looking for a wig stylist to work PT at a busy salon in BP. Must be very experience email info@tobywigsalon.com BP HIGH SCHOOL Looking for an efficient computer literate secretary from 2:30-5:30 Mon-Thurs.

Please email resume to afternoonschoolsecretary@ gmail.com ABA IN FLATBUSH Now hiring evening ABA support staff, we`re expanding our team and looking for experienced ABA professionals to onboard for our Flatbush families.

No direct ABA experience?

No problem. If you are passionate and have a desire to make a difference, Call/ Text/WA: 917.968.2292 or email to: Scaplan@yeled.org MEDICAL ASSISTANTS A medical company is seeking to hire dedicated medical assistants to travel to patients’ homes for vital sign checks and test administration. Training provided. Candidates should be based in Flatbush/Boro Park/Williamsburg.This is a full or part-time role with flexible hours. Well paid Send Resume to: hr@theritecare. com (848)329-1085

COOK WANTED Brooklyn based olderadult center and Home Delivered Meals Program, seeking cook to do menu planning, submitting orders, coordinate food preparation and take inventory. Prior experience as a cook, valid food protection certificate, Ability to stand for long hours and lift heavy objects. Can read and write in English, knowledge of kashrus laws.

Full Time. 30 hours a week Pay $29. per hour. Email resume to: careers@jccgci. org or call: 718.449.5000 Ext. 2298 ATTENTION LADIES! Do you need an extra income? Work only a few hours a week, no risk, full training and support provided. Call/text 845-3245182 ABA EVENING SUPPORT ROLE Want to make a positive impact on children’s lives?

Join us as an ABA evening mentor in Boro Park or Flatbush! Help kids develop their social skills and confidence after school hours. Excellent rates for evening shifts. Please call: 917.968.2292 FLEX POSITION Special Ed School in Boro Park looking for long term substitute for morning/ afternoon. Heimishe warm environment, Some experience needed. Also looking for OT assistant.

No degree necessary. email resume/ info to ds@ ganyisroel.org/call 718 4350101 ext. 2010.

CHAZAK! Cheap & Reliable Local & Long Distance Car Service Local $10 | BP & Williamsburg $20 | Manhattan $40 Monsey $80Monroe $95 | Lakewood $105 Monticello $150

914.308.1616 200

The Boro Park View

January 8, 2025

www.thebpview.com · 718.408.8770

MONEY Are you looking to make some extra money in an enjoyable way? Text MONEY to 347-794-9934 to find out how AFTER SCHOOL PROGRAM – FUNSHINE The HCS After school Program is looking to hire substitute counselors for Funshine. Monday – Thursday 3 - 6PM. Sunday 10:30 – 3 PM- part time or full time. Flexible schedules.

Great pay! Exciting atmosphere! Please call Rivky at 718-510-3002 or email R.Rubinstein@hcsny. org If you are going for your BCBA licensure and need a place to acquire hours, please call to inquire about our partnership program!

DIRECT SUPPORT PROFESSIONAL HCS is seeking male DSPs to work at our Flatbush residence for afternoon shifts 3-11 pm daily. Please forward resume’ to jobs@hcsny.org Please call 718-854-2747 ext.

1114 MENTOR FOR STRUGGLING BOY Seeking a female mentor for a young struggling boy during the late afternoon hours.

Must be English-speaking and patient. Please send your resume to fstauber@ elevateny.org or call 845-2002925 #829.

PARA POSITION Child center has a full day para position available.

9:30-3, including Friday’s.

Email resume to info@ littlegiantscc.com

HOME CARE MANAGER SUPERVISOR Hiring Experienced Health Homes Care Manager Supervisor. Requires Care Manager Supervision experience. In person in Boro Park &/or 5 Towns location. 26 plus hours weekly. Salary range $80,000-$120,000. To apply please send resume to: smarkovic@yeled.org Or Call/message: 718.686.2326 FEMALE PARAS Seeking 1:1 female paras for Chevraya After School Program, Monday-Thursday from 4:30-6pm. Great Pay! Please call 347-525-5801.

GREAT OPPORTUNITY Seeking a young and energetic female to run a Sunday social groups program for special ed boys from 3:00-4:30. Training provided. Excellent Pay! Email: bpschooloffice@ gmail.com.

LADIES! Create a successful business by working 1-2 hours a day!

Huge potential and full support. Call/text for details 845-637-1861 YOUR DREAM JOB Woman, Looking for pocket money to become big money? Please call 347-6384236 GREAT JOB! Great business opportunity!

Work from home with your own hours! Interested in making some extra money?

Huge potential! Call: 347415-7269

LIBERTY, NY

The Opulent Retreat 11 Beautiful Bedrooms | 8 Stunning Bathrooms | 3 Spacious Sitting Areas | A Sparkling Swimming Pool | Immaculate Grounds | A Luxury Dining Room | A Spacious, Well Equipped Kitchen.

$4900

A WEEKEND

Kosher villas

845-213-6425 info@destinykosher.com destinykosher.com

SPECIAL WINTER PRICE

Classifieds SERVICES WOOD REPAIR

PROFESSIONAL REVAMPING, REPAIRS & TRANSFORMATION TO UR KITCHEN THRU DESIGNER COLOR CHANGE. WE ALSO RESTORE ESTATE FURNITURE, REFURBISH, REDECORATE UR EXISTING DRM, CHAIRS, BDRMS, LIBRARIES, STAIRCASES, EXTERIOR WOOD DOORS. UPGRADE UR ORIGINAL PCS. THE QUALITY OF YESTERYEAR, DESIGN OF TODAY! TXT FOR DECORATORS CONSULT, BEST PRICING & SVC. 212-991-8548.

BOOKKEEPER Expert Bookkeeping Services

by Moe. Specializing in cleanup, catch-up, reconciliations, and monthly maintenance.

Call 917-723-9915 for reliable financial support!

PHOTO EDITING Professional photo editing, many years of experience. Special rate for photographers. Also specializing in Custom photo albums, Chosson, wedding, etc. Photo Dreams 347.563.5153

DOULA Lifsha Kleinman, Experienced Doula 718-744-7135. Doula on Demand - Call even in labor. Medicaid accepted.

LaborSweetDoulas@gmail. com ELECTRICIAN All Electrical work, outlets, switches, fixtures, new lines for washer/dryer or a/c, shabbos clocks, circut breakers. 718.951-0090 LIGHT ALTERATIONS Please Call: 718.450.4700 MAKEUP ARTIST Certified makeup artist for all your special occasions.

Call: Yides Neuwirth 917.309.6000 or 718.858.0815 MR. WERTZBERGER’S RENTALS We rent out wireless wi-fi, tablets, laptops, clarinets, violins. Prices are between $13-$25 per week. Clarinet and violin comes with free MP3 lessons in Yiddish or English. We also offer private keyboard lessons on the phone. Call hotline 718-4351923 GARTLECH We fix knitted & crochet Gartlech & make beautiful professional fringes. We also teach how to knit & crochet. call: 917-414-3281

Experiencing chronic pain or symptoms?

Headaches-Backache-Leg/knee pain-Fatigue Stomach issues- Anxiety- Dizziness...

There is a way out!!

Benefit from private personalized sessions guiding you to...

Sarno Coach Mind-Body Educator

physical healing emotional awareness and increased positivity

202

The Boro Park View

BEAUTIFUL HANDMADE GARTLECH Hand crochet, Hand knit, Silks & more with beautiful Gartel bag. Text or call: 718.283.4589 Wholesale orders available.

FURNITURE REPAIRS Furniture, Cabinet & General Repairs, specializing in Chosson-Kallah Apartments.

Call: 718.633.6231 NEW WEBSITE?

Get your Beautiful, Fast, SEO-Friendly Website done in 14 days, guaranteed. Email efraim@rapidquill.com

HANDYMAN/PROF CARPENTER Repair all cabinets, Table & chairs, doors, locks, hinges, tracks, drawers, blinds, shelves, bookcases & furniture assembling and cutting, hang pic frames & more, free est, warranty on service, 917-704-3514 YEHUDA WHOLESALE FISH Buy by the case & save.

Baby & Regular Salmon.

Hashgucha Volove Rav. Free delivery to your home. Call Eli: 516-270-6755 HANDYMAN & PAINTING Experienced & Reliable handyman. Small jobs our specialty! Plumbing, Electric, construction, Locksmith, painting, plastering. Shabbos clocks, outlets/switches, call: 347.275.5408

FULL TIME

NOW HIRING!

SERVICE COORDINATOR IN OUR BROOKLYN LOCATION

WE WANT

Y U JOIN OUR TEAM

WE INVEST IN YOU: Supportive and welcoming workplace Competitive salary with great benefits Generous paid time off, including holidays Exciting perks and team events Comprehensive training for your success

ACHIEVE SUCCEED THRIVE

Binah Schiff

bsarnopro@gmail.com

APPLY TODAY:

917-446-5360

hiring@hamaspikcare.org

January 8, 2025

www.thebpview.com · 718.408.8770

HANDYMAN & ELECTRICIAN Electrician, plumber, sewer service, Carpentry, sheetrock, locks, etc. 718.9510090

FOR SALE

NEW LISTING

14 CALVERT DR, #102

749,000

$

MONSEY, NY

Condo

3 Bedrooms

1,400 SqFt

2 Bathrooms

FOR SALE

NEW LISTING

3 MADELINE LANE MONTICELLO, NY

Ranch

4 Bedrooms

2,123 SqFt

3 Bathrooms

$

519,000

• MINT CONDITION RECENTLY UPDATED

• LUXURY UNIT • GROUND LEVEL

FOR SALE

FOR SALE

116 ADAR CT, #216 5 Bedrooms

2,600 SqFt

4 Bathrooms • WALKING DIS. TO SHOPPING

• PRIME LOCATION • LUXURY UPGRADES • BRAND NEW CONSTRUCTION • +500 SF BASEMENT W/ PRIVATE ENTRANCE

175 GURNEE AVE

475,000

$

HAVERSTRAW, NY

131 UNION ROAD SPRING VALLEY, NY

Condo

10 Bedrooms

4,080 SqFt - 3 FINISHED FLOORS

1,399,000

$

4 Bathrooms - MINT CONDITION - BUILT IN 2015

FOR SALE

FOR SALE

FOR SALE

1,498 SqFt

1,195,000

Condo

+ 2,000 SQFT FULL BASEMENT W SEPARATE ENTRANCE

Colonial

$

MONSEY, NY

11 WALDRON AVE NYACK, NY

3 Bedrooms

Ranch

3 Bedrooms

2 Bathrooms

1,000 SqFt

1 Bathrooms

$

499,000

1675 NY-17M GOSHEN, NY

COMMERCIAL LAND CAN BUILD 70,000 SQUARE-FOOT WAREHOUSE OR SELF-STORAGE

BUY, SELL, INVEST WITH THE BEST - MANY MORE PROJECTS AVAILABLE!

$

1,799,999

Classifieds CUSTOM PHOTO ALBUMS We specialize in custom Photo Albums, Chosson, Wedding, etc. Also professional Photo Editing, many years of experience. Special rate for photographers. Call: 347.563.5153 MASSAGE THERAPEUTIC For women. Lymphatic, Ache healing, sciatic pain relieving, deep tissue relaxing, circulation improving, sport injury repairing, toxin/stress releasing. Sigal 347-4097709 CONSTRUCTION Bathrooms, kitchens, closets, decks, extensions, additions, Basements, all electrical, plumbing, Carpentry.

Lowest prices, fastest service.

718.951-0090

ROWENTA REPAIRS Expert repairs on Rowenta steam stations. Reasonable prices. Fast service. Located in boro park. Call 646-2613809 FRIEDMAN FURS Fine furs for women, fur linings for men -call for appt 917-450 4472 LIGHTING FOR YOUR SIMCHOS Light up your Simcha or event with beautiful up lights. Call us today to make sure your next event is truly next level! 845-274-7740

NATURAL SOLUTION Are you suffering from hair loss, thin hair, dandruffs, dry and/or itchy scalp?

The natural shampoo that WORKS. Try It! MONEY BACK GUARANTEED! 917588-7416

PHOTOGRAPHY Portraits, Family, Upsherin, Lifestyle. Special service for newborn, we come to you with all the props. Photo Dreams 347.563.5153

GARTEL FRINGES We make professional gartel fringes and mend gartelach.

Same day service. In the heart of BP. (347) 693-4920 or (718)435-7644

ARE YOU READY TO MAKE A DIFFERENCE IN SOMEONE’S LIFE?

WE ARE HIRING! DSP (Direct Support Professional) Seeking a male, Yiddish-speaking DSP to provide compassionate care and support through Respite Services and Caregiver Family Advocacy Support Services (CFASS) Send your resume and specify position 1226 info@ascendservicesny.com 845-280-9204 Elevate your career with Ascend Services

204

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January 8, 2025

www.thebpview.com · 718.408.8770

NEWSLETTER Are you a little day care in the community? We can create a weekly newsletter for you, simply call and leave a message with some info you want included in the newsletter and we will email it back to you. $30.00 weekly.

Please call 718-854-2747 X 1181

JOB TRAINING FOR BOYS Does your Son Need a Part time Job? We are the answer.

Day Hab Job Training in a real work environment for OPWDD individuals.

•Communication skills •Expressive language •Task completion/ Receptive language •Problemsolving •Daily Shiur •Time management Please call 718-541-1538.

FENCES “For fences that last, built sturdy and fast! “Catskill Fence Co. 845-53-FENCE 845-533-3623 VAN SERVICE Yossi`s Van Service 15 Passenger van Local & long distance Airports & delivery.

Call: 718.962.4664

GREAT INVESTMENT

OPEN HOUSE LINDEN

SUNDAY / JANUARY 12 / 1:30 - 3:30 4 8 3 W I N M A N AV E R A H WAY, N J

|

3 B E D R O O M & 1 B AT H

- Spacious living areas - Stainless steel appliances - Beautiful hardwood floors

- Cozy backyard - Well maintained home - Central air conditioning

- Nice size sunroom

- Ample closet space

|

P R I C E : $ 49 9,0 0 0

50X 153 LOT | LOW PRICE | FULL BA SEMENT

347.437.0798 / bmenczer@pinnrealty.com S E R V I N G L I N D E N , R O S E L L E , R A H WAY, C L A R K , C O L O N I A , & S U R R O U N D I N G A R E A S

Sign up now to access off-market deals - Discover opportunities that aren’t listed

Classifieds LOSE WEIGHT

Weekly weigh-in over the phone. Only $11 per week. If you exercise weekly, you pay only $10.

Call Perel 845-594-9533

AMAZING WINTER DEALS

By Chaya Heiligman

SHORT WIGS starting at BANDFALLS starting at

$599 $899

Great deals on Irene, Eva & Chloe, Kiki, Miri, Mollie, Bk, Michal, Millennium

Amazing price on cuts!

By Appointment Only Call/Text

718-715-9009 206

The Boro Park View

January 8, 2025

www.thebpview.com · 718.408.8770

DRIVER AVAILABLE Driver with many years exp. available to do long distance trips with brand new minivan. Reasonable rates.

917.405.8469 SPRINTER & MINI VAN SERVICE Heimishe driver available to do deliveries. Local & long distance, we shlep with a smile! Call: 718.951.0090 UNLOCK YOUR SON’S POTENTIAL! FREE EVALUATIONS FOR BOCHURIM & PRE-BAR MITZVAH BOYS – CALL 917201-8425!

PHOTO ALBUMS Specializing in Custom Photo Albums, Chosson, Wedding, etc. Also professional Photo Editing, many years of experience. Special rate for photographers. Photo Dreams 347.563.5153 LOCAL FULFILLMENT CENTER Small Business Owner? Need Packages? Need Product Fulfillment, Labeling, Shipping setup etc. Please text us for best price at 917995-2822 RESUME WRITER Need a great work resume?

Resumes are what we do! All levels including new-grad and experienced. Call/text 845-554-5778 or email info@ resumakerpro.com AYIN HORAH The renowned Rebetzin Aidel Miller from Yerushalayim Is now available to remove “Ayin Horah” over the phone. Call: 718.689.1902 or 516.300.1490

GOWNS WHITE MATERNITY GOWN White maternity gown size large to sell for great price call 7183098716 WHITE GOWN Looking to sell a size 2-4 white gown for sister of the bride, Please call 347 628 9586 FOR SALE 2 off white childrens gowns size 10 &12 call or text 917309-4385 LT BLUE GOWNS 2 beautiful lt blue gowns for teens or young married. sz 0-2 and sz 8-10, call 847-8684247 WHITE CHILDRENS GOWNS 2 white gowns to rent or sell childrens size 4 & 6 call 7189388597 CHILDRENS GOWNS Adorable Childrens’ gowns12-14 ,8,7,6 sisters/ nieces of the bride cream quilted.The oldest is a matching STUNNING jumper and shirt. pls call/ text 7189264773

ODDS & ENDS SEEKING POSITION Experienced secretary seeking position. 30+ years in financial tasks. Skilled in online banking, invoicing, bill paying, and maintaining financial records. Call 718930-4962

FOUND bracelet with green and silver stones 347-525-8834 brown suede shoes in Ateres Chynka 917-579-3362 chase card on Dec.27 on McDonald and Cort. 347-9638777.

2024 COLLECTION CLEARANCE! All premium Russian wigs starting

at just $999!

NO CLIPS, NO BAND!

Elevate your look with a stunning wigs at unbeatable prices

718-717- 8777 | TalkingWig.com THE SHABBOS GETAWAY

Villa

avrumy.com

▪ Lavish big dining room and kitchen

▪ Gorgeous grounds and kids playground ▪ Huge private property

▪ Sauna and steam room and jacuzzi ▪ Fun game room

HIGHEST STANDARDS VILL A

EK 929.698.3808

F E AT U R I N G

▪ 9 Large spacious bedrooms sleeping 28

EK 929.698.3808

CHESTER, NEW YORK

‫בגדי מלכות‬

Men’s‫מלכות‬Coat ‫בגדי‬ Men’s Coat Gemach

Gemach ‫לעילוי נשמת‬ founded

917.204.6838 | 917.652.2506 founded

‫מלכה בת ר‘ יצחק‬ ‫חנהנשמת‬ ‫רעכיללעילוי‬ ‫רעכיל חנה מלכה בת ר‘ יצחק‬

The perfect villa for your shabbaton or family getaway, walking distance to shul and mikva located just 7 minutes from Kiryas Joel.

CONTACT US TODAY TO RESERVE YOUR BOOKING

845.816.2330 } Chesterretreat@gmail.com call or text

Bigdei Malchus provides yungeleit and bachurim in need with a warm coat for Bigdei Malchus provides yungeleit and bachurim in need with a warm coat for the winter, or with a voucher towards the purchase of a new coat. the winter, or with a voucher towards the purchase of a new coat.

We accept gently used coats in excellent condition. Please call: 917-204-6838 / 917-652-2506

We accept gently used coats in excellent condition. Please call: 917-204-6838 / 917-652-2506 WE ACCEPT GENTLY USED COATS IN EXCELLENT CONDITION. January 8, 2025

The Boro Park View

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207

P H O T O C R E D I T: J D N

‫שמחת החתונה של בן האדמו”ר מווערדאן חתן אבד”ק יעמרינג מיט הכלה בת הגה”צ ר’ יצחק אייזיק שנעעבאלג אב”ד מכנובקא בעלזא וומ”ס‬

MAYOR ADAMS CELEBRATES CHANUKAH WITH BORO PARK AT BPJCC

BORO PARK FAMILIES ENJOYING MANHATTAN DAY BY PARCARE. CELEBRATING MANHATTAN LEVEL CARE IN BORO PARK

208

The Boro Park View

P H O T O C R E D I T: J D N

B U I LT TO L AS T Choose from a range of customizable bookcases, backed by our commitment to exceptional customer care.

Q UAL I T Y B O O KCAS E S

BOOK AN APPOINTMENT: 732.905.2025 170 Oberlin Ave, Unit 19

Lakewood, NJ

View our full gallery at www.seleqt.com

‫‪P H O T O C R E D I T: J D N‬‬

‫חנוכה אצל אדמור”י ורבני עירנו‬

‫אב”ד תפארת אליעזר‬

‫אב”ד בראד בבית מדרשו בבית שמש‬

‫אלכסנדר‬

‫בלאזוב ריבאטיטש‬

‫סערדאהעלי‬

‫הגאון רבי אברהם שארר‬

‫בורשטין‬

‫יאקע‬

‫אבד באיאן ארה”ב‬

‫ביאלא בארא פארק‬

‫בית חיים יהושע‬

‫ויזניץ בארא פארק‬

‫הגה”צ ר’ שמואל ארי עקשטיין‬

‫‪The Boro Park View‬‬

‫‪212‬‬

You’ve got mail...

‫‪P H O T O C R E D I T: J D N‬‬

‫חנוכה אצל אדמור”י ורבני עירנו‬

‫ליסקא‬

‫לעלוב‬

‫מאשאלו‬

‫שענדישוב‬

‫ראפשיץ‬

‫טשערנאביל‬

‫קאסאן‬

‫פאלטישאן‬

‫אונגוואר‬

‫צאנז קלויזענבורג‬

‫לאיעוו טשערנאביל‬

‫קאשוי‬

‫רימינוב‬

‫קארלסבורג‬

‫ס׳דא א גוטע סיבה‬

‫פארוואס פלען איט רייט האט זיך איינגעקויפט אזא גוטן נאמען‬ ‫טיקעטס‬

‫נסיעה פלאנירונג‬

‫טראנספארטאציע‬

‫האטעלן‬

‫עסן‬

‫טראוול אינשורענס‬

‫גרויסארטיגע נסיעות‬

‫מקואות‬

‫‪The Boro Park View‬‬

‫‪214‬‬

FOR SALE 1 Unit Left

55 BATES DRIVE

3 Floors Includes 5 Bdrm duplex & 3 Bdrm guesthouse 5 Bedroom Duplex

SOLD OUT

3 units left

3 Bedroom 2 bath unit

15-21 old Nyack

Walking distance to Evergreen Shopping Center

9 FT ceilings on all 3 floors

Surveillance camera wiring throughout

Luxurious design and kitchen

Custom Laundry room

Huge attic for storage

305 S Grandview

Luxury

OPEN HOUSE sunday 2:30-3:30

in the Heart of Monsey

FOR SALE FOR SALE

FOR SALE Single Family 6,200 Sqft 5 Bedroom

OPEN HOUSE Sunday 12:30-2:00

5 Gala Ct - Monsey

call for new price

PRE CONSTRUCTION

5 Bath

FOR SALE Single Family

Fanley Area Spring Valley

Reach out for details CONTRACT

1,439 Sqft 3 Bedroom

55 Spook Rock Rd Suffern $999,000

CONTRACT 2 Bath

Professional office for lease

Bates Area Rental

59 College Rd - 500 - 2200 sqft

Spacious 5 bedroom apt. Sec 8 ok.

‫‪P H O T O C R E D I T: J D N‬‬

‫חנוכה אצל אדמור”י ורבני עירנו‬

‫באבוב‬

‫מונקאטש‬

‫ראחמיסטריווקא‬

‫ספינקא‬

‫עסקנים פון לינדען באדאנקען זיך פאר די שטאטישע באאמטע און פארטיילן מטעמים לכבוד חנוכה‬

‫ניו יארק סיטי מעיאר עריק עדעמס באזוכט די הויפטקווארטירן פון די וואך אויסגאבע‬

‫‪The Boro Park View‬‬

‫‪216‬‬

„"‫בס‬

Let the Rebbe‫׳‬s promise

Bring Your Yeshuah!

“Whoever will come to pray at my grave and takes upon themselves to do a good deed will intercede on their behalf in the highest heavens.”

40 DAYS OF TEHILLIM

GOODBYE, FOREVER!

AT THE KEVER OF

HEAT TREATMENT

THE SUPE RI METH OR FOR BEDOD ERADICATBUG ION

30 Years Later ...and Going Strong December 19, 2023: A member calls in to share her story.

“Thirty years ago, I traveled with a group of friends to England. On Friday morning, just before chatzos, we went to the tzion of the Shotzer Rebbe, zt”l. As older singles, we all had what to daven for. Each of us took upon ourselves a kabbalah. We felt uplifted and confident that our yeshuah would not be long in coming.

“We were overjoyed, yet unsurprised, when shortly after, each of us got engaged!

“The kabbalah I undertook then has been a central part of my life for 30 years now. I am careful never to neglect it, and it has become my tangible connection to the tzaddik.

“The yahrtzeit is coming up, and every year, I call the Tehillim Kollel office to submit my names and requests, and to reassure the Rebbe that I am committing to another year of my decades-long kabbalah, b’siyatta d’Shmaya.”

Special offer!

Submit your names!

718.705.7174 | info@TehillimKollel.org

Tehillim Kollel will recite the entire sefer Tehillim and daven for you at the tzion for 40 days and beseech the yeshuos you and your family desire.

BED BUG TREATMENT

K9 INSPECTIONS

MOUSE PROOFING EXPERTS

MOSQUITO & TICK MANAGEMENT

718-QUALITY 718.782.5489 · 718QUALITY.COM

January 8, 2025

The Boro Park View

www.thebpview.com · 718.408.8770

217

GET HIRED WITH HIRE

bruchy@hiresolutionsny.com Ext 103

Medicaid Pending Specialist

Monsey, entry level position

$50,000

Loan Processor Monsey

$50,000 $60,000

Accounts Payable Specialist

Medical Biller Monsey, entry level position

$50,000

Monsey

$55,000

Title Coordinator Brooklyn, Title Experience Required

$75,000 $100,000

HMO Specialist

Loan Processor

$50,000

$50,000 $60,000

Monsey, entry level position

Assistant Title Coordinator

Monsey

Order Processing & Customer Support

Brooklyn, entry level

$55,000 $75,000

Ramsey NJ

$50,000

Chaya@hiresolutionsny.com Ext 113

Director Of Operations and Business Development

Office Manager

$250,000

$55,000 - $75,000

Operations Coordinator

Brooklyn, OPWDD experience preferred, Full time/Part time

New Jersey

Monsey

$1,100 - $1,200 Weekly

chana@hiresolutionsny.com Ext 105

Care Coordinator

Brooklyn

$25-30 Hourly

HR Manager

Twice a week in Brooklyn and twice week in Woodmere

design@nichysilber.com

$85,000 $100,000

Provider Advocate Lakewood, NJ

Receptionist Brooklyn

$25-30 Hourly

Brooklyn, Spanish or Russian Speaking a plus

$25-30 hourly

Training Facilitator

Brooklyn, homecare experience a plus

$35-40 Hourly

Fashion Designer

$25-$45 Hourly

Insurance CSR /Underwriter Brooklyn, Monsey, Lakewood part time P&C insurance experience required

Salary based on experience

Executive Assistant Flatbush

$27-32 Hourly

$25-30 Hourly

Brooklyn

Scheduling Coordinator

Sales And Marketing Director Tri state area

Base Plus Commission

Marketing Strategist And Project Manager

Monsey, Lakewood or Flatbush

$80,000 $100,000

info@hiresolutionsny.com Brooklyn/

Project Manager

Monsey

$80,000 $100,000

Hiresolutionsny.com

: 718.500.3093 | Monsey/

: 845.422.8098

sheindy@hiresolutionsny.com Ext 104

Service Coordinator

Intake Coordinator

$55,000

$25 - $27 Hourly

$45,000 $50,000

Clinical Coordinator

Documentation Support Specialist

$28 - $30 Hourly

$25 -27 hourly

Care Manager

Monsey

Monsey

HR Director Monsey

$150,000

Authorization Coordinator

Monsey

Monsey

Monsey

$25-$30 Hourly

Monsey

Program Director Monsey

$150,000 $200,000

henny@hiresolutionsny.com Ext 108

Director of Sales

Outside Sales Representative

Brooklyn, Leadership experience required

Williamsburg

$120,000 - $225,000 Director of Sales

$125,000 - $175,000 + Commission

Outside Sales Manager

Account Manager

$50,000 $70,000

Generous base + Commission

$100,000 $150,000

Flatbush, Support, refer, and advocate for the special needs community, all women office, Full time

$125,000 - $175,000

Paraprofessional

New York

Care Manager

Brooklyn, entry level, all female institution

Monroe area, extensive experience in Amazon Seller Central

Tri State Area, proven outside sales experience and leadership experience required.

$40,000

Brooklyn

Sales Floor Leader

$25-30 hourly

Williamsburg

$35 - $40 hourly

Manufacturing Coordinator

Executive Assistant

Secretary

Monroe all female office

Brooklyn

$30 - $35 Hourly

$65,000

blimie@hiresolutionsny.com Ext 112

Intake Specialist

CEO

COO

$30-$35 Hourly

$200,000

$200,000

Monsey

Monsey, General Contracting, MUST have GC and admin experience

Monsey, experience required, non profit organization

BookKeeper

Brooklyn

$70,000 $90,000

malka@hiresolutionsny.com Ext 106

Life Insurance Agent

Sales Rep

Sales Rep

Generous Commission Structure

Commission based

Commission based

Tri state Area

Tri state area, paper products industry

Hot Job Alert!

Blimie@hiresolutionsny.com Ext 112

Tri state area, outsourcing

Bookkeeper Brooklyn

�70,000 - �90,000 We're seeking an experienced bookkeeper with excellent opportunities for growth and career advancement

‫‪P H O T O C R E D I T: J D N‬‬

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‫א‬

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‫נידריגע שטריימלעך‬

‫גאר נידריגע שטריימלעך‬

‫בארא פארק ‪4502 13th Ave #308‬‬

‫קרית יואל‬

‫‪1 Garfield Rd #001‬‬

‫מאנסי ‪17 Main Street #310‬‬ ‫לאנדאן ‪22 Amhurst Park‬‬

‫פאר אלע לאקאציעס‪ ,‬רופט ‪(845) 425 0453‬‬

‫‪January 8, 2025‬‬

‫‪The Boro Park View‬‬

‫‪www.thebpview.com · 718.408.8770‬‬

‫‪220‬‬

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Enjoy a full week of Mega giveaways and sales from all W Mall stores.

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In addition: With any purchase, scratch to win $250 gift card in the W Mall store of your choice.

LOTTERY

Contents

// Inside

Call or Text

Uber / Lyft

with a flip phone!

INSIDE:

Rides and Deliveries

732.479.7080

Limerick contest winner!

FREE ISSUE 267 JANUARY 8, 2025

‫פרשת ויחי‬ ‫ח’ טבת תשפ”ה‬

The New Manhattan, Right Here in Boro Park CORNER THE MARKET BUSINESS UNUSUAL How PR shapes perception and reality

CAMPAIGN TRAIL

Marketing experts share stories of success

MADE IN CHINA

The truth behind cheap Chinese goods

42 //

Inbox

50 //

POV

60 //

Parsha

64 //

Skip the City

72 //

Week in Review

R. ITZKOWITZ

82 //

Give Or Take

THE BORO PARK VIEW

97 //

Food

Publisher

YOEL ITZKOWITZ

Editor in Chief

ESTHER MALKY NEIMAN

Associate Editor

ZIVI REISCHER

Managing Editor

LIBBY TESCHER

Contributing Editor

D. GORALNIK

Food Editor

M.P. WERCBERGER

Creative Director

AJ WACHSMAN

Project Coordinator

1274 49th Street, Suite 421 Brooklyn, NY 11219 Telephone:

108 // PR Power

Fax:

120 // The Media Medium

E-mail:

158 //

The High Cost of Cheap Goods

178 //

Stretch

182 //

Limerick Winner

718.408.8770 718.408.8771 ads@thebpview.com Website:

www.thebpview.com

MISSION STATEMENT: The Boro Park View is a weekly publication designed for every segment and age group of our diverse community. Under rabbinical guidance, we bring Boro Park’s top talent together to provide high-quality, informative and current reading material, keeping you up to date on sales, events, news and issues of concern and import happening right now in the Boro Park community.

DISCLAIMER: We do not endorse any ad found in this publication. We are not responsible for typographical or grammatical errors.

COPYRIGHT: All content found in The Boro Park View is copyright and may not be reproduced, published, distributed or duplicated for public or private use without written permission from The Boro Park View.

Limit one (1) per family

224

The Boro Park View

January 8, 2025

www.thebpview.com · 718.408.8770

184 // Comics 188 // Bits of Wits 192 //

Fun Pages

196 //

Classifieds

208 // Pictures

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