FEATURE
» HEALTH AND WELLBEING
ALL’S WELL
that eats well The healthy eating trend bubble isn’t going to burst anytime soon, so it pays to give plenty of choice for every dietary requirement
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e it dairy-free, sugar-free or glutenfree, low-fat, lowsalt, low-sugar or protein-boosting, health and wellbeing products are in high demand. Let’s start with the biggest health trend in recent years and one that continues to rise: veganism. Veganuary saw a record-breaking 560,000 people sign up earlier this year and many of those continue to choose vegan options beyond January. And with Deliveroo stating its vegan takeaway orders rocketed by 163% between January 2020 and 2021, according to The
28 Eat » ISSUE 4 2021
Vegan Society, you need to get onboard, if you haven’t already.
CLEAN EATING
Plant-based eating is becoming more mainstream but vegan options shouldn’t just be about replacing or replicating the meat factor. Though there is some demand for plant-based alternatives to meat dishes, consumers are increasingly looking for choices that put vegetables at the heart and that have short, ‘natural’ ingredients lists that are easily understandable. Make sure your vegan offering is visually appealing and tastes good, with a balance of flavours and different textures, and the right amount of protein. An easy starting point is breakfast as consumers
